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Before it was Leak 1.0 v1, it was an experiment sitting at an Italian lab that nobody wanted to take a risk on. It was our understanding that it was TOO conceptual. TOO different. TOO hard to educate on… The moment we saw it, we knew you beauty queens needed to experience it. 👀 It was a flexible powder sheet, engineered and inspired by pasta-making. Layering. Pressing. Drying. The same inspiration that creates perfectly supple lasagna became the beginning of a blueprint for a next generation pigment that bends, amplifies its intensity with liquid, and reforms back to its original state. This is what we like to call the duality of a dehydrated emulsion. More on that soon… And so we traveled to Italy to understand the manufacturing philosophy that made Amplify Flexi Powder possible. Leak 1.0 v1, Amplify Flexi Powder, coming soon on 3.6
632K
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leakedlabs
Before it was Leak 1.0 v1, it was an experiment sitting at an Italian lab that nobody wanted to take a risk on. It was our understanding that it was TOO conceptual. TOO different. TOO hard to educate on… The moment we saw it, we knew you beauty queens needed to experience it. 👀 It was a flexible powder sheet, engineered and inspired by pasta-making. Layering. Pressing. Drying. The same inspiration that creates perfectly supple lasagna became the beginning of a blueprint for a next generation pigment that bends, amplifies its intensity with liquid, and reforms back to its original state. This is what we like to call the duality of a dehydrated emulsion. More on that soon… And so we traveled to Italy to understand the manufacturing philosophy that made Amplify Flexi Powder possible. Leak 1.0 v1, Amplify Flexi Powder, coming soon on 3.6
Amplify Flexi Powder was built for experimentation. There’s no one right way to use it, only movement, play, and transformation. 〰️ Use it dry by applying direction to your skin for a subtle hint of color 〰️ Use it wet by activating with setting spray for bold, reflective payoff. It clings to skin with a pearlescent sheen that sets in seconds on contact. 〰️ Use fingers to smooth onto lids, cheeks, or lips - or a dense brush for full impact and shine. The only rule is, there are no rules. 🙌
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leakedlabs
Amplify Flexi Powder was built for experimentation. There’s no one right way to use it, only movement, play, and transformation. 〰️ Use it dry by applying direction to your skin for a subtle hint of color 〰️ Use it wet by activating with setting spray for bold, reflective payoff. It clings to skin with a pearlescent sheen that sets in seconds on contact. 〰️ Use fingers to smooth onto lids, cheeks, or lips - or a dense brush for full impact and shine. The only rule is, there are no rules. 🙌
We never set out to be influencers. We started as industry insiders who loved product enough to ask hard questions. Why are the boldest formulas delayed? Why are the most innovative materials shelved? Why does retail caution override creative risk? Over time, we realized we weren’t just reviewing the industry. We were studying it. @leakedlabs is the natural result of that study. It’s what happens when you stop observing the system and start building your own. This isn’t about launching another brand. It’s about redesigning how beauty reaches people. It is time we leak the labs, directly to you. With love ♥️ Alexis & Christina
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leakedlabs
We never set out to be influencers. We started as industry insiders who loved product enough to ask hard questions. Why are the boldest formulas delayed? Why are the most innovative materials shelved? Why does retail caution override creative risk? Over time, we realized we weren’t just reviewing the industry. We were studying it. @leakedlabs is the natural result of that study. It’s what happens when you stop observing the system and start building your own. This isn’t about launching another brand. It’s about redesigning how beauty reaches people. It is time we leak the labs, directly to you. With love ♥️ Alexis & Christina
To our community of Beauty Queens, we heard you. Over the past few weeks, we took every response, good or bad, very seriously. If you purchased Amplify Flexi Powder (our first drop) and were disappointed, we are offering a refund. Please email our support team at hello@leakedlabs.com. or go to our website, leakedlabs.com. Moving forward, we’ve taken your POVs on board for what comes next. We’re listening. We’re learning. And we’re building this better with you. We’re preparing our next leaks. Some of them will be curated discoveries we think you deserve to experience. Others will be products we develop ourselves. Over the next few weeks we will reintroduce Leaked and the changes we are making as we gear up for our next leak. Thank you for being here with us. This has always been about sharing our love and joy for beauty, and that hasn’t changed. ❤️
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leakedlabs
To our community of Beauty Queens, we heard you. Over the past few weeks, we took every response, good or bad, very seriously. If you purchased Amplify Flexi Powder (our first drop) and were disappointed, we are offering a refund. Please email our support team at hello@leakedlabs.com. or go to our website, leakedlabs.com. Moving forward, we’ve taken your POVs on board for what comes next. We’re listening. We’re learning. And we’re building this better with you. We’re preparing our next leaks. Some of them will be curated discoveries we think you deserve to experience. Others will be products we develop ourselves. Over the next few weeks we will reintroduce Leaked and the changes we are making as we gear up for our next leak. Thank you for being here with us. This has always been about sharing our love and joy for beauty, and that hasn’t changed. ❤️
Dry for a soft shimmer, or amplified for an intense metallic finish. There’s no wrong way to use Flexi - only endless possibilities. ✨
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leakedlabs
Dry for a soft shimmer, or amplified for an intense metallic finish. There’s no wrong way to use Flexi - only endless possibilities. ✨
The beauty industry is broken. Not because innovation doesn’t exist - but because most of it never reaches you. Groundbreaking formulas sit in labs for years - slowed by approval cycles, retail risk, and timelines built for safety, not experimentation. It is time we break the cycle by making a new one. Welcome to the world of @leakedlabs We are not trying to fix what is broken, we are here to transform it. This is episode 1 of our mini-docuseries. More soon 👀
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2mo ago
leakedlabs
The beauty industry is broken. Not because innovation doesn’t exist - but because most of it never reaches you. Groundbreaking formulas sit in labs for years - slowed by approval cycles, retail risk, and timelines built for safety, not experimentation. It is time we break the cycle by making a new one. Welcome to the world of @leakedlabs We are not trying to fix what is broken, we are here to transform it. This is episode 1 of our mini-docuseries. More soon 👀
Sometimes you need to get ahead of the leak in order to control your own narrative. A new model of beauty is on the horizon, beauty queens!! Did you really think we would just launch another influencer brand? More on @leakedlabs soon. 👀 Your first hint: The future of pigment is FLEXIBLE.
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leakedlabs
Sometimes you need to get ahead of the leak in order to control your own narrative. A new model of beauty is on the horizon, beauty queens!! Did you really think we would just launch another influencer brand? More on @leakedlabs soon. 👀 Your first hint: The future of pigment is FLEXIBLE.
Leak 1.0 is closed! Thank you for leaning in, testing with us, and proving there’s space for beauty built differently. We can’t wait for you to get your hands on Flexi and hear what you think. If you missed this leak, don’t worry — Leak 2.0 is already in motion 👀
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leakedlabs
Leak 1.0 is closed! Thank you for leaning in, testing with us, and proving there’s space for beauty built differently. We can’t wait for you to get your hands on Flexi and hear what you think. If you missed this leak, don’t worry — Leak 2.0 is already in motion 👀
Beauty queens … or should we say Leaked Labs beta baddies 😏🧪 We’ve seen the questions about Flexi and sanitization - which makes sense, since this powder is a new format to the market and needs additional education! To explain this a bit deeper, we phoned a friend, our chemist bestie Julio (20+ years in cosmetic chemistry). Here’s the deal: 〰️ From a hygiene standpoint, using Flexi is no different than dipping your finger into a traditional powder or eyeshadow compact. The format is new, but the formula behaves like other powders designed for finger application. 〰️ He confirmed that like most cosmetic products, Flexi went through strict safety and stability testing before launch, including a 28-day Microbial Challenge Test confirming the preservative system can prevent microbial growth during normal use. All Leaks follow the standard testing for cosmetics to ensure safety. Important to note, that while Leaked Labs innovation may be early in its lifecycle, every Leak is still a fully finished cosmetic product that has passed industry safety testing before reaching your hands. 🙌 TLDR: Flexi was formulated and tested to be safe. We appreciate all the questions around this - curiosity is part of the Leak Cycle. 👀🧪
169K
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leakedlabs
Beauty queens … or should we say Leaked Labs beta baddies 😏🧪 We’ve seen the questions about Flexi and sanitization - which makes sense, since this powder is a new format to the market and needs additional education! To explain this a bit deeper, we phoned a friend, our chemist bestie Julio (20+ years in cosmetic chemistry). Here’s the deal: 〰️ From a hygiene standpoint, using Flexi is no different than dipping your finger into a traditional powder or eyeshadow compact. The format is new, but the formula behaves like other powders designed for finger application. 〰️ He confirmed that like most cosmetic products, Flexi went through strict safety and stability testing before launch, including a 28-day Microbial Challenge Test confirming the preservative system can prevent microbial growth during normal use. All Leaks follow the standard testing for cosmetics to ensure safety. Important to note, that while Leaked Labs innovation may be early in its lifecycle, every Leak is still a fully finished cosmetic product that has passed industry safety testing before reaching your hands. 🙌 TLDR: Flexi was formulated and tested to be safe. We appreciate all the questions around this - curiosity is part of the Leak Cycle. 👀🧪
For decades, some of beauty’s most advanced formulas have been locked behind closed doors. Supplier labs. R&D facilities. Development meetings where groundbreaking technologies are created and then forgotten. And often never see the light of day. @leakedlabs changes that. We are asking for the products brands are too afraid to launch so we can test the market together… sometimes these products are too bold. Too expensive. Too experimental for traditional retail. And if you’re reading this, we may or may not be also developing our own products we feel are actually missing from the market…👀 And we’re leaking them directly to you. Every leak is an early access prototype. You test it in real life. You react. You tell us what works, what doesn’t, and what could be better. Your feedback determines whether a formula becomes core, evolves through iterations, or inspires the next experiment. Innovation doesn’t need to happen behind closed doors anymore. This is episode 2 of our mini-docuseries. And if you’re just tuning in, make sure to go back and watch episode 1. Can’t wait to show you what’s next… ✨
168K
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2mo ago
leakedlabs
For decades, some of beauty’s most advanced formulas have been locked behind closed doors. Supplier labs. R&D facilities. Development meetings where groundbreaking technologies are created and then forgotten. And often never see the light of day. @leakedlabs changes that. We are asking for the products brands are too afraid to launch so we can test the market together… sometimes these products are too bold. Too expensive. Too experimental for traditional retail. And if you’re reading this, we may or may not be also developing our own products we feel are actually missing from the market…👀 And we’re leaking them directly to you. Every leak is an early access prototype. You test it in real life. You react. You tell us what works, what doesn’t, and what could be better. Your feedback determines whether a formula becomes core, evolves through iterations, or inspires the next experiment. Innovation doesn’t need to happen behind closed doors anymore. This is episode 2 of our mini-docuseries. And if you’re just tuning in, make sure to go back and watch episode 1. Can’t wait to show you what’s next… ✨
Most brands don’t dare release formulas this early. They don’t dare put prototypes in real hands. They don’t dare build beauty in public. We do. Flexi is the first flexible powder disc, a shape-shifting pigment that bends, activates with water, setting spray, or other mediums, and reforms. One formula, four discs, one tin, and infinite finishes. 💫 Flexi is being released in limited quantities as part of our debut Leak Cycle, where authorized lab releases meet you in real life. And the best part is…what happens next depends on what we all discover together. Leak 1.0 is available now at leakedlabs.com 🧪
157K
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leakedlabs
Most brands don’t dare release formulas this early. They don’t dare put prototypes in real hands. They don’t dare build beauty in public. We do. Flexi is the first flexible powder disc, a shape-shifting pigment that bends, activates with water, setting spray, or other mediums, and reforms. One formula, four discs, one tin, and infinite finishes. 💫 Flexi is being released in limited quantities as part of our debut Leak Cycle, where authorized lab releases meet you in real life. And the best part is…what happens next depends on what we all discover together. Leak 1.0 is available now at leakedlabs.com 🧪
Now leaking: Amplify Flexi Powder. 〰️ The first flexible powder disc. A shape-shifting pigment that bends, activates with water, setting spray or other mediums, and reforms - adapting to your artistry and your skin. One formula with infinite finishes - from sheer wash to high-impact pearlized depth. This is flexibility as a material innovation. Made in Italy. Inspired by pasta-making. Engineered for transformation. Leak 1.0 available now. Link in bio. 🔗
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1mo ago
leakedlabs
Now leaking: Amplify Flexi Powder. 〰️ The first flexible powder disc. A shape-shifting pigment that bends, activates with water, setting spray or other mediums, and reforms - adapting to your artistry and your skin. One formula with infinite finishes - from sheer wash to high-impact pearlized depth. This is flexibility as a material innovation. Made in Italy. Inspired by pasta-making. Engineered for transformation. Leak 1.0 available now. Link in bio. 🔗
Christina’s superpower was that she brought a fresh perspective outside of the beauty industry. Which is why when she thought of the idea for Leaked Labs, we knew it addressed one major pain point: if we don’t change the way products reach you, we will keep seeing the same ones over and over and over... To be a product development first brand means we want to share what it takes to bring a product to market, as if you were sitting as a product developer yourself. For years, the process has been hidden from consumers. And consumers historically are only invited in at the very end when the formula is already locked and the narrative already written. By the time you touched it, the directions were already done. But @leakedlabs aims to change this process by bringing you into it. We shared 9 potential lab leak innovations that we tested internally to a group of incredible creators @abiolaandco last year. We did this to test the theory behind Leaded Labs in the first place, and gather their feedback on potential future leaks during our first ever Beauty Product Development masterclass. The learnings from the group were profound and EXCITING. And our first leak, Amplify Flexi Powder, was a clear standout from the beginning… For us, it represents something bigger than a product… If you want different products, you have to build a different process. And if you want true innovation, you have to widen the table. Leaked Labs isn’t just about what we release. It’s about who gets to shape what comes next…and we can’t wait for you to experience it with us.
130K
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leakedlabs
Christina’s superpower was that she brought a fresh perspective outside of the beauty industry. Which is why when she thought of the idea for Leaked Labs, we knew it addressed one major pain point: if we don’t change the way products reach you, we will keep seeing the same ones over and over and over... To be a product development first brand means we want to share what it takes to bring a product to market, as if you were sitting as a product developer yourself. For years, the process has been hidden from consumers. And consumers historically are only invited in at the very end when the formula is already locked and the narrative already written. By the time you touched it, the directions were already done. But @leakedlabs aims to change this process by bringing you into it. We shared 9 potential lab leak innovations that we tested internally to a group of incredible creators @abiolaandco last year. We did this to test the theory behind Leaded Labs in the first place, and gather their feedback on potential future leaks during our first ever Beauty Product Development masterclass. The learnings from the group were profound and EXCITING. And our first leak, Amplify Flexi Powder, was a clear standout from the beginning… For us, it represents something bigger than a product… If you want different products, you have to build a different process. And if you want true innovation, you have to widen the table. Leaked Labs isn’t just about what we release. It’s about who gets to shape what comes next…and we can’t wait for you to experience it with us.
When you’re launching something the industry has never seen before, the visuals matter. Leaked isn’t just about releasing innovation early… it’s about telling the story of what that innovation actually is. Everything we bring to market has an element of surprise. Which is what we strived for the campaign to show with our debut Leak with Amplify Flexi Powder: the movement, the transformation, the possibility… But can we capture this all on camera in a way that the world can understand? And will people care? These were the questions we asked ourselves as we ventured to do something so boldly daring and different.
123K
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leakedlabs
When you’re launching something the industry has never seen before, the visuals matter. Leaked isn’t just about releasing innovation early… it’s about telling the story of what that innovation actually is. Everything we bring to market has an element of surprise. Which is what we strived for the campaign to show with our debut Leak with Amplify Flexi Powder: the movement, the transformation, the possibility… But can we capture this all on camera in a way that the world can understand? And will people care? These were the questions we asked ourselves as we ventured to do something so boldly daring and different.
A lot of people are confused about how Amplify Flexi Powder works, so we’ve been sharing a lot of education around the different ways to use it. Here’s the key thing to understand: 〰️ When you wet Amplify Flexi Powder, it transforms from a dehydrated powder into a gel. That’s when the pigments fully activate, giving you the most intensity and allowing you to apply it with either your fingers or a brush. 〰️ As it dries, the formula returns to its original powder state, ready to be activated again whenever you choose. In other words: it’s not an eyeshadow, and it’s not a liquid. It’s a flexible pigment system designed to adapt to how you want to use it. Whether you choose to use it dry, wet, with fingers or a brush, you’re not locked into one finish, you get to choose the effect. 🙌
101K
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leakedlabs
A lot of people are confused about how Amplify Flexi Powder works, so we’ve been sharing a lot of education around the different ways to use it. Here’s the key thing to understand: 〰️ When you wet Amplify Flexi Powder, it transforms from a dehydrated powder into a gel. That’s when the pigments fully activate, giving you the most intensity and allowing you to apply it with either your fingers or a brush. 〰️ As it dries, the formula returns to its original powder state, ready to be activated again whenever you choose. In other words: it’s not an eyeshadow, and it’s not a liquid. It’s a flexible pigment system designed to adapt to how you want to use it. Whether you choose to use it dry, wet, with fingers or a brush, you’re not locked into one finish, you get to choose the effect. 🙌
Amplify Flexi Powder arrives in what looks like a lab sample… because that’s essentially what it is. 👀 This isn’t final-phase packaging. It’s not designed for retail shelves or social media unboxings. It’s designed to get innovation from the lab into your hands as quickly and simply as possible. If Amplify Flexi Powder becomes a core product, the packaging may evolve. But for now, it reflects what Leaked is: early access formulas released ahead of schedule⏱️ Function over finish. Speed over polish. This is beauty’s beta phase made visible. Welcome to our leak cycle with our debut Leak 1.0 coming this Friday. ✨
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leakedlabs
Amplify Flexi Powder arrives in what looks like a lab sample… because that’s essentially what it is. 👀 This isn’t final-phase packaging. It’s not designed for retail shelves or social media unboxings. It’s designed to get innovation from the lab into your hands as quickly and simply as possible. If Amplify Flexi Powder becomes a core product, the packaging may evolve. But for now, it reflects what Leaked is: early access formulas released ahead of schedule⏱️ Function over finish. Speed over polish. This is beauty’s beta phase made visible. Welcome to our leak cycle with our debut Leak 1.0 coming this Friday. ✨
Engineered to bend, ripple, and reform, Amplify Flexi Powder is a world-first flexible powder disc that adapts to your artistry, your story, and your skin. Leak 1.0 drops tomorrow at 9AM EST 🙌
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leakedlabs
Engineered to bend, ripple, and reform, Amplify Flexi Powder is a world-first flexible powder disc that adapts to your artistry, your story, and your skin. Leak 1.0 drops tomorrow at 9AM EST 🙌
Inspired by pasta. Made in Italy. The future of pigment is …flexible. 〰️ Coming soon, to Leaked Labs.
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leakedlabs
Inspired by pasta. Made in Italy. The future of pigment is …flexible. 〰️ Coming soon, to Leaked Labs.
As we reintroduce Leaked Labs, we want to start by owning that we didn’t do a good enough job explaining what Leaked is. So as we reset, we wanted to take a moment to do that together, and take you on the journey from how we started to where we are today. We saw many comments about the subscription box. That was part of the original idea. But as we built, we realized it would be overwhelming, and it made it harder to understand what people actually wanted, especially with the small batch, handcrafted nature of our leaks. What always remained true is our mission: Leaked Labs is about getting beauty products sooner. A Leak is a finished, safety tested product that we release early without waiting for traditional retail timelines. This isn’t how everyone wants to shop beauty. It’s for those who want to experience what’s next, sooner. From there: If you love it, we keep making it. If you don’t, we archive it. Like Flexi. There are two types of Leaks… 🔎 Discovery: products we find from manufacturers that we think are worth experiencing 🪄 Creation: products we develop ourselves (like our next leak 👀) We’ll always tell you which one it is. This isn’t about testing. It’s about a different point of access to beauty. This is just the beginning, and we’ll be breaking down more of Leaked Labs in the videos ahead 🩵
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2.33K
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1w ago
leakedlabs
As we reintroduce Leaked Labs, we want to start by owning that we didn’t do a good enough job explaining what Leaked is. So as we reset, we wanted to take a moment to do that together, and take you on the journey from how we started to where we are today. We saw many comments about the subscription box. That was part of the original idea. But as we built, we realized it would be overwhelming, and it made it harder to understand what people actually wanted, especially with the small batch, handcrafted nature of our leaks. What always remained true is our mission: Leaked Labs is about getting beauty products sooner. A Leak is a finished, safety tested product that we release early without waiting for traditional retail timelines. This isn’t how everyone wants to shop beauty. It’s for those who want to experience what’s next, sooner. From there: If you love it, we keep making it. If you don’t, we archive it. Like Flexi. There are two types of Leaks… 🔎 Discovery: products we find from manufacturers that we think are worth experiencing 🪄 Creation: products we develop ourselves (like our next leak 👀) We’ll always tell you which one it is. This isn’t about testing. It’s about a different point of access to beauty. This is just the beginning, and we’ll be breaking down more of Leaked Labs in the videos ahead 🩵
We know there have been a lot of questions around Amplify Flexi Powder, and transparency is always the goal here. 🩵 Amplify Flexi Powder isn’t the most intuitive format, and we understand it requires more education. Flexi is not currently for sale, so this is purely for educational purposes! We asked Andrea (the chemist behind Flexi) to break it down for us, and share some of the technical reasons behind the varying disc thickness. And this is what she had to say … #leakedlabs #productdevelopment #makeup #beauty
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leakedlabs
We know there have been a lot of questions around Amplify Flexi Powder, and transparency is always the goal here. 🩵 Amplify Flexi Powder isn’t the most intuitive format, and we understand it requires more education. Flexi is not currently for sale, so this is purely for educational purposes! We asked Andrea (the chemist behind Flexi) to break it down for us, and share some of the technical reasons behind the varying disc thickness. And this is what she had to say … #leakedlabs #productdevelopment #makeup #beauty

Leaked Labs (@leakedlabs) Instagram Stats & Analytics

Leaked Labs (@leakedlabs) has 38.2K Instagram followers with a 3.74% engagement rate over the past 12 months. Across 27.0 posts, Leaked Labs received 171K total likes and 3.83M impressions, averaging 6.32K likes per post. This page tracks Leaked Labs's performance metrics, top content, and engagement trends — updated daily.

Leaked Labs (@leakedlabs) Instagram Analytics FAQ

How many Instagram followers does Leaked Labs have?+
Leaked Labs (@leakedlabs) has 38.2K Instagram followers as of April 2026.
What is Leaked Labs's Instagram engagement rate?+
Leaked Labs's Instagram engagement rate is 3.74% over the last 12 months, based on 27.0 posts.
How many likes does Leaked Labs get on Instagram?+
Leaked Labs received 171K total likes across 27.0 posts in the last 12 months, averaging 6.32K likes per post.
How many Instagram impressions does Leaked Labs get?+
Leaked Labs's Instagram content generated 3.83M total impressions over the last 12 months.