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Luke Burgis was one of 15 Christian leaders whom Anthropic asked to advise them on making AI moral. He told me why he declined, and said, “I honestly can’t tell whether J.D. Vance is a true believer.”

Read the full story at the link in our bio or TheFP.com.
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lukeburgis
Luke Burgis was one of 15 Christian leaders whom Anthropic asked to advise them on making AI moral. He told me why he declined, and said, “I honestly can’t tell whether J.D. Vance is a true believer.” Read the full story at the link in our bio or TheFP.com.
Is it Taylor Swift’s responsibility to rein in her “army of cyberbullies” when they cross the line?

@LukeBurgis says yes.

“It’s important for a leader to disappoint his or her followers sometimes.”

Get the full episode with @SuzyIsOnline and @StandUpDan on YouTube, Spotify, or Apple.
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lukeburgis
Is it Taylor Swift’s responsibility to rein in her “army of cyberbullies” when they cross the line? @LukeBurgis says yes. “It’s important for a leader to disappoint his or her followers sometimes.” Get the full episode with @SuzyIsOnline and @StandUpDan on YouTube, Spotify, or Apple.
When a campus controversy landed Nicholas Christakis in the middle of an angry crowd, he did something unexpected.

He began to ask each person he spoke to in the crowd, “What is your name?”

It snapped each person back from being part of a crowd, feeding on each other’s anger, to being an person—it helped them recall their individuality and their humanity. He had a calmer and more productive conversation with them because of it.

It’s an important lesson for our time, when so many people derive their identity from being part of a group—or the ninety-nine, as I refer to groups in my upcoming book The One and the Ninety-Nine.

We’re all prone to being swept away by the riptide of belonging to a tribe, and embracing the illusory certainty of groupthink. But we can lose ourselves in the process. �

The goal of my work is to help people develop their solid self—the core of every person that is the heart of conscience, identity, and ultimately joy.
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lukeburgis
When a campus controversy landed Nicholas Christakis in the middle of an angry crowd, he did something unexpected. He began to ask each person he spoke to in the crowd, “What is your name?” It snapped each person back from being part of a crowd, feeding on each other’s anger, to being an person—it helped them recall their individuality and their humanity. He had a calmer and more productive conversation with them because of it. It’s an important lesson for our time, when so many people derive their identity from being part of a group—or the ninety-nine, as I refer to groups in my upcoming book The One and the Ninety-Nine. We’re all prone to being swept away by the riptide of belonging to a tribe, and embracing the illusory certainty of groupthink. But we can lose ourselves in the process. � The goal of my work is to help people develop their solid self—the core of every person that is the heart of conscience, identity, and ultimately joy.
Join us at the @theathenaeum_chicago for The Courage to Be Saints in the Modern Age: a compelling evening of conversation and reflection on identity, faith, and the courage to live with integrity in the modern world. 

Through keynote talks and a moderated discussion, this event invites audiences to consider how identity is formed, how social forces shape our desires, and how a life of virtue can be lived practically and authentically today.

Join us July 6, 7pm CT in Chicago for an evening of thoughtful dialogue, fellowship, and spiritual refreshment.

Tickets are on sale now.
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Join us at the @theathenaeum_chicago for The Courage to Be Saints in the Modern Age: a compelling evening of conversation and reflection on identity, faith, and the courage to live with integrity in the modern world. Through keynote talks and a moderated discussion, this event invites audiences to consider how identity is formed, how social forces shape our desires, and how a life of virtue can be lived practically and authentically today. Join us July 6, 7pm CT in Chicago for an evening of thoughtful dialogue, fellowship, and spiritual refreshment. Tickets are on sale now.
Me or we? 

Both. 

I’ve learned so much from Luke Burgis and his new book The One and the Ninety-Nine. 

The solid self, he says, is knowing who you are as an individual while also being connected to and shaped by your community. Amen amen!
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Me or we? Both. I’ve learned so much from Luke Burgis and his new book The One and the Ninety-Nine. The solid self, he says, is knowing who you are as an individual while also being connected to and shaped by your community. Amen amen!
People set goals and make plans to arrive at a future point called “progress.” But will it be progress? How can we be so sure? 

Some goals—even good ones—overstay their welcome.

Have you noticed that goals have an irreproachable and unimpeachable status? You want to run an ultramarathon? People will applaud your determination. Run for city office? You have their support. Sell your home and move into the back of a van? Cool, essentialism is in. Nobody will question your goals.

But it’s worth asking where goals come from in the first place. Every goal is embedded within a system.

Mimetic desire is the unwritten, unacknowledged system behind visible goals.

The more we bring that system to light, the less likely it is that we’ll pick and pursue the wrong goals.

Check out my book Wanting: The Power of Mimetic Desire in Everyday Life for more about this powerful force that explains so much in our lives.
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lukeburgis
People set goals and make plans to arrive at a future point called “progress.” But will it be progress? How can we be so sure? Some goals—even good ones—overstay their welcome. Have you noticed that goals have an irreproachable and unimpeachable status? You want to run an ultramarathon? People will applaud your determination. Run for city office? You have their support. Sell your home and move into the back of a van? Cool, essentialism is in. Nobody will question your goals. But it’s worth asking where goals come from in the first place. Every goal is embedded within a system. Mimetic desire is the unwritten, unacknowledged system behind visible goals. The more we bring that system to light, the less likely it is that we’ll pick and pursue the wrong goals. Check out my book Wanting: The Power of Mimetic Desire in Everyday Life for more about this powerful force that explains so much in our lives.
In a crowd of men saluting Hitler in 1936, one man refused. 

He didn't know a photograph was being taken. He didn't do it performatively. 

How was he able to resist the pressure of the crowd to conform? 

That question has haunted me for 15 years, and I began thinking more seriously about the tension between the one and the many. 

Today those ideas culminate in the release of my book The One and the Ninety-Nine: Forging Identity in the Age of Social Contagion. 

I can't wait to hear what you think about the book.
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lukeburgis
In a crowd of men saluting Hitler in 1936, one man refused. He didn't know a photograph was being taken. He didn't do it performatively. How was he able to resist the pressure of the crowd to conform? That question has haunted me for 15 years, and I began thinking more seriously about the tension between the one and the many. Today those ideas culminate in the release of my book The One and the Ninety-Nine: Forging Identity in the Age of Social Contagion. I can't wait to hear what you think about the book.
Last chance to scoop up a ticket for my conversation with @nytdavidbrooks at the @92ndStreetY tomorrow night on my book, The One and the Ninety-Nine, out this Tuesday. 

See you in the city!

Tickets available at link in my bio.
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Last chance to scoop up a ticket for my conversation with @nytdavidbrooks at the @92ndStreetY tomorrow night on my book, The One and the Ninety-Nine, out this Tuesday. See you in the city! Tickets available at link in my bio.
Advance Reader Copies. Someone stole the box off our front stoop while we were traveling, opened the box, then abandoned it in the alley behind our home in DC. 

A shame, because the book could have really helped them. I wish they’d taken at least one.
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Advance Reader Copies. Someone stole the box off our front stoop while we were traveling, opened the box, then abandoned it in the alley behind our home in DC. A shame, because the book could have really helped them. I wish they’d taken at least one.
Are you paying the "misery tax"? 

When I was building my startups, I would work long days, every day. 

Then, I would indulge in excess: drinking too much, eating too much, losing money on things I didn't even want. 

It took a toll on my health, on my relationships, and my finances. 

Why was I doing this? 

I realized that I was consuming things to feel better about myself in order to wake up the next day and do what I really didn't want to do. 

When our goals are based on desires we've adopted from other people, that mismatch can lead to a feeling of unfulfillment. 

The solution is to understand the forces at work, like mimetic desire, that are causing us to pay the misery tax.
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lukeburgis
Are you paying the "misery tax"? When I was building my startups, I would work long days, every day. Then, I would indulge in excess: drinking too much, eating too much, losing money on things I didn't even want. It took a toll on my health, on my relationships, and my finances. Why was I doing this? I realized that I was consuming things to feel better about myself in order to wake up the next day and do what I really didn't want to do. When our goals are based on desires we've adopted from other people, that mismatch can lead to a feeling of unfulfillment. The solution is to understand the forces at work, like mimetic desire, that are causing us to pay the misery tax.
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lukeburgis
Today I am proud to announce the long-awaited sequel to WANTING.
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Today I am proud to announce the long-awaited sequel to WANTING.
Excited to be sharing an excerpt from @lukeburgis’s new book The One and the Ninety-Nine: Forging Identity in the Age of Social Contagion on WayfareMagazine.org today—and even more excited to be hosting Luke at the @wayfareart summer festival on July 11! There are still a few spots available—head to luma.com/wayfarefestival26 to secure yours and to see the full line up 🤍
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Excited to be sharing an excerpt from @lukeburgis’s new book The One and the Ninety-Nine: Forging Identity in the Age of Social Contagion on WayfareMagazine.org today—and even more excited to be hosting Luke at the @wayfareart summer festival on July 11! There are still a few spots available—head to luma.com/wayfarefestival26 to secure yours and to see the full line up 🤍
Speaking in Rome this week to a group of young men from around the world who had come to the Eternal City for holy week—I’m not sure the Vatican has ever heard a mash-up of Paul Graham’s “Cities and Ambition”, Renè Girard, and Saint-Exupéry before.
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Speaking in Rome this week to a group of young men from around the world who had come to the Eternal City for holy week—I’m not sure the Vatican has ever heard a mash-up of Paul Graham’s “Cities and Ambition”, Renè Girard, and Saint-Exupéry before.
For years and years, we were told to find our tribe.

But we were never taught how to survive it.

In an era of algorithmic outrage, the ultimate skill is learning how to belong without completely disappearing.

In The One and the Ninety-Nine, Luke Burgis explores the intense tug-of-war between our need for belonging and our need for individual identity.

The reality is that we aren’t hooked on our phones; we’re addicted to the people inside them.

When social approval dictates our value, our personalities are engineered by the applause of the crowd. We get swept up in the mimetic pull of what everyone else is watching, buying, or canceling.

Technology complicates this by moving from a helpful tool to a dominant worldview. It flattens our lives into data points to be optimized, making older forms of wisdom feel obsolete and cutting us off from objective values.

As Michel de Montaigne famously wrote, it is not enough to withdraw from the mob. We have to withdraw from the attributes of the mob that live within us.

True freedom means separating your thinking from the automatic pull of the group so you can return to it with genuine integrity.

Are you running with the herd, or are you recovering your senses one by one?

If you’re ready to learn how to stand firm in your own values without losing your community, this book is a must-read. Get your copy from link in bio.

@lukeburgis
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lukeburgis
For years and years, we were told to find our tribe. But we were never taught how to survive it. In an era of algorithmic outrage, the ultimate skill is learning how to belong without completely disappearing. In The One and the Ninety-Nine, Luke Burgis explores the intense tug-of-war between our need for belonging and our need for individual identity. The reality is that we aren’t hooked on our phones; we’re addicted to the people inside them. When social approval dictates our value, our personalities are engineered by the applause of the crowd. We get swept up in the mimetic pull of what everyone else is watching, buying, or canceling. Technology complicates this by moving from a helpful tool to a dominant worldview. It flattens our lives into data points to be optimized, making older forms of wisdom feel obsolete and cutting us off from objective values. As Michel de Montaigne famously wrote, it is not enough to withdraw from the mob. We have to withdraw from the attributes of the mob that live within us. True freedom means separating your thinking from the automatic pull of the group so you can return to it with genuine integrity. Are you running with the herd, or are you recovering your senses one by one? If you’re ready to learn how to stand firm in your own values without losing your community, this book is a must-read. Get your copy from link in bio. @lukeburgis
Full house at the @theathenaeum_chicago theater in Chicago, just a wonderful place.

And a joy to finally hang with @fathermikeschmitz, who made the green room as fun as any I've ever been in. 

Thank you to everyone who came out to join us!

Photo Credit: Athenaeum Center for Thought & Culture
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lukeburgis
Full house at the @theathenaeum_chicago theater in Chicago, just a wonderful place. And a joy to finally hang with @fathermikeschmitz, who made the green room as fun as any I've ever been in. Thank you to everyone who came out to join us! Photo Credit: Athenaeum Center for Thought & Culture
The One and the Ninety-Nine has been selected by @nextbigideaclub as a Must-Read for June, their list of standout nonfiction. 

You can pre-order your copy today at the link in my bio ahead of release next Tuesday, June 16.
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lukeburgis
The One and the Ninety-Nine has been selected by @nextbigideaclub as a Must-Read for June, their list of standout nonfiction. You can pre-order your copy today at the link in my bio ahead of release next Tuesday, June 16.
How do you belong without losing yourself?

Follow me for insights from my work you can put to work in your life.

My goal is to help people move out of the shallows and into the deep: thicker desires, rich relationships, and meaningful work that activates your whole self.

#philosophy #wisdom #knowledge #books #ideas
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lukeburgis
How do you belong without losing yourself? Follow me for insights from my work you can put to work in your life. My goal is to help people move out of the shallows and into the deep: thicker desires, rich relationships, and meaningful work that activates your whole self. #philosophy #wisdom #knowledge #books #ideas
Life Abundant in an Artificial Age | Cluny Conference | Napa Valley 

An incredible day unpacking what it means to be human and the promises and perils of AI. 

Presenters 
Luke Burgis | @lukeburgis | Founder of Cluny 
Bryan Johnson | @bryanjohnson_ | Don’t Die 
Patrick Collison | @patrickcollison | CEO of Stripe 
Jordan Castro | @shine____shine | Cluny 
Catherine Pakaluk | @crpakaluk | Author, Hannah’s Children 
Ruxandra Teslo | Geneticist 
Clay Routledge | psychologist
Shadi Hamid | Washington Post
Fr. Luke Dysinger
Ben Klutsey | @MercatusCenter
Toby Shorin | Creator, Other Internet 
Fr. Mark Roosien
Toby Kurth | Pastor
Rebecca Lowe | Philosopher
Hollis Robbins | Author 
Tao Lin | Author
Victoria Trumbull | Philosopher
Fr. Harrison Ayre
Dana Gioia | Poet 

Thank you @andreaswidmer, @thebuschschool, @catholicuniversity for believing in this mission! And special thanks to our events team @birchmanagement for their great work. 

Onward.
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Life Abundant in an Artificial Age | Cluny Conference | Napa Valley An incredible day unpacking what it means to be human and the promises and perils of AI. Presenters Luke Burgis | @lukeburgis | Founder of Cluny Bryan Johnson | @bryanjohnson_ | Don’t Die Patrick Collison | @patrickcollison | CEO of Stripe Jordan Castro | @shine____shine | Cluny Catherine Pakaluk | @crpakaluk | Author, Hannah’s Children Ruxandra Teslo | Geneticist Clay Routledge | psychologist Shadi Hamid | Washington Post Fr. Luke Dysinger Ben Klutsey | @MercatusCenter Toby Shorin | Creator, Other Internet Fr. Mark Roosien Toby Kurth | Pastor Rebecca Lowe | Philosopher Hollis Robbins | Author Tao Lin | Author Victoria Trumbull | Philosopher Fr. Harrison Ayre Dana Gioia | Poet Thank you @andreaswidmer, @thebuschschool, @catholicuniversity for believing in this mission! And special thanks to our events team @birchmanagement for their great work. Onward.
It’s summer, it’s hot, people are hatching holiday plans… and the book publishing seems to be working hard. So, no holidays for us either 😅

We had a curious week with lots of solid books, and not a lot of choice, paradoxically. But here you go – our short-list for the 25th week.

🎯 Intentional Attention by Justin Anderson

Applying lessons from sports psychology to everyday life, this book promises a practical, science-backed framework for strengthening the attentional systems that drive performance. As the author says – pressure is inevitable, and it is where you focus your attention that makes the difference.

⚖️ The Art of Pacing by Elizabeth Svoboda

Somewhat ironically, our second book, written by an award-winning science writer, offers almost the exact opposite take on productivity and performance. It isn’t about the inevitability of pressure in this book, but about balancing pressure with leisure. What if you need to read both of them? 🤷🏻‍♀️

🧠 The One and the Ninety-Nine by Luke Burgis

Finding one’s identity was a hot topic this week. This book is based on cognitive psychology, and you have to forgive me for geeking out a little. This one got a very emphatic Yes! from me, and general approbation from the rest of our pro-readers. So the week’s favourite by our team.

🌉 The Hyphenated Life by Han Ren

Another book on finding identity this week (we usually get zero on the topic), but with a different twist. This book touches upon some important social issues, which is always a great positive in our eyes. As with the first pair of books on productivity, maybe what you need is to get both of these books on finding identity. Seriously – it’s a huge benefit to attack one topic from various angles 🤓
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lukeburgis
It’s summer, it’s hot, people are hatching holiday plans… and the book publishing seems to be working hard. So, no holidays for us either 😅 We had a curious week with lots of solid books, and not a lot of choice, paradoxically. But here you go – our short-list for the 25th week. 🎯 Intentional Attention by Justin Anderson Applying lessons from sports psychology to everyday life, this book promises a practical, science-backed framework for strengthening the attentional systems that drive performance. As the author says – pressure is inevitable, and it is where you focus your attention that makes the difference. ⚖️ The Art of Pacing by Elizabeth Svoboda Somewhat ironically, our second book, written by an award-winning science writer, offers almost the exact opposite take on productivity and performance. It isn’t about the inevitability of pressure in this book, but about balancing pressure with leisure. What if you need to read both of them? 🤷🏻‍♀️ 🧠 The One and the Ninety-Nine by Luke Burgis Finding one’s identity was a hot topic this week. This book is based on cognitive psychology, and you have to forgive me for geeking out a little. This one got a very emphatic Yes! from me, and general approbation from the rest of our pro-readers. So the week’s favourite by our team. 🌉 The Hyphenated Life by Han Ren Another book on finding identity this week (we usually get zero on the topic), but with a different twist. This book touches upon some important social issues, which is always a great positive in our eyes. As with the first pair of books on productivity, maybe what you need is to get both of these books on finding identity. Seriously – it’s a huge benefit to attack one topic from various angles 🤓

Luke Burgis (@lukeburgis) Instagram Stats & Analytics

Luke Burgis (@lukeburgis) has 4.10K Instagram followers with a 2.25% engagement rate over the past 12 months. Across 249 posts, Luke Burgis received 8.96K total likes and 116K impressions, averaging 36.0 likes per post. This page tracks Luke Burgis's performance metrics, top content, and engagement trends — updated daily.

Luke Burgis (@lukeburgis) Instagram Analytics FAQ

How many Instagram followers does Luke Burgis have?+
Luke Burgis (@lukeburgis) has 4.10K Instagram followers as of August 2026.
What is Luke Burgis's Instagram engagement rate?+
Luke Burgis's Instagram engagement rate is 2.25% over the last 12 months, based on 249 posts.
How many likes does Luke Burgis get on Instagram?+
Luke Burgis received 8.96K total likes across 249 posts in the last 12 months, averaging 36.0 likes per post.
How many Instagram impressions does Luke Burgis get?+
Luke Burgis's Instagram content generated 116K total impressions over the last 12 months.