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followers
63.1K
impressions
528K
likes
24.4K
comments
390
posts
92
engagement
5.30%
emv
$17.2K
Average per post
5.74K

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How much do you know about your family’s hard times, not just the happy ones? Psychologists Robyn Fivush and Marshall Duke found the most resilient kids could answer that question. The hard stories might matter as much as the good ones.
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6.54K
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3w ago
hiddenbrain
How much do you know about your family’s hard times, not just the happy ones? Psychologists Robyn Fivush and Marshall Duke found the most resilient kids could answer that question. The hard stories might matter as much as the good ones.
It all started here: This tree was my companion as I wrote The Hidden Brain. Thank you, Toronto, and see you soon!
23.0K
920
23
11mo ago
hiddenbrain
It all started here: This tree was my companion as I wrote The Hidden Brain. Thank you, Toronto, and see you soon!
We spend so much energy trying to make things comfortable for the people we love. Easy outings, smooth weekends, no friction. But the research on identity fusion suggests something we don't expect: it's often the hard moments we go through together that bind us, not the pleasant ones. Think about the people you feel closest to. Odds are, you struggled through something with them.
19.3K
998
14
1mo ago
hiddenbrain
We spend so much energy trying to make things comfortable for the people we love. Easy outings, smooth weekends, no friction. But the research on identity fusion suggests something we don't expect: it's often the hard moments we go through together that bind us, not the pleasant ones. Think about the people you feel closest to. Odds are, you struggled through something with them.
There may be a hidden benefit to your love of horror films. Researcher Coltan Scrivner found that horror fans handled COVID lockdowns with less psychological distress. Scary movies might double as rehearsal for real fear. What scares you on screen? It might be preparing you for something real.
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657
17
1mo ago
hiddenbrain
There may be a hidden benefit to your love of horror films. Researcher Coltan Scrivner found that horror fans handled COVID lockdowns with less psychological distress. Scary movies might double as rehearsal for real fear. What scares you on screen? It might be preparing you for something real.
Try explaining exactly how a toilet flushes without making a mess. Most of us can’t, even though we use one daily. Cognitive scientist Phil Fernbach calls this the illusion of explanatory depth: mistaking familiarity for real understanding. The same gap shows up in politics and medicine.
12.1K
663
11
2w ago
hiddenbrain
Try explaining exactly how a toilet flushes without making a mess. Most of us can’t, even though we use one daily. Cognitive scientist Phil Fernbach calls this the illusion of explanatory depth: mistaking familiarity for real understanding. The same gap shows up in politics and medicine.
The idea of being driven by a calling goes back centuries. It was the language used to describe religious people who were called to the priesthood — called, in effect, by God. Today, millions of people in secular professions yearn to be similarly galvanized by their work. Researcher Jennifer Tosti-Kharas explores the immense power — and the downsides — of finding a job that gives you purpose. 

https://www.hiddenbrain.org/podcast/passion-vs-paycheck/
11.1K
443
2
10mo ago
hiddenbrain
The idea of being driven by a calling goes back centuries. It was the language used to describe religious people who were called to the priesthood — called, in effect, by God. Today, millions of people in secular professions yearn to be similarly galvanized by their work. Researcher Jennifer Tosti-Kharas explores the immense power — and the downsides — of finding a job that gives you purpose. https://www.hiddenbrain.org/podcast/passion-vs-paycheck/
The job loss. The car repair that cost a small fortune. The growing credit card balance. Economists Sendhil Mullainathan and Eldar Shafir found that financial scarcity taxes the brain the same way hunger does. It consumes mental bandwidth and leaves less room for everything else.
10.4K
574
9
3d ago
hiddenbrain
The job loss. The car repair that cost a small fortune. The growing credit card balance. Economists Sendhil Mullainathan and Eldar Shafir found that financial scarcity taxes the brain the same way hunger does. It consumes mental bandwidth and leaves less room for everything else.
Big exam. Wedding toast. Job interview. The moments where we spiral into uncontrollable what-ifs. Stanford Professor Dave Evans calls his fix “fully engaged, calmly detached.” Give the moment everything you’ve got while it’s happening, then let go once it’s done. What happens next isn’t up to you.
10.0K
428
6
3w ago
hiddenbrain
Big exam. Wedding toast. Job interview. The moments where we spiral into uncontrollable what-ifs. Stanford Professor Dave Evans calls his fix “fully engaged, calmly detached.” Give the moment everything you’ve got while it’s happening, then let go once it’s done. What happens next isn’t up to you.
Denial. Anger. Bargaining. Depression. Acceptance. The five stages of grief were developed for terminally ill patients, then became a way to judge whether everyone else is grieving correctly. Grief is one of the most individual experiences a person can have. There is no wrong way to grieve.
9.84K
564
7
2w ago
hiddenbrain
Denial. Anger. Bargaining. Depression. Acceptance. The five stages of grief were developed for terminally ill patients, then became a way to judge whether everyone else is grieving correctly. Grief is one of the most individual experiences a person can have. There is no wrong way to grieve.
The hike to the summit. The meal you spent hours cooking. The club you had to earn your way into. Researchers call this the effort heuristic: when something costs time, energy, or discomfort, your brain reads that as a signal of worth. The things you’ll value most are usually the hardest to earn.
9.44K
509
4
1w ago
hiddenbrain
The hike to the summit. The meal you spent hours cooking. The club you had to earn your way into. Researchers call this the effort heuristic: when something costs time, energy, or discomfort, your brain reads that as a signal of worth. The things you’ll value most are usually the hardest to earn.
We've known intuitively for centuries that spending time in nature can give us a boost. But it’s only recently that scientists have begun to identify exactly what it is about the outdoors that has such a powerful effect on our mood and our minds. This week, psychologist Marc Berman explores how spending time in nature can actually undo some of the harmful effects of our modern lives.
9.20K
368
3
8mo ago
hiddenbrain
We've known intuitively for centuries that spending time in nature can give us a boost. But it’s only recently that scientists have begun to identify exactly what it is about the outdoors that has such a powerful effect on our mood and our minds. This week, psychologist Marc Berman explores how spending time in nature can actually undo some of the harmful effects of our modern lives.
If you’re a parent or a teacher, you’re constantly asking yourself how to balance risk and safety for the kids in your care. Tip too far in one direction, and you can put children in danger. Go too far in the other, and you deprive kids of the joy and power of exploration. This week, revisit a conversation with psychologist Peter Gray about how this balance has changed for many children, and how that change is shaping their minds.
8.33K
333
5
7mo ago
hiddenbrain
If you’re a parent or a teacher, you’re constantly asking yourself how to balance risk and safety for the kids in your care. Tip too far in one direction, and you can put children in danger. Go too far in the other, and you deprive kids of the joy and power of exploration. This week, revisit a conversation with psychologist Peter Gray about how this balance has changed for many children, and how that change is shaping their minds.
Most of us spend years climbing Maslow’s pyramid toward the peak of self-actualization. Stanford’s Dave Evans says that summit is probably out of reach. But there are more paths to fulfillment than you could pursue in multiple lifetimes. How can you fully be who you’re trying to be right now?
8.12K
465
12
1w ago
hiddenbrain
Most of us spend years climbing Maslow’s pyramid toward the peak of self-actualization. Stanford’s Dave Evans says that summit is probably out of reach. But there are more paths to fulfillment than you could pursue in multiple lifetimes. How can you fully be who you’re trying to be right now?
Ten years ago today, the first episode of Hidden Brain made its way out into the world. As we celebrate a decade of the show, we want to say thank you to our listeners. Your curiosity, loyalty, and thoughtful engagement have fueled every step of our journey, and we couldn’t make this show without your support.
7.88K
315
19
10mo ago
hiddenbrain
Ten years ago today, the first episode of Hidden Brain made its way out into the world. As we celebrate a decade of the show, we want to say thank you to our listeners. Your curiosity, loyalty, and thoughtful engagement have fueled every step of our journey, and we couldn’t make this show without your support.
Just a few days to go until the Hidden Brain tour stops in Texas! Join us in Austin on Friday, July 25 or Dallas on Sunday, July 27. Shankar will be looking back on the first 10 years of the show, and sharing some of the key insights we’ve learned about human behavior. Get your tickets now: https://hiddenbrain.org/tour/
7.68K
307
9
12mo ago
hiddenbrain
Just a few days to go until the Hidden Brain tour stops in Texas! Join us in Austin on Friday, July 25 or Dallas on Sunday, July 27. Shankar will be looking back on the first 10 years of the show, and sharing some of the key insights we’ve learned about human behavior. Get your tickets now: https://hiddenbrain.org/tour/
We all have moments in our lives when we see someone who could use a helping hand. It could be a friend who recently went through a breakup, or an older person trying to load groceries into their car. We tell ourselves we should help, but then something stops us. This week, psychologist Amit Kumar helps us understand what keeps us from taking a moment to be kind, and how to overcome these barriers to create stronger, happier connections.
7.65K
306
0
1mo ago
hiddenbrain
We all have moments in our lives when we see someone who could use a helping hand. It could be a friend who recently went through a breakup, or an older person trying to load groceries into their car. We tell ourselves we should help, but then something stops us. This week, psychologist Amit Kumar helps us understand what keeps us from taking a moment to be kind, and how to overcome these barriers to create stronger, happier connections.
Why do some people act bravely in a crisis, while others flee or freeze up?

Today, we bring you the second part of our You 2.0 series on the mental obstacles that can block us when we’re charting a new path. Behavioral scientist Ranjay Gulati argues that courage is a choice, and that we can strengthen the reflexes that will help us to be brave when it matters most.

https://www.hiddenbrain.org/podcast/you-2-0-cultivating-courage/
7.65K
306
5
6mo ago
hiddenbrain
Why do some people act bravely in a crisis, while others flee or freeze up? Today, we bring you the second part of our You 2.0 series on the mental obstacles that can block us when we’re charting a new path. Behavioral scientist Ranjay Gulati argues that courage is a choice, and that we can strengthen the reflexes that will help us to be brave when it matters most. https://www.hiddenbrain.org/podcast/you-2-0-cultivating-courage/
When did you last stop to actually watch a sunset? Psychologist Dacher Keltner finds that experiencing awe makes people feel physically smaller, and their problems less significant. He calls it the "small self effect." Awe was most commonly reported during simple walks outside.
7.33K
497
2
1w ago
hiddenbrain
When did you last stop to actually watch a sunset? Psychologist Dacher Keltner finds that experiencing awe makes people feel physically smaller, and their problems less significant. He calls it the "small self effect." Awe was most commonly reported during simple walks outside.
It can be frustrating when people do things we don't want them to. A friend cancels plans at the last minute. A child refuses to get dressed for school. Before long, resentment sets in. The temptation is to push harder. More reminders, more rules, more consequences. But the techniques we use to get people to alter their behavior are often strikingly ineffective. This week, psychologist @stuartablon explains why these methods fail, and offers better ways to help the people we care about make lasting change.
7.10K
284
0
8mo ago
hiddenbrain
It can be frustrating when people do things we don't want them to. A friend cancels plans at the last minute. A child refuses to get dressed for school. Before long, resentment sets in. The temptation is to push harder. More reminders, more rules, more consequences. But the techniques we use to get people to alter their behavior are often strikingly ineffective. This week, psychologist @stuartablon explains why these methods fail, and offers better ways to help the people we care about make lasting change.
We are so delighted to share that Hidden Brain is now on YouTube! Whether you’re new to our show or a longtime fan, we’re here to help you understand your own mind — and those of the people around you. Subscribe to our channel and take a peek at our first three videos, live now: https://www.youtube.com/@HiddenBrain
6.61K
256
6
3mo ago
hiddenbrain
We are so delighted to share that Hidden Brain is now on YouTube! Whether you’re new to our show or a longtime fan, we’re here to help you understand your own mind — and those of the people around you. Subscribe to our channel and take a peek at our first three videos, live now: https://www.youtube.com/@HiddenBrain

Hidden Brain (@hiddenbrain) Instagram Stats & Analytics

Hidden Brain (@hiddenbrain) has 63.1K Instagram followers with a 5.30% engagement rate over the past 12 months. Across 92.0 posts, Hidden Brain received 24.4K total likes and 269K impressions, averaging 266 likes per post. This page tracks Hidden Brain's performance metrics, top content, and engagement trends — updated daily.

Hidden Brain (@hiddenbrain) Instagram Analytics FAQ

How many Instagram followers does Hidden Brain have?+
Hidden Brain (@hiddenbrain) has 63.1K Instagram followers as of July 2026.
What is Hidden Brain's Instagram engagement rate?+
Hidden Brain's Instagram engagement rate is 5.30% over the last 12 months, based on 92.0 posts.
How many likes does Hidden Brain get on Instagram?+
Hidden Brain received 24.4K total likes across 92.0 posts in the last 12 months, averaging 266 likes per post.
How many Instagram impressions does Hidden Brain get?+
Hidden Brain's Instagram content generated 269K total impressions over the last 12 months.