instagram analytics
Last Year02/21/25 - 02/21/26
Comparable Performance:
followers
7.28M
impressions
117M
likes
3.46M
comments
48.3K
posts
324
engagement
2.78%
emv
$3.26M
Avg. per post
1.6M

Key Metrics

Distributions

Top Content

Size matters. Bigger is not always better for everyone. Into small ones? Find our 12oz cans of water and iced tea nationwide in grocery stores and Amazon. Link in bio. Into big ones? Find our single serve 19.2oz tallboys in convenience stores nationwide. Cases of 19.2oz cans coming back to Amazon and select retailers in 2026. #liquiddeath #murderyourthirst #deathtoplastic
25.6M
817K
11.5K
5mo ago
liquiddeath
Size matters. Bigger is not always better for everyone. Into small ones? Find our 12oz cans of water and iced tea nationwide in grocery stores and Amazon. Link in bio. Into big ones? Find our single serve 19.2oz tallboys in convenience stores nationwide. Cases of 19.2oz cans coming back to Amazon and select retailers in 2026. #liquiddeath #murderyourthirst #deathtoplastic
Drink for two with Kegs For Pregs from @kykelce x @liquiddeath! Pregnant women need to drink a lot of water. That’s why we partnered to give birth to our first-ever Liquid Death Mini Kegs. These 5-liter kegs are ultra limited edition and filled with our chuggable still Mountain Water sourced from some of the finest mountain ranges in North America. Available only at liquiddeath.com. Link in bio to get yours before they’re gone. Even if you can’t get your hands on a keg before they sell out, our 12oz and 19.2oz cans work equally as well. And you can buy them on Amazon or pretty much any store that sells water. #liquiddeath #murderyourthirst #deathtoplastic #pregnant #momhumor #irishpub
11M
383K
3.39K
11mo ago
liquiddeath
Drink for two with Kegs For Pregs from @kykelce x @liquiddeath! Pregnant women need to drink a lot of water. That’s why we partnered to give birth to our first-ever Liquid Death Mini Kegs. These 5-liter kegs are ultra limited edition and filled with our chuggable still Mountain Water sourced from some of the finest mountain ranges in North America. Available only at liquiddeath.com. Link in bio to get yours before they’re gone. Even if you can’t get your hands on a keg before they sell out, our 12oz and 19.2oz cans work equally as well. And you can buy them on Amazon or pretty much any store that sells water. #liquiddeath #murderyourthirst #deathtoplastic #pregnant #momhumor #irishpub
Introducing the @liquiddeath Claw of Death. At 366 feet high and 516 feet wide, it’s the world’s largest claw machine. Exclusively found on @spherevegas. #liquiddeath #murderyourthirst #deathtoplastic
9.68M
10.5K
190
7mo ago
liquiddeath
Introducing the @liquiddeath Claw of Death. At 366 feet high and 516 feet wide, it’s the world’s largest claw machine. Exclusively found on @spherevegas. #liquiddeath #murderyourthirst #deathtoplastic
We figured out the only way to make @YahooFantasy Football better: guillotines. Introducing new Yahoo Fantasy Guillotine Leagues, presented by @liquiddeath. Each week, the lowest scoring team loses their head (and all of their players) until one team is left standing. Sign up to start building your league and chopping off heads through link in bio. #liquiddeath #murderyourthirst #guillotineleagues #fantasyfootball
8.28M
110K
1.47K
6mo ago
liquiddeath
We figured out the only way to make @YahooFantasy Football better: guillotines. Introducing new Yahoo Fantasy Guillotine Leagues, presented by @liquiddeath. Each week, the lowest scoring team loses their head (and all of their players) until one team is left standing. Sign up to start building your league and chopping off heads through link in bio. #liquiddeath #murderyourthirst #guillotineleagues #fantasyfootball
The @elfcosmetics x @liquiddeath sequel is here. ☠️ Soothe the torment of dry lips with new Lip Embalms. 🖤 This limited-edition collection comes in 6 of your favorite Liquid Death flavors, specifically formulated to help lips look healthy with a killer shine! ✨ Need all 6 to resurrect your pout? The Lip Crypt Vault includes all flavors in a keepsake mausoleum of moisture. ⚰️ Plus, bury your favorite Lip Embalm with the Lip Crypt Keeper portable charm. 🪦 Bring death to chapped lips for good on Wednesday, January 14 at 9 AM PT / 12 PM ET. 👋👄Set your alarms and head to our #linkinbio to sign up to be notified when it launches. ⏰ #liquiddeath #elfcosmetics #deathtochappedlips #lipembalm
7.09M
604K
4.47K
1mo ago
liquiddeath
The @elfcosmetics x @liquiddeath sequel is here. ☠️ Soothe the torment of dry lips with new Lip Embalms. 🖤 This limited-edition collection comes in 6 of your favorite Liquid Death flavors, specifically formulated to help lips look healthy with a killer shine! ✨ Need all 6 to resurrect your pout? The Lip Crypt Vault includes all flavors in a keepsake mausoleum of moisture. ⚰️ Plus, bury your favorite Lip Embalm with the Lip Crypt Keeper portable charm. 🪦 Bring death to chapped lips for good on Wednesday, January 14 at 9 AM PT / 12 PM ET. 👋👄Set your alarms and head to our #linkinbio to sign up to be notified when it launches. ⏰ #liquiddeath #elfcosmetics #deathtochappedlips #lipembalm
Real chainsaws will slice real sandwiches at a real @Sheetz store for one day only. And chainsaw slicing is free when you buy any can of @LiquidDeath with your Made-To-Order sandwich. Yes, this is 100% real. If you’re near Pittsburgh, visit the Sheetz location at 1664 PA-228, Seven Fields, PA, this Friday between 2pm and 5pm to get your sub, sandwich, or burger sliced by a real chainsaw. Link in bio for more info. #liquiddeath #murderyourthirst #deathtoplastic
5.43M
32.6K
867
7mo ago
liquiddeath
Real chainsaws will slice real sandwiches at a real @Sheetz store for one day only. And chainsaw slicing is free when you buy any can of @LiquidDeath with your Made-To-Order sandwich. Yes, this is 100% real. If you’re near Pittsburgh, visit the Sheetz location at 1664 PA-228, Seven Fields, PA, this Friday between 2pm and 5pm to get your sub, sandwich, or burger sliced by a real chainsaw. Link in bio for more info. #liquiddeath #murderyourthirst #deathtoplastic
Nina Dobrev and Glothar spotted together by @deuxmoi this afternoon in LA 👀 with new @elfcosmetics x @liquiddeath Lip Embalm at the ready. 👄
5.09M
204K
478
1mo ago
liquiddeath
Nina Dobrev and Glothar spotted together by @deuxmoi this afternoon in LA 👀 with new @elfcosmetics x @liquiddeath Lip Embalm at the ready. 👄
Toilet Blind Taste Test: LD Soda-Flavored Sparkling Water vs Prebiotic Soda ☠️💩 Drinking fiber is great if you need to go #2. But if you’re just looking for a fiber-free, low-calorie soda with no artificial sweeteners, our soda-flavored sparkling water is something you can drink all day (and before Tinder dates) without worrying about sh*tting your pants. #liquiddeath #murderyourthirst #deathtoplastic #MorePopLessPoop #prebioticsoda
4.22M
115K
630
8mo ago
liquiddeath
Toilet Blind Taste Test: LD Soda-Flavored Sparkling Water vs Prebiotic Soda ☠️💩 Drinking fiber is great if you need to go #2. But if you’re just looking for a fiber-free, low-calorie soda with no artificial sweeteners, our soda-flavored sparkling water is something you can drink all day (and before Tinder dates) without worrying about sh*tting your pants. #liquiddeath #murderyourthirst #deathtoplastic #MorePopLessPoop #prebioticsoda
@ozzyosbourne is 1 of 1. But @liquiddeath is selling his actual DNA so you can recycle him forever. Yes, Liquid Death really got the Prince of Darkness to drink from 10 cans of their low-calorie Iced Tea. And yes, he actually crushed each can himself. In the process, he left behind trace DNA from his saliva that you can now own. He even hand-signed each packaging label. Now, when technology and federal law permits, you’ll be able to replicate Ozzy Osbourne and enjoy him for hundreds of years into the future. But you better hurry, there are only 10 Infinitely Recyclable Ozzy cans available to buy. Link in bio. *Store can at -80 degrees to maximize preservation of DNA integrity. #liquiddeath #murderyourthirst #deathtoplastic
3.84M
127K
1.33K
8mo ago
liquiddeath
@ozzyosbourne is 1 of 1. But @liquiddeath is selling his actual DNA so you can recycle him forever. Yes, Liquid Death really got the Prince of Darkness to drink from 10 cans of their low-calorie Iced Tea. And yes, he actually crushed each can himself. In the process, he left behind trace DNA from his saliva that you can now own. He even hand-signed each packaging label. Now, when technology and federal law permits, you’ll be able to replicate Ozzy Osbourne and enjoy him for hundreds of years into the future. But you better hurry, there are only 10 Infinitely Recyclable Ozzy cans available to buy. Link in bio. *Store can at -80 degrees to maximize preservation of DNA integrity. #liquiddeath #murderyourthirst #deathtoplastic
NEW and limited-edition @elfcosmetics x @liquiddeath Lip Embalms are dry lips’ nightmare. 👄 Available now at elfcosmetics.com/lipembalm. ☠️ Lip Embalm: Resurrect your pout with killer shine and moisture, inspired by your fave Liquid Death flavors in keepsake cans ($8) ⚰️ Lip Crypt Vault: Get all 6 Lip Embalms in a keepsake crypt ($40) 🪦 Lip Crypt Keeper: Bury your favorite Lip Embalm in this portable crypt bag charm ($18) Available in 6 thirst-murdering Liquid Death flavors: 🍋‍🟩 Severed Lime 🥤 Killer Cola 🤎 Sweet Reaper 💧 Mountain Water 🍑 Rest In Peach ☠️ Doctor Death Cop this hot drop now on elfcosmetics.com/lipembalm. ✨ #liquiddeath #elfcosmetics #deathtochappedlips #lipembalm
3.34M
134K
1.34K
1mo ago
liquiddeath
NEW and limited-edition @elfcosmetics x @liquiddeath Lip Embalms are dry lips’ nightmare. 👄 Available now at elfcosmetics.com/lipembalm. ☠️ Lip Embalm: Resurrect your pout with killer shine and moisture, inspired by your fave Liquid Death flavors in keepsake cans ($8) ⚰️ Lip Crypt Vault: Get all 6 Lip Embalms in a keepsake crypt ($40) 🪦 Lip Crypt Keeper: Bury your favorite Lip Embalm in this portable crypt bag charm ($18) Available in 6 thirst-murdering Liquid Death flavors: 🍋‍🟩 Severed Lime 🥤 Killer Cola 🤎 Sweet Reaper 💧 Mountain Water 🍑 Rest In Peach ☠️ Doctor Death Cop this hot drop now on elfcosmetics.com/lipembalm. ✨ #liquiddeath #elfcosmetics #deathtochappedlips #lipembalm
@LiquidDeath is proud to be the official beverage of The Running Man, America’s favorite game show that everyone is DYING to play! Each week contestants run for their lives with the entire country hunting them down. If they survive, they win $1 billion. If they lose, they die. So go see @runningmanmovie, directed by @edgarwright, only in theatres November 14. You might even see your favorite beverage in it.
3.07M
8.52K
143
3mo ago
liquiddeath
@LiquidDeath is proud to be the official beverage of The Running Man, America’s favorite game show that everyone is DYING to play! Each week contestants run for their lives with the entire country hunting them down. If they survive, they win $1 billion. If they lose, they die. So go see @runningmanmovie, directed by @edgarwright, only in theatres November 14. You might even see your favorite beverage in it.
Get Cereal Criminal from @liquiddeath x @pebblescereal right now on Amazon or in select stores near you. No. You’re not dreaming. We made a low-calorie sparkling water that tastes exactly like a bowl of Fruity Pebbles™ and milk. Once this limited edition flavor is sold out, it’s gone forever. Get it now on Amazon through link in bio. #liquiddeath #murderyourthirst #deathtoplastic #fruitypebbles
3.03M
56.9K
2.04K
7mo ago
liquiddeath
Get Cereal Criminal from @liquiddeath x @pebblescereal right now on Amazon or in select stores near you. No. You’re not dreaming. We made a low-calorie sparkling water that tastes exactly like a bowl of Fruity Pebbles™ and milk. Once this limited edition flavor is sold out, it’s gone forever. Get it now on Amazon through link in bio. #liquiddeath #murderyourthirst #deathtoplastic #fruitypebbles
Hey sugar junkies! The Toxic Avenger is our new spokesperson. In the entire history of spokespeople, there has never been anyone more unhealthy than the guy who fell into a vat of toxic waste. So, who better to teach you about the dangers of sugary drinks than Toxie himself? Listen to Toxie. Don't drink soda, drink Liquid Death soda-flavored sparkling water. Low-calorie, HUGE flavor. And catch The Toxic Avenger UNCUT only in theaters 8/29. Links in bio. #liquiddeath #murderyourthirst #deathtotplastic #toxicavenger
2.66M
54.9K
1.18K
6mo ago
liquiddeath
Hey sugar junkies! The Toxic Avenger is our new spokesperson. In the entire history of spokespeople, there has never been anyone more unhealthy than the guy who fell into a vat of toxic waste. So, who better to teach you about the dangers of sugary drinks than Toxie himself? Listen to Toxie. Don't drink soda, drink Liquid Death soda-flavored sparkling water. Low-calorie, HUGE flavor. And catch The Toxic Avenger UNCUT only in theaters 8/29. Links in bio. #liquiddeath #murderyourthirst #deathtotplastic #toxicavenger
🎶 SOUND ON 🎶 Introducing Liquid Nighttime Multimineral supplement from @maryruthorganics, now made with a little bit of @liquiddeath. Did you know that 9 out of 10 fake doctors recommend k☠️lling clowns in dreams to relieve stress? And it’s totally legal since no real clowns are harmed. Now MaryRuth’s has added a little bit of Liquid Death Mountain Water to Liquid Nighttime Coconut Dream to turn it into Coconut Scream. It’s a nighttime supplement that promotes a sense of calm, supports sleep, and includes nutrients like magnesium, calcium, vitamin D3, and more. Try it for yourself for a limited time at Walmart, Amazon, or maryruthorganics.com. Link in bio. #liquiddeath #liquidvitamins #murderyourthirst #maryruthorganics #maryruths
2.11M
22K
1.02K
10mo ago
liquiddeath
🎶 SOUND ON 🎶 Introducing Liquid Nighttime Multimineral supplement from @maryruthorganics, now made with a little bit of @liquiddeath. Did you know that 9 out of 10 fake doctors recommend k☠️lling clowns in dreams to relieve stress? And it’s totally legal since no real clowns are harmed. Now MaryRuth’s has added a little bit of Liquid Death Mountain Water to Liquid Nighttime Coconut Dream to turn it into Coconut Scream. It’s a nighttime supplement that promotes a sense of calm, supports sleep, and includes nutrients like magnesium, calcium, vitamin D3, and more. Try it for yourself for a limited time at Walmart, Amazon, or maryruthorganics.com. Link in bio. #liquiddeath #liquidvitamins #murderyourthirst #maryruthorganics #maryruths
We ran a Big Game commercial to help solve a Big Problem: exploding heads from extreme energy drinks. Liquid Death Sparkling Energy is the easy-drinking energy drink. With just 5 calories, unextreme caffeine (100mg), zero sugar, and a clean refreshing taste, it’s an energy drink for days when you want more than one energy drink. Share this with a friend who you think might be at risk for an exploded head. Then head over to Amazon, Walmart, Target, Kroger, Albertsons, 7-Eleven, or any fine retailer near you to pick up as many cans of Liquid Death Sparkling Energy as your cart can hold. Link in bio.
1.28M
8.05K
235
1w ago
liquiddeath
We ran a Big Game commercial to help solve a Big Problem: exploding heads from extreme energy drinks. Liquid Death Sparkling Energy is the easy-drinking energy drink. With just 5 calories, unextreme caffeine (100mg), zero sugar, and a clean refreshing taste, it’s an energy drink for days when you want more than one energy drink. Share this with a friend who you think might be at risk for an exploded head. Then head over to Amazon, Walmart, Target, Kroger, Albertsons, 7-Eleven, or any fine retailer near you to pick up as many cans of Liquid Death Sparkling Energy as your cart can hold. Link in bio.
@deathwishcoffee and its lawyers have filed a lawsuit in an attempt to stop Liquid Death from ever launching our own brand of coffee. BUT we have no real plans to actually launch a coffee.🤷‍♂️ ⁣ Perhaps the executives at Death Wish Coffee are amped up on too much caffeine to be this paranoid about the future? Which is why the new CEO at Death Wish (Steve Gardiner) may want to consider trying our new better-for-you energy drink (coming in January) that has zero sugar, 5 calories, essential vitamins, and a sane level of caffeine (100mg).⁣ ⁣ And whether or not we ever go into coffee one day, we don’t believe any one company can legally own the word DEATH regardless of how it's used. And since Death Wish publicly filed their lawsuit against a Liquid Death product that doesn’t exist, feel free to let them know on their socials whether or not you support their case. And be sure to listen to some of the great bands like @converge on @deathwishinc (the iconic hardcore record label) that has been around for over 25 years, long before the coffee brand. ☠️🍆
1.21M
48.2K
2.71K
4mo ago
liquiddeath
@deathwishcoffee and its lawyers have filed a lawsuit in an attempt to stop Liquid Death from ever launching our own brand of coffee. BUT we have no real plans to actually launch a coffee.🤷‍♂️ ⁣ Perhaps the executives at Death Wish Coffee are amped up on too much caffeine to be this paranoid about the future? Which is why the new CEO at Death Wish (Steve Gardiner) may want to consider trying our new better-for-you energy drink (coming in January) that has zero sugar, 5 calories, essential vitamins, and a sane level of caffeine (100mg).⁣ ⁣ And whether or not we ever go into coffee one day, we don’t believe any one company can legally own the word DEATH regardless of how it's used. And since Death Wish publicly filed their lawsuit against a Liquid Death product that doesn’t exist, feel free to let them know on their socials whether or not you support their case. And be sure to listen to some of the great bands like @converge on @deathwishinc (the iconic hardcore record label) that has been around for over 25 years, long before the coffee brand. ☠️🍆
Seth owes us $100 in person as promised. Not only is Liquid Death not out of business, we are currently the #1 iced tea brand on Amazon and 4 of our new soda-flavored sparkling waters are in the Top 10 new flavors launched this year in the entire flavored sparkling industry. Thank you again to everyone who drinks Liquid Death and doesn't take themselves too seriously. We love you with all of our twisted hearts. #LiquidDeath #MurderYourThirst #DeathToPlastic
1.07M
42.7K
2K
8mo ago
liquiddeath
Seth owes us $100 in person as promised. Not only is Liquid Death not out of business, we are currently the #1 iced tea brand on Amazon and 4 of our new soda-flavored sparkling waters are in the Top 10 new flavors launched this year in the entire flavored sparkling industry. Thank you again to everyone who drinks Liquid Death and doesn't take themselves too seriously. We love you with all of our twisted hearts. #LiquidDeath #MurderYourThirst #DeathToPlastic
🔥🍓 Limited Edition Deathberry Inferno 🍓🔥 Sweet strawberry with a hint of ghost pepper. Available only at @walmart and walmart.com. People were terrified when they heard about our spicy new limited edition strawberry ghost pepper flavor. They thought it might actually murder them. So to prove Deathberry Inferno won’t actually kill you, we tested it on the people we love most in this world: our actual moms. And yes, they are the real moms of Liquid Death employees. Luckily, they all survived the taste test and lived to tell the tale. Get to Walmart now before it goes up in smoke. Link in bio. #LiquidDeath #MurderYourThirst #DeathToPlastic #OneChugChallenge
1.06M
24.6K
497
8mo ago
liquiddeath
🔥🍓 Limited Edition Deathberry Inferno 🍓🔥 Sweet strawberry with a hint of ghost pepper. Available only at @walmart and walmart.com. People were terrified when they heard about our spicy new limited edition strawberry ghost pepper flavor. They thought it might actually murder them. So to prove Deathberry Inferno won’t actually kill you, we tested it on the people we love most in this world: our actual moms. And yes, they are the real moms of Liquid Death employees. Luckily, they all survived the taste test and lived to tell the tale. Get to Walmart now before it goes up in smoke. Link in bio. #LiquidDeath #MurderYourThirst #DeathToPlastic #OneChugChallenge
Incredibly sad day. Pouring one out for the Prince of Darkness today. Rest in Power, Ozzy. We Love You 🖤🦇
1.03M
41.1K
182
7mo ago
liquiddeath
Incredibly sad day. Pouring one out for the Prince of Darkness today. Rest in Power, Ozzy. We Love You 🖤🦇
There’s nothing extreme about new Liquid Death Sparkling Energy. 5 calories. Zero sugar. 100mg of caffeine. Essential vitamins. Co-Formulated by board-certified surgeon @darshanshahmd. Try Scary Strawberry, Tropical Terror, Orange Horror, and Murder Mystery today, available on @Amazon. Link in bio to get yours. Learn more at liquiddeath.com.
1.02M
16.8K
167
1mo ago
liquiddeath
There’s nothing extreme about new Liquid Death Sparkling Energy. 5 calories. Zero sugar. 100mg of caffeine. Essential vitamins. Co-Formulated by board-certified surgeon @darshanshahmd. Try Scary Strawberry, Tropical Terror, Orange Horror, and Murder Mystery today, available on @Amazon. Link in bio to get yours. Learn more at liquiddeath.com.

Liquid Death (@liquiddeath) Instagram Stats & Analytics

Liquid Death (@liquiddeath) has 7.28M Instagram followers with a 2.78% engagement rate over the past 12 months. Across 324 posts, Liquid Death received 3.46M total likes and 97.5M impressions, averaging 47.3K likes per post. This page tracks Liquid Death's performance metrics, top content, and engagement trends — updated daily.

Liquid Death (@liquiddeath) Instagram Analytics FAQ

How many Instagram followers does Liquid Death have?+
Liquid Death (@liquiddeath) has 7.28M Instagram followers as of February 2026.
What is Liquid Death's Instagram engagement rate?+
Liquid Death's Instagram engagement rate is 2.78% over the last 12 months, based on 324 posts.
How many likes does Liquid Death get on Instagram?+
Liquid Death received 3.46M total likes across 324 posts in the last year, averaging 47.3K likes per post.
How many Instagram impressions does Liquid Death get?+
Liquid Death's Instagram content generated 97.5M total impressions over the last 12 months.