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followers
1.08M
impressions
69.6M
likes
1.68M
comments
19.9K
posts
112
engagement
2.09%
emv
$1.84M
Average per post
622K

Key Metrics

Distributions

Top Content

It’s not the chasing of the WIN that creates the greatness - it’s how you handle the PRESSURE TO WIN that ultimately matters most. Big love and respect to my brother & @UFC Former Lightweight Champion @CharlesDoBronxs, leading our new @ProjectRock campaign: BUILT UNDER PRESSURE Charles is emblematic of a champion’s work ethic to greatness that has been built UNDER PRESSURE. Charles is the man. Amor e respeito, irmão. Built Under Pressure Collection available now 🔗☝🏾 @projectrock @underarmour #builtunderpressurecollection
8.01M
101K
1.12K
9mo ago
projectrock
It’s not the chasing of the WIN that creates the greatness - it’s how you handle the PRESSURE TO WIN that ultimately matters most. Big love and respect to my brother & @UFC Former Lightweight Champion @CharlesDoBronxs, leading our new @ProjectRock campaign: BUILT UNDER PRESSURE Charles is emblematic of a champion’s work ethic to greatness that has been built UNDER PRESSURE. Charles is the man. Amor e respeito, irmão. Built Under Pressure Collection available now 🔗☝🏾 @projectrock @underarmour #builtunderpressurecollection
Coming in hot with our NEW PR8’s 👟🔥 @ProjectRock continues to be the leader in fitness & training shoes that are engineered for function, comfort and design. With @underarmour’s game changing HOVR technology, our teams have created the ultimate training footwear. One shoe. All in. PR8 The Ultimate Training Shoe 👟 #projectrock #underarmour #pr8 #allin
7.69M
96.0K
848
9mo ago
projectrock
Coming in hot with our NEW PR8’s 👟🔥 @ProjectRock continues to be the leader in fitness & training shoes that are engineered for function, comfort and design. With @underarmour’s game changing HOVR technology, our teams have created the ultimate training footwear. One shoe. All in. PR8 The Ultimate Training Shoe 👟 #projectrock #underarmour #pr8 #allin
Big love and respect to UFC Bad Ass Flyweight @cortezmma for leading our new UFC | BSR 5 campaign 👟👊🏾 Pressure never breaks her, it builds her. The UFC | BSR 5 goes all in with her and all UFC athletes. Blood. Sweat. Respect. Built For What’s Next. #ProjectRock
6.96M
97.8K
661
6mo ago
projectrock
Big love and respect to UFC Bad Ass Flyweight @cortezmma for leading our new UFC | BSR 5 campaign 👟👊🏾 Pressure never breaks her, it builds her. The UFC | BSR 5 goes all in with her and all UFC athletes. Blood. Sweat. Respect. Built For What’s Next. #ProjectRock
In a blink, the years roll on. We look back and hope we’ve made a positive impact on all those around us, but more importantly ~ a positive impact on ourselves. Life changes, but the hunger doesn’t. Remember your why. Onward. @projectrock #RememberYourWhyCollection
6.55M
223K
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3mo ago
projectrock
In a blink, the years roll on. We look back and hope we’ve made a positive impact on all those around us, but more importantly ~ a positive impact on ourselves. Life changes, but the hunger doesn’t. Remember your why. Onward. @projectrock #RememberYourWhyCollection
Two-division @UFC Champion. One division left. My brother @Alexpoatanpereira is going somewhere no fighter has ever gone. But before he makes history, it starts the same way it always does. Back to the beginning. Back to the man who had nothing but hunger and will. That feeling never leaves you. REMEMBER WHY YOU STARTED Project Rock | UFC BSR 5 — available now 🔗👆🏽
5.95M
132K
1.24K
2w ago
projectrock
Two-division @UFC Champion. One division left. My brother @Alexpoatanpereira is going somewhere no fighter has ever gone. But before he makes history, it starts the same way it always does. Back to the beginning. Back to the man who had nothing but hunger and will. That feeling never leaves you. REMEMBER WHY YOU STARTED Project Rock | UFC BSR 5 — available now 🔗👆🏽
This 2017 black and gold colorway was @projectrock’s FIRST EVER training shoe. Brings me immense gratitude and motivation to continue to deliver the best in training shoes and fitness wear for our ever growing PROJECT ROCK CULTURE. A lot has changed since 2017, but the hunger hasn’t. Remember your why. #ProjectRock #PR8 #BestInTraining
4.69M
90.8K
1.31K
3mo ago
projectrock
This 2017 black and gold colorway was @projectrock’s FIRST EVER training shoe. Brings me immense gratitude and motivation to continue to deliver the best in training shoes and fitness wear for our ever growing PROJECT ROCK CULTURE. A lot has changed since 2017, but the hunger hasn’t. Remember your why. #ProjectRock #PR8 #BestInTraining
Thank you for your service 🇺🇸 This Veterans Day - and every day - @ProjectRock and @underarmour honors our veterans, active-duty military, first responders and all of their families. Over the years we’ve partnered with military organizations in the spirit of support, gratitude, and respect. @teamrubicon, @travismanionfoundation, @shepherdsmen, and @militaryfamilyorg. To ALL who serve and your beautiful families, THANK YOU for your service. Join us in supporting, link in bio.
3.52M
49.2K
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6mo ago
projectrock
Thank you for your service 🇺🇸 This Veterans Day - and every day - @ProjectRock and @underarmour honors our veterans, active-duty military, first responders and all of their families. Over the years we’ve partnered with military organizations in the spirit of support, gratitude, and respect. @teamrubicon, @travismanionfoundation, @shepherdsmen, and @militaryfamilyorg. To ALL who serve and your beautiful families, THANK YOU for your service. Join us in supporting, link in bio.
One more? One more. Loving our new @projectrock spot featuring our community of warriors pushing past their thresholds for one more rep. New BUILT FOR WHATS NEXT Collection available NOW. Link up top 🔗☝🏾 Enjoy the gear!
2.92M
52.9K
603
7mo ago
projectrock
One more? One more. Loving our new @projectrock spot featuring our community of warriors pushing past their thresholds for one more rep. New BUILT FOR WHATS NEXT Collection available NOW. Link up top 🔗☝🏾 Enjoy the gear!
Out there, life stacks the real weight—stress, pressure, responsibility. In here, @charlesdobronxs faces it head-on. That’s what it means to be built under pressure. It’s the fire we carry. The weight we refuse to run from. New collection, available now.
2.27M
90.8K
299
9mo ago
projectrock
Out there, life stacks the real weight—stress, pressure, responsibility. In here, @charlesdobronxs faces it head-on. That’s what it means to be built under pressure. It’s the fire we carry. The weight we refuse to run from. New collection, available now.
UFC fighter @cortezmma shows us what’s in her bag 💼 #Xrayed
1.44M
52.2K
372
6mo ago
projectrock
UFC fighter @cortezmma shows us what’s in her bag 💼 #Xrayed
@charlesdobronxs aura farming?? Max aura. 📈
1.26M
68.4K
520
8mo ago
projectrock
@charlesdobronxs aura farming?? Max aura. 📈
Before every fight, the room gets loud and the weight of everything you’ve built starts to close in. Somewhere in the middle of all of it — you go back to the beginning. Just you and the reason you started. Remember why you started.
1.25M
35.9K
145
2w ago
projectrock
Before every fight, the room gets loud and the weight of everything you’ve built starts to close in. Somewhere in the middle of all of it — you go back to the beginning. Just you and the reason you started. Remember why you started.
All instinct. No hesitation. The Lion’s ready to react — no matter what.🦁@charlesdobronxs
1.16M
32.3K
78
7mo ago
projectrock
All instinct. No hesitation. The Lion’s ready to react — no matter what.🦁@charlesdobronxs
The titles, the fame — none of it came easy. Once the ‘Chosen One.’ Then he lost it all. @dmcintyrewwe’s rise wasn’t handed to him. It was forged through setbacks, comebacks, and battling his own doubts, building it back brick by brick. “It took losing everything to realize if you can look at yourself in the mirror, and know you gave it your all, while being a good person, left no stone unturned, you’ll go as far as you’re gonna go” This fight was never about proving them wrong. It was about proving himself right. You Against You.
962K
38.5K
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10mo ago
projectrock
The titles, the fame — none of it came easy. Once the ‘Chosen One.’ Then he lost it all. @dmcintyrewwe’s rise wasn’t handed to him. It was forged through setbacks, comebacks, and battling his own doubts, building it back brick by brick. “It took losing everything to realize if you can look at yourself in the mirror, and know you gave it your all, while being a good person, left no stone unturned, you’ll go as far as you’re gonna go” This fight was never about proving them wrong. It was about proving himself right. You Against You.
2026 is the new 2016? Definitely feels like it with what we have coming... 👀 @therock
920K
36.8K
482
4mo ago
projectrock
2026 is the new 2016? Definitely feels like it with what we have coming... 👀 @therock
The PR8 Trainer: One shoe. All in. Our most refined version yet. Durable for the grind. Stable for every lift. Comfortable for every rep. Confidence in every step. Built to go all out, tested and TRUSTED by our Project Rock athletes who push it to the limit.
910K
36.4K
309
6mo ago
projectrock
The PR8 Trainer: One shoe. All in. Our most refined version yet. Durable for the grind. Stable for every lift. Comfortable for every rep. Confidence in every step. Built to go all out, tested and TRUSTED by our Project Rock athletes who push it to the limit.
Strength doesn’t start in the big moments. It starts in the hard days, the small wins, the work no one sees—that’s what built you. You’ve already proven what you’re made of. Now, what’s next? 👇🏽
875K
35.0K
350
6mo ago
projectrock
Strength doesn’t start in the big moments. It starts in the hard days, the small wins, the work no one sees—that’s what built you. You’ve already proven what you’re made of. Now, what’s next? 👇🏽
In the octagon. In the gym. In life. The weight doesn’t break @cortezmma, it builds her. Built under pressure. Forged in the work. New Project Rock 8, available now.
744K
29.8K
160
8mo ago
projectrock
In the octagon. In the gym. In life. The weight doesn’t break @cortezmma, it builds her. Built under pressure. Forged in the work. New Project Rock 8, available now.
Built under pressure.
518K
20.7K
111
9mo ago
projectrock
Built under pressure.
The work is constant. Built on hard work, carried by our community. What we build matters, but who we build it for matters most. The people, the effort, the grind—that’s mana.
491K
8.67K
46
5mo ago
projectrock
The work is constant. Built on hard work, carried by our community. What we build matters, but who we build it for matters most. The people, the effort, the grind—that’s mana.

projectrock (@projectrock) Instagram Stats & Analytics

projectrock (@projectrock) has 1.08M Instagram followers with a 2.09% engagement rate over the past 12 months. Across 112 posts, projectrock received 1.68M total likes and 56.9M impressions, averaging 15.0K likes per post. This page tracks projectrock's performance metrics, top content, and engagement trends — updated daily.

projectrock (@projectrock) Instagram Analytics FAQ

How many Instagram followers does projectrock have?+
projectrock (@projectrock) has 1.08M Instagram followers as of June 2026.
What is projectrock's Instagram engagement rate?+
projectrock's Instagram engagement rate is 2.09% over the last 12 months, based on 112 posts.
How many likes does projectrock get on Instagram?+
projectrock received 1.68M total likes across 112 posts in the last 12 months, averaging 15.0K likes per post.
How many Instagram impressions does projectrock get?+
projectrock's Instagram content generated 56.9M total impressions over the last 12 months.