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followers
147K
impressions
74.4M
likes
713K
comments
42.3K
posts
300
engagement
0.941%
emv
$1.72M
Average per post
248K

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Top Content

These two guys just raised $43M so you never have to take notes again. Meet Granola, the AI notepad quietly taking over Silicon Valley. No awkward meeting bots. Just you, your notes, and AI doing the heavy lifting in the background. Granola transforms your meetings into beautiful summaries, key takeaways, and to-do lists automatically. Comment GRANOLA, and I’ll DM you the link to get started for free. #ai #productivity #aitools #granolapartner
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thebrandblueprint_
These two guys just raised $43M so you never have to take notes again. Meet Granola, the AI notepad quietly taking over Silicon Valley. No awkward meeting bots. Just you, your notes, and AI doing the heavy lifting in the background. Granola transforms your meetings into beautiful summaries, key takeaways, and to-do lists automatically. Comment GRANOLA, and I’ll DM you the link to get started for free. #ai #productivity #aitools #granolapartner
Hot take: small businesses can finally start operating like big businesses. For years, the biggest advantage large brands had wasn’t just money. It was support. Now AI is starting to level that playing field. Tools like @microsoft Copilot on the @lenovo ThinkPad T14s powered by @snapdragonofficial processors give small teams access to something they rarely had before: operational leverage. Instead of spending hours planning a campaign, creating content, or organizing ideas, founders can get a strong first draft in minutes and spend more time executing. The brands winning right now aren’t just building great products. They’re building smarter systems behind them. Comment if you’re excited to build your digital AI Assistant. #Windows11 #CopilotPC #Snapdragon #Lenovo
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thebrandblueprint_
Hot take: small businesses can finally start operating like big businesses. For years, the biggest advantage large brands had wasn’t just money. It was support. Now AI is starting to level that playing field. Tools like @microsoft Copilot on the @lenovo ThinkPad T14s powered by @snapdragonofficial processors give small teams access to something they rarely had before: operational leverage. Instead of spending hours planning a campaign, creating content, or organizing ideas, founders can get a strong first draft in minutes and spend more time executing. The brands winning right now aren’t just building great products. They’re building smarter systems behind them. Comment if you’re excited to build your digital AI Assistant. #Windows11 #CopilotPC #Snapdragon #Lenovo
How SKIMS is taking Kim Kardashian’s “Breaking The Internet” strategy to their marketing with launching conversation starting fake products. #skims #kimkardashian #marketing
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thebrandblueprint_
How SKIMS is taking Kim Kardashian’s “Breaking The Internet” strategy to their marketing with launching conversation starting fake products. #skims #kimkardashian #marketing
Nick Digiovanni’s salt brand Osmo and how they should rethink their brand strategy #nickdigiovanni #marketing #salt #gordonramsay
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thebrandblueprint_
Nick Digiovanni’s salt brand Osmo and how they should rethink their brand strategy #nickdigiovanni #marketing #salt #gordonramsay
Hot take: the next real status symbol isn’t a bag, labubu, or a members-only club. 
It’s your physical physique. Status used to be only about exclusivity. Now it’s shifting to something harder to fake: how fit you look. Because when someone is fit, you don’t just see aesthetics, you see time, money, and control. The ability to invest in workouts, eat well, prioritize wellness, and actually have the flexibility to do it. And let’s be clear, being healthy and having a fit physique aren’t the same thing. Shortcuts exist (and many people will continue to take them), but the real flex will be the people who put in the work and show it online as proof they earned it. So what do you think, is physical physique the ultimate status symbol of 2026? #statussymbol #exclusive #trend #pilates
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thebrandblueprint_
Hot take: the next real status symbol isn’t a bag, labubu, or a members-only club. 
It’s your physical physique. Status used to be only about exclusivity. Now it’s shifting to something harder to fake: how fit you look. Because when someone is fit, you don’t just see aesthetics, you see time, money, and control. The ability to invest in workouts, eat well, prioritize wellness, and actually have the flexibility to do it. And let’s be clear, being healthy and having a fit physique aren’t the same thing. Shortcuts exist (and many people will continue to take them), but the real flex will be the people who put in the work and show it online as proof they earned it. So what do you think, is physical physique the ultimate status symbol of 2026? #statussymbol #exclusive #trend #pilates
$1B brands aren’t built on loud prints or flashy colors. They’re built on really good boring products. Skims, Alo, Béis best sellers are their black and nude items. Yes they have fun launches, but what actually moves volume at scale is their simple products. Highlighting that product quality is more important that color. Simple products sell. #skims #beis #alo #marketing #strategy
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thebrandblueprint_
$1B brands aren’t built on loud prints or flashy colors. They’re built on really good boring products. Skims, Alo, Béis best sellers are their black and nude items. Yes they have fun launches, but what actually moves volume at scale is their simple products. Highlighting that product quality is more important that color. Simple products sell. #skims #beis #alo #marketing #strategy
Brands are paying and treating their employees like influencers and Garage is leading the way. Garage realized their sales associates are their target customer, so they pay them to create content at work or on the way in. The employees who get the most views get sent on trips to Coachella, Europe, and more. Garage is pulling millions of views and reducing churn. This is the future of employee brand relationships. #marketing #brandstrategy #influencermarketing #garage
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thebrandblueprint_
Brands are paying and treating their employees like influencers and Garage is leading the way. Garage realized their sales associates are their target customer, so they pay them to create content at work or on the way in. The employees who get the most views get sent on trips to Coachella, Europe, and more. Garage is pulling millions of views and reducing churn. This is the future of employee brand relationships. #marketing #brandstrategy #influencermarketing #garage
The Rhode of India is coming to the US next year, and everyone will be talking about this brand next year. Meet the viral hair care brand indē wild. They’re taking centuries-old Ayurvedic hair rituals and turning them into modern, science-backed products that actually deliver results. And the sales already prove it. Before even launching in Sephora US next year, indē wild is operating at a $12M ARR run rate, with Sephora UK revenue up +667% quarter over quarter. Plus their Rhode like marketing is going to make them stand out as the “cool” brand that everyone wants to use too. Comment if you’re excited for indē wild to launch in Sephora US next year. Check out @ahaanakhosla great article about @indewild in @beautymatterofficial #sephora #indewild #haircare #marketing #rhode
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thebrandblueprint_
The Rhode of India is coming to the US next year, and everyone will be talking about this brand next year. Meet the viral hair care brand indē wild. They’re taking centuries-old Ayurvedic hair rituals and turning them into modern, science-backed products that actually deliver results. And the sales already prove it. Before even launching in Sephora US next year, indē wild is operating at a $12M ARR run rate, with Sephora UK revenue up +667% quarter over quarter. Plus their Rhode like marketing is going to make them stand out as the “cool” brand that everyone wants to use too. Comment if you’re excited for indē wild to launch in Sephora US next year. Check out @ahaanakhosla great article about @indewild in @beautymatterofficial #sephora #indewild #haircare #marketing #rhode
The way people discover brands is changing. Social media has dominated discovery for years, but we’re hitting peak content saturation. Way too much content, too many brands, and too much sameness. So where does discovery go next? @tubi luckily just launched a white paper called The Stream 2026 Report, which explores how audiences are consuming media, what they value, and how those behaviors are reshaping media investment. Comment “REPORT” and I’ll send you the link to the full white paper. #tubipartner #marketing #trends #strategy
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thebrandblueprint_
The way people discover brands is changing. Social media has dominated discovery for years, but we’re hitting peak content saturation. Way too much content, too many brands, and too much sameness. So where does discovery go next? @tubi luckily just launched a white paper called The Stream 2026 Report, which explores how audiences are consuming media, what they value, and how those behaviors are reshaping media investment. Comment “REPORT” and I’ll send you the link to the full white paper. #tubipartner #marketing #trends #strategy
Is this one of the best supplement launches of 2026? Use code BROOKE for 10% off your order. The Absorption Company just launched a new foundational supplement line. Solving the biggest issue in the supplement industry: absorption…. 84% of most supplements you take don’t absorb. But, @absorb.more is fixing that by rebuilding 5 of the most popular supplements from the inside out - engineered for up to 149x more absorption. Comment which supplements they should fix next. #absorbpartner #supplements #wellness #iansomerhalder
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thebrandblueprint_
Is this one of the best supplement launches of 2026? Use code BROOKE for 10% off your order. The Absorption Company just launched a new foundational supplement line. Solving the biggest issue in the supplement industry: absorption…. 84% of most supplements you take don’t absorb. But, @absorb.more is fixing that by rebuilding 5 of the most popular supplements from the inside out - engineered for up to 149x more absorption. Comment which supplements they should fix next. #absorbpartner #supplements #wellness #iansomerhalder
How The Dot Cakes blew up on social media. @thedotcakes The importance of a product being so interesting on the shelf that people want to try it and make a video about it. Aka a product should be able to do its on marketing. #dotcakes #dotcake #marketing
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thebrandblueprint_
How The Dot Cakes blew up on social media. @thedotcakes The importance of a product being so interesting on the shelf that people want to try it and make a video about it. Aka a product should be able to do its on marketing. #dotcakes #dotcake #marketing
The smartest brands are using sorority rush to acquire Gen Z. Sephora and Kohl’s set up beauty counters on college campuses giving girls free hair and makeup touch ups. Poppi created custom cans for each sorority and gifted them to campuses nationwide. Altar’d State sent outfits to sorority dancers to help create a viral moment on social media for their clothes. The best brands are joining cultural moments to go viral. #sorority #rush #marketing #strategy #sephora
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thebrandblueprint_
The smartest brands are using sorority rush to acquire Gen Z. Sephora and Kohl’s set up beauty counters on college campuses giving girls free hair and makeup touch ups. Poppi created custom cans for each sorority and gifted them to campuses nationwide. Altar’d State sent outfits to sorority dancers to help create a viral moment on social media for their clothes. The best brands are joining cultural moments to go viral. #sorority #rush #marketing #strategy #sephora
The next status symbol will be the gas station you go to. Because in 2027 LA is getting its first ever luxury gas station called Maggie’s. We can imagine it’ll be the Erewhon of gas stations with nice beverages and prepared foods. Do you think gas stations will become status symbols? #statussymbol
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thebrandblueprint_
The next status symbol will be the gas station you go to. Because in 2027 LA is getting its first ever luxury gas station called Maggie’s. We can imagine it’ll be the Erewhon of gas stations with nice beverages and prepared foods. Do you think gas stations will become status symbols? #statussymbol
Everyone assumes the brands winning on social need huge teams behind them. Usually, they don’t. Touchland sold for $880M with just 50 employees. Grüns hit $100M ARR with around 60. The smartest consumer brands stay lean and bring in experts where it counts. That’s why Fiverr Pro is such a game changer: pro-vetted freelance talent for the exact projects you need, plus hiring experts to help you find the right fit. Comment EXPERT and I’ll send you the link to check out the @fiverr services available and get 10% off your first order with code BLUEPRINTPRO. #FiverrPro #ihiredFiverrPro #partnership
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thebrandblueprint_
Everyone assumes the brands winning on social need huge teams behind them. Usually, they don’t. Touchland sold for $880M with just 50 employees. Grüns hit $100M ARR with around 60. The smartest consumer brands stay lean and bring in experts where it counts. That’s why Fiverr Pro is such a game changer: pro-vetted freelance talent for the exact projects you need, plus hiring experts to help you find the right fit. Comment EXPERT and I’ll send you the link to check out the @fiverr services available and get 10% off your first order with code BLUEPRINTPRO. #FiverrPro #ihiredFiverrPro #partnership
The beauty dream team just launched a new fragrance brand into Sephora. Meet Lore. A fragrance brand meant to take you somewhere…. and they’re only $88. And when I mean dream team, I mean dream team: The Former CEO of Rhode (Melanie Bender) The creator of the Rhode Phone Case (Sam Sonntag) The Co-Founder of Milk Makeup (Mazdack Rassi) The Co-Founders of Youth To The People (Joe Cloyes & Greg Gonzalez) The renowned French Performer (Jérôme Epinette) Comment if you’re excited for this brand. #fragrance #rhode #lore #sephora #perfume
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thebrandblueprint_
The beauty dream team just launched a new fragrance brand into Sephora. Meet Lore. A fragrance brand meant to take you somewhere…. and they’re only $88. And when I mean dream team, I mean dream team: The Former CEO of Rhode (Melanie Bender) The creator of the Rhode Phone Case (Sam Sonntag) The Co-Founder of Milk Makeup (Mazdack Rassi) The Co-Founders of Youth To The People (Joe Cloyes & Greg Gonzalez) The renowned French Performer (Jérôme Epinette) Comment if you’re excited for this brand. #fragrance #rhode #lore #sephora #perfume
The next status symbol is being anti basic. Many luxury brands are starting to no longer signal status. When everyone has access to the same thing, it’s basic and doesn’t signal status. Luxury only works when it’s rare and intentional. Once it becomes everywhere, it turns into a commodity. That’s why I think we’re entering a moment where real status comes from showing you have your own point of view, not just buying what’s popular. That’s also why being featured in Architectural Digest is the ultimate status symbol. It’s not just about money. Your home has to be thoughtful, original, and unmistakably not basic to be featured in it. Being basic isn’t a bad thing. But if the goal is to signal status, blending in doesn’t work anymore. What do you think of this status symbol? #statussymbol #trend
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thebrandblueprint_
The next status symbol is being anti basic. Many luxury brands are starting to no longer signal status. When everyone has access to the same thing, it’s basic and doesn’t signal status. Luxury only works when it’s rare and intentional. Once it becomes everywhere, it turns into a commodity. That’s why I think we’re entering a moment where real status comes from showing you have your own point of view, not just buying what’s popular. That’s also why being featured in Architectural Digest is the ultimate status symbol. It’s not just about money. Your home has to be thoughtful, original, and unmistakably not basic to be featured in it. Being basic isn’t a bad thing. But if the goal is to signal status, blending in doesn’t work anymore. What do you think of this status symbol? #statussymbol #trend
How does Fabletics do over $850M+ in revenue every year? Their secret is they don’t spend more, they spend smarter. During times like BFCM, they double down on TV advertising with Tatari. And the numbers don’t lie. They saw a 70% decrease in CAC and 20% lift in Facebook efficiencies. You can start for as little as $50 per day with Tatari. Comment “TV” and I’ll send you all the details. #fabletics #khloekardashian #tataripartner
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thebrandblueprint_
How does Fabletics do over $850M+ in revenue every year? Their secret is they don’t spend more, they spend smarter. During times like BFCM, they double down on TV advertising with Tatari. And the numbers don’t lie. They saw a 70% decrease in CAC and 20% lift in Facebook efficiencies. You can start for as little as $50 per day with Tatari. Comment “TV” and I’ll send you all the details. #fabletics #khloekardashian #tataripartner
Meet the man secretly building all of the hottest new brands: Ben Bennett. He’s the Founder of The Center. An accelerator for beauty brands. Him and his team are behind Naturium, Phlur, CYKLAR, Prequel, and Saltair. They’re already had 3 exits with their strategy: scale a masstige brand in 3 years to $100M and sell it. They nail packaging, product, and founder market fit. Likely CYKLAR will be sold next 👀 What do you think of The Center’s/Ben’s strategy? #marketing #cyklar #phlur #naturium
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thebrandblueprint_
Meet the man secretly building all of the hottest new brands: Ben Bennett. He’s the Founder of The Center. An accelerator for beauty brands. Him and his team are behind Naturium, Phlur, CYKLAR, Prequel, and Saltair. They’re already had 3 exits with their strategy: scale a masstige brand in 3 years to $100M and sell it. They nail packaging, product, and founder market fit. Likely CYKLAR will be sold next 👀 What do you think of The Center’s/Ben’s strategy? #marketing #cyklar #phlur #naturium
Is the Olipop rebrand proof that Gen Z is shaping packaging? #olipop #genz #packaging #poppi
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thebrandblueprint_
Is the Olipop rebrand proof that Gen Z is shaping packaging? #olipop #genz #packaging #poppi
If I were to launch products for @rhode , here is what I would do. The biggest gap in Rhode’s product line is a skin tint. Saie’s bestseller is their skin tint, Kylie Cosmetics’ third bestseller is their skin tint, and Refy’s bestseller is their skin tint. @haileybieber is leaving money on the table by not having one. If I were Rhode, I’d launch a peptide skin tint with SPF 40 and a peptide concealer with it. If you want to study the competition like this, you need to be using Particl. They have data on over 10,000 brands. Hit the link in my profile for more info. #rhode #haileybieber #skintint #particlpartner
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thebrandblueprint_
If I were to launch products for @rhode , here is what I would do. The biggest gap in Rhode’s product line is a skin tint. Saie’s bestseller is their skin tint, Kylie Cosmetics’ third bestseller is their skin tint, and Refy’s bestseller is their skin tint. @haileybieber is leaving money on the table by not having one. If I were Rhode, I’d launch a peptide skin tint with SPF 40 and a peptide concealer with it. If you want to study the competition like this, you need to be using Particl. They have data on over 10,000 brands. Hit the link in my profile for more info. #rhode #haileybieber #skintint #particlpartner

Brooke Yoakam (@thebrandblueprint_) Instagram Stats & Analytics

Brooke Yoakam (@thebrandblueprint_) has 147K Instagram followers with a 0.94% engagement rate over the past 12 months. Across 300 posts, Brooke Yoakam received 713K total likes and 72.8M impressions, averaging 2.38K likes per post. This page tracks Brooke Yoakam's performance metrics, top content, and engagement trends — updated daily.

Brooke Yoakam (@thebrandblueprint_) Instagram Analytics FAQ

How many Instagram followers does Brooke Yoakam have?+
Brooke Yoakam (@thebrandblueprint_) has 147K Instagram followers as of August 2026.
What is Brooke Yoakam's Instagram engagement rate?+
Brooke Yoakam's Instagram engagement rate is 0.94% over the last 12 months, based on 300 posts.
How many likes does Brooke Yoakam get on Instagram?+
Brooke Yoakam received 713K total likes across 300 posts in the last 12 months, averaging 2.38K likes per post.
How many Instagram impressions does Brooke Yoakam get?+
Brooke Yoakam's Instagram content generated 72.8M total impressions over the last 12 months.