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followers
133K
impressions
55.6M
likes
671K
comments
35.7K
posts
287
engagement
1.21%
emv
$1.32M
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These two guys just raised $43M so you never have to take notes again. Meet Granola, the AI notepad quietly taking over Silicon Valley. No awkward meeting bots. Just you, your notes, and AI doing the heavy lifting in the background. Granola transforms your meetings into beautiful summaries, key takeaways, and to-do lists automatically. Comment GRANOLA, and I’ll DM you the link to get started for free. #ai #productivity #aitools #granolapartner
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thebrandblueprint_
These two guys just raised $43M so you never have to take notes again. Meet Granola, the AI notepad quietly taking over Silicon Valley. No awkward meeting bots. Just you, your notes, and AI doing the heavy lifting in the background. Granola transforms your meetings into beautiful summaries, key takeaways, and to-do lists automatically. Comment GRANOLA, and I’ll DM you the link to get started for free. #ai #productivity #aitools #granolapartner
Why Zendaya will never wear Chanel, Gucci, Dior, YSL, and Valentino #zendaya #lawroach #chanel
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thebrandblueprint_
Why Zendaya will never wear Chanel, Gucci, Dior, YSL, and Valentino #zendaya #lawroach #chanel
How SKIMS is taking Kim Kardashian’s “Breaking The Internet” strategy to their marketing with launching conversation starting fake products. #skims #kimkardashian #marketing
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thebrandblueprint_
How SKIMS is taking Kim Kardashian’s “Breaking The Internet” strategy to their marketing with launching conversation starting fake products. #skims #kimkardashian #marketing
Hot take: the next real status symbol isn’t a bag, labubu, or a members-only club. 
It’s your physical physique. Status used to be only about exclusivity. Now it’s shifting to something harder to fake: how fit you look. Because when someone is fit, you don’t just see aesthetics, you see time, money, and control. The ability to invest in workouts, eat well, prioritize wellness, and actually have the flexibility to do it. And let’s be clear, being healthy and having a fit physique aren’t the same thing. Shortcuts exist (and many people will continue to take them), but the real flex will be the people who put in the work and show it online as proof they earned it. So what do you think, is physical physique the ultimate status symbol of 2026? #statussymbol #exclusive #trend #pilates
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thebrandblueprint_
Hot take: the next real status symbol isn’t a bag, labubu, or a members-only club. 
It’s your physical physique. Status used to be only about exclusivity. Now it’s shifting to something harder to fake: how fit you look. Because when someone is fit, you don’t just see aesthetics, you see time, money, and control. The ability to invest in workouts, eat well, prioritize wellness, and actually have the flexibility to do it. And let’s be clear, being healthy and having a fit physique aren’t the same thing. Shortcuts exist (and many people will continue to take them), but the real flex will be the people who put in the work and show it online as proof they earned it. So what do you think, is physical physique the ultimate status symbol of 2026? #statussymbol #exclusive #trend #pilates
Nick Digiovanni’s salt brand Osmo and how they should rethink their brand strategy #nickdigiovanni #marketing #salt #gordonramsay
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thebrandblueprint_
Nick Digiovanni’s salt brand Osmo and how they should rethink their brand strategy #nickdigiovanni #marketing #salt #gordonramsay
$1B brands aren’t built on loud prints or flashy colors. They’re built on really good boring products. Skims, Alo, Béis best sellers are their black and nude items. Yes they have fun launches, but what actually moves volume at scale is their simple products. Highlighting that product quality is more important that color. Simple products sell. #skims #beis #alo #marketing #strategy
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thebrandblueprint_
$1B brands aren’t built on loud prints or flashy colors. They’re built on really good boring products. Skims, Alo, Béis best sellers are their black and nude items. Yes they have fun launches, but what actually moves volume at scale is their simple products. Highlighting that product quality is more important that color. Simple products sell. #skims #beis #alo #marketing #strategy
Brands are paying and treating their employees like influencers and Garage is leading the way. Garage realized their sales associates are their target customer, so they pay them to create content at work or on the way in. The employees who get the most views get sent on trips to Coachella, Europe, and more. Garage is pulling millions of views and reducing churn. This is the future of employee brand relationships. #marketing #brandstrategy #influencermarketing #garage
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thebrandblueprint_
Brands are paying and treating their employees like influencers and Garage is leading the way. Garage realized their sales associates are their target customer, so they pay them to create content at work or on the way in. The employees who get the most views get sent on trips to Coachella, Europe, and more. Garage is pulling millions of views and reducing churn. This is the future of employee brand relationships. #marketing #brandstrategy #influencermarketing #garage
The Rhode of India is coming to the US next year, and everyone will be talking about this brand next year. Meet the viral hair care brand indē wild. They’re taking centuries-old Ayurvedic hair rituals and turning them into modern, science-backed products that actually deliver results. And the sales already prove it. Before even launching in Sephora US next year, indē wild is operating at a $12M ARR run rate, with Sephora UK revenue up +667% quarter over quarter. Plus their Rhode like marketing is going to make them stand out as the “cool” brand that everyone wants to use too. Comment if you’re excited for indē wild to launch in Sephora US next year. Check out @ahaanakhosla great article about @indewild in @beautymatterofficial #sephora #indewild #haircare #marketing #rhode
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thebrandblueprint_
The Rhode of India is coming to the US next year, and everyone will be talking about this brand next year. Meet the viral hair care brand indē wild. They’re taking centuries-old Ayurvedic hair rituals and turning them into modern, science-backed products that actually deliver results. And the sales already prove it. Before even launching in Sephora US next year, indē wild is operating at a $12M ARR run rate, with Sephora UK revenue up +667% quarter over quarter. Plus their Rhode like marketing is going to make them stand out as the “cool” brand that everyone wants to use too. Comment if you’re excited for indē wild to launch in Sephora US next year. Check out @ahaanakhosla great article about @indewild in @beautymatterofficial #sephora #indewild #haircare #marketing #rhode
The way people discover brands is changing. Social media has dominated discovery for years, but we’re hitting peak content saturation. Way too much content, too many brands, and too much sameness. So where does discovery go next? @tubi luckily just launched a white paper called The Stream 2026 Report, which explores how audiences are consuming media, what they value, and how those behaviors are reshaping media investment. Comment “REPORT” and I’ll send you the link to the full white paper. #tubipartner #marketing #trends #strategy
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thebrandblueprint_
The way people discover brands is changing. Social media has dominated discovery for years, but we’re hitting peak content saturation. Way too much content, too many brands, and too much sameness. So where does discovery go next? @tubi luckily just launched a white paper called The Stream 2026 Report, which explores how audiences are consuming media, what they value, and how those behaviors are reshaping media investment. Comment “REPORT” and I’ll send you the link to the full white paper. #tubipartner #marketing #trends #strategy
How the Lululemon shopping bag has become one of the smartest marketing moves of all time. #lululemon #marketing
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thebrandblueprint_
How the Lululemon shopping bag has become one of the smartest marketing moves of all time. #lululemon #marketing
The smartest brands are using sorority rush to acquire Gen Z. Sephora and Kohl’s set up beauty counters on college campuses giving girls free hair and makeup touch ups. Poppi created custom cans for each sorority and gifted them to campuses nationwide. Altar’d State sent outfits to sorority dancers to help create a viral moment on social media for their clothes. The best brands are joining cultural moments to go viral. #sorority #rush #marketing #strategy #sephora
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thebrandblueprint_
The smartest brands are using sorority rush to acquire Gen Z. Sephora and Kohl’s set up beauty counters on college campuses giving girls free hair and makeup touch ups. Poppi created custom cans for each sorority and gifted them to campuses nationwide. Altar’d State sent outfits to sorority dancers to help create a viral moment on social media for their clothes. The best brands are joining cultural moments to go viral. #sorority #rush #marketing #strategy #sephora
Everyone assumes the brands winning on social need huge teams behind them. Usually, they don’t. Touchland sold for $880M with just 50 employees. Grüns hit $100M ARR with around 60. The smartest consumer brands stay lean and bring in experts where it counts. That’s why Fiverr Pro is such a game changer: pro-vetted freelance talent for the exact projects you need, plus hiring experts to help you find the right fit. Comment EXPERT and I’ll send you the link to check out the @fiverr services available and get 10% off your first order with code BLUEPRINTPRO. #FiverrPro #ihiredFiverrPro #partnership
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thebrandblueprint_
Everyone assumes the brands winning on social need huge teams behind them. Usually, they don’t. Touchland sold for $880M with just 50 employees. Grüns hit $100M ARR with around 60. The smartest consumer brands stay lean and bring in experts where it counts. That’s why Fiverr Pro is such a game changer: pro-vetted freelance talent for the exact projects you need, plus hiring experts to help you find the right fit. Comment EXPERT and I’ll send you the link to check out the @fiverr services available and get 10% off your first order with code BLUEPRINTPRO. #FiverrPro #ihiredFiverrPro #partnership
The beauty dream team just launched a new fragrance brand into Sephora. Meet Lore. A fragrance brand meant to take you somewhere…. and they’re only $88. And when I mean dream team, I mean dream team: The Former CEO of Rhode (Melanie Bender) The creator of the Rhode Phone Case (Sam Sonntag) The Co-Founder of Milk Makeup (Mazdack Rassi) The Co-Founders of Youth To The People (Joe Cloyes & Greg Gonzalez) The renowned French Performer (Jérôme Epinette) Comment if you’re excited for this brand. #fragrance #rhode #lore #sephora #perfume
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thebrandblueprint_
The beauty dream team just launched a new fragrance brand into Sephora. Meet Lore. A fragrance brand meant to take you somewhere…. and they’re only $88. And when I mean dream team, I mean dream team: The Former CEO of Rhode (Melanie Bender) The creator of the Rhode Phone Case (Sam Sonntag) The Co-Founder of Milk Makeup (Mazdack Rassi) The Co-Founders of Youth To The People (Joe Cloyes & Greg Gonzalez) The renowned French Performer (Jérôme Epinette) Comment if you’re excited for this brand. #fragrance #rhode #lore #sephora #perfume
The next status symbol is being anti basic. Many luxury brands are starting to no longer signal status. When everyone has access to the same thing, it’s basic and doesn’t signal status. Luxury only works when it’s rare and intentional. Once it becomes everywhere, it turns into a commodity. That’s why I think we’re entering a moment where real status comes from showing you have your own point of view, not just buying what’s popular. That’s also why being featured in Architectural Digest is the ultimate status symbol. It’s not just about money. Your home has to be thoughtful, original, and unmistakably not basic to be featured in it. Being basic isn’t a bad thing. But if the goal is to signal status, blending in doesn’t work anymore. What do you think of this status symbol? #statussymbol #trend
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thebrandblueprint_
The next status symbol is being anti basic. Many luxury brands are starting to no longer signal status. When everyone has access to the same thing, it’s basic and doesn’t signal status. Luxury only works when it’s rare and intentional. Once it becomes everywhere, it turns into a commodity. That’s why I think we’re entering a moment where real status comes from showing you have your own point of view, not just buying what’s popular. That’s also why being featured in Architectural Digest is the ultimate status symbol. It’s not just about money. Your home has to be thoughtful, original, and unmistakably not basic to be featured in it. Being basic isn’t a bad thing. But if the goal is to signal status, blending in doesn’t work anymore. What do you think of this status symbol? #statussymbol #trend
How does Fabletics do over $850M+ in revenue every year? Their secret is they don’t spend more, they spend smarter. During times like BFCM, they double down on TV advertising with Tatari. And the numbers don’t lie. They saw a 70% decrease in CAC and 20% lift in Facebook efficiencies. You can start for as little as $50 per day with Tatari. Comment “TV” and I’ll send you all the details. #fabletics #khloekardashian #tataripartner
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thebrandblueprint_
How does Fabletics do over $850M+ in revenue every year? Their secret is they don’t spend more, they spend smarter. During times like BFCM, they double down on TV advertising with Tatari. And the numbers don’t lie. They saw a 70% decrease in CAC and 20% lift in Facebook efficiencies. You can start for as little as $50 per day with Tatari. Comment “TV” and I’ll send you all the details. #fabletics #khloekardashian #tataripartner
The workout method Jennifer Aniston swears by to stay strong and toned at 55. It’s called Pvolve, a clinically proven workout that sculpts, strengthens, and supports longevity. Think Pilates evolved with resistance equipment that activates every muscle. @pvolve Celebs like Jennifer love it because they can do it at home no matter how busy they are, and for those who want in-person, there are already 27 studios open with 40 more on the way. Comment PVOLVE and I’ll send you more information. #pvolvepartner #jenniferaniston #pilates
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thebrandblueprint_
The workout method Jennifer Aniston swears by to stay strong and toned at 55. It’s called Pvolve, a clinically proven workout that sculpts, strengthens, and supports longevity. Think Pilates evolved with resistance equipment that activates every muscle. @pvolve Celebs like Jennifer love it because they can do it at home no matter how busy they are, and for those who want in-person, there are already 27 studios open with 40 more on the way. Comment PVOLVE and I’ll send you more information. #pvolvepartner #jenniferaniston #pilates
The biggest fashion trend in 2026 is going to be customization with patches. In 2025, we saw how much consumers loved customization with embroidery, and patches are the next evolution. They’re faster, easier to do same day, and far more scalable. Marine Layer is already spearheading this shift by turning stores into patch bars where simple clothes become personalized pieces and community moments with the stores. In 2026, personalization isn’t going away. Patches are just the next wave. What do you think? #customization #embroidery #patches #marinelayer
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thebrandblueprint_
The biggest fashion trend in 2026 is going to be customization with patches. In 2025, we saw how much consumers loved customization with embroidery, and patches are the next evolution. They’re faster, easier to do same day, and far more scalable. Marine Layer is already spearheading this shift by turning stores into patch bars where simple clothes become personalized pieces and community moments with the stores. In 2026, personalization isn’t going away. Patches are just the next wave. What do you think? #customization #embroidery #patches #marinelayer
John Summit’s marketing for his new album CTRL ESCAPE is better than most brand campaigns right now. @johnsummit Instead of going with a generic album campaign, he built the entire world around his former life as an accountant. From dropping the album on tax day to the office escape visuals, the LinkedIn CPA pop-up, the fake tax ads around New York, and so much more. It all worked because it was rooted in something real and specific to him, and he built a world around it. That’s what made the campaign stand out. Most marketing falls flat because it feels like it could belong to anyone and doesn’t give people a world to be apart of. What do you think of John Summit’s marketing strategy? #johnsummit #marketing #ctrlescape
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thebrandblueprint_
John Summit’s marketing for his new album CTRL ESCAPE is better than most brand campaigns right now. @johnsummit Instead of going with a generic album campaign, he built the entire world around his former life as an accountant. From dropping the album on tax day to the office escape visuals, the LinkedIn CPA pop-up, the fake tax ads around New York, and so much more. It all worked because it was rooted in something real and specific to him, and he built a world around it. That’s what made the campaign stand out. Most marketing falls flat because it feels like it could belong to anyone and doesn’t give people a world to be apart of. What do you think of John Summit’s marketing strategy? #johnsummit #marketing #ctrlescape
Gen Z does not just buy products. They buy into brands that feel like culture, identity, and something worth belonging to. The brands winning with them are not just selling well, they are building worlds, creating participation, and giving people something to obsess over. Comment “GEN Z” and I’ll send you the full Substack breakdown. #marketing #branding #genz
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thebrandblueprint_
Gen Z does not just buy products. They buy into brands that feel like culture, identity, and something worth belonging to. The brands winning with them are not just selling well, they are building worlds, creating participation, and giving people something to obsess over. Comment “GEN Z” and I’ll send you the full Substack breakdown. #marketing #branding #genz
Is Coachella Weekend 2 actually the smarter move for brands? That is exactly the bet Crumbl is making with Club Crumbl, where they brought influencers to Coachella during Weekend 2 instead of competing for attention during Weekend 1. While most brands rush to show up early, Weekend 1 is so crowded that it becomes much harder to stand out in a meaningful way. By showing up later, Crumbl gets a quieter moment, less brand competition, and a bigger share of attention, which makes the activation feel larger than it probably would have the weekend before. It is a cheaper and bolder strategy, and it honestly feels like the kind of move other brands might start copying. #coachella #marketing #crumbl
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thebrandblueprint_
Is Coachella Weekend 2 actually the smarter move for brands? That is exactly the bet Crumbl is making with Club Crumbl, where they brought influencers to Coachella during Weekend 2 instead of competing for attention during Weekend 1. While most brands rush to show up early, Weekend 1 is so crowded that it becomes much harder to stand out in a meaningful way. By showing up later, Crumbl gets a quieter moment, less brand competition, and a bigger share of attention, which makes the activation feel larger than it probably would have the weekend before. It is a cheaper and bolder strategy, and it honestly feels like the kind of move other brands might start copying. #coachella #marketing #crumbl

Brooke Yoakam (@thebrandblueprint_) Instagram Stats & Analytics

Brooke Yoakam (@thebrandblueprint_) has 133K Instagram followers with a 1.21% engagement rate over the past 12 months. Across 287 posts, Brooke Yoakam received 671K total likes and 54.3M impressions, averaging 2.34K likes per post. This page tracks Brooke Yoakam's performance metrics, top content, and engagement trends — updated daily.

Brooke Yoakam (@thebrandblueprint_) Instagram Analytics FAQ

How many Instagram followers does Brooke Yoakam have?+
Brooke Yoakam (@thebrandblueprint_) has 133K Instagram followers as of May 2026.
What is Brooke Yoakam's Instagram engagement rate?+
Brooke Yoakam's Instagram engagement rate is 1.21% over the last 12 months, based on 287 posts.
How many likes does Brooke Yoakam get on Instagram?+
Brooke Yoakam received 671K total likes across 287 posts in the last 12 months, averaging 2.34K likes per post.
How many Instagram impressions does Brooke Yoakam get?+
Brooke Yoakam's Instagram content generated 54.3M total impressions over the last 12 months.