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Day 9 of the 100 day creator school! Cool effect by @mindall_an
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1w ago
tmsproductions_
Day 9 of the 100 day creator school! Cool effect by @mindall_an
How to do this crazy bottle jump effect! Day 15 of the 100 day creator school. Following along gives you wings!🪽 effect by @thejasonpaul
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6d ago
tmsproductions_
How to do this crazy bottle jump effect! Day 15 of the 100 day creator school. Following along gives you wings!🪽 effect by @thejasonpaul
Comment “XRAY” for the prompt and the full in depth breakdown of how to do this effect! Day 10 of the of the 100 Day creator school! Creative ai effect by @k.smedia
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1w ago
tmsproductions_
Comment “XRAY” for the prompt and the full in depth breakdown of how to do this effect! Day 10 of the of the 100 Day creator school! Creative ai effect by @k.smedia
How to do this Strava puddle splash effect! Day 16 of the 100 day creator school!
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103
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5d ago
tmsproductions_
How to do this Strava puddle splash effect! Day 16 of the 100 day creator school!
Comment “EYE” for a full in depth breakdown of how to do this effect! Day 12 of the 100 day creator school! Surreal effect by @rise__2.0
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tmsproductions_
Comment “EYE” for a full in depth breakdown of how to do this effect! Day 12 of the 100 day creator school! Surreal effect by @rise__2.0
What’s better for video: the front camera or the back camera? We’ll let you decide. But if you want the truth … It’s the back camera, and it’s not even close. Day 17 of 100 Day Creator School, and today we’re settling this once and for all. The back camera on your phone is the one companies like Apple pour the majority of their time, research, and development into. It shows. From the iPhone 11 all the way to the 16, the front camera has stayed at 12MP. The back camera has gotten a meaningful upgrade with every single release. Better low light performance, sharper detail, higher quality footage overall. The front camera falls behind in almost every situation, but especially in low light, which is exactly when most people are filming indoors. The reason most creators default to the front camera is simple. You can see yourself while you film. That feedback feels important, especially when you’re starting out. But if you’re serious about the quality of your content, flipping the phone around is worth it. And here’s something most people don’t think about: it’s actually easier to make direct eye contact with your audience using the back camera. When you’re looking at the screen, you’re not looking at the lens. With the back camera, the lens is right there, and that eye contact makes a real difference in how connected your videos feel. So if you want the best quality your phone can give you, flip it around. Save this and follow for Day 18 tomorrow.
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tmsproductions_
What’s better for video: the front camera or the back camera? We’ll let you decide. But if you want the truth … It’s the back camera, and it’s not even close. Day 17 of 100 Day Creator School, and today we’re settling this once and for all. The back camera on your phone is the one companies like Apple pour the majority of their time, research, and development into. It shows. From the iPhone 11 all the way to the 16, the front camera has stayed at 12MP. The back camera has gotten a meaningful upgrade with every single release. Better low light performance, sharper detail, higher quality footage overall. The front camera falls behind in almost every situation, but especially in low light, which is exactly when most people are filming indoors. The reason most creators default to the front camera is simple. You can see yourself while you film. That feedback feels important, especially when you’re starting out. But if you’re serious about the quality of your content, flipping the phone around is worth it. And here’s something most people don’t think about: it’s actually easier to make direct eye contact with your audience using the back camera. When you’re looking at the screen, you’re not looking at the lens. With the back camera, the lens is right there, and that eye contact makes a real difference in how connected your videos feel. So if you want the best quality your phone can give you, flip it around. Save this and follow for Day 18 tomorrow.
This is day 11 of the 100 day creator school. #1 The Disgust Hook: is when you do something that is technically correct, but doesn’t seem quite right. Doing a strange action like dipping your whole hand into some salsa will stop the scroll and make people think, wait what are they doing? For this, you don’t want to go too far as to scare people away with your weirdness. You want your action to be mostly correct, just have something slightly off for people to comment about #2 The Anticipation Hook: For this, you show something that foreshadows an obvious ending that people want to see, but they have to wait in anticipation to see it to the very end. Think of how you can lead people on to want to see the end of what you’re doing. #3 The BTS Hook: This is when you show the behind the scenes of an effect or scenerio for what you’re doing. People love seeing how something is done so they can do it for themselves and by starting with the behind the scenes they will be interested to see the final result of what you’re making. See you guys for day 12 tomorrow.
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tmsproductions_
This is day 11 of the 100 day creator school. #1 The Disgust Hook: is when you do something that is technically correct, but doesn’t seem quite right. Doing a strange action like dipping your whole hand into some salsa will stop the scroll and make people think, wait what are they doing? For this, you don’t want to go too far as to scare people away with your weirdness. You want your action to be mostly correct, just have something slightly off for people to comment about #2 The Anticipation Hook: For this, you show something that foreshadows an obvious ending that people want to see, but they have to wait in anticipation to see it to the very end. Think of how you can lead people on to want to see the end of what you’re doing. #3 The BTS Hook: This is when you show the behind the scenes of an effect or scenerio for what you’re doing. People love seeing how something is done so they can do it for themselves and by starting with the behind the scenes they will be interested to see the final result of what you’re making. See you guys for day 12 tomorrow.
Why does the same video get 1 million views on TikTok but only 100 on Instagram? Day 6 of the 100 Day Creator School, and today we are breaking down the real differences between the two algorithms. They seem similar on the surface, but they are actually quite different, and understanding that difference is what separates creators who grow on both platforms from those who struggle on one of them. Instagram has always been a platform where aesthetics matter. Think polished visuals, good lighting, clean audio, and content that looks like it belongs in a feed. The platform rewards content that feels curated and high quality. TikTok works differently. The algorithm there favors authenticity over production value. Raw, unfiltered, filmed-on-your-phone content tends to perform better. Real moments beat perfect ones. You do not need a ring light or a camera to go viral there. Because of these differences, the same video can perform completely differently depending on where you post it. Each platform also weighs engagement metrics differently. Shares, likes, comments and watch time are all factored in, but not in the same way. There are actually leaked documents online that reveal exactly what each algorithm prioritizes, and I tracked them down and put them together into a guide. See you on day 7.
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tmsproductions_
Why does the same video get 1 million views on TikTok but only 100 on Instagram? Day 6 of the 100 Day Creator School, and today we are breaking down the real differences between the two algorithms. They seem similar on the surface, but they are actually quite different, and understanding that difference is what separates creators who grow on both platforms from those who struggle on one of them. Instagram has always been a platform where aesthetics matter. Think polished visuals, good lighting, clean audio, and content that looks like it belongs in a feed. The platform rewards content that feels curated and high quality. TikTok works differently. The algorithm there favors authenticity over production value. Raw, unfiltered, filmed-on-your-phone content tends to perform better. Real moments beat perfect ones. You do not need a ring light or a camera to go viral there. Because of these differences, the same video can perform completely differently depending on where you post it. Each platform also weighs engagement metrics differently. Shares, likes, comments and watch time are all factored in, but not in the same way. There are actually leaked documents online that reveal exactly what each algorithm prioritizes, and I tracked them down and put them together into a guide. See you on day 7.
Comment “JUMP” for a full in depth breakdown of how to do this effect! Day 13 of the 100 day creator school! Surreal effect by @jseshaaaaa_
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tmsproductions_
Comment “JUMP” for a full in depth breakdown of how to do this effect! Day 13 of the 100 day creator school! Surreal effect by @jseshaaaaa_
You have 3 seconds to stop the scroll. Here's how to do it every time. Day 2 of 100 Day Creator School, and today we're talking visual hooks. Most creators focus on what they say, but forget that viewers need a reason to keep watching before you've said a word. Here are 5 visual hooks that actually work: 1 Movement or Action: Jump into frame. Point at the camera. Flip open a notebook. Motion triggers the eye before the brain even processes it. 2 Unexpected Elements: A bright outfit, a weird sound, a giant prop. Surprises create pattern interrupts that make people stop mid-scroll. 3 Text on Screen: High-contrast captions that promise value instantly. If someone reads it and thinks "wait, I need that" you've won. 4 Energy Level: Your facial expressions, voice tone, and body language should scream that this is worth watching. Be over-the-top excited, or deliver a perfectly timed dramatic pause. Either way, make them feel something in the first second. 5 Relatability: Connect your hook directly to something your audience is already feeling. Something like "Stuck in the 200 view jail? Let me show you why." hits because it names the exact frustration they haven't figured out how to fix yet. Most people skip all of this and wonder why their videos aren't getting views. The truth is, your content can be incredible, but if the first frame doesn't give someone a reason to stay, they're already gone. Start with one of these on your next video and watch what happens. Save this for later and follow us for more social media growth strategies. Day 3 drops tomorrow.
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tmsproductions_
You have 3 seconds to stop the scroll. Here's how to do it every time. Day 2 of 100 Day Creator School, and today we're talking visual hooks. Most creators focus on what they say, but forget that viewers need a reason to keep watching before you've said a word. Here are 5 visual hooks that actually work: 1 Movement or Action: Jump into frame. Point at the camera. Flip open a notebook. Motion triggers the eye before the brain even processes it. 2 Unexpected Elements: A bright outfit, a weird sound, a giant prop. Surprises create pattern interrupts that make people stop mid-scroll. 3 Text on Screen: High-contrast captions that promise value instantly. If someone reads it and thinks "wait, I need that" you've won. 4 Energy Level: Your facial expressions, voice tone, and body language should scream that this is worth watching. Be over-the-top excited, or deliver a perfectly timed dramatic pause. Either way, make them feel something in the first second. 5 Relatability: Connect your hook directly to something your audience is already feeling. Something like "Stuck in the 200 view jail? Let me show you why." hits because it names the exact frustration they haven't figured out how to fix yet. Most people skip all of this and wonder why their videos aren't getting views. The truth is, your content can be incredible, but if the first frame doesn't give someone a reason to stay, they're already gone. Start with one of these on your next video and watch what happens. Save this for later and follow us for more social media growth strategies. Day 3 drops tomorrow.
These videos got millions of views, and they all have 4 things in common. Here’s what they are. Day 3 of 100 Day Creator School, and today we’re breaking down the 4 elements of a viral video idea. 1 Cognitive Connection: Your video needs to be about something people are already familiar with. The more people who recognize the reference, the more people will watch and actually get value from it. The trick is to take something famous and plug it into your niche. If you’re a realtor, make a video about how much it would cost to rent the apartment from Friends. If you’re a fitness coach, break down how a celebrity trains. Start with something people already care about, then bring them into your world. 2 Give the Viewer a Question: Your hook should make someone feel like they absolutely need to keep watching to find out what happens next. Curiosity is one of the most powerful forces in content. If they can guess the ending, they’ll scroll. If they can’t, they’ll stay. 3 Provoke a Reaction: Laughing, shock, surprise, anger, it doesn’t matter which one, it just has to be something. Once a viewer feels something, they are far more likely to keep watching, comment, and share. This is why dashcam crashes, unexpected moments, and dramatic twists always rack up views. Emotion is the engine. 4 Relatability: The video has to feel like it was made for the exact person watching it. When someone sees your content and thinks “this is literally me” or “I needed to hear this today,” you’ve already won. Speak directly to a specific feeling, struggle, or experience your audience knows well, and they’ll feel like you’re reading their mind. Most viral videos aren’t accidents. They’re built on these 4 elements, and once you start seeing them, you can’t unsee them. Save this and start planning your next video with these in mind. Follow us for Day 4 tomorrow.
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tmsproductions_
These videos got millions of views, and they all have 4 things in common. Here’s what they are. Day 3 of 100 Day Creator School, and today we’re breaking down the 4 elements of a viral video idea. 1 Cognitive Connection: Your video needs to be about something people are already familiar with. The more people who recognize the reference, the more people will watch and actually get value from it. The trick is to take something famous and plug it into your niche. If you’re a realtor, make a video about how much it would cost to rent the apartment from Friends. If you’re a fitness coach, break down how a celebrity trains. Start with something people already care about, then bring them into your world. 2 Give the Viewer a Question: Your hook should make someone feel like they absolutely need to keep watching to find out what happens next. Curiosity is one of the most powerful forces in content. If they can guess the ending, they’ll scroll. If they can’t, they’ll stay. 3 Provoke a Reaction: Laughing, shock, surprise, anger, it doesn’t matter which one, it just has to be something. Once a viewer feels something, they are far more likely to keep watching, comment, and share. This is why dashcam crashes, unexpected moments, and dramatic twists always rack up views. Emotion is the engine. 4 Relatability: The video has to feel like it was made for the exact person watching it. When someone sees your content and thinks “this is literally me” or “I needed to hear this today,” you’ve already won. Speak directly to a specific feeling, struggle, or experience your audience knows well, and they’ll feel like you’re reading their mind. Most viral videos aren’t accidents. They’re built on these 4 elements, and once you start seeing them, you can’t unsee them. Save this and start planning your next video with these in mind. Follow us for Day 4 tomorrow.
How to do this Lamp Post outfit change effect! Day 18 of the 100 day creator school effect by @lsnfits
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tmsproductions_
How to do this Lamp Post outfit change effect! Day 18 of the 100 day creator school effect by @lsnfits
Not all hooks are created equal. Here's how to know which one to use and when. Day 4 of the 100 Day Creator School. There are 3 types of hooks every creator needs to understand. The Shock Value Hook Use this when you want maximum reach and you are going broad. A surprising or unexpected opening stops anyone mid scroll, which is great for views. Just know the tradeoff. You will pull in a wide audience, which can work against you if you are trying to build a niche or targeted following. The Series Hook Use this when you are documenting a journey or challenge. People are naturally wired to want to see how something ends. A series gives viewers a reason to follow you so they do not miss what happens next. This is one of the most powerful hooks for actually converting viewers into followers. The Value Hook Use this when you have something actionable that a viewer can apply right now. Value content gets saved, and saves are one of the strongest engagement signals you can send to the algorithm. It tells Instagram this post is worth showing to more people. The best creators know how to cycle through all three depending on what they are trying to achieve with each video. That's day 4 in the books. 96 days left. Hit follow so you do not miss what's coming. 🎬
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tmsproductions_
Not all hooks are created equal. Here's how to know which one to use and when. Day 4 of the 100 Day Creator School. There are 3 types of hooks every creator needs to understand. The Shock Value Hook Use this when you want maximum reach and you are going broad. A surprising or unexpected opening stops anyone mid scroll, which is great for views. Just know the tradeoff. You will pull in a wide audience, which can work against you if you are trying to build a niche or targeted following. The Series Hook Use this when you are documenting a journey or challenge. People are naturally wired to want to see how something ends. A series gives viewers a reason to follow you so they do not miss what happens next. This is one of the most powerful hooks for actually converting viewers into followers. The Value Hook Use this when you have something actionable that a viewer can apply right now. Value content gets saved, and saves are one of the strongest engagement signals you can send to the algorithm. It tells Instagram this post is worth showing to more people. The best creators know how to cycle through all three depending on what they are trying to achieve with each video. That's day 4 in the books. 96 days left. Hit follow so you do not miss what's coming. 🎬
How to do this 🍩 text effect! Day 14 of the 100 day creator school.
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tmsproductions_
How to do this 🍩 text effect! Day 14 of the 100 day creator school.
Posting times are one of the biggest myths in content creation. Here's the truth nobody wants to say out loud. Day 8 of 100 Day Creator School, and today we're clearing something up that wastes more time than almost anything else. I grew my Instagram by 177,000 followers in 3 months. Not once did I think about what time I was posting. Some of my biggest videos, including ones that crossed a million views, were posted at 11pm. One that hit over 9 million views went up at 1 in the morning, because that's simply when I finished making it. I get why people obsess over this. You want your followers to see it the moment it goes up. That makes sense on the surface. But Instagram's algorithm is not chronological. If your video is good, your audience will find it whenever they get on the app, whether that's 7am or midnight. Posting at the "right time" will not save a bad video. And a great video does not need a perfect posting window to perform. The creators spending energy on finding the exact minute their followers are most active are focusing on the wrong thing entirely. That time and energy is better spent on your hook, your idea, your editing, the things that actually determine whether someone watches or scrolls. The algorithm rewards content that keeps people watching. Not content that showed up at 9am. If you want a free document that breaks down what actually matters for getting views, comment "algo" below and I'll send it over. Follow us for Day 9 tomorrow.
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tmsproductions_
Posting times are one of the biggest myths in content creation. Here's the truth nobody wants to say out loud. Day 8 of 100 Day Creator School, and today we're clearing something up that wastes more time than almost anything else. I grew my Instagram by 177,000 followers in 3 months. Not once did I think about what time I was posting. Some of my biggest videos, including ones that crossed a million views, were posted at 11pm. One that hit over 9 million views went up at 1 in the morning, because that's simply when I finished making it. I get why people obsess over this. You want your followers to see it the moment it goes up. That makes sense on the surface. But Instagram's algorithm is not chronological. If your video is good, your audience will find it whenever they get on the app, whether that's 7am or midnight. Posting at the "right time" will not save a bad video. And a great video does not need a perfect posting window to perform. The creators spending energy on finding the exact minute their followers are most active are focusing on the wrong thing entirely. That time and energy is better spent on your hook, your idea, your editing, the things that actually determine whether someone watches or scrolls. The algorithm rewards content that keeps people watching. Not content that showed up at 9am. If you want a free document that breaks down what actually matters for getting views, comment "algo" below and I'll send it over. Follow us for Day 9 tomorrow.
This video got 9.2 Million views and it wasn't by accident. Here's exactly why it worked, and how you can use the same principles yourself. Day 1 of the 100 Day Creator School. Let's get into it. Reason 1: Strong visual hook The second this video starts, your brain does a double take. Seeing the same person twice in frame is a pattern interrupt that stops the scroll instantly. In a sea of content that all looks the same, anything that makes someone pause even for half a second wins. Reason 2: It follows a trend Trends aren't just sounds and dances. They are distribution. Jumping on a popular trend gives your video a built in audience that is already primed to engage with that format. This video rode that wave straight to millions of views. Reason 3: It stays unexpected all the way through Two sets of twins is not something you see every day. But more importantly, the video kept delivering something new from start to finish. That's what keeps people watching until the end, and that watch time is what makes the algorithm push it to millions. Most people focus on one of these things. The videos that go viral nail all three. That's day 1 of the 100 Day Creator School. See you tomorrow.
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tmsproductions_
This video got 9.2 Million views and it wasn't by accident. Here's exactly why it worked, and how you can use the same principles yourself. Day 1 of the 100 Day Creator School. Let's get into it. Reason 1: Strong visual hook The second this video starts, your brain does a double take. Seeing the same person twice in frame is a pattern interrupt that stops the scroll instantly. In a sea of content that all looks the same, anything that makes someone pause even for half a second wins. Reason 2: It follows a trend Trends aren't just sounds and dances. They are distribution. Jumping on a popular trend gives your video a built in audience that is already primed to engage with that format. This video rode that wave straight to millions of views. Reason 3: It stays unexpected all the way through Two sets of twins is not something you see every day. But more importantly, the video kept delivering something new from start to finish. That's what keeps people watching until the end, and that watch time is what makes the algorithm push it to millions. Most people focus on one of these things. The videos that go viral nail all three. That's day 1 of the 100 Day Creator School. See you tomorrow.
Good audio with bad video, or bad audio with good video? Day 7 of the 100 Day Creator School. Good audio is way more important than good video. You can watch a clip that looks terrible as long as the audio is clear and easy to follow. But the moment the audio becomes hard to understand, most people tap off within seconds regardless of how good the visuals look. The reason comes down to cognitive load. Your ears are extremely sensitive. When audio is difficult to process, it overwhelms the brain almost immediately. Bad visuals do not trigger that same response nearly as fast. This is why bad audio kills watch time faster than anything else. Think about it this way. You can listen to a podcast with zero visuals and walk away having learned something valuable. But watch a silent film with no context and it is easy to feel completely lost. Audio carries the meaning. Video gives the context. When someone struggles to hear or understand what you are saying, they do not push through. They scroll. And every scroll is a signal to the algorithm that your content is not worth pushing to more people. Before you invest in a new camera or spend hours on color grading, get a decent microphone. That single upgrade will do more for your performance than almost anything else. See you on day 8.
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tmsproductions_
Good audio with bad video, or bad audio with good video? Day 7 of the 100 Day Creator School. Good audio is way more important than good video. You can watch a clip that looks terrible as long as the audio is clear and easy to follow. But the moment the audio becomes hard to understand, most people tap off within seconds regardless of how good the visuals look. The reason comes down to cognitive load. Your ears are extremely sensitive. When audio is difficult to process, it overwhelms the brain almost immediately. Bad visuals do not trigger that same response nearly as fast. This is why bad audio kills watch time faster than anything else. Think about it this way. You can listen to a podcast with zero visuals and walk away having learned something valuable. But watch a silent film with no context and it is easy to feel completely lost. Audio carries the meaning. Video gives the context. When someone struggles to hear or understand what you are saying, they do not push through. They scroll. And every scroll is a signal to the algorithm that your content is not worth pushing to more people. Before you invest in a new camera or spend hours on color grading, get a decent microphone. That single upgrade will do more for your performance than almost anything else. See you on day 8.
Here is why this hook got 9.7 million views. This is a shock hook. It makes you stop and think “what?” the moment you see it. The extreme visual of cucumbers applied all over the body is what stops the scroll in the first place. The text at the top keeps you watching because it signals that there is actual value coming. You stay because you expect to learn something. The pink headband was not an accident. It pops against the white background and works as a complementary color against the green cucumber. Every detail in a great hook is intentional. The extreme nature of the whole thing also makes it incredibly shareable. You want to send it to someone and say, look at this. That is exactly why it racked up 93,500 shares. And the last thing she did right was in the caption itself. She packed it with so much value that viewers spent a long time reading it. That time spent reading counts as watch time, and more watch time tells the algorithm to push your content to more people. Every element had a purpose. That is what separates viral content from everything else.
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tmsproductions_
Here is why this hook got 9.7 million views. This is a shock hook. It makes you stop and think “what?” the moment you see it. The extreme visual of cucumbers applied all over the body is what stops the scroll in the first place. The text at the top keeps you watching because it signals that there is actual value coming. You stay because you expect to learn something. The pink headband was not an accident. It pops against the white background and works as a complementary color against the green cucumber. Every detail in a great hook is intentional. The extreme nature of the whole thing also makes it incredibly shareable. You want to send it to someone and say, look at this. That is exactly why it racked up 93,500 shares. And the last thing she did right was in the caption itself. She packed it with so much value that viewers spent a long time reading it. That time spent reading counts as watch time, and more watch time tells the algorithm to push your content to more people. Every element had a purpose. That is what separates viral content from everything else.
Day 21 of the 100 day creator school!
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tmsproductions_
Day 21 of the 100 day creator school!
Day 19 of the 100 day creator school! #dontmatter
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tmsproductions_
Day 19 of the 100 day creator school! #dontmatter

TMS Media (@tmsproductions_) Tiktok Stats & Analytics

TMS Media (@tmsproductions_) has 162K Tiktok followers with a 4.15% engagement rate over the past 12 months. Across 21 videos, TMS Media received 1.67K total likes and 41.2K views, averaging 79.7 likes per video. This page tracks TMS Media's performance metrics, top content, and engagement trends — updated daily.

TMS Media (@tmsproductions_) Tiktok Analytics FAQ

How many TikTok followers does TMS Media have?+
TMS Media (@tmsproductions_) has 162K TikTok followers as of March 2026.
What is TMS Media's TikTok engagement rate?+
TMS Media's TikTok engagement rate is 4.15% over the last 12 months, based on 21 videos.
How many likes does TMS Media get on TikTok?+
TMS Media received 1.67K total likes across 21 videos in the last 12 months, averaging 79.7 likes per video.
How many TikTok views does TMS Media get?+
TMS Media's TikTok content generated 41.2K total views over the last 12 months.