instagram analytics
Last Year02/21/25 - 02/21/26
Comparable Performance:
followers
283K
impressions
33.4M
likes
1.12M
comments
52.4K
posts
246
engagement
3.50%
emv
$1.01M
Avg. per post
156K

Key Metrics

Distributions

Top Content

You do everything “right”...
Land the job. Save your money. Follow the traditional path.
But deep down, something still feels off.

That was me for the past year.
Everything on the outside said I was living “right”. 
But on the inside it felt the opposite. 

Don’t let other people’s opinions define your life.
You’re the only one who lives with the consequences. 

Full story on YouTube — reflections from my last day at Google.
3.77M
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8mo ago
jimruitang
You do everything “right”... Land the job. Save your money. Follow the traditional path. But deep down, something still feels off. That was me for the past year. Everything on the outside said I was living “right”. But on the inside it felt the opposite. Don’t let other people’s opinions define your life. You’re the only one who lives with the consequences. Full story on YouTube — reflections from my last day at Google.
Were the last 50 days worth it?…

This was the final day of the 50-day challenge to make $1k before quitting Google. 

I’ve been documenting every step — from $0 to launch, to burnout, to breakthrough. 

This is Day 50. 
The final episode. 
And the prologue to something much bigger.
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9mo ago
jimruitang
Were the last 50 days worth it?… This was the final day of the 50-day challenge to make $1k before quitting Google. I’ve been documenting every step — from $0 to launch, to burnout, to breakthrough. This is Day 50. The final episode. And the prologue to something much bigger.
Built an Al feature at Google and lowkey still don’t know how LLM’s work

What should I should research first?
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5mo ago
jimruitang
Built an Al feature at Google and lowkey still don’t know how LLM’s work What should I should research first?
I was so afraid that I’d wasted too much time.

This year, I turned 27. And the truth is, I’ve worn a mask for more than two decades as someone who always did the “right” things.

Get the grades. Land the job. Make your parents proud.

Quitting a stable career—especially one at Google—was not what someone who followed the “right” path would do.

And so when I booked that Tokyo Airbnb, I didn’t believe I’d ever check into it.
The fantasy? Quit my job.
The reality? I set a reminder to cancel it.

Because somewhere deep down, I still didn’t believe I was allowed to want more.

The #1 regret of dying people: “I wish I lived a life true to myself.”

The longer you wait, the more your dream calcifies into fantasy.
It convinces you that comfort is more important than your truth.

These last two months, everything snapped into alignment.

I quit my job. Moved out of New York. Got on that plane.

And now, for the first time, I’m not chasing comfort.
I’m building a life on my own terms.
No roadmap. Just a mission:
Freedom, meaning, and work that’s undeniably mine.

If you’re also trying to build a life true to you—not the one that was handed to you… I can share what worked so far for me. 

Comment “FREEDOM” to join my email newsletter. I’ll also DM you my free Personal Brand Launchpad —
The exact guide I wish I had when I was rebuilding from zero.
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jimruitang
I was so afraid that I’d wasted too much time. This year, I turned 27. And the truth is, I’ve worn a mask for more than two decades as someone who always did the “right” things. Get the grades. Land the job. Make your parents proud. Quitting a stable career—especially one at Google—was not what someone who followed the “right” path would do. And so when I booked that Tokyo Airbnb, I didn’t believe I’d ever check into it. The fantasy? Quit my job. The reality? I set a reminder to cancel it. Because somewhere deep down, I still didn’t believe I was allowed to want more. The #1 regret of dying people: “I wish I lived a life true to myself.” The longer you wait, the more your dream calcifies into fantasy. It convinces you that comfort is more important than your truth. These last two months, everything snapped into alignment. I quit my job. Moved out of New York. Got on that plane. And now, for the first time, I’m not chasing comfort. I’m building a life on my own terms. No roadmap. Just a mission: Freedom, meaning, and work that’s undeniably mine. If you’re also trying to build a life true to you—not the one that was handed to you… I can share what worked so far for me. Comment “FREEDOM” to join my email newsletter. I’ll also DM you my free Personal Brand Launchpad — The exact guide I wish I had when I was rebuilding from zero.
I thought I fixed my life when I got into Google. I was wrong. 
Full story on YouTube - link in bio. 

Documenting the full journey daily here.
1.39M
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10mo ago
jimruitang
I thought I fixed my life when I got into Google. I was wrong. Full story on YouTube - link in bio. Documenting the full journey daily here.
2 hours of sleep, Mt Fuji overnight hike while sick, wearing ALLBIRDS, no cash, and just one bottle of water and pocari sweat. 

I was unfit and stupidly unprepared. 

But hey, got a great story out of it.
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4mo ago
jimruitang
2 hours of sleep, Mt Fuji overnight hike while sick, wearing ALLBIRDS, no cash, and just one bottle of water and pocari sweat. I was unfit and stupidly unprepared. But hey, got a great story out of it.
The real reason I quit Google was...

Not because of drama. Nor a layoff (I wish).

It was because I was disillusioned. 

I was conditioned to believe anything off the traditional path -school, job, obedience- was a distraction.

So for 27 years, I fought every creative and entrepreneurial instinct. I chased the “safe” path to its logical end.

When I got there, I was so proud. I had done what I was supposed to do.

But the illusion didn’t last.

I wasn’t going to find my purpose in a corporate org chart. I wasn’t going to buy my parents a big house by doing what everyone else does.

I had let my 8-year-old self’s dreams die. All to fit someone else’s definition of success.

For years I told myself:
“99% of businesses fail.”
“Be realistic.”
“You’re just being weak.”

Man, shut the fuck up.

I’m going to prove all my limiting beliefs so wrong that others like me have no choice but to confront their own.

#pbc30
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6mo ago
jimruitang
The real reason I quit Google was... Not because of drama. Nor a layoff (I wish). It was because I was disillusioned. I was conditioned to believe anything off the traditional path -school, job, obedience- was a distraction. So for 27 years, I fought every creative and entrepreneurial instinct. I chased the “safe” path to its logical end. When I got there, I was so proud. I had done what I was supposed to do. But the illusion didn’t last. I wasn’t going to find my purpose in a corporate org chart. I wasn’t going to buy my parents a big house by doing what everyone else does. I had let my 8-year-old self’s dreams die. All to fit someone else’s definition of success. For years I told myself: “99% of businesses fail.” “Be realistic.” “You’re just being weak.” Man, shut the fuck up. I’m going to prove all my limiting beliefs so wrong that others like me have no choice but to confront their own. #pbc30
$350k/yr and you walked away??

Yeah. Here’s why:

Not because I got laid off.
Not because I had something better lined up.
But because I couldn’t keep living a life that wasn’t mine.

50 days ago, I started a challenge to make $1,000 online before quitting.
I posted every day. Failed in public. Launched, refunded, rebuilt.

Here’s what really happened:
Day 1: $0
Day 20: Still $0
Day 22: Launched product → $500
Day 25: Crashed out → $0
Day 36: Flew across the country
Day 40: Began working on final digital product
Day 43: Flew home
Day 49: Last chance → final promo video → $200
Day 50: $1,383.32

On Day 50, I crossed the $1K line with under 6 hours left.

The next morning on Day 51, I sent my resignation.

Now I’m officially building a new life from scratch.
One rooted in freedom, wealth, and meaning.

This is the start of the next arc.

If you’ve ever felt trapped in a life that doesn’t feel like yours—
This journey might be for you.

—

✈️ One-way ticket to Japan.
🎥 Documenting it all here.
📬 Deeper insights in my newsletter (link in bio).
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9mo ago
jimruitang
$350k/yr and you walked away?? Yeah. Here’s why: Not because I got laid off. Not because I had something better lined up. But because I couldn’t keep living a life that wasn’t mine. 50 days ago, I started a challenge to make $1,000 online before quitting. I posted every day. Failed in public. Launched, refunded, rebuilt. Here’s what really happened: Day 1: $0 Day 20: Still $0 Day 22: Launched product → $500 Day 25: Crashed out → $0 Day 36: Flew across the country Day 40: Began working on final digital product Day 43: Flew home Day 49: Last chance → final promo video → $200 Day 50: $1,383.32 On Day 50, I crossed the $1K line with under 6 hours left. The next morning on Day 51, I sent my resignation. Now I’m officially building a new life from scratch. One rooted in freedom, wealth, and meaning. This is the start of the next arc. If you’ve ever felt trapped in a life that doesn’t feel like yours— This journey might be for you. — ✈️ One-way ticket to Japan. 🎥 Documenting it all here. 📬 Deeper insights in my newsletter (link in bio).
Are you living based on “should”?

I spent 14 years masquerading as a good kid.
Doing everything I should.

Here’s what I’ve learned at 27:
“Should” is borrowed desire. 
“Should” creates shame.
“Should” is fear disguised as clarity.
“Should” replaces internal truth with external programming.

My ignorance of “should” took me to places and actions I’m not proud of.

And after 14 years, I’ve finally started to realize:
I’m allowed to choose.
To want what I want.
To live by alignment, not approval.

I don’t condemn my past self.
I’m just giving voice to the thoughts he believed he wasn’t allowed to have.

If this honesty helps even one person feel less crazy for wanting more...
then maybe that’s what Project: Freedom is really about.

Just a signal flare for anyone starting to question the script.
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jimruitang
Are you living based on “should”? I spent 14 years masquerading as a good kid. Doing everything I should. Here’s what I’ve learned at 27: “Should” is borrowed desire. “Should” creates shame. “Should” is fear disguised as clarity. “Should” replaces internal truth with external programming. My ignorance of “should” took me to places and actions I’m not proud of. And after 14 years, I’ve finally started to realize: I’m allowed to choose. To want what I want. To live by alignment, not approval. I don’t condemn my past self. I’m just giving voice to the thoughts he believed he wasn’t allowed to have. If this honesty helps even one person feel less crazy for wanting more... then maybe that’s what Project: Freedom is really about. Just a signal flare for anyone starting to question the script.
How I went from $0 to $750k in 5 years…

And still ended up depressed. 

If you’re still on the grind to bridge that gap between survival and stability I get it. 

That’s why I made the Job Offer System free even though it’s better than most $500 courses out there. 

Most people will use it to get the job and be content. Thats amazing, seriously. 

But for the 2% of you who deep down know you’re meant for more, I’ll be building in public and sending insights for when you’re ready to leap.

Link in bio. 

Day 7 of 30

#pbc30
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jimruitang
How I went from $0 to $750k in 5 years… And still ended up depressed. If you’re still on the grind to bridge that gap between survival and stability I get it. That’s why I made the Job Offer System free even though it’s better than most $500 courses out there. Most people will use it to get the job and be content. Thats amazing, seriously. But for the 2% of you who deep down know you’re meant for more, I’ll be building in public and sending insights for when you’re ready to leap. Link in bio. Day 7 of 30 #pbc30
The reality of social media isn’t what it seems. 

Behind all the wins and positivity I’ve shared here there has been just as much negativity and self doubt. 

When I was approaching 50k today I wanted to be happy and film an energetic and uplifting reaction in hopes of inspiring people. I tried for a bit and just couldn’t. 

40 hours a week of having to wear a corporate mask and doing misaligned work was too much for me. No point in quitting to just put on another one. 

Despite all this, there has never been a moment where I stopped appreciating and marveling at all of the opportunity this personal brand building journey has brought me. 

If you want all the lessons I’ve learned so far on building a personal brand and my weekly newsletter on living a life of truth, comment FREEDOM down below and I’ll send them to you for free.
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jimruitang
The reality of social media isn’t what it seems. Behind all the wins and positivity I’ve shared here there has been just as much negativity and self doubt. When I was approaching 50k today I wanted to be happy and film an energetic and uplifting reaction in hopes of inspiring people. I tried for a bit and just couldn’t. 40 hours a week of having to wear a corporate mask and doing misaligned work was too much for me. No point in quitting to just put on another one. Despite all this, there has never been a moment where I stopped appreciating and marveling at all of the opportunity this personal brand building journey has brought me. If you want all the lessons I’ve learned so far on building a personal brand and my weekly newsletter on living a life of truth, comment FREEDOM down below and I’ll send them to you for free.
in my mom’s basement playing league of legends until 2am, eating family size chip bags for dinner. 

video games on one screen. david goggins on the second monitor. 

i kept telling myself my “real life” would begin eventually. 

eventually, i actually changed. 5 tech offers. google. nyc. six figures. the software engineering dream. 

but three years later, at the peak of everything, i held a knife to my neck. and it was the best thing that ever happened to me. 

part 2 tomorrow.
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jimruitang
in my mom’s basement playing league of legends until 2am, eating family size chip bags for dinner. video games on one screen. david goggins on the second monitor. i kept telling myself my “real life” would begin eventually. eventually, i actually changed. 5 tech offers. google. nyc. six figures. the software engineering dream. but three years later, at the peak of everything, i held a knife to my neck. and it was the best thing that ever happened to me. part 2 tomorrow.
Dropped the resume I used to get into Google, a 5-fix PDF guide for resumes, and my job app tracking sheet I used. All free. Link in bio "Resume Fix Pack".

Step-by-step video coming this week on my YouTube. 

I got 4 $200k+ job offers as a regular software engineer from a regular state school. Here’s what I wish I knew before I started.

Fix your resume
Waiting for “readiness” is a trap
Measure your progress

Follow for the full playbook — I’m sharing everything I’ve learned.

#bigtech #careeradvice #computersciencestudent #softwareengineering
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jimruitang
Dropped the resume I used to get into Google, a 5-fix PDF guide for resumes, and my job app tracking sheet I used. All free. Link in bio "Resume Fix Pack". Step-by-step video coming this week on my YouTube. I got 4 $200k+ job offers as a regular software engineer from a regular state school. Here’s what I wish I knew before I started. Fix your resume Waiting for “readiness” is a trap Measure your progress Follow for the full playbook — I’m sharing everything I’ve learned. #bigtech #careeradvice #computersciencestudent #softwareengineering
The uncertain path is the only path. Because the certain one never gets you where you want to go. 

“You’ve been down there, Neo. You know that road and you know exactly where it ends.”
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jimruitang
The uncertain path is the only path. Because the certain one never gets you where you want to go. “You’ve been down there, Neo. You know that road and you know exactly where it ends.”
Five months ago I watched this Alex Hormozi video where he said 80% of your effort should be focused on the first 5 seconds. 

And it was after that moment that I started really studying hooks from a creator POV to understand them. So that’s what I recommend for you, too. 

Also, hooks don’t always have to be “aggressive”. 

For example, vulnerability hooks like “I’m X age and I’m a bit ashamed to admit that ____” is one that popped off in the past. Just create that open loop.

If you want my free guide on how I’d speedrun 10k followers just comment SPEED and I’ll send it to you.
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jimruitang
Five months ago I watched this Alex Hormozi video where he said 80% of your effort should be focused on the first 5 seconds. And it was after that moment that I started really studying hooks from a creator POV to understand them. So that’s what I recommend for you, too. Also, hooks don’t always have to be “aggressive”. For example, vulnerability hooks like “I’m X age and I’m a bit ashamed to admit that ____” is one that popped off in the past. Just create that open loop. If you want my free guide on how I’d speedrun 10k followers just comment SPEED and I’ll send it to you.
Anyone can go viral if you understand this hook testing strategy. 

One of the funny things about content is that it’s supposed to seem natural, but it’s really an engineering problem. 

And no, I don’t reverse engineer every video I still create for fun and for self expression but when I really want something to land, I will test the hooks and the results are always better when I do.
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jimruitang
Anyone can go viral if you understand this hook testing strategy. One of the funny things about content is that it’s supposed to seem natural, but it’s really an engineering problem. And no, I don’t reverse engineer every video I still create for fun and for self expression but when I really want something to land, I will test the hooks and the results are always better when I do.
This is way out of my comfort zone but hopefully embracing the cringe helps you to go do the thing. 

Also lesson learned don’t put so much pressure on someone like I did. 

If you’re one of my few high school followers and have a crush…🫡🫡
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jimruitang
This is way out of my comfort zone but hopefully embracing the cringe helps you to go do the thing. Also lesson learned don’t put so much pressure on someone like I did. If you’re one of my few high school followers and have a crush…🫡🫡
Why was the pay so dangerous? Because…

I was getting too comfortable living a life I didn’t actually want. 

A lot of people wait until retirement to ask what do I really want to do?

I didn’t want to wait. So I used these strategies:
- High paying job
- Finance hacks
- Corporate benefits 
- Extensive exit plan

This ended up giving me stability while also setting me up to escape corporate and live life on my own terms. 

This is all part of a concept I call Escape Velocity. 

If you want to build your own escape, subscribe to my newsletter and I’ll help you figure out how to get there - link in bio.
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jimruitang
Why was the pay so dangerous? Because… I was getting too comfortable living a life I didn’t actually want. A lot of people wait until retirement to ask what do I really want to do? I didn’t want to wait. So I used these strategies: - High paying job - Finance hacks - Corporate benefits - Extensive exit plan This ended up giving me stability while also setting me up to escape corporate and live life on my own terms. This is all part of a concept I call Escape Velocity. If you want to build your own escape, subscribe to my newsletter and I’ll help you figure out how to get there - link in bio.
I’m 27 now and my only regrets I have in life are not believing in myself sooner. To take that first step towards that next life stage whether it’s breaking into tech or breaking out. 

I’ve seen enough stories like mine at this point that it doesn’t seem like a coincidence. You need financial stability but once you have it that voice that calls for more will get louder. 

That’s why I recommend you build a personal brand while you have stability in order to 1) figure out what you really want and 2) gain that option to pursue your real calling. 

This video was a rant but it was an honest moment of me talking to my past self. 

Day 11
#pbc30
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jimruitang
I’m 27 now and my only regrets I have in life are not believing in myself sooner. To take that first step towards that next life stage whether it’s breaking into tech or breaking out. I’ve seen enough stories like mine at this point that it doesn’t seem like a coincidence. You need financial stability but once you have it that voice that calls for more will get louder. That’s why I recommend you build a personal brand while you have stability in order to 1) figure out what you really want and 2) gain that option to pursue your real calling. This video was a rant but it was an honest moment of me talking to my past self. Day 11 #pbc30
I wish I trusted myself sooner.

I don’t know exactly how this will turn out.
I’m not making as much money right now.
But I finally trust myself to figure it out.
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jimruitang
I wish I trusted myself sooner. I don’t know exactly how this will turn out. I’m not making as much money right now. But I finally trust myself to figure it out.

Jim Tang (@jimruitang) Instagram Stats & Analytics

Jim Tang (@jimruitang) has 283K Instagram followers with a 3.50% engagement rate over the past 12 months. Across 246 posts, Jim Tang received 1.12M total likes and 33.2M impressions, averaging 5.21K likes per post. This page tracks Jim Tang's performance metrics, top content, and engagement trends — updated daily.

Jim Tang (@jimruitang) Instagram Analytics FAQ

How many Instagram followers does Jim Tang have?+
Jim Tang (@jimruitang) has 283K Instagram followers as of February 2026.
What is Jim Tang's Instagram engagement rate?+
Jim Tang's Instagram engagement rate is 3.50% over the last 12 months, based on 246 posts.
How many likes does Jim Tang get on Instagram?+
Jim Tang received 1.12M total likes across 246 posts in the last year, averaging 5.21K likes per post.
How many Instagram impressions does Jim Tang get?+
Jim Tang's Instagram content generated 33.2M total impressions over the last 12 months.