Becoming successful is not luck. It’s math. If your probability of success is 1/100 and you try 100 times, you have a 100% chance of success.

One of the most underrated skills you can learn is the ability to ignore your mood and stick with the plan.

Surprise 😇

5 reasons why you should go for it: - You’re gonna die. - Fuck your mood. Follow the plan. - The price of authenticity is being disliked. - Your new life will cost you your old one. - The only way out of uncertainty is through it.

The fastest way to become appropriately confident is to become dangerously competent.

A sign of an intelligent person is their ability to learn from anyone, even those they dislike.

Sooner or later you realize everything comes down to your ability to stick with the plan despite whatever emotions you may feel.

You become an adult when you realize everything eventually comes down to your ability to stick with what you said you’d do despite whatever emotions you may feel.

The most successful people I know have a high tolerance for being misunderstood.

A lot of women reach out to me asking how I'm going to "do it all" now that I'm having a baby. My honest answer: I'm not. I wanted to write this because so many moms tell me they feel like they're failing because they don't have it all at once and it really breaks my heart. The last twelve years of my life went into building my business and building myself into the leader I am. I'm proud of that. I don't expect myself to put in the same effort over the next ten. Could I? Sure - I could hire every nanny and every service money can buy and keep running at the same pace. I just don't WANT to. I really want to actually raise my kids and build a family, so I will be making a tradeoff. It is a fact, not opinion, that you can’t have it all at the same time. Why: MATH. Depth takes time, and time is finite. At some point we all have to decide - of the things that matter to me - WHICH MATTERS MORE…NOW. And then we make a trade. When you have finite resources, you need to decide where you allocate them against unlimited options. Determining that something is important, but less important TO ME, RIGHT NOW, is not setting. It’s making a decision based on priorities. Everyone has the ability to make these choices, they're just hard because you feel like you're telling yourself, and everyone who looks at you, that something is not important because you're not prioritizing it. That’s untrue. You’re just saying it's not AS important TO ME, RIGHT NOW. We work so hard to create optionality in our lives. But having optionality - in and of itself - is not valuable. Options are only valuable when exercised. And when you exercise those options, you need to walk through one door, which by definition (sometimes), means you cannot walk through another. We make a commitment by eliminating options. And all the best parts of life sit on the other side of eliminating options and going all in. When you get married, you eliminate the option of other partners. When you have kids, you eliminate the option of not having kids. When you buy a house on the beach, you eliminate the option of having a house on a mountaintop. It doesn't mean you don’t like mountain tops. You just decided that this was more important to you now. Some decisions are reversible. Others aren't. To me, right now, I want to have a child and I want to be a present mother. It’s not the choice that everyone will make, or should make - do whatever you want. This is the choice that I’m making. For me. Right now. And I want every woman who reaches out to me asking what I'm going to know. Because I think the willingness to make a trade prevents you from settling. Because without making a conscious choice, a trade off will be made no matter what - but it won't be based on what we deemed most important, but by what the world around us deemed most convenient. And that might not be what we want most. This has been pulling on me for some time now and I didn't get a chance to sit down and write it. TLDR: I will not have it all. I will have what I want most at that time. And that’s perfectly fine with me. I hope you do the same - whatever that is for you.

Lack of focus has killed more dreams than lack of talent.

Harsh Truth: People won’t respect you at the bottom, they’ll ignore you in the middle, and they’ll hate you at the top. You’ll never get everyone’s approval. So just do you.

An underrated cheat code in life: being easy to work with. Show up early. Be kind. Do more than your share. Be reliable and consistent.

The most successful people I know have a high tolerance for uncertainty and an even higher tolerance for boredom.

Community Note is right. It's ~63%, not 100%. Somehow I’ve managed to function and become successful in business despite being atrociously bad at math. lol. not a secret you can ask my team. Here's what I meant to say: 1 attempt = 1% odds. 100 attempts = 63% odds. 500 attempts = 99.3% odds. Persistence doesn't guarantee success. It does compounds your probability until the math is eventually on your side. And now we know that the worse you are at math…. the less time it takes🫣😂😅

Never bet against someone who just keeps showing up no matter what happens.

If you’re not ready to be hated, you’re not ready to be great.

I’ll likely never post about this again, but I felt compelled as someone many young women look up to and often misunderstand. I love my husband. I love my independence. I love being a CEO. But more than anything, I love love. Somehow we’ve been told we have to choose: Be strong or be soft. Be ambitious or be nurturing. Be independent or value men. But the truth is, the most fulfilled women I know live on the AND, not the OR. I want to build companies, lead teams, land make big decisions all day and I also want to come home, let my husband make decisions and cook for him because it brings me joy and comfort. That duality doesn’t make me less. It makes me a human. Being independent is empowering… but dependence (the healthy kind) is what creates closeness. It’s what builds trust, connection, and a life that’s bigger than what you can do alone. Somewhere along the way, hyper-individual culture convinced us that needing no one was the ultimate achievement. That being self-sufficient in every area was the goal. But that mindset the one that keeps you guarded, controlled, relentlessly “strong” is the exact energy that can quickly erode your relationship. At work, that energy makes you extraordinarily successful. At home, it makes you intolerable. I see so many women struggling with this not because they’re wrong, but because no one ever taught them the tools to thrive in BOTH spaces. An adaptive trait at work, is often maladaptive at home. Meanwhile, a lot of girls are busy trying to impress other girls on IG… polishing an image instead of building a life. Somehow it became “uncool” to love men, appreciate them, depend on them, or let them be what they want to be. Unfiltered truth: If you refuse to depend on your man for anything, you remove the very thing most men find meaning in to provide, protect, and build something with you. Not because you’re weak. But because you’re worth providing for. And men feel this deeply … even when they don’t say it. Women feel it too the desire to contribute in ways that aren’t measured in dollars, but in presence, warmth, and care. This isn’t about choosing tradition or modernity and it is NOT about choosing men over yourself. It’s about the courage to want a life that includes both strength and softness, ambition and partnership, independence and interdependence. I love my independence. I love my husband. But the real power .. or even *magic* is choosing a life where both can exist without canceling each other out. A life where love isn’t a threat to your strength but the very thing that makes you stronger.

Never be cheap about investing in yourself.