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followers
2.75M
impressions
103M
likes
3.35M
comments
41.0K
posts
184
engagement
1.88%
emv
$2.94M
Average per post
558K

Key Metrics

Distributions

Top Content

Beast. Beauty. Brains. Barbie. ❤️ Ahead of this year’s International Day of the Girl, we’re proud to announce a new Barbie Role Model with US rugby star @IlonaMaher, whose confidence inspires girls everywhere. ​ ​ Created with an all-new body sculpt that reflects the build of many strong athletes – including an athletic torso, defined muscles, and a sculpted core – the Ilona Maher Barbie doll celebrates movement and strength. Coming to retailers nationwide in Fall 2026.​
12.8M
511K
3.11K
7mo ago
barbiestyle
Beast. Beauty. Brains. Barbie. ❤️ Ahead of this year’s International Day of the Girl, we’re proud to announce a new Barbie Role Model with US rugby star @IlonaMaher, whose confidence inspires girls everywhere. ​ ​ Created with an all-new body sculpt that reflects the build of many strong athletes – including an athletic torso, defined muscles, and a sculpted core – the Ilona Maher Barbie doll celebrates movement and strength. Coming to retailers nationwide in Fall 2026.​
Ken you predict what’s in store for 2026? Pinterest has some ideas… come try them on with me!
7.74M
8.34K
229
4mo ago
barbiestyle
Ken you predict what’s in store for 2026? Pinterest has some ideas… come try them on with me!
POV: the plans finally made it out of the group chat, @Coachella we’re here!
7.68M
94.2K
288
3w ago
barbiestyle
POV: the plans finally made it out of the group chat, @Coachella we’re here!
Spellbound 🤍 From Fleetwood Mac frontwoman to massive solo star, Stevie Nicks is an icon of free-spirited talent and style. The second Barbie doll tribute to the queen of rock is an homage to her Bella Donna era, the album that launched her multiplatinum solo career. Now at major retailers. ​
6.76M
270K
1.60K
6mo ago
barbiestyle
Spellbound 🤍 From Fleetwood Mac frontwoman to massive solo star, Stevie Nicks is an icon of free-spirited talent and style. The second Barbie doll tribute to the queen of rock is an homage to her Bella Donna era, the album that launched her multiplatinum solo career. Now at major retailers. ​
What an honor it was to team up with the iconic @barbie to design my own doll and townhouse!  Growing up, Barbie always felt to me like this big world of endless possibility and I hope this collaboration carries that spirit forward. 🛼 ✨ Pre-order is available now at the link in profile!
3.45M
138K
1.30K
7mo ago
barbiestyle
What an honor it was to team up with the iconic @barbie to design my own doll and townhouse!  Growing up, Barbie always felt to me like this big world of endless possibility and I hope this collaboration carries that spirit forward. 🛼 ✨ Pre-order is available now at the link in profile!
Rewatching my stories like it’s a documentary
3.20M
19.3K
62
3w ago
barbiestyle
Rewatching my stories like it’s a documentary
I’m so excited to finally share the cover of Barbie: Dreamscape, illustrated by the incredible @charliebowater ! Playing with Barbie dolls as a kid was one of the first times I expressed myself creatively, so writing this book for @mattel has truly been a dream come true. It’s a story about self-discovery, finding your strength, and forging your own destiny. I couldn’t be more obsessed with this cover, showcasing Barbie in her pink armor (!!!) and full of nods to the worlds she navigates on her magical journey! The first-ever Barbie novel is coming this summer! Preorder now to get the 𝐟𝐢𝐫𝐬𝐭 𝐩𝐫𝐢𝐧𝐭𝐢𝐧𝐠 𝐞𝐝𝐠𝐞𝐬 (in Barbie’s signature pink!)!! See my profile or stories 🔗💖 I hope you love it as much as I do!✨
2.94M
118K
1.14K
2mo ago
barbiestyle
I’m so excited to finally share the cover of Barbie: Dreamscape, illustrated by the incredible @charliebowater ! Playing with Barbie dolls as a kid was one of the first times I expressed myself creatively, so writing this book for @mattel has truly been a dream come true. It’s a story about self-discovery, finding your strength, and forging your own destiny. I couldn’t be more obsessed with this cover, showcasing Barbie in her pink armor (!!!) and full of nods to the worlds she navigates on her magical journey! The first-ever Barbie novel is coming this summer! Preorder now to get the 𝐟𝐢𝐫𝐬𝐭 𝐩𝐫𝐢𝐧𝐭𝐢𝐧𝐠 𝐞𝐝𝐠𝐞𝐬 (in Barbie’s signature pink!)!! See my profile or stories 🔗💖 I hope you love it as much as I do!✨
Your next Coachella must-see? The Barbie Experience 💖🌴 Stop by for photo ops, live DJs, bag charm decorating, and a life-size Barbie box. See you there!
2.83M
16.5K
868
3w ago
barbiestyle
Your next Coachella must-see? The Barbie Experience 💖🌴 Stop by for photo ops, live DJs, bag charm decorating, and a life-size Barbie box. See you there!
“Exactly”
2.55M
85.0K
287
10mo ago
barbiestyle
“Exactly”
Are we totally buggin’ or is it already the 30th anniversary of Clueless? 💅 Barbie celebrates three decades of Cher and Dionne, dressed preppy in plaid with a learner’s permit and cell phones in hand. Preorder yours now at major retailers and @mattelcreations.
1.95M
78.0K
1.15K
9mo ago
barbiestyle
Are we totally buggin’ or is it already the 30th anniversary of Clueless? 💅 Barbie celebrates three decades of Cher and Dionne, dressed preppy in plaid with a learner’s permit and cell phones in hand. Preorder yours now at major retailers and @mattelcreations.
PADAM, BARBIE! ❤️ Kylie Minogue Barbie is now available by popular demand, in her jaw-dropping “Padam Padam” music video look. Dressed in head-to-toe red, the doll celebrates the Global Icon’s glittering career and record-breaking legacy. Now at major retailers and @mattelcreations.
1.71M
68.5K
1.51K
2mo ago
barbiestyle
PADAM, BARBIE! ❤️ Kylie Minogue Barbie is now available by popular demand, in her jaw-dropping “Padam Padam” music video look. Dressed in head-to-toe red, the doll celebrates the Global Icon’s glittering career and record-breaking legacy. Now at major retailers and @mattelcreations.
To celebrate the launch of the first-ever Barbie doll with type 1 diabetes, we’ve partnered with athlete and T1D advocate, @RobinNYC to create this one-of-a-kind-doll, dressed in yellow (IYKYK) and sporting her⁠ signature swagger. 👑 #Barbie #BarbieStyle
1.59M
63.7K
1.50K
10mo ago
barbiestyle
To celebrate the launch of the first-ever Barbie doll with type 1 diabetes, we’ve partnered with athlete and T1D advocate, @RobinNYC to create this one-of-a-kind-doll, dressed in yellow (IYKYK) and sporting her⁠ signature swagger. 👑 #Barbie #BarbieStyle
New to the Real World ✨ Celebrate the second anniversary of #BarbieTheMovie with more feature film friends, including Barbie and Ken in their Barbie Land departure outfits, President Barbie sculpted in character likeness and dressed for disco dancing, and a four-pack of movie-inspired Chelsea dolls. Available now on @mattelcreations, and coming to US retailers tomorrow.
1.58M
63.3K
474
9mo ago
barbiestyle
New to the Real World ✨ Celebrate the second anniversary of #BarbieTheMovie with more feature film friends, including Barbie and Ken in their Barbie Land departure outfits, President Barbie sculpted in character likeness and dressed for disco dancing, and a four-pack of movie-inspired Chelsea dolls. Available now on @mattelcreations, and coming to US retailers tomorrow.
Lady of Lore 🤍🕯️Celebrate the legendary figure with roots in Mexican folklore this Día de Muertos with the premium La Llorona Barbie doll, available now for Barbie Club 59 members, only on @MattelCreations.
1.51M
60.5K
510
6mo ago
barbiestyle
Lady of Lore 🤍🕯️Celebrate the legendary figure with roots in Mexican folklore this Día de Muertos with the premium La Llorona Barbie doll, available now for Barbie Club 59 members, only on @MattelCreations.
Desert Fit Check ☀️
1.26M
12.4K
120
2w ago
barbiestyle
Desert Fit Check ☀️
A masterful match 🎾 Venus Williams is a seven-time Grand Slam champ and an advocate for gender pay equity in sports, serving greatness on and off the court! Now, Barbie is proud to honor Venus as the newest Inspiring Women doll, available at @MattelCreations and major retailers August 15.
1.18M
47.2K
981
8mo ago
barbiestyle
A masterful match 🎾 Venus Williams is a seven-time Grand Slam champ and an advocate for gender pay equity in sports, serving greatness on and off the court! Now, Barbie is proud to honor Venus as the newest Inspiring Women doll, available at @MattelCreations and major retailers August 15.
See you in the desert 🌵✨
1.14M
45.7K
583
4mo ago
barbiestyle
See you in the desert 🌵✨
Barbie takes the runway in the first-ever large-scale silkstone Barbie Atelier doll, a true collector statement piece. Now available at MattelCreations.com. #MattelCreationsREVEALED
994K
39.8K
764
1mo ago
barbiestyle
Barbie takes the runway in the first-ever large-scale silkstone Barbie Atelier doll, a true collector statement piece. Now available at MattelCreations.com. #MattelCreationsREVEALED
When in doubt, give Joanna a shout 📞 Watch as @JoannaGaines gives Ken’s space a glow-up!
914K
15.8K
274
7mo ago
barbiestyle
When in doubt, give Joanna a shout 📞 Watch as @JoannaGaines gives Ken’s space a glow-up!
We’ve partnered with model and T1D advocate, @LilaMoss, to celebrate the launch of the first ever Barbie doll with type 1 diabetes. Lila’s one-of-a-kind-doll captures her chic style while also capturing her life saving technology. #Barbie #BarbieStyle
883K
35.3K
344
10mo ago
barbiestyle
We’ve partnered with model and T1D advocate, @LilaMoss, to celebrate the launch of the first ever Barbie doll with type 1 diabetes. Lila’s one-of-a-kind-doll captures her chic style while also capturing her life saving technology. #Barbie #BarbieStyle

Barbie® (@barbiestyle) Instagram Stats & Analytics

Barbie® (@barbiestyle) has 2.75M Instagram followers with a 1.88% engagement rate over the past 12 months. Across 184 posts, Barbie® received 3.35M total likes and 35.2M impressions, averaging 18.2K likes per post. This page tracks Barbie®'s performance metrics, top content, and engagement trends — updated daily.

Barbie® (@barbiestyle) Instagram Analytics FAQ

How many Instagram followers does Barbie® have?+
Barbie® (@barbiestyle) has 2.75M Instagram followers as of May 2026.
What is Barbie®'s Instagram engagement rate?+
Barbie®'s Instagram engagement rate is 1.88% over the last 12 months, based on 184 posts.
How many likes does Barbie® get on Instagram?+
Barbie® received 3.35M total likes across 184 posts in the last 12 months, averaging 18.2K likes per post.
How many Instagram impressions does Barbie® get?+
Barbie®'s Instagram content generated 35.2M total impressions over the last 12 months.