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followers
1.08M
impressions
69.1M
likes
1.63M
comments
21.3K
posts
103
engagement
2.03%
emv
$1.81M
Average per post
671K

Key Metrics

Distributions

Top Content

It’s not the chasing of the WIN that creates the greatness - it’s how you handle the PRESSURE TO WIN that ultimately matters most. Big love and respect to my brother & @UFC Former Lightweight Champion @CharlesDoBronxs, leading our new @ProjectRock campaign: BUILT UNDER PRESSURE Charles is emblematic of a champion’s work ethic to greatness that has been built UNDER PRESSURE. Charles is the man. Amor e respeito, irmão. Built Under Pressure Collection available now 🔗☝🏾 @projectrock @underarmour #builtunderpressurecollection
8.01M
101K
1.12K
8mo ago
projectrock
It’s not the chasing of the WIN that creates the greatness - it’s how you handle the PRESSURE TO WIN that ultimately matters most. Big love and respect to my brother & @UFC Former Lightweight Champion @CharlesDoBronxs, leading our new @ProjectRock campaign: BUILT UNDER PRESSURE Charles is emblematic of a champion’s work ethic to greatness that has been built UNDER PRESSURE. Charles is the man. Amor e respeito, irmão. Built Under Pressure Collection available now 🔗☝🏾 @projectrock @underarmour #builtunderpressurecollection
Coming in hot with our NEW PR8’s 👟🔥 @ProjectRock continues to be the leader in fitness & training shoes that are engineered for function, comfort and design. With @underarmour’s game changing HOVR technology, our teams have created the ultimate training footwear. One shoe. All in. PR8 The Ultimate Training Shoe 👟 #projectrock #underarmour #pr8 #allin
7.69M
96.1K
851
8mo ago
projectrock
Coming in hot with our NEW PR8’s 👟🔥 @ProjectRock continues to be the leader in fitness & training shoes that are engineered for function, comfort and design. With @underarmour’s game changing HOVR technology, our teams have created the ultimate training footwear. One shoe. All in. PR8 The Ultimate Training Shoe 👟 #projectrock #underarmour #pr8 #allin
Big love and respect to UFC Bad Ass Flyweight @cortezmma for leading our new UFC | BSR 5 campaign 👟👊🏾 Pressure never breaks her, it builds her. The UFC | BSR 5 goes all in with her and all UFC athletes. Blood. Sweat. Respect. Built For What’s Next. #ProjectRock
6.96M
97.8K
661
6mo ago
projectrock
Big love and respect to UFC Bad Ass Flyweight @cortezmma for leading our new UFC | BSR 5 campaign 👟👊🏾 Pressure never breaks her, it builds her. The UFC | BSR 5 goes all in with her and all UFC athletes. Blood. Sweat. Respect. Built For What’s Next. #ProjectRock
In a blink, the years roll on. We look back and hope we’ve made a positive impact on all those around us, but more importantly ~ a positive impact on ourselves. Life changes, but the hunger doesn’t. Remember your why. Onward. @projectrock #RememberYourWhyCollection
6.45M
219K
4.81K
2mo ago
projectrock
In a blink, the years roll on. We look back and hope we’ve made a positive impact on all those around us, but more importantly ~ a positive impact on ourselves. Life changes, but the hunger doesn’t. Remember your why. Onward. @projectrock #RememberYourWhyCollection
Our new @projectRock BSR5’s, the official training shoe of the @UFC 👟 💪🏾 Project Rock training shoes have become best in class, in the world of training & fitness and we’re proud to be a very small part of every UFC fighter’s motivation and legacy as they always leave it all in the gym and ALWAYS leave it all in the cage. It’s always personal. You against You. #UFC #ProjectRock #MMA #BSR5 👟 link 🔗 in bio 🔝
5.41M
69.0K
576
12mo ago
projectrock
Our new @projectRock BSR5’s, the official training shoe of the @UFC 👟 💪🏾 Project Rock training shoes have become best in class, in the world of training & fitness and we’re proud to be a very small part of every UFC fighter’s motivation and legacy as they always leave it all in the gym and ALWAYS leave it all in the cage. It’s always personal. You against You. #UFC #ProjectRock #MMA #BSR5 👟 link 🔗 in bio 🔝
This 2017 black and gold colorway was @projectrock’s FIRST EVER training shoe. Brings me immense gratitude and motivation to continue to deliver the best in training shoes and fitness wear for our ever growing PROJECT ROCK CULTURE. A lot has changed since 2017, but the hunger hasn’t. Remember your why. #ProjectRock #PR8 #BestInTraining
4.68M
90.5K
1.30K
2mo ago
projectrock
This 2017 black and gold colorway was @projectrock’s FIRST EVER training shoe. Brings me immense gratitude and motivation to continue to deliver the best in training shoes and fitness wear for our ever growing PROJECT ROCK CULTURE. A lot has changed since 2017, but the hunger hasn’t. Remember your why. #ProjectRock #PR8 #BestInTraining
Thank you for your service 🇺🇸 This Veterans Day - and every day - @ProjectRock and @underarmour honors our veterans, active-duty military, first responders and all of their families. Over the years we’ve partnered with military organizations in the spirit of support, gratitude, and respect. @teamrubicon, @travismanionfoundation, @shepherdsmen, and @militaryfamilyorg. To ALL who serve and your beautiful families, THANK YOU for your service. Join us in supporting, link in bio.
3.52M
49.3K
453
6mo ago
projectrock
Thank you for your service 🇺🇸 This Veterans Day - and every day - @ProjectRock and @underarmour honors our veterans, active-duty military, first responders and all of their families. Over the years we’ve partnered with military organizations in the spirit of support, gratitude, and respect. @teamrubicon, @travismanionfoundation, @shepherdsmen, and @militaryfamilyorg. To ALL who serve and your beautiful families, THANK YOU for your service. Join us in supporting, link in bio.
One more? One more. Loving our new @projectrock spot featuring our community of warriors pushing past their thresholds for one more rep. New BUILT FOR WHATS NEXT Collection available NOW. Link up top 🔗☝🏾 Enjoy the gear!
2.91M
52.9K
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6mo ago
projectrock
One more? One more. Loving our new @projectrock spot featuring our community of warriors pushing past their thresholds for one more rep. New BUILT FOR WHATS NEXT Collection available NOW. Link up top 🔗☝🏾 Enjoy the gear!
Out there, life stacks the real weight—stress, pressure, responsibility. In here, @charlesdobronxs faces it head-on. That’s what it means to be built under pressure. It’s the fire we carry. The weight we refuse to run from. New collection, available now.
2.27M
90.9K
299
8mo ago
projectrock
Out there, life stacks the real weight—stress, pressure, responsibility. In here, @charlesdobronxs faces it head-on. That’s what it means to be built under pressure. It’s the fire we carry. The weight we refuse to run from. New collection, available now.
Behind the scenes with @projectrock 👊
1.99M
76.2K
2.02K
11mo ago
projectrock
Behind the scenes with @projectrock 👊
UFC fighter @cortezmma shows us what’s in her bag 💼 #Xrayed
1.43M
52.2K
373
5mo ago
projectrock
UFC fighter @cortezmma shows us what’s in her bag 💼 #Xrayed
@charlesdobronxs aura farming?? Max aura. 📈
1.26M
68.4K
520
7mo ago
projectrock
@charlesdobronxs aura farming?? Max aura. 📈
All instinct. No hesitation. The Lion’s ready to react — no matter what.🦁@charlesdobronxs
1.16M
32.3K
78
7mo ago
projectrock
All instinct. No hesitation. The Lion’s ready to react — no matter what.🦁@charlesdobronxs
The titles, the fame — none of it came easy. Once the ‘Chosen One.’ Then he lost it all. @dmcintyrewwe’s rise wasn’t handed to him. It was forged through setbacks, comebacks, and battling his own doubts, building it back brick by brick. “It took losing everything to realize if you can look at yourself in the mirror, and know you gave it your all, while being a good person, left no stone unturned, you’ll go as far as you’re gonna go” This fight was never about proving them wrong. It was about proving himself right. You Against You.
962K
38.5K
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10mo ago
projectrock
The titles, the fame — none of it came easy. Once the ‘Chosen One.’ Then he lost it all. @dmcintyrewwe’s rise wasn’t handed to him. It was forged through setbacks, comebacks, and battling his own doubts, building it back brick by brick. “It took losing everything to realize if you can look at yourself in the mirror, and know you gave it your all, while being a good person, left no stone unturned, you’ll go as far as you’re gonna go” This fight was never about proving them wrong. It was about proving himself right. You Against You.
2026 is the new 2016? Definitely feels like it with what we have coming... 👀 @therock
920K
36.8K
481
3mo ago
projectrock
2026 is the new 2016? Definitely feels like it with what we have coming... 👀 @therock
The PR8 Trainer: One shoe. All in. Our most refined version yet. Durable for the grind. Stable for every lift. Comfortable for every rep. Confidence in every step. Built to go all out, tested and TRUSTED by our Project Rock athletes who push it to the limit.
910K
36.4K
309
6mo ago
projectrock
The PR8 Trainer: One shoe. All in. Our most refined version yet. Durable for the grind. Stable for every lift. Comfortable for every rep. Confidence in every step. Built to go all out, tested and TRUSTED by our Project Rock athletes who push it to the limit.
Strength doesn’t start in the big moments. It starts in the hard days, the small wins, the work no one sees—that’s what built you. You’ve already proven what you’re made of. Now, what’s next? 👇🏽
876K
35.0K
350
5mo ago
projectrock
Strength doesn’t start in the big moments. It starts in the hard days, the small wins, the work no one sees—that’s what built you. You’ve already proven what you’re made of. Now, what’s next? 👇🏽
In the octagon. In the gym. In life. The weight doesn’t break @cortezmma, it builds her. Built under pressure. Forged in the work. New Project Rock 8, available now.
743K
29.7K
160
8mo ago
projectrock
In the octagon. In the gym. In life. The weight doesn’t break @cortezmma, it builds her. Built under pressure. Forged in the work. New Project Rock 8, available now.
Built under pressure.
518K
20.7K
111
8mo ago
projectrock
Built under pressure.
“F*#% all the negative noise. And you begin to settle into the voice that truly matters most… the positive and powerful voice that’s known as your own.” You Against You. - @therock
505K
20.2K
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11mo ago
projectrock
“F*#% all the negative noise. And you begin to settle into the voice that truly matters most… the positive and powerful voice that’s known as your own.” You Against You. - @therock

projectrock (@projectrock) Instagram Stats & Analytics

projectrock (@projectrock) has 1.08M Instagram followers with a 2.03% engagement rate over the past 12 months. Across 103 posts, projectrock received 1.63M total likes and 56.7M impressions, averaging 15.8K likes per post. This page tracks projectrock's performance metrics, top content, and engagement trends — updated daily.

projectrock (@projectrock) Instagram Analytics FAQ

How many Instagram followers does projectrock have?+
projectrock (@projectrock) has 1.08M Instagram followers as of May 2026.
What is projectrock's Instagram engagement rate?+
projectrock's Instagram engagement rate is 2.03% over the last 12 months, based on 103 posts.
How many likes does projectrock get on Instagram?+
projectrock received 1.63M total likes across 103 posts in the last 12 months, averaging 15.8K likes per post.
How many Instagram impressions does projectrock get?+
projectrock's Instagram content generated 56.7M total impressions over the last 12 months.