How many Instagram followers does Nathan Perdriau have?

Nathan Perdriau (@nathan.perdriau) has 39.5K Instagram followers as of June 2026.

What is Nathan Perdriau's Instagram engagement rate?

Nathan Perdriau's Instagram engagement rate is 2.04% over the last 12 months, based on 1.26K posts.

How many likes does Nathan Perdriau get on Instagram?

Nathan Perdriau received 173K total likes across 1.26K posts in the last 12 months, averaging 137 likes per post.

How many Instagram impressions does Nathan Perdriau get?

Nathan Perdriau's Instagram content generated 8.72M total impressions over the last 12 months.

Nathan Perdriau (@nathan.perdriau) Instagram Stats

193K

4.75K

39

2mo ago

nathan.perdriau

Ranking creative types for Meta Ads...

Here's what Hormozi's doing in his ad account...

168K

4.86K

75

4mo ago

nathan.perdriau

Here's what Hormozi's doing in his ad account...

A 20% discount is not a 20% problem.

It’s much bigger.

Here’s what actually happens

1. The obvious math's is wrong

$100 product
60% gross margin = $60 GP

Add 20% discount:

Price = $80
Cost = $40
New GP = $40

You didn’t lose 20%.

You lost 33%.

That’s the part most teams miss.

2. You don’t just lose margin

You change customer behavior.

Discount buyers:

* Wait for deals
* Buy less at full price
* Have lower repeat rates

So the first order isn’t the real cost…

The lifetime value drop is.

3. You train the algorithm wrong

Meta sees:

“Who converts?”

Answer: discount-driven users

So it finds more of them.

Result:

* Worse traffic quality
* Higher dependency on promos
* Lower baseline efficiency

You don’t just discount your product.

You discount your audience quality.

4. The hidden compounding cost

One promo impacts:

* Gross profit (immediately)
* LTV (long-term)
* Acquisition quality (algorithmic feedback loop)

That’s three layers of damage from one decision.

5. What to do instead

Don’t default to discounts.

Test:

* Bundles (value without margin loss)
* Gifts (perceived gain, not price cut)
* Tiered offers (increase AOV instead of reducing price)

Rule:

If it doesn’t protect margin or LTV…

Don’t scale it.

Simple takeaway:

Discounts don’t just reduce price.

They rewire your customer base, your economics, and your acquisition system.

And that’s why they compound in the wrong direction.

166K

3.56K

49

1mo ago

nathan.perdriau

A 20% discount is not a 20% problem. It’s much bigger. Here’s what actually happens 1. The obvious math's is wrong $100 product 60% gross margin = $60 GP Add 20% discount: Price = $80 Cost = $40 New GP = $40 You didn’t lose 20%. You lost 33%. That’s the part most teams miss. 2. You don’t just lose margin You change customer behavior. Discount buyers: * Wait for deals * Buy less at full price * Have lower repeat rates So the first order isn’t the real cost… The lifetime value drop is. 3. You train the algorithm wrong Meta sees: “Who converts?” Answer: discount-driven users So it finds more of them. Result: * Worse traffic quality * Higher dependency on promos * Lower baseline efficiency You don’t just discount your product. You discount your audience quality. 4. The hidden compounding cost One promo impacts: * Gross profit (immediately) * LTV (long-term) * Acquisition quality (algorithmic feedback loop) That’s three layers of damage from one decision. 5. What to do instead Don’t default to discounts. Test: * Bundles (value without margin loss) * Gifts (perceived gain, not price cut) * Tiered offers (increase AOV instead of reducing price) Rule: If it doesn’t protect margin or LTV… Don’t scale it. Simple takeaway: Discounts don’t just reduce price. They rewire your customer base, your economics, and your acquisition system. And that’s why they compound in the wrong direction.

137K

6.17K

11

2mo ago

nathan.perdriau

This is a great ad.

Ranking ways to reduce Shopify checkout abandonment...

136K

2.81K

31

2mo ago

nathan.perdriau

Ranking ways to reduce Shopify checkout abandonment...

Let's tier the metrics that actually matter for eComm.

S tier (track daily):

* Contribution margin
* New vs returning customer split

A tier (foundational):

* Tracking accuracy
* Break-even CAC
* Cash flow tolerance

B tier (helpful):

* Offer conversion rate
* Landing page clarity

D tier (vanity metrics):

* Creative hit rate
* Stock depth

Why contribution margin is S tier:
ROAS doesn't tell you if you're profitable. Contribution margin does.

Example:
Product A: $100 sale, $30 COGS, $40 CAC → $30 contribution margin
Product B: $80 sale, $10 COGS, $40 CAC → $30 contribution margin

Product B has higher margin (88% vs 70%) and can scale further before hitting break-even.

Why new vs returning split is S tier:
Spending $100K/month on acquisition but 60% of revenue is returning customers = inefficient. Track daily:

* New customer revenue
* Returning customer revenue
* New customer CAC

If new CAC > break-even, you're burning cash.

Why creative hit rate is D tier:
Hit rate is vanity. Average winner spend matters. Example:

* 2% hit rate with 2 winners spending $500K = $1M total
* 10% hit rate with 10 winners spending $5K = $50K total

I'll take fewer high-spend winners every time.

Why cash flow is A tier:
Profitable on paper ≠ sustainable.
If you pay suppliers faster than you get paid, scaling breaks cash flow. Cash conversion cycle kills more brands than poor ROAS.

The fix:
Focus on S and A tier metrics. Ignore vanity D tier metrics. Report contribution margin and new customer acquisition, not ROAS or hit rate.

132K

2.11K

14

1mo ago

nathan.perdriau

Let's tier the metrics that actually matter for eComm. S tier (track daily): * Contribution margin * New vs returning customer split A tier (foundational): * Tracking accuracy * Break-even CAC * Cash flow tolerance B tier (helpful): * Offer conversion rate * Landing page clarity D tier (vanity metrics): * Creative hit rate * Stock depth Why contribution margin is S tier: ROAS doesn't tell you if you're profitable. Contribution margin does. Example: Product A: $100 sale, $30 COGS, $40 CAC → $30 contribution margin Product B: $80 sale, $10 COGS, $40 CAC → $30 contribution margin Product B has higher margin (88% vs 70%) and can scale further before hitting break-even. Why new vs returning split is S tier: Spending $100K/month on acquisition but 60% of revenue is returning customers = inefficient. Track daily: * New customer revenue * Returning customer revenue * New customer CAC If new CAC > break-even, you're burning cash. Why creative hit rate is D tier: Hit rate is vanity. Average winner spend matters. Example: * 2% hit rate with 2 winners spending $500K = $1M total * 10% hit rate with 10 winners spending $5K = $50K total I'll take fewer high-spend winners every time. Why cash flow is A tier: Profitable on paper ≠ sustainable. If you pay suppliers faster than you get paid, scaling breaks cash flow. Cash conversion cycle kills more brands than poor ROAS. The fix: Focus on S and A tier metrics. Ignore vanity D tier metrics. Report contribution margin and new customer acquisition, not ROAS or hit rate.

112K

3.27K

19

2mo ago

nathan.perdriau

This dropship ad probably spent $100–200k. And it likely did $1M+ in revenue. Cost to make? Almost nothing. Here’s why it worked (and what you can steal): 1. Open with pattern interrupt. “Whoever designed this is a genius.” Plus a product you’ve never seen before. When something looks unfamiliar in-feed… People stop. 2. Cut to reaction UGC fast. Not polished. Not branded. Just: A human reacting. It lowers resistance immediately. 3. Inject authority. In this case: An ultramarathon runner with knee issues. Real or not (don’t fake it)… The principle holds: Borrow authority from: * Athletes * Professionals * Niche experts * Power users Authority compresses belief. 4. Explain the mechanism. This is where most eComm brands fail. They didn’t just say: “Supports your knee.” They said: * Stabilisers lock the joint * Tension is adjustable * Gel pad spreads pressure evenly That’s mechanism. Mechanism = why it works. 5. Translate to outcome. Not features. But: * Less pain * Less instability * Less fear of collapse Feature → Mechanism → Outcome. That’s the flow. 6. Close fast. No waffle. No brand story. No cinematic ending. Just CTA. The ad is short because it earns attention quickly. If you’re spending $50k+ per month on paid: Run this checklist on your top creatives: * Is there a scroll-stopping first 2 seconds? * Is there borrowed authority? * Is the mechanism clearly explained? * Are benefits tied to real fears? * Is the CTA direct? This isn’t about dropshipping. It’s about structure. Good creative isn’t luck. It’s engineered.

Temple Webster has lost $1B on their market cap - down nearly 40%…

#ecommerce #shopify

109K

368

17

6mo ago

nathan.perdriau

Temple Webster has lost $1B on their market cap - down nearly 40%… #ecommerce #shopify

98.9K

4.08K

81

5mo ago

nathan.perdriau

This isn't true...

78.5K

1.80K

11

3mo ago

nathan.perdriau

“The protein industry is broken.” That’s the first line. Contrarian. Punchy. Scroll-stopping. And it works. Here’s the structure behind this ad — and how to apply it to your brand. 1. Start with a market attack. Not: “Introducing our new protein snack…” But: “The protein industry is broken.” You’re not selling a product. You’re picking a fight. 2. Agitate the obvious pain. “You want more muscle. You need more protein. But everything on the shelf is ultra-processed.” He’s speaking directly to lifters. Specific ICP. Specific frustration. Then he does something smart: He attacks the alternatives. “Beef jerky? Full of soy, sugar, low-quality meat.” He’s reframing the whole category as flawed. That widens dissatisfaction. 3. Introduce the clean solution. “What if it was just steak, salt and spice?” 45g of protein. No artificial ingredients. Simple. Clear. Binary. 4. Layer in founder credibility. Quit his job. Posted daily for a year. 100k followers. Shipping nationwide. This isn’t a dropshipper. It’s a mission. 5. Add scarcity at the end. “I sell out all the time. Right now, I’ve got stock.” Only after belief is built. Here’s the framework for $5M–$500M brands: The Category Reframe Playbook: * Open with a bold industry statement. * Agitate the current options. * Make alternatives look outdated. * Present your product as the obvious correction. * Add personal proof. * Close with urgency. This works because you’re not competing on features. You’re redefining the rules. Most brands say: “Our product is better.” The smart ones say: “The whole category is wrong.” If you can shift the conversation… You control the buying criteria. That’s leverage. And leverage scales.

72.9K

1.11K

6

1mo ago

nathan.perdriau

How to measure paid media...

72.1K

1.86K

22

1mo ago

nathan.perdriau

Let's tier creative formats for Meta ads. S tier (use heavily): * Static image ads * Before/after (if compliant) * Founder ads A tier (should have): * Overproduced brand films (cut into short-form) * UGC problem-solution B tier (helpful): * Offer-led ads * Product demos * Trend edits D tier (not worth it): * Testimonials (unless at scale) * Meme ads Why static images are S tier: Everyone obsesses over video, but static images: * Cost 1/10th to produce * Test angles 10x faster * Perform as well or better on cold traffic * Scale with AI tools (Midjourney, DALL-E, Canva) You can launch 50 static variations/day, test hooks/value props, then make video versions of winners. Why founder ads are S tier: Founder ads can spend $250K+ each. They outperform all other formats because of: * Authenticity: feels like a person, not a brand * Authority: founder endorses product * Trust: if founder believes, customers do too Before/after ads are great top-of-funnel but must be compliant. Why meme ads are D tier: High engagement ≠ conversions. They get likes but don’t drive purchases and dilute brand equity. Playbook: 1. Launch 20-30 static image ads, test angles fast 2. Identify top 3-5 performers 3. Produce founder videos for best angles 4. Cut overproduced brand films into 50+ short clips 5. Add UGC problem-solution ads 6. Mix in offer-led ads during promos Focus on S and A tier. Skip D tier entirely.

71.8K

1.47K

21

2mo ago

nathan.perdriau

Ranking creative types for Meta Ads...

62.9K

1.76K

13

1mo ago

nathan.perdriau

Let's tier creative formats for Meta ads. S tier (use heavily): * Static image ads * Before/after (if compliant) * Founder ads A tier (should have): * Overproduced brand films (cut into short-form) * UGC problem-solution B tier (helpful): * Offer-led ads * Product demos * Trend edits D tier (not worth it): * Testimonials (unless at scale) * Meme ads Why static images are S tier: Everyone obsesses over video, but static images: * Cost 1/10th to produce * Test angles 10x faster * Perform as well or better on cold traffic * Scale with AI tools (Midjourney, DALL-E, Canva) You can launch 50 static variations/day, test hooks/value props, then make video versions of winners. Why founder ads are S tier: Founder ads can spend $250K+ each. They outperform all other formats because of: * Authenticity: feels like a person, not a brand * Authority: founder endorses product * Trust: if founder believes, customers do too Before/after ads are great top-of-funnel but must be compliant. Why meme ads are D tier: High engagement ≠ conversions. They get likes but don’t drive purchases and dilute brand equity. Playbook: 1. Launch 20-30 static image ads, test angles fast 2. Identify top 3-5 performers 3. Produce founder videos for best angles 4. Cut overproduced brand films into 50+ short clips 5. Add UGC problem-solution ads 6. Mix in offer-led ads during promos Focus on S and A tier. Skip D tier entirely.

This Meta setting could be hurting your performance.

It’s called “Maximize number of conversions,” and it’s the default in most campaigns.

It sounds good, but it optimizes for the lowest CPA, not the most profit.

Here’s the issue when you sell multiple products:

Product A: hoodie ($90)
COGS: $21
CPA: $45
Profit: $24

Product B: t-shirt ($50)
COGS: $13
CPA: $25
Profit: $12

Both have the same ROAS (2x). But Meta will push spend to the t-shirt because it gets cheaper conversions.

Lower CPA wins, even if it makes you less money.

So you end up scaling the wrong product.

This happens a lot, especially when accounts include cheaper items like discounted products or add-ons. They absorb most of the budget because they convert cheaply.

But cheaper conversions don’t mean higher profit.

If you want to increase AOV and overall profit, switch to “Maximize conversion value.”

This tells Meta to prioritize higher-value purchases, not just cheaper ones.

Simple fix:

Go to campaign settings
Change to “Maximize conversion value”

When to use each:

Use “Maximize number of conversions” if you have one product, similar margins, or you only care about volume.

Use “Maximize conversion value” if you have multiple products, different price points, and care about profit.

The real mistake:

Most brands optimize for CAC instead of contribution profit.

Example:

$25 CAC, $50 AOV, $13 COGS = $12 profit
$45 CAC, $90 AOV, $21 COGS = $24 profit

Higher CAC, but double the profit.

Stop chasing the cheapest conversions.

Start optimizing for what actually makes you money.

60.2K

1.60K

34

1mo ago

nathan.perdriau

This Meta setting could be hurting your performance. It’s called “Maximize number of conversions,” and it’s the default in most campaigns. It sounds good, but it optimizes for the lowest CPA, not the most profit. Here’s the issue when you sell multiple products: Product A: hoodie ($90) COGS: $21 CPA: $45 Profit: $24 Product B: t-shirt ($50) COGS: $13 CPA: $25 Profit: $12 Both have the same ROAS (2x). But Meta will push spend to the t-shirt because it gets cheaper conversions. Lower CPA wins, even if it makes you less money. So you end up scaling the wrong product. This happens a lot, especially when accounts include cheaper items like discounted products or add-ons. They absorb most of the budget because they convert cheaply. But cheaper conversions don’t mean higher profit. If you want to increase AOV and overall profit, switch to “Maximize conversion value.” This tells Meta to prioritize higher-value purchases, not just cheaper ones. Simple fix: Go to campaign settings Change to “Maximize conversion value” When to use each: Use “Maximize number of conversions” if you have one product, similar margins, or you only care about volume. Use “Maximize conversion value” if you have multiple products, different price points, and care about profit. The real mistake: Most brands optimize for CAC instead of contribution profit. Example: $25 CAC, $50 AOV, $13 COGS = $12 profit $45 CAC, $90 AOV, $21 COGS = $24 profit Higher CAC, but double the profit. Stop chasing the cheapest conversions. Start optimizing for what actually makes you money.

55.6K

1.34K

16

2mo ago

nathan.perdriau

“The protein industry is broken.” That’s the first line. Contrarian. Punchy. Scroll-stopping. And it works. Here’s the structure behind this ad — and how to apply it to your brand. 1. Start with a market attack. Not: “Introducing our new protein snack…” But: “The protein industry is broken.” You’re not selling a product. You’re picking a fight. 2. Agitate the obvious pain. “You want more muscle. You need more protein. But everything on the shelf is ultra-processed.” He’s speaking directly to lifters. Specific ICP. Specific frustration. Then he does something smart: He attacks the alternatives. “Beef jerky? Full of soy, sugar, low-quality meat.” He’s reframing the whole category as flawed. That widens dissatisfaction. 3. Introduce the clean solution. “What if it was just steak, salt and spice?” 45g of protein. No artificial ingredients. Simple. Clear. Binary. 4. Layer in founder credibility. Quit his job. Posted daily for a year. 100k followers. Shipping nationwide. This isn’t a dropshipper. It’s a mission. 5. Add scarcity at the end. “I sell out all the time. Right now, I’ve got stock.” Only after belief is built. Here’s the framework for $5M–$500M brands: The Category Reframe Playbook: * Open with a bold industry statement. * Agitate the current options. * Make alternatives look outdated. * Present your product as the obvious correction. * Add personal proof. * Close with urgency. This works because you’re not competing on features. You’re redefining the rules. Most brands say: “Our product is better.” The smart ones say: “The whole category is wrong.” If you can shift the conversation… You control the buying criteria. That’s leverage. And leverage scales.

54.7K

850

32

2mo ago

nathan.perdriau

Ranking ad platforms...

54.0K

hidden

19

2mo ago

nathan.perdriau

Most founders are still playing a game that stopped working years ago. They think better targeting, better funnels, or more spend will fix their ads. But the reality is harsher, competition is higher than ever, algorithms are smarter than ever, and 99% of ads simply don’t work anymore. In this episode, Nathan breaks down the new playbook, why creative volume is replacing traditional strategy, how AI is reshaping content, and why the only real advantage left is building trust through brand, positioning, and human connection. This isn’t about tweaking your ads. It’s about rebuilding your entire growth strategy.

“The campaign is stuck in learning…”

That excuse is outdated.

The learning phase (as you knew it) is basically gone.

Here’s what changed:

Before:

→ ABOs / CBOs needed ~50 conversions
→ Platform learned from those events
→ Then optimised after “learning phase”

Now with Advantage+:

→ It uses historical account data
→ Optimisation starts before launch
→ There is no true “reset” learning phase

Translation:

Your campaigns aren’t “learning”…

They’re inheriting.

From everything that’s already happened in your account.

Think about it like this:

Advantage+ = built-in lookalike

→ Uses past converters
→ Finds similar users
→ Scales from existing patterns

So when someone says:

“performance is bad because we’re still in learning”

That’s not the issue.

The real issues are usually:

→ weak historical data
→ poor creative
→ wrong offer
→ broken economics

Because the algorithm already knows who to target.

It’s just working with what you’ve fed it.

Here’s how to actually improve performance:

1. Fix your inputs

* Better creatives
* Stronger hooks
* Clear offers

2. Improve conversion data quality

* Clean tracking
* High-intent events
* Consistent volume

3. Build better history

* Don’t constantly reset campaigns
* Let data compound

Simple rule:

→ Old Meta = learn then scale
→ New Meta = scale from what it already learned

If your ads aren’t working…

It’s not because they’re “stuck in learning”.

It’s because the system doesn’t have anything good to scale from.

47.4K

1.08K

49

1mo ago

nathan.perdriau

“The campaign is stuck in learning…” That excuse is outdated. The learning phase (as you knew it) is basically gone. Here’s what changed: Before: → ABOs / CBOs needed ~50 conversions → Platform learned from those events → Then optimised after “learning phase” Now with Advantage+: → It uses historical account data → Optimisation starts before launch → There is no true “reset” learning phase Translation: Your campaigns aren’t “learning”… They’re inheriting. From everything that’s already happened in your account. Think about it like this: Advantage+ = built-in lookalike → Uses past converters → Finds similar users → Scales from existing patterns So when someone says: “performance is bad because we’re still in learning” That’s not the issue. The real issues are usually: → weak historical data → poor creative → wrong offer → broken economics Because the algorithm already knows who to target. It’s just working with what you’ve fed it. Here’s how to actually improve performance: 1. Fix your inputs * Better creatives * Stronger hooks * Clear offers 2. Improve conversion data quality * Clean tracking * High-intent events * Consistent volume 3. Build better history * Don’t constantly reset campaigns * Let data compound Simple rule: → Old Meta = learn then scale → New Meta = scale from what it already learned If your ads aren’t working… It’s not because they’re “stuck in learning”. It’s because the system doesn’t have anything good to scale from.

Ranking Shopify Apps that are actually worth it...

Cooked the recharge one - A tier for subscriptions.

39.9K

681

23

2mo ago

nathan.perdriau

Ranking Shopify Apps that are actually worth it... Cooked the recharge one - A tier for subscriptions.

nathan.perdriau

nathan.perdriau

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