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followers
26.7K
impressions
39.4M
likes
584K
comments
8.68K
posts
1.02K
engagement
1.51%
emv
$944K
Average per post
38.8K

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Mikel Brown Jr. - 20 years old
Nolan Traore - 20 years old 
Egor Demin - 20 years old 
Ben Saraf - 20 years old 
Noah Clowney - 21 years old 
Danny Wolf - 22 years old

The Nets are younger than multiple college teams.
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TheLeadSM
Mikel Brown Jr. - 20 years old Nolan Traore - 20 years old Egor Demin - 20 years old Ben Saraf - 20 years old Noah Clowney - 21 years old Danny Wolf - 22 years old The Nets are younger than multiple college teams.
• Rear-ended by a semi, given a 5% chance to live

• Loses his mother to COVID-19

• Loses 7 additional family members to COVID

• Gets COVID himself, loses 50 pounds during recovery

• Hit by drunk driver in LA, hospitalized overnight

What a remarkable journey for KAT 🥹
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TheLeadSM
• Rear-ended by a semi, given a 5% chance to live • Loses his mother to COVID-19 • Loses 7 additional family members to COVID • Gets COVID himself, loses 50 pounds during recovery • Hit by drunk driver in LA, hospitalized overnight What a remarkable journey for KAT 🥹
Lowest opponent FG% as the closest defender this szn (min. 35 FGA defended): 

29.7% - Wemby 
31.0% - Anfernee Simons 
31.8% - Ryan Rollins 
32.0% - Jaylen Brown
33.8% - Donovan Clingan
33.9% - Stephon Castle 
34.3% - Giddey 
35.1% - Ayton 
35.1% - Kon Kneuppel
35.1% - AJ Green
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TheLeadSM
Lowest opponent FG% as the closest defender this szn (min. 35 FGA defended): 29.7% - Wemby 31.0% - Anfernee Simons 31.8% - Ryan Rollins 32.0% - Jaylen Brown 33.8% - Donovan Clingan 33.9% - Stephon Castle 34.3% - Giddey 35.1% - Ayton 35.1% - Kon Kneuppel 35.1% - AJ Green
Who’s your Most Improved Player if the season ended today?
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TheLeadSM
Who’s your Most Improved Player if the season ended today?
This may go down as the craziest 10 days in NBA history 🤯
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TheLeadSM
This may go down as the craziest 10 days in NBA history 🤯
LeBron is averaging 25/9/8 in the ‘26 Playoffs. 

No player older than 33 has ever averaged 25/8/8 over a 3 game span in the Playoffs. 

LeBron is 41.
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TheLeadSM
LeBron is averaging 25/9/8 in the ‘26 Playoffs. No player older than 33 has ever averaged 25/8/8 over a 3 game span in the Playoffs. LeBron is 41.
It’s pretty wild that before NIL, players were straight broke before that first NBA paycheck hit.
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TheLeadSM
It’s pretty wild that before NIL, players were straight broke before that first NBA paycheck hit.
The jersey lineup for 2025-26 is S tier
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TheLeadSM
The jersey lineup for 2025-26 is S tier
PG: Josh Giddey 
SG: Norman Powell
SF: Matas Buzelis 
PF: Caleb Wilson
C: Nic Claxton 

This is the most talent the Bulls have put on the floor together in quite some time.
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TheLeadSM
PG: Josh Giddey SG: Norman Powell SF: Matas Buzelis PF: Caleb Wilson C: Nic Claxton This is the most talent the Bulls have put on the floor together in quite some time.
Lowest opponent FG% on shots inside of 6 feet this season (min. 35 FGA defended): 

42.5 - De’Andre Ayton
42.9 - Ryan Dunn
44.2 - Isaiah Hartenstein
44.4 - Donovan Clingan
45.2 - Isaiah Stewart 
45.5 - Paolo Banchero
46.2 - Rudy Gobert 
47.2 - Jaylin Williams
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TheLeadSM
Lowest opponent FG% on shots inside of 6 feet this season (min. 35 FGA defended): 42.5 - De’Andre Ayton 42.9 - Ryan Dunn 44.2 - Isaiah Hartenstein 44.4 - Donovan Clingan 45.2 - Isaiah Stewart 45.5 - Paolo Banchero 46.2 - Rudy Gobert 47.2 - Jaylin Williams
Lowest opponent FG% allowed at the rim since the All-Star break (min. 75 FGA defended):

48.8 - Robert Williams III
49.4 - Paul Reed
50.3 - Donovan Clingan
50.5 - Chet Holmgren
50.5 - Ryan Kalkbrenner
51.0 - Adem Bona
51.7 - Victor Wembanyama
52.8 - Yves Missi
55.4 - Luke Kornet
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TheLeadSM
Lowest opponent FG% allowed at the rim since the All-Star break (min. 75 FGA defended): 48.8 - Robert Williams III 49.4 - Paul Reed 50.3 - Donovan Clingan 50.5 - Chet Holmgren 50.5 - Ryan Kalkbrenner 51.0 - Adem Bona 51.7 - Victor Wembanyama 52.8 - Yves Missi 55.4 - Luke Kornet
Lowest opponent FG% as the closest defender this season (min. 250 FGA):

37.2 - Wemby
39.7 - KD
40.4 - Amen Thompson
41.3 - Jay Huff
41.4 - Dean Wade
41.5 - Cade Cunningham
41.8 - I. Hartenstein
42.2 - Jaren Jackson Jr.
42.3  - Chet Holmgren
42.3 - Quinten Post
42.3 - Kyle Kuzma
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TheLeadSM
Lowest opponent FG% as the closest defender this season (min. 250 FGA): 37.2 - Wemby 39.7 - KD 40.4 - Amen Thompson 41.3 - Jay Huff 41.4 - Dean Wade 41.5 - Cade Cunningham 41.8 - I. Hartenstein 42.2 - Jaren Jackson Jr. 42.3 - Chet Holmgren 42.3 - Quinten Post 42.3 - Kyle Kuzma
Lowest opponent FG% allowed in the 2026 Playoffs (min. 50 FGA defended): 

35.7 - Jayson Tatum 
35.8 - Rudy Gobert 
36.2 - Rui Hachimura
37.3- Jaden McDaniels
37.3 - Neemias Queta 
38.8 - CJ McCollum
38.9 - Marcus Smart
40.0 - Luke Kornet 
40.3 - Derrick White
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TheLeadSM
Lowest opponent FG% allowed in the 2026 Playoffs (min. 50 FGA defended): 35.7 - Jayson Tatum 35.8 - Rudy Gobert 36.2 - Rui Hachimura 37.3- Jaden McDaniels 37.3 - Neemias Queta 38.8 - CJ McCollum 38.9 - Marcus Smart 40.0 - Luke Kornet 40.3 - Derrick White
Crazy but true: 

Stephon Castle is the YOUNGEST player in NBA history to record 300+ PTS and 100+ AST in a single postseason 🤯
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TheLeadSM
Crazy but true: Stephon Castle is the YOUNGEST player in NBA history to record 300+ PTS and 100+ AST in a single postseason 🤯
Over their last 4 games: 

Pat Spencer               Cam Spencer 
- 16.0 PPG                  - 16.5 PPG
- 5.8 APG                    - 5.5 APG
- 59/75/100               - 61/58/100
- 69% TS%                  - 79% TS%
- +51 +/-                      - +45 +/-
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Over their last 4 games: Pat Spencer Cam Spencer - 16.0 PPG - 16.5 PPG - 5.8 APG - 5.5 APG - 59/75/100 - 61/58/100 - 69% TS% - 79% TS% - +51 +/- - +45 +/-
Most points per minute in a single season: 

1.04 - Giannis (this season) 
1.04 - Wilt (1961-62)
0.98 - Harden (2018-19)
0.97 - Giannis (2019-20)
0.97 - Giannis (2022-23)
0.96 - SGA (2024-25)
0.96 - Embiid (2022-23)
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TheLeadSM
Most points per minute in a single season: 1.04 - Giannis (this season) 1.04 - Wilt (1961-62) 0.98 - Harden (2018-19) 0.97 - Giannis (2019-20) 0.97 - Giannis (2022-23) 0.96 - SGA (2024-25) 0.96 - Embiid (2022-23)
What’s the most iconic Tony Snell game in recent history?
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TheLeadSM
What’s the most iconic Tony Snell game in recent history?
What a last dance this would be 😳
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TheLeadSM
What a last dance this would be 😳
THE CHARLOTTE HORNETS HAVE WON 23 OF THEIR LAST 29 GAMES
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TheLeadSM
THE CHARLOTTE HORNETS HAVE WON 23 OF THEIR LAST 29 GAMES
Biggest on/off court net rating swings this season (min. 600 minutes)

21.0 - Giannis 
17.4 - Jokic 
16.7 - Markkanen
13.9 - Donovan Mitchell
13.1 - Wemby 
12.0 - AJ Green
11.9 - DiVincenzo
11.8 - Deni Avdija 
10.8 - Cam Johnson
10.6 - Jimmy Butler
10.4 - Kawhi 
10.3 - MPJ
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TheLeadSM
Biggest on/off court net rating swings this season (min. 600 minutes) 21.0 - Giannis 17.4 - Jokic 16.7 - Markkanen 13.9 - Donovan Mitchell 13.1 - Wemby 12.0 - AJ Green 11.9 - DiVincenzo 11.8 - Deni Avdija 10.8 - Cam Johnson 10.6 - Jimmy Butler 10.4 - Kawhi 10.3 - MPJ

The Lead (@theleadsm) X Stats & Analytics

The Lead (@theleadsm) has 26.7K X followers with a 1.51% engagement rate over the past 12 months. Across 1.02K posts, The Lead received 584K total likes and 39.4M impressions, averaging 575 likes per post. This page tracks The Lead's performance metrics, top content, and engagement trends — updated daily.

The Lead (@theleadsm) X Analytics FAQ

How many X (Twitter) followers does The Lead have?+
The Lead (@theleadsm) has 26.7K X (Twitter) followers as of July 2026.
What is The Lead's X (Twitter) engagement rate?+
The Lead's X (Twitter) engagement rate is 1.51% over the last 12 months, based on 1.02K posts.
How many likes does The Lead get on X (Twitter)?+
The Lead received 584K total likes across 1.02K posts in the last 12 months, averaging 575 likes per post.
How many X (Twitter) impressions does The Lead get?+
The Lead's X (Twitter) content generated 39.4M total impressions over the last 12 months.