Stop guessing.

True. Thats why Socialpruf does not recommend scheduling.

The conversation around clipping is continuously increasing. We could see some guardrails being put in place soon, especially for public-facing agencies that offer clipping. Pay-to-post does need to be disclosed. The clippers themselves won't get punished, too hard to identify, since most of them hide behind faceless accounts. But agencies ... could see some warnings soon.

@maciekl_ Any clippers who see this, checkout socialpruf, we can help you with reporting a CPM

@juliapintar @juliapintar Check us out at Socialpruf, we can make tracking your campaigns 10x easier

Full report: t.co/84VmnWtaWW

@theisaacmed Ya this is true. Its why we’ve strayed away from scheduling at Socialpruf socialpruf.com

Paramount just released a bong-shaped popcorn bucket for Scary Movie 6 and the entire internet is talking about it. The original Scary Movie marketing in the early 2000s included promotional rolling papers. Two decades later, the same team committed to the bit harder than anyone in studio marketing. That's what franchise IP is supposed to feel like.

This is some amazing info for any marketer

Lululemon did 242M organic impressions in the 6 months ending May 2025. The same window this year: 50M. They cut TikTok output to almost zero. Last year TikTok was 98% of their reach. This year it's 2%. Their engagement rate is up 155%, but the audience is now a fifth of what it was. Niche is not a strategy when your category is mass.

Could we see this also happening with marketing agencies? 🤔