It was without a doubt one of the most memorable campaigns of the year, let's see how it did on the Google Pixel social pages: • 4.14 Million Impressions • 518K Avg. Impressions Per Post • 4.27 Million Follower Reach

Olivia connects real insights and results to interpersonal habits that Opal assists with. This is a gold mine of organic use cases coming from a real voice. No branding, No cinematography, just a whiteboard and an educated creator.

From Variety News: “We have seen a ton of demand from people on Instagram to watch Reels on TV,” said Tessa Lyons-Laing, “We hear all the time that people get together with they’re friends to watch Reels. It’s fun to connect with your friends about this stuff.”

For creators this means that it is more important than ever to be agile, large followings wont carry you the way it used to. It seems daily that new formats and platforms are being introduced. It's not good enough to create blindly, creatives and influencers need clarity and data

Marty Supreme, A24 and Josh Safdie’s newest film, is lining itself up to be the favorite Christmas gift for movie buffs and marketers alike. Exclusive jackets, blimps and zoom calls, have contributed to the highly anticipated release of Marty Supreme.

Inter Miami CF won their first MLS Cup, beating the Vancouver Whitecaps 3 to 1. Those paying attention know that the social media team deserves a trophy too. - 435 Million Impressions - 7.44% Engagement Rate - 45 Posts in 5 days - $14 Million in Earned media value

The three Official Netflix accounts push out clips of upcoming sport features, taking advantage of an algorithm that awards specificity and consistent content. Another example showing that sometimes niching down may be all you need to increase velocity and target audience reach.