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followers
7.17M
impressions
63.7M
likes
1.93M
comments
34.2K
posts
75
engagement
2.77%
emv
$1.80M
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849K

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The @elfcosmetics x @liquiddeath sequel is here. ☠️ Soothe the torment of dry lips with new Lip Embalms. 🖤 This limited-edition collection comes in 6 of your favorite Liquid Death flavors, specifically formulated to help lips look healthy with a killer shine! ✨ Need all 6 to resurrect your pout? The Lip Crypt Vault includes all flavors in a keepsake mausoleum of moisture. ⚰️ Plus, bury your favorite Lip Embalm with the Lip Crypt Keeper portable charm. 🪦 Bring death to chapped lips for good on Wednesday, January 14 at 9 AM PT / 12 PM ET. 👋👄Set your alarms and head to our #linkinbio to sign up to be notified when it launches. ⏰ #liquiddeath #elfcosmetics #deathtochappedlips #lipembalm
7.65M
673K
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8mo ago
liquiddeath
The @elfcosmetics x @liquiddeath sequel is here. ☠️ Soothe the torment of dry lips with new Lip Embalms. 🖤 This limited-edition collection comes in 6 of your favorite Liquid Death flavors, specifically formulated to help lips look healthy with a killer shine! ✨ Need all 6 to resurrect your pout? The Lip Crypt Vault includes all flavors in a keepsake mausoleum of moisture. ⚰️ Plus, bury your favorite Lip Embalm with the Lip Crypt Keeper portable charm. 🪦 Bring death to chapped lips for good on Wednesday, January 14 at 9 AM PT / 12 PM ET. 👋👄Set your alarms and head to our #linkinbio to sign up to be notified when it launches. ⏰ #liquiddeath #elfcosmetics #deathtochappedlips #lipembalm
Liquid Death has hired Vice President Ashley Barrett as their latest influencer. After two failed attempts to partner with @voughtintl and The Deep, @liquiddeath is moving on from endorsements by supes. Instead, we are proud to announce that we are working with a far more influential influencer: VP Ashley Barrett. We’ve paid Ms. Barrett a lot of money so please watch this important and authentic message from her about how she used our new easy-drinking Sparkling Energy to get to where she is. Each can has an unextreme caffeine level, zero sugar, zero corn syrup, and a clean refreshing taste. It’s guaranteed to NOT explode your head. Go buy your own so you can be as successful as Ashley. And don’t forget to watch the series finale of @theboystv, Wednesday May 20th, only on @primevideo.
5.09M
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4mo ago
liquiddeath
Liquid Death has hired Vice President Ashley Barrett as their latest influencer. After two failed attempts to partner with @voughtintl and The Deep, @liquiddeath is moving on from endorsements by supes. Instead, we are proud to announce that we are working with a far more influential influencer: VP Ashley Barrett. We’ve paid Ms. Barrett a lot of money so please watch this important and authentic message from her about how she used our new easy-drinking Sparkling Energy to get to where she is. Each can has an unextreme caffeine level, zero sugar, zero corn syrup, and a clean refreshing taste. It’s guaranteed to NOT explode your head. Go buy your own so you can be as successful as Ashley. And don’t forget to watch the series finale of @theboystv, Wednesday May 20th, only on @primevideo.
Nina Dobrev and Glothar spotted together by @deuxmoi this afternoon in LA 👀 with new @elfcosmetics x @liquiddeath Lip Embalm at the ready. 👄
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8mo ago
liquiddeath
Nina Dobrev and Glothar spotted together by @deuxmoi this afternoon in LA 👀 with new @elfcosmetics x @liquiddeath Lip Embalm at the ready. 👄
@liquiddeath x @taylormorrisonhomes are giving away a killer house with the ultimate luxury: Liquid Death pouring out of every faucet. We don’t mean still water. We mean Soda-Flavored Sparkling Water with huge flavor and less sugar. How do you win? Easy. Every can of Liquid Death you buy is an entry. The more you buy, the more chances you have to win a new house from Taylor Morrison, America’s Most Trusted® Home Builder. Just text us your receipts. Visit the contest page to learn more. Link in bio. __ No purchase necessary. Open to US residents, excluding New York, 18+. Ends June 30th. Visit link in bio or liquiddeath.com/killerhouse for Official Rules and to enter. Void where prohibited.
4.25M
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6mo ago
liquiddeath
@liquiddeath x @taylormorrisonhomes are giving away a killer house with the ultimate luxury: Liquid Death pouring out of every faucet. We don’t mean still water. We mean Soda-Flavored Sparkling Water with huge flavor and less sugar. How do you win? Easy. Every can of Liquid Death you buy is an entry. The more you buy, the more chances you have to win a new house from Taylor Morrison, America’s Most Trusted® Home Builder. Just text us your receipts. Visit the contest page to learn more. Link in bio. __ No purchase necessary. Open to US residents, excluding New York, 18+. Ends June 30th. Visit link in bio or liquiddeath.com/killerhouse for Official Rules and to enter. Void where prohibited.
Liquid Death is the official energy drink sponsor of the world’s most extreme sport: parenting. Parents need just as much energy as sky divers and cage fighters. That’s why they love our new easy-drinking energy drink with unextreme caffeine, zero sugar, and essential vitamins. It’s the one energy drink for when you could use more than one energy drink. Grab yours at @target, @walmart, @krogerco, @albertsons, @7eleven, @quiktrip, @kwiktrip, @sheetz, and other fine retailers near you. Are you a parent? Well then we might want to sign you to an endorsement deal, just like any other extreme sports athlete. Tap the link in bio to learn how to apply.
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4mo ago
liquiddeath
Liquid Death is the official energy drink sponsor of the world’s most extreme sport: parenting. Parents need just as much energy as sky divers and cage fighters. That’s why they love our new easy-drinking energy drink with unextreme caffeine, zero sugar, and essential vitamins. It’s the one energy drink for when you could use more than one energy drink. Grab yours at @target, @walmart, @krogerco, @albertsons, @7eleven, @quiktrip, @kwiktrip, @sheetz, and other fine retailers near you. Are you a parent? Well then we might want to sign you to an endorsement deal, just like any other extreme sports athlete. Tap the link in bio to learn how to apply.
We want your pee. Please give us your pee. And mailing your pee to AI data centers has never been easier with our limited edition Data Center Coolant Jars. Available through link in bio. Co-written with @sabrinajalees.
3.65M
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1mo ago
liquiddeath
We want your pee. Please give us your pee. And mailing your pee to AI data centers has never been easier with our limited edition Data Center Coolant Jars. Available through link in bio. Co-written with @sabrinajalees.
NEW and limited-edition @elfcosmetics x @liquiddeath Lip Embalms are dry lips’ nightmare. 👄 Available now at elfcosmetics.com/lipembalm. ☠️ Lip Embalm: Resurrect your pout with killer shine and moisture, inspired by your fave Liquid Death flavors in keepsake cans ($8) ⚰️ Lip Crypt Vault: Get all 6 Lip Embalms in a keepsake crypt ($40) 🪦 Lip Crypt Keeper: Bury your favorite Lip Embalm in this portable crypt bag charm ($18) Available in 6 thirst-murdering Liquid Death flavors: 🍋‍🟩 Severed Lime 🥤 Killer Cola 🤎 Sweet Reaper 💧 Mountain Water 🍑 Rest In Peach ☠️ Doctor Death Cop this hot drop now on elfcosmetics.com/lipembalm. ✨ #liquiddeath #elfcosmetics #deathtochappedlips #lipembalm
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8mo ago
liquiddeath
NEW and limited-edition @elfcosmetics x @liquiddeath Lip Embalms are dry lips’ nightmare. 👄 Available now at elfcosmetics.com/lipembalm. ☠️ Lip Embalm: Resurrect your pout with killer shine and moisture, inspired by your fave Liquid Death flavors in keepsake cans ($8) ⚰️ Lip Crypt Vault: Get all 6 Lip Embalms in a keepsake crypt ($40) 🪦 Lip Crypt Keeper: Bury your favorite Lip Embalm in this portable crypt bag charm ($18) Available in 6 thirst-murdering Liquid Death flavors: 🍋‍🟩 Severed Lime 🥤 Killer Cola 🤎 Sweet Reaper 💧 Mountain Water 🍑 Rest In Peach ☠️ Doctor Death Cop this hot drop now on elfcosmetics.com/lipembalm. ✨ #liquiddeath #elfcosmetics #deathtochappedlips #lipembalm
Get Peanut Butter Cup soda from @liquiddeath, @feastables, and @mrbeast right now on Amazon or in select stores near you. With just 10 calories and 3g of sugar per 12oz can, and no actual nuts, it’s like a chocolate peanut butter shake with bubbles that can be chugged by kids and bikers alike. Link in bio.
3.30M
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1mo ago
liquiddeath
Get Peanut Butter Cup soda from @liquiddeath, @feastables, and @mrbeast right now on Amazon or in select stores near you. With just 10 calories and 3g of sugar per 12oz can, and no actual nuts, it’s like a chocolate peanut butter shake with bubbles that can be chugged by kids and bikers alike. Link in bio.
Tastes like a chocolate peanut butter cup milkshake, but in soda form by @liquiddeath and @feastables. Now on Amazon and in select stores near you.
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1mo ago
liquiddeath
Tastes like a chocolate peanut butter cup milkshake, but in soda form by @liquiddeath and @feastables. Now on Amazon and in select stores near you.
@LiquidDeath is proud to be the official beverage of The Running Man, America’s favorite game show that everyone is DYING to play! Each week contestants run for their lives with the entire country hunting them down. If they survive, they win $1 billion. If they lose, they die. So go see @runningmanmovie, directed by @edgarwright, only in theatres November 14. You might even see your favorite beverage in it.
3.08M
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11mo ago
liquiddeath
@LiquidDeath is proud to be the official beverage of The Running Man, America’s favorite game show that everyone is DYING to play! Each week contestants run for their lives with the entire country hunting them down. If they survive, they win $1 billion. If they lose, they die. So go see @runningmanmovie, directed by @edgarwright, only in theatres November 14. You might even see your favorite beverage in it.
Liquid Death Energy can’t actually make you fly, but it can get you chicken wings. For the next 60 days, every can of Liquid Death Energy you buy is an entry to win chicken wings.* And we’re picking winners every single day. Just buy cans of our new easy-drinking energy drink and upload your receipt. Bringing death to drowsy with Liquid Death Energy might actually get you some wings… delicious chicken wings. Enter through link in bio or text WINGS to 26620. *NO PURCHASE NECESSARY. Open to US residents, 18+. ENDS 9/13/26. Max. 3,000 entries. For Official Rules, visit https://airbaton.net/l/liquiddeathsweepstakes.
1.85M
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2mo ago
liquiddeath
Liquid Death Energy can’t actually make you fly, but it can get you chicken wings. For the next 60 days, every can of Liquid Death Energy you buy is an entry to win chicken wings.* And we’re picking winners every single day. Just buy cans of our new easy-drinking energy drink and upload your receipt. Bringing death to drowsy with Liquid Death Energy might actually get you some wings… delicious chicken wings. Enter through link in bio or text WINGS to 26620. *NO PURCHASE NECESSARY. Open to US residents, 18+. ENDS 9/13/26. Max. 3,000 entries. For Official Rules, visit https://airbaton.net/l/liquiddeathsweepstakes.
Introducing the world’s first ever music-streaming urn from @liquiddeath x @spotify. Finally death is a lot less boring. With the Eternal Playlist Urn, now the dead can listen to their favorite jams for all of eternity. There are only 150 in existence. Get your own before they are gone forever. Link in bio.
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7mo ago
liquiddeath
Introducing the world’s first ever music-streaming urn from @liquiddeath x @spotify. Finally death is a lot less boring. With the Eternal Playlist Urn, now the dead can listen to their favorite jams for all of eternity. There are only 150 in existence. Get your own before they are gone forever. Link in bio.
We ran a Big Game commercial to help solve a Big Problem: exploding heads from extreme energy drinks. Liquid Death Sparkling Energy is the easy-drinking energy drink. With just 5 calories, unextreme caffeine (100mg), zero sugar, and a clean refreshing taste, it’s an energy drink for days when you want more than one energy drink. Share this with a friend who you think might be at risk for an exploded head. Then head over to Amazon, Walmart, Target, Kroger, Albertsons, 7-Eleven, or any fine retailer near you to pick up as many cans of Liquid Death Sparkling Energy as your cart can hold. Link in bio.
1.34M
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7mo ago
liquiddeath
We ran a Big Game commercial to help solve a Big Problem: exploding heads from extreme energy drinks. Liquid Death Sparkling Energy is the easy-drinking energy drink. With just 5 calories, unextreme caffeine (100mg), zero sugar, and a clean refreshing taste, it’s an energy drink for days when you want more than one energy drink. Share this with a friend who you think might be at risk for an exploded head. Then head over to Amazon, Walmart, Target, Kroger, Albertsons, 7-Eleven, or any fine retailer near you to pick up as many cans of Liquid Death Sparkling Energy as your cart can hold. Link in bio.
this flavor just hits different 🫢
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1mo ago
liquiddeath
this flavor just hits different 🫢
@deathwishcoffee and its lawyers have filed a lawsuit in an attempt to stop Liquid Death from ever launching our own brand of coffee. BUT we have no real plans to actually launch a coffee.🤷‍♂️ ⁣ Perhaps the executives at Death Wish Coffee are amped up on too much caffeine to be this paranoid about the future? Which is why the new CEO at Death Wish (Steve Gardiner) may want to consider trying our new better-for-you energy drink (coming in January) that has zero sugar, 5 calories, essential vitamins, and a sane level of caffeine (100mg).⁣ ⁣ And whether or not we ever go into coffee one day, we don’t believe any one company can legally own the word DEATH regardless of how it's used. And since Death Wish publicly filed their lawsuit against a Liquid Death product that doesn’t exist, feel free to let them know on their socials whether or not you support their case. And be sure to listen to some of the great bands like @converge on @deathwishinc (the iconic hardcore record label) that has been around for over 25 years, long before the coffee brand. ☠️🍆
1.21M
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11mo ago
liquiddeath
@deathwishcoffee and its lawyers have filed a lawsuit in an attempt to stop Liquid Death from ever launching our own brand of coffee. BUT we have no real plans to actually launch a coffee.🤷‍♂️ ⁣ Perhaps the executives at Death Wish Coffee are amped up on too much caffeine to be this paranoid about the future? Which is why the new CEO at Death Wish (Steve Gardiner) may want to consider trying our new better-for-you energy drink (coming in January) that has zero sugar, 5 calories, essential vitamins, and a sane level of caffeine (100mg).⁣ ⁣ And whether or not we ever go into coffee one day, we don’t believe any one company can legally own the word DEATH regardless of how it's used. And since Death Wish publicly filed their lawsuit against a Liquid Death product that doesn’t exist, feel free to let them know on their socials whether or not you support their case. And be sure to listen to some of the great bands like @converge on @deathwishinc (the iconic hardcore record label) that has been around for over 25 years, long before the coffee brand. ☠️🍆
There’s nothing extreme about new Liquid Death Sparkling Energy. 5 calories. Zero sugar. 100mg of caffeine. Essential vitamins. Co-Formulated by board-certified surgeon @darshanshahmd. Try Scary Strawberry, Tropical Terror, Orange Horror, and Murder Mystery today, available on @Amazon. Link in bio to get yours. Learn more at liquiddeath.com.
1.02M
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8mo ago
liquiddeath
There’s nothing extreme about new Liquid Death Sparkling Energy. 5 calories. Zero sugar. 100mg of caffeine. Essential vitamins. Co-Formulated by board-certified surgeon @darshanshahmd. Try Scary Strawberry, Tropical Terror, Orange Horror, and Murder Mystery today, available on @Amazon. Link in bio to get yours. Learn more at liquiddeath.com.
Introducing our most tactical drinkware yet. Whether you’re chainsawing through the Locust Horde in Gears of War: E-Day or just chainsawing your thirst to pieces, the new Liquid Death x Gears of War Pint Glass is the perfect item to keep in your inventory. Be one of the 0.0000003% of people on earth to get these collector’s edition glasses now before they are gone forever. Link in bio.
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1w ago
liquiddeath
Introducing our most tactical drinkware yet. Whether you’re chainsawing through the Locust Horde in Gears of War: E-Day or just chainsawing your thirst to pieces, the new Liquid Death x Gears of War Pint Glass is the perfect item to keep in your inventory. Be one of the 0.0000003% of people on earth to get these collector’s edition glasses now before they are gone forever. Link in bio.
Buy @liquiddeath Energy, get a free chainsaw! Now, for a limited time, when you buy any Liquid Death Energy, you’ll get a code for the exclusive in-game Chainsaw Flex pose in the new @gearsofwar: E-Day out October 6 on @xbox and Steam. Tap the link in bio to get your free chainsaw. Purchase required. Ends 11/30/26 or while supplies last. 18+, 50 U.S./D.C. only. Limit 1 Valid Submission per person. Codes unlock in-game content; game sold separately. Void where prohibited. For Official Rules, visit liquiddeath.com/pages/gearsofwar-digital-official-rules.
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liquiddeath
Buy @liquiddeath Energy, get a free chainsaw! Now, for a limited time, when you buy any Liquid Death Energy, you’ll get a code for the exclusive in-game Chainsaw Flex pose in the new @gearsofwar: E-Day out October 6 on @xbox and Steam. Tap the link in bio to get your free chainsaw. Purchase required. Ends 11/30/26 or while supplies last. 18+, 50 U.S./D.C. only. Limit 1 Valid Submission per person. Codes unlock in-game content; game sold separately. Void where prohibited. For Official Rules, visit liquiddeath.com/pages/gearsofwar-digital-official-rules.
Ask and you shall receive. Tallboys are back in 12-packs on Amazon in select flavors. More are coming next year. (And you can always find tallboy singles at conveniences, music venues, and bars.) Link in bio to get your tallboys delivered ASAP with Prime.
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liquiddeath
Ask and you shall receive. Tallboys are back in 12-packs on Amazon in select flavors. More are coming next year. (And you can always find tallboy singles at conveniences, music venues, and bars.) Link in bio to get your tallboys delivered ASAP with Prime.
Instantly go back to your degenerate childhood with new Pop-Tarts™ Carnage Iced Tea from @liquiddeath and @poptartsus. With lower sugar*, huge Frosted Strawberry Pop-Tarts™ flavor, and 43mg of caffeine per can, every time you chug one you’ll feel just like a kid again. (Just be careful because you can’t be tried as a juvie anymore.) Try this limited edition flavor on Amazon today before it (and your youth) slip away forever. Link in bio.
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5mo ago
liquiddeath
Instantly go back to your degenerate childhood with new Pop-Tarts™ Carnage Iced Tea from @liquiddeath and @poptartsus. With lower sugar*, huge Frosted Strawberry Pop-Tarts™ flavor, and 43mg of caffeine per can, every time you chug one you’ll feel just like a kid again. (Just be careful because you can’t be tried as a juvie anymore.) Try this limited edition flavor on Amazon today before it (and your youth) slip away forever. Link in bio.

Liquid Death (@liquiddeath) Instagram Stats & Analytics

Liquid Death (@liquiddeath) has 7.17M Instagram followers with a 2.77% engagement rate over the past 12 months. Across 75.0 posts, Liquid Death received 1.93M total likes and 63.7M impressions, averaging 25.8K likes per post. This page tracks Liquid Death's performance metrics, top content, and engagement trends — updated daily. To benchmark @liquiddeath against other accounts, use Socialpruf's Instagram competitor analysis tool.

Liquid Death (@liquiddeath) Instagram Analytics FAQ

How many Instagram followers does Liquid Death have?+
Liquid Death (@liquiddeath) has 7.17M Instagram followers as of October 2026.
What is Liquid Death's Instagram engagement rate?+
Liquid Death's Instagram engagement rate is 2.77% over the last 12 months, based on 75.0 posts.
How many likes does Liquid Death get on Instagram?+
Liquid Death received 1.93M total likes across 75.0 posts in the last 12 months, averaging 25.8K likes per post.
How many Instagram impressions does Liquid Death get?+
Liquid Death's Instagram content generated 63.7M total impressions over the last 12 months.
Can I compare Liquid Death with other Instagram accounts?+
Yes. Add @liquiddeath to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.