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52.7K
impressions
22.8M
likes
689K
comments
8.26K
posts
184
engagement
2.99%
emv
$638K
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Todd Graves. Raising Cane’s.

Available everywhere you get podcasts.

@toddgraves @raisingcanes
11.7M
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davidsenra
Todd Graves. Raising Cane’s. Available everywhere you get podcasts. @toddgraves @raisingcanes
The simple genius of Rick Rubin. My full conversation with Rick comes out tomorrow. @rickrubin @tetragrammaton.now
3.22M
99.8K
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1w ago
davidsenra
The simple genius of Rick Rubin. My full conversation with Rick comes out tomorrow. @rickrubin @tetragrammaton.now
Rick Rubin describes his daily struggle: 

“There is a part of me that doesn't want to show up for anything and I have to overcome that every day.”

“I'm lazy. It's a real part of it. I'm telling you an honest piece of this which is every day it's not like "Let's go!”

Every day it's like "Oh no. I've got to go work.”
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1w ago
davidsenra
Rick Rubin describes his daily struggle: “There is a part of me that doesn't want to show up for anything and I have to overcome that every day.” “I'm lazy. It's a real part of it. I'm telling you an honest piece of this which is every day it's not like "Let's go!” Every day it's like "Oh no. I've got to go work.”
Dana White’s last $10 million bet on the UFC paid off.
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3w ago
davidsenra
Dana White’s last $10 million bet on the UFC paid off.
"We're naturally drawn to people who are extremely authentic."

@IvankaTrump on authenticity and how to create a life that's tailor-made for you:

"Dana White is a great example of somebody who knows himself so well. He's authentically who he is. He would be wildly uncomfortable wearing a mask and performing in some other role. I think Rick Rubin [is too].

Dolly Parton. I love her. She is who she is and she's always been the same and she really owns it."

"We're naturally drawn to people who are extremely authentic."

"You can't outsource decision-making for major decisions in your personal or professional life."

"You have to do the work of really getting to know yourself and what feels right."

"When decisions —regardless of how hard they are —align with your values it always feels good. It can be difficult but you never question it. You never second-guess. You don't look back and wonder what if. It's the decisions you take that don't fully feel right, that don't align with your true self, that don't align with those core values that you hold, those are the things that I think you always regret."

"So many people are really afraid to be themselves. The reality is you're going to get criticized either way. You might as well be the best version of you possible."
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davidsenra
"We're naturally drawn to people who are extremely authentic." @IvankaTrump on authenticity and how to create a life that's tailor-made for you: "Dana White is a great example of somebody who knows himself so well. He's authentically who he is. He would be wildly uncomfortable wearing a mask and performing in some other role. I think Rick Rubin [is too]. Dolly Parton. I love her. She is who she is and she's always been the same and she really owns it." "We're naturally drawn to people who are extremely authentic." "You can't outsource decision-making for major decisions in your personal or professional life." "You have to do the work of really getting to know yourself and what feels right." "When decisions —regardless of how hard they are —align with your values it always feels good. It can be difficult but you never question it. You never second-guess. You don't look back and wonder what if. It's the decisions you take that don't fully feel right, that don't align with your true self, that don't align with those core values that you hold, those are the things that I think you always regret." "So many people are really afraid to be themselves. The reality is you're going to get criticized either way. You might as well be the best version of you possible."
Michael Ovitz built the most powerful agency in Hollywood by making history mandatory.

He lived below Martin Scorsese, who screened films every night. Ovitz brought takeout and questions and absorbed knowledge about every director.

Then he made his agents do the same thing.

He required every CAA agent to watch every Academy Award winner—Best Picture, Best Director, Best Actor, Best Actress, Best Writer—from the first ceremony forward.

While competitors chased meetings, CAA agents showed up fluent in 80 years of cinema.

That pattern recognition let them see what others couldn't: packages beat single clients. IP beats talent. Ownership beats commissions.

Ovitz called it "past is prologue."

"If you know history, you pretty much can predict the future."

David Ogilvy called it a "teaching hospital."

Same idea: Make excellence institutional, not personal.
456K
37.8K
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6mo ago
davidsenra
Michael Ovitz built the most powerful agency in Hollywood by making history mandatory. He lived below Martin Scorsese, who screened films every night. Ovitz brought takeout and questions and absorbed knowledge about every director. Then he made his agents do the same thing. He required every CAA agent to watch every Academy Award winner—Best Picture, Best Director, Best Actor, Best Actress, Best Writer—from the first ceremony forward. While competitors chased meetings, CAA agents showed up fluent in 80 years of cinema. That pattern recognition let them see what others couldn't: packages beat single clients. IP beats talent. Ownership beats commissions. Ovitz called it "past is prologue." "If you know history, you pretty much can predict the future." David Ogilvy called it a "teaching hospital." Same idea: Make excellence institutional, not personal.
Nine years ago, I launched Founders (@founderspodcast).

This week, I'm launching a new podcast called David Senra. 

The first episode goes live this Sunday. 

Founders will still come out every week.

@scicommedia // @hubermanlab

Available on all podcast apps, on YouTube, on X and at davidsenra.com.
363K
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8mo ago
davidsenra
Nine years ago, I launched Founders (@founderspodcast). This week, I'm launching a new podcast called David Senra. The first episode goes live this Sunday. Founders will still come out every week. @scicommedia // @hubermanlab Available on all podcast apps, on YouTube, on X and at davidsenra.com.
How Elon Musk fixed Starlink: 

“Starlink was a mess. It was 10X too expensive and they were building 1/10 of how many they needed. 

Elon’s like I’ve had it. This is now the bottleneck. I’m fixing this.

He grabs a team of engineers that he trusts and they fly up to Seattle. 

They fire the entire Starlink leadership team. 

They sit down in a war room and they start running the algorithm. 

- What is the first principles of satellite design? 

- How simple can we make this thing? 

- Why does this exist? 

- Why are these two things so far apart? 

- Why do we need this much energy? 

- Why do we need this manufacturing process? 

And over the course of a few months they make a two order of magnitude leap. 

These people had never encountered this design before, but just by applying the algorithm and working with maniacal urgency towards this extremely high design bar, they created this product that’s now — if it was a standalone business — would be worth tens of billions of dollars [or more].”
348K
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1mo ago
davidsenra
How Elon Musk fixed Starlink: “Starlink was a mess. It was 10X too expensive and they were building 1/10 of how many they needed. Elon’s like I’ve had it. This is now the bottleneck. I’m fixing this. He grabs a team of engineers that he trusts and they fly up to Seattle. They fire the entire Starlink leadership team. They sit down in a war room and they start running the algorithm. - What is the first principles of satellite design? - How simple can we make this thing? - Why does this exist? - Why are these two things so far apart? - Why do we need this much energy? - Why do we need this manufacturing process? And over the course of a few months they make a two order of magnitude leap. These people had never encountered this design before, but just by applying the algorithm and working with maniacal urgency towards this extremely high design bar, they created this product that’s now — if it was a standalone business — would be worth tens of billions of dollars [or more].”
Ivanka Trump.

Out now. May 31, 2026.

Available everywhere you get podcasts.

@ivankatrump
286K
11.4K
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1d ago
davidsenra
Ivanka Trump. Out now. May 31, 2026. Available everywhere you get podcasts. @ivankatrump
Steve Jobs had soul in the game. My new conversation with Jimmy Iovine is full of Steve Jobs’ stories I’ve never heard anywhere else (and I’ve made 15 episodes about Steve for Founders!). Watch the full conversation. It’s incredible.
211K
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davidsenra
Steve Jobs had soul in the game. My new conversation with Jimmy Iovine is full of Steve Jobs’ stories I’ve never heard anywhere else (and I’ve made 15 episodes about Steve for Founders!). Watch the full conversation. It’s incredible.
Dana White on the importance of blocking out negativity:

 There’s this Bruce Lee quote: 

“Don’t speak negatively about yourself. Your body doesn’t know the difference. Words are energy and cast spells. Change the way you speak about yourself, and you can change your life.” 

If you just sit around and talk about your fucking problems all the time it actually makes it worse. 

I never take in any negativity. 

I literally block it out. 

I block all the noise out. 

Like these guys who report on what we’re doing that have no clue on what we’re doing? 

Why would I want to hear anything they have to say?

They’re zeroes. 

They’ve literally never done anything in their life, especially in this business. 

Why would I listen to anything that they have to say?”
198K
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3w ago
davidsenra
Dana White on the importance of blocking out negativity: There’s this Bruce Lee quote: “Don’t speak negatively about yourself. Your body doesn’t know the difference. Words are energy and cast spells. Change the way you speak about yourself, and you can change your life.” If you just sit around and talk about your fucking problems all the time it actually makes it worse. I never take in any negativity. I literally block it out. I block all the noise out. Like these guys who report on what we’re doing that have no clue on what we’re doing? Why would I want to hear anything they have to say? They’re zeroes. They’ve literally never done anything in their life, especially in this business. Why would I listen to anything that they have to say?”
“Entrepreneurs go to war literally every day. Somebody's trying to fuck you. Somebody's trying to take what you have. Somebody's trying to tear down your business literally every day."

"There's always something wrong and always something that needs to be fixed every minute of every day." 

— @danawhite
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2w ago
davidsenra
“Entrepreneurs go to war literally every day. Somebody's trying to fuck you. Somebody's trying to take what you have. Somebody's trying to tear down your business literally every day." "There's always something wrong and always something that needs to be fixed every minute of every day." — @danawhite
How Elon Musk thinks about money:

“Elon would always be at work on Sunday, and we had some chats where he laid out his philosophy. 

He would say that everything we did was a function of our burn rate and that we were burning through a hundred thousand dollars per day. 

It was this very entrepreneurial, Silicon Valley way of thinking that none of the aerospace engineers in Los Angeles were dialed into. 

Sometimes he wouldn’t let you buy a part for two thousand dollars because he expected you to find it cheaper or invent something cheaper. 

Other times, he wouldn’t flinch at renting a plane for ninety thousand dollars to get something to Kwaj because it saved an entire workday, so it was worth it. 

—
This is my favorite part and the main point:
—

He would place this urgency that he expected the revenue in ten years to be ten million dollars a day and that every day we were slower to achieve our goals was a day of missing out on that money.”
160K
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1mo ago
davidsenra
How Elon Musk thinks about money: “Elon would always be at work on Sunday, and we had some chats where he laid out his philosophy. He would say that everything we did was a function of our burn rate and that we were burning through a hundred thousand dollars per day. It was this very entrepreneurial, Silicon Valley way of thinking that none of the aerospace engineers in Los Angeles were dialed into. Sometimes he wouldn’t let you buy a part for two thousand dollars because he expected you to find it cheaper or invent something cheaper. Other times, he wouldn’t flinch at renting a plane for ninety thousand dollars to get something to Kwaj because it saved an entire workday, so it was worth it. — This is my favorite part and the main point: — He would place this urgency that he expected the revenue in ten years to be ten million dollars a day and that every day we were slower to achieve our goals was a day of missing out on that money.”
@IvankaTrump on escaping competition through authenticity: 

“Naval Ravikant (@naval) always says escape competition through authenticity.

If you’re competing it’s because you’re copying. 

Build something that fully comes from you and that will feel most right. 

It’s also the thing that’s least replicable. 

I love the idea of just escaping competition through authenticity but you have to do the hard work of knowing who you are.”
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davidsenra
@IvankaTrump on escaping competition through authenticity: “Naval Ravikant (@naval) always says escape competition through authenticity. If you’re competing it’s because you’re copying. Build something that fully comes from you and that will feel most right. It’s also the thing that’s least replicable. I love the idea of just escaping competition through authenticity but you have to do the hard work of knowing who you are.”
Telling @danawhite about @toddgraves and his $20 billion chicken finger dream: 

“You two are a lot alike. You both get motivation from other people telling you you’re going to fail, you both think entrepreneurs should take more risk, and you both were put this earth to do exactly what you’re doing.”
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davidsenra
Telling @danawhite about @toddgraves and his $20 billion chicken finger dream: “You two are a lot alike. You both get motivation from other people telling you you’re going to fail, you both think entrepreneurs should take more risk, and you both were put this earth to do exactly what you’re doing.”
Rick Rubin’s House on the Mountain test: 

Create according to your own taste, not for applause, critics, algorithms, or market demand. 

“Imagine going to live on a mountaintop by yourself, forever. You build a home that no one will ever visit. Still, you invest the time and effort to shape the space in which you’ll spend your days. The wood, the plates, the pillows—all magnificent. Curated to your taste.”

“This is the essence of great art. We create our art so we may inhabit it ourselves.” 

“I’m willing to go to extremes to make the thing that I want to inhabit and it’s not for anyone else. It’s just for me.”
114K
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3d ago
davidsenra
Rick Rubin’s House on the Mountain test: Create according to your own taste, not for applause, critics, algorithms, or market demand. “Imagine going to live on a mountaintop by yourself, forever. You build a home that no one will ever visit. Still, you invest the time and effort to shape the space in which you’ll spend your days. The wood, the plates, the pillows—all magnificent. Curated to your taste.” “This is the essence of great art. We create our art so we may inhabit it ourselves.” “I’m willing to go to extremes to make the thing that I want to inhabit and it’s not for anyone else. It’s just for me.”
“If @joerogan goes, I go.”

Dana White on his loyalty to Joe Rogan.
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2w ago
davidsenra
“If @joerogan goes, I go.” Dana White on his loyalty to Joe Rogan.
If you put David Goggins, Richard Feynman and Napoleon together you get Elon Musk

"He's David Goggins' level intensity, he's Richard Feynman's level of unconventional technical brilliance, and he's Napoleon's strategic genius and insane bias to action.

Those three traits combined make him just incredibly singular.

Even if you put in this amount of time trying to know your business from A to Z, without that deep technical intuition or sense of the fundamentals of the physics and the materials, you couldn't make the calls that he's making.

The founder is the guardian of the company's soul."

— Eric Jorgenson (@erjorgenson)
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2mo ago
davidsenra
If you put David Goggins, Richard Feynman and Napoleon together you get Elon Musk "He's David Goggins' level intensity, he's Richard Feynman's level of unconventional technical brilliance, and he's Napoleon's strategic genius and insane bias to action. Those three traits combined make him just incredibly singular. Even if you put in this amount of time trying to know your business from A to Z, without that deep technical intuition or sense of the fundamentals of the physics and the materials, you couldn't make the calls that he's making. The founder is the guardian of the company's soul." — Eric Jorgenson (@erjorgenson)
“If @joerogan goes, I go.” 

Dana White on his loyalty to Joe Rogan.
108K
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2w ago
davidsenra
“If @joerogan goes, I go.” Dana White on his loyalty to Joe Rogan.
"People like to talk, and they don't like to listen." —@rickrubin
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4d ago
davidsenra
"People like to talk, and they don't like to listen." —@rickrubin

David Senra (@davidsenra) Instagram Stats & Analytics

David Senra (@davidsenra) has 52.7K Instagram followers with a 2.99% engagement rate over the past 12 months. Across 184 posts, David Senra received 689K total likes and 21.5M impressions, averaging 3.74K likes per post. This page tracks David Senra's performance metrics, top content, and engagement trends — updated daily.

David Senra (@davidsenra) Instagram Analytics FAQ

How many Instagram followers does David Senra have?+
David Senra (@davidsenra) has 52.7K Instagram followers as of June 2026.
What is David Senra's Instagram engagement rate?+
David Senra's Instagram engagement rate is 2.99% over the last 12 months, based on 184 posts.
How many likes does David Senra get on Instagram?+
David Senra received 689K total likes across 184 posts in the last 12 months, averaging 3.74K likes per post.
How many Instagram impressions does David Senra get?+
David Senra's Instagram content generated 21.5M total impressions over the last 12 months.