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followers
406K
impressions
38.0M
likes
1.38M
comments
46.1K
posts
138
engagement
3.72%
emv
$1.16M
Average per post
275K

Key Metrics

Distributions

Top Content

Your marketing specialism should be accelerated, not surrendered. Today: how I’m using @claudeai Cowork as part of my tech stack to handle generalist tasks so I can go even deeper into what I’m great at. #ClaudePartner
4.86M
8.69K
986
3mo ago
eugbrandstrat
Your marketing specialism should be accelerated, not surrendered. Today: how I’m using @claudeai Cowork as part of my tech stack to handle generalist tasks so I can go even deeper into what I’m great at. #ClaudePartner
Does saving for the future even make sense? Today: exploring the rationale behind the "Little Treat" economy, what South Korea shows us about where it's headed next and how politicians have adopted their own doomspending mentality. (Watch to the end to see me try my first matcha latte) -- I'm Eugene Healey, a strategist and educator exploring the intersection of advertising, culture, and desire. Follow @eugbrandstrat for more insights on how brands can effectively navigate modern digital spaces.
2.80M
178K
1.09K
3w ago
eugbrandstrat
Does saving for the future even make sense? Today: exploring the rationale behind the "Little Treat" economy, what South Korea shows us about where it's headed next and how politicians have adopted their own doomspending mentality. (Watch to the end to see me try my first matcha latte) -- I'm Eugene Healey, a strategist and educator exploring the intersection of advertising, culture, and desire. Follow @eugbrandstrat for more insights on how brands can effectively navigate modern digital spaces.
Hot take - soft clubbing & coffee shop raves suck. Today: digging through a couple recent artefacts that demonstrate how frozen our culture feels right now, invoking some of Mark Fisher’s thinking, and why our culture needs more risks and edge rather than yet another ‘soft’ iteration. #brandstrategy #marketing #culture #capitalism
2.59M
164K
1.79K
12mo ago
eugbrandstrat
Hot take - soft clubbing & coffee shop raves suck. Today: digging through a couple recent artefacts that demonstrate how frozen our culture feels right now, invoking some of Mark Fisher’s thinking, and why our culture needs more risks and edge rather than yet another ‘soft’ iteration. #brandstrategy #marketing #culture #capitalism
What does status look like when luxury becomes algorithmic wallpaper? This month: we're unpacking 6 different behavioural status symbols - with videos here + deeper analysis, reading lists, and reflective questions on Substack where we can share observations of how status is evolving in real time. Subscribe via link in bio. This is the biggest suite of free content we've put together, and I'm looking forward to sharing with all of you.
2.23M
66.4K
573
7mo ago
eugbrandstrat
What does status look like when luxury becomes algorithmic wallpaper? This month: we're unpacking 6 different behavioural status symbols - with videos here + deeper analysis, reading lists, and reflective questions on Substack where we can share observations of how status is evolving in real time. Subscribe via link in bio. This is the biggest suite of free content we've put together, and I'm looking forward to sharing with all of you.
Is Costco the true middle-class lifestyle brand? Today: why aspirational middle-class branding is collapsing in a k-shaped economy - where consumers are either reaching for true luxury or drowning in cost-of-living pressures. --- Follow @eugbrandstrat for more insights on how brands can effectively navigate modern digital spaces.
2.13M
76.4K
903
7mo ago
eugbrandstrat
Is Costco the true middle-class lifestyle brand? Today: why aspirational middle-class branding is collapsing in a k-shaped economy - where consumers are either reaching for true luxury or drowning in cost-of-living pressures. --- Follow @eugbrandstrat for more insights on how brands can effectively navigate modern digital spaces.
The dullest parts of brand are some of the most important. Today: how tools like @trust_vanta can handle the guts and grisly bits of compliance, so your brand is able to demonstrate real governance credibility, not just its glitzy performance. #ad
1.37M
853
33
1mo ago
eugbrandstrat
The dullest parts of brand are some of the most important. Today: how tools like @trust_vanta can handle the guts and grisly bits of compliance, so your brand is able to demonstrate real governance credibility, not just its glitzy performance. #ad
AI did not invent slop. It's a defining aesthetic of modern life. Today: understanding The Slop Economy - how our millennial grey cars, stock furniture, fast-casual bowls, and entertainment have given us an aesthetics of consolidation long before AI slop. -- Follow @eugbrandstrat for more insights on how brands can effectively navigate modern digital spaces.
1.11M
70.1K
742
4mo ago
eugbrandstrat
AI did not invent slop. It's a defining aesthetic of modern life. Today: understanding The Slop Economy - how our millennial grey cars, stock furniture, fast-casual bowls, and entertainment have given us an aesthetics of consolidation long before AI slop. -- Follow @eugbrandstrat for more insights on how brands can effectively navigate modern digital spaces.
Millennials are officially cool again. Today: how Millennial cringe came to symbolise aspirational optimism and what sincerity nostalgia tells us about our culture's desire for hope. Follow @eugbrandstrat for more insights on how brands can effectively navigate modern digital spaces --- Image credits: millennial.ca, simplyrosieb, itsnatalietran on TikTok
1.01M
49.5K
819
8mo ago
eugbrandstrat
Millennials are officially cool again. Today: how Millennial cringe came to symbolise aspirational optimism and what sincerity nostalgia tells us about our culture's desire for hope. Follow @eugbrandstrat for more insights on how brands can effectively navigate modern digital spaces --- Image credits: millennial.ca, simplyrosieb, itsnatalietran on TikTok
What's driving the smoking renaissance? Today: Instagram face, looksmaxxing and why we started keeping the body's score - how cigarettes are becoming the weapon of choice against optimisation culture. -- I'm Eugene Healey, a strategist and educator exploring the intersection of advertising, culture, and desire. Follow @eugbrandstrat for more insights on how brands can effectively navigate modern digital spaces.
691K
46.0K
576
1w ago
eugbrandstrat
What's driving the smoking renaissance? Today: Instagram face, looksmaxxing and why we started keeping the body's score - how cigarettes are becoming the weapon of choice against optimisation culture. -- I'm Eugene Healey, a strategist and educator exploring the intersection of advertising, culture, and desire. Follow @eugbrandstrat for more insights on how brands can effectively navigate modern digital spaces.
New article: "finding meaning under contradiction" out now for Considered Chaos on Substack - link in bio 🔗
684K
27.4K
208
10mo ago
eugbrandstrat
New article: "finding meaning under contradiction" out now for Considered Chaos on Substack - link in bio 🔗
"Self-improvement" has become self-destruction. Today: Behind the misogyny and eugenics of looksmaxxing lies a reality Baudrillard predicted in 1970 - the body as the final frontier of capitalism and "wellness" as a KPI. -- Follow @eugbrandstrat for more insights on how brands can effectively navigate modern digital spaces.
605K
26.3K
534
5mo ago
eugbrandstrat
"Self-improvement" has become self-destruction. Today: Behind the misogyny and eugenics of looksmaxxing lies a reality Baudrillard predicted in 1970 - the body as the final frontier of capitalism and "wellness" as a KPI. -- Follow @eugbrandstrat for more insights on how brands can effectively navigate modern digital spaces.
Brands do NOT create culture. Culturally resonant brands identify cultural currents relevant to their strategy and then grant that culture a platform. This effectively results in a transference of those cultural associations to the brand - taking the cultural capital generated by others and turning it into economic capital, and (if you're really good at it) making sure everyone gets paid fairly. To show up in culture, brands must become a patron of it. And if you're trying to "shape" culture as a brand marketer, you've already misunderstood the assignment. -- I'm Eugene Healey, a strategist and educator exploring the intersection of advertising, culture, and desire. Follow @eugbrandstrat for more insights on how brands can effectively navigate modern digital spaces.
577K
23.1K
195
5mo ago
eugbrandstrat
Brands do NOT create culture. Culturally resonant brands identify cultural currents relevant to their strategy and then grant that culture a platform. This effectively results in a transference of those cultural associations to the brand - taking the cultural capital generated by others and turning it into economic capital, and (if you're really good at it) making sure everyone gets paid fairly. To show up in culture, brands must become a patron of it. And if you're trying to "shape" culture as a brand marketer, you've already misunderstood the assignment. -- I'm Eugene Healey, a strategist and educator exploring the intersection of advertising, culture, and desire. Follow @eugbrandstrat for more insights on how brands can effectively navigate modern digital spaces.
The analog revival was an analog performance. Today: sharing some insights from a recent Substack on the tendency for social to collapse ideas into aesthetics, and what going ‘analog’ REALLY requires: much more significant policy and infrastructure investment. #marketing #brand #brandstrategy
577K
38.5K
435
3mo ago
eugbrandstrat
The analog revival was an analog performance. Today: sharing some insights from a recent Substack on the tendency for social to collapse ideas into aesthetics, and what going ‘analog’ REALLY requires: much more significant policy and infrastructure investment. #marketing #brand #brandstrategy
The analog lifestyle is an inaccessible fantasy. Today: examining the reality behind our offline aspirations - how the personal brand turned logging off into a luxury, and why we can't use social media as a scapegoat. -- Follow @eugbrandstrat for more insights on how brands can effectively navigate modern digital spaces.
563K
23.1K
456
7mo ago
eugbrandstrat
The analog lifestyle is an inaccessible fantasy. Today: examining the reality behind our offline aspirations - how the personal brand turned logging off into a luxury, and why we can't use social media as a scapegoat. -- Follow @eugbrandstrat for more insights on how brands can effectively navigate modern digital spaces.
Knowledge is the last accessible status symbol. Today: breaking down why “performative knowledge” is trending, how AI is reshaping status anxiety, and why brands are shifting from products to “proof-of-thought."
562K
30.2K
273
10mo ago
eugbrandstrat
Knowledge is the last accessible status symbol. Today: breaking down why “performative knowledge” is trending, how AI is reshaping status anxiety, and why brands are shifting from products to “proof-of-thought."
Does your kid have the right vibe? New Substack article on “Aspirational Parenthood” as a status symbol is out now. Subscribe for the references, further reading and discussion in the subscriber chat - link in bio -- Follow @eugbrandstrat for more insights on how brands can effectively navigate modern digital spaces.
538K
15.4K
373
6mo ago
eugbrandstrat
Does your kid have the right vibe? New Substack article on “Aspirational Parenthood” as a status symbol is out now. Subscribe for the references, further reading and discussion in the subscriber chat - link in bio -- Follow @eugbrandstrat for more insights on how brands can effectively navigate modern digital spaces.
"If it can't be measured, it doesn't matter." Today: the disastrous consequences of applying consultant logic to creative industries - how optimising for measurable KPIs ignores legitimate creative intelligence, and why resistance starts with refusing to play the game on their terms. -- Follow @eugbrandstrat for more insights on how brands can effectively navigate modern digital spaces.
512K
24.1K
341
3mo ago
eugbrandstrat
"If it can't be measured, it doesn't matter." Today: the disastrous consequences of applying consultant logic to creative industries - how optimising for measurable KPIs ignores legitimate creative intelligence, and why resistance starts with refusing to play the game on their terms. -- Follow @eugbrandstrat for more insights on how brands can effectively navigate modern digital spaces.
The dying middle class is taking the most interesting advertising to its grave. Today: why the richest brand narratives belonged to the middle - the demographic Sean Monahan says holds "the double-edged sword of self-actualisation and status anxiety" - and how creative innovation became brands' only lifeline. -- Follow @eugbrandstrat for more insights on how brands can effectively navigate modern digital spaces.
496K
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2mo ago
eugbrandstrat
The dying middle class is taking the most interesting advertising to its grave. Today: why the richest brand narratives belonged to the middle - the demographic Sean Monahan says holds "the double-edged sword of self-actualisation and status anxiety" - and how creative innovation became brands' only lifeline. -- Follow @eugbrandstrat for more insights on how brands can effectively navigate modern digital spaces.
The new leisure class has all the time in the world. New Substack article on “Wasteful Time” as a status symbol is out now. Subscribe for the references, further reading and discussion in the subscriber chat - link in bio -- Follow @eugbrandstrat for more insights on how brands can effectively navigate modern digital spaces.
419K
19.0K
176
7mo ago
eugbrandstrat
The new leisure class has all the time in the world. New Substack article on “Wasteful Time” as a status symbol is out now. Subscribe for the references, further reading and discussion in the subscriber chat - link in bio -- Follow @eugbrandstrat for more insights on how brands can effectively navigate modern digital spaces.
Why are great hosts always the coolest people in the friend group? New Substack article on “Creating Community” as a status symbol is out now. Subscribe for the references, further reading and discussion in the subscriber chat - link in bio -- Follow @eugbrandstrat for more insights on how brands can effectively navigate modern digital spaces.
401K
18.2K
154
6mo ago
eugbrandstrat
Why are great hosts always the coolest people in the friend group? New Substack article on “Creating Community” as a status symbol is out now. Subscribe for the references, further reading and discussion in the subscriber chat - link in bio -- Follow @eugbrandstrat for more insights on how brands can effectively navigate modern digital spaces.

Eugene Healey (@eugbrandstrat) Instagram Stats & Analytics

Eugene Healey (@eugbrandstrat) has 406K Instagram followers with a 3.72% engagement rate over the past 12 months. Across 138 posts, Eugene Healey received 1.38M total likes and 34.4M impressions, averaging 9.98K likes per post. This page tracks Eugene Healey's performance metrics, top content, and engagement trends — updated daily.

Eugene Healey (@eugbrandstrat) Instagram Analytics FAQ

How many Instagram followers does Eugene Healey have?+
Eugene Healey (@eugbrandstrat) has 406K Instagram followers as of September 2026.
What is Eugene Healey's Instagram engagement rate?+
Eugene Healey's Instagram engagement rate is 3.72% over the last 12 months, based on 138 posts.
How many likes does Eugene Healey get on Instagram?+
Eugene Healey received 1.38M total likes across 138 posts in the last 12 months, averaging 9.98K likes per post.
How many Instagram impressions does Eugene Healey get?+
Eugene Healey's Instagram content generated 34.4M total impressions over the last 12 months.