How On3 built a social intelligence system across 1 million live posts

That is exactly what Socialpruf does for On3. Socialpruf pulls an entire industry's worth of social posts into a reporting platform without On3 doing a single thing. On3 is able to quantify and measure their entire competitor landscape without searching or relying on the algorithm to put the right posts in front of them.

Across 150 competitor accounts, Socialpruf has tracked over one million posts, all of which can be viewed, downloaded, filtered, and analyzed. On3 has access to time series across every season, industry distributions across every platform, and post-level trend insights, all of which have data going back as far as each account's creation. On3 can define the "industry" to be whatever they want it to be: the top college creators over the past 3 years, or the mainstream news outlets' last 6 months, and Socialpruf just runs the numbers.

They have essentially built their own social listening tool inside of Socialpruf, one that they have complete control over. Every individual post is available, date ranges are unlimited, and accounts are chosen by On3. This level of intelligence is what pushes media brands beyond the blueprint of traditional success, and it is how legacy brands start to get left behind. On3 hosts a massive competitive advantage in a single platform that they only had to configure once.

Beyond Socialpruf's analytics platform, On3 has been utilizing the Socialpruf API to integrate social data into their own existing systems. On3 is able to turn millions of points of data into action without uprooting any of its internal process.

Socialpruf acts as a hands-off intelligence layer for On3's partners as well. Using Socialpruf's dynamic campaigns, On3 was able to pull 2,500 partnership posts with BetMGM based off of keyword and mention filters. That means every partnership post that mentions BetMGM gets automatically loaded into a campaign, and its performance stats get added to any shared brand report, hands-off. These are the huge levels of velocity that would've previously taken hours to tag and parse.

Because On3's reports to BetMGM live on Socialpruf URLs, all 2,500 posts will continue to update their stats live forever. And when a new post goes up it is caught within an hour and added for anyone to view in the report content.

The size and velocity of On3's system would've cost tens of thousands of dollars on enterprise plans that are restrictive and static. Socialpruf was built as an alternative, a flexible platform that social teams can make their own, and On3 has taken this and run with it.