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30.5K
impressions
4.06M
likes
79.1K
comments
2.35K
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315
engagement
1.21%
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Some animals replace teeth forever. Humans only get one adult set. Keep them clean, polished, and fresh with NOBS 🦷
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4mo ago
nobsroutines
Some animals replace teeth forever. Humans only get one adult set. Keep them clean, polished, and fresh with NOBS 🦷
We ranked eight oral care habits into tiers, and the results are not what you'd expect. 🎯 Tongue scraping landed S tier while mouthwash got dropped all the way to D, and daily whitening strips scored an F for good reason. Want to build a routine that actually earns S tier status? NOBS Toothpaste Tablets use Nano-Hydroxyapatite to strengthen your enamel and protect your natural teeth without any toxic BS. 🦷 Grab yours at https://nobsroutines.com/ or pick them up at Target! 🎯 #DentalCare #OralHealth #Teeth #ToothpasteTablets #NanoHydroxyapatite
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1mo ago
nobsroutines
We ranked eight oral care habits into tiers, and the results are not what you'd expect. 🎯 Tongue scraping landed S tier while mouthwash got dropped all the way to D, and daily whitening strips scored an F for good reason. Want to build a routine that actually earns S tier status? NOBS Toothpaste Tablets use Nano-Hydroxyapatite to strengthen your enamel and protect your natural teeth without any toxic BS. 🦷 Grab yours at https://nobsroutines.com/ or pick them up at Target! 🎯 #DentalCare #OralHealth #Teeth #ToothpasteTablets #NanoHydroxyapatite
@nobsroutines Toothpaste Tablets are redefining toothpaste. ✨🦷 A fluoride-free tablet made without plastics, SLS, harsh chemicals, or the “bad stuff” found in most traditional toothpastes, while delivering results that are just as effective (if not better) than fluoride formulas. Have you ever tried NOBS ?? 🤍
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6mo ago
nobsroutines
@nobsroutines Toothpaste Tablets are redefining toothpaste. ✨🦷 A fluoride-free tablet made without plastics, SLS, harsh chemicals, or the “bad stuff” found in most traditional toothpastes, while delivering results that are just as effective (if not better) than fluoride formulas. Have you ever tried NOBS ?? 🤍
Toothpaste… but smarter 🦷 #nontoxic #oralcare #nobs #healthylifestyle
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5mo ago
nobsroutines
Toothpaste… but smarter 🦷 #nontoxic #oralcare #nobs #healthylifestyle
Have you seen NOBS? You might have seen us on TikTok or Instagram, but you can also now spot us in the beauty minis section of your local Target. Go ahead and give us a chance: with just 13 healthy ingredients, NOBS are perfect and fit into your everyday routine. #targetdeals #targethaul #targetfinds #teeth #oralcare
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2mo ago
nobsroutines
Have you seen NOBS? You might have seen us on TikTok or Instagram, but you can also now spot us in the beauty minis section of your local Target. Go ahead and give us a chance: with just 13 healthy ingredients, NOBS are perfect and fit into your everyday routine. #targetdeals #targethaul #targetfinds #teeth #oralcare
Make sure to wear your mouthguards‼️
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7mo ago
nobsroutines
Make sure to wear your mouthguards‼️
Would you give NOBS Toothpaste Tablets a chance? If you haven’t before, now is the right time. Made with nano-hydroxyapatite to remineralize enamel, licorice root to inhibit bad breath, and xylitol to support a healthy oral microbiome, NOBS were intentionally designed from the ground up to support a healthy smile. #cavities #teeth #targetfinds #targetmusthaves #targetrun
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2mo ago
nobsroutines
Would you give NOBS Toothpaste Tablets a chance? If you haven’t before, now is the right time. Made with nano-hydroxyapatite to remineralize enamel, licorice root to inhibit bad breath, and xylitol to support a healthy oral microbiome, NOBS were intentionally designed from the ground up to support a healthy smile. #cavities #teeth #targetfinds #targetmusthaves #targetrun
RIP Better Biom, LONG LIVE NOBS. We realized that it only made sense to call the whole company NOBS. After all, that’s how most know us anyway. We’re still the same people, the same products, and we’re still taking the BS out of oral care.
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10mo ago
nobsroutines
RIP Better Biom, LONG LIVE NOBS. We realized that it only made sense to call the whole company NOBS. After all, that’s how most know us anyway. We’re still the same people, the same products, and we’re still taking the BS out of oral care.
NOBS are a dentist-formulated toothpaste packed with 13 powerful ingredients, including nano-hydroxyapatite to remineralize your enamel and xylitol to support your oral microbiome. Unlike traditional toothpaste that is packed with fluoride and 30 other ingredients your mouth really doesn’t need, we streamlined our formula to bring you the best of the best. Now you can find us in Target! What are you waiting for? Go ahead and give us a chance! #TargetHaul #TargetFinds #Targetaisle #Toothpaste #FluorideFree
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2mo ago
nobsroutines
NOBS are a dentist-formulated toothpaste packed with 13 powerful ingredients, including nano-hydroxyapatite to remineralize your enamel and xylitol to support your oral microbiome. Unlike traditional toothpaste that is packed with fluoride and 30 other ingredients your mouth really doesn’t need, we streamlined our formula to bring you the best of the best. Now you can find us in Target! What are you waiting for? Go ahead and give us a chance! #TargetHaul #TargetFinds #Targetaisle #Toothpaste #FluorideFree
If you haven’t given NOBS a chance yet, what are you waiting for? NOBS are chewable toothpaste tablets made with just 13 powerful ingredients, formulated to remineralize your enamel and support a healthy microbiome. Run, because they’re now in Target! Find us in the beauty minis section, and check the app to find which Target we’re in nearest to you. #oralcare #healthylifestyle #targetmom #targethaul #fluoridefree
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2mo ago
nobsroutines
If you haven’t given NOBS a chance yet, what are you waiting for? NOBS are chewable toothpaste tablets made with just 13 powerful ingredients, formulated to remineralize your enamel and support a healthy microbiome. Run, because they’re now in Target! Find us in the beauty minis section, and check the app to find which Target we’re in nearest to you. #oralcare #healthylifestyle #targetmom #targethaul #fluoridefree
NOBS Toothpaste Tablets are unlike any other toothpaste you’ve tried before. You’re probably used to squeezing from a tube, but what if we told you you could just grab a tablet, chew it, and then brush for two minutes without any mess? We swear, once you give us a chance, you’ll never go back! Check out NOBS in your local Target today #teeth #oralcare #toothpaste #fluoridefree #targetfinds
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2mo ago
nobsroutines
NOBS Toothpaste Tablets are unlike any other toothpaste you’ve tried before. You’re probably used to squeezing from a tube, but what if we told you you could just grab a tablet, chew it, and then brush for two minutes without any mess? We swear, once you give us a chance, you’ll never go back! Check out NOBS in your local Target today #teeth #oralcare #toothpaste #fluoridefree #targetfinds
For most of human history, people weren’t surrounded by ultra-processed foods, sugary drinks, and constant snacking. Ancient diets required more chewing, contained far less added sugar, and exposed teeth to a completely different environment than the one we live in today. That’s why modern diets require modern oral care like NOBS.
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2mo ago
nobsroutines
For most of human history, people weren’t surrounded by ultra-processed foods, sugary drinks, and constant snacking. Ancient diets required more chewing, contained far less added sugar, and exposed teeth to a completely different environment than the one we live in today. That’s why modern diets require modern oral care like NOBS.
From a tiny TikTok brand to the shelves at Target. I still can’t believe it. Thank you for taking a chance on us. #smallbusiness #founder #target #grateful #tiktokmademebuyit
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1w ago
nobsroutines
From a tiny TikTok brand to the shelves at Target. I still can’t believe it. Thank you for taking a chance on us. #smallbusiness #founder #target #grateful #tiktokmademebuyit
Space research shapes everyday life. NASA studied mineral loss in microgravity. That research includes teeth. Enamel is made of hydroxyapatite. That’s why NOBS uses it.
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7mo ago
nobsroutines
Space research shapes everyday life. NASA studied mineral loss in microgravity. That research includes teeth. Enamel is made of hydroxyapatite. That’s why NOBS uses it.
Modern toothpaste backed by real science 🦷
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8mo ago
nobsroutines
Modern toothpaste backed by real science 🦷
Two dentists, two different answers on the same tooth? Here’s why, and the exact stage where you can still reverse decay. #hydroxyapatite #cavities #remineralization #fluoridefree #oralcare
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nobsroutines
Two dentists, two different answers on the same tooth? Here’s why, and the exact stage where you can still reverse decay. #hydroxyapatite #cavities #remineralization #fluoridefree #oralcare
NASA didn’t set out to improve toothpaste. They were studying how crystals grow in microgravity to better understand materials used in medicine and biology. One of those crystals is hydroxyapatite the same mineral that makes up your tooth enamel. That research helped scientists better understand hydroxyapatite and its role in oral care products used today.
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4mo ago
nobsroutines
NASA didn’t set out to improve toothpaste. They were studying how crystals grow in microgravity to better understand materials used in medicine and biology. One of those crystals is hydroxyapatite the same mineral that makes up your tooth enamel. That research helped scientists better understand hydroxyapatite and its role in oral care products used today.
The spots you skip are where problems grow 😳 #fluoridefree #nontoxic #teethcare #oralcare
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6mo ago
nobsroutines
The spots you skip are where problems grow 😳 #fluoridefree #nontoxic #teethcare #oralcare
Your teeth are constantly working to protect themselves. 🦷 Throughout the day, enamel naturally loses and regains minerals. NOBS helps support that everyday process with nano-hydroxyapatite, giving your teeth a little extra support every time you brush.
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nobsroutines
Your teeth are constantly working to protect themselves. 🦷 Throughout the day, enamel naturally loses and regains minerals. NOBS helps support that everyday process with nano-hydroxyapatite, giving your teeth a little extra support every time you brush.
Can toothpaste fix a decaying tooth? It depends how deep it’s gone. An early lesion in your enamel can be remineralized and rebuilt, that’s what NOBS and nano hydroxyapatite do. But once decay reaches the dentin, no toothpaste can reverse it, you need a dentist. #cavities #teeth #hydroxyapatite #dentist #fluoridefree
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nobsroutines
Can toothpaste fix a decaying tooth? It depends how deep it’s gone. An early lesion in your enamel can be remineralized and rebuilt, that’s what NOBS and nano hydroxyapatite do. But once decay reaches the dentin, no toothpaste can reverse it, you need a dentist. #cavities #teeth #hydroxyapatite #dentist #fluoridefree

NOBS (@nobsroutines) Instagram Stats & Analytics

NOBS (@nobsroutines) has 30.5K Instagram followers with a 1.21% engagement rate over the past 12 months. Across 315 posts, NOBS received 79.1K total likes and 2.95M impressions, averaging 251 likes per post. This page tracks NOBS's performance metrics, top content, and engagement trends — updated daily.

NOBS (@nobsroutines) Instagram Analytics FAQ

How many Instagram followers does NOBS have?+
NOBS (@nobsroutines) has 30.5K Instagram followers as of August 2026.
What is NOBS's Instagram engagement rate?+
NOBS's Instagram engagement rate is 1.21% over the last 12 months, based on 315 posts.
How many likes does NOBS get on Instagram?+
NOBS received 79.1K total likes across 315 posts in the last 12 months, averaging 251 likes per post.
How many Instagram impressions does NOBS get?+
NOBS's Instagram content generated 2.95M total impressions over the last 12 months.