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followers
132K
impressions
20.5M
likes
98.3K
comments
2.71K
posts
612
engagement
0.493%
emv
$437K
Average per post
33.4K

Key Metrics

Distributions

Top Content

NOBS is a testament to what can happen thanks to the power of social media. We’re making waves across the country and in your dental office to bring you the very best of oral care! #fluoridefree
5.81M
33.0K
688
12mo ago
nobsroutines
NOBS is a testament to what can happen thanks to the power of social media. We’re making waves across the country and in your dental office to bring you the very best of oral care! #fluoridefree
A touch of chaos before dinner. Good for communication, and even better for the reactions. ✨ #aiprank #aiplumber #prank #Relationship
3.10M
9.35K
133
9mo ago
nobsroutines
A touch of chaos before dinner. Good for communication, and even better for the reactions. ✨ #aiprank #aiplumber #prank #Relationship
Here’s the other side of the origin story behind NOBS Toothpaste from our dentist co-founder’s perspective! NOBS is an incredible toothpaste packed with 5% nano hydroxyapatite to remineralize your enamel, and we’d love for you to give us a chance. #storytime @thenobsdentist
1.77M
5.41K
84
11mo ago
nobsroutines
Here’s the other side of the origin story behind NOBS Toothpaste from our dentist co-founder’s perspective! NOBS is an incredible toothpaste packed with 5% nano hydroxyapatite to remineralize your enamel, and we’d love for you to give us a chance. #storytime @thenobsdentist
If you’re trying to limit your exposure to certain chemicals and plastics, there’s a brand that does just that.
1.51M
2.10K
91
10mo ago
nobsroutines
If you’re trying to limit your exposure to certain chemicals and plastics, there’s a brand that does just that.
Did you know that NOBS is not available in the toothpaste style at Target? In fact you can find it in the beauty minis section instead! Oral care exists at the intersection of health and beauty and treating yourself to a great toothpaste is no different than treating yourself to a great serum. #teeth #targetfinds #targetrun #toothpaste #fluoridefreetoothpaste
679K
665
17
4mo ago
nobsroutines
Did you know that NOBS is not available in the toothpaste style at Target? In fact you can find it in the beauty minis section instead! Oral care exists at the intersection of health and beauty and treating yourself to a great toothpaste is no different than treating yourself to a great serum. #teeth #targetfinds #targetrun #toothpaste #fluoridefreetoothpaste
So what makes NOBS Toothpaste tablets different from traditional toothpaste? In short everything: the streamlined ingredient list, the effective formula, as well as the form factor. You just chew one tablet for a few seconds and it foams up into a minty toothpaste you can brush with just like normal. If you haven't given NOBS a chance, now's the time. You can find it in your local Target. #toothpaste #fluoridefree #hydroxyapatitetoothpaste #xylitol
638K
2.11K
248
4mo ago
nobsroutines
So what makes NOBS Toothpaste tablets different from traditional toothpaste? In short everything: the streamlined ingredient list, the effective formula, as well as the form factor. You just chew one tablet for a few seconds and it foams up into a minty toothpaste you can brush with just like normal. If you haven't given NOBS a chance, now's the time. You can find it in your local Target. #toothpaste #fluoridefree #hydroxyapatitetoothpaste #xylitol
Two of the founders behind NOBS get together to discuss everything: toothpaste tablets, self-doubt, and getting into retail! #retailtiktok #storytimevideos #toothpaste
562K
265
5
4mo ago
nobsroutines
Two of the founders behind NOBS get together to discuss everything: toothpaste tablets, self-doubt, and getting into retail! #retailtiktok #storytimevideos #toothpaste
If you’re trying to limit your exposure to certain chemicals for your health, there’s an oral care company that does just that.
463K
695
13
10mo ago
nobsroutines
If you’re trying to limit your exposure to certain chemicals for your health, there’s an oral care company that does just that.
Some duos are messy, this one’s squeaky clean. This floss earns its spot in your bag: ✨Expandable for a deeper clean ✨Infused with black seed oil ✨Built to hold together without shredding. #floss #expandingfloss #flossing
437K
4.65K
24
11mo ago
nobsroutines
Some duos are messy, this one’s squeaky clean. This floss earns its spot in your bag: ✨Expandable for a deeper clean ✨Infused with black seed oil ✨Built to hold together without shredding. #floss #expandingfloss #flossing
NOBS toothpaste tablets are free from SLS, fluoride, and a host of other ingredients that can commonly cause allergies and sensitivities. Instead, they contain powerful ingredients like nano hydroxyapatite, xylitol, licorice root, zinc citrate, and more for the most powerful clean and healthiest smile you’ve ever seen. It’s time to give NOBS a chance and grab yours today! #oralhealth #hydroxyapatite
428K
654
14
8mo ago
nobsroutines
NOBS toothpaste tablets are free from SLS, fluoride, and a host of other ingredients that can commonly cause allergies and sensitivities. Instead, they contain powerful ingredients like nano hydroxyapatite, xylitol, licorice root, zinc citrate, and more for the most powerful clean and healthiest smile you’ve ever seen. It’s time to give NOBS a chance and grab yours today! #oralhealth #hydroxyapatite
RIP Better Biöm, LONG LIVE NOBS. We realized that it only made sense to call the whole company NOBS. After all, that’s how most know us anyway. We’re still the same people, the same products and we’re still taking the BS out of oral care. #nobstoothpaste
398K
1.88K
119
9mo ago
nobsroutines
RIP Better Biöm, LONG LIVE NOBS. We realized that it only made sense to call the whole company NOBS. After all, that’s how most know us anyway. We’re still the same people, the same products and we’re still taking the BS out of oral care. #nobstoothpaste
These all sound like great decisions to us… 🤷‍♀️ #recordingeverytime #shopping #shoppinghaul
358K
1.39K
3
8mo ago
nobsroutines
These all sound like great decisions to us… 🤷‍♀️ #recordingeverytime #shopping #shoppinghaul
Toothpaste has been the same since the 1950s until our NOBS toothpaste tablets came around. Packed with an incredible formula of just 13 ingredients, NOBS contains everything you need and nothing you don't. #toothpastetablets #toothpaste #fluoridefree #hydroxyapatitetoothpaste
328K
83
0
4mo ago
nobsroutines
Toothpaste has been the same since the 1950s until our NOBS toothpaste tablets came around. Packed with an incredible formula of just 13 ingredients, NOBS contains everything you need and nothing you don't. #toothpastetablets #toothpaste #fluoridefree #hydroxyapatitetoothpaste
The problem with most fluoride-free toothpaste? It's that they take the fluoride out, but then they don't replace it with anything! You see, fluoride is in toothpaste because of its remineralizing power. If you remove it from toothpaste, you have to replace it with an equally effective remineralizing agent. That's what we did with our NOBS Toothpaste Tablets by using nano-hydroxyapatite instead. #hydroxyapatite toothpaste #fluoridefree #teeth #cavity #dentist
290K
144
6
3mo ago
nobsroutines
The problem with most fluoride-free toothpaste? It's that they take the fluoride out, but then they don't replace it with anything! You see, fluoride is in toothpaste because of its remineralizing power. If you remove it from toothpaste, you have to replace it with an equally effective remineralizing agent. That's what we did with our NOBS Toothpaste Tablets by using nano-hydroxyapatite instead. #hydroxyapatite toothpaste #fluoridefree #teeth #cavity #dentist
NOBS toothpaste tablets are the way of the future. With just one tiny bite-sized tablet, you're getting 13 incredible ingredients in a formula that is designed to support your oral microbiome and your enamel. #toothpaste #toothpastetablets #fluoridefree
277K
109
2
4mo ago
nobsroutines
NOBS toothpaste tablets are the way of the future. With just one tiny bite-sized tablet, you're getting 13 incredible ingredients in a formula that is designed to support your oral microbiome and your enamel. #toothpaste #toothpastetablets #fluoridefree
NOBS was born out of necessity. The need for a toothpaste that was gentle enough to use on sensitive tissues in our mouths while still being effective at protecting your enamel. Instead of using harsh chemicals like sodium lauryl sulfate, we use gentle surfactants derived from coconut oil. Instead of using fluoride, we use nano hydroxyapatite, which is a bio-compatible and equally effective alternative. If you haven't given our toothpaste tablets a chance yet, this is the time. #toothpaste #fluoridefree #hydroxyapatite #teeth #cavity
274K
242
19
3mo ago
nobsroutines
NOBS was born out of necessity. The need for a toothpaste that was gentle enough to use on sensitive tissues in our mouths while still being effective at protecting your enamel. Instead of using harsh chemicals like sodium lauryl sulfate, we use gentle surfactants derived from coconut oil. Instead of using fluoride, we use nano hydroxyapatite, which is a bio-compatible and equally effective alternative. If you haven't given our toothpaste tablets a chance yet, this is the time. #toothpaste #fluoridefree #hydroxyapatite #teeth #cavity
Now you see it… now you don’t.  Our expanding floss is quite magical. ✨As it comes in contact with saliva, it expands to cover more surface area and better fit every curve of your teeth.  #magictrick #magic #expandingfloss
242K
1.10K
2
11mo ago
nobsroutines
Now you see it… now you don’t.  Our expanding floss is quite magical. ✨As it comes in contact with saliva, it expands to cover more surface area and better fit every curve of your teeth.  #magictrick #magic #expandingfloss
What if we thought about oral care the same way we think about skin care? A great oral care routine includes tongue scraping, flossing, and brushing, and it should make you feel as beautiful and confident as a good skin care routine will. That's why we created NOBS, packed with just 13 incredible ingredients to support your oral microbiome and healthy enamel. #toothpastetablets #toothpaste #fluoridefree #hydroxyapatitetoothpaste #teeth
235K
67
4
4mo ago
nobsroutines
What if we thought about oral care the same way we think about skin care? A great oral care routine includes tongue scraping, flossing, and brushing, and it should make you feel as beautiful and confident as a good skin care routine will. That's why we created NOBS, packed with just 13 incredible ingredients to support your oral microbiome and healthy enamel. #toothpastetablets #toothpaste #fluoridefree #hydroxyapatitetoothpaste #teeth
Can we get a redo? 🔁 #announcement #announcementtrend
202K
4.93K
59
7mo ago
nobsroutines
Can we get a redo? 🔁 #announcement #announcementtrend
Spa day for the toothpaste that survived 365 mornings of coffee, chaos, and bad breath. Reba would be proud. If you peeped our iconic H2.O cleanser in the corner, you’re not seeing things. She’s a survivor ( only back while supplies last 🏃‍♀️) #spaday #oralcare #skincare
188K
186
2
11mo ago
nobsroutines
Spa day for the toothpaste that survived 365 mornings of coffee, chaos, and bad breath. Reba would be proud. If you peeped our iconic H2.O cleanser in the corner, you’re not seeing things. She’s a survivor ( only back while supplies last 🏃‍♀️) #spaday #oralcare #skincare

NOBS Routines (@nobsroutines) Tiktok Stats & Analytics

NOBS Routines (@nobsroutines) has 132K Tiktok followers with a 0.49% engagement rate over the past 12 months. Across 612 videos, NOBS Routines received 98.3K total likes and 20.5M views, averaging 161 likes per video. This page tracks NOBS Routines's performance metrics, top content, and engagement trends — updated daily.

NOBS Routines (@nobsroutines) Tiktok Analytics FAQ

How many TikTok followers does NOBS Routines have?+
NOBS Routines (@nobsroutines) has 132K TikTok followers as of August 2026.
What is NOBS Routines's TikTok engagement rate?+
NOBS Routines's TikTok engagement rate is 0.49% over the last 12 months, based on 612 videos.
How many likes does NOBS Routines get on TikTok?+
NOBS Routines received 98.3K total likes across 612 videos in the last 12 months, averaging 161 likes per video.
How many TikTok views does NOBS Routines get?+
NOBS Routines's TikTok content generated 20.5M total views over the last 12 months.