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impressions
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likes
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141
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Sunderland’s rise this season has been one of the standout stories in football. A club that has spent the last decade fighting its way up, is now flying in its first season back in the Premier League. Tom Burwell, interim CEO, has seen this up close as a board member, but is now stepping up with a club that is building a model that can actually sustain their place in the top flight. Because @SunderlandAFC isn’t a typical football club… 1 in 10 people in the city holds a season ticket. And business decisions aren’t just financial, they’re cultural. So now comes the hardest part. Turning a local, community-driven club into a global Premier League business without losing what made it special in the first place. 🗣️ “ The relentless obsession for performance on & off the field has to be our driver” That shift changes everything: - How you grow revenue - How you build a fanbase - How you approach sponsorship - How you think about media and storytelling But more importantly, how do you build a modern football club. All on Business of Sport 🔥 (links below)
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bizzofsport
Sunderland’s rise this season has been one of the standout stories in football. A club that has spent the last decade fighting its way up, is now flying in its first season back in the Premier League. Tom Burwell, interim CEO, has seen this up close as a board member, but is now stepping up with a club that is building a model that can actually sustain their place in the top flight. Because @SunderlandAFC isn’t a typical football club… 1 in 10 people in the city holds a season ticket. And business decisions aren’t just financial, they’re cultural. So now comes the hardest part. Turning a local, community-driven club into a global Premier League business without losing what made it special in the first place. 🗣️ “ The relentless obsession for performance on & off the field has to be our driver” That shift changes everything: - How you grow revenue - How you build a fanbase - How you approach sponsorship - How you think about media and storytelling But more importantly, how do you build a modern football club. All on Business of Sport 🔥 (links below)
What actually happens between a player and an agent at the highest level? Too often it’s reduced to headlines around money, transfers and ego. But the reality is far more nuanced and far more important. Chris Richards, @CPFC defender, @EmiratesFACup winner and @USMNT Player of the Year, sits down with his agent Alan Redmond to tell us how it really works. From a first contract at Dallas, to being signed by Bayern Munich, to becoming a Premier League regular, Chris’ journey is anything but typical. And at the centre of it all is trust. Not transactions, not quick moves, but long-term thinking, honest conversations and choosing the right moments. This is a story shaped as much by decisions off the pitch as performances on it. All on Business of Sport 🔥 (links below)
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bizzofsport
What actually happens between a player and an agent at the highest level? Too often it’s reduced to headlines around money, transfers and ego. But the reality is far more nuanced and far more important. Chris Richards, @CPFC defender, @EmiratesFACup winner and @USMNT Player of the Year, sits down with his agent Alan Redmond to tell us how it really works. From a first contract at Dallas, to being signed by Bayern Munich, to becoming a Premier League regular, Chris’ journey is anything but typical. And at the centre of it all is trust. Not transactions, not quick moves, but long-term thinking, honest conversations and choosing the right moments. This is a story shaped as much by decisions off the pitch as performances on it. All on Business of Sport 🔥 (links below)
There aren't many (any!) football clubs in England like Dorking Wanderers FC. Founded by Marc White and a group of friends in 1999, the club started 17 tiers below the Premier League. Since then, it has climbed as high as the National League. And somehow, Marc is still the owner, chairman AND manager. But this is no gimmick... Underneath this unconventional structure lies a high performing sports entity that has many lessons to share. Football has a habit of making sensible business decisions disappear the moment winning becomes the priority. As Marc puts it, owners can tell themselves they're going to be disciplined about spending, but all that matters is winning on Saturday. Dorking have made mistakes along the way. They've overspent on players, spent millions upgrading infrastructure and eventually suffered relegation after years of climbing the pyramid. But Marc's biggest principle is simple: relegation is acceptable. Going out of business isn't. Don't build up huge amounts of debt. Make sensible decisions at each turning point. Accept that football is unpredictable, but never allow one bad season to destroy the business. He may be one of the most unconventional people we've had on the podcast, but the principles behind what he's built are anything but. All on Business of Sport 🔥 (links in comments) @bunch_amateurs @DorkingWDRS
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bizzofsport
There aren't many (any!) football clubs in England like Dorking Wanderers FC. Founded by Marc White and a group of friends in 1999, the club started 17 tiers below the Premier League. Since then, it has climbed as high as the National League. And somehow, Marc is still the owner, chairman AND manager. But this is no gimmick... Underneath this unconventional structure lies a high performing sports entity that has many lessons to share. Football has a habit of making sensible business decisions disappear the moment winning becomes the priority. As Marc puts it, owners can tell themselves they're going to be disciplined about spending, but all that matters is winning on Saturday. Dorking have made mistakes along the way. They've overspent on players, spent millions upgrading infrastructure and eventually suffered relegation after years of climbing the pyramid. But Marc's biggest principle is simple: relegation is acceptable. Going out of business isn't. Don't build up huge amounts of debt. Make sensible decisions at each turning point. Accept that football is unpredictable, but never allow one bad season to destroy the business. He may be one of the most unconventional people we've had on the podcast, but the principles behind what he's built are anything but. All on Business of Sport 🔥 (links in comments) @bunch_amateurs @DorkingWDRS
When @SnoopDogg and @lukamodric10 invest in a Championship club, people notice 👀 But beyond the headlines, @SwansOfficial CEO @thgorringe is building something far more interesting: a club learning how to compete with parachute-funded giants without losing its soul. As Tom puts it 🗣️: We can only charge so much for tickets. We can only sell so many shirts. The challenge is to grow without losing who we are. In this episode we cover: ⚽ Turning celebrity ownership into real business impact 💰 Learning from Wrexham’s £10M front of shirt deal 🏟️ Building a global brand without alienating local fans 🧱 Cutting £3.9M in costs after years of overspending 🌍 Competing sustainably in the Championship Headlines into strategy…time to deliver. All on Business of Sport 🔥 Youtube 👉 https://t.co/3ipuGuw8gN Spotify 👉 https://t.co/dl0wWt0bLV Apple 👉 https://t.co/97HR3vyI6s
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bizzofsport
When @SnoopDogg and @lukamodric10 invest in a Championship club, people notice 👀 But beyond the headlines, @SwansOfficial CEO @thgorringe is building something far more interesting: a club learning how to compete with parachute-funded giants without losing its soul. As Tom puts it 🗣️: We can only charge so much for tickets. We can only sell so many shirts. The challenge is to grow without losing who we are. In this episode we cover: ⚽ Turning celebrity ownership into real business impact 💰 Learning from Wrexham’s £10M front of shirt deal 🏟️ Building a global brand without alienating local fans 🧱 Cutting £3.9M in costs after years of overspending 🌍 Competing sustainably in the Championship Headlines into strategy…time to deliver. All on Business of Sport 🔥 Youtube 👉 https://t.co/3ipuGuw8gN Spotify 👉 https://t.co/dl0wWt0bLV Apple 👉 https://t.co/97HR3vyI6s
He’s Back! @patcummins30 returns to the show at a fascinating moment for the sport. World Cup winner. Ashes winner. But more importantly, a captain navigating one of the most complex eras cricket has ever faced. The game has changed since his last visit in summer ‘23… The calendar is relentless. Formats compete with each other. Batters appear to dominate. So how do players prioritise? What does leadership look like when your teammates are also global freelancers? And what has the IPL actually done to the sport beyond the headlines? In this episode we explore: 🏏 How captains manage players across formats, franchises and national duty 💰 The IPL’s true impact on global cricket and player decision-making 📅 The reality of an overloaded calendar and what has to give 🧠 Leadership in a dressing room of global superstars 🌍 How cricket balances tradition with the demands of modern audiences ⚖️ Choosing between country, franchise and career longevity 🔥 Why the best players are now thinking like operators, not just athletes This is a window into how elite cricket really works in 2026. Youtube 👉 https://t.co/80w1j71hy9 Spotify 👉 https://t.co/PAYBZXZVym Apple 👉 https://t.co/7kRUfzl2h7 All on Business of Sport 🔥
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bizzofsport
He’s Back! @patcummins30 returns to the show at a fascinating moment for the sport. World Cup winner. Ashes winner. But more importantly, a captain navigating one of the most complex eras cricket has ever faced. The game has changed since his last visit in summer ‘23… The calendar is relentless. Formats compete with each other. Batters appear to dominate. So how do players prioritise? What does leadership look like when your teammates are also global freelancers? And what has the IPL actually done to the sport beyond the headlines? In this episode we explore: 🏏 How captains manage players across formats, franchises and national duty 💰 The IPL’s true impact on global cricket and player decision-making 📅 The reality of an overloaded calendar and what has to give 🧠 Leadership in a dressing room of global superstars 🌍 How cricket balances tradition with the demands of modern audiences ⚖️ Choosing between country, franchise and career longevity 🔥 Why the best players are now thinking like operators, not just athletes This is a window into how elite cricket really works in 2026. Youtube 👉 https://t.co/80w1j71hy9 Spotify 👉 https://t.co/PAYBZXZVym Apple 👉 https://t.co/7kRUfzl2h7 All on Business of Sport 🔥
We think we understand the finances of professional footballers. Salaries. Cars. Headlines. End of story. The reality is far more fragile and far less talked about. @mattjpsmith played 500+ games for Leeds, Fulham, QPR & Millwall. Unlike most players, he didn’t outsource every decision. University. MBA. Now co-founder of @joinsequel, a venture firm helping athletes think long-term. What he reveals here is uncomfortable listening at times: - Players paying tax on undisclosed agent fees - Contracts with zero transparency - Careers ending with no plan, no structure, no purpose It’s an industry that discourages education, ownership and long-term thinking and the consequences that follow. In this episode we discuss: ⚽ Why footballers often delegate every major life decision and why that backfires 💰 The hidden realities of agent fees, tax bills and financial exposure 📉 How fragile many football clubs actually are behind the scenes 🧠 Why education and decision-making matter more than earnings 📊 Venture investing, outliers and how athletes should really think about wealth 🔄 Transition, retirement and the identity shock players aren’t prepared for This conversation explains why so many players struggle after football and what actually needs to change. Youtube 👉 https://t.co/V8AynCSJ1B Spotify 👉 https://t.co/khjRKfrTNM Apple 👉 https://t.co/3cUD8S5xvA All on Business of Sport 🔥
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bizzofsport
We think we understand the finances of professional footballers. Salaries. Cars. Headlines. End of story. The reality is far more fragile and far less talked about. @mattjpsmith played 500+ games for Leeds, Fulham, QPR & Millwall. Unlike most players, he didn’t outsource every decision. University. MBA. Now co-founder of @joinsequel, a venture firm helping athletes think long-term. What he reveals here is uncomfortable listening at times: - Players paying tax on undisclosed agent fees - Contracts with zero transparency - Careers ending with no plan, no structure, no purpose It’s an industry that discourages education, ownership and long-term thinking and the consequences that follow. In this episode we discuss: ⚽ Why footballers often delegate every major life decision and why that backfires 💰 The hidden realities of agent fees, tax bills and financial exposure 📉 How fragile many football clubs actually are behind the scenes 🧠 Why education and decision-making matter more than earnings 📊 Venture investing, outliers and how athletes should really think about wealth 🔄 Transition, retirement and the identity shock players aren’t prepared for This conversation explains why so many players struggle after football and what actually needs to change. Youtube 👉 https://t.co/V8AynCSJ1B Spotify 👉 https://t.co/khjRKfrTNM Apple 👉 https://t.co/3cUD8S5xvA All on Business of Sport 🔥
What does it really take to run one of the biggest football clubs in sport? Peter Moore was CEO of Liverpool during a trophy-laden era Champions League, Premier League, Club World Cup but he says his real achievement wasn’t silverware… It was reconnecting the club with its people. In a world where CEOs are judged on revenue and asset value, Peter’s philosophy was simple: If you can’t understand the heartbeat of the fanbase, you can’t run the club. We cover: ⚽ Balancing performance & profit in a sport where the two rarely align 👥 Why Klopp’s charisma changes everything for players, executives & fans 💼 The role of a PL CEO 🧨 His take on the Mo Salah fallout 🏟️ The importance of The Anfield Effect 💰 Growing commercial revenue without losing civic identity 🇺🇸 Wrexham, MLS vs Saudi & football’s rise in America A masterclass in leadership, fandom and what the modern game demands from its decision-makers. Youtube: https://t.co/WLZc2s2eoC Spotify: https://t.co/aTvePGy2kx Apple: https://t.co/aCLqKVRBRZ All on Business of Sport 🔥 @PeterMooreUSA
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bizzofsport
What does it really take to run one of the biggest football clubs in sport? Peter Moore was CEO of Liverpool during a trophy-laden era Champions League, Premier League, Club World Cup but he says his real achievement wasn’t silverware… It was reconnecting the club with its people. In a world where CEOs are judged on revenue and asset value, Peter’s philosophy was simple: If you can’t understand the heartbeat of the fanbase, you can’t run the club. We cover: ⚽ Balancing performance & profit in a sport where the two rarely align 👥 Why Klopp’s charisma changes everything for players, executives & fans 💼 The role of a PL CEO 🧨 His take on the Mo Salah fallout 🏟️ The importance of The Anfield Effect 💰 Growing commercial revenue without losing civic identity 🇺🇸 Wrexham, MLS vs Saudi & football’s rise in America A masterclass in leadership, fandom and what the modern game demands from its decision-makers. Youtube: https://t.co/WLZc2s2eoC Spotify: https://t.co/aTvePGy2kx Apple: https://t.co/aCLqKVRBRZ All on Business of Sport 🔥 @PeterMooreUSA
Bryan Habana is one of rugby’s greatest ever players… a World Cup winner, a 100+ cap Springbok, and the joint-highest try scorer in Rugby World Cup history. Rugby is the backdrop, but what Bryan shares goes far deeper: the pressure, the identity, the betrayal, the loneliness, the resilience, and how an elite athlete holds everything together when life is falling apart off the field. This is our longest episode yet, and for good reason. There were moments in this conversation that shocked us and moments that genuinely inspired us. 🗣️ : You can let the world choose your happiness… or you choose it yourself. In this episode we discuss: 💪 Discipline & sacrifice: what it takes to stay world-class for a decade. 🇿🇦 What makes the Springbok culture unique? 💔 The personal betrayal that cost him money & family 📉 Being booed by 40,000 fans and the mentality behind handling public failure 🌍 Retirement shock and having to unlearn to relearn 👨‍👩‍👦 The true cost of fame & sporting success. This is @BryanHabana as you’ve never heard him. Raw, honest, and unbelievably inspiring. All on Business of Sport 🔥 Youtube 👉 https://t.co/06Bj0qtLan Spotify 👉 https://t.co/5FfSWnCPZL Apple 👉 https://t.co/dX5LELkikp
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bizzofsport
Bryan Habana is one of rugby’s greatest ever players… a World Cup winner, a 100+ cap Springbok, and the joint-highest try scorer in Rugby World Cup history. Rugby is the backdrop, but what Bryan shares goes far deeper: the pressure, the identity, the betrayal, the loneliness, the resilience, and how an elite athlete holds everything together when life is falling apart off the field. This is our longest episode yet, and for good reason. There were moments in this conversation that shocked us and moments that genuinely inspired us. 🗣️ : You can let the world choose your happiness… or you choose it yourself. In this episode we discuss: 💪 Discipline & sacrifice: what it takes to stay world-class for a decade. 🇿🇦 What makes the Springbok culture unique? 💔 The personal betrayal that cost him money & family 📉 Being booed by 40,000 fans and the mentality behind handling public failure 🌍 Retirement shock and having to unlearn to relearn 👨‍👩‍👦 The true cost of fame & sporting success. This is @BryanHabana as you’ve never heard him. Raw, honest, and unbelievably inspiring. All on Business of Sport 🔥 Youtube 👉 https://t.co/06Bj0qtLan Spotify 👉 https://t.co/5FfSWnCPZL Apple 👉 https://t.co/dX5LELkikp
Arsenal are Premier League champions again. For @KieranGibbs, who spent over a decade at the club, that title means more than most. He lived through the Emirates transition, the final years of Arsene Wenger, & saw first-hand what it takes to compete at the top of the Premier League. And as he explains, winning a Premier League isn't just about talent. 🗣️ "It takes your whole soul to win a Premier League." Which is why he has so much admiration for this Arsenal team. Not just for getting over the line, but for coming back year after year after disappointment and doing it anyway. But what makes Kieran's story so interesting is what happened after he left Arsenal. While many players followed the traditional path, he made a decision that looked unconventional at the time… an 85% pay cut to join David Beckham's Inter Miami. Years before Messi. Years before the global attention. Years before the club became one of football's biggest stories. While many players spend their careers focused solely on football, Kieran became fascinated by what came next. A fascinating look at what happens when elite performance meets long-term thinking. All on Business of Sport 🔥 (links below)
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bizzofsport
Arsenal are Premier League champions again. For @KieranGibbs, who spent over a decade at the club, that title means more than most. He lived through the Emirates transition, the final years of Arsene Wenger, & saw first-hand what it takes to compete at the top of the Premier League. And as he explains, winning a Premier League isn't just about talent. 🗣️ "It takes your whole soul to win a Premier League." Which is why he has so much admiration for this Arsenal team. Not just for getting over the line, but for coming back year after year after disappointment and doing it anyway. But what makes Kieran's story so interesting is what happened after he left Arsenal. While many players followed the traditional path, he made a decision that looked unconventional at the time… an 85% pay cut to join David Beckham's Inter Miami. Years before Messi. Years before the global attention. Years before the club became one of football's biggest stories. While many players spend their careers focused solely on football, Kieran became fascinated by what came next. A fascinating look at what happens when elite performance meets long-term thinking. All on Business of Sport 🔥 (links below)
What does it take to run a national football association? Not just the manager. Not just the superstar players. The entire organisation behind it. @NoelMooney13 is CEO of the @FAWales and is overseeing one of the most transformative periods in Welsh football history: - World Cup qualification. - Record investment in grassroots. - A domestic league being rebuilt from the ground up. - Capitalising on Snoop, Wrexham, and the swell of Welsh talent. This is the side of international football we rarely hear about. In this episode we get into: ⚽ How WC qualification changes the finances of a nation 💰 The “third, third, third” rule behind World Cup prize money 🏟️ Why Wales don’t own a national stadium and why that won’t change 🌍 The commercial reality of competing next to England 📈 Rebuilding the Welsh domestic league 🇺🇸 Why American investors are circling Welsh clubs ✈️ The hidden cost of high performance 🧠 Managing politics, identity and leadership at the international level 🗣️: “ You need to be really agile and really together. It's our secret sauce.” Welsh football has momentum. Can they take advantage? Youtube 👉 https://t.co/UIwY4958P7 Apple 👉 https://t.co/5UxIJXFD2T Spotify 👉 https://t.co/25oKSfS70k All on Business of Sport 🔥
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bizzofsport
What does it take to run a national football association? Not just the manager. Not just the superstar players. The entire organisation behind it. @NoelMooney13 is CEO of the @FAWales and is overseeing one of the most transformative periods in Welsh football history: - World Cup qualification. - Record investment in grassroots. - A domestic league being rebuilt from the ground up. - Capitalising on Snoop, Wrexham, and the swell of Welsh talent. This is the side of international football we rarely hear about. In this episode we get into: ⚽ How WC qualification changes the finances of a nation 💰 The “third, third, third” rule behind World Cup prize money 🏟️ Why Wales don’t own a national stadium and why that won’t change 🌍 The commercial reality of competing next to England 📈 Rebuilding the Welsh domestic league 🇺🇸 Why American investors are circling Welsh clubs ✈️ The hidden cost of high performance 🧠 Managing politics, identity and leadership at the international level 🗣️: “ You need to be really agile and really together. It's our secret sauce.” Welsh football has momentum. Can they take advantage? Youtube 👉 https://t.co/UIwY4958P7 Apple 👉 https://t.co/5UxIJXFD2T Spotify 👉 https://t.co/25oKSfS70k All on Business of Sport 🔥
How do you survive at the top of tennis in the strongest era the sport has ever seen? Kyle Edmund reached world number 14, became British number one, made a Grand Slam semi-final, won two ATP titles…and played against the likes of Djokovic, Nadal & Federer. But what does it take to get there, stay there and then work out who you are when it ends. @kyle8edmund left home at 13 to pursue tennis properly. By the time most people are still working out what they want to do, he had already committed to one of the most demanding individual sports in the world. No team to hide behind. No shared responsibility. No guaranteed income unless you win. And as Kyle explains, even reaching the top does not remove the pressure. Coaches. Physios. Travel. Hotels. Taxes. Agents. The costs of staying competitive are enormous, and unless you are consistently winning at the highest level, the business of being a tennis player is far more fragile than people realise. Then there is the other side… Injuries. Retirement at 30; the reality of waking up one day without the thing that has defined your life since childhood. This is a rare look inside the world of elite tennis from someone who has lived every part of it. All on Business of Sport 🔥 (links below)
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bizzofsport
How do you survive at the top of tennis in the strongest era the sport has ever seen? Kyle Edmund reached world number 14, became British number one, made a Grand Slam semi-final, won two ATP titles…and played against the likes of Djokovic, Nadal & Federer. But what does it take to get there, stay there and then work out who you are when it ends. @kyle8edmund left home at 13 to pursue tennis properly. By the time most people are still working out what they want to do, he had already committed to one of the most demanding individual sports in the world. No team to hide behind. No shared responsibility. No guaranteed income unless you win. And as Kyle explains, even reaching the top does not remove the pressure. Coaches. Physios. Travel. Hotels. Taxes. Agents. The costs of staying competitive are enormous, and unless you are consistently winning at the highest level, the business of being a tennis player is far more fragile than people realise. Then there is the other side… Injuries. Retirement at 30; the reality of waking up one day without the thing that has defined your life since childhood. This is a rare look inside the world of elite tennis from someone who has lived every part of it. All on Business of Sport 🔥 (links below)
When @KSI invests into a non-league football club, people pay attention… But at Dagenham & Redbridge, attention is just the starting point. John Grabowski is leading a project that’s trying to turn that buzz into something far more substantial: a sustainable football business. Because this is non-league football: - There’s no meaningful central TV money. - And a third of revenue comes from the bar…! So what actually moves the needle? This is what reality looks like for most clubs trying to climb the pyramid. All on Business of Sport 🔥 @Dag_RedFC
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bizzofsport
When @KSI invests into a non-league football club, people pay attention… But at Dagenham & Redbridge, attention is just the starting point. John Grabowski is leading a project that’s trying to turn that buzz into something far more substantial: a sustainable football business. Because this is non-league football: - There’s no meaningful central TV money. - And a third of revenue comes from the bar…! So what actually moves the needle? This is what reality looks like for most clubs trying to climb the pyramid. All on Business of Sport 🔥 @Dag_RedFC
What does elite performance look like when no one’s watching? @PetrCech is remembered for trophies and big moments. But this is about how he thinks, not just what he won. From studying for an MBA & PhD to obsessing over preparation, languages, leadership and process, this is a path into the mind of someone who never left improvement to chance. Yes, there’s nostalgia, but it’s really about the relentless pursuit of success. We cover: ⚽ Why preparation beats talent under pressure 🧠 How learning languages helped him win games 🏆 What separates serial winners from great players 💼 Why footballers should think like executives while still playing 💪 Managing fear, failure & life-threatening injury 🔍 Penalty shootouts, marginal gains & decision-making under stress 📚 Why education creates freedom after football 🗣️ “Preparation breeds confidence. Confidence eliminates regret.” Lessons for business, leadership and life; not just sport. Youtube 👉 https://t.co/Boe0tdK2pB Spotify 👉 https://t.co/dt5pxav7az Apple 👉 https://t.co/fQb4tD2L6R All on Business of Sport 🔥 @EMWGlobalSports
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bizzofsport
What does elite performance look like when no one’s watching? @PetrCech is remembered for trophies and big moments. But this is about how he thinks, not just what he won. From studying for an MBA & PhD to obsessing over preparation, languages, leadership and process, this is a path into the mind of someone who never left improvement to chance. Yes, there’s nostalgia, but it’s really about the relentless pursuit of success. We cover: ⚽ Why preparation beats talent under pressure 🧠 How learning languages helped him win games 🏆 What separates serial winners from great players 💼 Why footballers should think like executives while still playing 💪 Managing fear, failure & life-threatening injury 🔍 Penalty shootouts, marginal gains & decision-making under stress 📚 Why education creates freedom after football 🗣️ “Preparation breeds confidence. Confidence eliminates regret.” Lessons for business, leadership and life; not just sport. Youtube 👉 https://t.co/Boe0tdK2pB Spotify 👉 https://t.co/dt5pxav7az Apple 👉 https://t.co/fQb4tD2L6R All on Business of Sport 🔥 @EMWGlobalSports
Launching a new sports competition is easy on a pitch deck. Building one that people genuinely care about is much harder. On 12th September, Ultimate 7s begins in Cardiff. Six clubs. Men’s and women’s teams. 132 of the world’s best Rugby Sevens players competing across three events in Cardiff, Biarritz and Brentford. The ambition is significant. But what makes our conversation with Managing Director Barney Pascall so compelling is how little he tries to pretend that the difficult parts have already been solved. You don’t create tribal fans overnight. Brands need a genuine reason to care. And no sporting property can rely on its owners continually funding it forever. 🗣️ “Let’s be measured about this, guys.” That principle runs throughout the business model. It has chosen stadiums it can realistically fill rather than immediately trying to sell 80,000 tickets. It is prioritising reach over an inflated broadcast rights fee, combining traditional channels with YouTube and co-streaming. And it plans to prove the value of the competition before potentially selling franchises after year three. The sporting product has obvious strengths. Rugby Sevens is short, fast and built for modern audiences. Men and women compete on the same night. The world’s best players are involved. And the league can provide a genuine platform between the World Series and the Olympics. But great sport alone doesn’t guarantee a great business. The real challenge is turning attention into fandom, fandom into commercial value, and early investment into something sustainable. Barney isn’t promising that happens overnight. He is building a model designed to give it the best possible chance. A fascinating look at how you launch new sporting IP with genuine ambition, without losing sight of the realities that determine whether it succeeds. All on Business of Sport 🔥 (links in comments)
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1mo ago
bizzofsport
Launching a new sports competition is easy on a pitch deck. Building one that people genuinely care about is much harder. On 12th September, Ultimate 7s begins in Cardiff. Six clubs. Men’s and women’s teams. 132 of the world’s best Rugby Sevens players competing across three events in Cardiff, Biarritz and Brentford. The ambition is significant. But what makes our conversation with Managing Director Barney Pascall so compelling is how little he tries to pretend that the difficult parts have already been solved. You don’t create tribal fans overnight. Brands need a genuine reason to care. And no sporting property can rely on its owners continually funding it forever. 🗣️ “Let’s be measured about this, guys.” That principle runs throughout the business model. It has chosen stadiums it can realistically fill rather than immediately trying to sell 80,000 tickets. It is prioritising reach over an inflated broadcast rights fee, combining traditional channels with YouTube and co-streaming. And it plans to prove the value of the competition before potentially selling franchises after year three. The sporting product has obvious strengths. Rugby Sevens is short, fast and built for modern audiences. Men and women compete on the same night. The world’s best players are involved. And the league can provide a genuine platform between the World Series and the Olympics. But great sport alone doesn’t guarantee a great business. The real challenge is turning attention into fandom, fandom into commercial value, and early investment into something sustainable. Barney isn’t promising that happens overnight. He is building a model designed to give it the best possible chance. A fascinating look at how you launch new sporting IP with genuine ambition, without losing sight of the realities that determine whether it succeeds. All on Business of Sport 🔥 (links in comments)
🗣️ "MotorGP is not Formula One on two wheels. It is a separate sport with its own identity and values. The sport is not broken and does not need fixing, it is already in an incredible place. We will continue to improve it, but by leaning into what makes it different, not by trying to turn it into F1." @denkmit
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7mo ago
bizzofsport
🗣️ "MotorGP is not Formula One on two wheels. It is a separate sport with its own identity and values. The sport is not broken and does not need fixing, it is already in an incredible place. We will continue to improve it, but by leaning into what makes it different, not by trying to turn it into F1." @denkmit

Youtube: youtu.be/ITINFFBqFJ4 Spotify: open.spotify.com/episode/… Apple: podcasts.apple.com/us/pod…

10.8K
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1w ago
bizzofsport
Youtube: https://youtu.be/ITINFFBqFJ4 Spotify: https://open.spotify.com/episode/0sxMcsFKCHDDyg30FkHpVr?si=y8wbwEMMQKe0fKIf0a0jQA Apple: https://podcasts.apple.com/us/podcast/business-of-sport/id1690597762

Youtube: t.co/Cj0I2nuhbC Spotify: t.co/dX472z6lWc

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5mo ago
bizzofsport
Youtube: https://t.co/Cj0I2nuhbC Spotify: https://t.co/dX472z6lWc
Tymal Mills has built one of the most unique careers in modern cricket. By leaning into where the game was going before most people saw it. At 22, he was sitting in a room being told he might have to retire. A spinal issue meant the traditional path, Test cricket, long-form success, was gone. Most careers end there… his didn’t. @tmills15 became a T20 specialist before the world fully understood what that meant. Playing across continents from South Africa to Australia. Even becoming the 2nd highest paid overseas player in the 2017 IPL auction. But with injuries and age comes the vital question of thinking beyond just performance. From content to brand to partnerships with OnlyFans which push boundaries. This is about how athletes are starting to take control of their careers off the pitch as well. 🗣️ “It pushed me to be brave… and try something new.” A different kind of cricket story, that could be a sign of where the game is going as franchise cricket becomes the ever more lucrative option. All on Business of Sport 🔥 (links below)
6.78K
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5mo ago
bizzofsport
Tymal Mills has built one of the most unique careers in modern cricket. By leaning into where the game was going before most people saw it. At 22, he was sitting in a room being told he might have to retire. A spinal issue meant the traditional path, Test cricket, long-form success, was gone. Most careers end there… his didn’t. @tmills15 became a T20 specialist before the world fully understood what that meant. Playing across continents from South Africa to Australia. Even becoming the 2nd highest paid overseas player in the 2017 IPL auction. But with injuries and age comes the vital question of thinking beyond just performance. From content to brand to partnerships with OnlyFans which push boundaries. This is about how athletes are starting to take control of their careers off the pitch as well. 🗣️ “It pushed me to be brave… and try something new.” A different kind of cricket story, that could be a sign of where the game is going as franchise cricket becomes the ever more lucrative option. All on Business of Sport 🔥 (links below)
MotoGP is the biggest global sport you may not know about. Hundreds of millions of fans. Elite athletes. A proven commercial model. And now… Liberty Media have joined the party. The same group that transformed Formula 1 into one of the most valuable and culturally relevant sports in the world are turning their attention to two wheels. So the question is obvious: What happens next? Carlos Ezpeleta is right at the centre of it. As one of the key figures shaping MotoGP’s future, his job is to grow the sport into a true global media property… without losing the identity that made it special in the first place. Because this isn’t F1: Different audience. Different culture. Different product. 🗣️ You have to grow, but you can’t lose what makes the sport authentic. In this episode we explore: 🏁 What Liberty Media’s arrival really means for @MotoGP 📺 Why storytelling, media and distribution will define the next phase of growth 🌍 Expanding globally without alienating diehard fans 💰 The commercial model behind MotoGP and how it differs from F1 🎟️ Building events that feel like experiences, not just races 📊 How you grow a sport that already has scale but wants more relevance ⚖️ Balancing innovation with tradition in a rapidly changing sports landscape Youtube 👉 https://t.co/vvVDyhwV9s Spotify 👉 https://t.co/K7E72Iru5Y Apple 👉 https://t.co/ru1zJUDLiH All on Business of Sport 🔥
6.77K
34
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7mo ago
bizzofsport
MotoGP is the biggest global sport you may not know about. Hundreds of millions of fans. Elite athletes. A proven commercial model. And now… Liberty Media have joined the party. The same group that transformed Formula 1 into one of the most valuable and culturally relevant sports in the world are turning their attention to two wheels. So the question is obvious: What happens next? Carlos Ezpeleta is right at the centre of it. As one of the key figures shaping MotoGP’s future, his job is to grow the sport into a true global media property… without losing the identity that made it special in the first place. Because this isn’t F1: Different audience. Different culture. Different product. 🗣️ You have to grow, but you can’t lose what makes the sport authentic. In this episode we explore: 🏁 What Liberty Media’s arrival really means for @MotoGP 📺 Why storytelling, media and distribution will define the next phase of growth 🌍 Expanding globally without alienating diehard fans 💰 The commercial model behind MotoGP and how it differs from F1 🎟️ Building events that feel like experiences, not just races 📊 How you grow a sport that already has scale but wants more relevance ⚖️ Balancing innovation with tradition in a rapidly changing sports landscape Youtube 👉 https://t.co/vvVDyhwV9s Spotify 👉 https://t.co/K7E72Iru5Y Apple 👉 https://t.co/ru1zJUDLiH All on Business of Sport 🔥
"It was instinct, even though the police were telling me not to go there and warning me to turn back. As I walked toward the stadium, people were shouting at me and I realised there were things that needed to be said. So I put my bag down and walked in to confront it directly." Youtube 👉 https://t.co/Boe0tdK2pB Spotify 👉 https://t.co/dt5pxav7az Apple 👉 https://t.co/fQb4tD2L6R @CFCDaily
6.19K
28
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9mo ago
bizzofsport
"It was instinct, even though the police were telling me not to go there and warning me to turn back. As I walked toward the stadium, people were shouting at me and I realised there were things that needed to be said. So I put my bag down and walked in to confront it directly." Youtube 👉 https://t.co/Boe0tdK2pB Spotify 👉 https://t.co/dt5pxav7az Apple 👉 https://t.co/fQb4tD2L6R @CFCDaily

Business of Sport (@bizzofsport) X Stats & Analytics

Business of Sport (@bizzofsport) has 2.87K X followers with a 0.63% engagement rate over the past 12 months. Across 121 posts, Business of Sport received 4.65K total likes and 765K impressions, averaging 38.5 likes per post. This page tracks Business of Sport's performance metrics, top content, and engagement trends — updated daily. To benchmark @bizzofsport against other accounts, use Socialpruf's X competitor analysis tool.

Business of Sport (@bizzofsport) X Analytics FAQ

How many X (Twitter) followers does Business of Sport have?+
Business of Sport (@bizzofsport) has 2.87K X (Twitter) followers as of October 2026.
What is Business of Sport's X (Twitter) engagement rate?+
Business of Sport's X (Twitter) engagement rate is 0.63% over the last 12 months, based on 121 posts.
How many likes does Business of Sport get on X (Twitter)?+
Business of Sport received 4.65K total likes across 121 posts in the last 12 months, averaging 38.5 likes per post.
How many X (Twitter) impressions does Business of Sport get?+
Business of Sport's X (Twitter) content generated 765K total impressions over the last 12 months.
Can I compare Business of Sport with other X accounts?+
Yes. Add @bizzofsport to a competitor set with Socialpruf's X competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.