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followers
3.21M
impressions
170M
likes
6.34M
comments
141K
posts
1.02K
engagement
3.49%
emv
$5.17M
Average per post
167K

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On Saturday evening, @nampingster arrived at The #BoF500 Gala to celebrate The Class of 2026. 🎥 @f2max x @maximsap
7.39M
135K
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2w ago
bof
On Saturday evening, @nampingster arrived at The #BoF500 Gala to celebrate The Class of 2026. 🎥 @f2max x @maximsap
On Saturday evening, @harit_keng arrived at The #BoF500 Gala to celebrate The Class of 2026. 🎥 @f2max x @maximsap
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2w ago
bof
On Saturday evening, @harit_keng arrived at The #BoF500 Gala to celebrate The Class of 2026. 🎥 @f2max x @maximsap
@davikah arrives at the #BoF500 Gala in Paris to celebrate The Class of 2026.
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2w ago
bof
@davikah arrives at the #BoF500 Gala in Paris to celebrate The Class of 2026.
@bhavithamandava arrives with her parents at the #BoF500 Gala in Paris to celebrate The Class of 2026.
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2w ago
bof
@bhavithamandava arrives with her parents at the #BoF500 Gala in Paris to celebrate The Class of 2026.
@janhvikapoor arrives at this year’s #BoF500 Gala to celebrate The Class of 2026. 🎥 @f2max x @maximsap
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2w ago
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@janhvikapoor arrives at this year’s #BoF500 Gala to celebrate The Class of 2026. 🎥 @f2max x @maximsap
@davikah arrives at the #BoF500 Gala in Paris to celebrate The Class of 2026.
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bof
@davikah arrives at the #BoF500 Gala in Paris to celebrate The Class of 2026.
“When I was at university, [John Galliano] was like a hero, and still is to this day. And he is Dior in the public imagination.” Ahead of Jonathan Anderson’s haute couture debut at Dior today, the designer reflects on inviting John Galliano to visit the couture studio, the advice he imparted, and the lasting impact his legacy continues to have on the house. Click the #linkinbio to read the in-depth interview and tune in later today for a special episode of The BoF Podcast for @ImranAmed’s full interview with @jonathan.anderson @dior. 📹 @an_gel_n
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“When I was at university, [John Galliano] was like a hero, and still is to this day. And he is Dior in the public imagination.” Ahead of Jonathan Anderson’s haute couture debut at Dior today, the designer reflects on inviting John Galliano to visit the couture studio, the advice he imparted, and the lasting impact his legacy continues to have on the house. Click the #linkinbio to read the in-depth interview and tune in later today for a special episode of The BoF Podcast for @ImranAmed’s full interview with @jonathan.anderson @dior. 📹 @an_gel_n
On Tuesday night @AnthonyVaccarello staged a spectacular Saint Laurent (@YSL) show featuring signature styles from the brand’s canon, rendered mostly in a multitude of golds. They spoke simultaneously to the golden age of Yves Saint Laurent and Vaccarello’s Midas touch: during the designer’s 10-year tenure, sales roughly tripled, hitting record highs before losing ground in a wider luxury slowdown. But amid reports that Vaccarello may be exiting the label, the outing felt like a swansong. “A light shines all the more brightly because we know it cannot be held. What passes sometimes leaves more light than what remains,” the designer said in a statement accompanying the show. ✍️ @vikramkansara 🎥 @susiebubble
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2w ago
bof
On Tuesday night @AnthonyVaccarello staged a spectacular Saint Laurent (@YSL) show featuring signature styles from the brand’s canon, rendered mostly in a multitude of golds. They spoke simultaneously to the golden age of Yves Saint Laurent and Vaccarello’s Midas touch: during the designer’s 10-year tenure, sales roughly tripled, hitting record highs before losing ground in a wider luxury slowdown. But amid reports that Vaccarello may be exiting the label, the outing felt like a swansong. “A light shines all the more brightly because we know it cannot be held. What passes sometimes leaves more light than what remains,” the designer said in a statement accompanying the show. ✍️ @vikramkansara 🎥 @susiebubble
@parishilton and @nickyhilton arrive at the #BoF500 Gala in Paris to celebrate The Class of 2026.
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2w ago
bof
@parishilton and @nickyhilton arrive at the #BoF500 Gala in Paris to celebrate The Class of 2026.
@luxurylaw arrives at the #BoF500 Gala in Paris to celebrate The Class of 2026.
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2w ago
bof
@luxurylaw arrives at the #BoF500 Gala in Paris to celebrate The Class of 2026.
“‘To be or not to be’ is about resistance. The most famous lines ever written by a human being have been defanged and deradicalised. It’s about fighting back against oppression.” This week on The BoF Podcast, we revisit Riz Ahmed (@rizahmed) on stage at #BoFVOICES 2025 who spoke about the purpose of storytelling and the importance of remembering our sense of shared humanity during divisive times. 🎙️ Listen now #linkinbio #BoFPodcast 📷 Getty Images
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bof
“‘To be or not to be’ is about resistance. The most famous lines ever written by a human being have been defanged and deradicalised. It’s about fighting back against oppression.” This week on The BoF Podcast, we revisit Riz Ahmed (@rizahmed) on stage at #BoFVOICES 2025 who spoke about the purpose of storytelling and the importance of remembering our sense of shared humanity during divisive times. 🎙️ Listen now #linkinbio #BoFPodcast 📷 Getty Images
“15 million garments arrive every week, and around 40% are immediately discarded because they are low quality, or damaged, or simply unsellable.” shared BoF’s founder, CEO and editor-in-chief, @ImranAmed. Liz Ricketts, co-founder and executive director of The Or Foundation (@theorispresent), delivered a powerful talk in Session 2 of BoF VOICES on ending waste colonialism. On stage, she shared the harrowing realities faced by young women in Accra, Ghana, who carry heavy bales of secondhand garments – bringing urgent attention to the human cost of the global fashion system. To watch every session from VOICES 2025, head to the #linkinbio
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11mo ago
bof
“15 million garments arrive every week, and around 40% are immediately discarded because they are low quality, or damaged, or simply unsellable.” shared BoF’s founder, CEO and editor-in-chief, @ImranAmed. Liz Ricketts, co-founder and executive director of The Or Foundation (@theorispresent), delivered a powerful talk in Session 2 of BoF VOICES on ending waste colonialism. On stage, she shared the harrowing realities faced by young women in Accra, Ghana, who carry heavy bales of secondhand garments – bringing urgent attention to the human cost of the global fashion system. To watch every session from VOICES 2025, head to the #linkinbio
“You can put a different logo over a designer’s head or you can change the store that clothes are available in, but there’s an exhaustion, I think, from all of this stuff. And I don’t know that the world even knows who’s where at any given point,” Marc Jacobs (@themarcjacobs) tells Imran Amed (@imranamed) on The BoF Podcast, reflecting on the fashion slump and what comes next for his namesake brand. Stay tuned to BoF for an in-depth #BoF500 cover story on Marc Jacobs by Eric Wilson, out next week. Listen now #linkinbio #BoFPodcast 🎥 Mike Serna Ruiz
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2w ago
bof
“You can put a different logo over a designer’s head or you can change the store that clothes are available in, but there’s an exhaustion, I think, from all of this stuff. And I don’t know that the world even knows who’s where at any given point,” Marc Jacobs (@themarcjacobs) tells Imran Amed (@imranamed) on The BoF Podcast, reflecting on the fashion slump and what comes next for his namesake brand. Stay tuned to BoF for an in-depth #BoF500 cover story on Marc Jacobs by Eric Wilson, out next week. Listen now #linkinbio #BoFPodcast 🎥 Mike Serna Ruiz
“Consumers are getting are smarter, products are getting dumber… we need to meet somewhere in between and recalibrate.” Content creator, and founder and Chief Executive of @Poubel, @GstaadGuy, weighed in on the luxury fashion industry’s need to evolve — urging brands to sharpen both product and narrative before savvy consumers call out the gaps themselves. To watch every session from VOICES 2025, head to the #linkinbio
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11mo ago
bof
“Consumers are getting are smarter, products are getting dumber… we need to meet somewhere in between and recalibrate.” Content creator, and founder and Chief Executive of @Poubel, @GstaadGuy, weighed in on the luxury fashion industry’s need to evolve — urging brands to sharpen both product and narrative before savvy consumers call out the gaps themselves. To watch every session from VOICES 2025, head to the #linkinbio
@carineroitfeld arrives with her daughter @juliarestoinroitfeld and @carolinammendes at the #BoF500 Gala in Paris to celebrate The Class of 2026.
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2w ago
bof
@carineroitfeld arrives with her daughter @juliarestoinroitfeld and @carolinammendes at the #BoF500 Gala in Paris to celebrate The Class of 2026.
In today's market, cosmetics are largely a mass business, but growth can be found in the luxury sector as shoppers trade up to treat themselves. The prestige tier is dominated by a mix of makeup artistry labels like MAC Cosmetics and Nars, designer labels like Chanel and Dior and legacy lines like Lancôme and Clinique. Each competes across cosmetic categories, from lipstick to complexion, and all rely on a mix of premium performance and beautiful branding to justify the splurge. As one of the few fashion brands to command a billion-dollar beauty business, YSL has a shot at eclipsing the competition, if it can fine-tune its ambassador strategy, reinvest in its core categories and embrace digital platforms where makeup is increasingly being sold. BoF's Brennan Kilbane (@brennankilbane) explores how YSL could win the designer makeup wars. Read the full story #linkinbio Editor’s note: Euromonitor ranking of prestige colour cosmetics brands according to global retail sales (June 2026)
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4mo ago
bof
In today's market, cosmetics are largely a mass business, but growth can be found in the luxury sector as shoppers trade up to treat themselves. The prestige tier is dominated by a mix of makeup artistry labels like MAC Cosmetics and Nars, designer labels like Chanel and Dior and legacy lines like Lancôme and Clinique. Each competes across cosmetic categories, from lipstick to complexion, and all rely on a mix of premium performance and beautiful branding to justify the splurge. As one of the few fashion brands to command a billion-dollar beauty business, YSL has a shot at eclipsing the competition, if it can fine-tune its ambassador strategy, reinvest in its core categories and embrace digital platforms where makeup is increasingly being sold. BoF's Brennan Kilbane (@brennankilbane) explores how YSL could win the designer makeup wars. Read the full story #linkinbio Editor’s note: Euromonitor ranking of prestige colour cosmetics brands according to global retail sales (June 2026)
@harit_keng and @nampingster arrive and greet @imranamed at the #BoF500 Gala in Paris to celebrate The Class of 2026.
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2w ago
bof
@harit_keng and @nampingster arrive and greet @imranamed at the #BoF500 Gala in Paris to celebrate The Class of 2026.
“Valentino: Live a hundred years!” That was the fervent wish of Jacqueline Kennedy Onassis, the designer’s most famous client, in 1966. He almost made it. Valentino Clemente Ludovico Garavani died today at the age of 93. He managed to outlive Jackie, and also his rivals Yves Saint Laurent and Karl Lagerfeld, with whom he was so often linked. Women’s Wear Daily had names for them all. Yves the King, Karl the Kaiser, Valentino the Chic. But the documentary that was released about him in 2008, the year he retired, bequeathed Valentino another, more enduring title: the Last Emperor. It was the perfect sobriquet for a man whose life had a distinctly imperial gloss, though he himself blanched at the notion. He thought Valentino hardly sounded like an emperor’s name. And yet he lived like one. Grand collections of art and objets were housed in a selection of magnificent homes: a palazzo on the Piazza Mignanelli and a villa on the Appian Way in Rome; a 19th century mansion in London; a chalet in Gstaad; a penthouse in New York, and, just outside Paris, the Château de Wideville, once home to one of Louis XVII’s mistresses. Valentino’s 152-foot yacht the T.M.Blue One was a familiar sight around the Mediterranean in the summer. Then there were the parties. Read more by @TimBlanks #linkinbio
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9mo ago
bof
“Valentino: Live a hundred years!” That was the fervent wish of Jacqueline Kennedy Onassis, the designer’s most famous client, in 1966. He almost made it. Valentino Clemente Ludovico Garavani died today at the age of 93. He managed to outlive Jackie, and also his rivals Yves Saint Laurent and Karl Lagerfeld, with whom he was so often linked. Women’s Wear Daily had names for them all. Yves the King, Karl the Kaiser, Valentino the Chic. But the documentary that was released about him in 2008, the year he retired, bequeathed Valentino another, more enduring title: the Last Emperor. It was the perfect sobriquet for a man whose life had a distinctly imperial gloss, though he himself blanched at the notion. He thought Valentino hardly sounded like an emperor’s name. And yet he lived like one. Grand collections of art and objets were housed in a selection of magnificent homes: a palazzo on the Piazza Mignanelli and a villa on the Appian Way in Rome; a 19th century mansion in London; a chalet in Gstaad; a penthouse in New York, and, just outside Paris, the Château de Wideville, once home to one of Louis XVII’s mistresses. Valentino’s 152-foot yacht the T.M.Blue One was a familiar sight around the Mediterranean in the summer. Then there were the parties. Read more by @TimBlanks #linkinbio
@harit_keng and @nampingster arrive and greet fans at the #BoF500 Gala in Paris to celebrate The Class of 2026.
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25.4K
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2w ago
bof
@harit_keng and @nampingster arrive and greet fans at the #BoF500 Gala in Paris to celebrate The Class of 2026.
@harit_keng and @nampingster arrive at the #BoF500 Gala in Paris to celebrate The Class of 2026.
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2w ago
bof
@harit_keng and @nampingster arrive at the #BoF500 Gala in Paris to celebrate The Class of 2026.

The Business of Fashion (@bof) Instagram Stats & Analytics

The Business of Fashion (@bof) has 3.21M Instagram followers with a 3.49% engagement rate over the past 12 months. Across 1.02K posts, The Business of Fashion received 6.34M total likes and 170M impressions, averaging 6.22K likes per post. This page tracks The Business of Fashion's performance metrics, top content, and engagement trends — updated daily. To benchmark @bof against other accounts, use Socialpruf's Instagram competitor analysis tool.

The Business of Fashion (@bof) Instagram Analytics FAQ

How many Instagram followers does The Business of Fashion have?+
The Business of Fashion (@bof) has 3.21M Instagram followers as of October 2026.
What is The Business of Fashion's Instagram engagement rate?+
The Business of Fashion's Instagram engagement rate is 3.49% over the last 12 months, based on 1.02K posts.
How many likes does The Business of Fashion get on Instagram?+
The Business of Fashion received 6.34M total likes across 1.02K posts in the last 12 months, averaging 6.22K likes per post.
How many Instagram impressions does The Business of Fashion get?+
The Business of Fashion's Instagram content generated 170M total impressions over the last 12 months.
Can I compare The Business of Fashion with other Instagram accounts?+
Yes. Add @bof to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.