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followers
1.08M
impressions
71.6M
likes
1.78M
comments
20.5K
posts
105
engagement
2.19%
emv
$1.90M
Average per post
682K

Key Metrics

Distributions

Top Content

It’s not the chasing of the WIN that creates the greatness - it’s how you handle the PRESSURE TO WIN that ultimately matters most. Big love and respect to my brother & @UFC Former Lightweight Champion @CharlesDoBronxs, leading our new @ProjectRock campaign: BUILT UNDER PRESSURE Charles is emblematic of a champion’s work ethic to greatness that has been built UNDER PRESSURE. Charles is the man. Amor e respeito, irmão. Built Under Pressure Collection available now 🔗☝🏾 @projectrock @underarmour #builtunderpressurecollection
8.01M
100K
1.12K
9mo ago
projectrock
It’s not the chasing of the WIN that creates the greatness - it’s how you handle the PRESSURE TO WIN that ultimately matters most. Big love and respect to my brother & @UFC Former Lightweight Champion @CharlesDoBronxs, leading our new @ProjectRock campaign: BUILT UNDER PRESSURE Charles is emblematic of a champion’s work ethic to greatness that has been built UNDER PRESSURE. Charles is the man. Amor e respeito, irmão. Built Under Pressure Collection available now 🔗☝🏾 @projectrock @underarmour #builtunderpressurecollection
Coming in hot with our NEW PR8’s 👟🔥 @ProjectRock continues to be the leader in fitness & training shoes that are engineered for function, comfort and design. With @underarmour’s game changing HOVR technology, our teams have created the ultimate training footwear. One shoe. All in. PR8 The Ultimate Training Shoe 👟 #projectrock #underarmour #pr8 #allin
7.69M
96.0K
847
10mo ago
projectrock
Coming in hot with our NEW PR8’s 👟🔥 @ProjectRock continues to be the leader in fitness & training shoes that are engineered for function, comfort and design. With @underarmour’s game changing HOVR technology, our teams have created the ultimate training footwear. One shoe. All in. PR8 The Ultimate Training Shoe 👟 #projectrock #underarmour #pr8 #allin
Big love and respect to UFC Bad Ass Flyweight @cortezmma for leading our new UFC | BSR 5 campaign 👟👊🏾 Pressure never breaks her, it builds her. The UFC | BSR 5 goes all in with her and all UFC athletes. Blood. Sweat. Respect. Built For What’s Next. #ProjectRock
6.96M
97.8K
659
7mo ago
projectrock
Big love and respect to UFC Bad Ass Flyweight @cortezmma for leading our new UFC | BSR 5 campaign 👟👊🏾 Pressure never breaks her, it builds her. The UFC | BSR 5 goes all in with her and all UFC athletes. Blood. Sweat. Respect. Built For What’s Next. #ProjectRock
In a blink, the years roll on. We look back and hope we’ve made a positive impact on all those around us, but more importantly ~ a positive impact on ourselves. Life changes, but the hunger doesn’t. Remember your why. Onward. @projectrock #RememberYourWhyCollection
6.58M
225K
4.92K
3mo ago
projectrock
In a blink, the years roll on. We look back and hope we’ve made a positive impact on all those around us, but more importantly ~ a positive impact on ourselves. Life changes, but the hunger doesn’t. Remember your why. Onward. @projectrock #RememberYourWhyCollection
Two-division @UFC Champion. One division left. My brother @Alexpoatanpereira is going somewhere no fighter has ever gone. But before he makes history, it starts the same way it always does. Back to the beginning. Back to the man who had nothing but hunger and will. That feeling never leaves you. REMEMBER WHY YOU STARTED Project Rock | UFC BSR 5 — available now 🔗👆🏽
6.02M
134K
1.26K
1mo ago
projectrock
Two-division @UFC Champion. One division left. My brother @Alexpoatanpereira is going somewhere no fighter has ever gone. But before he makes history, it starts the same way it always does. Back to the beginning. Back to the man who had nothing but hunger and will. That feeling never leaves you. REMEMBER WHY YOU STARTED Project Rock | UFC BSR 5 — available now 🔗👆🏽
This 2017 black and gold colorway was @projectrock’s FIRST EVER training shoe. Brings me immense gratitude and motivation to continue to deliver the best in training shoes and fitness wear for our ever growing PROJECT ROCK CULTURE. A lot has changed since 2017, but the hunger hasn’t. Remember your why. #ProjectRock #PR8 #BestInTraining
4.70M
90.9K
1.31K
4mo ago
projectrock
This 2017 black and gold colorway was @projectrock’s FIRST EVER training shoe. Brings me immense gratitude and motivation to continue to deliver the best in training shoes and fitness wear for our ever growing PROJECT ROCK CULTURE. A lot has changed since 2017, but the hunger hasn’t. Remember your why. #ProjectRock #PR8 #BestInTraining
Thank you for your service 🇺🇸 This Veterans Day - and every day - @ProjectRock and @underarmour honors our veterans, active-duty military, first responders and all of their families. Over the years we’ve partnered with military organizations in the spirit of support, gratitude, and respect. @teamrubicon, @travismanionfoundation, @shepherdsmen, and @militaryfamilyorg. To ALL who serve and your beautiful families, THANK YOU for your service. Join us in supporting, link in bio.
3.52M
49.2K
452
7mo ago
projectrock
Thank you for your service 🇺🇸 This Veterans Day - and every day - @ProjectRock and @underarmour honors our veterans, active-duty military, first responders and all of their families. Over the years we’ve partnered with military organizations in the spirit of support, gratitude, and respect. @teamrubicon, @travismanionfoundation, @shepherdsmen, and @militaryfamilyorg. To ALL who serve and your beautiful families, THANK YOU for your service. Join us in supporting, link in bio.
One more? One more. Loving our new @projectrock spot featuring our community of warriors pushing past their thresholds for one more rep. New BUILT FOR WHATS NEXT Collection available NOW. Link up top 🔗☝🏾 Enjoy the gear!
2.92M
52.9K
603
7mo ago
projectrock
One more? One more. Loving our new @projectrock spot featuring our community of warriors pushing past their thresholds for one more rep. New BUILT FOR WHATS NEXT Collection available NOW. Link up top 🔗☝🏾 Enjoy the gear!
Out there, life stacks the real weight—stress, pressure, responsibility. In here, @charlesdobronxs faces it head-on. That’s what it means to be built under pressure. It’s the fire we carry. The weight we refuse to run from. New collection, available now.
2.27M
90.8K
299
9mo ago
projectrock
Out there, life stacks the real weight—stress, pressure, responsibility. In here, @charlesdobronxs faces it head-on. That’s what it means to be built under pressure. It’s the fire we carry. The weight we refuse to run from. New collection, available now.
This is CHAMA!🗿@alexpoatanpereira
1.83M
87.6K
722
2w ago
projectrock
This is CHAMA!🗿@alexpoatanpereira
UFC fighter @cortezmma shows us what’s in her bag 💼 #Xrayed
1.44M
52.3K
372
7mo ago
projectrock
UFC fighter @cortezmma shows us what’s in her bag 💼 #Xrayed
Before every fight, the room gets loud and the weight of everything you’ve built starts to close in. Somewhere in the middle of all of it — you go back to the beginning. Just you and the reason you started. Remember why you started.
1.34M
37.2K
151
1mo ago
projectrock
Before every fight, the room gets loud and the weight of everything you’ve built starts to close in. Somewhere in the middle of all of it — you go back to the beginning. Just you and the reason you started. Remember why you started.
@charlesdobronxs aura farming?? Max aura. 📈
1.26M
68.4K
519
9mo ago
projectrock
@charlesdobronxs aura farming?? Max aura. 📈
All instinct. No hesitation. The Lion’s ready to react — no matter what.🦁@charlesdobronxs
1.16M
32.3K
78
8mo ago
projectrock
All instinct. No hesitation. The Lion’s ready to react — no matter what.🦁@charlesdobronxs
The titles, the fame — none of it came easy. Once the ‘Chosen One.’ Then he lost it all. @dmcintyrewwe’s rise wasn’t handed to him. It was forged through setbacks, comebacks, and battling his own doubts, building it back brick by brick. “It took losing everything to realize if you can look at yourself in the mirror, and know you gave it your all, while being a good person, left no stone unturned, you’ll go as far as you’re gonna go” This fight was never about proving them wrong. It was about proving himself right. You Against You.
962K
38.5K
446
11mo ago
projectrock
The titles, the fame — none of it came easy. Once the ‘Chosen One.’ Then he lost it all. @dmcintyrewwe’s rise wasn’t handed to him. It was forged through setbacks, comebacks, and battling his own doubts, building it back brick by brick. “It took losing everything to realize if you can look at yourself in the mirror, and know you gave it your all, while being a good person, left no stone unturned, you’ll go as far as you’re gonna go” This fight was never about proving them wrong. It was about proving himself right. You Against You.
2026 is the new 2016? Definitely feels like it with what we have coming... 👀 @therock
920K
36.8K
481
5mo ago
projectrock
2026 is the new 2016? Definitely feels like it with what we have coming... 👀 @therock
The PR8 Trainer: One shoe. All in. Our most refined version yet. Durable for the grind. Stable for every lift. Comfortable for every rep. Confidence in every step. Built to go all out, tested and TRUSTED by our Project Rock athletes who push it to the limit.
909K
36.4K
309
7mo ago
projectrock
The PR8 Trainer: One shoe. All in. Our most refined version yet. Durable for the grind. Stable for every lift. Comfortable for every rep. Confidence in every step. Built to go all out, tested and TRUSTED by our Project Rock athletes who push it to the limit.
Strength doesn’t start in the big moments. It starts in the hard days, the small wins, the work no one sees—that’s what built you. You’ve already proven what you’re made of. Now, what’s next? 👇🏽
873K
34.9K
349
7mo ago
projectrock
Strength doesn’t start in the big moments. It starts in the hard days, the small wins, the work no one sees—that’s what built you. You’ve already proven what you’re made of. Now, what’s next? 👇🏽
In the octagon. In the gym. In life. The weight doesn’t break @cortezmma, it builds her. Built under pressure. Forged in the work. New Project Rock 8, available now.
744K
29.8K
161
9mo ago
projectrock
In the octagon. In the gym. In life. The weight doesn’t break @cortezmma, it builds her. Built under pressure. Forged in the work. New Project Rock 8, available now.
Heavy weights. The weight changed. The reason didn’t. Remember why you started.
553K
22.1K
137
3w ago
projectrock
Heavy weights. The weight changed. The reason didn’t. Remember why you started.

projectrock (@projectrock) Instagram Stats & Analytics

projectrock (@projectrock) has 1.08M Instagram followers with a 2.19% engagement rate over the past 12 months. Across 105 posts, projectrock received 1.78M total likes and 59.0M impressions, averaging 17.0K likes per post. This page tracks projectrock's performance metrics, top content, and engagement trends — updated daily.

projectrock (@projectrock) Instagram Analytics FAQ

How many Instagram followers does projectrock have?+
projectrock (@projectrock) has 1.08M Instagram followers as of June 2026.
What is projectrock's Instagram engagement rate?+
projectrock's Instagram engagement rate is 2.19% over the last 12 months, based on 105 posts.
How many likes does projectrock get on Instagram?+
projectrock received 1.78M total likes across 105 posts in the last 12 months, averaging 17.0K likes per post.
How many Instagram impressions does projectrock get?+
projectrock's Instagram content generated 59.0M total impressions over the last 12 months.