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followers
7.75M
impressions
86.0M
likes
2.78M
comments
39.9K
posts
69
engagement
3.13%
emv
$2.46M
Average per post
1.25M

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Size matters. Bigger is not always better for everyone. Into small ones? Find our 12oz cans of water and iced tea nationwide in grocery stores and Amazon. Link in bio. Into big ones? Find our single serve 19.2oz tallboys in convenience stores nationwide. Cases of 19.2oz cans coming back to Amazon and select retailers in 2026. #liquiddeath #murderyourthirst #deathtoplastic
26.0M
819K
11.6K
11mo ago
liquiddeath
Size matters. Bigger is not always better for everyone. Into small ones? Find our 12oz cans of water and iced tea nationwide in grocery stores and Amazon. Link in bio. Into big ones? Find our single serve 19.2oz tallboys in convenience stores nationwide. Cases of 19.2oz cans coming back to Amazon and select retailers in 2026. #liquiddeath #murderyourthirst #deathtoplastic
We figured out the only way to make @YahooFantasy Football better: guillotines. Introducing new Yahoo Fantasy Guillotine Leagues, presented by @liquiddeath. Each week, the lowest scoring team loses their head (and all of their players) until one team is left standing. Sign up to start building your league and chopping off heads through link in bio. #liquiddeath #murderyourthirst #guillotineleagues #fantasyfootball
8.29M
109K
1.46K
12mo ago
liquiddeath
We figured out the only way to make @YahooFantasy Football better: guillotines. Introducing new Yahoo Fantasy Guillotine Leagues, presented by @liquiddeath. Each week, the lowest scoring team loses their head (and all of their players) until one team is left standing. Sign up to start building your league and chopping off heads through link in bio. #liquiddeath #murderyourthirst #guillotineleagues #fantasyfootball
The @elfcosmetics x @liquiddeath sequel is here. ☠️ Soothe the torment of dry lips with new Lip Embalms. 🖤 This limited-edition collection comes in 6 of your favorite Liquid Death flavors, specifically formulated to help lips look healthy with a killer shine! ✨ Need all 6 to resurrect your pout? The Lip Crypt Vault includes all flavors in a keepsake mausoleum of moisture. ⚰️ Plus, bury your favorite Lip Embalm with the Lip Crypt Keeper portable charm. 🪦 Bring death to chapped lips for good on Wednesday, January 14 at 9 AM PT / 12 PM ET. 👋👄Set your alarms and head to our #linkinbio to sign up to be notified when it launches. ⏰ #liquiddeath #elfcosmetics #deathtochappedlips #lipembalm
7.64M
675K
4.86K
6mo ago
liquiddeath
The @elfcosmetics x @liquiddeath sequel is here. ☠️ Soothe the torment of dry lips with new Lip Embalms. 🖤 This limited-edition collection comes in 6 of your favorite Liquid Death flavors, specifically formulated to help lips look healthy with a killer shine! ✨ Need all 6 to resurrect your pout? The Lip Crypt Vault includes all flavors in a keepsake mausoleum of moisture. ⚰️ Plus, bury your favorite Lip Embalm with the Lip Crypt Keeper portable charm. 🪦 Bring death to chapped lips for good on Wednesday, January 14 at 9 AM PT / 12 PM ET. 👋👄Set your alarms and head to our #linkinbio to sign up to be notified when it launches. ⏰ #liquiddeath #elfcosmetics #deathtochappedlips #lipembalm
Nina Dobrev and Glothar spotted together by @deuxmoi this afternoon in LA 👀 with new @elfcosmetics x @liquiddeath Lip Embalm at the ready. 👄
5.07M
203K
476
6mo ago
liquiddeath
Nina Dobrev and Glothar spotted together by @deuxmoi this afternoon in LA 👀 with new @elfcosmetics x @liquiddeath Lip Embalm at the ready. 👄
Liquid Death has hired Vice President Ashley Barrett as their latest influencer. After two failed attempts to partner with @voughtintl and The Deep, @liquiddeath is moving on from endorsements by supes. Instead, we are proud to announce that we are working with a far more influential influencer: VP Ashley Barrett. We’ve paid Ms. Barrett a lot of money so please watch this important and authentic message from her about how she used our new easy-drinking Sparkling Energy to get to where she is. Each can has an unextreme caffeine level, zero sugar, zero corn syrup, and a clean refreshing taste. It’s guaranteed to NOT explode your head. Go buy your own so you can be as successful as Ashley. And don’t forget to watch the series finale of @theboystv, Wednesday May 20th, only on @primevideo.
4.61M
180K
1.23K
2mo ago
liquiddeath
Liquid Death has hired Vice President Ashley Barrett as their latest influencer. After two failed attempts to partner with @voughtintl and The Deep, @liquiddeath is moving on from endorsements by supes. Instead, we are proud to announce that we are working with a far more influential influencer: VP Ashley Barrett. We’ve paid Ms. Barrett a lot of money so please watch this important and authentic message from her about how she used our new easy-drinking Sparkling Energy to get to where she is. Each can has an unextreme caffeine level, zero sugar, zero corn syrup, and a clean refreshing taste. It’s guaranteed to NOT explode your head. Go buy your own so you can be as successful as Ashley. And don’t forget to watch the series finale of @theboystv, Wednesday May 20th, only on @primevideo.
@liquiddeath x @taylormorrisonhomes are giving away a killer house with the ultimate luxury: Liquid Death pouring out of every faucet. We don’t mean still water. We mean Soda-Flavored Sparkling Water with huge flavor and less sugar. How do you win? Easy. Every can of Liquid Death you buy is an entry. The more you buy, the more chances you have to win a new house from Taylor Morrison, America’s Most Trusted® Home Builder. Just text us your receipts. Visit the contest page to learn more. Link in bio. __ No purchase necessary. Open to US residents, excluding New York, 18+. Ends June 30th. Visit link in bio or liquiddeath.com/killerhouse for Official Rules and to enter. Void where prohibited.
4.24M
36.6K
2.29K
4mo ago
liquiddeath
@liquiddeath x @taylormorrisonhomes are giving away a killer house with the ultimate luxury: Liquid Death pouring out of every faucet. We don’t mean still water. We mean Soda-Flavored Sparkling Water with huge flavor and less sugar. How do you win? Easy. Every can of Liquid Death you buy is an entry. The more you buy, the more chances you have to win a new house from Taylor Morrison, America’s Most Trusted® Home Builder. Just text us your receipts. Visit the contest page to learn more. Link in bio. __ No purchase necessary. Open to US residents, excluding New York, 18+. Ends June 30th. Visit link in bio or liquiddeath.com/killerhouse for Official Rules and to enter. Void where prohibited.
NEW and limited-edition @elfcosmetics x @liquiddeath Lip Embalms are dry lips’ nightmare. 👄 Available now at elfcosmetics.com/lipembalm. ☠️ Lip Embalm: Resurrect your pout with killer shine and moisture, inspired by your fave Liquid Death flavors in keepsake cans ($8) ⚰️ Lip Crypt Vault: Get all 6 Lip Embalms in a keepsake crypt ($40) 🪦 Lip Crypt Keeper: Bury your favorite Lip Embalm in this portable crypt bag charm ($18) Available in 6 thirst-murdering Liquid Death flavors: 🍋‍🟩 Severed Lime 🥤 Killer Cola 🤎 Sweet Reaper 💧 Mountain Water 🍑 Rest In Peach ☠️ Doctor Death Cop this hot drop now on elfcosmetics.com/lipembalm. ✨ #liquiddeath #elfcosmetics #deathtochappedlips #lipembalm
3.34M
133K
1.34K
6mo ago
liquiddeath
NEW and limited-edition @elfcosmetics x @liquiddeath Lip Embalms are dry lips’ nightmare. 👄 Available now at elfcosmetics.com/lipembalm. ☠️ Lip Embalm: Resurrect your pout with killer shine and moisture, inspired by your fave Liquid Death flavors in keepsake cans ($8) ⚰️ Lip Crypt Vault: Get all 6 Lip Embalms in a keepsake crypt ($40) 🪦 Lip Crypt Keeper: Bury your favorite Lip Embalm in this portable crypt bag charm ($18) Available in 6 thirst-murdering Liquid Death flavors: 🍋‍🟩 Severed Lime 🥤 Killer Cola 🤎 Sweet Reaper 💧 Mountain Water 🍑 Rest In Peach ☠️ Doctor Death Cop this hot drop now on elfcosmetics.com/lipembalm. ✨ #liquiddeath #elfcosmetics #deathtochappedlips #lipembalm
Liquid Death is the official energy drink sponsor of the world’s most extreme sport: parenting. Parents need just as much energy as sky divers and cage fighters. That’s why they love our new easy-drinking energy drink with unextreme caffeine, zero sugar, and essential vitamins. It’s the one energy drink for when you could use more than one energy drink. Grab yours at @target, @walmart, @krogerco, @albertsons, @7eleven, @quiktrip, @kwiktrip, @sheetz, and other fine retailers near you. Are you a parent? Well then we might want to sign you to an endorsement deal, just like any other extreme sports athlete. Tap the link in bio to learn how to apply.
3.17M
33.5K
3.05K
2mo ago
liquiddeath
Liquid Death is the official energy drink sponsor of the world’s most extreme sport: parenting. Parents need just as much energy as sky divers and cage fighters. That’s why they love our new easy-drinking energy drink with unextreme caffeine, zero sugar, and essential vitamins. It’s the one energy drink for when you could use more than one energy drink. Grab yours at @target, @walmart, @krogerco, @albertsons, @7eleven, @quiktrip, @kwiktrip, @sheetz, and other fine retailers near you. Are you a parent? Well then we might want to sign you to an endorsement deal, just like any other extreme sports athlete. Tap the link in bio to learn how to apply.
@LiquidDeath is proud to be the official beverage of The Running Man, America’s favorite game show that everyone is DYING to play! Each week contestants run for their lives with the entire country hunting them down. If they survive, they win $1 billion. If they lose, they die. So go see @runningmanmovie, directed by @edgarwright, only in theatres November 14. You might even see your favorite beverage in it.
3.08M
8.58K
142
9mo ago
liquiddeath
@LiquidDeath is proud to be the official beverage of The Running Man, America’s favorite game show that everyone is DYING to play! Each week contestants run for their lives with the entire country hunting them down. If they survive, they win $1 billion. If they lose, they die. So go see @runningmanmovie, directed by @edgarwright, only in theatres November 14. You might even see your favorite beverage in it.
Hey sugar junkies! The Toxic Avenger is our new spokesperson. In the entire history of spokespeople, there has never been anyone more unhealthy than the guy who fell into a vat of toxic waste. So, who better to teach you about the dangers of sugary drinks than Toxie himself? Listen to Toxie. Don't drink soda, drink Liquid Death soda-flavored sparkling water. Low-calorie, HUGE flavor. And catch The Toxic Avenger UNCUT only in theaters 8/29. Links in bio. #liquiddeath #murderyourthirst #deathtotplastic #toxicavenger
2.66M
54.7K
1.17K
11mo ago
liquiddeath
Hey sugar junkies! The Toxic Avenger is our new spokesperson. In the entire history of spokespeople, there has never been anyone more unhealthy than the guy who fell into a vat of toxic waste. So, who better to teach you about the dangers of sugary drinks than Toxie himself? Listen to Toxie. Don't drink soda, drink Liquid Death soda-flavored sparkling water. Low-calorie, HUGE flavor. And catch The Toxic Avenger UNCUT only in theaters 8/29. Links in bio. #liquiddeath #murderyourthirst #deathtotplastic #toxicavenger
Introducing the world’s first ever music-streaming urn from @liquiddeath x @spotify. Finally death is a lot less boring. With the Eternal Playlist Urn, now the dead can listen to their favorite jams for all of eternity. There are only 150 in existence. Get your own before they are gone forever. Link in bio.
1.59M
82.2K
1.05K
5mo ago
liquiddeath
Introducing the world’s first ever music-streaming urn from @liquiddeath x @spotify. Finally death is a lot less boring. With the Eternal Playlist Urn, now the dead can listen to their favorite jams for all of eternity. There are only 150 in existence. Get your own before they are gone forever. Link in bio.
We ran a Big Game commercial to help solve a Big Problem: exploding heads from extreme energy drinks. Liquid Death Sparkling Energy is the easy-drinking energy drink. With just 5 calories, unextreme caffeine (100mg), zero sugar, and a clean refreshing taste, it’s an energy drink for days when you want more than one energy drink. Share this with a friend who you think might be at risk for an exploded head. Then head over to Amazon, Walmart, Target, Kroger, Albertsons, 7-Eleven, or any fine retailer near you to pick up as many cans of Liquid Death Sparkling Energy as your cart can hold. Link in bio.
1.33M
9.08K
306
5mo ago
liquiddeath
We ran a Big Game commercial to help solve a Big Problem: exploding heads from extreme energy drinks. Liquid Death Sparkling Energy is the easy-drinking energy drink. With just 5 calories, unextreme caffeine (100mg), zero sugar, and a clean refreshing taste, it’s an energy drink for days when you want more than one energy drink. Share this with a friend who you think might be at risk for an exploded head. Then head over to Amazon, Walmart, Target, Kroger, Albertsons, 7-Eleven, or any fine retailer near you to pick up as many cans of Liquid Death Sparkling Energy as your cart can hold. Link in bio.
@deathwishcoffee and its lawyers have filed a lawsuit in an attempt to stop Liquid Death from ever launching our own brand of coffee. BUT we have no real plans to actually launch a coffee.🤷‍♂️ ⁣ Perhaps the executives at Death Wish Coffee are amped up on too much caffeine to be this paranoid about the future? Which is why the new CEO at Death Wish (Steve Gardiner) may want to consider trying our new better-for-you energy drink (coming in January) that has zero sugar, 5 calories, essential vitamins, and a sane level of caffeine (100mg).⁣ ⁣ And whether or not we ever go into coffee one day, we don’t believe any one company can legally own the word DEATH regardless of how it's used. And since Death Wish publicly filed their lawsuit against a Liquid Death product that doesn’t exist, feel free to let them know on their socials whether or not you support their case. And be sure to listen to some of the great bands like @converge on @deathwishinc (the iconic hardcore record label) that has been around for over 25 years, long before the coffee brand. ☠️🍆
1.21M
48.2K
2.71K
9mo ago
liquiddeath
@deathwishcoffee and its lawyers have filed a lawsuit in an attempt to stop Liquid Death from ever launching our own brand of coffee. BUT we have no real plans to actually launch a coffee.🤷‍♂️ ⁣ Perhaps the executives at Death Wish Coffee are amped up on too much caffeine to be this paranoid about the future? Which is why the new CEO at Death Wish (Steve Gardiner) may want to consider trying our new better-for-you energy drink (coming in January) that has zero sugar, 5 calories, essential vitamins, and a sane level of caffeine (100mg).⁣ ⁣ And whether or not we ever go into coffee one day, we don’t believe any one company can legally own the word DEATH regardless of how it's used. And since Death Wish publicly filed their lawsuit against a Liquid Death product that doesn’t exist, feel free to let them know on their socials whether or not you support their case. And be sure to listen to some of the great bands like @converge on @deathwishinc (the iconic hardcore record label) that has been around for over 25 years, long before the coffee brand. ☠️🍆
There’s nothing extreme about new Liquid Death Sparkling Energy. 5 calories. Zero sugar. 100mg of caffeine. Essential vitamins. Co-Formulated by board-certified surgeon @darshanshahmd. Try Scary Strawberry, Tropical Terror, Orange Horror, and Murder Mystery today, available on @Amazon. Link in bio to get yours. Learn more at liquiddeath.com.
1.02M
16.9K
169
6mo ago
liquiddeath
There’s nothing extreme about new Liquid Death Sparkling Energy. 5 calories. Zero sugar. 100mg of caffeine. Essential vitamins. Co-Formulated by board-certified surgeon @darshanshahmd. Try Scary Strawberry, Tropical Terror, Orange Horror, and Murder Mystery today, available on @Amazon. Link in bio to get yours. Learn more at liquiddeath.com.
Be just like your idols David St. Hubbins, Nigel Tufnel, and Derek Smalls. All you have to do is give us your money and drink our beverages. Rock stardom is easy. But wait there’s more! Now Liquid Death goes to 11, too. Get the ultra limited edition @LiquidDeath x @SpinalTap 11-Pack, hand-signed by the band themselves. There are only 11 in existence. Link in bio. #liquiddeath #murderyourthirst #deathtoplastic #spinaltap
989K
22.9K
514
10mo ago
liquiddeath
Be just like your idols David St. Hubbins, Nigel Tufnel, and Derek Smalls. All you have to do is give us your money and drink our beverages. Rock stardom is easy. But wait there’s more! Now Liquid Death goes to 11, too. Get the ultra limited edition @LiquidDeath x @SpinalTap 11-Pack, hand-signed by the band themselves. There are only 11 in existence. Link in bio. #liquiddeath #murderyourthirst #deathtoplastic #spinaltap
Liquid Death Energy can’t actually make you fly, but it can get you chicken wings. For the next 60 days, every can of Liquid Death Energy you buy is an entry to win chicken wings.* And we’re picking winners every single day. Just buy cans of our new easy-drinking energy drink and upload your receipt. Bringing death to drowsy with Liquid Death Energy might actually get you some wings… delicious chicken wings. Enter through link in bio or text WINGS to 26620. *NO PURCHASE NECESSARY. Open to US residents, 18+. ENDS 9/13/26. Max. 3,000 entries. For Official Rules, visit https://airbaton.net/l/liquiddeathsweepstakes.
931K
1.87K
84
2w ago
liquiddeath
Liquid Death Energy can’t actually make you fly, but it can get you chicken wings. For the next 60 days, every can of Liquid Death Energy you buy is an entry to win chicken wings.* And we’re picking winners every single day. Just buy cans of our new easy-drinking energy drink and upload your receipt. Bringing death to drowsy with Liquid Death Energy might actually get you some wings… delicious chicken wings. Enter through link in bio or text WINGS to 26620. *NO PURCHASE NECESSARY. Open to US residents, 18+. ENDS 9/13/26. Max. 3,000 entries. For Official Rules, visit https://airbaton.net/l/liquiddeathsweepstakes.
Ask and you shall receive. Tallboys are back in 12-packs on Amazon in select flavors. More are coming next year. (And you can always find tallboy singles at conveniences, music venues, and bars.) Link in bio to get your tallboys delivered ASAP with Prime.
812K
5.72K
299
7mo ago
liquiddeath
Ask and you shall receive. Tallboys are back in 12-packs on Amazon in select flavors. More are coming next year. (And you can always find tallboy singles at conveniences, music venues, and bars.) Link in bio to get your tallboys delivered ASAP with Prime.
Instantly go back to your degenerate childhood with new Pop-Tarts™ Carnage Iced Tea from @liquiddeath and @poptartsus. With lower sugar*, huge Frosted Strawberry Pop-Tarts™ flavor, and 43mg of caffeine per can, every time you chug one you’ll feel just like a kid again. (Just be careful because you can’t be tried as a juvie anymore.) Try this limited edition flavor on Amazon today before it (and your youth) slip away forever. Link in bio.
743K
9.12K
439
3mo ago
liquiddeath
Instantly go back to your degenerate childhood with new Pop-Tarts™ Carnage Iced Tea from @liquiddeath and @poptartsus. With lower sugar*, huge Frosted Strawberry Pop-Tarts™ flavor, and 43mg of caffeine per can, every time you chug one you’ll feel just like a kid again. (Just be careful because you can’t be tried as a juvie anymore.) Try this limited edition flavor on Amazon today before it (and your youth) slip away forever. Link in bio.
Two of the stars of Moses the Black together, @wizkhalifa x @liquiddeath. In theaters 1.30.
737K
29.5K
153
6mo ago
liquiddeath
Two of the stars of Moses the Black together, @wizkhalifa x @liquiddeath. In theaters 1.30.
Bob for your life. Psycho Cider is back for a limited time. This deranged apple cider flavored sparkling water is stalking autumnal woodlands, select retailers, and Amazon right now with its low calories and huge flavor. Run for your lives and get some while you can. Link in bio. // video by @theslowmoguys #liquiddeath #murderyourthirst #deathtoplastic
697K
64.1K
240
10mo ago
liquiddeath
Bob for your life. Psycho Cider is back for a limited time. This deranged apple cider flavored sparkling water is stalking autumnal woodlands, select retailers, and Amazon right now with its low calories and huge flavor. Run for your lives and get some while you can. Link in bio. // video by @theslowmoguys #liquiddeath #murderyourthirst #deathtoplastic

Liquid Death (@liquiddeath) Instagram Stats & Analytics

Liquid Death (@liquiddeath) has 7.75M Instagram followers with a 3.13% engagement rate over the past 12 months. Across 69.0 posts, Liquid Death received 2.78M total likes and 72.0M impressions, averaging 40.3K likes per post. This page tracks Liquid Death's performance metrics, top content, and engagement trends — updated daily.

Liquid Death (@liquiddeath) Instagram Analytics FAQ

How many Instagram followers does Liquid Death have?+
Liquid Death (@liquiddeath) has 7.75M Instagram followers as of August 2026.
What is Liquid Death's Instagram engagement rate?+
Liquid Death's Instagram engagement rate is 3.13% over the last 12 months, based on 69.0 posts.
How many likes does Liquid Death get on Instagram?+
Liquid Death received 2.78M total likes across 69.0 posts in the last 12 months, averaging 40.3K likes per post.
How many Instagram impressions does Liquid Death get?+
Liquid Death's Instagram content generated 72.0M total impressions over the last 12 months.