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followers
267K
impressions
8.61M
likes
249K
comments
32.4K
posts
47
engagement
3.27%
emv
$275K
Average per post
183K

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2 hours of sleep, Mt Fuji overnight hike while sick, wearing ALLBIRDS, no cash, and just one bottle of water and pocari sweat. I was unfit and stupidly unprepared. But hey, got a great story out of it.
1.09M
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11mo ago
jimruitang
2 hours of sleep, Mt Fuji overnight hike while sick, wearing ALLBIRDS, no cash, and just one bottle of water and pocari sweat. I was unfit and stupidly unprepared. But hey, got a great story out of it.
in my mom’s basement playing league of legends until 2am, eating family size chip bags for dinner. video games on one screen. david goggins on the second monitor. i kept telling myself my “real life” would begin eventually. eventually, i actually changed. 5 tech offers. google. nyc. six figures. the software engineering dream. but three years later, at the peak of everything, i held a knife to my neck. and it was the best thing that ever happened to me. part 2 tomorrow.
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8mo ago
jimruitang
in my mom’s basement playing league of legends until 2am, eating family size chip bags for dinner. video games on one screen. david goggins on the second monitor. i kept telling myself my “real life” would begin eventually. eventually, i actually changed. 5 tech offers. google. nyc. six figures. the software engineering dream. but three years later, at the peak of everything, i held a knife to my neck. and it was the best thing that ever happened to me. part 2 tomorrow.
Catch me eating blueberries on the 9th floor
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5mo ago
jimruitang
Catch me eating blueberries on the 9th floor
Five months ago I watched this Alex Hormozi video where he said 80% of your effort should be focused on the first 5 seconds. And it was after that moment that I started really studying hooks from a creator POV to understand them. So that’s what I recommend for you, too. Also, hooks don’t always have to be “aggressive”. For example, vulnerability hooks like “I’m X age and I’m a bit ashamed to admit that ____” is one that popped off in the past. Just create that open loop. If you want my free guide on how I’d speedrun 10k followers just comment SPEED and I’ll send it to you.
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11mo ago
jimruitang
Five months ago I watched this Alex Hormozi video where he said 80% of your effort should be focused on the first 5 seconds. And it was after that moment that I started really studying hooks from a creator POV to understand them. So that’s what I recommend for you, too. Also, hooks don’t always have to be “aggressive”. For example, vulnerability hooks like “I’m X age and I’m a bit ashamed to admit that ____” is one that popped off in the past. Just create that open loop. If you want my free guide on how I’d speedrun 10k followers just comment SPEED and I’ll send it to you.
Anyone can go viral if you understand this hook testing strategy. One of the funny things about content is that it’s supposed to seem natural, but it’s really an engineering problem. And no, I don’t reverse engineer every video I still create for fun and for self expression but when I really want something to land, I will test the hooks and the results are always better when I do.
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11mo ago
jimruitang
Anyone can go viral if you understand this hook testing strategy. One of the funny things about content is that it’s supposed to seem natural, but it’s really an engineering problem. And no, I don’t reverse engineer every video I still create for fun and for self expression but when I really want something to land, I will test the hooks and the results are always better when I do.
This is way out of my comfort zone but hopefully embracing the cringe helps you to go do the thing. Also lesson learned don’t put so much pressure on someone like I did. If you’re one of my few high school followers and have a crush…🫡🫡
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11mo ago
jimruitang
This is way out of my comfort zone but hopefully embracing the cringe helps you to go do the thing. Also lesson learned don’t put so much pressure on someone like I did. If you’re one of my few high school followers and have a crush…🫡🫡
I’ll be the asshole
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15.3K
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7mo ago
jimruitang
I’ll be the asshole
Having a good hook’s not everything, not having it is. No but seriously I nerded out about the data early on. That’s how I learned which of my hooks worked and which didn’t. In my experience, my highest performing videos were highly creative and personal while also leveraging pattern recognition from hard data. The Viral Playbook is 50% off for just 3 more days. Link in bio.
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11mo ago
jimruitang
Having a good hook’s not everything, not having it is. No but seriously I nerded out about the data early on. That’s how I learned which of my hooks worked and which didn’t. In my experience, my highest performing videos were highly creative and personal while also leveraging pattern recognition from hard data. The Viral Playbook is 50% off for just 3 more days. Link in bio.
The Great Glazing circa 2025 Something interesting I’ve found is that every time that I’ve accepted something is going to take a long time, the faster the results started to come. Day 5 of locking in. I believe in you.
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11mo ago
jimruitang
The Great Glazing circa 2025 Something interesting I’ve found is that every time that I’ve accepted something is going to take a long time, the faster the results started to come. Day 5 of locking in. I believe in you.
Pro tip if you want to quit your job. Also if you’re considering quitting just take the unpaid leave honestly. To your employer even if there’s a 1% chance you come back it’s positive effective value for them to provide you the opportunity and save from hiring costs and benefits. Meanwhile, you get to keep your insurance (private health insurance sucks and landlords hate unemployed/self-employed people).
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jimruitang
Pro tip if you want to quit your job. Also if you’re considering quitting just take the unpaid leave honestly. To your employer even if there’s a 1% chance you come back it’s positive effective value for them to provide you the opportunity and save from hiring costs and benefits. Meanwhile, you get to keep your insurance (private health insurance sucks and landlords hate unemployed/self-employed people).
i thought quitting google would fix everything. i quit without a plan. flew to asia on a one-way ticket. went viral. made money. built an audience. but underneath it all, i still felt like that kid in the basement who saw himself as a loser. in bangkok, that toxic fuel ran out. and i cried about wanting to be a firefighter. part 3 tomorrow.
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8mo ago
jimruitang
i thought quitting google would fix everything. i quit without a plan. flew to asia on a one-way ticket. went viral. made money. built an audience. but underneath it all, i still felt like that kid in the basement who saw himself as a loser. in bangkok, that toxic fuel ran out. and i cried about wanting to be a firefighter. part 3 tomorrow.
Unfathomable yap by “I just quit my $350k job at Google guy” circa December 2025. I once thought that life would be easier if I built an audience on social media. Now I lowkey get anxiety just opening instagram. Compounded by the fact that now I’m back home and I know people I know watch my videos. It’s a weird feeling that feels more real now. The urge to disappear abroad is stronger than ever.
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9mo ago
jimruitang
Unfathomable yap by “I just quit my $350k job at Google guy” circa December 2025. I once thought that life would be easier if I built an audience on social media. Now I lowkey get anxiety just opening instagram. Compounded by the fact that now I’m back home and I know people I know watch my videos. It’s a weird feeling that feels more real now. The urge to disappear abroad is stronger than ever.
Super serious poll below 👇 Been in a very reflective period of my life. More content about content and life journey coming soon 🫡.
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9mo ago
jimruitang
Super serious poll below 👇 Been in a very reflective period of my life. More content about content and life journey coming soon 🫡.
Life felt like swimming upstream. Every hour at school, at work felt like an eternity. But time would fly by creating - making videos, playing instruments, Minecraft. I suppressed those “distractions” for so long that… a lot of childhood dreams I had are now pretty unlikely. But somehow creating content ended up being the perfect medium between expression and entrepreneurship. Even during my two months off I knew I was coming back. I’m betting on this path. Follow to see how far it goes.
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jimruitang
Life felt like swimming upstream. Every hour at school, at work felt like an eternity. But time would fly by creating - making videos, playing instruments, Minecraft. I suppressed those “distractions” for so long that… a lot of childhood dreams I had are now pretty unlikely. But somehow creating content ended up being the perfect medium between expression and entrepreneurship. Even during my two months off I knew I was coming back. I’m betting on this path. Follow to see how far it goes.
i tried to prove i had the right to exist for 28 years. when that toxic fuel ran out, i thought about whether what i’m doing is actually a good thing. becoming a firefighter seemed objectively “good”. But alone on New Year’s Eve, I realized I still want to make money, get fit, and show my family a life of abundance. But maybe I can work towards those goals without having to get revenge or having to prove I’m special. I want to keep sharing this journey from that place.
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8mo ago
jimruitang
i tried to prove i had the right to exist for 28 years. when that toxic fuel ran out, i thought about whether what i’m doing is actually a good thing. becoming a firefighter seemed objectively “good”. But alone on New Year’s Eve, I realized I still want to make money, get fit, and show my family a life of abundance. But maybe I can work towards those goals without having to get revenge or having to prove I’m special. I want to keep sharing this journey from that place.
If you want to speedrun your way to growth, comment “SPEED” and I’ll send you side-by-side examples and a full breakdown of Copy & Adapt. “Good artists copy. Great artists steal.” -Pablo Picasso Creativity matters. But if you are starting from 0 or stuck you need to DEVELOP creativity first. The fastest way to do that in ANY craft is to steal from people who already figured it out. Your favorite music artist didn’t just start making music with 0 structure. They took inspiration from their idols, learned the rules of music, and evolved into their own sound. As a beginner, Copy & Adapt is how you speedrun creativity AND growth.
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11mo ago
jimruitang
If you want to speedrun your way to growth, comment “SPEED” and I’ll send you side-by-side examples and a full breakdown of Copy & Adapt. “Good artists copy. Great artists steal.” -Pablo Picasso Creativity matters. But if you are starting from 0 or stuck you need to DEVELOP creativity first. The fastest way to do that in ANY craft is to steal from people who already figured it out. Your favorite music artist didn’t just start making music with 0 structure. They took inspiration from their idols, learned the rules of music, and evolved into their own sound. As a beginner, Copy & Adapt is how you speedrun creativity AND growth.
I quit my job with a North Star: Build software for 3 years. I was supposed to document that journey. But I let myself get pulled deep into content and education business. In the last 5 months, I made $65k and gained over 200k followers. The more successful it got, the more it felt silly to consider walking away from. But every time I pushed deeper, I felt something was off. Then I saw the journal entries and remembered everything. Going back home and restarting. Week 0
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10mo ago
jimruitang
I quit my job with a North Star: Build software for 3 years. I was supposed to document that journey. But I let myself get pulled deep into content and education business. In the last 5 months, I made $65k and gained over 200k followers. The more successful it got, the more it felt silly to consider walking away from. But every time I pushed deeper, I felt something was off. Then I saw the journal entries and remembered everything. Going back home and restarting. Week 0
9 months ago before I started posting, I had so many misconceptions that I want to clear up: 1) Money doesn’t magically land in your lap with a big follower count. 2) You don’t need a huge audience to build a successful business. 3) You can’t please everyone. You’ll have to let people down to get where you want to go. Making money and growth aren’t mutually exclusive but if you’re a one man show my current take is focus on the business first and let content be the exhaust instead of the other way around (assuming your goal is to make money).
139K
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7mo ago
jimruitang
9 months ago before I started posting, I had so many misconceptions that I want to clear up: 1) Money doesn’t magically land in your lap with a big follower count. 2) You don’t need a huge audience to build a successful business. 3) You can’t please everyone. You’ll have to let people down to get where you want to go. Making money and growth aren’t mutually exclusive but if you’re a one man show my current take is focus on the business first and let content be the exhaust instead of the other way around (assuming your goal is to make money).
Don’t let the Chinese energy get you. Also, you don’t have to quit your job to post silly videos on the Internet. I didn’t know that back then. #google #chineseenergy #asianparents
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7mo ago
jimruitang
Don’t let the Chinese energy get you. Also, you don’t have to quit your job to post silly videos on the Internet. I didn’t know that back then. #google #chineseenergy #asianparents
I need y’all to be my accountability partners. Ever since July, despite all the travel, I have been frozen in time. I’ve started and stopped things repeatedly. I disappear from posting for long periods. I act productive but get very little done. Daily vlogging to force myself to get my habits back in place. Prioritizing mind, body, and money over follower count. Let’s go. Ty @thedankoe for the wake up call.
139K
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11mo ago
jimruitang
I need y’all to be my accountability partners. Ever since July, despite all the travel, I have been frozen in time. I’ve started and stopped things repeatedly. I disappear from posting for long periods. I act productive but get very little done. Daily vlogging to force myself to get my habits back in place. Prioritizing mind, body, and money over follower count. Let’s go. Ty @thedankoe for the wake up call.

Jim Tang (@jimruitang) Instagram Stats & Analytics

Jim Tang (@jimruitang) has 267K Instagram followers with a 3.27% engagement rate over the past 12 months. Across 47.0 posts, Jim Tang received 249K total likes and 8.61M impressions, averaging 5.30K likes per post. This page tracks Jim Tang's performance metrics, top content, and engagement trends — updated daily.

Jim Tang (@jimruitang) Instagram Analytics FAQ

How many Instagram followers does Jim Tang have?+
Jim Tang (@jimruitang) has 267K Instagram followers as of September 2026.
What is Jim Tang's Instagram engagement rate?+
Jim Tang's Instagram engagement rate is 3.27% over the last 12 months, based on 47.0 posts.
How many likes does Jim Tang get on Instagram?+
Jim Tang received 249K total likes across 47.0 posts in the last 12 months, averaging 5.30K likes per post.
How many Instagram impressions does Jim Tang get?+
Jim Tang's Instagram content generated 8.61M total impressions over the last 12 months.