instagram analytics
Last Year02/21/25 - 02/21/26
Comparable Performance:
followers
235K
impressions
18.8M
likes
437K
comments
8.66K
posts
450
engagement
1.37%
emv
$497K
Avg. per post
286K

Key Metrics

Distributions

Top Content

ad. A festive night in might be my favourite type of girls night 🎄

Boots’ biggest ever Black Friday Star Gift deals made it so easy to pick up some thoughtful presents for my long-distance besties and start the celebrations early! Head over to @bootsuk to shop the offers now ✨

.
.
.
T&Cs:  Selected products and subject to availability. Selected stores. Worth price based on standard selling price of individual items. Too Faced, Kylie Cosmetics and Clinque, whilst stocks last. Remington offer ends 06/01/26. No7 offer ends 24/12/25.
2.56M
1.5K
40
3mo ago
rubyholley_
ad. A festive night in might be my favourite type of girls night 🎄 Boots’ biggest ever Black Friday Star Gift deals made it so easy to pick up some thoughtful presents for my long-distance besties and start the celebrations early! Head over to @bootsuk to shop the offers now ✨ . . . T&Cs: Selected products and subject to availability. Selected stores. Worth price based on standard selling price of individual items. Too Faced, Kylie Cosmetics and Clinque, whilst stocks last. Remington offer ends 06/01/26. No7 offer ends 24/12/25.
AD Is there anything worse than your little one being under the weather? Especially when it means lots of sleepless nights… We have found the @calpol_uk Vapour Plug and Nightlight to help Goldie with clear and easy breathing, it really is one of my best parenting hacks 🙌🏼 You can shop it online or in store at Boots! ☁️ #easybreathing

CALPOL®️ Vapour Plug & Nightlight (from 3 months). Non medicine. Always read the label.
2.52M
800
21
10mo ago
rubyholley_
AD Is there anything worse than your little one being under the weather? Especially when it means lots of sleepless nights… We have found the @calpol_uk Vapour Plug and Nightlight to help Goldie with clear and easy breathing, it really is one of my best parenting hacks 🙌🏼 You can shop it online or in store at Boots! ☁️ #easybreathing CALPOL®️ Vapour Plug & Nightlight (from 3 months). Non medicine. Always read the label.
I am absolutely heartbroken and devastated to say that my mum, my best friend, my safe place, and my whole entire world, passed away at home, holding my hand after the bravest twelve year battle with cancer. 

I have dreaded this day for so many years and I truly have no idea how I am meant to survive for the rest of my life without my mum. 

I’m too young to lose you Mum, I wasn’t ready. We still had so much more to do together and so much life left to live together. I still need you so much. Goldie still needs you so much. My whole world feels like it’s been shattered before my eyes and I will be picking up the pieces of my broken heart every day for the rest of my life. 

To know my mum was to simply adore her and every single day I felt so lucky, proud and grateful that she was mine. It was a privilege and an honour to be yours Mum. Everyone who was lucky enough to know you was wrapped in your warmth and radiance from the moment you met them. The thought that I won’t grow old with you and my baby girl won’t grow up with you is just so cruel and hurts more than I could ever put into words. I’m counting down the days until we meet again💔

It truly doesn’t feel like a wonderful world anymore and I don’t think if it ever will again without you in it but this was one of my mum’s favourite songs and I played it to her as I cuddled her one last time 😞
1.52M
60.8K
2.45K
9mo ago
rubyholley_
I am absolutely heartbroken and devastated to say that my mum, my best friend, my safe place, and my whole entire world, passed away at home, holding my hand after the bravest twelve year battle with cancer. I have dreaded this day for so many years and I truly have no idea how I am meant to survive for the rest of my life without my mum. I’m too young to lose you Mum, I wasn’t ready. We still had so much more to do together and so much life left to live together. I still need you so much. Goldie still needs you so much. My whole world feels like it’s been shattered before my eyes and I will be picking up the pieces of my broken heart every day for the rest of my life. To know my mum was to simply adore her and every single day I felt so lucky, proud and grateful that she was mine. It was a privilege and an honour to be yours Mum. Everyone who was lucky enough to know you was wrapped in your warmth and radiance from the moment you met them. The thought that I won’t grow old with you and my baby girl won’t grow up with you is just so cruel and hurts more than I could ever put into words. I’m counting down the days until we meet again💔 It truly doesn’t feel like a wonderful world anymore and I don’t think if it ever will again without you in it but this was one of my mum’s favourite songs and I played it to her as I cuddled her one last time 😞
some big news…. I’m running the 2026 LONDON MARATHON 😆 

In April 2025, my mum convinced me to sign up to the London Marathon. I never thought I’d get a place. I also never thought that my mum would die just a month later, and not be here to see it happen. She would be sooo excited and proud 😔 

I’ll be running in honour of my beautiful mum, who we lost far too young after a 12 year long brave battle with breast cancer. 

I’ll be raising money for a really special charity @breastcancernow and I hope I can raise as much money as possible. I want Goldie to be able to grow up in a world where breast cancer doesn’t exist. If there’s anything you can do to support me (trust me I’m going to need it - the furthest I’ve ever run is a couple of 10k’s) then please do! Give me all your advice, your encouragement, and hopefully I’ll see some of you there too! And if you can spare any change at all, to help fund vital research and support for those living with breast cancer, you can donate via the link in my bio 🫶🏻 

Thank you from the bottom of my heart ❤️
1.3M
58.3K
457
5mo ago
rubyholley_
some big news…. I’m running the 2026 LONDON MARATHON 😆 In April 2025, my mum convinced me to sign up to the London Marathon. I never thought I’d get a place. I also never thought that my mum would die just a month later, and not be here to see it happen. She would be sooo excited and proud 😔 I’ll be running in honour of my beautiful mum, who we lost far too young after a 12 year long brave battle with breast cancer. I’ll be raising money for a really special charity @breastcancernow and I hope I can raise as much money as possible. I want Goldie to be able to grow up in a world where breast cancer doesn’t exist. If there’s anything you can do to support me (trust me I’m going to need it - the furthest I’ve ever run is a couple of 10k’s) then please do! Give me all your advice, your encouragement, and hopefully I’ll see some of you there too! And if you can spare any change at all, to help fund vital research and support for those living with breast cancer, you can donate via the link in my bio 🫶🏻 Thank you from the bottom of my heart ❤️
time to sit back and enjoy a big old autumn winter @zara try on haul 🍂 I found some gooood bits…. comment SHOP for the links to be sent straight to your DM’s 🫶🏻 

https://liketk.it/5rPwz
394K
4.66K
461
3mo ago
rubyholley_
time to sit back and enjoy a big old autumn winter @zara try on haul 🍂 I found some gooood bits…. comment SHOP for the links to be sent straight to your DM’s 🫶🏻 https://liketk.it/5rPwz
ad @myskylight calendar is the gift every busy mum with a huge mental load actually wants 🎄It keeps track of everyone’s calendars, to do lists, shopping lists and so much more, truly a life saver for busy families 🙌🏼 

Use code: RUBYH for £45 off a 15” Calendar!
366K
2.72K
42
2mo ago
rubyholley_
ad @myskylight calendar is the gift every busy mum with a huge mental load actually wants 🎄It keeps track of everyone’s calendars, to do lists, shopping lists and so much more, truly a life saver for busy families 🙌🏼 Use code: RUBYH for £45 off a 15” Calendar!
new project unlocked… time to build our dream family home 🏡👷🏼‍♀️

(p.s. zoom in on the conservatory window…. 🦋🥹)
359K
14.4K
111
3mo ago
rubyholley_
new project unlocked… time to build our dream family home 🏡👷🏼‍♀️ (p.s. zoom in on the conservatory window…. 🦋🥹)
ad It’s not Christmas until the first @yankeecandleeu festive candle is lit, and now that the house is decorated, I’m officially in the spirit ✨ Yankee Candle’s Christmas range is full of nostalgia, with pine, amber, vanilla and jasmine taking me right back to childhood and making every moment feel a little more magical this Christmas 🎄
339K
793
15
2mo ago
rubyholley_
ad It’s not Christmas until the first @yankeecandleeu festive candle is lit, and now that the house is decorated, I’m officially in the spirit ✨ Yankee Candle’s Christmas range is full of nostalgia, with pine, amber, vanilla and jasmine taking me right back to childhood and making every moment feel a little more magical this Christmas 🎄
Just over six months have passed since I lost my beautiful mum, and I still can’t believe that we will never meet again in this lifetime. We’ll never dance together again, never laugh with each other again, and I’ll never feel the safety of being wrapped up in her arms again. Everyone else’s world keeps on turning, but my world will be forever shattered 💔
337K
17.1K
323
2mo ago
rubyholley_
Just over six months have passed since I lost my beautiful mum, and I still can’t believe that we will never meet again in this lifetime. We’ll never dance together again, never laugh with each other again, and I’ll never feel the safety of being wrapped up in her arms again. Everyone else’s world keeps on turning, but my world will be forever shattered 💔
blessed with the very best 🤍 grateful for the girls that keep my world turning 🥹
328K
13.1K
70
6mo ago
rubyholley_
blessed with the very best 🤍 grateful for the girls that keep my world turning 🥹
a bittersweet moment decorating for my daughters second birthday 🥹🎂🎈 I loved setting it all up and making it special for Goldie but part of me also felt heartbroken that my mum wasn’t here to see Goldie turn two and grow up, so I tried to honour my mum in as many ways as I could. Some of the balloons and decorations I found at my mum’s house when I was sorting through her things. I also got Goldie a card from my mum and chose her a present that I knew she would have chosen if she was here. And lastly I had some bunting made from my mum’s clothes, including the shirt she wore at Goldie’s first birthday party. I’ve had to accept that these occasions will always be tinged with sadness now. But Goldie had the best day ever and that’s the most important thing ❤️
323K
12.4K
177
6mo ago
rubyholley_
a bittersweet moment decorating for my daughters second birthday 🥹🎂🎈 I loved setting it all up and making it special for Goldie but part of me also felt heartbroken that my mum wasn’t here to see Goldie turn two and grow up, so I tried to honour my mum in as many ways as I could. Some of the balloons and decorations I found at my mum’s house when I was sorting through her things. I also got Goldie a card from my mum and chose her a present that I knew she would have chosen if she was here. And lastly I had some bunting made from my mum’s clothes, including the shirt she wore at Goldie’s first birthday party. I’ve had to accept that these occasions will always be tinged with sadness now. But Goldie had the best day ever and that’s the most important thing ❤️
there is something so healing about being by the sea ❤️‍🩹
323K
12.9K
84
8mo ago
rubyholley_
there is something so healing about being by the sea ❤️‍🩹
I finally made it to Wimbledon!!!!! 🎾🍓 bucket list moment ticked off 🙌🏼

thank you @naomibroady for having us 🫶🏻
321K
12.9K
141
7mo ago
rubyholley_
I finally made it to Wimbledon!!!!! 🎾🍓 bucket list moment ticked off 🙌🏼 thank you @naomibroady for having us 🫶🏻
yesterday was my mums birthday, the first one without her. I felt anxious about this day for weeks before, so I decided to try and make it happy, and spend it celebrating her, talking about her all day, playing her favourite music, eating cake, buying her flowers, and making it special for my toddler, and it actually felt kind of nice to have a whole day dedicated to doing things that remind me of my mum 🥹🤍 of course there were tears and the day was really difficult in parts, but I also felt really close to her yesterday which felt special 🕊️

I wanted to vlog it because I remember watching a similar vlog in the weeks before I lost her when I knew she wouldn’t see her next birthday and it gave me hope for the future, so I thought I would do the same for anyone else who needs it right now ❤️‍🩹
286K
15K
496
2w ago
rubyholley_
yesterday was my mums birthday, the first one without her. I felt anxious about this day for weeks before, so I decided to try and make it happy, and spend it celebrating her, talking about her all day, playing her favourite music, eating cake, buying her flowers, and making it special for my toddler, and it actually felt kind of nice to have a whole day dedicated to doing things that remind me of my mum 🥹🤍 of course there were tears and the day was really difficult in parts, but I also felt really close to her yesterday which felt special 🕊️ I wanted to vlog it because I remember watching a similar vlog in the weeks before I lost her when I knew she wouldn’t see her next birthday and it gave me hope for the future, so I thought I would do the same for anyone else who needs it right now ❤️‍🩹
a day just the two of us, watching some unbelievable tennis, eating strawberries and cream, dodging thunderstorms in typical British summertime weather, looking waaay smarter than usual and just having the best time 🎾
282K
11.3K
79
7mo ago
rubyholley_
a day just the two of us, watching some unbelievable tennis, eating strawberries and cream, dodging thunderstorms in typical British summertime weather, looking waaay smarter than usual and just having the best time 🎾
this week was a tough one. sorting out my mums things felt like the last practical thing to do in the list of things you have to do when you lose someone you love. it was so hard, but there were some small glimmers of happiness, like finding old pictures and letters, sending her friends some of her favourite clothes, and I felt so connected to all of our memories together 🤍 nothing will make this any easier, but I hope this post will help to soften the pain and provide some advice for anyone on the same journey 🫶🏻
276K
11K
168
7mo ago
rubyholley_
this week was a tough one. sorting out my mums things felt like the last practical thing to do in the list of things you have to do when you lose someone you love. it was so hard, but there were some small glimmers of happiness, like finding old pictures and letters, sending her friends some of her favourite clothes, and I felt so connected to all of our memories together 🤍 nothing will make this any easier, but I hope this post will help to soften the pain and provide some advice for anyone on the same journey 🫶🏻
those mornings where you get 20 mins to yourself before jumping into mum mode are just heavenly 🧖🏼‍♀️ who’d have thought getting to have a shower in peace would feel so luxurious 🚿 are you team get up before the kids wake up and get yourself sorted or do you just wing it whilst they create chaos in the background?
271K
2.31K
27
9mo ago
rubyholley_
those mornings where you get 20 mins to yourself before jumping into mum mode are just heavenly 🧖🏼‍♀️ who’d have thought getting to have a shower in peace would feel so luxurious 🚿 are you team get up before the kids wake up and get yourself sorted or do you just wing it whilst they create chaos in the background?
4 days in Puglia 🇮🇹

I sadly didn’t manage to get too much content of this trip, mostly because we cut it short due to a family situation and also because holidays with a toddler are definitely not the easiest environment for capturing great content… but I definitely fell in love with Puglia and I can’t wait to go back. Here’s a little recap: 

Where we stayed: 
@borgoegnazia - such a beautiful hotel that has the feeling of adults only luxury but it’s kid friendly - it has kids pools, a kids club and a play park - whilst also being totally stunning! We loved it here, and the staff were truly amazing 🫶🏻 

Where we visited (we hired a car which was the best decision): 

📍 Ostuni - this is a gorgeous little town (albeit very hilly and cobbly so just be aware when visiting with babies) with loads of history. The weather wasn’t amazing when we were here and Goldie wasn’t overly happy so we decided to do a tuc tuc tour of Ostuni which was great for us with a toddler, it was only 20 mins, we saw all the main parts and had a mini history lesson and Goldie loved being in the tuc tuc! We ate at Borgo Antico Bistrot which was lovely food but not overly toddler friendly 🍝 For gelato head to Cremeria Alla Scala 🍦

📍Polignano a Mare - our favourite spot from the trip, such a gorgeous little village with beautiful views, a little pebbly beach and lovely village squares. We loved it here, it’s super beautiful and very child friendly, loads of pedestrianised spaces for kids to run around and loads of great restaurants and gelato spots. We ate at Bella Mbriana which was amazing and they were so lovely with Goldie (I’d recommend booking for a table outside) and had lunch at Terrazze Monachile - again we had lovely food and it had stunning views of the beach. For gelato head to Caruso Gelateria 🍨

📍Monopoli - we visited Monopoli for the evening and it’s much bigger than Polignano but still a beautiful place, it’s got gorgeous little restaurants tucked away down small streets, lots of shops to browse and a view of the harbour and the sea. We ate at La Locanda Dei Mercanti which was a super traditional sea food restaurant 🦞
270K
10.8K
107
9mo ago
rubyholley_
4 days in Puglia 🇮🇹 I sadly didn’t manage to get too much content of this trip, mostly because we cut it short due to a family situation and also because holidays with a toddler are definitely not the easiest environment for capturing great content… but I definitely fell in love with Puglia and I can’t wait to go back. Here’s a little recap: Where we stayed: @borgoegnazia - such a beautiful hotel that has the feeling of adults only luxury but it’s kid friendly - it has kids pools, a kids club and a play park - whilst also being totally stunning! We loved it here, and the staff were truly amazing 🫶🏻 Where we visited (we hired a car which was the best decision): 📍 Ostuni - this is a gorgeous little town (albeit very hilly and cobbly so just be aware when visiting with babies) with loads of history. The weather wasn’t amazing when we were here and Goldie wasn’t overly happy so we decided to do a tuc tuc tour of Ostuni which was great for us with a toddler, it was only 20 mins, we saw all the main parts and had a mini history lesson and Goldie loved being in the tuc tuc! We ate at Borgo Antico Bistrot which was lovely food but not overly toddler friendly 🍝 For gelato head to Cremeria Alla Scala 🍦 📍Polignano a Mare - our favourite spot from the trip, such a gorgeous little village with beautiful views, a little pebbly beach and lovely village squares. We loved it here, it’s super beautiful and very child friendly, loads of pedestrianised spaces for kids to run around and loads of great restaurants and gelato spots. We ate at Bella Mbriana which was amazing and they were so lovely with Goldie (I’d recommend booking for a table outside) and had lunch at Terrazze Monachile - again we had lovely food and it had stunning views of the beach. For gelato head to Caruso Gelateria 🍨 📍Monopoli - we visited Monopoli for the evening and it’s much bigger than Polignano but still a beautiful place, it’s got gorgeous little restaurants tucked away down small streets, lots of shops to browse and a view of the harbour and the sea. We ate at La Locanda Dei Mercanti which was a super traditional sea food restaurant 🦞
a quiet Christmas just the three of us, finding moments of happiness amongst the sadness of the first Christmas without my mum 🥺❤️ Goldie had a special day and that’s all that matters 🎅🏼
268K
10.7K
64
1mo ago
rubyholley_
a quiet Christmas just the three of us, finding moments of happiness amongst the sadness of the first Christmas without my mum 🥺❤️ Goldie had a special day and that’s all that matters 🎅🏼
some small glimpses of happiness over the last month or so 🫶🏻 

1. my favourite babycino and croissant date 🥐
2&3. wearing my mum’s jacket from her twenties, she had the best style ✌🏼
3&4. most days I get up, get dressed, go about my day, other days I struggle to get out of bed… so this day the whole family came to join me 🥺❤️ 
5. practicing my speech for my mums funeral later that day in Richmond Park and a butterfly landed on it. Forever communicating through butterflies 🦋
6,7&8. after everything happened and I had put the arrangements in place for the funeral, I decided I had to get away and escape, so we booked a trip to Portugal with some friends, it was a good distraction and felt good to be near the sea 🌅
9. my whole world, the one getting me through 🌍
10. a double denim moment 👖
11. finding calm where I can 🧘‍♀️
12&13. @meadowstockbridge is just the best 
14. trying my hardest to reframe the sad thoughts I have into something a little more positive. It’s not easy but sometimes it helps 🕊️
15. seeing signs everywhere 💫
243K
9.73K
63
7mo ago
rubyholley_
some small glimpses of happiness over the last month or so 🫶🏻 1. my favourite babycino and croissant date 🥐 2&3. wearing my mum’s jacket from her twenties, she had the best style ✌🏼 3&4. most days I get up, get dressed, go about my day, other days I struggle to get out of bed… so this day the whole family came to join me 🥺❤️ 5. practicing my speech for my mums funeral later that day in Richmond Park and a butterfly landed on it. Forever communicating through butterflies 🦋 6,7&8. after everything happened and I had put the arrangements in place for the funeral, I decided I had to get away and escape, so we booked a trip to Portugal with some friends, it was a good distraction and felt good to be near the sea 🌅 9. my whole world, the one getting me through 🌍 10. a double denim moment 👖 11. finding calm where I can 🧘‍♀️ 12&13. @meadowstockbridge is just the best 14. trying my hardest to reframe the sad thoughts I have into something a little more positive. It’s not easy but sometimes it helps 🕊️ 15. seeing signs everywhere 💫

Ruby Holley (@rubyholley_) Instagram Stats & Analytics

Ruby Holley (@rubyholley_) has 235K Instagram followers with a 1.37% engagement rate over the past 12 months. Across 450 posts, Ruby Holley received 437K total likes and 11.9M impressions, averaging 6.61K likes per post. This page tracks Ruby Holley's performance metrics, top content, and engagement trends — updated daily.

Ruby Holley (@rubyholley_) Instagram Analytics FAQ

How many Instagram followers does Ruby Holley have?+
Ruby Holley (@rubyholley_) has 235K Instagram followers as of February 2026.
What is Ruby Holley's Instagram engagement rate?+
Ruby Holley's Instagram engagement rate is 1.37% over the last 12 months, based on 450 posts.
How many likes does Ruby Holley get on Instagram?+
Ruby Holley received 437K total likes across 450 posts in the last year, averaging 6.61K likes per post.
How many Instagram impressions does Ruby Holley get?+
Ruby Holley's Instagram content generated 11.9M total impressions over the last 12 months.