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followers
123K
impressions
657K
likes
3.02K
comments
264
posts
416
engagement
0.500%
emv
$14.2K
Average per post
1.58K

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Try explaining exactly how a toilet flushes without making a mess. Most of us can’t, even though we use one daily. Cognitive scientist Phil Fernbach calls this the illusion of explanatory depth: mistaking familiarity for real understanding. The same gap shows up in politics and medicine.
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2mo ago
HiddenBrain
Try explaining exactly how a toilet flushes without making a mess. Most of us can’t, even though we use one daily. Cognitive scientist Phil Fernbach calls this the illusion of explanatory depth: mistaking familiarity for real understanding. The same gap shows up in politics and medicine.

You've been told depression is a chemical imbalance in your brain. That the way you think is distorted. That's the story we've heard for decades. What if I tell you a Cornell psychologist has spent 30 years arguing depression isn't a defect at all, but a signal your body is sending to keep you from harm?. 🧵

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HiddenBrain
You've been told depression is a chemical imbalance in your brain. That the way you think is distorted. That's the story we've heard for decades. What if I tell you a Cornell psychologist has spent 30 years arguing depression isn't a defect at all, but a signal your body is sending to keep you from harm?. 🧵

“A lot of these assumptions we have about human potential are really outdated and just wrong.” Measures like IQ tests tend to categorize our abilities. But as @sbkaufman explains, these tests only tell us so much. open.spotify.com/episode/…

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6mo ago
HiddenBrain
“A lot of these assumptions we have about human potential are really outdated and just wrong.” Measures like IQ tests tend to categorize our abilities. But as @sbkaufman explains, these tests only tell us so much. https://open.spotify.com/episode/1JZE0NDdr9Ni2jkYqf947Y

You get a phone call in the middle of the night. Someone you love has died. What percentage of people would you assume end up psychologically broken by a loss like that? Most people guess 50%. Or 70%. Or higher. The real percentage is under 10%. 🧵

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1w ago
HiddenBrain
You get a phone call in the middle of the night. Someone you love has died. What percentage of people would you assume end up psychologically broken by a loss like that? Most people guess 50%. Or 70%. Or higher. The real percentage is under 10%. 🧵

"My marriage is broken because I'm doing something wrong." That's what most of us assume when we're struggling. What if I tell you the expectations of modern marriage are higher than they've ever been in human history?🧵

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HiddenBrain
"My marriage is broken because I'm doing something wrong." That's what most of us assume when we're struggling. What if I tell you the expectations of modern marriage are higher than they've ever been in human history?🧵

Attention spans have dropped dramatically over the past 20 years. How dramatically? 2004: Researchers find that workers can focus for 2.5 minutes before distractions break through. 2012: Undistracted work time shrinks to 75 seconds. Today: We spend 47 seconds, on average, on a task before we're distracted by something else. It's not because your brain is broken. And there are ways to claw back your ability to focus. 🧵

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HiddenBrain
Attention spans have dropped dramatically over the past 20 years. How dramatically? 2004: Researchers find that workers can focus for 2.5 minutes before distractions break through. 2012: Undistracted work time shrinks to 75 seconds. Today: We spend 47 seconds, on average, on a task before we're distracted by something else. It's not because your brain is broken. And there are ways to claw back your ability to focus. 🧵

Researchers asked 90 people to improve a five-ingredient dish. Two of them removed an ingredient. The other 88 added.

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6d ago
HiddenBrain
Researchers asked 90 people to improve a five-ingredient dish. Two of them removed an ingredient. The other 88 added.
The job loss. The car repair that cost a small fortune. The growing credit card balance. Economists Sendhil Mullainathan and Eldar Shafir found that financial scarcity taxes the brain the same way hunger does. It consumes mental bandwidth and leaves less room for everything else.
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1mo ago
HiddenBrain
The job loss. The car repair that cost a small fortune. The growing credit card balance. Economists Sendhil Mullainathan and Eldar Shafir found that financial scarcity taxes the brain the same way hunger does. It consumes mental bandwidth and leaves less room for everything else.
You remember getting an A in school. But you forget your Ds. Psychologist Harry Bahrick found people recall good grades eighty-nine percent of the time, bad ones only twenty-nine percent. Memory keeps score, but only for the version of you it wants you to see.
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1mo ago
HiddenBrain
You remember getting an A in school. But you forget your Ds. Psychologist Harry Bahrick found people recall good grades eighty-nine percent of the time, bad ones only twenty-nine percent. Memory keeps score, but only for the version of you it wants you to see.

Modern marriage is like trying to climb the tallest mountain in the world without an oxygen tank. Psychologist Eli Finkel says many of us have committed ourselves to what he calls the "All-Or-Nothing Marriage." The good news is that there are ways to scale this seemingly impossible peak. 🧵

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1mo ago
HiddenBrain
Modern marriage is like trying to climb the tallest mountain in the world without an oxygen tank. Psychologist Eli Finkel says many of us have committed ourselves to what he calls the "All-Or-Nothing Marriage." The good news is that there are ways to scale this seemingly impossible peak. 🧵

Grief should look a certain way. That's the message many of us subtly receive, from our families or from the cultures in which we live.

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1w ago
HiddenBrain
Grief should look a certain way. That's the message many of us subtly receive, from our families or from the cultures in which we live.

Ever noticed how people instinctively defend themselves when receiving feedback? Maybe you’ve caught yourself doing it, too. This week, we continue our conversation with neuroscientist Emily Falk to explore why we tend to push back against suggestions—and how we can become better listeners. Plus, how to offer feedback in a way that truly resonates. hiddenbrain.org/podcast/i…

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11mo ago
HiddenBrain
Ever noticed how people instinctively defend themselves when receiving feedback? Maybe you’ve caught yourself doing it, too. This week, we continue our conversation with neuroscientist Emily Falk to explore why we tend to push back against suggestions—and how we can become better listeners. Plus, how to offer feedback in a way that truly resonates. https://www.hiddenbrain.org/podcast/its-not-my-fault/

Would you rather make $50,000 in a city where everyone else makes $10,000, or $100,000 in a city where everyone else makes $500,000? An economist would say the choice is obvious: you'd pick the second city, where you make $100,000. You make more money. But plenty of people pick the first city. 🧵

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HiddenBrain
Would you rather make $50,000 in a city where everyone else makes $10,000, or $100,000 in a city where everyone else makes $500,000? An economist would say the choice is obvious: you'd pick the second city, where you make $100,000. You make more money. But plenty of people pick the first city. 🧵

If you struggle with math, this finding from cognitive scientist Sian Beilock might feel relatable. She had people come into the lab for a brain scan. While they were in the MRI machine, the volunteers watched a screen. 🧵

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1mo ago
HiddenBrain
If you struggle with math, this finding from cognitive scientist Sian Beilock might feel relatable. She had people come into the lab for a brain scan. While they were in the MRI machine, the volunteers watched a screen. 🧵

It’s almost time for our next Hidden Brain live show! Join Shankar at the Orpheum in Los Angeles on November 22. He’ll be sharing seven key insights from Hidden Brain’s first decade. More info and tickets at hiddenbrain.org/tour/

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9mo ago
HiddenBrain
It’s almost time for our next Hidden Brain live show! Join Shankar at the Orpheum in Los Angeles on November 22. He’ll be sharing seven key insights from Hidden Brain’s first decade. More info and tickets at https://hiddenbrain.org/tour/

In January 2009, John Roberts was swearing in Barack Obama as president of the United States. Both men had spent decades in the public eye. Roberts was the Chief Justice of the Supreme Court. Obama had campaigned coast to coast. But there was a simple sentence that kept tripping them up.🧵

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HiddenBrain
In January 2009, John Roberts was swearing in Barack Obama as president of the United States. Both men had spent decades in the public eye. Roberts was the Chief Justice of the Supreme Court. Obama had campaigned coast to coast. But there was a simple sentence that kept tripping them up.🧵

Air rage happens because passengers are stressed and tired. That's what most of us assume. But it turns out that one of the biggest predictors of a passenger meltdown isn't the delay or the long flight. It's whether people had to walk past first class to reach their seat. 🧵

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2w ago
HiddenBrain
Air rage happens because passengers are stressed and tired. That's what most of us assume. But it turns out that one of the biggest predictors of a passenger meltdown isn't the delay or the long flight. It's whether people had to walk past first class to reach their seat. 🧵
Two six-year-olds turned a pile of boards into a bridge over imaginary crocodiles, negotiating rules and taking turns. Then an adult stepped in to show them the ‘right way’ to use the boards, with hammers and nails. Within minutes, psychologist Peter Gray says they went from absorbed to bored.
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HiddenBrain
Two six-year-olds turned a pile of boards into a bridge over imaginary crocodiles, negotiating rules and taking turns. Then an adult stepped in to show them the ‘right way’ to use the boards, with hammers and nails. Within minutes, psychologist Peter Gray says they went from absorbed to bored.

Steph Curry can thread passes to teammates he isn't even looking at. Watch him do it and it looks like magic. It isn't. There's a specific reason his brain can do this, and it's not a simple matter of talent.

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HiddenBrain
Steph Curry can thread passes to teammates he isn't even looking at. Watch him do it and it looks like magic. It isn't. There's a specific reason his brain can do this, and it's not a simple matter of talent.

Trigger warnings. They exist to protect people from being ambushed by difficult content. Schools use them. So do TV shows and some media outlets. But research suggests these warnings may actually make people more anxious, not less. Here's what the science says. 🧵

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HiddenBrain
Trigger warnings. They exist to protect people from being ambushed by difficult content. Schools use them. So do TV shows and some media outlets. But research suggests these warnings may actually make people more anxious, not less. Here's what the science says. 🧵

Hidden Brain (@hiddenbrain) X Stats & Analytics

Hidden Brain (@hiddenbrain) has 123K X followers with a 0.50% engagement rate over the past 12 months. Across 416 posts, Hidden Brain received 3.02K total likes and 657K impressions, averaging 7.27 likes per post. This page tracks Hidden Brain's performance metrics, top content, and engagement trends — updated daily.

Hidden Brain (@hiddenbrain) X Analytics FAQ

How many X (Twitter) followers does Hidden Brain have?+
Hidden Brain (@hiddenbrain) has 123K X (Twitter) followers as of September 2026.
What is Hidden Brain's X (Twitter) engagement rate?+
Hidden Brain's X (Twitter) engagement rate is 0.50% over the last 12 months, based on 416 posts.
How many likes does Hidden Brain get on X (Twitter)?+
Hidden Brain received 3.02K total likes across 416 posts in the last 12 months, averaging 7.27 likes per post.
How many X (Twitter) impressions does Hidden Brain get?+
Hidden Brain's X (Twitter) content generated 657K total impressions over the last 12 months.