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followers
2.69M
impressions
116M
likes
3.73M
comments
54.1K
posts
190
engagement
1.94%
emv
$3.33M
Average per post
613K
Key Metrics
Impressions
monthly
Distributions
Content
12.8M
511K
3.11K
9mo ago
barbiestyle
Beast. Beauty. Brains. Barbie. ❤️ Ahead of this year’s International Day of the Girl, we’re proud to announce a new Barbie Role Model with US rugby star @IlonaMaher, whose confidence inspires girls everywhere.
Created with an all-new body sculpt that reflects the build of many strong athletes – including an athletic torso, defined muscles, and a sculpted core – the Ilona Maher Barbie doll celebrates movement and strength. Coming to retailers nationwide in Fall 2026.
10.6M
424K
8.55K
5d ago
barbiestyle
Something beautiful. Someone iconic. Meet the @mileycyrus Barbie doll, now at major retailers.
7.74M
8.34K
229
6mo ago
barbiestyle
Ken you predict what’s in store for 2026? Pinterest has some ideas… come try them on with me!
7.69M
94.3K
288
2mo ago
barbiestyle
POV: the plans finally made it out of the group chat, @Coachella we’re here!
6.77M
271K
1.59K
8mo ago
barbiestyle
Spellbound 🤍 From Fleetwood Mac frontwoman to massive solo star, Stevie Nicks is an icon of free-spirited talent and style. The second Barbie doll tribute to the queen of rock is an homage to her Bella Donna era, the album that launched her multiplatinum solo career. Now at major retailers.
4.56M
hidden
4.30K
1mo ago
barbiestyle
💖✨ Loved celebrating the @Barbie by @edikted collection👑 🥰 #IconsOnly #SlivingBarbie 🎀👱🏼♀️✨
3.45M
138K
1.30K
9mo ago
barbiestyle
What an honor it was to team up with the iconic @barbie to design my own doll and townhouse!
Growing up, Barbie always felt to me like this big world of endless possibility and I hope this collaboration carries that spirit forward. 🛼 ✨
Pre-order is available now at the link in profile!
3.20M
19.1K
61
2mo ago
barbiestyle
Rewatching my stories like it’s a documentary
2.94M
118K
1.14K
4mo ago
barbiestyle
I’m so excited to finally share the cover of Barbie: Dreamscape, illustrated by the incredible @charliebowater !
Playing with Barbie dolls as a kid was one of the first times I expressed myself creatively, so writing this book for @mattel has truly been a dream come true. It’s a story about self-discovery, finding your strength, and forging your own destiny. I couldn’t be more obsessed with this cover, showcasing Barbie in her pink armor (!!!) and full of nods to the worlds she navigates on her magical journey!
The first-ever Barbie novel is coming this summer!
Preorder now to get the 𝐟𝐢𝐫𝐬𝐭 𝐩𝐫𝐢𝐧𝐭𝐢𝐧𝐠 𝐞𝐝𝐠𝐞𝐬 (in Barbie’s signature pink!)!! See my profile or stories 🔗💖
I hope you love it as much as I do!✨
2.84M
16.6K
873
2mo ago
barbiestyle
Your next Coachella must-see? The Barbie Experience 💖🌴 Stop by for photo ops, live DJs, bag charm decorating, and a life-size Barbie box. See you there!
1.95M
78.0K
1.15K
12mo ago
barbiestyle
Are we totally buggin’ or is it already the 30th anniversary of Clueless? 💅 Barbie celebrates three decades of Cher and Dionne, dressed preppy in plaid with a learner’s permit and cell phones in hand. Preorder yours now at major retailers and @mattelcreations.
1.72M
68.6K
1.51K
4mo ago
barbiestyle
PADAM, BARBIE! ❤️ Kylie Minogue Barbie is now available by popular demand, in her jaw-dropping “Padam Padam” music video look. Dressed in head-to-toe red, the doll celebrates the Global Icon’s glittering career and record-breaking legacy. Now at major retailers and @mattelcreations.
1.59M
63.7K
1.50K
12mo ago
barbiestyle
To celebrate the launch of the first-ever Barbie doll with type 1 diabetes, we’ve partnered with athlete and T1D advocate, @RobinNYC to create this one-of-a-kind-doll, dressed in yellow (IYKYK) and sporting her signature swagger. 👑 #Barbie #BarbieStyle
1.58M
63.3K
474
11mo ago
barbiestyle
New to the Real World ✨ Celebrate the second anniversary of #BarbieTheMovie with more feature film friends, including Barbie and Ken in their Barbie Land departure outfits, President Barbie sculpted in character likeness and dressed for disco dancing, and a four-pack of movie-inspired Chelsea dolls. Available now on @mattelcreations, and coming to US retailers tomorrow.
1.51M
60.5K
510
8mo ago
barbiestyle
Lady of Lore 🤍🕯️Celebrate the legendary figure with roots in Mexican folklore this Día de Muertos with the premium La Llorona Barbie doll, available now for Barbie Club 59 members, only on @MattelCreations.
1.40M
36.7K
1.42K
5d ago
barbiestyle
Lights. Camera. Miley. ⭐
1.26M
12.6K
122
2mo ago
barbiestyle
Desert Fit Check ☀️
1.18M
47.2K
981
10mo ago
barbiestyle
A masterful match 🎾 Venus Williams is a seven-time Grand Slam champ and an advocate for gender pay equity in sports, serving greatness on and off the court! Now, Barbie is proud to honor Venus as the newest Inspiring Women doll, available at @MattelCreations and major retailers August 15.
1.14M
45.6K
582
6mo ago
barbiestyle
See you in the desert 🌵✨
995K
39.8K
762
3mo ago
barbiestyle
Barbie takes the runway in the first-ever large-scale silkstone Barbie Atelier doll, a true collector statement piece. Now available at MattelCreations.com.
#MattelCreationsREVEALED
Barbie® (@barbiestyle) Instagram Stats & Analytics
Barbie® (@barbiestyle) has 2.69M Instagram followers with a 1.94% engagement rate over the past 12 months. Across 190 posts, Barbie® received 3.73M total likes and 40.2M impressions, averaging 19.6K likes per post. This page tracks Barbie®'s performance metrics, top content, and engagement trends — updated daily.
Barbie® (@barbiestyle) Instagram Analytics FAQ
How many Instagram followers does Barbie® have?+
Barbie® (@barbiestyle) has 2.69M Instagram followers as of July 2026.
What is Barbie®'s Instagram engagement rate?+
Barbie®'s Instagram engagement rate is 1.94% over the last 12 months, based on 190 posts.
How many likes does Barbie® get on Instagram?+
Barbie® received 3.73M total likes across 190 posts in the last 12 months, averaging 19.6K likes per post.
How many Instagram impressions does Barbie® get?+
Barbie®'s Instagram content generated 40.2M total impressions over the last 12 months.