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followers
74.1K
impressions
9.27M
likes
201K
comments
10.1K
posts
124
engagement
2.20%
emv
$248K
Average per post
74.7K

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Distributions

Top Content

Dont talk to me before I’ve had my morning coffee 🤪 @ysebeauty x @bluestonelane dropping tomorrow
4.92M
141K
6.35K
2mo ago
ysebeauty
Dont talk to me before I’ve had my morning coffee 🤪 @ysebeauty x @bluestonelane dropping tomorrow
The ultimate unboxing 🤭 YSE Beauty by Molly Sims is now at Sephora 🎁
1.48M
5.02K
67
9mo ago
ysebeauty
The ultimate unboxing 🤭 YSE Beauty by Molly Sims is now at Sephora 🎁
Sports moms may not get 8 hours of sleep, but they can look like they do with the @ysebeauty wide awake brightening eye cream
426K
7.85K
241
2mo ago
ysebeauty
Sports moms may not get 8 hours of sleep, but they can look like they do with the @ysebeauty wide awake brightening eye cream
50s in 1985 vs. 50s in 2026. No shade to queen Betty White — a forever It Girl. But let’s be honest…your 50s hit different now 🏆
409K
16.4K
386
4w ago
ysebeauty
50s in 1985 vs. 50s in 2026. No shade to queen Betty White — a forever It Girl. But let’s be honest…your 50s hit different now 🏆
ICYW: We don’t take ourselves too seriously. Sound on to hear the calls that went a little off script 📢
239K
7.78K
236
1w ago
ysebeauty
ICYW: We don’t take ourselves too seriously. Sound on to hear the calls that went a little off script 📢
This is for every woman who has ever felt a little left out of the conversation. The ones who weren’t seeing themselves in skincare, who felt like nothing was really made for them… but still deserve to feel radiant, confident, and full of life. Xtreme Glow is the product I’ve always wanted to create, and we took our time with it. Three years of refining, testing, perfecting… because I didn’t want it to be just another serum. I wanted it to work. No stickiness. No tackiness. 10 benefits in 15 minutes, layers beautifully with makeup, and truly feels like a sheet mask in a bottle. Real results. But more than anything, this is about you. Every woman, every age, every phase—deserving to feel confident, fresh, and glowing in her own skin. I’m so proud to finally share Xtreme Glow with you 💕 Get yours at YSEBeauty.com, Sephora.com, and at a @sephora near you on 4.3 ✨
153K
hidden
27
1w ago
ysebeauty
This is for every woman who has ever felt a little left out of the conversation. The ones who weren’t seeing themselves in skincare, who felt like nothing was really made for them… but still deserve to feel radiant, confident, and full of life. Xtreme Glow is the product I’ve always wanted to create, and we took our time with it. Three years of refining, testing, perfecting… because I didn’t want it to be just another serum. I wanted it to work. No stickiness. No tackiness. 10 benefits in 15 minutes, layers beautifully with makeup, and truly feels like a sheet mask in a bottle. Real results. But more than anything, this is about you. Every woman, every age, every phase—deserving to feel confident, fresh, and glowing in her own skin. I’m so proud to finally share Xtreme Glow with you 💕 Get yours at YSEBeauty.com, Sephora.com, and at a @sephora near you on 4.3 ✨
Dull, dehydrated and overstimulated? Trust us, we get it. Xtreme Glow Dewy Peptide Plumping Serum was made for busy days when you don’t have 15 minutes to sit still in a sheet mask but still want all the glowy hydration to instantly reset. Find it soon: Sephora.com & YSEBEAUTY.com 3.26 All Sephora Stores 4.3
146K
870
34
1w ago
ysebeauty
Dull, dehydrated and overstimulated? Trust us, we get it. Xtreme Glow Dewy Peptide Plumping Serum was made for busy days when you don’t have 15 minutes to sit still in a sheet mask but still want all the glowy hydration to instantly reset. Find it soon: Sephora.com & YSEBEAUTY.com 3.26 All Sephora Stores 4.3
Get ready @sephora … WE’RE COMING 😉 Pt. 1 🎬 6.3 online & 6.13 in stores
119K
hidden
243
10mo ago
ysebeauty
Get ready @sephora … WE’RE COMING 😉 Pt. 1 🎬 6.3 online & 6.13 in stores
We’re adding something pink, dewy and peptide-y to our line up. Any guesses? 💖 Stay tuned for the reveal on 3.21
89.1K
645
54
2w ago
ysebeauty
We’re adding something pink, dewy and peptide-y to our line up. Any guesses? 💖 Stay tuned for the reveal on 3.21
Don’t buy it 🤷🏼‍♀️
76.8K
hidden
25
6mo ago
ysebeauty
Don’t buy it 🤷🏼‍♀️
No you’re not watching animal planet. Yes, that is THE Molly Sims making your morning latte. We teamed up with our friends at Bluestone Lane on a limited edition drink — Molly’s Cinnamon Almond Latte served hot or cold. Inspired by our Wide Awake Brightening Eye Cream, which is basically a shot of espresso for your under eyes. A swipe of Wide Awake and a sip of Molly’s latte are the only things that will fake 8 hours of sleep. Stop by your local Bluestone Lane café for a limited time and order Molly’s drink. Now that’s a YSE (wise) way to start your morning ☕️
65.7K
719
52
2mo ago
ysebeauty
No you’re not watching animal planet. Yes, that is THE Molly Sims making your morning latte. We teamed up with our friends at Bluestone Lane on a limited edition drink — Molly’s Cinnamon Almond Latte served hot or cold. Inspired by our Wide Awake Brightening Eye Cream, which is basically a shot of espresso for your under eyes. A swipe of Wide Awake and a sip of Molly’s latte are the only things that will fake 8 hours of sleep. Stop by your local Bluestone Lane café for a limited time and order Molly’s drink. Now that’s a YSE (wise) way to start your morning ☕️
⏰ GIVEAWAY ⏰ Enter for a chance to win an AM Routine upgrade worth over $2,500 — including a prize package you won’t want to wake up without. A gift card from YSE Beauty ($700 value) @terrakaffe Demi Espresso Machine ($795 value) @bluestonelane gift card ($250 value) @lunya Washable Silk Pajamas ($298 value) @bumpsuit Armadillo Baby Carrier and $250 gift card ($475 value) @sarah__holt__ cute baby not included 😉 To Enter: Click link in bio and enter email Follow all brands Like this post Tag a friend in the comments for bonus points This promotion is in no way sponsored, endorsed, or administered by, or associated with, Instagram. Must be 18 years or older to enter. #giveaway #contest
64.8K
488
522
1mo ago
ysebeauty
⏰ GIVEAWAY ⏰ Enter for a chance to win an AM Routine upgrade worth over $2,500 — including a prize package you won’t want to wake up without. A gift card from YSE Beauty ($700 value) @terrakaffe Demi Espresso Machine ($795 value) @bluestonelane gift card ($250 value) @lunya Washable Silk Pajamas ($298 value) @bumpsuit Armadillo Baby Carrier and $250 gift card ($475 value) @sarah__holt__ cute baby not included 😉 To Enter: Click link in bio and enter email Follow all brands Like this post Tag a friend in the comments for bonus points This promotion is in no way sponsored, endorsed, or administered by, or associated with, Instagram. Must be 18 years or older to enter. #giveaway #contest
The wait is over. TODAY is the day! Reminder to add Wide Awake to cart, exclusively on the @sephora app 📝 Launching January 4th: Sephora.com YSEBEAUTY.com January 16th: Select Sephora Stores
63.1K
107
6
2mo ago
ysebeauty
The wait is over. TODAY is the day! Reminder to add Wide Awake to cart, exclusively on the @sephora app 📝 Launching January 4th: Sephora.com YSEBEAUTY.com January 16th: Select Sephora Stores
“Hello? Nice t*ts.” is the best greeting we’ve ever heard. Meet your glow team: @mollybsims @jackieschimmel @heatherkmcmahan and @whitehairwisdom are on the glow hotline answering burning questions about skincare and offering the realest life advice you didn’t even know you needed. The phone lines open tomorrow, and they are HOT 📞
62.5K
945
47
1w ago
ysebeauty
“Hello? Nice t*ts.” is the best greeting we’ve ever heard. Meet your glow team: @mollybsims @jackieschimmel @heatherkmcmahan and @whitehairwisdom are on the glow hotline answering burning questions about skincare and offering the realest life advice you didn’t even know you needed. The phone lines open tomorrow, and they are HOT 📞
Oscars predictions with the one and only @mollybsims
60.7K
161
1
2w ago
ysebeauty
Oscars predictions with the one and only @mollybsims
This is what happens when @mollybsims and @petamurgatroyd carpool 🚘 Meet the Bye, Winter Uglies Bundle. Get the 2-step routine that gives you a summer-worthy glow in the dead of winter. Step 1 Exfoliate: Gently dissolve dull, dry buildup to get a smooth, even-looking complexion with our award-winning exfoliating pads. Step 2 Tan: From about 1ft away, apply Peta Jane’s Mini Self-Tanning Mist evenly to your face, neck, and decolletage. Let sit for 6-8 hours to build a natural-looking tan. The set includes a 7-day supply of Your Favorite Ex™ Exfoliating Pads and a Mini Self Tanning Mist – a $37 value for $32. Shop the bundle on YSEBEAUTY.com and PetaJaneBeauty.com
55.3K
131
9
1mo ago
ysebeauty
This is what happens when @mollybsims and @petamurgatroyd carpool 🚘 Meet the Bye, Winter Uglies Bundle. Get the 2-step routine that gives you a summer-worthy glow in the dead of winter. Step 1 Exfoliate: Gently dissolve dull, dry buildup to get a smooth, even-looking complexion with our award-winning exfoliating pads. Step 2 Tan: From about 1ft away, apply Peta Jane’s Mini Self-Tanning Mist evenly to your face, neck, and decolletage. Let sit for 6-8 hours to build a natural-looking tan. The set includes a 7-day supply of Your Favorite Ex™ Exfoliating Pads and a Mini Self Tanning Mist – a $37 value for $32. Shop the bundle on YSEBEAUTY.com and PetaJaneBeauty.com
River’s back in school, and I’m back to me time…starting with getting my skin back in line. Nothing hits like the award winning YSE Beauty exfoliation pads and a little peace and quiet. #MomGlowUp #ysebeauty #momlife #reallife #relatable #familyhumor #funnymemes #relatablehumor #boymom #favoritebeauty #beautyinspo
51.9K
507
3
8mo ago
ysebeauty
River’s back in school, and I’m back to me time…starting with getting my skin back in line. Nothing hits like the award winning YSE Beauty exfoliation pads and a little peace and quiet. #MomGlowUp #ysebeauty #momlife #reallife #relatable #familyhumor #funnymemes #relatablehumor #boymom #favoritebeauty #beautyinspo
@mollybsims just gets it. We caught up with the @ysebeauty founder at her buzzy @sephora launch event to discuss skincare nonnegotiables, the advice she wish she took in her 20s, and the biggest misconceptions about being a beauty founder. video: @emmmahugh
36.3K
237
4
9mo ago
ysebeauty
@mollybsims just gets it. We caught up with the @ysebeauty founder at her buzzy @sephora launch event to discuss skincare nonnegotiables, the advice she wish she took in her 20s, and the biggest misconceptions about being a beauty founder. video: @emmmahugh
Once upon a time, there was a birthday girl who loved glowing skin and espresso martinis. So @mollybsims made her dreams come true on her 29th birthday with Wide Awake and @bluestonelane espresso martinis. Happy birthday @brooksnader 🎂
29.9K
141
18
1mo ago
ysebeauty
Once upon a time, there was a birthday girl who loved glowing skin and espresso martinis. So @mollybsims made her dreams come true on her 29th birthday with Wide Awake and @bluestonelane espresso martinis. Happy birthday @brooksnader 🎂
When @mollybsims is away…the YSE Beauty team and @walksauce42_ will play 💼 Walker checking in for founder duty while Molly is in NYC for the week. Don’t worry Molly, we’re getting SO much done!
28.5K
415
36
2mo ago
ysebeauty
When @mollybsims is away…the YSE Beauty team and @walksauce42_ will play 💼 Walker checking in for founder duty while Molly is in NYC for the week. Don’t worry Molly, we’re getting SO much done!

YSE Beauty (@ysebeauty) Instagram Stats & Analytics

YSE Beauty (@ysebeauty) has 74.1K Instagram followers with a 2.20% engagement rate over the past 12 months. Across 124 posts, YSE Beauty received 201K total likes and 8.55M impressions, averaging 1.62K likes per post. This page tracks YSE Beauty's performance metrics, top content, and engagement trends — updated daily.

YSE Beauty (@ysebeauty) Instagram Analytics FAQ

How many Instagram followers does YSE Beauty have?+
YSE Beauty (@ysebeauty) has 74.1K Instagram followers as of April 2026.
What is YSE Beauty's Instagram engagement rate?+
YSE Beauty's Instagram engagement rate is 2.20% over the last 12 months, based on 124 posts.
How many likes does YSE Beauty get on Instagram?+
YSE Beauty received 201K total likes across 124 posts in the last 12 months, averaging 1.62K likes per post.
How many Instagram impressions does YSE Beauty get?+
YSE Beauty's Instagram content generated 8.55M total impressions over the last 12 months.