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likes
1.37M
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34.3K
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engagement
3.30%
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The simple genius of Rick Rubin. My full conversation with Rick comes out tomorrow. @rickrubin @tetragrammaton.now
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davidsenra
The simple genius of Rick Rubin. My full conversation with Rick comes out tomorrow. @rickrubin @tetragrammaton.now
How Tobi Lutke got over his fear of public speaking: “I  was terrified of public speaking until I sat down for like a week and every day I spent ten minutes just writing that I like public speaking.” “ If you tell yourself or write something down 100 times about yourself, that writes it into the prefrontal cortex at such a deep level that your brain will start reconciling you to that.” “It’s not a placebo. You actively change your prefrontal cortex.”
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davidsenra
How Tobi Lutke got over his fear of public speaking: “I  was terrified of public speaking until I sat down for like a week and every day I spent ten minutes just writing that I like public speaking.” “ If you tell yourself or write something down 100 times about yourself, that writes it into the prefrontal cortex at such a deep level that your brain will start reconciling you to that.” “It’s not a placebo. You actively change your prefrontal cortex.”
The mind is a powerful place and what you feed it can affect you in a powerful way. How @tobi got over his fear of public speaking: “I was terrified of public speaking until I sat down for like a week and every day I spent ten minutes just writing that I like public speaking.” “If you tell yourself or write something down 100 times about yourself, that writes it into the prefrontal cortex at such a deep level that your brain will start reconciling you to that.” “It’s not a placebo. You actively change your prefrontal cortex.”
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davidsenra
The mind is a powerful place and what you feed it can affect you in a powerful way. How @tobi got over his fear of public speaking: “I was terrified of public speaking until I sat down for like a week and every day I spent ten minutes just writing that I like public speaking.” “If you tell yourself or write something down 100 times about yourself, that writes it into the prefrontal cortex at such a deep level that your brain will start reconciling you to that.” “It’s not a placebo. You actively change your prefrontal cortex.”
“Never say negative things about yourself or what you’re working on or what you’re doing even if you’re joking because your body doesn’t know the difference.” I saw Rogan talking about this thing when he was talking to some psychologist about if you just sit around and talk about your fucking problems all the time. It actually makes it worse. I never take in any negativity. I literally block it. I call it noise and I block all that noise out.“
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davidsenra
“Never say negative things about yourself or what you’re working on or what you’re doing even if you’re joking because your body doesn’t know the difference.” I saw Rogan talking about this thing when he was talking to some psychologist about if you just sit around and talk about your fucking problems all the time. It actually makes it worse. I never take in any negativity. I literally block it. I call it noise and I block all that noise out.“
@IvankaTrump on refining your instinct: “People will say ‘Trust your instinct’ but instinct has to be developed.” “My instinct when I was 22 is different from my instinct today. Instinct is honed and refined over time.” “You start to develop reps and patterns and confidence. Which is so important.” “It's really hard to trust yourself or trust your gut if you're deeply insecure and you haven't developed a rhythm or you haven't had some successes.” “The little wins I had set the foundation for my instincts and for the confidence that would come later.”
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davidsenra
@IvankaTrump on refining your instinct: “People will say ‘Trust your instinct’ but instinct has to be developed.” “My instinct when I was 22 is different from my instinct today. Instinct is honed and refined over time.” “You start to develop reps and patterns and confidence. Which is so important.” “It's really hard to trust yourself or trust your gut if you're deeply insecure and you haven't developed a rhythm or you haven't had some successes.” “The little wins I had set the foundation for my instincts and for the confidence that would come later.”
Dana White’s last $10 million bet on the UFC paid off.
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davidsenra
Dana White’s last $10 million bet on the UFC paid off.
You would have made billions if you gave seed checks to everyone who was at Alexandr Wang's 19th birthday party: - Jeff Yan went on to start Hyperliquid (~$20B) - Scott Wu went on to start Cognition ($48B) - Jesse Zhang went on to start Decagon ($4.5B) And Wang himself who started Scale AI, and got $14.3B from Meta for 49% of it. Wang explains: “I was doing a winternship at a trading firm called HRT. There were 12 of us, almost all of whom were students at either Harvard or MIT. I recently met up with the founder of HRT and they were talking about, ‘We're starting to do some private investments.’ I was like, ‘Just invest into the interns! All the interns get seed checks!’” From my conversation with @alexandr
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davidsenra
You would have made billions if you gave seed checks to everyone who was at Alexandr Wang's 19th birthday party: - Jeff Yan went on to start Hyperliquid (~$20B) - Scott Wu went on to start Cognition ($48B) - Jesse Zhang went on to start Decagon ($4.5B) And Wang himself who started Scale AI, and got $14.3B from Meta for 49% of it. Wang explains: “I was doing a winternship at a trading firm called HRT. There were 12 of us, almost all of whom were students at either Harvard or MIT. I recently met up with the founder of HRT and they were talking about, ‘We're starting to do some private investments.’ I was like, ‘Just invest into the interns! All the interns get seed checks!’” From my conversation with @alexandr
Rick Rubin describes his daily struggle: “There is a part of me that doesn't want to show up for anything and I have to overcome that every day.” “I'm lazy. It's a real part of it. I'm telling you an honest piece of this which is every day it's not like "Let's go!” Every day it's like "Oh no. I've got to go work.”
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Rick Rubin describes his daily struggle: “There is a part of me that doesn't want to show up for anything and I have to overcome that every day.” “I'm lazy. It's a real part of it. I'm telling you an honest piece of this which is every day it's not like "Let's go!” Every day it's like "Oh no. I've got to go work.”
"We're naturally drawn to people who are extremely authentic." @IvankaTrump on authenticity and how to create a life that's tailor-made for you: "Dana White is a great example of somebody who knows himself so well. He's authentically who he is. He would be wildly uncomfortable wearing a mask and performing in some other role. I think Rick Rubin [is too]. Dolly Parton. I love her. She is who she is and she's always been the same and she really owns it." "We're naturally drawn to people who are extremely authentic." "You can't outsource decision-making for major decisions in your personal or professional life." "You have to do the work of really getting to know yourself and what feels right." "When decisions —regardless of how hard they are —align with your values it always feels good. It can be difficult but you never question it. You never second-guess. You don't look back and wonder what if. It's the decisions you take that don't fully feel right, that don't align with your true self, that don't align with those core values that you hold, those are the things that I think you always regret." "So many people are really afraid to be themselves. The reality is you're going to get criticized either way. You might as well be the best version of you possible."
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"We're naturally drawn to people who are extremely authentic." @IvankaTrump on authenticity and how to create a life that's tailor-made for you: "Dana White is a great example of somebody who knows himself so well. He's authentically who he is. He would be wildly uncomfortable wearing a mask and performing in some other role. I think Rick Rubin [is too]. Dolly Parton. I love her. She is who she is and she's always been the same and she really owns it." "We're naturally drawn to people who are extremely authentic." "You can't outsource decision-making for major decisions in your personal or professional life." "You have to do the work of really getting to know yourself and what feels right." "When decisions —regardless of how hard they are —align with your values it always feels good. It can be difficult but you never question it. You never second-guess. You don't look back and wonder what if. It's the decisions you take that don't fully feel right, that don't align with your true self, that don't align with those core values that you hold, those are the things that I think you always regret." "So many people are really afraid to be themselves. The reality is you're going to get criticized either way. You might as well be the best version of you possible."
@IvankaTrump on escaping competition through authenticity: “Naval Ravikant (@naval) always says escape competition through authenticity. If you’re competing it’s because you’re copying. Build something that fully comes from you and that will feel most right. It’s also the thing that’s least replicable. I love the idea of just escaping competition through authenticity but you have to do the hard work of knowing who you are.”
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@IvankaTrump on escaping competition through authenticity: “Naval Ravikant (@naval) always says escape competition through authenticity. If you’re competing it’s because you’re copying. Build something that fully comes from you and that will feel most right. It’s also the thing that’s least replicable. I love the idea of just escaping competition through authenticity but you have to do the hard work of knowing who you are.”
How Elon Musk fixed Starlink: “Starlink was a mess. It was 10X too expensive and they were building 1/10 of how many they needed. Elon’s like I’ve had it. This is now the bottleneck. I’m fixing this. He grabs a team of engineers that he trusts and they fly up to Seattle. They fire the entire Starlink leadership team. They sit down in a war room and they start running the algorithm. - What is the first principles of satellite design? - How simple can we make this thing? - Why does this exist? - Why are these two things so far apart? - Why do we need this much energy? - Why do we need this manufacturing process? And over the course of a few months they make a two order of magnitude leap. These people had never encountered this design before, but just by applying the algorithm and working with maniacal urgency towards this extremely high design bar, they created this product that’s now — if it was a standalone business — would be worth tens of billions of dollars [or more].”
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davidsenra
How Elon Musk fixed Starlink: “Starlink was a mess. It was 10X too expensive and they were building 1/10 of how many they needed. Elon’s like I’ve had it. This is now the bottleneck. I’m fixing this. He grabs a team of engineers that he trusts and they fly up to Seattle. They fire the entire Starlink leadership team. They sit down in a war room and they start running the algorithm. - What is the first principles of satellite design? - How simple can we make this thing? - Why does this exist? - Why are these two things so far apart? - Why do we need this much energy? - Why do we need this manufacturing process? And over the course of a few months they make a two order of magnitude leap. These people had never encountered this design before, but just by applying the algorithm and working with maniacal urgency towards this extremely high design bar, they created this product that’s now — if it was a standalone business — would be worth tens of billions of dollars [or more].”
“Failure is so much more interesting than success. And it always saddens me that school doesn’t teach that. At school the thing is to be brilliant and to get the answer right first time. And there are brilliant people who could do that, but for the rest of us who are not brilliant, we have to strive, and we have to go through failure. And we realize that you don’t get it right the first time or the second time. In my case and I counted it. It took 5,127 times. With failure you question it “Well why did it go wrong?” And actually the reason it goes wrong is often very, very interesting. Where something works you say “Great that worked.” You don’t even stop to wonder why it works. So you’ve got to enjoy failure.” —James Dyson
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“Failure is so much more interesting than success. And it always saddens me that school doesn’t teach that. At school the thing is to be brilliant and to get the answer right first time. And there are brilliant people who could do that, but for the rest of us who are not brilliant, we have to strive, and we have to go through failure. And we realize that you don’t get it right the first time or the second time. In my case and I counted it. It took 5,127 times. With failure you question it “Well why did it go wrong?” And actually the reason it goes wrong is often very, very interesting. Where something works you say “Great that worked.” You don’t even stop to wonder why it works. So you’ve got to enjoy failure.” —James Dyson
Michael Ovitz built the most powerful agency in Hollywood by making history mandatory. He lived below Martin Scorsese, who screened films every night. Ovitz brought takeout and questions and absorbed knowledge about every director. Then he made his agents do the same thing. He required every CAA agent to watch every Academy Award winner—Best Picture, Best Director, Best Actor, Best Actress, Best Writer—from the first ceremony forward. While competitors chased meetings, CAA agents showed up fluent in 80 years of cinema. That pattern recognition let them see what others couldn't: packages beat single clients. IP beats talent. Ownership beats commissions. Ovitz called it "past is prologue." "If you know history, you pretty much can predict the future." David Ogilvy called it a "teaching hospital." Same idea: Make excellence institutional, not personal.
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davidsenra
Michael Ovitz built the most powerful agency in Hollywood by making history mandatory. He lived below Martin Scorsese, who screened films every night. Ovitz brought takeout and questions and absorbed knowledge about every director. Then he made his agents do the same thing. He required every CAA agent to watch every Academy Award winner—Best Picture, Best Director, Best Actor, Best Actress, Best Writer—from the first ceremony forward. While competitors chased meetings, CAA agents showed up fluent in 80 years of cinema. That pattern recognition let them see what others couldn't: packages beat single clients. IP beats talent. Ownership beats commissions. Ovitz called it "past is prologue." "If you know history, you pretty much can predict the future." David Ogilvy called it a "teaching hospital." Same idea: Make excellence institutional, not personal.
Less is more but to get less you have to do more. From my conversation with Rick Rubin.
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davidsenra
Less is more but to get less you have to do more. From my conversation with Rick Rubin.
@iamjohnmackey founder of Whole Foods on why entrepreneurs need to follow their inner voice: “We have a voice. A deeper part of our being is whispering to us, telling us, urging us on to follow this. Entrepreneurs are following this inner voice.” “In my experience, most people do not answer that call because they’re too scared. A fear of failure, a fear of people ridiculing them, a fear of rejection.” “When you’re on the hero’s journey, you’re going to have a lot of setbacks and failures, but that’s all part of the path. That’s how you’re learning. That’s how you’re growing.” “The entrepreneurial journey is a hero’s journey, and a hero’s journey is a spiritual journey. It’s the journey of going deeper into yourself.”
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@iamjohnmackey founder of Whole Foods on why entrepreneurs need to follow their inner voice: “We have a voice. A deeper part of our being is whispering to us, telling us, urging us on to follow this. Entrepreneurs are following this inner voice.” “In my experience, most people do not answer that call because they’re too scared. A fear of failure, a fear of people ridiculing them, a fear of rejection.” “When you’re on the hero’s journey, you’re going to have a lot of setbacks and failures, but that’s all part of the path. That’s how you’re learning. That’s how you’re growing.” “The entrepreneurial journey is a hero’s journey, and a hero’s journey is a spiritual journey. It’s the journey of going deeper into yourself.”
Great men of history had little to no introspection. The personality that builds empires is not the same personality that sits around quietly questioning itself. Marc Andreessen and I discuss what we both noticed but no one talks about: David: You don’t have any levels of introspection? Marc: Yes, zero. As little as possible. David: Why? Marc: Move forward. Go! I found people who dwell in the past get stuck in the past. It’s a real problem and it’s a problem at work and it’s a problem at home. David: So I’ve read 400 biographies of history’s greatest entrepreneurs and someone asked me what the most surprising thing I’ve learned from this was [and I answered] they have little or zero introspection. Sam Walton didn’t wake up thinking about his internal self. He just woke up and was like: I like building Walmart. I’m going to keep building Walmart. I’m going to make more Walmarts. And he just kept doing it over and over again. Marc: If you go back 400 years ago it never would’ve occurred to anybody to be introspective. All of the modern conceptions around introspection and therapy, and all the things that kind of result from that are, a kind of a manufacture of the 1910s, 1920s. Great men of history didn’t sit around doing this stuff. The individual runs and does all these things and builds things and builds empires and builds companies and builds technology. And then this kind of this kind of guilt based whammy kind of showed up from Europe. A lot of it from Vienna in 1910, 1920s, Freud and all that entire movement. And kind of turned all that inward and basically said, okay, now we need to basically second guess the individual. We need to criticize the individual. The individual needs to self criticize. The individual needs to feel guilt, needs to look backwards, needs to dwell in the past. It never resonated with me.
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Great men of history had little to no introspection. The personality that builds empires is not the same personality that sits around quietly questioning itself. Marc Andreessen and I discuss what we both noticed but no one talks about: David: You don’t have any levels of introspection? Marc: Yes, zero. As little as possible. David: Why? Marc: Move forward. Go! I found people who dwell in the past get stuck in the past. It’s a real problem and it’s a problem at work and it’s a problem at home. David: So I’ve read 400 biographies of history’s greatest entrepreneurs and someone asked me what the most surprising thing I’ve learned from this was [and I answered] they have little or zero introspection. Sam Walton didn’t wake up thinking about his internal self. He just woke up and was like: I like building Walmart. I’m going to keep building Walmart. I’m going to make more Walmarts. And he just kept doing it over and over again. Marc: If you go back 400 years ago it never would’ve occurred to anybody to be introspective. All of the modern conceptions around introspection and therapy, and all the things that kind of result from that are, a kind of a manufacture of the 1910s, 1920s. Great men of history didn’t sit around doing this stuff. The individual runs and does all these things and builds things and builds empires and builds companies and builds technology. And then this kind of this kind of guilt based whammy kind of showed up from Europe. A lot of it from Vienna in 1910, 1920s, Freud and all that entire movement. And kind of turned all that inward and basically said, okay, now we need to basically second guess the individual. We need to criticize the individual. The individual needs to self criticize. The individual needs to feel guilt, needs to look backwards, needs to dwell in the past. It never resonated with me.
The ruthless prioritization and unexpected thoughtfulness of @zuck
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davidsenra
The ruthless prioritization and unexpected thoughtfulness of @zuck
Rick Rubin describes his daily struggle: “There is a part of me that doesn't want to show up for anything and I have to overcome that every day.” “I'm lazy. It's a real part of it. I'm telling you an honest piece of this which is every day it's not like "Let's go!” Every day it's like "Oh no. I've got to go work.”
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davidsenra
Rick Rubin describes his daily struggle: “There is a part of me that doesn't want to show up for anything and I have to overcome that every day.” “I'm lazy. It's a real part of it. I'm telling you an honest piece of this which is every day it's not like "Let's go!” Every day it's like "Oh no. I've got to go work.”
“No work gets done in the CEO’s office.” Strauss Zelnick on what a CEO actually does: “A good CEO needs to serve his or her team. No work gets done in the CEO’s office. So what do you really do? You agree on the mission, you set the strategy, you agree on the culture, and then you drive daily execution. But you’re driving that daily execution through other people. How do you do that? You have to motivate them. You have to stay informed so you know what’s happening, and then you have to motivate them. On the very rare occasion that a problem can’t get solved below my level, you got to solve the problem. On the rare occasion that a decision about an approach or capital allocation isn’t obvious or is above someone’s approval level, it comes to me. I’m not writing memos. I’m not doing Excel spreadsheets.”
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“No work gets done in the CEO’s office.” Strauss Zelnick on what a CEO actually does: “A good CEO needs to serve his or her team. No work gets done in the CEO’s office. So what do you really do? You agree on the mission, you set the strategy, you agree on the culture, and then you drive daily execution. But you’re driving that daily execution through other people. How do you do that? You have to motivate them. You have to stay informed so you know what’s happening, and then you have to motivate them. On the very rare occasion that a problem can’t get solved below my level, you got to solve the problem. On the rare occasion that a decision about an approach or capital allocation isn’t obvious or is above someone’s approval level, it comes to me. I’m not writing memos. I’m not doing Excel spreadsheets.”
Lessons from Mark Zuckerberg and Elon Musk and Napoleon: “Elon has demonstrated that if you have a small, incredibly cracked, highly technical team, that’s very flat, you can accomplish a lot very quickly.” “Mark has internalized that failure doesn’t matter. It just matters when you win, how big you win.” “That concept enables Mark to operate without fear because he’s just very comfortable taking lots of risk.” “Mark has this great quote that says: The biggest risk is not taking any risk. In a world that’s changing the only strategy that is guaranteed to fail is not taking risks.” “In the book The Mind of Napoleon, Napoleon repeats that hesitation is fatal. Napoleon says before you engage in a course of action you should deliberate thoroughly. He’d study from every angle to make sure he’s making the right decision. But once he’s sure he’s on the right path, he goes all in. I feel there’s an echo with the way Mark operates. Once Mark knows what he wants to do, he empties the clip.”
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Lessons from Mark Zuckerberg and Elon Musk and Napoleon: “Elon has demonstrated that if you have a small, incredibly cracked, highly technical team, that’s very flat, you can accomplish a lot very quickly.” “Mark has internalized that failure doesn’t matter. It just matters when you win, how big you win.” “That concept enables Mark to operate without fear because he’s just very comfortable taking lots of risk.” “Mark has this great quote that says: The biggest risk is not taking any risk. In a world that’s changing the only strategy that is guaranteed to fail is not taking risks.” “In the book The Mind of Napoleon, Napoleon repeats that hesitation is fatal. Napoleon says before you engage in a course of action you should deliberate thoroughly. He’d study from every angle to make sure he’s making the right decision. But once he’s sure he’s on the right path, he goes all in. I feel there’s an echo with the way Mark operates. Once Mark knows what he wants to do, he empties the clip.”

David Senra (@davidsenra) Instagram Stats & Analytics

David Senra (@davidsenra) has 211K Instagram followers with a 3.30% engagement rate over the past 12 months. Across 430 posts, David Senra received 1.37M total likes and 41.6M impressions, averaging 3.18K likes per post. This page tracks David Senra's performance metrics, top content, and engagement trends — updated daily. To benchmark @davidsenra against other accounts, use Socialpruf's Instagram competitor analysis tool.

David Senra (@davidsenra) Instagram Analytics FAQ

How many Instagram followers does David Senra have?+
David Senra (@davidsenra) has 211K Instagram followers as of November 2026.
What is David Senra's Instagram engagement rate?+
David Senra's Instagram engagement rate is 3.30% over the last 12 months, based on 430 posts.
How many likes does David Senra get on Instagram?+
David Senra received 1.37M total likes across 430 posts in the last 12 months, averaging 3.18K likes per post.
How many Instagram impressions does David Senra get?+
David Senra's Instagram content generated 41.6M total impressions over the last 12 months.
Can I compare David Senra with other Instagram accounts?+
Yes. Add @davidsenra to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.