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followers
27.9K
impressions
6.02M
likes
122K
comments
4.12K
posts
944
engagement
2.11%
emv
$156K
Average per post
6.38K

Key Metrics

Distributions

Top Content

Here's what Hormozi's doing in his ad account...
166K
4.81K
75
3mo ago
nathan.perdriau
Here's what Hormozi's doing in his ad account...
Ranking creative types for Meta Ads...
157K
3.95K
31
1mo ago
nathan.perdriau
Ranking creative types for Meta Ads...
Ranking ways to reduce Shopify checkout abandonment...
115K
2.35K
29
1mo ago
nathan.perdriau
Ranking ways to reduce Shopify checkout abandonment...
Temple Webster has lost $1B on their market cap - down nearly 40%… #ecommerce #shopify
109K
368
17
4mo ago
nathan.perdriau
Temple Webster has lost $1B on their market cap - down nearly 40%… #ecommerce #shopify
This is a great ad.
101K
4.41K
10
3w ago
nathan.perdriau
This is a great ad.
This dropship ad probably spent $100–200k. And it likely did $1M+ in revenue. Cost to make? Almost nothing. Here’s why it worked (and what you can steal): 1. Open with pattern interrupt. “Whoever designed this is a genius.” Plus a product you’ve never seen before. When something looks unfamiliar in-feed… People stop. 2. Cut to reaction UGC fast. Not polished. Not branded. Just: A human reacting. It lowers resistance immediately. 3. Inject authority. In this case: An ultramarathon runner with knee issues. Real or not (don’t fake it)… The principle holds: Borrow authority from: * Athletes * Professionals * Niche experts * Power users Authority compresses belief. 4. Explain the mechanism. This is where most eComm brands fail. They didn’t just say: “Supports your knee.” They said: * Stabilisers lock the joint * Tension is adjustable * Gel pad spreads pressure evenly That’s mechanism. Mechanism = why it works. 5. Translate to outcome. Not features. But: * Less pain * Less instability * Less fear of collapse Feature → Mechanism → Outcome. That’s the flow. 6. Close fast. No waffle. No brand story. No cinematic ending. Just CTA. The ad is short because it earns attention quickly. If you’re spending $50k+ per month on paid: Run this checklist on your top creatives: * Is there a scroll-stopping first 2 seconds? * Is there borrowed authority? * Is the mechanism clearly explained? * Are benefits tied to real fears? * Is the CTA direct? This isn’t about dropshipping. It’s about structure. Good creative isn’t luck. It’s engineered.
92.6K
2.68K
24
1mo ago
nathan.perdriau
This dropship ad probably spent $100–200k. And it likely did $1M+ in revenue. Cost to make? Almost nothing. Here’s why it worked (and what you can steal): 1. Open with pattern interrupt. “Whoever designed this is a genius.” Plus a product you’ve never seen before. When something looks unfamiliar in-feed… People stop. 2. Cut to reaction UGC fast. Not polished. Not branded. Just: A human reacting. It lowers resistance immediately. 3. Inject authority. In this case: An ultramarathon runner with knee issues. Real or not (don’t fake it)… The principle holds: Borrow authority from: * Athletes * Professionals * Niche experts * Power users Authority compresses belief. 4. Explain the mechanism. This is where most eComm brands fail. They didn’t just say: “Supports your knee.” They said: * Stabilisers lock the joint * Tension is adjustable * Gel pad spreads pressure evenly That’s mechanism. Mechanism = why it works. 5. Translate to outcome. Not features. But: * Less pain * Less instability * Less fear of collapse Feature → Mechanism → Outcome. That’s the flow. 6. Close fast. No waffle. No brand story. No cinematic ending. Just CTA. The ad is short because it earns attention quickly. If you’re spending $50k+ per month on paid: Run this checklist on your top creatives: * Is there a scroll-stopping first 2 seconds? * Is there borrowed authority? * Is the mechanism clearly explained? * Are benefits tied to real fears? * Is the CTA direct? This isn’t about dropshipping. It’s about structure. Good creative isn’t luck. It’s engineered.
This isn't true...
90.1K
3.80K
79
4mo ago
nathan.perdriau
This isn't true...
“The protein industry is broken.” That’s the first line. Contrarian. Punchy. Scroll-stopping. And it works. Here’s the structure behind this ad — and how to apply it to your brand. 1. Start with a market attack. Not: “Introducing our new protein snack…” But: “The protein industry is broken.” You’re not selling a product. You’re picking a fight. 2. Agitate the obvious pain. “You want more muscle. You need more protein. But everything on the shelf is ultra-processed.” He’s speaking directly to lifters. Specific ICP. Specific frustration. Then he does something smart: He attacks the alternatives. “Beef jerky? Full of soy, sugar, low-quality meat.” He’s reframing the whole category as flawed. That widens dissatisfaction. 3. Introduce the clean solution. “What if it was just steak, salt and spice?” 45g of protein. No artificial ingredients. Simple. Clear. Binary. 4. Layer in founder credibility. Quit his job. Posted daily for a year. 100k followers. Shipping nationwide. This isn’t a dropshipper. It’s a mission. 5. Add scarcity at the end. “I sell out all the time. Right now, I’ve got stock.” Only after belief is built. Here’s the framework for $5M–$500M brands: The Category Reframe Playbook: * Open with a bold industry statement. * Agitate the current options. * Make alternatives look outdated. * Present your product as the obvious correction. * Add personal proof. * Close with urgency. This works because you’re not competing on features. You’re redefining the rules. Most brands say: “Our product is better.” The smart ones say: “The whole category is wrong.” If you can shift the conversation… You control the buying criteria. That’s leverage. And leverage scales.
59.6K
1.37K
10
1mo ago
nathan.perdriau
“The protein industry is broken.” That’s the first line. Contrarian. Punchy. Scroll-stopping. And it works. Here’s the structure behind this ad — and how to apply it to your brand. 1. Start with a market attack. Not: “Introducing our new protein snack…” But: “The protein industry is broken.” You’re not selling a product. You’re picking a fight. 2. Agitate the obvious pain. “You want more muscle. You need more protein. But everything on the shelf is ultra-processed.” He’s speaking directly to lifters. Specific ICP. Specific frustration. Then he does something smart: He attacks the alternatives. “Beef jerky? Full of soy, sugar, low-quality meat.” He’s reframing the whole category as flawed. That widens dissatisfaction. 3. Introduce the clean solution. “What if it was just steak, salt and spice?” 45g of protein. No artificial ingredients. Simple. Clear. Binary. 4. Layer in founder credibility. Quit his job. Posted daily for a year. 100k followers. Shipping nationwide. This isn’t a dropshipper. It’s a mission. 5. Add scarcity at the end. “I sell out all the time. Right now, I’ve got stock.” Only after belief is built. Here’s the framework for $5M–$500M brands: The Category Reframe Playbook: * Open with a bold industry statement. * Agitate the current options. * Make alternatives look outdated. * Present your product as the obvious correction. * Add personal proof. * Close with urgency. This works because you’re not competing on features. You’re redefining the rules. Most brands say: “Our product is better.” The smart ones say: “The whole category is wrong.” If you can shift the conversation… You control the buying criteria. That’s leverage. And leverage scales.
Ranking creative types for Meta Ads...
53.9K
1.11K
19
1mo ago
nathan.perdriau
Ranking creative types for Meta Ads...
Most founders are still playing a game that stopped working years ago. They think better targeting, better funnels, or more spend will fix their ads. But the reality is harsher, competition is higher than ever, algorithms are smarter than ever, and 99% of ads simply don’t work anymore. In this episode, Nathan breaks down the new playbook, why creative volume is replacing traditional strategy, how AI is reshaping content, and why the only real advantage left is building trust through brand, positioning, and human connection. This isn’t about tweaking your ads. It’s about rebuilding your entire growth strategy.
53.5K
hidden
19
4w ago
nathan.perdriau
Most founders are still playing a game that stopped working years ago. They think better targeting, better funnels, or more spend will fix their ads. But the reality is harsher, competition is higher than ever, algorithms are smarter than ever, and 99% of ads simply don’t work anymore. In this episode, Nathan breaks down the new playbook, why creative volume is replacing traditional strategy, how AI is reshaping content, and why the only real advantage left is building trust through brand, positioning, and human connection. This isn’t about tweaking your ads. It’s about rebuilding your entire growth strategy.
Ranking ad platforms...
48.5K
757
32
1mo ago
nathan.perdriau
Ranking ad platforms...
Why you shouldn’t turn ads off #metaads #ecommerce
47.5K
143
8
12mo ago
nathan.perdriau
Why you shouldn’t turn ads off #metaads #ecommerce
Result of a recent audit on a 9 figure brand #ecommerce
42.2K
57
6
11mo ago
nathan.perdriau
Result of a recent audit on a 9 figure brand #ecommerce
Let's tier creative formats for Meta ads. S tier (use heavily): * Static image ads * Before/after (if compliant) * Founder ads A tier (should have): * Overproduced brand films (cut into short-form) * UGC problem-solution B tier (helpful): * Offer-led ads * Product demos * Trend edits D tier (not worth it): * Testimonials (unless at scale) * Meme ads Why static images are S tier: Everyone obsesses over video, but static images: * Cost 1/10th to produce * Test angles 10x faster * Perform as well or better on cold traffic * Scale with AI tools (Midjourney, DALL-E, Canva) You can launch 50 static variations/day, test hooks/value props, then make video versions of winners. Why founder ads are S tier: Founder ads can spend $250K+ each. They outperform all other formats because of: * Authenticity: feels like a person, not a brand * Authority: founder endorses product * Trust: if founder believes, customers do too Before/after ads are great top-of-funnel but must be compliant. Why meme ads are D tier: High engagement ≠ conversions. They get likes but don’t drive purchases and dilute brand equity. Playbook: 1. Launch 20-30 static image ads, test angles fast 2. Identify top 3-5 performers 3. Produce founder videos for best angles 4. Cut overproduced brand films into 50+ short clips 5. Add UGC problem-solution ads 6. Mix in offer-led ads during promos Focus on S and A tier. Skip D tier entirely.
40.9K
1.12K
21
2w ago
nathan.perdriau
Let's tier creative formats for Meta ads. S tier (use heavily): * Static image ads * Before/after (if compliant) * Founder ads A tier (should have): * Overproduced brand films (cut into short-form) * UGC problem-solution B tier (helpful): * Offer-led ads * Product demos * Trend edits D tier (not worth it): * Testimonials (unless at scale) * Meme ads Why static images are S tier: Everyone obsesses over video, but static images: * Cost 1/10th to produce * Test angles 10x faster * Perform as well or better on cold traffic * Scale with AI tools (Midjourney, DALL-E, Canva) You can launch 50 static variations/day, test hooks/value props, then make video versions of winners. Why founder ads are S tier: Founder ads can spend $250K+ each. They outperform all other formats because of: * Authenticity: feels like a person, not a brand * Authority: founder endorses product * Trust: if founder believes, customers do too Before/after ads are great top-of-funnel but must be compliant. Why meme ads are D tier: High engagement ≠ conversions. They get likes but don’t drive purchases and dilute brand equity. Playbook: 1. Launch 20-30 static image ads, test angles fast 2. Identify top 3-5 performers 3. Produce founder videos for best angles 4. Cut overproduced brand films into 50+ short clips 5. Add UGC problem-solution ads 6. Mix in offer-led ads during promos Focus on S and A tier. Skip D tier entirely.
2 different ads can be counted as the exact same ad...
38.1K
1.28K
10
2mo ago
nathan.perdriau
2 different ads can be counted as the exact same ad...
“The protein industry is broken.” That’s the first line. Contrarian. Punchy. Scroll-stopping. And it works. Here’s the structure behind this ad — and how to apply it to your brand. 1. Start with a market attack. Not: “Introducing our new protein snack…” But: “The protein industry is broken.” You’re not selling a product. You’re picking a fight. 2. Agitate the obvious pain. “You want more muscle. You need more protein. But everything on the shelf is ultra-processed.” He’s speaking directly to lifters. Specific ICP. Specific frustration. Then he does something smart: He attacks the alternatives. “Beef jerky? Full of soy, sugar, low-quality meat.” He’s reframing the whole category as flawed. That widens dissatisfaction. 3. Introduce the clean solution. “What if it was just steak, salt and spice?” 45g of protein. No artificial ingredients. Simple. Clear. Binary. 4. Layer in founder credibility. Quit his job. Posted daily for a year. 100k followers. Shipping nationwide. This isn’t a dropshipper. It’s a mission. 5. Add scarcity at the end. “I sell out all the time. Right now, I’ve got stock.” Only after belief is built. Here’s the framework for $5M–$500M brands: The Category Reframe Playbook: * Open with a bold industry statement. * Agitate the current options. * Make alternatives look outdated. * Present your product as the obvious correction. * Add personal proof. * Close with urgency. This works because you’re not competing on features. You’re redefining the rules. Most brands say: “Our product is better.” The smart ones say: “The whole category is wrong.” If you can shift the conversation… You control the buying criteria. That’s leverage. And leverage scales.
38.0K
894
15
1mo ago
nathan.perdriau
“The protein industry is broken.” That’s the first line. Contrarian. Punchy. Scroll-stopping. And it works. Here’s the structure behind this ad — and how to apply it to your brand. 1. Start with a market attack. Not: “Introducing our new protein snack…” But: “The protein industry is broken.” You’re not selling a product. You’re picking a fight. 2. Agitate the obvious pain. “You want more muscle. You need more protein. But everything on the shelf is ultra-processed.” He’s speaking directly to lifters. Specific ICP. Specific frustration. Then he does something smart: He attacks the alternatives. “Beef jerky? Full of soy, sugar, low-quality meat.” He’s reframing the whole category as flawed. That widens dissatisfaction. 3. Introduce the clean solution. “What if it was just steak, salt and spice?” 45g of protein. No artificial ingredients. Simple. Clear. Binary. 4. Layer in founder credibility. Quit his job. Posted daily for a year. 100k followers. Shipping nationwide. This isn’t a dropshipper. It’s a mission. 5. Add scarcity at the end. “I sell out all the time. Right now, I’ve got stock.” Only after belief is built. Here’s the framework for $5M–$500M brands: The Category Reframe Playbook: * Open with a bold industry statement. * Agitate the current options. * Make alternatives look outdated. * Present your product as the obvious correction. * Add personal proof. * Close with urgency. This works because you’re not competing on features. You’re redefining the rules. Most brands say: “Our product is better.” The smart ones say: “The whole category is wrong.” If you can shift the conversation… You control the buying criteria. That’s leverage. And leverage scales.
Ranking Shopify Apps that are actually worth it... Cooked the recharge one - A tier for subscriptions.
36.5K
620
22
1mo ago
nathan.perdriau
Ranking Shopify Apps that are actually worth it... Cooked the recharge one - A tier for subscriptions.
Ranking internal hires...
33.7K
508
28
3w ago
nathan.perdriau
Ranking internal hires...
Why you should never turn an ad off... (When the campaigns performing at KPI)
27.2K
663
30
1mo ago
nathan.perdriau
Why you should never turn an ad off... (When the campaigns performing at KPI)
Product market positioning & ad breakdown...
26.2K
682
37
3mo ago
nathan.perdriau
Product market positioning & ad breakdown...

Nathan Perdriau (@nathan.perdriau) Instagram Stats & Analytics

Nathan Perdriau (@nathan.perdriau) has 27.9K Instagram followers with a 2.11% engagement rate over the past 12 months. Across 944 posts, Nathan Perdriau received 122K total likes and 6.00M impressions, averaging 130 likes per post. This page tracks Nathan Perdriau's performance metrics, top content, and engagement trends — updated daily.

Nathan Perdriau (@nathan.perdriau) Instagram Analytics FAQ

How many Instagram followers does Nathan Perdriau have?+
Nathan Perdriau (@nathan.perdriau) has 27.9K Instagram followers as of April 2026.
What is Nathan Perdriau's Instagram engagement rate?+
Nathan Perdriau's Instagram engagement rate is 2.11% over the last 12 months, based on 944 posts.
How many likes does Nathan Perdriau get on Instagram?+
Nathan Perdriau received 122K total likes across 944 posts in the last 12 months, averaging 130 likes per post.
How many Instagram impressions does Nathan Perdriau get?+
Nathan Perdriau's Instagram content generated 6.00M total impressions over the last 12 months.