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40.3K
impressions
5.23M
likes
115K
comments
41.5K
posts
215
engagement
2.33%
emv
$185K
Average per post
24.3K

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When we started Smash Kitchen, I realized I didn’t want to overthink the food I was eating every day. I just wanted to trust it. So we kept it simple. Real potatoes. Real corn. Ingredients you recognize. Because better ingredients make better food. It’s that straightforward. These are the kind of chips you pass around the table without thinking twice.

Smash Kitchen chips are officially here — exclusively at @walmart 

- @glenpowell
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smashkitchen
When we started Smash Kitchen, I realized I didn’t want to overthink the food I was eating every day. I just wanted to trust it. So we kept it simple. Real potatoes. Real corn. Ingredients you recognize. Because better ingredients make better food. It’s that straightforward. These are the kind of chips you pass around the table without thinking twice. Smash Kitchen chips are officially here — exclusively at @walmart - @glenpowell
Calling all Austin locals! We’ve teamed up with @mightyfinetx to bring the heat with the Hot Honey BBQ Smash Burger (the ultimate gameday fuel) 🍔

Starting October 6th, swing by and get your hands on this limited-time burger of the month from Smash Kitchen and Mighty Fine.
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smashkitchen
Calling all Austin locals! We’ve teamed up with @mightyfinetx to bring the heat with the Hot Honey BBQ Smash Burger (the ultimate gameday fuel) 🍔 Starting October 6th, swing by and get your hands on this limited-time burger of the month from Smash Kitchen and Mighty Fine.
We’re also obsessed @kyliejenner
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smashkitchen
We’re also obsessed @kyliejenner
@smashkitchen just changed the game for my Summer BBQs #RealFlavorRealRecipes
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@smashkitchen just changed the game for my Summer BBQs #RealFlavorRealRecipes
He made cranberries 𝙞𝙘𝙤𝙣𝙞𝙘. We just made them spreadable. Cranberry Mayo is now available at @walmart
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smashkitchen
He made cranberries 𝙞𝙘𝙤𝙣𝙞𝙘. We just made them spreadable. Cranberry Mayo is now available at @walmart
Faithful, the wait is over! Smash Kitchen has officially taken the field. 

We’ve teamed up with the San Francisco 49ers to bring bold flavor to Levi’s®️ Stadium.

Catch the full play now and see how we’re serving up better ingredients, louder cheers, and the ultimate game day experience.

Tag @smashkitchen when you spot us in the stadium! 🏈
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smashkitchen
Faithful, the wait is over! Smash Kitchen has officially taken the field. We’ve teamed up with the San Francisco 49ers to bring bold flavor to Levi’s®️ Stadium. Catch the full play now and see how we’re serving up better ingredients, louder cheers, and the ultimate game day experience. Tag @smashkitchen when you spot us in the stadium! 🏈
If you’ve ever wanted fast food vibes without the mystery ingredients… this one’s for you. Teamed up with @smashkitchen to give my smash burger a clean, organic, non-GMO glow-up. 🍔🔥#partner but I’d buy ‘em anyway.
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If you’ve ever wanted fast food vibes without the mystery ingredients… this one’s for you. Teamed up with @smashkitchen to give my smash burger a clean, organic, non-GMO glow-up. 🍔🔥#partner but I’d buy ‘em anyway.
Built with better ingredients from the start. That’s the whole idea behind Smash Kitchen, and why we’re excited to bring it to @Target. ❤️
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Built with better ingredients from the start. That’s the whole idea behind Smash Kitchen, and why we’re excited to bring it to @Target. ❤️
baked brie with apricot jam, maple nut brittle, rosemary & thyme, and crispy sourdough crostini made with @smashkitchen olive oil!

recipe:
1 12 oz wheel of double cream Brie (chilled)
1/4 cup walnuts
1/4 cup pistachios 
3-4 tbsp maple syrup 
@smashkitchen olive oil or avocado oil spray
Pinch of flaky salt
1 sourdough baguette
@smashkitchen extra virgin olive oil 
Fresh rosemary & thyme 

Line a small baking sheet with parchment paper, and spray with oil. Roughly chop up your nuts, and add them to a small skillet along with maple syrup. Turn the heat to medium, and cook until syrup is boiling and liquid has evaporated off, stirring frequently. Transfer to the baking sheet and spread into an even layer. Sprinkle with salt, and let cool until brittle is hardened (will still be a little sticky).

Line a large baking sheet with parchment paper, and cut your baguette into 1-inch slices. Drizzle on your olive oil, and toss the bread in the oil. Broil for 1-2 minutes on high on each side until golden and crispy. Preheat oven to 350 F.

Add the Brie to an oven-safe baking dish, and score the top of the Brie through the rind. Drizzle with some olive oil and top with spoonfuls of apricot jam, nut brittle, and a little bit of fresh rosemary and thyme. Bake for 7-10 minutes or until Brie is soft and melty in the middle. Keep an eye on it because it’ll melt fast!

Serve immediately with crostini! 

#SmashKitchenPartner
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baked brie with apricot jam, maple nut brittle, rosemary & thyme, and crispy sourdough crostini made with @smashkitchen olive oil! recipe: 1 12 oz wheel of double cream Brie (chilled) 1/4 cup walnuts 1/4 cup pistachios 3-4 tbsp maple syrup @smashkitchen olive oil or avocado oil spray Pinch of flaky salt 1 sourdough baguette @smashkitchen extra virgin olive oil Fresh rosemary & thyme Line a small baking sheet with parchment paper, and spray with oil. Roughly chop up your nuts, and add them to a small skillet along with maple syrup. Turn the heat to medium, and cook until syrup is boiling and liquid has evaporated off, stirring frequently. Transfer to the baking sheet and spread into an even layer. Sprinkle with salt, and let cool until brittle is hardened (will still be a little sticky). Line a large baking sheet with parchment paper, and cut your baguette into 1-inch slices. Drizzle on your olive oil, and toss the bread in the oil. Broil for 1-2 minutes on high on each side until golden and crispy. Preheat oven to 350 F. Add the Brie to an oven-safe baking dish, and score the top of the Brie through the rind. Drizzle with some olive oil and top with spoonfuls of apricot jam, nut brittle, and a little bit of fresh rosemary and thyme. Bake for 7-10 minutes or until Brie is soft and melty in the middle. Keep an eye on it because it’ll melt fast! Serve immediately with crostini! #SmashKitchenPartner
Greek Chicken Gyro, but you know I had to make it smash-y 💥

I swapped the classic yogurt marinade for a bold mix of @SmashKitchen spicy mayo, OG mayo, yellow mustard, and Dijon and it was 👌🏻. Grilled the chicken, wrapped it in homemade flatbread, and stacked it with tzatziki, tomato, and red onion.

Highly recommend smashing your chicken.

(Inspired by @cookprimalgourmet’s full recipe in comments)

#SmashKitchenPartner
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Greek Chicken Gyro, but you know I had to make it smash-y 💥 I swapped the classic yogurt marinade for a bold mix of @SmashKitchen spicy mayo, OG mayo, yellow mustard, and Dijon and it was 👌🏻. Grilled the chicken, wrapped it in homemade flatbread, and stacked it with tzatziki, tomato, and red onion. Highly recommend smashing your chicken. (Inspired by @cookprimalgourmet’s full recipe in comments) #SmashKitchenPartner
Attention passengers... ✈️ Smash Kitchen is officially flying with @americanair. Next time you pre-order the Classic Sliders and Fries in domestic First Class, dress them with organic ketchup and mustard made with real ingredients. Your in-flight meal just got upgraded.
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Attention passengers... ✈️ Smash Kitchen is officially flying with @americanair. Next time you pre-order the Classic Sliders and Fries in domestic First Class, dress them with organic ketchup and mustard made with real ingredients. Your in-flight meal just got upgraded.
When the boss says we need better tomatoes… you text your tomato guy. Now at @Target. 🍟
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smashkitchen
When the boss says we need better tomatoes… you text your tomato guy. Now at @Target. 🍟
Doing Something A Little Different Today With @smashkitchen 🌮 Cinco de Mayo On Taco Tuesday? 🔥 #sponsored
 
Taco Tuesday Loaded Nachos - 
 
@smashkitchen Tortilla Chips 
Ground Beef 
@smashkitchen Green Taco Sauce 
Black Beans 
Lime 
Crema Drizzle 
@smashkitchen Thick & Chunky Salsa 
Jalapeño 
Cilantro 
Pepper Jack Cheese
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Doing Something A Little Different Today With @smashkitchen 🌮 Cinco de Mayo On Taco Tuesday? 🔥 #sponsored Taco Tuesday Loaded Nachos - @smashkitchen Tortilla Chips Ground Beef @smashkitchen Green Taco Sauce Black Beans Lime Crema Drizzle @smashkitchen Thick & Chunky Salsa Jalapeño Cilantro Pepper Jack Cheese
Huddle up… @rootsfarmfresh fries + @smashkitchen sauces are the real MVP. 🏈💥
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Huddle up… @rootsfarmfresh fries + @smashkitchen sauces are the real MVP. 🏈💥
If you’re an LA local, you know this burger. 

We’ve teamed up with Irv’s Burgers to bring their cult-favorite turkey burger…with a Friendsgiving twist featuring our Organic Cranberry Mayo. 

Find it at Irv’s Burgers in LA, San Diego, and Vegas starting today till December 1st.
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If you’re an LA local, you know this burger. We’ve teamed up with Irv’s Burgers to bring their cult-favorite turkey burger…with a Friendsgiving twist featuring our Organic Cranberry Mayo. Find it at Irv’s Burgers in LA, San Diego, and Vegas starting today till December 1st.
CRUNCH.

This is what better sounds like.

We took the classics and made them better. Smash Kitchen chips are officially here, made with real potatoes, real corn, and ingredients you actually recognize.

Turn the sound on. Grab a bag at @Walmart.
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smashkitchen
CRUNCH. This is what better sounds like. We took the classics and made them better. Smash Kitchen chips are officially here, made with real potatoes, real corn, and ingredients you actually recognize. Turn the sound on. Grab a bag at @Walmart.
🚨National Ketchup Day Alert🚨

@glenpowell personally signed a limited number of Smash Kitchen Ketchup bottles hidden in @target stores across America. 

Find one. Post it. Tag us. 🤝 
(P.S. Comment “KETCHUP” for a special surprise 👀)
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🚨National Ketchup Day Alert🚨 @glenpowell personally signed a limited number of Smash Kitchen Ketchup bottles hidden in @target stores across America. Find one. Post it. Tag us. 🤝 (P.S. Comment “KETCHUP” for a special surprise 👀)
We’ve got something popping 🍿
All-organic popcorn made with real, simple ingredients like organic corn, real butter, and a pinch of sea salt.
Simple, easy, always a good idea.

Now at @walmart.
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We’ve got something popping 🍿 All-organic popcorn made with real, simple ingredients like organic corn, real butter, and a pinch of sea salt. Simple, easy, always a good idea. Now at @walmart.
***GIVEAWAY*** Ready for the big game? We’re hooking one winner up with a $1K Walmart gift card + the full Smash Kitchen lineup of sauces and oils, perfect for air frying your game-day snacks and keeping things covered all week long.

How to enter: 
1. Follow and like this post.
2. Reshare to stories
3. Tag a friend and comment “GAME DAY” (One tagged comment=1 Entry) 

Giveaway Rules: 
Giveaway ends Saturday, 2/7/2025, 10 AM PST. Winner will be drawn, 10:00 AM PT. 
No purchase necessary. Prizes have no cash value and are non-transferable. This giveaway is not sponsored, endorsed, administered by, or associated with Instagram. Winners must have a public IG profile and will be notified via DM.
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***GIVEAWAY*** Ready for the big game? We’re hooking one winner up with a $1K Walmart gift card + the full Smash Kitchen lineup of sauces and oils, perfect for air frying your game-day snacks and keeping things covered all week long. How to enter: 1. Follow and like this post. 2. Reshare to stories 3. Tag a friend and comment “GAME DAY” (One tagged comment=1 Entry) Giveaway Rules: Giveaway ends Saturday, 2/7/2025, 10 AM PST. Winner will be drawn, 10:00 AM PT. No purchase necessary. Prizes have no cash value and are non-transferable. This giveaway is not sponsored, endorsed, administered by, or associated with Instagram. Winners must have a public IG profile and will be notified via DM.
Condiments deserve the same respect as a fine wine. That’s why our co-founder Glen Powell is stepping in as condiment sommelier for the Guided Dipping. Sip, dip, repeat.
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smashkitchen
Condiments deserve the same respect as a fine wine. That’s why our co-founder Glen Powell is stepping in as condiment sommelier for the Guided Dipping. Sip, dip, repeat.

Smash Kitchen (@smashkitchen) Instagram Stats & Analytics

Smash Kitchen (@smashkitchen) has 40.3K Instagram followers with a 2.33% engagement rate over the past 12 months. Across 215 posts, Smash Kitchen received 115K total likes and 4.56M impressions, averaging 536 likes per post. This page tracks Smash Kitchen's performance metrics, top content, and engagement trends — updated daily.

Smash Kitchen (@smashkitchen) Instagram Analytics FAQ

How many Instagram followers does Smash Kitchen have?+
Smash Kitchen (@smashkitchen) has 40.3K Instagram followers as of June 2026.
What is Smash Kitchen's Instagram engagement rate?+
Smash Kitchen's Instagram engagement rate is 2.33% over the last 12 months, based on 215 posts.
How many likes does Smash Kitchen get on Instagram?+
Smash Kitchen received 115K total likes across 215 posts in the last 12 months, averaging 536 likes per post.
How many Instagram impressions does Smash Kitchen get?+
Smash Kitchen's Instagram content generated 4.56M total impressions over the last 12 months.