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followers
123K
impressions
538K
likes
2.44K
comments
192
posts
334
engagement
0.489%
emv
$11.6K
Average per post
1.61K

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Try explaining exactly how a toilet flushes without making a mess. Most of us can’t, even though we use one daily. Cognitive scientist Phil Fernbach calls this the illusion of explanatory depth: mistaking familiarity for real understanding. The same gap shows up in politics and medicine.
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HiddenBrain
Try explaining exactly how a toilet flushes without making a mess. Most of us can’t, even though we use one daily. Cognitive scientist Phil Fernbach calls this the illusion of explanatory depth: mistaking familiarity for real understanding. The same gap shows up in politics and medicine.

You've been told depression is a chemical imbalance in your brain. That the way you think is distorted. That's the story we've heard for decades. What if I tell you a Cornell psychologist has spent 30 years arguing depression isn't a defect at all, but a signal your body is sending to keep you from harm?. 🧵

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4w ago
HiddenBrain
You've been told depression is a chemical imbalance in your brain. That the way you think is distorted. That's the story we've heard for decades. What if I tell you a Cornell psychologist has spent 30 years arguing depression isn't a defect at all, but a signal your body is sending to keep you from harm?. 🧵

“A lot of these assumptions we have about human potential are really outdated and just wrong.” Measures like IQ tests tend to categorize our abilities. But as @sbkaufman explains, these tests only tell us so much. open.spotify.com/episode/…

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5mo ago
HiddenBrain
“A lot of these assumptions we have about human potential are really outdated and just wrong.” Measures like IQ tests tend to categorize our abilities. But as @sbkaufman explains, these tests only tell us so much. https://open.spotify.com/episode/1JZE0NDdr9Ni2jkYqf947Y

"My marriage is broken because I'm doing something wrong." That's what most of us assume when we're struggling. What if I tell you the expectations of modern marriage are higher than they've ever been in human history?🧵

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4w ago
HiddenBrain
"My marriage is broken because I'm doing something wrong." That's what most of us assume when we're struggling. What if I tell you the expectations of modern marriage are higher than they've ever been in human history?🧵

Attention spans have dropped dramatically over the past 20 years. How dramatically? 2004: Researchers find that workers can focus for 2.5 minutes before distractions break through. 2012: Undistracted work time shrinks to 75 seconds. Today: We spend 47 seconds, on average, on a task before we're distracted by something else. It's not because your brain is broken. And there are ways to claw back your ability to focus. 🧵

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5d ago
HiddenBrain
Attention spans have dropped dramatically over the past 20 years. How dramatically? 2004: Researchers find that workers can focus for 2.5 minutes before distractions break through. 2012: Undistracted work time shrinks to 75 seconds. Today: We spend 47 seconds, on average, on a task before we're distracted by something else. It's not because your brain is broken. And there are ways to claw back your ability to focus. 🧵
The job loss. The car repair that cost a small fortune. The growing credit card balance. Economists Sendhil Mullainathan and Eldar Shafir found that financial scarcity taxes the brain the same way hunger does. It consumes mental bandwidth and leaves less room for everything else.
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HiddenBrain
The job loss. The car repair that cost a small fortune. The growing credit card balance. Economists Sendhil Mullainathan and Eldar Shafir found that financial scarcity taxes the brain the same way hunger does. It consumes mental bandwidth and leaves less room for everything else.
You remember getting an A in school. But you forget your Ds. Psychologist Harry Bahrick found people recall good grades eighty-nine percent of the time, bad ones only twenty-nine percent. Memory keeps score, but only for the version of you it wants you to see.
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2w ago
HiddenBrain
You remember getting an A in school. But you forget your Ds. Psychologist Harry Bahrick found people recall good grades eighty-nine percent of the time, bad ones only twenty-nine percent. Memory keeps score, but only for the version of you it wants you to see.

Modern marriage is like trying to climb the tallest mountain in the world without an oxygen tank. Psychologist Eli Finkel says many of us have committed ourselves to what he calls the "All-Or-Nothing Marriage." The good news is that there are ways to scale this seemingly impossible peak. 🧵

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2w ago
HiddenBrain
Modern marriage is like trying to climb the tallest mountain in the world without an oxygen tank. Psychologist Eli Finkel says many of us have committed ourselves to what he calls the "All-Or-Nothing Marriage." The good news is that there are ways to scale this seemingly impossible peak. 🧵

Ever noticed how people instinctively defend themselves when receiving feedback? Maybe you’ve caught yourself doing it, too. This week, we continue our conversation with neuroscientist Emily Falk to explore why we tend to push back against suggestions—and how we can become better listeners. Plus, how to offer feedback in a way that truly resonates. hiddenbrain.org/podcast/i…

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11mo ago
HiddenBrain
Ever noticed how people instinctively defend themselves when receiving feedback? Maybe you’ve caught yourself doing it, too. This week, we continue our conversation with neuroscientist Emily Falk to explore why we tend to push back against suggestions—and how we can become better listeners. Plus, how to offer feedback in a way that truly resonates. https://www.hiddenbrain.org/podcast/its-not-my-fault/

If you struggle with math, this finding from cognitive scientist Sian Beilock might feel relatable. She had people come into the lab for a brain scan. While they were in the MRI machine, the volunteers watched a screen. 🧵

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HiddenBrain
If you struggle with math, this finding from cognitive scientist Sian Beilock might feel relatable. She had people come into the lab for a brain scan. While they were in the MRI machine, the volunteers watched a screen. 🧵

It’s almost time for our next Hidden Brain live show! Join Shankar at the Orpheum in Los Angeles on November 22. He’ll be sharing seven key insights from Hidden Brain’s first decade. More info and tickets at hiddenbrain.org/tour/

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9mo ago
HiddenBrain
It’s almost time for our next Hidden Brain live show! Join Shankar at the Orpheum in Los Angeles on November 22. He’ll be sharing seven key insights from Hidden Brain’s first decade. More info and tickets at https://hiddenbrain.org/tour/

In January 2009, John Roberts was swearing in Barack Obama as president of the United States. Both men had spent decades in the public eye. Roberts was the Chief Justice of the Supreme Court. Obama had campaigned coast to coast. But there was a simple sentence that kept tripping them up.🧵

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HiddenBrain
In January 2009, John Roberts was swearing in Barack Obama as president of the United States. Both men had spent decades in the public eye. Roberts was the Chief Justice of the Supreme Court. Obama had campaigned coast to coast. But there was a simple sentence that kept tripping them up.🧵

Steph Curry can thread passes to teammates he isn't even looking at. Watch him do it and it looks like magic. It isn't. There's a specific reason his brain can do this, and it's not a simple matter of talent.

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HiddenBrain
Steph Curry can thread passes to teammates he isn't even looking at. Watch him do it and it looks like magic. It isn't. There's a specific reason his brain can do this, and it's not a simple matter of talent.
Two six-year-olds turned a pile of boards into a bridge over imaginary crocodiles, negotiating rules and taking turns. Then an adult stepped in to show them the ‘right way’ to use the boards, with hammers and nails. Within minutes, psychologist Peter Gray says they went from absorbed to bored.
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1w ago
HiddenBrain
Two six-year-olds turned a pile of boards into a bridge over imaginary crocodiles, negotiating rules and taking turns. Then an adult stepped in to show them the ‘right way’ to use the boards, with hammers and nails. Within minutes, psychologist Peter Gray says they went from absorbed to bored.

Why do we often add, but rarely subtract? A new slide. A footnote. A chart. Researchers have a name for it. And they know why we do it. 🧵

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1w ago
HiddenBrain
Why do we often add, but rarely subtract? A new slide. A footnote. A chart. Researchers have a name for it. And they know why we do it. 🧵

You want to get up earlier. You really do. It would make your morning so much smoother. But that alarm goes off and, against all reason, you do it — you hit the snooze button. In this week’s episode, why our minds often conspire against our best interests, and how we can regain some control. apple.co/3IaGL62

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11mo ago
HiddenBrain
You want to get up earlier. You really do. It would make your morning so much smoother. But that alarm goes off and, against all reason, you do it —  you hit the snooze button. In this week’s episode, why our minds often conspire against our best interests, and how we can regain some control. https://apple.co/3IaGL62

How dangerous do you think the world is? Most of us would say…pretty dangerous. Seemingly everywhere you look, someone is being attacked, kidnapped, or betrayed. But here's what the numbers actually reveal. 🧵

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2w ago
HiddenBrain
How dangerous do you think the world is? Most of us would say…pretty dangerous. Seemingly everywhere you look, someone is being attacked, kidnapped, or betrayed. But here's what the numbers actually reveal. 🧵

Just a few days left until our next Hidden Brain live show! Join Shankar at the Orpheum in Los Angeles on November 22. He’ll be sharing seven key insights from Hidden Brain’s first decade. More info and tickets at hiddenbrain.org/tour/

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8mo ago
HiddenBrain
Just a few days left until our next Hidden Brain live show! Join Shankar at the Orpheum in Los Angeles on November 22. He’ll be sharing seven key insights from Hidden Brain’s first decade. More info and tickets at https://hiddenbrain.org/tour/
What does a 1940s movie star have to do with your wireless headphones? Hedy Lamarr and composer George Antheil invented frequency hopping during WWII. The Navy ignored it. Decades later it became Bluetooth and Wi-Fi, the kind of leap Sheena Iyengar says comes from colliding fields.
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2w ago
HiddenBrain
What does a 1940s movie star have to do with your wireless headphones? Hedy Lamarr and composer George Antheil invented frequency hopping during WWII. The Navy ignored it. Decades later it became Bluetooth and Wi-Fi, the kind of leap Sheena Iyengar says comes from colliding fields.

Would you donate a kidney to save your child's life? Almost every parent would say yes. Would you donate one to a stranger? Far fewer people say yes. This drop-off has a name. 🧵

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HiddenBrain
Would you donate a kidney to save your child's life? Almost every parent would say yes. Would you donate one to a stranger? Far fewer people say yes. This drop-off has a name. 🧵

Hidden Brain (@hiddenbrain) X Stats & Analytics

Hidden Brain (@hiddenbrain) has 123K X followers with a 0.49% engagement rate over the past 12 months. Across 334 posts, Hidden Brain received 2.44K total likes and 538K impressions, averaging 7.31 likes per post. This page tracks Hidden Brain's performance metrics, top content, and engagement trends — updated daily.

Hidden Brain (@hiddenbrain) X Analytics FAQ

How many X (Twitter) followers does Hidden Brain have?+
Hidden Brain (@hiddenbrain) has 123K X (Twitter) followers as of August 2026.
What is Hidden Brain's X (Twitter) engagement rate?+
Hidden Brain's X (Twitter) engagement rate is 0.49% over the last 12 months, based on 334 posts.
How many likes does Hidden Brain get on X (Twitter)?+
Hidden Brain received 2.44K total likes across 334 posts in the last 12 months, averaging 7.31 likes per post.
How many X (Twitter) impressions does Hidden Brain get?+
Hidden Brain's X (Twitter) content generated 538K total impressions over the last 12 months.