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followers
165K
impressions
27.9M
likes
601K
comments
2.23K
posts
261
engagement
2.16%
emv
$712K
Average per post
107K

Key Metrics

Distributions

Top Content

From bottle service to bulk buying… Anyone else outgrown the night club and upgraded to Costco’s warehouse club? You can catch us at Costco on a Friday night grabbing the essentials and stocking up on the #1 best-selling prenatal multivitamin, Essential Prenatal‡ 😉 ‡Based on net sales from industry data including Nielsen IQ and Stackline as of August 2025 and top 5 products. #costco #millennial
2.75M
1.20K
5
6mo ago
ritual
From bottle service to bulk buying… Anyone else outgrown the night club and upgraded to Costco’s warehouse club? You can catch us at Costco on a Friday night grabbing the essentials and stocking up on the #1 best-selling prenatal multivitamin, Essential Prenatal‡ 😉 ‡Based on net sales from industry data including Nielsen IQ and Stackline as of August 2025 and top 5 products. #costco #millennial
We know you’ve been dying to know what Rebecca has been up to 😉 Episode 2 of Rebecca Goes Big is here and let’s just say she’s on a roll… #costco
2.54M
6.51K
20
6mo ago
ritual
We know you’ve been dying to know what Rebecca has been up to 😉 Episode 2 of Rebecca Goes Big is here and let’s just say she’s on a roll… #costco
You might want to take a seat… this announcement is HUGE 😮‍💨 The #1 best-selling prenatal multivitamin, backed by its own clinical study‡† is now available at select Costcos Nationwide.  ‡Based on net sales from industry data including Nielsen IQ and Stackline as of August 2025 and top 5 products. †Based on a 24-week, randomized, double-blind, controlled clinical trial on 62 second and third trimester pregnant women.  #costco
2.50M
9.87K
108
6mo ago
ritual
You might want to take a seat… this announcement is HUGE 😮‍💨 The #1 best-selling prenatal multivitamin, backed by its own clinical study‡† is now available at select Costcos Nationwide.  ‡Based on net sales from industry data including Nielsen IQ and Stackline as of August 2025 and top 5 products. †Based on a 24-week, randomized, double-blind, controlled clinical trial on 62 second and third trimester pregnant women.  #costco
Our Founder loves a good deal – but honestly, who doesn’t? 😉 ICYMI The #1 best-selling prenatal multivitamin, backed by its own clinical study‡† is now available at select Costcos Nationwide 🙌 #costco #costcohaul #costcofinds #costcotiktok ‡Based on net sales from industry data including Nielsen IQ and Stackline as of August 2025 and top 5 products. †Based on a 24-week, randomized, double-blind, controlled clinical trial on 62 second and third trimester pregnant women.
2.46M
9.88K
22
6mo ago
ritual
Our Founder loves a good deal – but honestly, who doesn’t? 😉 ICYMI The #1 best-selling prenatal multivitamin, backed by its own clinical study‡† is now available at select Costcos Nationwide 🙌 #costco #costcohaul #costcofinds #costcotiktok ‡Based on net sales from industry data including Nielsen IQ and Stackline as of August 2025 and top 5 products. †Based on a 24-week, randomized, double-blind, controlled clinical trial on 62 second and third trimester pregnant women.
Rebecca’s back with her biggest stunt yet. In the final episode of Rebecca goes big, the sky’s the limit… literally ✈️ #costco
2.18M
5.19K
11
6mo ago
ritual
Rebecca’s back with her biggest stunt yet. In the final episode of Rebecca goes big, the sky’s the limit… literally ✈️ #costco
*Adds to Cart* Gift science-backed support this Mother’s Day (even if that mother is you) 😉 with up to 35% off all Rituals.
1.93M
1.87K
9
3mo ago
ritual
*Adds to Cart* Gift science-backed support this Mother’s Day (even if that mother is you) 😉 with up to 35% off all Rituals.
Episode 1 of Rebecca Goes Big is here and she’s got big news 👀 Stay tuned for Episode 2 dropping soon…
1.31M
5.63K
14
6mo ago
ritual
Episode 1 of Rebecca Goes Big is here and she’s got big news 👀 Stay tuned for Episode 2 dropping soon…
This isn’t your average sleepy girl mocktail, it’s a science-backed ritual ~ Featuring our newly launched Magnesium+, formulated with bioavailable magnesium bisglycinate to support mind and muscle relaxation and Tart Cherry to help ease mental and physical fatigue and support sleep.* – Oh and it tastes delicious 🍒with a blend of strawberry and raspberry flavors, it’s the perfect addition to your evening ritual 😴 Recipe👇 Ingredients:  🍒Mag+, raspberries, cherries, sparkling water Instructions:  🍒Place frozen or fresh raspberries, cherries and water into ice cube tray and pop into the freezer  🍒Add 1 scoop of Mag+ to your glass of choice and add sparkling water  🍒Mix until blended  🍒Add your fruity ice-cubes to your drink and top it off with sparkling water 🍒Now raise a glass to the rest of your night (and a good night’s rest). #recipetiktok #Recipe #sleepygirlmocktail #magnesium #wellness
1.21M
3.14K
19
11mo ago
ritual
This isn’t your average sleepy girl mocktail, it’s a science-backed ritual ~ Featuring our newly launched Magnesium+, formulated with bioavailable magnesium bisglycinate to support mind and muscle relaxation and Tart Cherry to help ease mental and physical fatigue and support sleep.* – Oh and it tastes delicious 🍒with a blend of strawberry and raspberry flavors, it’s the perfect addition to your evening ritual 😴 Recipe👇 Ingredients:  🍒Mag+, raspberries, cherries, sparkling water Instructions:  🍒Place frozen or fresh raspberries, cherries and water into ice cube tray and pop into the freezer  🍒Add 1 scoop of Mag+ to your glass of choice and add sparkling water  🍒Mix until blended  🍒Add your fruity ice-cubes to your drink and top it off with sparkling water 🍒Now raise a glass to the rest of your night (and a good night’s rest). #recipetiktok #Recipe #sleepygirlmocktail #magnesium #wellness
She knows the store like the back of her hand – especially the supplement aisle 😉 So if she’s recommending the # 1 best-selling prenatal multivitamin backed by its own clinical study‡† … yep it’s Ritual’s Essential Prenatal 🙌 #costco @Aliki ‡Based on net sales from industry data including Nielsen IQ and Stackline as of August 2025 and top 5 products. †Based on a 24-week, randomized, double-blind, controlled clinical trial on 62 second and third trimester pregnant women.
505K
8.38K
7
6mo ago
ritual
She knows the store like the back of her hand – especially the supplement aisle 😉 So if she’s recommending the # 1 best-selling prenatal multivitamin backed by its own clinical study‡† … yep it’s Ritual’s Essential Prenatal 🙌 #costco @Aliki ‡Based on net sales from industry data including Nielsen IQ and Stackline as of August 2025 and top 5 products. †Based on a 24-week, randomized, double-blind, controlled clinical trial on 62 second and third trimester pregnant women.
At this point I’m my own Secret Santa 😉 Consider this your gentle reminder to get yourself what you really want this season — we've got some suggestions at the link in bio, obviously 🙂‍↕️ #christmasshopping
458K
5.04K
34
7mo ago
ritual
At this point I’m my own Secret Santa 😉 Consider this your gentle reminder to get yourself what you really want this season — we've got some suggestions at the link in bio, obviously 🙂‍↕️ #christmasshopping
As a pregnant dietitian, here's what I expect from my prenatal multivitamin. As for any supplement, they are just that, “supplemental” to your every day diet, not a replacement - And Ritual also believes in that food-first approach. As part of their evidence-based approach to formulation, Ritual’s science team uses NHANES data (the National Health and Nutrition Examination Survey), the leading source of detailed health and nutrition data in the country, to identify what Americans eat versus what their bodies need. So you’re not just taking extra vitamins you don’t need. Ritual’s Essential Prenatal was clinically proven to provide key nutrients to mom and baby during pregnancy in a university-led, gold-standard, randomized, double-blind, controlled clinical trial spanning 24 weeks and that’s why I personally take and recommend them!†* #ritualpartner #prenatal #pregnancy #pregnancytiktok #ttc †Based on a 24-week, randomized, double-blind, controlled clinical trial on 62 second and third trimester pregnant women. *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
368K
2.53K
3
3mo ago
ritual
As a pregnant dietitian, here's what I expect from my prenatal multivitamin. As for any supplement, they are just that, “supplemental” to your every day diet, not a replacement - And Ritual also believes in that food-first approach. As part of their evidence-based approach to formulation, Ritual’s science team uses NHANES data (the National Health and Nutrition Examination Survey), the leading source of detailed health and nutrition data in the country, to identify what Americans eat versus what their bodies need. So you’re not just taking extra vitamins you don’t need. Ritual’s Essential Prenatal was clinically proven to provide key nutrients to mom and baby during pregnancy in a university-led, gold-standard, randomized, double-blind, controlled clinical trial spanning 24 weeks and that’s why I personally take and recommend them!†* #ritualpartner #prenatal #pregnancy #pregnancytiktok #ttc †Based on a 24-week, randomized, double-blind, controlled clinical trial on 62 second and third trimester pregnant women. *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
If it's on sale, I’m basically saving money, right? right?! 😅In 2026, we’re stacking habits, not worries 😉 Get 40% off your first subscription and a gift with purchase when you subscribe today!
361K
2.02K
4
7mo ago
ritual
If it's on sale, I’m basically saving money, right? right?! 😅In 2026, we’re stacking habits, not worries 😉 Get 40% off your first subscription and a gift with purchase when you subscribe today!
We’re back again with our experts, ranking the best ingredients to support your skin* 👀 Our skincare of choice? HyaCera™ of course! Formulated with two of the best clinically-studied ingredients shown to hydrate your skin. In fact, HyaCera™ is clinically proven to reduce wrinkles & fine lines and improve skin smoothness in 90 days.*† We think that’s a 10/10 😉 †Based on a 12-week randomized, double-blind, placebo-controlled clinical study on 63 women and men ages 26 to 64 years old #skintok #skincareroutine #skincare
287K
319
1
1w ago
ritual
We’re back again with our experts, ranking the best ingredients to support your skin* 👀 Our skincare of choice? HyaCera™ of course! Formulated with two of the best clinically-studied ingredients shown to hydrate your skin. In fact, HyaCera™ is clinically proven to reduce wrinkles & fine lines and improve skin smoothness in 90 days.*† We think that’s a 10/10 😉 †Based on a 12-week randomized, double-blind, placebo-controlled clinical study on 63 women and men ages 26 to 64 years old #skintok #skincareroutine #skincare
The secret to a great morning is a goodnight. Introducing our new Magnesium+, formulated for mind & muscle relaxation.‡*  Featuring:  🌙Magnesium Bisglycinate: An easy-on-the-stomach, bioavailable form of Magnesium.*  🌙Tart Cherry: Clinically studied to support sleep and muscle recovery.*  ‡Magnesium supports mind and muscle relaxation, Tart Cherry helps ease mental and physical fatigue and supports sleep.* Cheers to the night.  *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. #magnesium #tartcherry #sleepygirlmocktail #wellnesstok #wellness
274K
1.67K
7
12mo ago
ritual
The secret to a great morning is a goodnight. Introducing our new Magnesium+, formulated for mind & muscle relaxation.‡*  Featuring:  🌙Magnesium Bisglycinate: An easy-on-the-stomach, bioavailable form of Magnesium.*  🌙Tart Cherry: Clinically studied to support sleep and muscle recovery.*  ‡Magnesium supports mind and muscle relaxation, Tart Cherry helps ease mental and physical fatigue and supports sleep.* Cheers to the night.  *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. #magnesium #tartcherry #sleepygirlmocktail #wellnesstok #wellness
Get ready to text your bestie because our biggest sale of the year just got bigger! Shop now, for 40% your next Ritual ✌️ #BFCM #blackfriday
248K
4.94K
0
8mo ago
ritual
Get ready to text your bestie because our biggest sale of the year just got bigger! Shop now, for 40% your next Ritual ✌️ #BFCM #blackfriday
Did you know the postpartum period is one of the most nutritionally demanding phases of a woman’s life? In fact, producing breast milk actually consumes 28% of the body's daily energy! After my first baby, I realized how easy it is to put your own nutrition on the back burner while caring for a newborn. This time around, I’m prioritizing hydration, nutrient-dense meals, and taking Ritual’s Essential Postnatal for at least 6 months postpartum and throughout lactation. 💛  #postpartumnutrition #breastfeedingsupport #maternalhealth #ritualpartner
239K
2.86K
5
1mo ago
ritual
Did you know the postpartum period is one of the most nutritionally demanding phases of a woman’s life? In fact, producing breast milk actually consumes 28% of the body's daily energy! After my first baby, I realized how easy it is to put your own nutrition on the back burner while caring for a newborn. This time around, I’m prioritizing hydration, nutrient-dense meals, and taking Ritual’s Essential Postnatal for at least 6 months postpartum and throughout lactation. 💛  #postpartumnutrition #breastfeedingsupport #maternalhealth #ritualpartner
Oh and did we mention it’s peer-reviewed and published in Frontiers in Nutrition, a leading nutrition journal? We think that deserves a documentary 😉 When compared with another leading prenatal in a clinical trial over 24 weeks, Essential Prenatal was clinically proven to†: 💛Support adequate folate levels* 💛Support cortisol levels* 💛Help support baby’s bone health* 💛Be gentle on the stomach* †Based on a 24-week, randomized, double-blind, controlled clinical trial on 62 second and third trimester pregnant women. *These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease. #netflixdocumentary #pregnancy #ttc
218K
502
2
1w ago
ritual
Oh and did we mention it’s peer-reviewed and published in Frontiers in Nutrition, a leading nutrition journal? We think that deserves a documentary 😉 When compared with another leading prenatal in a clinical trial over 24 weeks, Essential Prenatal was clinically proven to†: 💛Support adequate folate levels* 💛Support cortisol levels* 💛Help support baby’s bone health* 💛Be gentle on the stomach* †Based on a 24-week, randomized, double-blind, controlled clinical trial on 62 second and third trimester pregnant women. *These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease. #netflixdocumentary #pregnancy #ttc
Last week, Team Ritual headed to Washington, D.C. for our very first congressional briefing led by our Chief Impact Officer, Lindsay Dahl. We brought together experts Hannah Gardner and Tom Neltner to shine a light on heavy metal contamination in the supplement industry and the importance of stricter regulations. Want to help us push for change? Tap the link in our bio to fill out the email action and show your support 🙌 #womenshealth
179K
2.21K
30
10mo ago
ritual
Last week, Team Ritual headed to Washington, D.C. for our very first congressional briefing led by our Chief Impact Officer, Lindsay Dahl. We brought together experts Hannah Gardner and Tom Neltner to shine a light on heavy metal contamination in the supplement industry and the importance of stricter regulations. Want to help us push for change? Tap the link in our bio to fill out the email action and show your support 🙌 #womenshealth
We’ve taken the guesswork out of choosing your next Ritual this New Year! 😉 with up to 40% off when you start a new subscription today! #lyingchallenge
170K
1.31K
8
7mo ago
ritual
We’ve taken the guesswork out of choosing your next Ritual this New Year! 😉 with up to 40% off when you start a new subscription today! #lyingchallenge
This may not be science-backed dating advice… but our Magnesium+ is 😉 Magnesium helps support stress, and Tart Cherry helps ease mental fatigue.* ✌️
151K
4.20K
22
4mo ago
ritual
This may not be science-backed dating advice… but our Magnesium+ is 😉 Magnesium helps support stress, and Tart Cherry helps ease mental fatigue.* ✌️

Ritual (@ritual) Tiktok Stats & Analytics

Ritual (@ritual) has 165K Tiktok followers with a 2.16% engagement rate over the past 12 months. Across 261 videos, Ritual received 601K total likes and 27.9M views, averaging 2.30K likes per video. This page tracks Ritual's performance metrics, top content, and engagement trends — updated daily.

Ritual (@ritual) Tiktok Analytics FAQ

How many TikTok followers does Ritual have?+
Ritual (@ritual) has 165K TikTok followers as of July 2026.
What is Ritual's TikTok engagement rate?+
Ritual's TikTok engagement rate is 2.16% over the last 12 months, based on 261 videos.
How many likes does Ritual get on TikTok?+
Ritual received 601K total likes across 261 videos in the last 12 months, averaging 2.30K likes per video.
How many TikTok views does Ritual get?+
Ritual's TikTok content generated 27.9M total views over the last 12 months.