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A scientist just uploaded the brain of a fruit fly into a computer… and now it lives inside a simulation. Here’s what’s happening. For the first time ever, researchers mapped an entire fly’s brain — all 140,000 neurons and over 50 million connections between them. Think of it like Google Maps… but for a brain. Once they had the map, they rebuilt the brain in software and then dropped it into a virtual world. And the result was INSANE Inside the simulation, they observed the digital fly sensing things, making decisions, and moving using the same neural wiring as the real animal. Which is crazy Because if scientists can simulate a brain… then they can start understanding how thoughts and maybe even consciousness. Today it’s a fruit fly. Next it’s a human brain?
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A scientist just uploaded the brain of a fruit fly into a computer… and now it lives inside a simulation. Here’s what’s happening. For the first time ever, researchers mapped an entire fly’s brain — all 140,000 neurons and over 50 million connections between them. Think of it like Google Maps… but for a brain. Once they had the map, they rebuilt the brain in software and then dropped it into a virtual world. And the result was INSANE Inside the simulation, they observed the digital fly sensing things, making decisions, and moving using the same neural wiring as the real animal. Which is crazy Because if scientists can simulate a brain… then they can start understanding how thoughts and maybe even consciousness. Today it’s a fruit fly. Next it’s a human brain?
Did you know we now can kill cancer by turning it into ice? It sounds impossible, but this invention could change cancer treatment forever! Here’s what’s happening When someone gets cancer, we usually turn to surgery, radiation, or chemo — treatments that can be invasive, painful, and sadly don’t always give us the outcomes we hope for. So doctors in Sydney are trying something new: They use an MRI to see exactly where a tumor is active, and then guide a needle into it with millimeter accuracy. That needle releases gas so cold it freezes the tumor into an ice ball. When cancer cells freeze, the water inside them expands and bursts — killing the tumor without major surgery or long recovery. Doctors have already tested this on a grandmother with a spinal tumor. It worked and she avoided a huge operation… and woke up pain-free the next morning. And this same approach could treat tumors in the liver, kidneys, and spine, making cancer care faster, gentler, and far more precise. It’s very early — but breakthroughs like this give me a lot of hope!!
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Did you know we now can kill cancer by turning it into ice? It sounds impossible, but this invention could change cancer treatment forever! Here’s what’s happening When someone gets cancer, we usually turn to surgery, radiation, or chemo — treatments that can be invasive, painful, and sadly don’t always give us the outcomes we hope for. So doctors in Sydney are trying something new: They use an MRI to see exactly where a tumor is active, and then guide a needle into it with millimeter accuracy. That needle releases gas so cold it freezes the tumor into an ice ball. When cancer cells freeze, the water inside them expands and bursts — killing the tumor without major surgery or long recovery. Doctors have already tested this on a grandmother with a spinal tumor. It worked and she avoided a huge operation… and woke up pain-free the next morning. And this same approach could treat tumors in the liver, kidneys, and spine, making cancer care faster, gentler, and far more precise. It’s very early — but breakthroughs like this give me a lot of hope!!
Have you seen these crazy new shoes from Nike? They’re built to physically rewire your brain! Your feet naturally contain thousands of sensory receptors that tell your brain exactly how you move But modern shoes prioritize adding a lot of heavy cushioning which numbs those signals So Nike’s scientists decided to try something else! Instead of adding more foam, they built raised pressure points into the sole of the shoe to actively stimulate all of your nerves Then the gave the shoes to athletes and they measured their brain activity while wearing them, and they discovered something extraordinary! Not only did the stimulation give them more feelings, but it actually also pushed their brain into a more focused state! It changed how quickly their brain was processing what their body was doing. For decades we’ve optimized our shoes for comfort, but this suggests that the next breakthrough could be optimizing our shoes to strengthen the brain body connection!
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Have you seen these crazy new shoes from Nike? They’re built to physically rewire your brain! Your feet naturally contain thousands of sensory receptors that tell your brain exactly how you move But modern shoes prioritize adding a lot of heavy cushioning which numbs those signals So Nike’s scientists decided to try something else! Instead of adding more foam, they built raised pressure points into the sole of the shoe to actively stimulate all of your nerves Then the gave the shoes to athletes and they measured their brain activity while wearing them, and they discovered something extraordinary! Not only did the stimulation give them more feelings, but it actually also pushed their brain into a more focused state! It changed how quickly their brain was processing what their body was doing. For decades we’ve optimized our shoes for comfort, but this suggests that the next breakthrough could be optimizing our shoes to strengthen the brain body connection!
This man let 200 venomous snakes bite him on purpose... And now his blood may save your life. Snakebites kill over 100,000 people every year. And our current antivenom treatments have a massive, fatal flaw. They only work on the exact snake that bit you. So if doctors give you the wrong antivenom? You die. So this man, Tim Friede, decided to do something insane in an attempt to create a universal cure. He spent years exposing his body to tiny amounts of venom from all different snakes to train his immune system to fight them all. And it worked. His body created a biological superpower: antibodies that block entire families of venom, not just one. So now, scientists are extracting antibodies from his blood in an attempt to create a universal antivenom. In initial tests, just one shot protected against 13 deadly snake species. It’s still early, but this could be the world’s first universal antivenom—which is super exciting.
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This man let 200 venomous snakes bite him on purpose... And now his blood may save your life. Snakebites kill over 100,000 people every year. And our current antivenom treatments have a massive, fatal flaw. They only work on the exact snake that bit you. So if doctors give you the wrong antivenom? You die. So this man, Tim Friede, decided to do something insane in an attempt to create a universal cure. He spent years exposing his body to tiny amounts of venom from all different snakes to train his immune system to fight them all. And it worked. His body created a biological superpower: antibodies that block entire families of venom, not just one. So now, scientists are extracting antibodies from his blood in an attempt to create a universal antivenom. In initial tests, just one shot protected against 13 deadly snake species. It’s still early, but this could be the world’s first universal antivenom—which is super exciting.
Have you seen this insane new shoe from Adidas? It’s making runners so fast it got banned. A few years ago, Nike kicked off the “super-shoe” era, using energy-returning foam to help runners go faster and shatter world records. They were great, but now Adidas wants to push it even further. Enter the Adizero Prime X. It packs 25% more foam than Nike’s top legal racing shoe A runner wearing the prototype became the first human to run 100 kilometers in under six hours. That’s running a 5;47 mile - 62 times in a row!!! UNREAL! But because the sole is taller than regulations allow, it’s officially banned from elite competition. For now. Today’s banned tech often becomes tomorrow’s standard. Every time we build a better tool, we unlock new human potential humans prove that what once seemed impossible is just the beginning!
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Have you seen this insane new shoe from Adidas? It’s making runners so fast it got banned. A few years ago, Nike kicked off the “super-shoe” era, using energy-returning foam to help runners go faster and shatter world records. They were great, but now Adidas wants to push it even further. Enter the Adizero Prime X. It packs 25% more foam than Nike’s top legal racing shoe A runner wearing the prototype became the first human to run 100 kilometers in under six hours. That’s running a 5;47 mile - 62 times in a row!!! UNREAL! But because the sole is taller than regulations allow, it’s officially banned from elite competition. For now. Today’s banned tech often becomes tomorrow’s standard. Every time we build a better tool, we unlock new human potential humans prove that what once seemed impossible is just the beginning!
Projects like this light up my soul! Love builders working to make the world better
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Projects like this light up my soul! Love builders working to make the world better
Did you know the grass at the Super Bowl is the most expensive grass on earth? This field isn’t normal turf. It’s actually grass that has been grown for over a year in a hyper controlled environment that has custom built soil, detailed moisture tracking and giant lights that simulate perfect sunlight day and night to help the grass grow After 12 to 14 months of growth, the entire field is cut into massive sections and transported to the stadium, where it’s installed just days before kickoff. Why? Because one bad patch of grass can decide a championship… or end a career. The precision engineering here is extraordinary - all to keep athletes safe Happy Super Bowl Day!
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Did you know the grass at the Super Bowl is the most expensive grass on earth? This field isn’t normal turf. It’s actually grass that has been grown for over a year in a hyper controlled environment that has custom built soil, detailed moisture tracking and giant lights that simulate perfect sunlight day and night to help the grass grow After 12 to 14 months of growth, the entire field is cut into massive sections and transported to the stadium, where it’s installed just days before kickoff. Why? Because one bad patch of grass can decide a championship… or end a career. The precision engineering here is extraordinary - all to keep athletes safe Happy Super Bowl Day!
Sam Altman on his vision for the future of AI hardware:) Our full conversation is on YouTube now! If you need some optimism in your life, this is for u!
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Sam Altman on his vision for the future of AI hardware:) Our full conversation is on YouTube now! If you need some optimism in your life, this is for u!
Did you know there’s a battery made of liquid metal as hot as lava—and it could power entire cities? Here’s what’s going on—and why it matters!! Most batteries today use lithium. They’re great for phones and cars— but they’re expensive, use rare materials, and wear out fast. So researchers at MIT tried something totally different. They built a liquid metal battery that runs at 932 degrees fahrenheit— hot enough to melt metal. The genius part is Instead of solid parts that degrade, it uses layers of molten metal that naturally separate and mix as it charges and discharges. That means it can last for decades— storing huge amounts of wind and solar energy for when the sun isn’t shining. The company behind it is called Ambri, and they’re already testing it in the U.S. and India. If it scales, this “lava battery” could make renewable energy available 24/7!
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Did you know there’s a battery made of liquid metal as hot as lava—and it could power entire cities? Here’s what’s going on—and why it matters!! Most batteries today use lithium. They’re great for phones and cars— but they’re expensive, use rare materials, and wear out fast. So researchers at MIT tried something totally different. They built a liquid metal battery that runs at 932 degrees fahrenheit— hot enough to melt metal. The genius part is Instead of solid parts that degrade, it uses layers of molten metal that naturally separate and mix as it charges and discharges. That means it can last for decades— storing huge amounts of wind and solar energy for when the sun isn’t shining. The company behind it is called Ambri, and they’re already testing it in the U.S. and India. If it scales, this “lava battery” could make renewable energy available 24/7!
An Australian man cured his dog’s cancer…with zero medical training. Here’s what’s happening!! When Paul’s dog was diagnosed with cancer the vets told him there were no good options left— So he decided to try something insane: build a cancer treatment from scratch. To do it, he first sequenced the DNA of his dog’s tumor—to understand exactly what mutations were creating the cancer. Then he ran that data through an AI model trained on thousands of cancer studies. And the model helped design a custom mRNA vaccine— basically a personalized cancer treatment that goes into the dog’s body and teaches the immune system to recognize…and destroy the mutated cancer cells. He created the vaccine, worked with scientists and regulators to get approval, and gave it to his dog. And it worked!! The cancer went into remission. It’s still early— but this shows the next big thing is personalized medical treatments built specifically for your body
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An Australian man cured his dog’s cancer…with zero medical training. Here’s what’s happening!! When Paul’s dog was diagnosed with cancer the vets told him there were no good options left— So he decided to try something insane: build a cancer treatment from scratch. To do it, he first sequenced the DNA of his dog’s tumor—to understand exactly what mutations were creating the cancer. Then he ran that data through an AI model trained on thousands of cancer studies. And the model helped design a custom mRNA vaccine— basically a personalized cancer treatment that goes into the dog’s body and teaches the immune system to recognize…and destroy the mutated cancer cells. He created the vaccine, worked with scientists and regulators to get approval, and gave it to his dog. And it worked!! The cancer went into remission. It’s still early— but this shows the next big thing is personalized medical treatments built specifically for your body
If this one thing ever failed, London would be underwater in hours. Here’s what it is—and how it’ll affect you, no matter where you live. London sits on the River Thames. When storms push the tide inland, the river can rise higher than the city itself. Without protection, millions of people and billions of dollars in infrastructure are at risk. So engineers built a massive steel shield that rises from the river. Ten gates—each heavier than a jet—lift up to block a surge. Sensors track tides, rainfall, and river flow, which tells operators the exact moment to close it. Since 1982, this defense has been activated more than 221 times, quietly protecting London. It’s built to last until at least 2070, with ongoing upgrades to keep pace with the future. Because the seas are rising everywhere, London isn’t alone. Other major cities are building their own defenses Rising seas aren’t just London’s problem. Other major cities are building their own defenses—like Tokyo’s underground flood tunnels, or Singapore massive dam Follow if you want to see a video on those—and more optimistic tech stories!
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If this one thing ever failed, London would be underwater in hours. Here’s what it is—and how it’ll affect you, no matter where you live. London sits on the River Thames. When storms push the tide inland, the river can rise higher than the city itself. Without protection, millions of people and billions of dollars in infrastructure are at risk. So engineers built a massive steel shield that rises from the river. Ten gates—each heavier than a jet—lift up to block a surge. Sensors track tides, rainfall, and river flow, which tells operators the exact moment to close it. Since 1982, this defense has been activated more than 221 times, quietly protecting London. It’s built to last until at least 2070, with ongoing upgrades to keep pace with the future. Because the seas are rising everywhere, London isn’t alone. Other major cities are building their own defenses Rising seas aren’t just London’s problem. Other major cities are building their own defenses—like Tokyo’s underground flood tunnels, or Singapore massive dam Follow if you want to see a video on those—and more optimistic tech stories!
The Tech BREAKTHROUGHS that defined 2025!!! It’s been a privilege and honor to cover all of these this year and I’m so excited for even more in 2026! Tech optimism 🚀 From killing cancer with ice to catching rockets mid-air — these are the tech breakthroughs that defined 2025 1. In 2025, SpaceX launched rockets at a record pace — roughly one every two days — but their real breakthrough was catching a 200-foot booster mid-air, making rockets truly reusable and unlocking far more frequent trips to space. 2. In Australia, doctors had a breakthrough in killing cancer by freezing tumors guided by live MRIs, destroying only the disease cells while they watch it happen live. Back in the U.S. and cities, self-driving cars gave millions of fully driverless rides, ushering in a new frontier of driverless vehicles. 3. In energy, scientists built solar panels that work in the dark, harvesting Earth’s heat instead of sunlight. 4. And in health, GLP-1 drugs reached tens of millions of people, rewiring hunger, metabolism, and disease risk. 2025 was the year of major breakthroughs, and 2026 will have even more. Subscribe if you want to be the first to know about them ☺️
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The Tech BREAKTHROUGHS that defined 2025!!! It’s been a privilege and honor to cover all of these this year and I’m so excited for even more in 2026! Tech optimism 🚀 From killing cancer with ice to catching rockets mid-air — these are the tech breakthroughs that defined 2025 1. In 2025, SpaceX launched rockets at a record pace — roughly one every two days — but their real breakthrough was catching a 200-foot booster mid-air, making rockets truly reusable and unlocking far more frequent trips to space. 2. In Australia, doctors had a breakthrough in killing cancer by freezing tumors guided by live MRIs, destroying only the disease cells while they watch it happen live. Back in the U.S. and cities, self-driving cars gave millions of fully driverless rides, ushering in a new frontier of driverless vehicles. 3. In energy, scientists built solar panels that work in the dark, harvesting Earth’s heat instead of sunlight. 4. And in health, GLP-1 drugs reached tens of millions of people, rewiring hunger, metabolism, and disease risk. 2025 was the year of major breakthroughs, and 2026 will have even more. Subscribe if you want to be the first to know about them ☺️
This is Elon Musk’s new 100-million-square-foot factory—and it’s going to change the world, but not for the reason you’d think. This week, Elon shared a new look at his vision for Terafab, the factory where Tesla and SpaceX plan to make the chips powering their most advanced robots, cars and AI And the scale of the building is almost impossible to comprehend. Terafab is planned to be 15 times larger than the Pentagon—which is like putting roughly 1,700 football fields under one roof. But the size itself isn’t the breakthrough. It’s what that size lets them do inside. Today, making advanced technology requires completing a relay race around the world. A chip is designed in California, manufactured in Taiwan, packaged in china, then shipped again to wherever the final product is being built. Every handoff adds time, cost, and friction. Terafab is Elon’s attempt to collapse that entire relay race into one building. Here, they can design the chip, manufacture it, and test it, and then put it into a humanoid robot down the street - that can literally walk off the assembly line. The proximity is incredibly powerful because when engineers can design chips in the same building that the machines then make them in, they can figure out what’s not working and fix it dramatically faster. There’s literally no other building like this in the world, so when Elon pulls this off, it will completely change what humanity is able to build!!
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This is Elon Musk’s new 100-million-square-foot factory—and it’s going to change the world, but not for the reason you’d think. This week, Elon shared a new look at his vision for Terafab, the factory where Tesla and SpaceX plan to make the chips powering their most advanced robots, cars and AI And the scale of the building is almost impossible to comprehend. Terafab is planned to be 15 times larger than the Pentagon—which is like putting roughly 1,700 football fields under one roof. But the size itself isn’t the breakthrough. It’s what that size lets them do inside. Today, making advanced technology requires completing a relay race around the world. A chip is designed in California, manufactured in Taiwan, packaged in china, then shipped again to wherever the final product is being built. Every handoff adds time, cost, and friction. Terafab is Elon’s attempt to collapse that entire relay race into one building. Here, they can design the chip, manufacture it, and test it, and then put it into a humanoid robot down the street - that can literally walk off the assembly line. The proximity is incredibly powerful because when engineers can design chips in the same building that the machines then make them in, they can figure out what’s not working and fix it dramatically faster. There’s literally no other building like this in the world, so when Elon pulls this off, it will completely change what humanity is able to build!!
What if glaciers melting… is actually a good thing? This story is crazy. Here’s what’s happening, and what it means for you. For years, we’ve heard that glaciers melting is one of the clearest signs that climate change is getting worse. Rising seas, lost ecosystems — it’s serious. But engineers in Iceland are turning that meltwater into a win. When ice melts, the runoff rushes through glacial rivers and into massive tunnels and hydro plants. That water spins turbines, generating clean electricity. In Iceland, hydropower plants, many fed by glacial rivers now supply about 70 % of the country’s electricity! Of course, we still want to stop glaciers from melting — but it’s amazing to see how human ingenuity can turn even a crisis into progress!
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What if glaciers melting… is actually a good thing? This story is crazy. Here’s what’s happening, and what it means for you. For years, we’ve heard that glaciers melting is one of the clearest signs that climate change is getting worse. Rising seas, lost ecosystems — it’s serious. But engineers in Iceland are turning that meltwater into a win. When ice melts, the runoff rushes through glacial rivers and into massive tunnels and hydro plants. That water spins turbines, generating clean electricity. In Iceland, hydropower plants, many fed by glacial rivers now supply about 70 % of the country’s electricity! Of course, we still want to stop glaciers from melting — but it’s amazing to see how human ingenuity can turn even a crisis into progress!
Turning brain cells into computer chips! If you want to check out the company working on this, they are called Cortical Labs! Would you be interested in seeing a full breakdown into how this works and why they are doing it? Hope you’re having an excellent day!
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Turning brain cells into computer chips! If you want to check out the company working on this, they are called Cortical Labs! Would you be interested in seeing a full breakdown into how this works and why they are doing it? Hope you’re having an excellent day!
Happy Thursday all star!
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Happy Thursday all star!
Have you seen the Nike shoes that made athletes so fast they were literally banned? In 2019, Eliud Kipchoge became the first human in history to run a marathon in under two hours. But if you look at his feet, you’ll notice something strange. He isn’t wearing normal sneakers. He’s wearing a prototype called the Alphafly. And inside them isn’t just foam. Most running shoes use standard foam that absorb energy, So every time a runner hits the ground, they lose some of their power But the Alphaflys change that. They use a system of ultra-responsive foam and built-in pockets that collapse on impact and spring back on takeoff. So when Kipchoge hit the ground, the shoes didn’t absorb his power. Instead, it captured it — and snapped it forward into his next stride, returning roughly 85–90% of the energy he put into the ground. At the time, officials called this tech doping And in 2020, they banned this exact prototype. But the idea lived on. And today, nearly every elite marathoner wears a legal version of this same technology! And as for Eliud Kipchoge, he is still breaking new records!
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Have you seen the Nike shoes that made athletes so fast they were literally banned? In 2019, Eliud Kipchoge became the first human in history to run a marathon in under two hours. But if you look at his feet, you’ll notice something strange. He isn’t wearing normal sneakers. He’s wearing a prototype called the Alphafly. And inside them isn’t just foam. Most running shoes use standard foam that absorb energy, So every time a runner hits the ground, they lose some of their power But the Alphaflys change that. They use a system of ultra-responsive foam and built-in pockets that collapse on impact and spring back on takeoff. So when Kipchoge hit the ground, the shoes didn’t absorb his power. Instead, it captured it — and snapped it forward into his next stride, returning roughly 85–90% of the energy he put into the ground. At the time, officials called this tech doping And in 2020, they banned this exact prototype. But the idea lived on. And today, nearly every elite marathoner wears a legal version of this same technology! And as for Eliud Kipchoge, he is still breaking new records!
I HAVE MASSIVE NEWS FOR YOU!! Excited to announce our next guest on The Next Big Thing is the one and only @sama !! If you want an optimistic conversation about all the ways the future can be extraordinary and you can help build it, this conversation is for you!! Will be live next week!! STOKED!! Filled with never asked before questions! Sam, thank you so much for coming on! It was a true privilege to spend time with you and so much fun!
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I HAVE MASSIVE NEWS FOR YOU!! Excited to announce our next guest on The Next Big Thing is the one and only @sama !! If you want an optimistic conversation about all the ways the future can be extraordinary and you can help build it, this conversation is for you!! Will be live next week!! STOKED!! Filled with never asked before questions! Sam, thank you so much for coming on! It was a true privilege to spend time with you and so much fun!
Turning brain cells into computer chips! If you want to check out the company working on this, they are called Cortical Labs! Would you be interested in seeing a full breakdown into how this works and why they are doing it? Hope you’re having an excellent day!
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Turning brain cells into computer chips! If you want to check out the company working on this, they are called Cortical Labs! Would you be interested in seeing a full breakdown into how this works and why they are doing it? Hope you’re having an excellent day!
This plane flies directly into hurricanes! It’s called the Hurricane Hunter, and it’s actually helping us save thousands of lives. Every year, hurricanes kill countless people— because their paths are nearly impossible to predict. They can shift hundreds of miles overnight, leaving entire cities with no time to prepare. So pilots asked a wild question: What if we could see the storm from the inside? That led engineers to building this: a flying tank with armored wings, reinforced engines, and radar that cuts through walls of rain. It can handle winds strong enough to throw cars. Pilots then fly straight into the eye of the storm and drop tiny sensors called dropsondes that measure wind, pressure, and humidity. That data goes straight to the National Hurricane Center, helping scientists predict storms days earlier— and save thousands of lives. Technology like this blows my mind!! I actually first read about it in @1440daily , One of my favorite sources for fact-based knowledge:) They cover the coolest breakthroughs in tech and science with stunning visuals and insane facts. You can check them out for free at join1440.com
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This plane flies directly into hurricanes! It’s called the Hurricane Hunter, and it’s actually helping us save thousands of lives. Every year, hurricanes kill countless people— because their paths are nearly impossible to predict. They can shift hundreds of miles overnight, leaving entire cities with no time to prepare. So pilots asked a wild question: What if we could see the storm from the inside? That led engineers to building this: a flying tank with armored wings, reinforced engines, and radar that cuts through walls of rain. It can handle winds strong enough to throw cars. Pilots then fly straight into the eye of the storm and drop tiny sensors called dropsondes that measure wind, pressure, and humidity. That data goes straight to the National Hurricane Center, helping scientists predict storms days earlier— and save thousands of lives. Technology like this blows my mind!! I actually first read about it in @1440daily , One of my favorite sources for fact-based knowledge:) They cover the coolest breakthroughs in tech and science with stunning visuals and insane facts. You can check them out for free at join1440.com

Jacklyn/The Next Big Thing (@nbtjacklyn) Instagram Stats & Analytics

Jacklyn/The Next Big Thing (@nbtjacklyn) has 51.9K Instagram followers with a 5.51% engagement rate over the past 12 months. Across 113 posts, Jacklyn/The Next Big Thing received 958K total likes and 17.5M impressions, averaging 8.48K likes per post. This page tracks Jacklyn/The Next Big Thing's performance metrics, top content, and engagement trends — updated daily.

Jacklyn/The Next Big Thing (@nbtjacklyn) Instagram Analytics FAQ

How many Instagram followers does Jacklyn/The Next Big Thing have?+
Jacklyn/The Next Big Thing (@nbtjacklyn) has 51.9K Instagram followers as of September 2026.
What is Jacklyn/The Next Big Thing's Instagram engagement rate?+
Jacklyn/The Next Big Thing's Instagram engagement rate is 5.51% over the last 12 months, based on 113 posts.
How many likes does Jacklyn/The Next Big Thing get on Instagram?+
Jacklyn/The Next Big Thing received 958K total likes across 113 posts in the last 12 months, averaging 8.48K likes per post.
How many Instagram impressions does Jacklyn/The Next Big Thing get?+
Jacklyn/The Next Big Thing's Instagram content generated 17.5M total impressions over the last 12 months.