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followers
198K
impressions
2.32M
likes
60.8K
comments
7.70K
posts
198
engagement
1.82%
emv
$71.2K
Average per post
11.7K

Key Metrics

Distributions

Top Content

A collection of memories from the past 6 weeks in Japan ❣️ @smartwool ☀️ First photo by my very talented friend @lturiano ⚡️
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5mo ago
smartwool
A collection of memories from the past 6 weeks in Japan ❣️ @smartwool ☀️ First photo by my very talented friend @lturiano ⚡️
60th day is here ‼️🚠 60 years ago to the day the lifts spun for the first time and we’re just getting started. To celebrate 60 years of skiing and riding we have tons of events including $60 lift tickets and costume party @tramdockjh 🚠 LINK IN STORY for tickets & details. And, it’s also a POW day ❄️❄️❄️ with over a FOOT in 48hrs. See everyone out there ☃️ One Wild Ride: 60th Anniversary Kickoff presented by @smartwool #onewildride #jacksonhole60 #jh60
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7mo ago
smartwool
60th day is here ‼️🚠 60 years ago to the day the lifts spun for the first time and we’re just getting started. To celebrate 60 years of skiing and riding we have tons of events including $60 lift tickets and costume party @tramdockjh 🚠 LINK IN STORY for tickets & details. And, it’s also a POW day ❄️❄️❄️ with over a FOOT in 48hrs. See everyone out there ☃️ One Wild Ride: 60th Anniversary Kickoff presented by @smartwool #onewildride #jacksonhole60 #jh60
From the trailhead to the campfire, every hour is better outside.
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4d ago
smartwool
From the trailhead to the campfire, every hour is better outside.
GIVEAWAY CLOSED. We’re teaming up with @smartwool to bring you the running essentials you need this spring.  To enter: -Follow both @altrarunning and @smartwool -Like this post -For an extra entry, tag a friend in the comments.
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4mo ago
smartwool
GIVEAWAY CLOSED. We’re teaming up with @smartwool to bring you the running essentials you need this spring.  To enter: -Follow both @altrarunning and @smartwool -Like this post -For an extra entry, tag a friend in the comments.
We are proud to partner with @SmartWool and @BryanIguchi on an exclusive line of snowboarding apparel. With the extreme conditions of Wyoming, Bryan demands the best in his equipment. From his base layers to his board, his seal of approval is a statement of quality. 📸: @MikeYoshida
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7mo ago
smartwool
We are proud to partner with @SmartWool and @BryanIguchi on an exclusive line of snowboarding apparel. With the extreme conditions of Wyoming, Bryan demands the best in his equipment. From his base layers to his board, his seal of approval is a statement of quality. 📸: @MikeYoshida
My friends @smartwool sent me a disposable camera for my trip to @michiganicefest. We are used to high-quality images courtesy of our phones and pro photographers, but it’s nice to snap a photo with no idea how it will turn out. A few weeks later and the prints show up! Some are out of focus and the majority have some haphazard framing. Either way, we capture images of our adventures that bring the memories, smiles and happiness right back to you.  These photos are from a class that I taught with @phil_henderson at the Dryer Hose, the vast expanse of Lake Superior with a layer of ice, a selfie with @timbanfield and watching Olympic hockey. #gofarfeelgood
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4mo ago
smartwool
My friends @smartwool sent me a disposable camera for my trip to @michiganicefest. We are used to high-quality images courtesy of our phones and pro photographers, but it’s nice to snap a photo with no idea how it will turn out. A few weeks later and the prints show up! Some are out of focus and the majority have some haphazard framing. Either way, we capture images of our adventures that bring the memories, smiles and happiness right back to you.  These photos are from a class that I taught with @phil_henderson at the Dryer Hose, the vast expanse of Lake Superior with a layer of ice, a selfie with @timbanfield and watching Olympic hockey. #gofarfeelgood
Superrrr stoked to finally be able to share this with you all, we’re now part of the Smartwool Athlete Team! This really feels like a full-circle moment. Around this time five years ago, they sent us our first box of Smartwool socks for our Denali expedition, and now we’re part of their athlete team. The best part is, we still have some of those same socks in rotation today. It’s been Smartwool ever since. Excited for all the miles and mountains ahead in their socks and base layers. #gofarfeelgood
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2mo ago
smartwool
Superrrr stoked to finally be able to share this with you all, we’re now part of the Smartwool Athlete Team! This really feels like a full-circle moment. Around this time five years ago, they sent us our first box of Smartwool socks for our Denali expedition, and now we’re part of their athlete team. The best part is, we still have some of those same socks in rotation today. It’s been Smartwool ever since. Excited for all the miles and mountains ahead in their socks and base layers. #gofarfeelgood
In Nelson, BC, the locals know best. @austinbsmith, @bigairmare and @soulboarder link with Nelson-based snowboarders @evavanvugt, @__river__3 and friends during an epic storm cycle and experience Canadian hospitality at its finest. Watch “My People” now. 🎥 @liamogallagher 📷 @colin_wise_man
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9mo ago
smartwool
In Nelson, BC, the locals know best. @austinbsmith, @bigairmare and @soulboarder link with Nelson-based snowboarders @evavanvugt, @__river__3 and friends during an epic storm cycle and experience Canadian hospitality at its finest. Watch “My People” now. 🎥 @liamogallagher 📷 @colin_wise_man
Last call to win your dream winter getaway! We’ve teamed up with @ikonpass to help you chase that woah feeling all season long. Enter before it’s too late for your chance to win: → A 2-night stay at the Ikon Pass destination of your choice (up to $2,000) → 4 lift tickets to select Ikon Pass destinations → 2 Smartwool base layer sets Plus, 5 additional winners will score 2 lift tickets each! Giveaway ends tomorrow - don’t miss your shot to kick off winter in style. Link in @smartwool bio to enter. @winterparkresort @mammothmountain @steamboatresort @palisadestahoe
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9mo ago
smartwool
Last call to win your dream winter getaway! We’ve teamed up with @ikonpass to help you chase that woah feeling all season long. Enter before it’s too late for your chance to win: → A 2-night stay at the Ikon Pass destination of your choice (up to $2,000) → 4 lift tickets to select Ikon Pass destinations → 2 Smartwool base layer sets Plus, 5 additional winners will score 2 lift tickets each! Giveaway ends tomorrow - don’t miss your shot to kick off winter in style. Link in @smartwool bio to enter. @winterparkresort @mammothmountain @steamboatresort @palisadestahoe
Woah isn’t about the finish line. It’s the feeling that keeps you coming back for more. For @maloupeterson, the chase means more than the perfect descent. It’s moving through winter with curiosity, finding connection in unfamiliar places, and showing up for the quiet moments, the hard days, and the people you meet along the way. Different mountains. Different languages. Same woah. #ChaseWoah
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smartwool
Woah isn’t about the finish line. It’s the feeling that keeps you coming back for more. For @maloupeterson, the chase means more than the perfect descent. It’s moving through winter with curiosity, finding connection in unfamiliar places, and showing up for the quiet moments, the hard days, and the people you meet along the way. Different mountains. Different languages. Same woah. #ChaseWoah
The shoot vs. the shot @lukewebstr @iamnicknelson @micheliphoto
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1mo ago
smartwool
The shoot vs. the shot @lukewebstr @iamnicknelson @micheliphoto
GIVEAWAY CLOSED🌟 Spring break isn't just for the kids! Which is why we are partnering with our friends @jacksonhole to give away 4 lift tickets to one lucky winner! Will you use them all for yourself? Or will you bring a friend? Either way, like this post to be entered to win. And if you're feeling generous, tag the friend you are going to bring with you for an extra entry! Winners will also be decked out in Merino wool, of course 😉 Terms and Conditions - link in bio
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5mo ago
smartwool
GIVEAWAY CLOSED🌟 Spring break isn't just for the kids! Which is why we are partnering with our friends @jacksonhole to give away 4 lift tickets to one lucky winner! Will you use them all for yourself? Or will you bring a friend? Either way, like this post to be entered to win. And if you're feeling generous, tag the friend you are going to bring with you for an extra entry! Winners will also be decked out in Merino wool, of course 😉 Terms and Conditions - link in bio
Don’t want to put your dad’s crusty socks or the socks your dog chewed up in the land fill? No fear- Smartwool will repurpose them for free with their Second Cut Project! AND give you a discount code! 🤩🤩🧦🧦
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smartwool
Don’t want to put your dad’s crusty socks or the socks your dog chewed up in the land fill? No fear- Smartwool will repurpose them for free with their Second Cut Project! AND give you a discount code! 🤩🤩🧦🧦
It takes a crew to reach the summit. Every detail matters. From the plan, to the pack, to the pair of socks on your feet. See you at the @smartwoolbanff store tomorrow night (November 4th) with @christinalusti to talk about Mt. Robson and the gear that took her to the top (and the bottom).
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smartwool
It takes a crew to reach the summit. Every detail matters. From the plan, to the pack, to the pair of socks on your feet. See you at the @smartwoolbanff store tomorrow night (November 4th) with @christinalusti to talk about Mt. Robson and the gear that took her to the top (and the bottom).
GIVEAWAY CLOSED New Year. Same you. Don't change a thing. ...but if you're thinking you might want some new gear to start the year off right, you're in the right spot. Follow Smartwool and tag someone you Chase Woah with for a chance to win some Smartwool baselayers and socks!
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smartwool
GIVEAWAY CLOSED New Year. Same you. Don't change a thing. ...but if you're thinking you might want some new gear to start the year off right, you're in the right spot. Follow Smartwool and tag someone you Chase Woah with for a chance to win some Smartwool baselayers and socks!
🎥DROPPING: Inaccessible Official Trailer Backcountry expeditions have their fair share of challenges: weather, snowpack, and terrain, to name a few. But land ownership isn't usually one of them. Inaccessible is an epic ski expedition. And it's also an exploration of the 15M acres of inaccessible public lands across the American West, a lasting artifact of 19th century landownership patterns, and what it means for outdoor recreation. Featured Athletes: @griffpost @curlsinthewild @ejackshreds In partnership with: @smartwool @tincupwhiskey @deckedusa @thetrcp Learn more at the link in our bio. #InaccessibleFilm #onX #PublicLands #BackcountryCommunity #Landlocked
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smartwool
🎥DROPPING: Inaccessible Official Trailer Backcountry expeditions have their fair share of challenges: weather, snowpack, and terrain, to name a few. But land ownership isn't usually one of them. Inaccessible is an epic ski expedition. And it's also an exploration of the 15M acres of inaccessible public lands across the American West, a lasting artifact of 19th century landownership patterns, and what it means for outdoor recreation. Featured Athletes: @griffpost @curlsinthewild @ejackshreds In partnership with: @smartwool @tincupwhiskey @deckedusa @thetrcp Learn more at the link in our bio. #InaccessibleFilm #onX #PublicLands #BackcountryCommunity #Landlocked
I love Canadians so much I decided to marry one. Great hanging with the folks of BC for a @smartwool X @thesnowboardersjournal trip.
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8mo ago
smartwool
I love Canadians so much I decided to marry one. Great hanging with the folks of BC for a @smartwool X @thesnowboardersjournal trip.
@smartwool sent me some of their merino wool scraps so I turned them into a reversible jacket!! This was such a fun project, and a really fun challenge to combine heir 100% merino wool scraps with a vintage canvas laundry bag I had lying around. Wool is one of my favorite fabrics to work with because it’s breathable, durable, quick drying, and warm...so to have a jacket lined with Smartwool Merino Wool is absolutely epic 🙌 Thanks @smartwool , for sending me your scraps! ♻️ #collab #partnership #upcycle #gofarfeelgood #smartwool
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3mo ago
smartwool
@smartwool sent me some of their merino wool scraps so I turned them into a reversible jacket!! This was such a fun project, and a really fun challenge to combine heir 100% merino wool scraps with a vintage canvas laundry bag I had lying around. Wool is one of my favorite fabrics to work with because it’s breathable, durable, quick drying, and warm...so to have a jacket lined with Smartwool Merino Wool is absolutely epic 🙌 Thanks @smartwool , for sending me your scraps! ♻️ #collab #partnership #upcycle #gofarfeelgood #smartwool
Today’s the day… 🍿NOW LIVE: Inaccessible, a film brought to you by @onx_maps and @griffpost. Follow athletes and public land advocates Griffin Post, Emilé Zynobia, and Eric Jackson deep into Montana’s Crazy Mountains, as they explore the limits of public land access. This isn’t just a film about snow. It’s a story about recreational access, belonging, and the fight to keep public lands open to all. ⏩Watch the full film now at the link in our bio. Starring: @griffpost @curlsinthewild @ejackshreds In partnership with: @smartwool @tincupwhiskey @deckedusa @thetrcp #InaccessibleFilm #onX #PublicLands #BackcountryCommunity #Landlocked
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smartwool
Today’s the day… 🍿NOW LIVE: Inaccessible, a film brought to you by @onx_maps and @griffpost. Follow athletes and public land advocates Griffin Post, Emilé Zynobia, and Eric Jackson deep into Montana’s Crazy Mountains, as they explore the limits of public land access. This isn’t just a film about snow. It’s a story about recreational access, belonging, and the fight to keep public lands open to all. ⏩Watch the full film now at the link in our bio. Starring: @griffpost @curlsinthewild @ejackshreds In partnership with: @smartwool @tincupwhiskey @deckedusa @thetrcp #InaccessibleFilm #onX #PublicLands #BackcountryCommunity #Landlocked
Be more like Pace Cadence. Less like an onion. Choose Merino and win the layering game. 🎥 @jonagraphs ft. @itszuberhere
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7mo ago
smartwool
Be more like Pace Cadence. Less like an onion. Choose Merino and win the layering game. 🎥 @jonagraphs ft. @itszuberhere

Smartwool (@smartwool) Instagram Stats & Analytics

Smartwool (@smartwool) has 198K Instagram followers with a 1.82% engagement rate over the past 12 months. Across 198 posts, Smartwool received 60.8K total likes and 1.35M impressions, averaging 307 likes per post. This page tracks Smartwool's performance metrics, top content, and engagement trends — updated daily.

Smartwool (@smartwool) Instagram Analytics FAQ

How many Instagram followers does Smartwool have?+
Smartwool (@smartwool) has 198K Instagram followers as of August 2026.
What is Smartwool's Instagram engagement rate?+
Smartwool's Instagram engagement rate is 1.82% over the last 12 months, based on 198 posts.
How many likes does Smartwool get on Instagram?+
Smartwool received 60.8K total likes across 198 posts in the last 12 months, averaging 307 likes per post.
How many Instagram impressions does Smartwool get?+
Smartwool's Instagram content generated 1.35M total impressions over the last 12 months.