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37.2K
impressions
9.36M
likes
238K
comments
29.5K
posts
554
engagement
2.63%
emv
$284K
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From backyard barbecues in Texas to Walmart shelves nationwide—Smash Kitchen is here to bring bold flavor and real ingredients to the American pantry. Built by Glen Powell and the Smash Kitchen team, we’ve elevated the classics—ketchup, mustard, mayo, and BBQ sauce—using organic, non-GMO ingredients and zero artificial nonsense. Because real food should taste better, feel better, and be easy to find. Smash Kitchen is on the shelf. Let’s go. 🍅💥
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smashkitchen
From backyard barbecues in Texas to Walmart shelves nationwide—Smash Kitchen is here to bring bold flavor and real ingredients to the American pantry. Built by Glen Powell and the Smash Kitchen team, we’ve elevated the classics—ketchup, mustard, mayo, and BBQ sauce—using organic, non-GMO ingredients and zero artificial nonsense. Because real food should taste better, feel better, and be easy to find. Smash Kitchen is on the shelf. Let’s go. 🍅💥
Hot honey grilled cheese sandwiches is on the menu tonight at the firehouse! #ad #firefighter #dinner #grilledcheese
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Hot honey grilled cheese sandwiches is on the menu tonight at the firehouse! #ad #firefighter #dinner #grilledcheese
@glenpowell stopped by our test kitchen to show us his legendary GPBLT 🥪😍 The @smashkitchen sauces were flowing and it’s safe to say we’ll always make our #bacon the Glen Powell way #glenpowell #blt #sandwich #bacon #cooking #mayo #bbq #smashkitchen
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smashkitchen
@glenpowell stopped by our test kitchen to show us his legendary GPBLT 🥪😍 The @smashkitchen sauces were flowing and it’s safe to say we’ll always make our #bacon the Glen Powell way #glenpowell #blt #sandwich #bacon #cooking #mayo #bbq #smashkitchen
Press play and hear what fresh really sounds like. 👂🍅 Our Classic and Hot Honey Ketchups start with organic, vine-ripened California tomatoes—picked at peak flavor and processed within six hours of harvest for that just-picked freshness. Instead of high-fructose corn syrup, we use organic cane sugar. Instead of artificial dyes, we let nature do the coloring. The red? That’s real tomato. In our Hot Honey Ketchup, we take it up a notch with True Source Certified honey from a multi-generational family of beekeepers in Pennsylvania. We add a touch of organic red jalapeño purée—never powder—for a slow-building heat that hits the sweet spot. We all love ketchup—now we can love what’s in it, too. This is the way it should be: real, balanced, and borderline addictive. (We see you pouring extra.)
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smashkitchen
Press play and hear what fresh really sounds like. 👂🍅 Our Classic and Hot Honey Ketchups start with organic, vine-ripened California tomatoes—picked at peak flavor and processed within six hours of harvest for that just-picked freshness. Instead of high-fructose corn syrup, we use organic cane sugar. Instead of artificial dyes, we let nature do the coloring. The red? That’s real tomato. In our Hot Honey Ketchup, we take it up a notch with True Source Certified honey from a multi-generational family of beekeepers in Pennsylvania. We add a touch of organic red jalapeño purée—never powder—for a slow-building heat that hits the sweet spot. We all love ketchup—now we can love what’s in it, too. This is the way it should be: real, balanced, and borderline addictive. (We see you pouring extra.)
When we started Smash Kitchen, I realized I didn’t want to overthink the food I was eating every day. I just wanted to trust it. So we kept it simple. Real potatoes. Real corn. Ingredients you recognize. Because better ingredients make better food. It’s that straightforward. These are the kind of chips you pass around the table without thinking twice. Smash Kitchen chips are officially here — exclusively at @walmart - @glenpowell
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smashkitchen
When we started Smash Kitchen, I realized I didn’t want to overthink the food I was eating every day. I just wanted to trust it. So we kept it simple. Real potatoes. Real corn. Ingredients you recognize. Because better ingredients make better food. It’s that straightforward. These are the kind of chips you pass around the table without thinking twice. Smash Kitchen chips are officially here — exclusively at @walmart - @glenpowell
Calling all Austin locals! We’ve teamed up with @mightyfinetx to bring the heat with the Hot Honey BBQ Smash Burger (the ultimate gameday fuel) 🍔 Starting October 6th, swing by and get your hands on this limited-time burger of the month from Smash Kitchen and Mighty Fine.
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smashkitchen
Calling all Austin locals! We’ve teamed up with @mightyfinetx to bring the heat with the Hot Honey BBQ Smash Burger (the ultimate gameday fuel) 🍔 Starting October 6th, swing by and get your hands on this limited-time burger of the month from Smash Kitchen and Mighty Fine.
We’re also obsessed @kyliejenner
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smashkitchen
We’re also obsessed @kyliejenner
@smashkitchen just changed the game for my Summer BBQs #RealFlavorRealRecipes
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@smashkitchen just changed the game for my Summer BBQs #RealFlavorRealRecipes
He made cranberries 𝙞𝙘𝙤𝙣𝙞𝙘. We just made them spreadable. Cranberry Mayo is now available at @walmart
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He made cranberries 𝙞𝙘𝙤𝙣𝙞𝙘. We just made them spreadable. Cranberry Mayo is now available at @walmart
In case you missed Glen Powell’s IG story takeover yesterday, here’s a quick recap of launch day for his new brand @smashkitchen ! 🍔 Shop Smash Kitchen now, exclusively @Walmart 🍅❤️
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smashkitchen
In case you missed Glen Powell’s IG story takeover yesterday, here’s a quick recap of launch day for his new brand @smashkitchen ! 🍔 Shop Smash Kitchen now, exclusively @Walmart 🍅❤️
Faithful, the wait is over! Smash Kitchen has officially taken the field. We’ve teamed up with the San Francisco 49ers to bring bold flavor to Levi’s®️ Stadium. Catch the full play now and see how we’re serving up better ingredients, louder cheers, and the ultimate game day experience. Tag @smashkitchen when you spot us in the stadium! 🏈
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smashkitchen
Faithful, the wait is over! Smash Kitchen has officially taken the field. We’ve teamed up with the San Francisco 49ers to bring bold flavor to Levi’s®️ Stadium. Catch the full play now and see how we’re serving up better ingredients, louder cheers, and the ultimate game day experience. Tag @smashkitchen when you spot us in the stadium! 🏈
Spicy tuna salad with @smashkitchen #ad #SmashKitchenPartner 5 oz canned tuna, drained 1 Tbsp Smash Kitchen spicy mayo 1 tsp Smash Kitchen dijon mustard 2 Tbsp cilantro, chopped 1 small tomato, diced 1/4 red onion, diced 1/2 lime, juiced salt, to taste 1. In a mixing bowl, combine tuna, spicy mayo, dijon mustard, tomato, red onion, and lime juice. Toss until combined. Taste and adjust with additional salt if desired. 2. Garnish with cilantro and lime wedges. Serve with tortilla chips, crackers, or open-faced on toast.
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9mo ago
smashkitchen
Spicy tuna salad with @smashkitchen #ad #SmashKitchenPartner 5 oz canned tuna, drained 1 Tbsp Smash Kitchen spicy mayo 1 tsp Smash Kitchen dijon mustard 2 Tbsp cilantro, chopped 1 small tomato, diced 1/4 red onion, diced 1/2 lime, juiced salt, to taste 1. In a mixing bowl, combine tuna, spicy mayo, dijon mustard, tomato, red onion, and lime juice. Toss until combined. Taste and adjust with additional salt if desired. 2. Garnish with cilantro and lime wedges. Serve with tortilla chips, crackers, or open-faced on toast.
If you’ve ever wanted fast food vibes without the mystery ingredients… this one’s for you. Teamed up with @smashkitchen to give my smash burger a clean, organic, non-GMO glow-up. 🍔🔥#partner but I’d buy ‘em anyway.
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If you’ve ever wanted fast food vibes without the mystery ingredients… this one’s for you. Teamed up with @smashkitchen to give my smash burger a clean, organic, non-GMO glow-up. 🍔🔥#partner but I’d buy ‘em anyway.
@smashkitchen leveled up my mom game, the boys loved it! #ad #smashkitchen #realflavorrealrecipes #makelunchwithme #momlife #twinmom #realisticmomlife #relatablemomcontent
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@smashkitchen leveled up my mom game, the boys loved it! #ad #smashkitchen #realflavorrealrecipes #makelunchwithme #momlife #twinmom #realisticmomlife #relatablemomcontent
4.02.25
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4.02.25
Greek Chicken Gyro, but you know I had to make it smash-y 💥 I swapped the classic yogurt marinade for a bold mix of @SmashKitchen spicy mayo, OG mayo, yellow mustard, and Dijon and it was 👌🏻. Grilled the chicken, wrapped it in homemade flatbread, and stacked it with tzatziki, tomato, and red onion. Highly recommend smashing your chicken. (Inspired by @cookprimalgourmet’s full recipe in comments) #SmashKitchenPartner
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Greek Chicken Gyro, but you know I had to make it smash-y 💥 I swapped the classic yogurt marinade for a bold mix of @SmashKitchen spicy mayo, OG mayo, yellow mustard, and Dijon and it was 👌🏻. Grilled the chicken, wrapped it in homemade flatbread, and stacked it with tzatziki, tomato, and red onion. Highly recommend smashing your chicken. (Inspired by @cookprimalgourmet’s full recipe in comments) #SmashKitchenPartner
baked brie with apricot jam, maple nut brittle, rosemary & thyme, and crispy sourdough crostini made with @smashkitchen olive oil! recipe: 1 12 oz wheel of double cream Brie (chilled) 1/4 cup walnuts 1/4 cup pistachios 3-4 tbsp maple syrup @smashkitchen olive oil or avocado oil spray Pinch of flaky salt 1 sourdough baguette @smashkitchen extra virgin olive oil Fresh rosemary & thyme Line a small baking sheet with parchment paper, and spray with oil. Roughly chop up your nuts, and add them to a small skillet along with maple syrup. Turn the heat to medium, and cook until syrup is boiling and liquid has evaporated off, stirring frequently. Transfer to the baking sheet and spread into an even layer. Sprinkle with salt, and let cool until brittle is hardened (will still be a little sticky). Line a large baking sheet with parchment paper, and cut your baguette into 1-inch slices. Drizzle on your olive oil, and toss the bread in the oil. Broil for 1-2 minutes on high on each side until golden and crispy. Preheat oven to 350 F. Add the Brie to an oven-safe baking dish, and score the top of the Brie through the rind. Drizzle with some olive oil and top with spoonfuls of apricot jam, nut brittle, and a little bit of fresh rosemary and thyme. Bake for 7-10 minutes or until Brie is soft and melty in the middle. Keep an eye on it because it’ll melt fast! Serve immediately with crostini! #SmashKitchenPartner
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baked brie with apricot jam, maple nut brittle, rosemary & thyme, and crispy sourdough crostini made with @smashkitchen olive oil! recipe: 1 12 oz wheel of double cream Brie (chilled) 1/4 cup walnuts 1/4 cup pistachios 3-4 tbsp maple syrup @smashkitchen olive oil or avocado oil spray Pinch of flaky salt 1 sourdough baguette @smashkitchen extra virgin olive oil Fresh rosemary & thyme Line a small baking sheet with parchment paper, and spray with oil. Roughly chop up your nuts, and add them to a small skillet along with maple syrup. Turn the heat to medium, and cook until syrup is boiling and liquid has evaporated off, stirring frequently. Transfer to the baking sheet and spread into an even layer. Sprinkle with salt, and let cool until brittle is hardened (will still be a little sticky). Line a large baking sheet with parchment paper, and cut your baguette into 1-inch slices. Drizzle on your olive oil, and toss the bread in the oil. Broil for 1-2 minutes on high on each side until golden and crispy. Preheat oven to 350 F. Add the Brie to an oven-safe baking dish, and score the top of the Brie through the rind. Drizzle with some olive oil and top with spoonfuls of apricot jam, nut brittle, and a little bit of fresh rosemary and thyme. Bake for 7-10 minutes or until Brie is soft and melty in the middle. Keep an eye on it because it’ll melt fast! Serve immediately with crostini! #SmashKitchenPartner
Huddle up… @rootsfarmfresh fries + @smashkitchen sauces are the real MVP. 🏈💥
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smashkitchen
Huddle up… @rootsfarmfresh fries + @smashkitchen sauces are the real MVP. 🏈💥
If you’re an LA local, you know this burger. We’ve teamed up with Irv’s Burgers to bring their cult-favorite turkey burger…with a Friendsgiving twist featuring our Organic Cranberry Mayo. Find it at Irv’s Burgers in LA, San Diego, and Vegas starting today till December 1st.
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smashkitchen
If you’re an LA local, you know this burger. We’ve teamed up with Irv’s Burgers to bring their cult-favorite turkey burger…with a Friendsgiving twist featuring our Organic Cranberry Mayo. Find it at Irv’s Burgers in LA, San Diego, and Vegas starting today till December 1st.
CRUNCH. This is what better sounds like. We took the classics and made them better. Smash Kitchen chips are officially here, made with real potatoes, real corn, and ingredients you actually recognize. Turn the sound on. Grab a bag at @Walmart.
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smashkitchen
CRUNCH. This is what better sounds like. We took the classics and made them better. Smash Kitchen chips are officially here, made with real potatoes, real corn, and ingredients you actually recognize. Turn the sound on. Grab a bag at @Walmart.

Smash Kitchen (@smashkitchen) Instagram Stats & Analytics

Smash Kitchen (@smashkitchen) has 37.2K Instagram followers with a 2.63% engagement rate over the past 12 months. Across 554 posts, Smash Kitchen received 238K total likes and 8.65M impressions, averaging 1.08K likes per post. This page tracks Smash Kitchen's performance metrics, top content, and engagement trends — updated daily.

Smash Kitchen (@smashkitchen) Instagram Analytics FAQ

How many Instagram followers does Smash Kitchen have?+
Smash Kitchen (@smashkitchen) has 37.2K Instagram followers as of March 2026.
What is Smash Kitchen's Instagram engagement rate?+
Smash Kitchen's Instagram engagement rate is 2.63% over the last 12 months, based on 554 posts.
How many likes does Smash Kitchen get on Instagram?+
Smash Kitchen received 238K total likes across 554 posts in the last 12 months, averaging 1.08K likes per post.
How many Instagram impressions does Smash Kitchen get?+
Smash Kitchen's Instagram content generated 8.65M total impressions over the last 12 months.