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133K
impressions
13.0M
likes
57.1K
comments
1.78K
posts
581
engagement
0.453%
emv
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A touch of chaos before dinner. Good for communication, and even better for the reactions. ✨ #aiprank #aiplumber #prank #Relationship
3.10M
9.35K
131
9mo ago
nobsroutines
A touch of chaos before dinner. Good for communication, and even better for the reactions. ✨ #aiprank #aiplumber #prank #Relationship
If you’re trying to limit your exposure to certain chemicals and plastics, there’s a brand that does just that.
1.51M
2.10K
91
10mo ago
nobsroutines
If you’re trying to limit your exposure to certain chemicals and plastics, there’s a brand that does just that.
Did you know that NOBS is not available in the toothpaste style at Target? In fact you can find it in the beauty minis section instead! Oral care exists at the intersection of health and beauty and treating yourself to a great toothpaste is no different than treating yourself to a great serum. #teeth #targetfinds #targetrun #toothpaste #fluoridefreetoothpaste
681K
668
17
4mo ago
nobsroutines
Did you know that NOBS is not available in the toothpaste style at Target? In fact you can find it in the beauty minis section instead! Oral care exists at the intersection of health and beauty and treating yourself to a great toothpaste is no different than treating yourself to a great serum. #teeth #targetfinds #targetrun #toothpaste #fluoridefreetoothpaste
So what makes NOBS Toothpaste tablets different from traditional toothpaste? In short everything: the streamlined ingredient list, the effective formula, as well as the form factor. You just chew one tablet for a few seconds and it foams up into a minty toothpaste you can brush with just like normal. If you haven't given NOBS a chance, now's the time. You can find it in your local Target. #toothpaste #fluoridefree #hydroxyapatitetoothpaste #xylitol
662K
2.37K
273
4mo ago
nobsroutines
So what makes NOBS Toothpaste tablets different from traditional toothpaste? In short everything: the streamlined ingredient list, the effective formula, as well as the form factor. You just chew one tablet for a few seconds and it foams up into a minty toothpaste you can brush with just like normal. If you haven't given NOBS a chance, now's the time. You can find it in your local Target. #toothpaste #fluoridefree #hydroxyapatitetoothpaste #xylitol
Two of the founders behind NOBS get together to discuss everything: toothpaste tablets, self-doubt, and getting into retail! #retailtiktok #storytimevideos #toothpaste
565K
269
5
5mo ago
nobsroutines
Two of the founders behind NOBS get together to discuss everything: toothpaste tablets, self-doubt, and getting into retail! #retailtiktok #storytimevideos #toothpaste
Vampires might be immortal, but your enamel is not. That’s why DIY fangs and aggressive filing can do real damage long after the glow of the Jack-O-Lantern fades. 🎃 Protecting your natural enamel matters more than chasing a trend. NOBS Toothpaste Tablets use nano-hydroxyapatite to help strengthen and protect enamel without harsh ingredients that can be tough on teeth. Ve vant your teeth feeling fang-tastic, vithout ze B.S.🧛🦷 #TeethFiling #DentalCare #OralCare #EnamelProtection #CosmeticDentistry #Fangs
537K
975
14
1mo ago
nobsroutines
Vampires might be immortal, but your enamel is not. That’s why DIY fangs and aggressive filing can do real damage long after the glow of the Jack-O-Lantern fades. 🎃 Protecting your natural enamel matters more than chasing a trend. NOBS Toothpaste Tablets use nano-hydroxyapatite to help strengthen and protect enamel without harsh ingredients that can be tough on teeth. Ve vant your teeth feeling fang-tastic, vithout ze B.S.🧛🦷 #TeethFiling #DentalCare #OralCare #EnamelProtection #CosmeticDentistry #Fangs
If you’re trying to limit your exposure to certain chemicals for your health, there’s an oral care company that does just that.
463K
695
13
10mo ago
nobsroutines
If you’re trying to limit your exposure to certain chemicals for your health, there’s an oral care company that does just that.
Some duos are messy, this one’s squeaky clean. This floss earns its spot in your bag: ✨Expandable for a deeper clean ✨Infused with black seed oil ✨Built to hold together without shredding. #floss #expandingfloss #flossing
437K
4.65K
24
11mo ago
nobsroutines
Some duos are messy, this one’s squeaky clean. This floss earns its spot in your bag: ✨Expandable for a deeper clean ✨Infused with black seed oil ✨Built to hold together without shredding. #floss #expandingfloss #flossing
NOBS toothpaste tablets are free from SLS, fluoride, and a host of other ingredients that can commonly cause allergies and sensitivities. Instead, they contain powerful ingredients like nano hydroxyapatite, xylitol, licorice root, zinc citrate, and more for the most powerful clean and healthiest smile you’ve ever seen. It’s time to give NOBS a chance and grab yours today! #oralhealth #hydroxyapatite
428K
654
14
8mo ago
nobsroutines
NOBS toothpaste tablets are free from SLS, fluoride, and a host of other ingredients that can commonly cause allergies and sensitivities. Instead, they contain powerful ingredients like nano hydroxyapatite, xylitol, licorice root, zinc citrate, and more for the most powerful clean and healthiest smile you’ve ever seen. It’s time to give NOBS a chance and grab yours today! #oralhealth #hydroxyapatite
RIP Better Biöm, LONG LIVE NOBS. We realized that it only made sense to call the whole company NOBS. After all, that’s how most know us anyway. We’re still the same people, the same products and we’re still taking the BS out of oral care. #nobstoothpaste
398K
1.88K
119
10mo ago
nobsroutines
RIP Better Biöm, LONG LIVE NOBS. We realized that it only made sense to call the whole company NOBS. After all, that’s how most know us anyway. We’re still the same people, the same products and we’re still taking the BS out of oral care. #nobstoothpaste
These all sound like great decisions to us… 🤷‍♀️ #recordingeverytime #shopping #shoppinghaul
358K
1.39K
3
8mo ago
nobsroutines
These all sound like great decisions to us… 🤷‍♀️ #recordingeverytime #shopping #shoppinghaul
Toothpaste has been the same since the 1950s until our NOBS toothpaste tablets came around. Packed with an incredible formula of just 13 ingredients, NOBS contains everything you need and nothing you don't. #toothpastetablets #toothpaste #fluoridefree #hydroxyapatitetoothpaste
328K
83
0
4mo ago
nobsroutines
Toothpaste has been the same since the 1950s until our NOBS toothpaste tablets came around. Packed with an incredible formula of just 13 ingredients, NOBS contains everything you need and nothing you don't. #toothpastetablets #toothpaste #fluoridefree #hydroxyapatitetoothpaste
The problem with most fluoride-free toothpaste? It's that they take the fluoride out, but then they don't replace it with anything! You see, fluoride is in toothpaste because of its remineralizing power. If you remove it from toothpaste, you have to replace it with an equally effective remineralizing agent. That's what we did with our NOBS Toothpaste Tablets by using nano-hydroxyapatite instead. #hydroxyapatite toothpaste #fluoridefree #teeth #cavity #dentist
290K
144
6
4mo ago
nobsroutines
The problem with most fluoride-free toothpaste? It's that they take the fluoride out, but then they don't replace it with anything! You see, fluoride is in toothpaste because of its remineralizing power. If you remove it from toothpaste, you have to replace it with an equally effective remineralizing agent. That's what we did with our NOBS Toothpaste Tablets by using nano-hydroxyapatite instead. #hydroxyapatite toothpaste #fluoridefree #teeth #cavity #dentist
NOBS toothpaste tablets are the way of the future. With just one tiny bite-sized tablet, you're getting 13 incredible ingredients in a formula that is designed to support your oral microbiome and your enamel. #toothpaste #toothpastetablets #fluoridefree
277K
109
2
4mo ago
nobsroutines
NOBS toothpaste tablets are the way of the future. With just one tiny bite-sized tablet, you're getting 13 incredible ingredients in a formula that is designed to support your oral microbiome and your enamel. #toothpaste #toothpastetablets #fluoridefree
NOBS was born out of necessity. The need for a toothpaste that was gentle enough to use on sensitive tissues in our mouths while still being effective at protecting your enamel. Instead of using harsh chemicals like sodium lauryl sulfate, we use gentle surfactants derived from coconut oil. Instead of using fluoride, we use nano hydroxyapatite, which is a bio-compatible and equally effective alternative. If you haven't given our toothpaste tablets a chance yet, this is the time. #toothpaste #fluoridefree #hydroxyapatite #teeth #cavity
274K
245
20
4mo ago
nobsroutines
NOBS was born out of necessity. The need for a toothpaste that was gentle enough to use on sensitive tissues in our mouths while still being effective at protecting your enamel. Instead of using harsh chemicals like sodium lauryl sulfate, we use gentle surfactants derived from coconut oil. Instead of using fluoride, we use nano hydroxyapatite, which is a bio-compatible and equally effective alternative. If you haven't given our toothpaste tablets a chance yet, this is the time. #toothpaste #fluoridefree #hydroxyapatite #teeth #cavity
Now you see it… now you don’t.  Our expanding floss is quite magical. ✨As it comes in contact with saliva, it expands to cover more surface area and better fit every curve of your teeth.  #magictrick #magic #expandingfloss
242K
1.10K
2
12mo ago
nobsroutines
Now you see it… now you don’t.  Our expanding floss is quite magical. ✨As it comes in contact with saliva, it expands to cover more surface area and better fit every curve of your teeth.  #magictrick #magic #expandingfloss
What if we thought about oral care the same way we think about skin care? A great oral care routine includes tongue scraping, flossing, and brushing, and it should make you feel as beautiful and confident as a good skin care routine will. That's why we created NOBS, packed with just 13 incredible ingredients to support your oral microbiome and healthy enamel. #toothpastetablets #toothpaste #fluoridefree #hydroxyapatitetoothpaste #teeth
235K
67
4
4mo ago
nobsroutines
What if we thought about oral care the same way we think about skin care? A great oral care routine includes tongue scraping, flossing, and brushing, and it should make you feel as beautiful and confident as a good skin care routine will. That's why we created NOBS, packed with just 13 incredible ingredients to support your oral microbiome and healthy enamel. #toothpastetablets #toothpaste #fluoridefree #hydroxyapatitetoothpaste #teeth
Can we get a redo? 🔁 #announcement #announcementtrend
202K
4.93K
59
8mo ago
nobsroutines
Can we get a redo? 🔁 #announcement #announcementtrend
Trash diving: the least favorite step in the routine 🫠 If it’s your first time using NOBS, here’s a quick breakdown: 1. Pop a tablet 2. Chew until it’s paste 3. Brush like you normally would 4. Rinse Voilà! Smile ready and no digging through the trash needed. #oralcare #flossing #fluoridefree
98.4K
10.3K
21
11mo ago
nobsroutines
Trash diving: the least favorite step in the routine 🫠 If it’s your first time using NOBS, here’s a quick breakdown: 1. Pop a tablet 2. Chew until it’s paste 3. Brush like you normally would 4. Rinse Voilà! Smile ready and no digging through the trash needed. #oralcare #flossing #fluoridefree
Replying to @Chelsea Conkey By nature, tablets naturally soften over overtime with exposure to moisture and air. They will always be harder when first manufactured, and soften overtime. So if you got a jar that was harder than normal, that just means your NOBS are fresher! #toothpaste
87.7K
1.58K
7
11mo ago
nobsroutines
Replying to @Chelsea Conkey By nature, tablets naturally soften over overtime with exposure to moisture and air. They will always be harder when first manufactured, and soften overtime. So if you got a jar that was harder than normal, that just means your NOBS are fresher! #toothpaste

NOBS Routines (@nobsroutines) Tiktok Stats & Analytics

NOBS Routines (@nobsroutines) has 133K Tiktok followers with a 0.45% engagement rate over the past 12 months. Across 581 videos, NOBS Routines received 57.1K total likes and 13.0M views, averaging 98.2 likes per video. This page tracks NOBS Routines's performance metrics, top content, and engagement trends — updated daily.

NOBS Routines (@nobsroutines) Tiktok Analytics FAQ

How many TikTok followers does NOBS Routines have?+
NOBS Routines (@nobsroutines) has 133K TikTok followers as of August 2026.
What is NOBS Routines's TikTok engagement rate?+
NOBS Routines's TikTok engagement rate is 0.45% over the last 12 months, based on 581 videos.
How many likes does NOBS Routines get on TikTok?+
NOBS Routines received 57.1K total likes across 581 videos in the last 12 months, averaging 98.2 likes per video.
How many TikTok views does NOBS Routines get?+
NOBS Routines's TikTok content generated 13.0M total views over the last 12 months.