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followers
1.08M
impressions
69.6M
likes
1.70M
comments
19.2K
posts
94
engagement
2.18%
emv
$1.84M
Average per post
740K

Key Metrics

Distributions

Top Content

It’s not the chasing of the WIN that creates the greatness - it’s how you handle the PRESSURE TO WIN that ultimately matters most. Big love and respect to my brother & @UFC Former Lightweight Champion @CharlesDoBronxs, leading our new @ProjectRock campaign: BUILT UNDER PRESSURE Charles is emblematic of a champion’s work ethic to greatness that has been built UNDER PRESSURE. Charles is the man. Amor e respeito, irmão. Built Under Pressure Collection available now 🔗☝🏾 @projectrock @underarmour #builtunderpressurecollection
8.02M
100K
1.12K
11mo ago
projectrock
It’s not the chasing of the WIN that creates the greatness - it’s how you handle the PRESSURE TO WIN that ultimately matters most. Big love and respect to my brother & @UFC Former Lightweight Champion @CharlesDoBronxs, leading our new @ProjectRock campaign: BUILT UNDER PRESSURE Charles is emblematic of a champion’s work ethic to greatness that has been built UNDER PRESSURE. Charles is the man. Amor e respeito, irmão. Built Under Pressure Collection available now 🔗☝🏾 @projectrock @underarmour #builtunderpressurecollection
Coming in hot with our NEW PR8’s 👟🔥 @ProjectRock continues to be the leader in fitness & training shoes that are engineered for function, comfort and design. With @underarmour’s game changing HOVR technology, our teams have created the ultimate training footwear. One shoe. All in. PR8 The Ultimate Training Shoe 👟 #projectrock #underarmour #pr8 #allin
7.69M
95.7K
847
11mo ago
projectrock
Coming in hot with our NEW PR8’s 👟🔥 @ProjectRock continues to be the leader in fitness & training shoes that are engineered for function, comfort and design. With @underarmour’s game changing HOVR technology, our teams have created the ultimate training footwear. One shoe. All in. PR8 The Ultimate Training Shoe 👟 #projectrock #underarmour #pr8 #allin
Big love and respect to UFC Bad Ass Flyweight @cortezmma for leading our new UFC | BSR 5 campaign 👟👊🏾 Pressure never breaks her, it builds her. The UFC | BSR 5 goes all in with her and all UFC athletes. Blood. Sweat. Respect. Built For What’s Next. #ProjectRock
6.96M
97.5K
655
8mo ago
projectrock
Big love and respect to UFC Bad Ass Flyweight @cortezmma for leading our new UFC | BSR 5 campaign 👟👊🏾 Pressure never breaks her, it builds her. The UFC | BSR 5 goes all in with her and all UFC athletes. Blood. Sweat. Respect. Built For What’s Next. #ProjectRock
In a blink, the years roll on. We look back and hope we’ve made a positive impact on all those around us, but more importantly ~ a positive impact on ourselves. Life changes, but the hunger doesn’t. Remember your why. Onward. @projectrock #RememberYourWhyCollection
6.60M
225K
4.92K
5mo ago
projectrock
In a blink, the years roll on. We look back and hope we’ve made a positive impact on all those around us, but more importantly ~ a positive impact on ourselves. Life changes, but the hunger doesn’t. Remember your why. Onward. @projectrock #RememberYourWhyCollection
Two-division @UFC Champion. One division left. My brother @Alexpoatanpereira is going somewhere no fighter has ever gone. But before he makes history, it starts the same way it always does. Back to the beginning. Back to the man who had nothing but hunger and will. That feeling never leaves you. REMEMBER WHY YOU STARTED Project Rock | UFC BSR 5 — available now 🔗👆🏽
6.03M
134K
1.27K
2mo ago
projectrock
Two-division @UFC Champion. One division left. My brother @Alexpoatanpereira is going somewhere no fighter has ever gone. But before he makes history, it starts the same way it always does. Back to the beginning. Back to the man who had nothing but hunger and will. That feeling never leaves you. REMEMBER WHY YOU STARTED Project Rock | UFC BSR 5 — available now 🔗👆🏽
This 2017 black and gold colorway was @projectrock’s FIRST EVER training shoe. Brings me immense gratitude and motivation to continue to deliver the best in training shoes and fitness wear for our ever growing PROJECT ROCK CULTURE. A lot has changed since 2017, but the hunger hasn’t. Remember your why. #ProjectRock #PR8 #BestInTraining
4.71M
90.8K
1.31K
5mo ago
projectrock
This 2017 black and gold colorway was @projectrock’s FIRST EVER training shoe. Brings me immense gratitude and motivation to continue to deliver the best in training shoes and fitness wear for our ever growing PROJECT ROCK CULTURE. A lot has changed since 2017, but the hunger hasn’t. Remember your why. #ProjectRock #PR8 #BestInTraining
Thank you for your service 🇺🇸 This Veterans Day - and every day - @ProjectRock and @underarmour honors our veterans, active-duty military, first responders and all of their families. Over the years we’ve partnered with military organizations in the spirit of support, gratitude, and respect. @teamrubicon, @travismanionfoundation, @shepherdsmen, and @militaryfamilyorg. To ALL who serve and your beautiful families, THANK YOU for your service. Join us in supporting, link in bio.
3.53M
49.1K
450
8mo ago
projectrock
Thank you for your service 🇺🇸 This Veterans Day - and every day - @ProjectRock and @underarmour honors our veterans, active-duty military, first responders and all of their families. Over the years we’ve partnered with military organizations in the spirit of support, gratitude, and respect. @teamrubicon, @travismanionfoundation, @shepherdsmen, and @militaryfamilyorg. To ALL who serve and your beautiful families, THANK YOU for your service. Join us in supporting, link in bio.
One more? One more. Loving our new @projectrock spot featuring our community of warriors pushing past their thresholds for one more rep. New BUILT FOR WHATS NEXT Collection available NOW. Link up top 🔗☝🏾 Enjoy the gear!
2.93M
52.9K
602
9mo ago
projectrock
One more? One more. Loving our new @projectrock spot featuring our community of warriors pushing past their thresholds for one more rep. New BUILT FOR WHATS NEXT Collection available NOW. Link up top 🔗☝🏾 Enjoy the gear!
Out there, life stacks the real weight—stress, pressure, responsibility. In here, @charlesdobronxs faces it head-on. That’s what it means to be built under pressure. It’s the fire we carry. The weight we refuse to run from. New collection, available now.
2.26M
90.4K
298
11mo ago
projectrock
Out there, life stacks the real weight—stress, pressure, responsibility. In here, @charlesdobronxs faces it head-on. That’s what it means to be built under pressure. It’s the fire we carry. The weight we refuse to run from. New collection, available now.
This is CHAMA!🗿@alexpoatanpereira
1.87M
90.9K
744
2mo ago
projectrock
This is CHAMA!🗿@alexpoatanpereira
UFC fighter @cortezmma shows us what’s in her bag 💼 #Xrayed
1.44M
52.2K
372
8mo ago
projectrock
UFC fighter @cortezmma shows us what’s in her bag 💼 #Xrayed
Before every fight, the room gets loud and the weight of everything you’ve built starts to close in. Somewhere in the middle of all of it — you go back to the beginning. Just you and the reason you started. Remember why you started.
1.35M
37.2K
152
2mo ago
projectrock
Before every fight, the room gets loud and the weight of everything you’ve built starts to close in. Somewhere in the middle of all of it — you go back to the beginning. Just you and the reason you started. Remember why you started.
@charlesdobronxs aura farming?? Max aura. 📈
1.26M
68.1K
517
10mo ago
projectrock
@charlesdobronxs aura farming?? Max aura. 📈
All instinct. No hesitation. The Lion’s ready to react — no matter what.🦁@charlesdobronxs
1.16M
32.1K
78
9mo ago
projectrock
All instinct. No hesitation. The Lion’s ready to react — no matter what.🦁@charlesdobronxs
2026 is the new 2016? Definitely feels like it with what we have coming... 👀 @therock
918K
36.7K
481
6mo ago
projectrock
2026 is the new 2016? Definitely feels like it with what we have coming... 👀 @therock
The PR8 Trainer: One shoe. All in. Our most refined version yet. Durable for the grind. Stable for every lift. Comfortable for every rep. Confidence in every step. Built to go all out, tested and TRUSTED by our Project Rock athletes who push it to the limit.
908K
36.3K
309
9mo ago
projectrock
The PR8 Trainer: One shoe. All in. Our most refined version yet. Durable for the grind. Stable for every lift. Comfortable for every rep. Confidence in every step. Built to go all out, tested and TRUSTED by our Project Rock athletes who push it to the limit.
Strength doesn’t start in the big moments. It starts in the hard days, the small wins, the work no one sees—that’s what built you. You’ve already proven what you’re made of. Now, what’s next? 👇🏽
870K
34.8K
347
8mo ago
projectrock
Strength doesn’t start in the big moments. It starts in the hard days, the small wins, the work no one sees—that’s what built you. You’ve already proven what you’re made of. Now, what’s next? 👇🏽
In the octagon. In the gym. In life. The weight doesn’t break @cortezmma, it builds her. Built under pressure. Forged in the work. New Project Rock 8, available now.
744K
29.7K
161
10mo ago
projectrock
In the octagon. In the gym. In life. The weight doesn’t break @cortezmma, it builds her. Built under pressure. Forged in the work. New Project Rock 8, available now.
Heavy weights. The weight changed. The reason didn’t. Remember why you started.
553K
22.1K
137
2mo ago
projectrock
Heavy weights. The weight changed. The reason didn’t. Remember why you started.
Built under pressure.
514K
20.6K
112
11mo ago
projectrock
Built under pressure.

projectrock (@projectrock) Instagram Stats & Analytics

projectrock (@projectrock) has 1.08M Instagram followers with a 2.18% engagement rate over the past 12 months. Across 94.0 posts, projectrock received 1.70M total likes and 58.8M impressions, averaging 18.0K likes per post. This page tracks projectrock's performance metrics, top content, and engagement trends — updated daily.

projectrock (@projectrock) Instagram Analytics FAQ

How many Instagram followers does projectrock have?+
projectrock (@projectrock) has 1.08M Instagram followers as of August 2026.
What is projectrock's Instagram engagement rate?+
projectrock's Instagram engagement rate is 2.18% over the last 12 months, based on 94.0 posts.
How many likes does projectrock get on Instagram?+
projectrock received 1.70M total likes across 94.0 posts in the last 12 months, averaging 18.0K likes per post.
How many Instagram impressions does projectrock get?+
projectrock's Instagram content generated 58.8M total impressions over the last 12 months.