instagram analytics
Last Year02/21/25 - 02/21/26
Comparable Performance:
followers
1.09M
impressions
84.8M
likes
1.94M
comments
20.1K
posts
150
engagement
1.95%
emv
$2.21M
Avg. per post
673K

Key Metrics

Distributions

Top Content

Pumped to feature @WWE Superstar @dmcintyrewwe in our new “YOU AGAINST YOU” campaign for @ProjectRock 🔥💪🏾 I’m a huge fan of Drew and always rooting him on to succeed. Like many @wwe superstars, Drew is on the road sharpening his grind 300 nights a year - I lived that life for many years and I understand the pain and heartache it brings - in and out of the ring. My respect for pro wrestlers is boundless. You Against You. The battle is never against the noise. It’s against the one who looks back at you in the mirror. #YouAgainstYou #ProjectRock #DrewMcIntyre
11.5M
250K
1.78K
9mo ago
projectrock
Pumped to feature @WWE Superstar @dmcintyrewwe in our new “YOU AGAINST YOU” campaign for @ProjectRock 🔥💪🏾 I’m a huge fan of Drew and always rooting him on to succeed. Like many @wwe superstars, Drew is on the road sharpening his grind 300 nights a year - I lived that life for many years and I understand the pain and heartache it brings - in and out of the ring. My respect for pro wrestlers is boundless. You Against You. The battle is never against the noise. It’s against the one who looks back at you in the mirror. #YouAgainstYou #ProjectRock #DrewMcIntyre
It’s not the chasing of the WIN that creates the greatness - it’s how you handle the PRESSURE TO WIN that ultimately matters most. Big love and respect to my brother & @UFC Former Lightweight Champion @CharlesDoBronxs, leading our new @ProjectRock campaign: BUILT UNDER PRESSURE Charles is emblematic of a champion’s work ethic to greatness that has been built UNDER PRESSURE. Charles is the man. Amor e respeito, irmão. Built Under Pressure Collection available now 🔗☝🏾 @projectrock @underarmour #builtunderpressurecollection
8M
101K
1.12K
5mo ago
projectrock
It’s not the chasing of the WIN that creates the greatness - it’s how you handle the PRESSURE TO WIN that ultimately matters most. Big love and respect to my brother & @UFC Former Lightweight Champion @CharlesDoBronxs, leading our new @ProjectRock campaign: BUILT UNDER PRESSURE Charles is emblematic of a champion’s work ethic to greatness that has been built UNDER PRESSURE. Charles is the man. Amor e respeito, irmão. Built Under Pressure Collection available now 🔗☝🏾 @projectrock @underarmour #builtunderpressurecollection
Coming in hot with our NEW PR8’s 👟🔥 @ProjectRock continues to be the leader in fitness & training shoes that are engineered for function, comfort and design. With @underarmour’s game changing HOVR technology, our teams have created the ultimate training footwear. One shoe. All in. PR8 The Ultimate Training Shoe 👟 #projectrock #underarmour #pr8 #allin
7.68M
96.3K
856
5mo ago
projectrock
Coming in hot with our NEW PR8’s 👟🔥 @ProjectRock continues to be the leader in fitness & training shoes that are engineered for function, comfort and design. With @underarmour’s game changing HOVR technology, our teams have created the ultimate training footwear. One shoe. All in. PR8 The Ultimate Training Shoe 👟 #projectrock #underarmour #pr8 #allin
NEW @projectrock training collection drops NOW 🔥👟 YOU Against YOU. Once we understand and embrace the concept, it becomes very powerful — it creates space for us to block out all the bullshit noise and concentrate on the one thing that is truly your greatest influence — YOU. Shout to my guy @dmcintyrewwe for leading our new Project Rock campaign. I’m a big supporter of Drew and grateful for all the value he brings to the @WWE, in and out of the ring ⚔️ 💪🏾 Drew’s a f*%#ing beast of a man and most importantly, a good dude. Enjoy the gear! #ProjectRock  #YouAgainstYou  AVAILABLE NOW
7.43M
150K
1.12K
10mo ago
projectrock
NEW @projectrock training collection drops NOW 🔥👟 YOU Against YOU. Once we understand and embrace the concept, it becomes very powerful — it creates space for us to block out all the bullshit noise and concentrate on the one thing that is truly your greatest influence — YOU. Shout to my guy @dmcintyrewwe for leading our new Project Rock campaign. I’m a big supporter of Drew and grateful for all the value he brings to the @WWE, in and out of the ring ⚔️ 💪🏾 Drew’s a f*%#ing beast of a man and most importantly, a good dude. Enjoy the gear! #ProjectRock  #YouAgainstYou  AVAILABLE NOW
Big love and respect to UFC Bad Ass Flyweight @cortezmma for leading our new UFC | BSR 5 campaign 👟👊🏾 Pressure never breaks her, it builds her. The UFC | BSR 5 goes all in with her and all UFC athletes. Blood. Sweat. Respect. Built For What’s Next. #ProjectRock
6.95M
97.9K
667
3mo ago
projectrock
Big love and respect to UFC Bad Ass Flyweight @cortezmma for leading our new UFC | BSR 5 campaign 👟👊🏾 Pressure never breaks her, it builds her. The UFC | BSR 5 goes all in with her and all UFC athletes. Blood. Sweat. Respect. Built For What’s Next. #ProjectRock
Our new @projectRock BSR5’s, the official training shoe of the @UFC 👟 💪🏾 Project Rock training shoes have become best in class, in the world of training & fitness and we’re proud to be a very small part of every UFC fighter’s motivation and legacy as they always leave it all in the gym and ALWAYS leave it all in the cage. It’s always personal. You against You. #UFC #ProjectRock #MMA #BSR5 👟 link 🔗 in bio 🔝
5.4M
69.2K
578
9mo ago
projectrock
Our new @projectRock BSR5’s, the official training shoe of the @UFC 👟 💪🏾 Project Rock training shoes have become best in class, in the world of training & fitness and we’re proud to be a very small part of every UFC fighter’s motivation and legacy as they always leave it all in the gym and ALWAYS leave it all in the cage. It’s always personal. You against You. #UFC #ProjectRock #MMA #BSR5 👟 link 🔗 in bio 🔝
Thank you for your service 🇺🇸 This Veterans Day - and every day - @ProjectRock and @underarmour honors our veterans, active-duty military, first responders and all of their families. Over the years we’ve partnered with military organizations in the spirit of support, gratitude, and respect. @teamrubicon, @travismanionfoundation, @shepherdsmen, and @militaryfamilyorg. To ALL who serve and your beautiful families, THANK YOU for your service. Join us in supporting, link in bio.
3.51M
49.2K
452
3mo ago
projectrock
Thank you for your service 🇺🇸 This Veterans Day - and every day - @ProjectRock and @underarmour honors our veterans, active-duty military, first responders and all of their families. Over the years we’ve partnered with military organizations in the spirit of support, gratitude, and respect. @teamrubicon, @travismanionfoundation, @shepherdsmen, and @militaryfamilyorg. To ALL who serve and your beautiful families, THANK YOU for your service. Join us in supporting, link in bio.
This 2017 black and gold colorway was @projectrock’s FIRST EVER training shoe. Brings me immense gratitude and motivation to continue to deliver the best in training shoes and fitness wear for our ever growing PROJECT ROCK CULTURE. A lot has changed since 2017, but the hunger hasn’t. Remember your why. #ProjectRock #PR8 #BestInTraining
3.02M
58.8K
818
1d ago
projectrock
This 2017 black and gold colorway was @projectrock’s FIRST EVER training shoe. Brings me immense gratitude and motivation to continue to deliver the best in training shoes and fitness wear for our ever growing PROJECT ROCK CULTURE. A lot has changed since 2017, but the hunger hasn’t. Remember your why. #ProjectRock #PR8 #BestInTraining
One more? One more. Loving our new @projectrock spot featuring our community of warriors pushing past their thresholds for one more rep. New BUILT FOR WHATS NEXT Collection available NOW. Link up top 🔗☝🏾 Enjoy the gear!
2.87M
52.6K
599
3mo ago
projectrock
One more? One more. Loving our new @projectrock spot featuring our community of warriors pushing past their thresholds for one more rep. New BUILT FOR WHATS NEXT Collection available NOW. Link up top 🔗☝🏾 Enjoy the gear!
Out there, life stacks the real weight—stress, pressure, responsibility. In here, @charlesdobronxs faces it head-on. That’s what it means to be built under pressure. It’s the fire we carry. The weight we refuse to run from. New collection, available now.
2.28M
91.3K
301
5mo ago
projectrock
Out there, life stacks the real weight—stress, pressure, responsibility. In here, @charlesdobronxs faces it head-on. That’s what it means to be built under pressure. It’s the fire we carry. The weight we refuse to run from. New collection, available now.
Behind the scenes with @projectrock 👊
1.99M
76.5K
2.03K
9mo ago
projectrock
Behind the scenes with @projectrock 👊
UFC fighter @cortezmma shows us what’s in her bag 💼 #Xrayed
1.43M
52.2K
375
3mo ago
projectrock
UFC fighter @cortezmma shows us what’s in her bag 💼 #Xrayed
Behind The Scenes: Former @UFC Featherweight Champion @alexvolkanovski putting in the WORK. Actor, workout, he’s got it all sorted. Who else was impressed? 😏
1.4M
15K
52
11mo ago
projectrock
Behind The Scenes: Former @UFC Featherweight Champion @alexvolkanovski putting in the WORK. Actor, workout, he’s got it all sorted. Who else was impressed? 😏
@charlesdobronxs aura farming?? Max aura. 📈
1.26M
68.7K
522
5mo ago
projectrock
@charlesdobronxs aura farming?? Max aura. 📈
All instinct. No hesitation. The Lion’s ready to react — no matter what.🦁@charlesdobronxs
1.16M
32.4K
78
4mo ago
projectrock
All instinct. No hesitation. The Lion’s ready to react — no matter what.🦁@charlesdobronxs
The titles, the fame — none of it came easy. Once the ‘Chosen One.’ Then he lost it all. @dmcintyrewwe’s rise wasn’t handed to him. It was forged through setbacks, comebacks, and battling his own doubts, building it back brick by brick. “It took losing everything to realize if you can look at yourself in the mirror, and know you gave it your all, while being a good person, left no stone unturned, you’ll go as far as you’re gonna go” This fight was never about proving them wrong. It was about proving himself right. You Against You.
964K
38.6K
449
7mo ago
projectrock
The titles, the fame — none of it came easy. Once the ‘Chosen One.’ Then he lost it all. @dmcintyrewwe’s rise wasn’t handed to him. It was forged through setbacks, comebacks, and battling his own doubts, building it back brick by brick. “It took losing everything to realize if you can look at yourself in the mirror, and know you gave it your all, while being a good person, left no stone unturned, you’ll go as far as you’re gonna go” This fight was never about proving them wrong. It was about proving himself right. You Against You.
The Shoot vs The Shot 📸 A very cool experience working with @projectrock and @underarmour on the launch of their new range. #YouAgainstYou
945K
44.9K
441
9mo ago
projectrock
The Shoot vs The Shot 📸 A very cool experience working with @projectrock and @underarmour on the launch of their new range. #YouAgainstYou
2026 is the new 2016? Definitely feels like it with what we have coming... 👀 @therock
921K
36.8K
476
1mo ago
projectrock
2026 is the new 2016? Definitely feels like it with what we have coming... 👀 @therock
The PR8 Trainer: One shoe. All in. Our most refined version yet. Durable for the grind. Stable for every lift. Comfortable for every rep. Confidence in every step. Built to go all out, tested and TRUSTED by our Project Rock athletes who push it to the limit.
912K
36.5K
310
3mo ago
projectrock
The PR8 Trainer: One shoe. All in. Our most refined version yet. Durable for the grind. Stable for every lift. Comfortable for every rep. Confidence in every step. Built to go all out, tested and TRUSTED by our Project Rock athletes who push it to the limit.
Strength doesn’t start in the big moments. It starts in the hard days, the small wins, the work no one sees—that’s what built you. You’ve already proven what you’re made of. Now, what’s next? 👇🏽
880K
35.2K
362
3mo ago
projectrock
Strength doesn’t start in the big moments. It starts in the hard days, the small wins, the work no one sees—that’s what built you. You’ve already proven what you’re made of. Now, what’s next? 👇🏽

projectrock (@projectrock) Instagram Stats & Analytics

projectrock (@projectrock) has 1.09M Instagram followers with a 1.95% engagement rate over the past 12 months. Across 150 posts, projectrock received 1.94M total likes and 69.9M impressions, averaging 15.4K likes per post. This page tracks projectrock's performance metrics, top content, and engagement trends — updated daily.

projectrock (@projectrock) Instagram Analytics FAQ

How many Instagram followers does projectrock have?+
projectrock (@projectrock) has 1.09M Instagram followers as of February 2026.
What is projectrock's Instagram engagement rate?+
projectrock's Instagram engagement rate is 1.95% over the last 12 months, based on 150 posts.
How many likes does projectrock get on Instagram?+
projectrock received 1.94M total likes across 150 posts in the last year, averaging 15.4K likes per post.
How many Instagram impressions does projectrock get?+
projectrock's Instagram content generated 69.9M total impressions over the last 12 months.