How Snapback Sports built a partner-ready reporting engine for 25+ brand deals
- 3B+
- Impressions
- 1,500+
- Report Views
- 40+
- Live Brand Pitches
The Challenge
When Sean Johnson joined Snapback Sports two years ago, the team had only five employees and one contractor. Today, it has grown to 25 people producing content across YouTube, Instagram, TikTok, X, Snapchat, and a trivia franchise that has driven over 67 million views and 100,000 app downloads.
That kind of growth changes the function of reporting. Snapback is not just running its own channels anymore. It is a production partner for 15+ brands and 25+ colleges, working with the Big Ten, Big 12, Big Ten Network, MLS, and EuroLeague. Every one of those partners needs performance data of some sort.
With 30 accounts posting over a hundred times a day, it is impossible to keep up manually, and other platforms were too slow to keep up with Snapback's velocity even with 30 separate authentication connections.
“Socialpruf completely revamped the way we are able to track our analytics. It is quick, easy to understand, and our partners love the dashboard. Most importantly, the team is responsive, quick to fix, easy to work with, and understands our goals. We've benefited more than I ever expected from switching over.”
Sean JohnsonHead of Operations, Snapback SportsSmall team reporting to big brands
Snapback now relies on Socialpruf to manage every owned account, talent profile, and partner-facing report. The team can pull a comprehensive partner-level view in seconds instead of stitching screenshots together at the end of a campaign. All of this takes less than 2 hours a week. For a small team this completely levels the playing field when reporting to big brands. With Socialpruf, Snapback delivers real results that are transparent and provable. A position that media giants hire analysts for and spend hours doing is reduced to a single link share. Socialpruf is easy to understand, and its user experience allows Snapback Sports to set up their entire analytics platform in just hours.
With a complete understanding of their reach, the team can now sell their own results as well as any other agency can. Socialpruf eliminates any conversation of perceived performance and leads with Snapback Sports' live results. When Snapback approaches a new brand or college, they arrive equipped with benchmark data the prospect cannot pull themselves. While the transparency is intimidating to some, it becomes the thing that differentiates Snapback Sports.
Automatic event tracking to win more deals
The most significant unlock came from using Socialpruf as an active sales tool during events. During Snapback Sports' most recent FIFA World Cup campaigns they secured two big brand deals in the middle of the tournament. This was possible because the team was selling brands with data from hours ago, not last year's activations. Every stat is provable so brands can ensure the numbers reflect genuine audience behavior rather than ad spend. This transparency and immediacy makes Socialpruf an essential component of how Snapback closes deals and secures long-term partnerships.
Snapback's Socialpruf reports have been viewed over 1,500 times, and every one of those views showed live stats. That's the difference that won Snapback multiple brand deals during their 2026 World Cup campaign, all from a single subscription that also includes goal setting and competitor analysis.
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Track any account. Build reports that prove ROI.
