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followers
2.75M
impressions
94.8M
likes
3.48M
comments
41.6K
posts
176
engagement
2.88%
emv
$2.82M
Average per post
538K

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Distributions

Top Content

Beast. Beauty. Brains. Barbie. ❤️ Ahead of this year’s International Day of the Girl, we’re proud to announce a new Barbie Role Model with US rugby star @IlonaMaher, whose confidence inspires girls everywhere. ​ ​ Created with an all-new body sculpt that reflects the build of many strong athletes – including an athletic torso, defined muscles, and a sculpted core – the Ilona Maher Barbie doll celebrates movement and strength. Coming to retailers nationwide in Fall 2026.​
12.8M
511K
3.11K
6mo ago
barbiestyle
Beast. Beauty. Brains. Barbie. ❤️ Ahead of this year’s International Day of the Girl, we’re proud to announce a new Barbie Role Model with US rugby star @IlonaMaher, whose confidence inspires girls everywhere. ​ ​ Created with an all-new body sculpt that reflects the build of many strong athletes – including an athletic torso, defined muscles, and a sculpted core – the Ilona Maher Barbie doll celebrates movement and strength. Coming to retailers nationwide in Fall 2026.​
Ken you predict what’s in store for 2026? Pinterest has some ideas… come try them on with me!
7.74M
8.35K
229
4mo ago
barbiestyle
Ken you predict what’s in store for 2026? Pinterest has some ideas… come try them on with me!
Spellbound 🤍 From Fleetwood Mac frontwoman to massive solo star, Stevie Nicks is an icon of free-spirited talent and style. The second Barbie doll tribute to the queen of rock is an homage to her Bella Donna era, the album that launched her multiplatinum solo career. Now at major retailers. ​
6.75M
270K
1.60K
5mo ago
barbiestyle
Spellbound 🤍 From Fleetwood Mac frontwoman to massive solo star, Stevie Nicks is an icon of free-spirited talent and style. The second Barbie doll tribute to the queen of rock is an homage to her Bella Donna era, the album that launched her multiplatinum solo career. Now at major retailers. ​
Mastering the art of my morning matcha
3.62M
224K
935
12mo ago
barbiestyle
Mastering the art of my morning matcha
What an honor it was to team up with the iconic @barbie to design my own doll and townhouse!  Growing up, Barbie always felt to me like this big world of endless possibility and I hope this collaboration carries that spirit forward. 🛼 ✨ Pre-order is available now at the link in profile!
3.45M
138K
1.30K
6mo ago
barbiestyle
What an honor it was to team up with the iconic @barbie to design my own doll and townhouse!  Growing up, Barbie always felt to me like this big world of endless possibility and I hope this collaboration carries that spirit forward. 🛼 ✨ Pre-order is available now at the link in profile!
POV: the plans finally made it out of the group chat, @Coachella we’re here!
3.26M
44.9K
185
5d ago
barbiestyle
POV: the plans finally made it out of the group chat, @Coachella we’re here!
I’m so excited to finally share the cover of Barbie: Dreamscape, illustrated by the incredible @charliebowater ! Playing with Barbie dolls as a kid was one of the first times I expressed myself creatively, so writing this book for @mattel has truly been a dream come true. It’s a story about self-discovery, finding your strength, and forging your own destiny. I couldn’t be more obsessed with this cover, showcasing Barbie in her pink armor (!!!) and full of nods to the worlds she navigates on her magical journey! The first-ever Barbie novel is coming this summer! Preorder now to get the 𝐟𝐢𝐫𝐬𝐭 𝐩𝐫𝐢𝐧𝐭𝐢𝐧𝐠 𝐞𝐝𝐠𝐞𝐬 (in Barbie’s signature pink!)!! See my profile or stories 🔗💖 I hope you love it as much as I do!✨
2.94M
117K
1.14K
1mo ago
barbiestyle
I’m so excited to finally share the cover of Barbie: Dreamscape, illustrated by the incredible @charliebowater ! Playing with Barbie dolls as a kid was one of the first times I expressed myself creatively, so writing this book for @mattel has truly been a dream come true. It’s a story about self-discovery, finding your strength, and forging your own destiny. I couldn’t be more obsessed with this cover, showcasing Barbie in her pink armor (!!!) and full of nods to the worlds she navigates on her magical journey! The first-ever Barbie novel is coming this summer! Preorder now to get the 𝐟𝐢𝐫𝐬𝐭 𝐩𝐫𝐢𝐧𝐭𝐢𝐧𝐠 𝐞𝐝𝐠𝐞𝐬 (in Barbie’s signature pink!)!! See my profile or stories 🔗💖 I hope you love it as much as I do!✨
“Exactly”
2.54M
85.1K
287
9mo ago
barbiestyle
“Exactly”
Are we totally buggin’ or is it already the 30th anniversary of Clueless? 💅 Barbie celebrates three decades of Cher and Dionne, dressed preppy in plaid with a learner’s permit and cell phones in hand. Preorder yours now at major retailers and @mattelcreations.
1.95M
78.0K
1.15K
9mo ago
barbiestyle
Are we totally buggin’ or is it already the 30th anniversary of Clueless? 💅 Barbie celebrates three decades of Cher and Dionne, dressed preppy in plaid with a learner’s permit and cell phones in hand. Preorder yours now at major retailers and @mattelcreations.
PADAM, BARBIE! ❤️ Kylie Minogue Barbie is now available by popular demand, in her jaw-dropping “Padam Padam” music video look. Dressed in head-to-toe red, the doll celebrates the Global Icon’s glittering career and record-breaking legacy. Now at major retailers and @mattelcreations.
1.71M
68.4K
1.51K
2mo ago
barbiestyle
PADAM, BARBIE! ❤️ Kylie Minogue Barbie is now available by popular demand, in her jaw-dropping “Padam Padam” music video look. Dressed in head-to-toe red, the doll celebrates the Global Icon’s glittering career and record-breaking legacy. Now at major retailers and @mattelcreations.
To celebrate the launch of the first-ever Barbie doll with type 1 diabetes, we’ve partnered with athlete and T1D advocate, @RobinNYC to create this one-of-a-kind-doll, dressed in yellow (IYKYK) and sporting her⁠ signature swagger. 👑 #Barbie #BarbieStyle
1.59M
63.7K
1.50K
9mo ago
barbiestyle
To celebrate the launch of the first-ever Barbie doll with type 1 diabetes, we’ve partnered with athlete and T1D advocate, @RobinNYC to create this one-of-a-kind-doll, dressed in yellow (IYKYK) and sporting her⁠ signature swagger. 👑 #Barbie #BarbieStyle
New to the Real World ✨ Celebrate the second anniversary of #BarbieTheMovie with more feature film friends, including Barbie and Ken in their Barbie Land departure outfits, President Barbie sculpted in character likeness and dressed for disco dancing, and a four-pack of movie-inspired Chelsea dolls. Available now on @mattelcreations, and coming to US retailers tomorrow.
1.58M
63.3K
474
8mo ago
barbiestyle
New to the Real World ✨ Celebrate the second anniversary of #BarbieTheMovie with more feature film friends, including Barbie and Ken in their Barbie Land departure outfits, President Barbie sculpted in character likeness and dressed for disco dancing, and a four-pack of movie-inspired Chelsea dolls. Available now on @mattelcreations, and coming to US retailers tomorrow.
Lady of Lore 🤍🕯️Celebrate the legendary figure with roots in Mexican folklore this Día de Muertos with the premium La Llorona Barbie doll, available now for Barbie Club 59 members, only on @MattelCreations.
1.51M
60.6K
510
6mo ago
barbiestyle
Lady of Lore 🤍🕯️Celebrate the legendary figure with roots in Mexican folklore this Día de Muertos with the premium La Llorona Barbie doll, available now for Barbie Club 59 members, only on @MattelCreations.
A masterful match 🎾 Venus Williams is a seven-time Grand Slam champ and an advocate for gender pay equity in sports, serving greatness on and off the court! Now, Barbie is proud to honor Venus as the newest Inspiring Women doll, available at @MattelCreations and major retailers August 15.
1.18M
47.2K
981
8mo ago
barbiestyle
A masterful match 🎾 Venus Williams is a seven-time Grand Slam champ and an advocate for gender pay equity in sports, serving greatness on and off the court! Now, Barbie is proud to honor Venus as the newest Inspiring Women doll, available at @MattelCreations and major retailers August 15.
See you in the desert 🌵✨
1.14M
45.7K
584
3mo ago
barbiestyle
See you in the desert 🌵✨
Barbie takes the runway in the first-ever large-scale silkstone Barbie Atelier doll, a true collector statement piece. Now available at MattelCreations.com. #MattelCreationsREVEALED
992K
39.7K
760
3w ago
barbiestyle
Barbie takes the runway in the first-ever large-scale silkstone Barbie Atelier doll, a true collector statement piece. Now available at MattelCreations.com. #MattelCreationsREVEALED
When in doubt, give Joanna a shout 📞 Watch as @JoannaGaines gives Ken’s space a glow-up!
913K
15.8K
274
6mo ago
barbiestyle
When in doubt, give Joanna a shout 📞 Watch as @JoannaGaines gives Ken’s space a glow-up!
We’ve partnered with model and T1D advocate, @LilaMoss, to celebrate the launch of the first ever Barbie doll with type 1 diabetes. Lila’s one-of-a-kind-doll captures her chic style while also capturing her life saving technology. #Barbie #BarbieStyle
883K
35.3K
344
9mo ago
barbiestyle
We’ve partnered with model and T1D advocate, @LilaMoss, to celebrate the launch of the first ever Barbie doll with type 1 diabetes. Lila’s one-of-a-kind-doll captures her chic style while also capturing her life saving technology. #Barbie #BarbieStyle
✨ Optimism ✨
854K
22.5K
213
3mo ago
barbiestyle
✨ Optimism ✨
Perfect in pink 💗 The new Barbie Signature doll is unmistakably Mackie, continuing the longtime collaboration between the iconic designer and Barbie, with a return to Old Hollywood glam. Club 59 members can shop the Bob Mackie Pink Glamor Barbie doll this Thursday at 9am PT, 24 hours before she becomes available to the public. Only at @mattelcreations.
729K
29.1K
526
1mo ago
barbiestyle
Perfect in pink 💗 The new Barbie Signature doll is unmistakably Mackie, continuing the longtime collaboration between the iconic designer and Barbie, with a return to Old Hollywood glam. Club 59 members can shop the Bob Mackie Pink Glamor Barbie doll this Thursday at 9am PT, 24 hours before she becomes available to the public. Only at @mattelcreations.

Barbie® (@barbiestyle) Instagram Stats & Analytics

Barbie® (@barbiestyle) has 2.75M Instagram followers with a 2.88% engagement rate over the past 12 months. Across 176 posts, Barbie® received 3.48M total likes and 27.0M impressions, averaging 19.8K likes per post. This page tracks Barbie®'s performance metrics, top content, and engagement trends — updated daily.

Barbie® (@barbiestyle) Instagram Analytics FAQ

How many Instagram followers does Barbie® have?+
Barbie® (@barbiestyle) has 2.75M Instagram followers as of April 2026.
What is Barbie®'s Instagram engagement rate?+
Barbie®'s Instagram engagement rate is 2.88% over the last 12 months, based on 176 posts.
How many likes does Barbie® get on Instagram?+
Barbie® received 3.48M total likes across 176 posts in the last 12 months, averaging 19.8K likes per post.
How many Instagram impressions does Barbie® get?+
Barbie®'s Instagram content generated 27.0M total impressions over the last 12 months.