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followers
194K
impressions
2.13M
likes
59K
comments
4.29K
posts
245
engagement
1.98%
emv
$62.6K
Avg. per post
11K

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A collection of memories from the past 6 weeks in Japan ❣️ @smartwool ☀️ First photo by my very talented friend @lturiano ⚡️
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2w ago
smartwool
A collection of memories from the past 6 weeks in Japan ❣️ @smartwool ☀️ First photo by my very talented friend @lturiano ⚡️
It is with deep sadness that we take a moment to recognize the tragic passing of our valued forever team member, Alex "Pash" Pashley, along with two other members of the outdoor community, who lost their lives in an avalanche in the Clute Creek Watershed, near Nelson, BC, earlier this week. Pash was a beloved colleague, a passionate professional, and a cherished member of the Smartwool family for many years. His dedication, spirit, and kindness left a lasting impact on all who had the privilege of working with him. We extend our heartfelt condolences to all the families, the wider snowsports communities, and loved ones during this incredibly difficult time.
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11mo ago
smartwool
It is with deep sadness that we take a moment to recognize the tragic passing of our valued forever team member, Alex "Pash" Pashley, along with two other members of the outdoor community, who lost their lives in an avalanche in the Clute Creek Watershed, near Nelson, BC, earlier this week. Pash was a beloved colleague, a passionate professional, and a cherished member of the Smartwool family for many years. His dedication, spirit, and kindness left a lasting impact on all who had the privilege of working with him. We extend our heartfelt condolences to all the families, the wider snowsports communities, and loved ones during this incredibly difficult time.
60th day is here ‼️🚠 60 years ago to the day the lifts spun for the first time and we’re just getting started. To celebrate 60 years of skiing and riding we have tons of events including $60 lift tickets and costume party @tramdockjh 🚠 LINK IN STORY for tickets & details. And, it’s also a POW day ❄️❄️❄️ with over a FOOT in 48hrs. See everyone out there ☃️ One Wild Ride: 60th Anniversary Kickoff presented by @smartwool #onewildride #jacksonhole60 #jh60
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2mo ago
smartwool
60th day is here ‼️🚠 60 years ago to the day the lifts spun for the first time and we’re just getting started. To celebrate 60 years of skiing and riding we have tons of events including $60 lift tickets and costume party @tramdockjh 🚠 LINK IN STORY for tickets & details. And, it’s also a POW day ❄️❄️❄️ with over a FOOT in 48hrs. See everyone out there ☃️ One Wild Ride: 60th Anniversary Kickoff presented by @smartwool #onewildride #jacksonhole60 #jh60
We are proud to partner with @SmartWool and @BryanIguchi on an exclusive line of snowboarding apparel. With the extreme conditions of Wyoming, Bryan demands the best in his equipment. From his base layers to his board, his seal of approval is a statement of quality. 📸: @MikeYoshida
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2mo ago
smartwool
We are proud to partner with @SmartWool and @BryanIguchi on an exclusive line of snowboarding apparel. With the extreme conditions of Wyoming, Bryan demands the best in his equipment. From his base layers to his board, his seal of approval is a statement of quality. 📸: @MikeYoshida
Wanna ride bikes and forget what day it is? 🫠 Roam Fest is Sept 19-21 in Fruita, CO 👉 I put a link in my bio. Hope to see you there. ❤️ #mtbgram #mtbdaily #mtblife #mtbfun #ridebikesbehappy #roamfest
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8mo ago
smartwool
Wanna ride bikes and forget what day it is? 🫠 Roam Fest is Sept 19-21 in Fruita, CO 👉 I put a link in my bio. Hope to see you there. ❤️ #mtbgram #mtbdaily #mtblife #mtbfun #ridebikesbehappy #roamfest
Last call to win your dream winter getaway! We’ve teamed up with @ikonpass to help you chase that woah feeling all season long. Enter before it’s too late for your chance to win: → A 2-night stay at the Ikon Pass destination of your choice (up to $2,000) → 4 lift tickets to select Ikon Pass destinations → 2 Smartwool base layer sets Plus, 5 additional winners will score 2 lift tickets each! Giveaway ends tomorrow - don’t miss your shot to kick off winter in style. Link in @smartwool bio to enter. @winterparkresort @mammothmountain @steamboatresort @palisadestahoe
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4mo ago
smartwool
Last call to win your dream winter getaway! We’ve teamed up with @ikonpass to help you chase that woah feeling all season long. Enter before it’s too late for your chance to win: → A 2-night stay at the Ikon Pass destination of your choice (up to $2,000) → 4 lift tickets to select Ikon Pass destinations → 2 Smartwool base layer sets Plus, 5 additional winners will score 2 lift tickets each! Giveaway ends tomorrow - don’t miss your shot to kick off winter in style. Link in @smartwool bio to enter. @winterparkresort @mammothmountain @steamboatresort @palisadestahoe
In Nelson, BC, the locals know best. @austinbsmith, @bigairmare and @soulboarder link with Nelson-based snowboarders @evavanvugt, @__river__3 and friends during an epic storm cycle and experience Canadian hospitality at its finest. Watch “My People” now. 🎥 @liamogallagher 📷 @colin_wise_man
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4mo ago
smartwool
In Nelson, BC, the locals know best. @austinbsmith, @bigairmare and @soulboarder link with Nelson-based snowboarders @evavanvugt, @__river__3 and friends during an epic storm cycle and experience Canadian hospitality at its finest. Watch “My People” now. 🎥 @liamogallagher 📷 @colin_wise_man
Woah isn’t about the finish line. It’s the feeling that keeps you coming back for more. For @maloupeterson, the chase means more than the perfect descent. It’s moving through winter with curiosity, finding connection in unfamiliar places, and showing up for the quiet moments, the hard days, and the people you meet along the way. Different mountains. Different languages. Same woah. #ChaseWoah
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2mo ago
smartwool
Woah isn’t about the finish line. It’s the feeling that keeps you coming back for more. For @maloupeterson, the chase means more than the perfect descent. It’s moving through winter with curiosity, finding connection in unfamiliar places, and showing up for the quiet moments, the hard days, and the people you meet along the way. Different mountains. Different languages. Same woah. #ChaseWoah
Don’t want to put your dad’s crusty socks or the socks your dog chewed up in the land fill? No fear- Smartwool will repurpose them for free with their Second Cut Project! AND give you a discount code! 🤩🤩🧦🧦
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6mo ago
smartwool
Don’t want to put your dad’s crusty socks or the socks your dog chewed up in the land fill? No fear- Smartwool will repurpose them for free with their Second Cut Project! AND give you a discount code! 🤩🤩🧦🧦
It takes a crew to reach the summit. Every detail matters. From the plan, to the pack, to the pair of socks on your feet. See you at the @smartwoolbanff store tomorrow night (November 4th) with @christinalusti to talk about Mt. Robson and the gear that took her to the top (and the bottom).
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smartwool
It takes a crew to reach the summit. Every detail matters. From the plan, to the pack, to the pair of socks on your feet. See you at the @smartwoolbanff store tomorrow night (November 4th) with @christinalusti to talk about Mt. Robson and the gear that took her to the top (and the bottom).
GIVEAWAY CLOSED New Year. Same you. Don't change a thing. ...but if you're thinking you might want some new gear to start the year off right, you're in the right spot. Follow Smartwool and tag someone you Chase Woah with for a chance to win some Smartwool baselayers and socks!
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2mo ago
smartwool
GIVEAWAY CLOSED New Year. Same you. Don't change a thing. ...but if you're thinking you might want some new gear to start the year off right, you're in the right spot. Follow Smartwool and tag someone you Chase Woah with for a chance to win some Smartwool baselayers and socks!
🎥DROPPING: Inaccessible Official Trailer Backcountry expeditions have their fair share of challenges: weather, snowpack, and terrain, to name a few. But land ownership isn't usually one of them. Inaccessible is an epic ski expedition. And it's also an exploration of the 15M acres of inaccessible public lands across the American West, a lasting artifact of 19th century landownership patterns, and what it means for outdoor recreation. Featured Athletes: @griffpost @curlsinthewild @ejackshreds In partnership with: @smartwool @tincupwhiskey @deckedusa @thetrcp Learn more at the link in our bio. #InaccessibleFilm #onX #PublicLands #BackcountryCommunity #Landlocked
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3mo ago
smartwool
🎥DROPPING: Inaccessible Official Trailer Backcountry expeditions have their fair share of challenges: weather, snowpack, and terrain, to name a few. But land ownership isn't usually one of them. Inaccessible is an epic ski expedition. And it's also an exploration of the 15M acres of inaccessible public lands across the American West, a lasting artifact of 19th century landownership patterns, and what it means for outdoor recreation. Featured Athletes: @griffpost @curlsinthewild @ejackshreds In partnership with: @smartwool @tincupwhiskey @deckedusa @thetrcp Learn more at the link in our bio. #InaccessibleFilm #onX #PublicLands #BackcountryCommunity #Landlocked
GIVEAWAY 🌟 Spring break isn't just for the kids! Which is why we are partnering with our friends @jacksonhole to give away 4 lift tickets to one lucky winner! Will you use them all for yourself? Or will you bring a friend? Either way, like this post to be entered to win. And if you're feeling generous, tag the friend you are going to bring with you for an extra entry! Winners will also be decked out in Merino wool, of course 😉 Terms and Conditions - link in bio
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1w ago
smartwool
GIVEAWAY 🌟 Spring break isn't just for the kids! Which is why we are partnering with our friends @jacksonhole to give away 4 lift tickets to one lucky winner! Will you use them all for yourself? Or will you bring a friend? Either way, like this post to be entered to win. And if you're feeling generous, tag the friend you are going to bring with you for an extra entry! Winners will also be decked out in Merino wool, of course 😉 Terms and Conditions - link in bio
I love Canadians so much I decided to marry one. Great hanging with the folks of BC for a @smartwool X @thesnowboardersjournal trip.
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4mo ago
smartwool
I love Canadians so much I decided to marry one. Great hanging with the folks of BC for a @smartwool X @thesnowboardersjournal trip.
Born to shred pow, forced to write emails. #GoFarFeelGood #WouldRatherBeSkiing #SkiSeason
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11mo ago
smartwool
Born to shred pow, forced to write emails. #GoFarFeelGood #WouldRatherBeSkiing #SkiSeason
Be more like Pace Cadence. Less like an onion. Choose Merino and win the layering game. 🎥 @jonagraphs ft. @itszuberhere
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2mo ago
smartwool
Be more like Pace Cadence. Less like an onion. Choose Merino and win the layering game. 🎥 @jonagraphs ft. @itszuberhere
Today’s the day… 🍿NOW LIVE: Inaccessible, a film brought to you by @onx_maps and @griffpost. Follow athletes and public land advocates Griffin Post, Emilé Zynobia, and Eric Jackson deep into Montana’s Crazy Mountains, as they explore the limits of public land access. This isn’t just a film about snow. It’s a story about recreational access, belonging, and the fight to keep public lands open to all. ⏩Watch the full film now at the link in our bio. Starring: @griffpost @curlsinthewild @ejackshreds In partnership with: @smartwool @tincupwhiskey @deckedusa @thetrcp #InaccessibleFilm #onX #PublicLands #BackcountryCommunity #Landlocked
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3mo ago
smartwool
Today’s the day… 🍿NOW LIVE: Inaccessible, a film brought to you by @onx_maps and @griffpost. Follow athletes and public land advocates Griffin Post, Emilé Zynobia, and Eric Jackson deep into Montana’s Crazy Mountains, as they explore the limits of public land access. This isn’t just a film about snow. It’s a story about recreational access, belonging, and the fight to keep public lands open to all. ⏩Watch the full film now at the link in our bio. Starring: @griffpost @curlsinthewild @ejackshreds In partnership with: @smartwool @tincupwhiskey @deckedusa @thetrcp #InaccessibleFilm #onX #PublicLands #BackcountryCommunity #Landlocked
Friends don't let friends wear synthetic in the backcountry. Outtakes from a crazy journey into Montana’s Crazy Mountains. 🎥 @curlsinthewild @ejackshreds @griffpost
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3w ago
smartwool
Friends don't let friends wear synthetic in the backcountry. Outtakes from a crazy journey into Montana’s Crazy Mountains. 🎥 @curlsinthewild @ejackshreds @griffpost
Snowboarding brings people together. Merino wool keeps us warm & dry. Last winter we spent a week at @whitewatermountainresort exploring the mountain & connecting with the local shred scene. Check out the film “My People” on @thesnowboardersjournal website, and read the story in the latest issue. Photos by @colin_wise_man Video by @liamogallagher
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3mo ago
smartwool
Snowboarding brings people together. Merino wool keeps us warm & dry. Last winter we spent a week at @whitewatermountainresort exploring the mountain & connecting with the local shred scene. Check out the film “My People” on @thesnowboardersjournal website, and read the story in the latest issue. Photos by @colin_wise_man Video by @liamogallagher
Join me at Roam Fest and learn some Silly (but useful) MTB skills 😜 DETAILS: Want to infuse some more playfulness into your riding? Join me for some silly skills - hosted by my friends @smartwool Please bring your bike and helmet. We will not be traveling too far. 🤩🤪 Sign up at the @smartwool booth is required and spots are limited! WHO: All levels welcome WHEN: Friday: 2pm Saturday: 9am WHERE: @smartwool booth WHAT we’ll be working on… Standing + Seated trackstands Rock flicks And more! Have a skill you wanna share too? We’re all here to learn! See you there! Photos: @rkimphoto @smartwool
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5mo ago
smartwool
Join me at Roam Fest and learn some Silly (but useful) MTB skills 😜 DETAILS: Want to infuse some more playfulness into your riding? Join me for some silly skills - hosted by my friends @smartwool Please bring your bike and helmet. We will not be traveling too far. 🤩🤪 Sign up at the @smartwool booth is required and spots are limited! WHO: All levels welcome WHEN: Friday: 2pm Saturday: 9am WHERE: @smartwool booth WHAT we’ll be working on… Standing + Seated trackstands Rock flicks And more! Have a skill you wanna share too? We’re all here to learn! See you there! Photos: @rkimphoto @smartwool

Smartwool (@smartwool) Instagram Stats & Analytics

Smartwool (@smartwool) has 194K Instagram followers with a 1.98% engagement rate over the past 12 months. Across 245 posts, Smartwool received 59K total likes and 1.20M impressions, averaging 304 likes per post. This page tracks Smartwool's performance metrics, top content, and engagement trends — updated daily.

Smartwool (@smartwool) Instagram Analytics FAQ

How many Instagram followers does Smartwool have?+
Smartwool (@smartwool) has 194K Instagram followers as of March 2026.
What is Smartwool's Instagram engagement rate?+
Smartwool's Instagram engagement rate is 1.98% over the last 12 months, based on 245 posts.
How many likes does Smartwool get on Instagram?+
Smartwool received 59K total likes across 245 posts in the last 12 months, averaging 304 likes per post.
How many Instagram impressions does Smartwool get?+
Smartwool's Instagram content generated 1.20M total impressions over the last 12 months.