instagram analytics
Last Year02/21/25 - 02/21/26
Comparable Performance:
followers
116K
impressions
37.5M
likes
669K
comments
23.5K
posts
313
engagement
1.82%
emv
$946K
Avg. per post
139K

Key Metrics

Distributions

Top Content

These two guys just raised $43M so you never have to take notes again.

Meet Granola, the AI notepad quietly taking over Silicon Valley.

No awkward meeting bots. Just you, your notes, and AI doing the heavy lifting in the background. 

Granola transforms your meetings into beautiful summaries, key takeaways, and to-do lists automatically.

Comment GRANOLA, and I’ll DM you the link to get started for free.

#ai #productivity #aitools #granolapartner
9.87M
5.8K
835
3mo ago
thebrandblueprint_
These two guys just raised $43M so you never have to take notes again. Meet Granola, the AI notepad quietly taking over Silicon Valley. No awkward meeting bots. Just you, your notes, and AI doing the heavy lifting in the background. Granola transforms your meetings into beautiful summaries, key takeaways, and to-do lists automatically. Comment GRANOLA, and I’ll DM you the link to get started for free. #ai #productivity #aitools #granolapartner
Why Zendaya will never wear Chanel, Gucci, Dior, YSL, and Valentino
#zendaya #lawroach #chanel
1.91M
80.1K
858
7mo ago
thebrandblueprint_
Why Zendaya will never wear Chanel, Gucci, Dior, YSL, and Valentino #zendaya #lawroach #chanel
How LolaVie by Jennifer Aniston will be the next viral hair care brand with their marketing &  proprietary formulas to help get healthy glossy hair

#haircare #jenniferaniston #lolavie
1.68M
8.93K
58
11mo ago
thebrandblueprint_
How LolaVie by Jennifer Aniston will be the next viral hair care brand with their marketing &  proprietary formulas to help get healthy glossy hair #haircare #jenniferaniston #lolavie
How SKIMS is taking Kim Kardashian’s “Breaking The Internet” strategy to their marketing with launching conversation starting fake products.

#skims #kimkardashian #marketing
1.56M
13.4K
87
3mo ago
thebrandblueprint_
How SKIMS is taking Kim Kardashian’s “Breaking The Internet” strategy to their marketing with launching conversation starting fake products. #skims #kimkardashian #marketing
How Launderette is disrupting the laundromat & laundry experience 

#landry #launderette #branding
1.07M
51.1K
808
11mo ago
thebrandblueprint_
How Launderette is disrupting the laundromat & laundry experience #landry #launderette #branding
$1B brands aren’t built on loud prints or flashy colors.

They’re built on really good boring products.

Skims, Alo, Béis best sellers are their black and nude items. Yes they have fun launches, but what actually moves volume at scale is their simple products. Highlighting that product quality is more important that color. 

Simple products sell. 

#skims #beis #alo #marketing #strategy
980K
9.32K
129
6mo ago
thebrandblueprint_
$1B brands aren’t built on loud prints or flashy colors. They’re built on really good boring products. Skims, Alo, Béis best sellers are their black and nude items. Yes they have fun launches, but what actually moves volume at scale is their simple products. Highlighting that product quality is more important that color. Simple products sell. #skims #beis #alo #marketing #strategy
Brands are paying and treating their employees like influencers and Garage is leading the way.

Garage realized their sales associates are their target customer, so they pay them to create content at work or on the way in. The employees who get the most views get sent on trips to Coachella, Europe, and more.

Garage is pulling millions of views and reducing churn. This is the future of employee brand relationships.

#marketing #brandstrategy #influencermarketing #garage
907K
30.7K
395
6mo ago
thebrandblueprint_
Brands are paying and treating their employees like influencers and Garage is leading the way. Garage realized their sales associates are their target customer, so they pay them to create content at work or on the way in. The employees who get the most views get sent on trips to Coachella, Europe, and more. Garage is pulling millions of views and reducing churn. This is the future of employee brand relationships. #marketing #brandstrategy #influencermarketing #garage
Hot take: the next real status symbol isn’t a bag, labubu, or a members-only club.

It’s your physical physique.

Status used to be only about exclusivity. Now it’s shifting to something harder to fake: how fit you look.

Because when someone is fit, you don’t just see aesthetics, you see time, money, and control. 

The ability to invest in workouts, eat well, prioritize wellness, and actually have the flexibility to do it.

And let’s be clear, being healthy and having a fit physique aren’t the same thing.

Shortcuts exist (and many people will continue to take them), but the real flex will be the people who put in the work and show it online as proof they earned it.

So what do you think, is physical physique the ultimate status symbol of 2026?

#statussymbol #exclusive #trend #pilates
832K
16.4K
378
1mo ago
thebrandblueprint_
Hot take: the next real status symbol isn’t a bag, labubu, or a members-only club. 
It’s your physical physique. Status used to be only about exclusivity. Now it’s shifting to something harder to fake: how fit you look. Because when someone is fit, you don’t just see aesthetics, you see time, money, and control. The ability to invest in workouts, eat well, prioritize wellness, and actually have the flexibility to do it. And let’s be clear, being healthy and having a fit physique aren’t the same thing. Shortcuts exist (and many people will continue to take them), but the real flex will be the people who put in the work and show it online as proof they earned it. So what do you think, is physical physique the ultimate status symbol of 2026? #statussymbol #exclusive #trend #pilates
How The Ordinary is selling eggs to join a viral conversation to show their brand’s mission and strategy

#theordinary #marketing #eggshortage
781K
40.2K
149
11mo ago
thebrandblueprint_
How The Ordinary is selling eggs to join a viral conversation to show their brand’s mission and strategy #theordinary #marketing #eggshortage
How the Lululemon shopping bag has become one of the smartest marketing moves of all time.

#lululemon #marketing
630K
8.32K
181
7mo ago
thebrandblueprint_
How the Lululemon shopping bag has become one of the smartest marketing moves of all time. #lululemon #marketing
The Rhode of India is coming to the US next year, and everyone will be talking about this brand next year. 

Meet the viral hair care brand indē wild.

They’re taking centuries-old Ayurvedic hair rituals and turning them into modern, science-backed products that actually deliver results. 

And the sales already prove it. 

Before even launching in Sephora US next year, indē wild is operating at a $12M ARR run rate, with Sephora UK revenue up +667% quarter over quarter.

Plus their Rhode like marketing is going to make them stand out as the “cool” brand that everyone wants to use too.

Comment if you’re excited for indē wild to launch in Sephora US next year.

Check out @ahaanakhosla great article about @indewild in @beautymatterofficial 

#sephora #indewild #haircare #marketing #rhode
568K
20.1K
165
1mo ago
thebrandblueprint_
The Rhode of India is coming to the US next year, and everyone will be talking about this brand next year. Meet the viral hair care brand indē wild. They’re taking centuries-old Ayurvedic hair rituals and turning them into modern, science-backed products that actually deliver results. And the sales already prove it. Before even launching in Sephora US next year, indē wild is operating at a $12M ARR run rate, with Sephora UK revenue up +667% quarter over quarter. Plus their Rhode like marketing is going to make them stand out as the “cool” brand that everyone wants to use too. Comment if you’re excited for indē wild to launch in Sephora US next year. Check out @ahaanakhosla great article about @indewild in @beautymatterofficial #sephora #indewild #haircare #marketing #rhode
The smartest brands are using sorority rush to acquire Gen Z.

Sephora and Kohl’s set up beauty counters on college campuses giving girls free hair and makeup touch ups.

Poppi created custom cans for each sorority and gifted them to campuses nationwide.

Altar’d State sent outfits to sorority dancers to help create a viral moment on social media for their clothes.

The best brands are joining cultural moments to go viral.

#sorority #rush #marketing #strategy #sephora
544K
14.4K
81
6mo ago
thebrandblueprint_
The smartest brands are using sorority rush to acquire Gen Z. Sephora and Kohl’s set up beauty counters on college campuses giving girls free hair and makeup touch ups. Poppi created custom cans for each sorority and gifted them to campuses nationwide. Altar’d State sent outfits to sorority dancers to help create a viral moment on social media for their clothes. The best brands are joining cultural moments to go viral. #sorority #rush #marketing #strategy #sephora
Glen Powell’s new condiments brand to take down Heinz

#glenpowell #smashkitchen #condiments #sauce
481K
23.9K
169
10mo ago
thebrandblueprint_
Glen Powell’s new condiments brand to take down Heinz #glenpowell #smashkitchen #condiments #sauce
The beauty dream team just launched a new fragrance brand into Sephora.

Meet Lore. A fragrance brand meant to take you somewhere…. and they’re only $88.

And when I mean dream team, I mean dream team:

The Former CEO of Rhode (Melanie Bender)
The creator of the Rhode Phone Case (Sam Sonntag)
The Co-Founder of Milk Makeup (Mazdack Rassi)
The Co-Founders of Youth To The People (Joe Cloyes & Greg Gonzalez)
The renowned French Performer (Jérôme Epinette)

Comment if you’re excited for this brand.

#fragrance #rhode #lore #sephora #perfume
442K
10.6K
82
4mo ago
thebrandblueprint_
The beauty dream team just launched a new fragrance brand into Sephora. Meet Lore. A fragrance brand meant to take you somewhere…. and they’re only $88. And when I mean dream team, I mean dream team: The Former CEO of Rhode (Melanie Bender) The creator of the Rhode Phone Case (Sam Sonntag) The Co-Founder of Milk Makeup (Mazdack Rassi) The Co-Founders of Youth To The People (Joe Cloyes & Greg Gonzalez) The renowned French Performer (Jérôme Epinette) Comment if you’re excited for this brand. #fragrance #rhode #lore #sephora #perfume
How does Fabletics do over $850M+ in revenue every year? 

Their secret is they don’t spend more, they spend smarter.

During times like BFCM, they double down on TV advertising with Tatari.

And the numbers don’t lie. They saw a 70% decrease in CAC and 20% lift in Facebook efficiencies. 

You can start for as little as $50 per day with Tatari.

Comment “TV” and I’ll send you all the details.

#fabletics #khloekardashian #tataripartner
389K
545
27
3mo ago
thebrandblueprint_
How does Fabletics do over $850M+ in revenue every year? Their secret is they don’t spend more, they spend smarter. During times like BFCM, they double down on TV advertising with Tatari. And the numbers don’t lie. They saw a 70% decrease in CAC and 20% lift in Facebook efficiencies. You can start for as little as $50 per day with Tatari. Comment “TV” and I’ll send you all the details. #fabletics #khloekardashian #tataripartner
The workout method Jennifer Aniston swears by to stay strong and toned at 55.

It’s called Pvolve, a clinically proven workout that sculpts, strengthens, and supports longevity. Think Pilates evolved with resistance equipment that activates every muscle. @pvolve 

Celebs like Jennifer love it because they can do it at home no matter how busy they are, and for those who want in-person, there are already 27 studios open with 40 more on the way.

Comment PVOLVE and I’ll send you more information.

#pvolvepartner #jenniferaniston #pilates
302K
3.91K
329
5mo ago
thebrandblueprint_
The workout method Jennifer Aniston swears by to stay strong and toned at 55. It’s called Pvolve, a clinically proven workout that sculpts, strengthens, and supports longevity. Think Pilates evolved with resistance equipment that activates every muscle. @pvolve Celebs like Jennifer love it because they can do it at home no matter how busy they are, and for those who want in-person, there are already 27 studios open with 40 more on the way. Comment PVOLVE and I’ll send you more information. #pvolvepartner #jenniferaniston #pilates
The biggest fashion trend in 2026 is going to be customization with patches.

In 2025, we saw how much consumers loved customization with embroidery, and patches are the next evolution. 

They’re faster, easier to do same day, and far more scalable.

Marine Layer is already spearheading this shift by turning stores into patch bars where simple clothes become personalized pieces and community moments with the stores.

In 2026, personalization isn’t going away. Patches are just the next wave.

What do you think?

#customization #embroidery #patches #marinelayer
276K
7.26K
237
2mo ago
thebrandblueprint_
The biggest fashion trend in 2026 is going to be customization with patches. In 2025, we saw how much consumers loved customization with embroidery, and patches are the next evolution. They’re faster, easier to do same day, and far more scalable. Marine Layer is already spearheading this shift by turning stores into patch bars where simple clothes become personalized pieces and community moments with the stores. In 2026, personalization isn’t going away. Patches are just the next wave. What do you think? #customization #embroidery #patches #marinelayer
The founder of Jeni’s Ice Cream just reinvented fiber bars.

Meet Floura. Each bar packs 13g of fiber from 12 real plants to fuel your gut without upsetting your stomach. @livefloura 

Protein gets all the attention, but fiber is just as essential and Floura makes it easy and delicious to get enough every day.

With flavors inspired by Jeni’s iconic ice cream, Floura is shaking up the fiber game. What do you think?

#ad #floura #fiber #protein #jenisicecream #flourapartner
258K
800
18
6mo ago
thebrandblueprint_
The founder of Jeni’s Ice Cream just reinvented fiber bars. Meet Floura. Each bar packs 13g of fiber from 12 real plants to fuel your gut without upsetting your stomach. @livefloura Protein gets all the attention, but fiber is just as essential and Floura makes it easy and delicious to get enough every day. With flavors inspired by Jeni’s iconic ice cream, Floura is shaking up the fiber game. What do you think? #ad #floura #fiber #protein #jenisicecream #flourapartner
How to build a cult following brand before you even launch.

The genius strategy of Meadow Lane.

#meadowlane #brand #marketing
256K
9.58K
78
7mo ago
thebrandblueprint_
How to build a cult following brand before you even launch. The genius strategy of Meadow Lane. #meadowlane #brand #marketing
The biggest marketing trend in 2026 is brands going back to the old playbook.

Not more content, brands are going to double down on activating in the real world.

The smartest brands aren’t fighting 3 second attention spans, and instead shifting to out of home and experiential moments you can’t scroll past. 

Air just released a report breaking down all the trends shaping 2026 from other creative experts.

Comment REPORT and I’ll send it to you.

#AirPartner #marketing #trends #popups
242K
7.98K
3.06K
2mo ago
thebrandblueprint_
The biggest marketing trend in 2026 is brands going back to the old playbook. Not more content, brands are going to double down on activating in the real world. The smartest brands aren’t fighting 3 second attention spans, and instead shifting to out of home and experiential moments you can’t scroll past. Air just released a report breaking down all the trends shaping 2026 from other creative experts. 
Comment REPORT and I’ll send it to you. #AirPartner #marketing #trends #popups

Brooke Yoakam (@thebrandblueprint_) Instagram Stats & Analytics

Brooke Yoakam (@thebrandblueprint_) has 116K Instagram followers with a 1.82% engagement rate over the past 12 months. Across 313 posts, Brooke Yoakam received 669K total likes and 36.7M impressions, averaging 2.49K likes per post. This page tracks Brooke Yoakam's performance metrics, top content, and engagement trends — updated daily.

Brooke Yoakam (@thebrandblueprint_) Instagram Analytics FAQ

How many Instagram followers does Brooke Yoakam have?+
Brooke Yoakam (@thebrandblueprint_) has 116K Instagram followers as of February 2026.
What is Brooke Yoakam's Instagram engagement rate?+
Brooke Yoakam's Instagram engagement rate is 1.82% over the last 12 months, based on 313 posts.
How many likes does Brooke Yoakam get on Instagram?+
Brooke Yoakam received 669K total likes across 313 posts in the last year, averaging 2.49K likes per post.
How many Instagram impressions does Brooke Yoakam get?+
Brooke Yoakam's Instagram content generated 36.7M total impressions over the last 12 months.