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Jun 11, 2025 - Jun 11, 2026

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followers

453K

impressions

10.6M

likes

270K

comments

6.48K

posts

345

engagement

2.61%

emv

$287K

Average per post

30.7K

followers

453K

impressions

10.6M

likes

270K

comments

6.48K

posts

345

engagement

2.61%

emv

$287K

Average per post

30.7K

Key Metrics

Impressions

monthly

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Content

Top Content

The financial toll of caring for a loved one can be an emotional burden in its own right. But there are organizations out there to help. On this week’s Explain It to Me, @jonquilynjqhill speaks with AARP’s Amy Goyer about navigating the costs of care. Listen wherever you get your podcasts. #Finances #Caregiving #caregiver @starbucks

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vox

The financial toll of caring for a loved one can be an emotional burden in its own right. But there are organizations out there to help. On this week’s Explain It to Me, @jonquilynjqhill speaks with AARP’s Amy Goyer about navigating the costs of care. Listen wherever you get your podcasts. #Finances #Caregiving #caregiver @starbucks

There are ways to stave off burnout in the workplace. On this week’s Explain It to Me, @imdanielleroberts breaks down what to think about before you even step foot in the door. #Burnout #BurnoutPrevention #Workplace @starbucks

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There are ways to stave off burnout in the workplace. On this week’s Explain It to Me, @imdanielleroberts breaks down what to think about before you even step foot in the door. #Burnout #BurnoutPrevention #Workplace @starbucks

Platypuses disappeared from Australia's oldest national park decades ago. Now scientists are bringing them back, helping reestablish a long-lost link in the local food chain. A new study suggests that the reintroduction program is working — nearly all of the released platypuses are alive, and they're having babies, demonstrating that rewilding iconic species can work. Read more of Benji Jones’ environmental coverage at the link in our bio. #Platypus #Australia #Ecosystems #ScienceTikTok #ScienceTok

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Platypuses disappeared from Australia's oldest national park decades ago. Now scientists are bringing them back, helping reestablish a long-lost link in the local food chain. A new study suggests that the reintroduction program is working — nearly all of the released platypuses are alive, and they're having babies, demonstrating that rewilding iconic species can work. Read more of Benji Jones’ environmental coverage at the link in our bio. #Platypus #Australia #Ecosystems #ScienceTikTok #ScienceTok

Generally speaking, the athlete stories that come out of the Olympic Games are about the countless hours spent on the ice, on the slopes, and at the gym; the multitude of personal sacrifices made and the support systems that made it all possible; the training routines and nutrition regimens they’ve adhered to with endless discipline; and how all of that comes down to these special moments. But the stories coming out of the 2026 Milan Cortina Olympics so far are…weird. Unhinged, even. There’s a chaotic energy that feels different from previous years. Sure, there are always funny viral moments, but when was the last time there was teammate-on-teammate credit card fraud, accusations of dick doping, or public admissions of adultery in the first few days? We have to ask: What the hell is happening in Milan? Is there something (besides norovirus) in the water? Are the Games simply being influenced by Italy’s commedia dell’arte, and this crop of athletes is the bombastic exaggeration of our most human follies? See the full list at the link in our bio. 📸: Grega Valancic/VOIGT/GettyImages, Kevin Voigt/GettyImages, Federica Vanzetta/NordicFocus/Getty Images, Sarah Stier/Getty Images, and Andy Cheung/Getty Images #milanocortina2026 #winterolympics #2026olympics

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vox

Generally speaking, the athlete stories that come out of the Olympic Games are about the countless hours spent on the ice, on the slopes, and at the gym; the multitude of personal sacrifices made and the support systems that made it all possible; the training routines and nutrition regimens they’ve adhered to with endless discipline; and how all of that comes down to these special moments. But the stories coming out of the 2026 Milan Cortina Olympics so far are…weird. Unhinged, even. There’s a chaotic energy that feels different from previous years. Sure, there are always funny viral moments, but when was the last time there was teammate-on-teammate credit card fraud, accusations of dick doping, or public admissions of adultery in the first few days? We have to ask: What the hell is happening in Milan? Is there something (besides norovirus) in the water? Are the Games simply being influenced by Italy’s commedia dell’arte, and this crop of athletes is the bombastic exaggeration of our most human follies? See the full list at the link in our bio. 📸: Grega Valancic/VOIGT/GettyImages, Kevin Voigt/GettyImages, Federica Vanzetta/NordicFocus/Getty Images, Sarah Stier/Getty Images, and Andy Cheung/Getty Images #milanocortina2026 #winterolympics #2026olympics

When Olympic ice dance pair Laurence Fournier Beaudry and Guillaume Cizeron take to the ice on Wednesday, they’ll do so as the favorites for gold. The French duo currently leads the pack with a score of 90.18, a slim margin over the Americans Madison Chock and Evan Bates, and roughly 4 points ahead of Canadians Piper Gilles and Paul Poirier. And Fournier Beaudry and Cizeron’s free dance, the concluding, longer skate of the multiday competition, is considered one of the sport’s best this season. A victory would be a triumph for the relatively new pair, as ice dancing is often characterized as a sport where years-long partnerships tend to rule the podium. But all of Fournier Beaudry and Cizeron’s success also comes with a disclaimer, one that involves allegations of rape and accusations of emotional abuse and the silencing of a victim — a dark reflection of some of the worst things about this gorgeous sport. Read more at the link in our bio. 📸: Sarah Stier/Getty Images, Minas Panagiotakis/Getty Images, Steve Christo - Corbis, and Foto Olimpik/NurPhoto via Getty Images #milanocortina2026 #winterolympics #icedancing #laurencefournierbeaudry

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When Olympic ice dance pair Laurence Fournier Beaudry and Guillaume Cizeron take to the ice on Wednesday, they’ll do so as the favorites for gold. The French duo currently leads the pack with a score of 90.18, a slim margin over the Americans Madison Chock and Evan Bates, and roughly 4 points ahead of Canadians Piper Gilles and Paul Poirier. And Fournier Beaudry and Cizeron’s free dance, the concluding, longer skate of the multiday competition, is considered one of the sport’s best this season. A victory would be a triumph for the relatively new pair, as ice dancing is often characterized as a sport where years-long partnerships tend to rule the podium. But all of Fournier Beaudry and Cizeron’s success also comes with a disclaimer, one that involves allegations of rape and accusations of emotional abuse and the silencing of a victim — a dark reflection of some of the worst things about this gorgeous sport. Read more at the link in our bio. 📸: Sarah Stier/Getty Images, Minas Panagiotakis/Getty Images, Steve Christo - Corbis, and Foto Olimpik/NurPhoto via Getty Images #milanocortina2026 #winterolympics #icedancing #laurencefournierbeaudry

If you’ve watched Heated Rivalry, you know how spicy the sex scenes get in the hockey player romance. 👀🥵 But how do these scenes come to be? The show’s intimacy coordinator, Chala Hunter, sat down with Explain It to Me host @jonquilynjqhill to discuss what went into filming the show’s most intimate moments. For more of this episode of Explain It to Me, listen wherever you get your podcasts. #HeatedRivalry #heatedrivalryedit #connorstorrie #hudsonwilliams

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If you’ve watched Heated Rivalry, you know how spicy the sex scenes get in the hockey player romance. 👀🥵 But how do these scenes come to be? The show’s intimacy coordinator, Chala Hunter, sat down with Explain It to Me host @jonquilynjqhill to discuss what went into filming the show’s most intimate moments. For more of this episode of Explain It to Me, listen wherever you get your podcasts. #HeatedRivalry #heatedrivalryedit #connorstorrie #hudsonwilliams

Lauren Sánchez Bezos’ Met Gala dress was boring — but the painting that inspired it once scandalized all of Paris. Vox’s Jonquilyn Hill breaks down the 1884 reference and why Sánchez Bezos wearing it was anything but an accident. #laurenbezos #metgala #amazon #Tech #billionaires

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Lauren Sánchez Bezos’ Met Gala dress was boring — but the painting that inspired it once scandalized all of Paris. Vox’s Jonquilyn Hill breaks down the 1884 reference and why Sánchez Bezos wearing it was anything but an accident. #laurenbezos #metgala #amazon #Tech #billionaires

Congresswoman Jasmine Crockett lost the Texas primaries Tuesday night to state Rep. James Talarico — and Vox’s Astead Herndon thinks he knows why. He looks back at a conversation he had with Crockett last month to examine why her campaign didn’t make it across the finish line. Read more of our Texas primary coverage at the link in our bio. #JasmineCrockett #JamesTalarico #TexasPrimary #TexasPolitics #Texas

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Congresswoman Jasmine Crockett lost the Texas primaries Tuesday night to state Rep. James Talarico — and Vox’s Astead Herndon thinks he knows why. He looks back at a conversation he had with Crockett last month to examine why her campaign didn’t make it across the finish line. Read more of our Texas primary coverage at the link in our bio. #JasmineCrockett #JamesTalarico #TexasPrimary #TexasPolitics #Texas

Artemis II is set to return to Earth today, after its astronauts travelled farther from the planet than any humans have ever dared to venture before. 🚀🌑 According to NPR, “The crew's Orion space capsule is scheduled to enter the atmosphere at 7:53 p.m. ET, just southeast of Hawaii. About 13 minutes later, it should splash down in the Pacific Ocean off the coast of San Diego.” Take a look at the mission that captivated the country through these photos and read about the new space race at the link in our bio. 📸: Paul Hennessy/Anadolu via Getty Images, Gerardo Mora/Getty Images, Miguel J Rodriguez Carrillo / AFP via Getty Images, Chip Somodevilla/Getty Images, RONALDO SCHEMIDT / AFP via Getty Images, and NASA #ArtemisII #ArtemisLanding #NASA #Space #Artemis

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Artemis II is set to return to Earth today, after its astronauts travelled farther from the planet than any humans have ever dared to venture before. 🚀🌑 According to NPR, “The crew's Orion space capsule is scheduled to enter the atmosphere at 7:53 p.m. ET, just southeast of Hawaii. About 13 minutes later, it should splash down in the Pacific Ocean off the coast of San Diego.” Take a look at the mission that captivated the country through these photos and read about the new space race at the link in our bio. 📸: Paul Hennessy/Anadolu via Getty Images, Gerardo Mora/Getty Images, Miguel J Rodriguez Carrillo / AFP via Getty Images, Chip Somodevilla/Getty Images, RONALDO SCHEMIDT / AFP via Getty Images, and NASA #ArtemisII #ArtemisLanding #NASA #Space #Artemis

Lena Dunham, the subject of a thousand 2010s think pieces about whether or not she is problematic, has re-emerged from behind the curtain with her new memoir, Famesick. But this time around, the think pieces look different. Some of them are mea culpas addressed to Dunham. “We owe Lena Dunham an apology,” declared Rachel Simon in a story for MS Now. The apology came with a caveat: “Dunham is, and always has been, a flawed figure. But she never deserved our hatred, nor the expectations placed on her to get everything right.” With Dunham’s redemption cycle, we’re performing a sped-up version of the discourse cycle that saw the public reexamining the misogynistic witch hunts of Monica Lewinsky, Britney Spears, Paris Hilton, et al. in the 1990s and 2000s. It’s become clear, with the distance of 20 years, that the gossip press of the 2000s was driven primarily by misogyny, occasionally dressed up as concern trolling. Now, the oft-unspoken villain is cancel culture, the slew of social media shaming and chiding that became such a virulent force at the same time that Dunham was coming up in the 2010s. Apologizing to Dunham becomes a way of apologizing for and repudiating cancel culture, making the case that we are no longer in the cancel culture moment. Read more at the link in our bio. 📸: Aeon/GC Images via Getty Images, Stephen Lovekin/Getty Images, and Cindy Ord/Getty Images for SiriusXM #LenaDunham #Famesick #girlstvshow #cancelculture

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Lena Dunham, the subject of a thousand 2010s think pieces about whether or not she is problematic, has re-emerged from behind the curtain with her new memoir, Famesick. But this time around, the think pieces look different. Some of them are mea culpas addressed to Dunham. “We owe Lena Dunham an apology,” declared Rachel Simon in a story for MS Now. The apology came with a caveat: “Dunham is, and always has been, a flawed figure. But she never deserved our hatred, nor the expectations placed on her to get everything right.” With Dunham’s redemption cycle, we’re performing a sped-up version of the discourse cycle that saw the public reexamining the misogynistic witch hunts of Monica Lewinsky, Britney Spears, Paris Hilton, et al. in the 1990s and 2000s. It’s become clear, with the distance of 20 years, that the gossip press of the 2000s was driven primarily by misogyny, occasionally dressed up as concern trolling. Now, the oft-unspoken villain is cancel culture, the slew of social media shaming and chiding that became such a virulent force at the same time that Dunham was coming up in the 2010s. Apologizing to Dunham becomes a way of apologizing for and repudiating cancel culture, making the case that we are no longer in the cancel culture moment. Read more at the link in our bio. 📸: Aeon/GC Images via Getty Images, Stephen Lovekin/Getty Images, and Cindy Ord/Getty Images for SiriusXM #LenaDunham #Famesick #girlstvshow #cancelculture

For the seventh year in a row, the Future Perfect staff — plus assorted other experts from around Vox — convened near the end of the year to make forecasts about major events in 2026. Will the US remain an electoral democracy? Will the country fall into a recession? Will there be war in Taiwan? Will more states ban lab-cultivated meat? Will a Category 5 hurricane make landfall in the US? As always, we try to avoid random guessing. Each prediction comes with a probability attached. That’s meant to give you a sense of our confidence in our forecasts. As we have every year, we’ll check back at the end of 2026 and provide a report card on how we did, whether our accuracy ends up being expert level, or more like a band of blindfolded monkeys throwing darts at a board. Read more at the link in our bio. #2026 #2026predictions #yearahead #newyearpredections

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For the seventh year in a row, the Future Perfect staff — plus assorted other experts from around Vox — convened near the end of the year to make forecasts about major events in 2026. Will the US remain an electoral democracy? Will the country fall into a recession? Will there be war in Taiwan? Will more states ban lab-cultivated meat? Will a Category 5 hurricane make landfall in the US? As always, we try to avoid random guessing. Each prediction comes with a probability attached. That’s meant to give you a sense of our confidence in our forecasts. As we have every year, we’ll check back at the end of 2026 and provide a report card on how we did, whether our accuracy ends up being expert level, or more like a band of blindfolded monkeys throwing darts at a board. Read more at the link in our bio. #2026 #2026predictions #yearahead #newyearpredections

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Bari Weiss quit an editing job for the New York Times’ opinion section five years ago. Since then, she has made criticism of the “woke left” a central theme of her work. She founded the Free Press, an anti-woke newsletter that is one of the top-earning Substack publications — perhaps the top — pulling in over $10 million a year from about 170,000 paying subscribers. Now she is being placed at the helm of CBS News as editor-in-chief, part of a deal with Paramount that included buying the Free Press for around $150 million in cash and stock. Read more about the potential impact of this deal at the link in our bio. 📸: Leigh Vogel/Getty Images for Uber, X and The Free Press #BariWeiss #CBS #Paramount #FreePress

A very big, very beautiful military parade is happening on Trump’s birthday.

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A very big, very beautiful military parade is happening on Trump’s birthday.

In the hit HBO show The Pitt, which follows a city emergency department, a major storyline of the second season is one doctor trying to get back to work after substance treatment. ⚠️SPOILERS AHEAD ⚠️ At the end of The Pitt’s first season, we learn that Dr. Frank Langdon has been sneaking medications from the hospital supply and using them himself. It’s a shocking moment: Up until this point, he’s been the most reliable right hand for the protagonist, Dr. Michael “Robby” Robinavitch. Dr. Langdon has been a valuable mentor to some of the medical residents who make up much of the rest of the show’s cast — and clashed with at least one, Trinity Santos, whose abrasive personality had turned some audience members against her. Nobody questions Dr. Langdon, because he seems to be on top of his game. And the show’s lessons about substance use start there: Somebody can be highly effective at work while still living with addiction. That makes even identifying the problem particularly challenging within the medical field. They may also believe that they can continue to meet the high standards of their job despite misusing alcohol or other drugs. “It is very difficult to treat a physician. Physicians just, in general, have a lot of ego,” Dr. Jason Kirby, chief medical officer at Recovery Centers of America, said. “A lot of the treatment of anybody with substance use disorders, you have to break down that cognitive distortion. You break down that ego. And it can be very difficult for physicians to get to that point.” As Kirby told Vox’s Dylan Scott, most doctors who go into rehab are directed there because of an issue raised by a colleague, or superior, or patient. They don’t tend to seek out treatment themselves until the issue is forced upon them. Read more about how even though alcohol use has hit historic lows in the US, there are still pockets of the population that suffer from disproportionately high rates of alcohol misuse at the link in our bio. 📸: Dr. Frank Langdon of HBO’s The Pitt treats a patient in the second season, the finale of which airs on Thursday. Courtesy of HBO #ThePitt #Addiction #addictionrecovery #alcoholism #thepitthbo

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In the hit HBO show The Pitt, which follows a city emergency department, a major storyline of the second season is one doctor trying to get back to work after substance treatment. ⚠️SPOILERS AHEAD ⚠️ At the end of The Pitt’s first season, we learn that Dr. Frank Langdon has been sneaking medications from the hospital supply and using them himself. It’s a shocking moment: Up until this point, he’s been the most reliable right hand for the protagonist, Dr. Michael “Robby” Robinavitch. Dr. Langdon has been a valuable mentor to some of the medical residents who make up much of the rest of the show’s cast — and clashed with at least one, Trinity Santos, whose abrasive personality had turned some audience members against her. Nobody questions Dr. Langdon, because he seems to be on top of his game. And the show’s lessons about substance use start there: Somebody can be highly effective at work while still living with addiction. That makes even identifying the problem particularly challenging within the medical field. They may also believe that they can continue to meet the high standards of their job despite misusing alcohol or other drugs. “It is very difficult to treat a physician. Physicians just, in general, have a lot of ego,” Dr. Jason Kirby, chief medical officer at Recovery Centers of America, said. “A lot of the treatment of anybody with substance use disorders, you have to break down that cognitive distortion. You break down that ego. And it can be very difficult for physicians to get to that point.” As Kirby told Vox’s Dylan Scott, most doctors who go into rehab are directed there because of an issue raised by a colleague, or superior, or patient. They don’t tend to seek out treatment themselves until the issue is forced upon them. Read more about how even though alcohol use has hit historic lows in the US, there are still pockets of the population that suffer from disproportionately high rates of alcohol misuse at the link in our bio. 📸: Dr. Frank Langdon of HBO’s The Pitt treats a patient in the second season, the finale of which airs on Thursday. Courtesy of HBO #ThePitt #Addiction #addictionrecovery #alcoholism #thepitthbo

The battle between President Donald Trump and Pope Leo XIV continues. On Tuesday night, Vice President JD Vance — who converted to Catholicism in 2019 — accused Pope Leo XIV of not understanding the Church’s stance on war, saying it was “very, very important for the pope to be careful when he talks about matters of theology.” But Leo held his stance and wasn’t afraid to take some jabs at the president, calling the name of his Truth Social platform “ironic.” This isn’t the White House’s first run-in with a pope. Trump, and sometimes Vance, were in a long-running conflict with Pope Francis going all the way back to the 2016 Republican presidential primary, when Francis indirectly suggested that Trump “was not a Christian,” because of his focus on “building walls…and not bridges.” Back then, even Trump’s fellow GOP primary contenders, including Catholics like then-Sen. Marco Rubio, backed him up. As a result, Trump might be surprised by how much stronger the backlash is this time. Read more about why Leo is a feistier opponent than the administration might have expected at the link in our bio. 📸: Guglielmo Mangiapane/AFP via Getty Images #PopeLeoXIV #Trump #Pope #IranWar #JDVance

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The battle between President Donald Trump and Pope Leo XIV continues. On Tuesday night, Vice President JD Vance — who converted to Catholicism in 2019 — accused Pope Leo XIV of not understanding the Church’s stance on war, saying it was “very, very important for the pope to be careful when he talks about matters of theology.” But Leo held his stance and wasn’t afraid to take some jabs at the president, calling the name of his Truth Social platform “ironic.” This isn’t the White House’s first run-in with a pope. Trump, and sometimes Vance, were in a long-running conflict with Pope Francis going all the way back to the 2016 Republican presidential primary, when Francis indirectly suggested that Trump “was not a Christian,” because of his focus on “building walls…and not bridges.” Back then, even Trump’s fellow GOP primary contenders, including Catholics like then-Sen. Marco Rubio, backed him up. As a result, Trump might be surprised by how much stronger the backlash is this time. Read more about why Leo is a feistier opponent than the administration might have expected at the link in our bio. 📸: Guglielmo Mangiapane/AFP via Getty Images #PopeLeoXIV #Trump #Pope #IranWar #JDVance

The religious right has defined American Christianity for half a century, reshaping politics, theology, and culture in its own image. But as Trump’s second administration pushes the coalition into increasingly extreme territory, new cracks are appearing. Mainline Protestants, though diminished, are asserting themselves, and Catholics are showing signs of resistance, a resistance that might even lead them into a new coalition. And if the history of the religious right teaches us anything, it is Catholics who are the key. A new faith-based opposition is still fragile, but if it can form, it could redefine both American Christianity and American politics. Read more at the link in our bio. 🎨: Nicholas Stevenson/Folio Art for Vox #catholics #catholictiktok #catholicism #Americanpolitics #religious

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The religious right has defined American Christianity for half a century, reshaping politics, theology, and culture in its own image. But as Trump’s second administration pushes the coalition into increasingly extreme territory, new cracks are appearing. Mainline Protestants, though diminished, are asserting themselves, and Catholics are showing signs of resistance, a resistance that might even lead them into a new coalition. And if the history of the religious right teaches us anything, it is Catholics who are the key. A new faith-based opposition is still fragile, but if it can form, it could redefine both American Christianity and American politics. Read more at the link in our bio. 🎨: Nicholas Stevenson/Folio Art for Vox #catholics #catholictiktok #catholicism #Americanpolitics #religious

Immigration was the foundation of Trump’s political strength — the issue where he consistently enjoyed the trust of a supermajority of Americans. And he squandered it within a year. Following the deaths of two US citizens in Minneapolis at the hands of the administration’s ICE, Trump was faced with a backlash so broad and overwhelming that he finally decided to change course, however minutely. “By indulging radical impulses, Trump has achieved an extraordinary feat of political self-sabotage: He has managed to turn his greatest source of political vitality into a vulnerability — and done so despite successfully addressing the electorate’s chief complaint on that issue as of 2024,” writes Vox senior correspondent Eric Levitz. Read more at the link in our bio. 📸: Al Drago/Getty Images #TrumpImmigration #Immigration #ICE

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Immigration was the foundation of Trump’s political strength — the issue where he consistently enjoyed the trust of a supermajority of Americans. And he squandered it within a year. Following the deaths of two US citizens in Minneapolis at the hands of the administration’s ICE, Trump was faced with a backlash so broad and overwhelming that he finally decided to change course, however minutely. “By indulging radical impulses, Trump has achieved an extraordinary feat of political self-sabotage: He has managed to turn his greatest source of political vitality into a vulnerability — and done so despite successfully addressing the electorate’s chief complaint on that issue as of 2024,” writes Vox senior correspondent Eric Levitz. Read more at the link in our bio. 📸: Al Drago/Getty Images #TrumpImmigration #Immigration #ICE

@hasandpiker, a left-wing political commentator known for causing controversy across the political spectrum, has a solid ranking of which Democrats he’d want to run for president in 2028. He explains his list to Vox’s Astead Herndon. #HasanPiker #2028Election #USPolitics #Democrats

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@hasandpiker, a left-wing political commentator known for causing controversy across the political spectrum, has a solid ranking of which Democrats he’d want to run for president in 2028. He explains his list to Vox’s Astead Herndon. #HasanPiker #2028Election #USPolitics #Democrats

Sen. @elizabethwarren sees the government shutdown as a necessary means for “Republicans to roll back the cuts that they've put in place on health care that are going to cost 15 million people their coverage and are going to double the cost of their health insurance premiums.” Listen to more of her conversation with Today, Explained co-host Sean Rameswaram at the link in our bio. #GovernmentShutdown #ElizabethWarren #Shutdown #HealthCare

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Sen. @elizabethwarren sees the government shutdown as a necessary means for “Republicans to roll back the cuts that they've put in place on health care that are going to cost 15 million people their coverage and are going to double the cost of their health insurance premiums.” Listen to more of her conversation with Today, Explained co-host Sean Rameswaram at the link in our bio. #GovernmentShutdown #ElizabethWarren #Shutdown #HealthCare

If you’re scrolling through Instagram or TikTok, you’ve probably encountered a “tradwife” influencer like Hannah Neeleman (@Ballerina Farm) or Nara Smith (@Nara Smith). They offer explicit tips for life as a stay-at-home wife and mother. The labor these influencers perform is also deeply visual, from picking flowers to making DIY versions of popular processed snacks. As with home canning influencers, their work is hands-on and analog in a way that’s appealing to a lot of viewers in an economy that increasingly revolves around screens. But their “trad husbands” act as secondary characters. When they appear in their wives’ online posts, it’s usually as a kind of “beneficent background figure,” there to show how blissful traditional marriage can be without drawing too much attention to themselves, said Sara Petersen, author of Momfluenced: Inside the Maddening, Picture-Perfect World of Mommy Influencer Culture. So, where does the work of the trad husband fall in all this? Being a breadwinner isn’t as aesthetically pleasing as being a bread-maker. Physically demanding jobs in agriculture, construction, or manufacturing are probably the closest analogue to the highly gendered domestic work tradwife content creators perform. But the kinds of male-coded jobs that make good content are exactly the kinds of jobs that are rapidly disappearing in America, or that have already disappeared. It raises the question of whether, in 2025, young men even want to be trad husbands? And if not, what do they want to do instead? Read more at the link in our bio. 🎨: Isabel Seliger for Vox #Tradwife #Tradhusband #Tradlife

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If you’re scrolling through Instagram or TikTok, you’ve probably encountered a “tradwife” influencer like Hannah Neeleman (@Ballerina Farm) or Nara Smith (@Nara Smith). They offer explicit tips for life as a stay-at-home wife and mother. The labor these influencers perform is also deeply visual, from picking flowers to making DIY versions of popular processed snacks. As with home canning influencers, their work is hands-on and analog in a way that’s appealing to a lot of viewers in an economy that increasingly revolves around screens. But their “trad husbands” act as secondary characters. When they appear in their wives’ online posts, it’s usually as a kind of “beneficent background figure,” there to show how blissful traditional marriage can be without drawing too much attention to themselves, said Sara Petersen, author of Momfluenced: Inside the Maddening, Picture-Perfect World of Mommy Influencer Culture. So, where does the work of the trad husband fall in all this? Being a breadwinner isn’t as aesthetically pleasing as being a bread-maker. Physically demanding jobs in agriculture, construction, or manufacturing are probably the closest analogue to the highly gendered domestic work tradwife content creators perform. But the kinds of male-coded jobs that make good content are exactly the kinds of jobs that are rapidly disappearing in America, or that have already disappeared. It raises the question of whether, in 2025, young men even want to be trad husbands? And if not, what do they want to do instead? Read more at the link in our bio. 🎨: Isabel Seliger for Vox #Tradwife #Tradhusband #Tradlife

Vox (@vox) Tiktok Stats & Analytics

Vox (@vox) has 453K Tiktok followers with a 2.61% engagement rate over the past 12 months. Across 345 videos, Vox received 270K total likes and 10.6M views, averaging 782 likes per video. This page tracks Vox's performance metrics, top content, and engagement trends — updated daily.

Vox (@vox) Tiktok Analytics FAQ

How many TikTok followers does Vox have?+

Vox (@vox) has 453K TikTok followers as of June 2026.

What is Vox's TikTok engagement rate?+

Vox's TikTok engagement rate is 2.61% over the last 12 months, based on 345 videos.

How many likes does Vox get on TikTok?+

Vox received 270K total likes across 345 videos in the last 12 months, averaging 782 likes per video.

How many TikTok views does Vox get?+

Vox's TikTok content generated 10.6M total views over the last 12 months.