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followers
197K
impressions
2.11M
likes
58.8K
comments
7.03K
posts
193
engagement
2.01%
emv
$65.7K
Average per post
10.9K

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Top Content

A collection of memories from the past 6 weeks in Japan ❣️ @smartwool ☀️ First photo by my very talented friend @lturiano ⚡️
177K
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1mo ago
smartwool
A collection of memories from the past 6 weeks in Japan ❣️ @smartwool ☀️ First photo by my very talented friend @lturiano ⚡️
60th day is here ‼️🚠 60 years ago to the day the lifts spun for the first time and we’re just getting started. To celebrate 60 years of skiing and riding we have tons of events including $60 lift tickets and costume party @tramdockjh 🚠 LINK IN STORY for tickets & details. And, it’s also a POW day ❄️❄️❄️ with over a FOOT in 48hrs. See everyone out there ☃️ One Wild Ride: 60th Anniversary Kickoff presented by @smartwool #onewildride #jacksonhole60 #jh60
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4mo ago
smartwool
60th day is here ‼️🚠 60 years ago to the day the lifts spun for the first time and we’re just getting started. To celebrate 60 years of skiing and riding we have tons of events including $60 lift tickets and costume party @tramdockjh 🚠 LINK IN STORY for tickets & details. And, it’s also a POW day ❄️❄️❄️ with over a FOOT in 48hrs. See everyone out there ☃️ One Wild Ride: 60th Anniversary Kickoff presented by @smartwool #onewildride #jacksonhole60 #jh60
We are proud to partner with @SmartWool and @BryanIguchi on an exclusive line of snowboarding apparel. With the extreme conditions of Wyoming, Bryan demands the best in his equipment. From his base layers to his board, his seal of approval is a statement of quality. 📸: @MikeYoshida
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4mo ago
smartwool
We are proud to partner with @SmartWool and @BryanIguchi on an exclusive line of snowboarding apparel. With the extreme conditions of Wyoming, Bryan demands the best in his equipment. From his base layers to his board, his seal of approval is a statement of quality. 📸: @MikeYoshida
GIVEAWAY CLOSED. We’re teaming up with @smartwool to bring you the running essentials you need this spring.  To enter: -Follow both @altrarunning and @smartwool -Like this post -For an extra entry, tag a friend in the comments.
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3w ago
smartwool
GIVEAWAY CLOSED. We’re teaming up with @smartwool to bring you the running essentials you need this spring.  To enter: -Follow both @altrarunning and @smartwool -Like this post -For an extra entry, tag a friend in the comments.
Wanna ride bikes and forget what day it is? 🫠 Roam Fest is Sept 19-21 in Fruita, CO 👉 I put a link in my bio. Hope to see you there. ❤️ #mtbgram #mtbdaily #mtblife #mtbfun #ridebikesbehappy #roamfest
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9mo ago
smartwool
Wanna ride bikes and forget what day it is? 🫠 Roam Fest is Sept 19-21 in Fruita, CO 👉 I put a link in my bio. Hope to see you there. ❤️ #mtbgram #mtbdaily #mtblife #mtbfun #ridebikesbehappy #roamfest
My friends @smartwool sent me a disposable camera for my trip to @michiganicefest. We are used to high-quality images courtesy of our phones and pro photographers, but it’s nice to snap a photo with no idea how it will turn out. A few weeks later and the prints show up! Some are out of focus and the majority have some haphazard framing. Either way, we capture images of our adventures that bring the memories, smiles and happiness right back to you.  These photos are from a class that I taught with @phil_henderson at the Dryer Hose, the vast expanse of Lake Superior with a layer of ice, a selfie with @timbanfield and watching Olympic hockey. #gofarfeelgood
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1mo ago
smartwool
My friends @smartwool sent me a disposable camera for my trip to @michiganicefest. We are used to high-quality images courtesy of our phones and pro photographers, but it’s nice to snap a photo with no idea how it will turn out. A few weeks later and the prints show up! Some are out of focus and the majority have some haphazard framing. Either way, we capture images of our adventures that bring the memories, smiles and happiness right back to you.  These photos are from a class that I taught with @phil_henderson at the Dryer Hose, the vast expanse of Lake Superior with a layer of ice, a selfie with @timbanfield and watching Olympic hockey. #gofarfeelgood
In Nelson, BC, the locals know best. @austinbsmith, @bigairmare and @soulboarder link with Nelson-based snowboarders @evavanvugt, @__river__3 and friends during an epic storm cycle and experience Canadian hospitality at its finest. Watch “My People” now. 🎥 @liamogallagher 📷 @colin_wise_man
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5mo ago
smartwool
In Nelson, BC, the locals know best. @austinbsmith, @bigairmare and @soulboarder link with Nelson-based snowboarders @evavanvugt, @__river__3 and friends during an epic storm cycle and experience Canadian hospitality at its finest. Watch “My People” now. 🎥 @liamogallagher 📷 @colin_wise_man
Last call to win your dream winter getaway! We’ve teamed up with @ikonpass to help you chase that woah feeling all season long. Enter before it’s too late for your chance to win: → A 2-night stay at the Ikon Pass destination of your choice (up to $2,000) → 4 lift tickets to select Ikon Pass destinations → 2 Smartwool base layer sets Plus, 5 additional winners will score 2 lift tickets each! Giveaway ends tomorrow - don’t miss your shot to kick off winter in style. Link in @smartwool bio to enter. @winterparkresort @mammothmountain @steamboatresort @palisadestahoe
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6mo ago
smartwool
Last call to win your dream winter getaway! We’ve teamed up with @ikonpass to help you chase that woah feeling all season long. Enter before it’s too late for your chance to win: → A 2-night stay at the Ikon Pass destination of your choice (up to $2,000) → 4 lift tickets to select Ikon Pass destinations → 2 Smartwool base layer sets Plus, 5 additional winners will score 2 lift tickets each! Giveaway ends tomorrow - don’t miss your shot to kick off winter in style. Link in @smartwool bio to enter. @winterparkresort @mammothmountain @steamboatresort @palisadestahoe
Woah isn’t about the finish line. It’s the feeling that keeps you coming back for more. For @maloupeterson, the chase means more than the perfect descent. It’s moving through winter with curiosity, finding connection in unfamiliar places, and showing up for the quiet moments, the hard days, and the people you meet along the way. Different mountains. Different languages. Same woah. #ChaseWoah
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3mo ago
smartwool
Woah isn’t about the finish line. It’s the feeling that keeps you coming back for more. For @maloupeterson, the chase means more than the perfect descent. It’s moving through winter with curiosity, finding connection in unfamiliar places, and showing up for the quiet moments, the hard days, and the people you meet along the way. Different mountains. Different languages. Same woah. #ChaseWoah
GIVEAWAY CLOSED🌟 Spring break isn't just for the kids! Which is why we are partnering with our friends @jacksonhole to give away 4 lift tickets to one lucky winner! Will you use them all for yourself? Or will you bring a friend? Either way, like this post to be entered to win. And if you're feeling generous, tag the friend you are going to bring with you for an extra entry! Winners will also be decked out in Merino wool, of course 😉 Terms and Conditions - link in bio
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1mo ago
smartwool
GIVEAWAY CLOSED🌟 Spring break isn't just for the kids! Which is why we are partnering with our friends @jacksonhole to give away 4 lift tickets to one lucky winner! Will you use them all for yourself? Or will you bring a friend? Either way, like this post to be entered to win. And if you're feeling generous, tag the friend you are going to bring with you for an extra entry! Winners will also be decked out in Merino wool, of course 😉 Terms and Conditions - link in bio
Don’t want to put your dad’s crusty socks or the socks your dog chewed up in the land fill? No fear- Smartwool will repurpose them for free with their Second Cut Project! AND give you a discount code! 🤩🤩🧦🧦
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7mo ago
smartwool
Don’t want to put your dad’s crusty socks or the socks your dog chewed up in the land fill? No fear- Smartwool will repurpose them for free with their Second Cut Project! AND give you a discount code! 🤩🤩🧦🧦
It takes a crew to reach the summit. Every detail matters. From the plan, to the pack, to the pair of socks on your feet. See you at the @smartwoolbanff store tomorrow night (November 4th) with @christinalusti to talk about Mt. Robson and the gear that took her to the top (and the bottom).
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5mo ago
smartwool
It takes a crew to reach the summit. Every detail matters. From the plan, to the pack, to the pair of socks on your feet. See you at the @smartwoolbanff store tomorrow night (November 4th) with @christinalusti to talk about Mt. Robson and the gear that took her to the top (and the bottom).
GIVEAWAY CLOSED New Year. Same you. Don't change a thing. ...but if you're thinking you might want some new gear to start the year off right, you're in the right spot. Follow Smartwool and tag someone you Chase Woah with for a chance to win some Smartwool baselayers and socks!
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3mo ago
smartwool
GIVEAWAY CLOSED New Year. Same you. Don't change a thing. ...but if you're thinking you might want some new gear to start the year off right, you're in the right spot. Follow Smartwool and tag someone you Chase Woah with for a chance to win some Smartwool baselayers and socks!
🎥DROPPING: Inaccessible Official Trailer Backcountry expeditions have their fair share of challenges: weather, snowpack, and terrain, to name a few. But land ownership isn't usually one of them. Inaccessible is an epic ski expedition. And it's also an exploration of the 15M acres of inaccessible public lands across the American West, a lasting artifact of 19th century landownership patterns, and what it means for outdoor recreation. Featured Athletes: @griffpost @curlsinthewild @ejackshreds In partnership with: @smartwool @tincupwhiskey @deckedusa @thetrcp Learn more at the link in our bio. #InaccessibleFilm #onX #PublicLands #BackcountryCommunity #Landlocked
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5mo ago
smartwool
🎥DROPPING: Inaccessible Official Trailer Backcountry expeditions have their fair share of challenges: weather, snowpack, and terrain, to name a few. But land ownership isn't usually one of them. Inaccessible is an epic ski expedition. And it's also an exploration of the 15M acres of inaccessible public lands across the American West, a lasting artifact of 19th century landownership patterns, and what it means for outdoor recreation. Featured Athletes: @griffpost @curlsinthewild @ejackshreds In partnership with: @smartwool @tincupwhiskey @deckedusa @thetrcp Learn more at the link in our bio. #InaccessibleFilm #onX #PublicLands #BackcountryCommunity #Landlocked
I love Canadians so much I decided to marry one. Great hanging with the folks of BC for a @smartwool X @thesnowboardersjournal trip.
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5mo ago
smartwool
I love Canadians so much I decided to marry one. Great hanging with the folks of BC for a @smartwool X @thesnowboardersjournal trip.
Be more like Pace Cadence. Less like an onion. Choose Merino and win the layering game. 🎥 @jonagraphs ft. @itszuberhere
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4mo ago
smartwool
Be more like Pace Cadence. Less like an onion. Choose Merino and win the layering game. 🎥 @jonagraphs ft. @itszuberhere
Today’s the day… 🍿NOW LIVE: Inaccessible, a film brought to you by @onx_maps and @griffpost. Follow athletes and public land advocates Griffin Post, Emilé Zynobia, and Eric Jackson deep into Montana’s Crazy Mountains, as they explore the limits of public land access. This isn’t just a film about snow. It’s a story about recreational access, belonging, and the fight to keep public lands open to all. ⏩Watch the full film now at the link in our bio. Starring: @griffpost @curlsinthewild @ejackshreds In partnership with: @smartwool @tincupwhiskey @deckedusa @thetrcp #InaccessibleFilm #onX #PublicLands #BackcountryCommunity #Landlocked
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4mo ago
smartwool
Today’s the day… 🍿NOW LIVE: Inaccessible, a film brought to you by @onx_maps and @griffpost. Follow athletes and public land advocates Griffin Post, Emilé Zynobia, and Eric Jackson deep into Montana’s Crazy Mountains, as they explore the limits of public land access. This isn’t just a film about snow. It’s a story about recreational access, belonging, and the fight to keep public lands open to all. ⏩Watch the full film now at the link in our bio. Starring: @griffpost @curlsinthewild @ejackshreds In partnership with: @smartwool @tincupwhiskey @deckedusa @thetrcp #InaccessibleFilm #onX #PublicLands #BackcountryCommunity #Landlocked
Friends don't let friends wear synthetic in the backcountry. Outtakes from a crazy journey into Montana’s Crazy Mountains. 🎥 @curlsinthewild @ejackshreds @griffpost
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2mo ago
smartwool
Friends don't let friends wear synthetic in the backcountry. Outtakes from a crazy journey into Montana’s Crazy Mountains. 🎥 @curlsinthewild @ejackshreds @griffpost
Snowboarding brings people together. Merino wool keeps us warm & dry. Last winter we spent a week at @whitewatermountainresort exploring the mountain & connecting with the local shred scene. Check out the film “My People” on @thesnowboardersjournal website, and read the story in the latest issue. Photos by @colin_wise_man Video by @liamogallagher
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5mo ago
smartwool
Snowboarding brings people together. Merino wool keeps us warm & dry. Last winter we spent a week at @whitewatermountainresort exploring the mountain & connecting with the local shred scene. Check out the film “My People” on @thesnowboardersjournal website, and read the story in the latest issue. Photos by @colin_wise_man Video by @liamogallagher
@smartwool sent me some of their merino wool scraps so I turned them into a reversible jacket!! This was such a fun project, and a really fun challenge to combine heir 100% merino wool scraps with a vintage canvas laundry bag I had lying around. Wool is one of my favorite fabrics to work with because it’s breathable, durable, quick drying, and warm...so to have a jacket lined with Smartwool Merino Wool is absolutely epic 🙌 Thanks @smartwool , for sending me your scraps! ♻️ #collab #partnership #upcycle #gofarfeelgood #smartwool
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1w ago
smartwool
@smartwool sent me some of their merino wool scraps so I turned them into a reversible jacket!! This was such a fun project, and a really fun challenge to combine heir 100% merino wool scraps with a vintage canvas laundry bag I had lying around. Wool is one of my favorite fabrics to work with because it’s breathable, durable, quick drying, and warm...so to have a jacket lined with Smartwool Merino Wool is absolutely epic 🙌 Thanks @smartwool , for sending me your scraps! ♻️ #collab #partnership #upcycle #gofarfeelgood #smartwool

Smartwool (@smartwool) Instagram Stats & Analytics

Smartwool (@smartwool) has 197K Instagram followers with a 2.01% engagement rate over the past 12 months. Across 193 posts, Smartwool received 58.8K total likes and 1.18M impressions, averaging 305 likes per post. This page tracks Smartwool's performance metrics, top content, and engagement trends — updated daily.

Smartwool (@smartwool) Instagram Analytics FAQ

How many Instagram followers does Smartwool have?+
Smartwool (@smartwool) has 197K Instagram followers as of April 2026.
What is Smartwool's Instagram engagement rate?+
Smartwool's Instagram engagement rate is 2.01% over the last 12 months, based on 193 posts.
How many likes does Smartwool get on Instagram?+
Smartwool received 58.8K total likes across 193 posts in the last 12 months, averaging 305 likes per post.
How many Instagram impressions does Smartwool get?+
Smartwool's Instagram content generated 1.18M total impressions over the last 12 months.