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1.4M
impressions
78M
likes
2.69M
comments
92.9K
posts
590
engagement
2.83%
emv
$2.35M
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168K

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Our Toasted Marshmallow Lip Butter Balm is here ✨ Your cozy, sweet, straight-from-the-campfire treat and the holiday indulgence you didn’t know you needed. This limited-edition balm has a golden shimmer with marshmallow sweetness, melts into lips with buttery hydration and is only here for the season as part of our holiday trio. The set includes two limited-edition Lip Butter Balms in Hot Cocoa and Toasted Marshmallow, plus a Mini Jet Lag Mask — our multitasking overnight mask and moisturizer for deep hydration for $48 (a $74 value — think of it as two lip butter balms plus a bonus mini jet lag mask for your most hydrated holiday yet) Be the first to shop on the Sephora app September 22 Launching September 23 @sephora @sephoracanada + Sephora EU SummerFridays.com @revolve @cultbeauty Coming soon Sephora at @kohls - September 26 @spacenk - October 7 @sephorauk - October 7 @meccabeauty - October 14
4.41M
177K
1.24K
5mo ago
summerfridays
Our Toasted Marshmallow Lip Butter Balm is here ✨ Your cozy, sweet, straight-from-the-campfire treat and the holiday indulgence you didn’t know you needed. This limited-edition balm has a golden shimmer with marshmallow sweetness, melts into lips with buttery hydration and is only here for the season as part of our holiday trio. The set includes two limited-edition Lip Butter Balms in Hot Cocoa and Toasted Marshmallow, plus a Mini Jet Lag Mask — our multitasking overnight mask and moisturizer for deep hydration for $48 (a $74 value — think of it as two lip butter balms plus a bonus mini jet lag mask for your most hydrated holiday yet) Be the first to shop on the Sephora app September 22 Launching September 23 @sephora @sephoracanada + Sephora EU SummerFridays.com @revolve @cultbeauty Coming soon Sephora at @kohls - September 26 @spacenk - October 7 @sephorauk - October 7 @meccabeauty - October 14
Meet Lip Butter Balm Pink Guava, our juiciest flavor yet. This ultra-smooth, silky vegan lip balm is skincare for your lips, nourishing and soothing dryness with a sheer pop of bright pink, buttery hydration and a hint of sweet guava flavor in every swipe. Coming June 3rd: @sephora SummerFridays.com Sephora EU @spacenk @revolve Shop early access on the Sephora app on June 2nd Additional Launch dates: @sephorauk on June 18th @cultbeauty on June 18th @meccabeauty on July 1st
2.47M
99K
956
9mo ago
summerfridays
Meet Lip Butter Balm Pink Guava, our juiciest flavor yet. This ultra-smooth, silky vegan lip balm is skincare for your lips, nourishing and soothing dryness with a sheer pop of bright pink, buttery hydration and a hint of sweet guava flavor in every swipe. Coming June 3rd: @sephora SummerFridays.com Sephora EU @spacenk @revolve Shop early access on the Sephora app on June 2nd Additional Launch dates: @sephorauk on June 18th @cultbeauty on June 18th @meccabeauty on July 1st
Introducing Flushed Lip Stain The first step in your go-to lip combo. A lightweight long-wear lip stain that delivers a soft flushed wash of color with a barely-there feel. Buildable and transfer-proof with precise application, making it easy to swipe on while getting ready or reapply on the go. The kind of effortless tint that lasts. Available in six shades from soft pink to deep berry and neutral brown. Slipper - Soft warm pink Rosette - Cool pink Maple - Warm terracotta Plum - Cool berry Almond - Soft neutral brown Mocha - Deep neutral brown Be the first to shop on the Sephora app on February 2nd Launching February 3rd SummerFridays.com @sephora @sephoracanada @sephorauk Sephora EU @revolve Coming soon Sephora at @kohls - February 13th @cultbeauty - February 17th @spacenk - February 17th @meccabeauty - February 24th
2.12M
84.6K
894
1mo ago
summerfridays
Introducing Flushed Lip Stain The first step in your go-to lip combo. A lightweight long-wear lip stain that delivers a soft flushed wash of color with a barely-there feel. Buildable and transfer-proof with precise application, making it easy to swipe on while getting ready or reapply on the go. The kind of effortless tint that lasts. Available in six shades from soft pink to deep berry and neutral brown. Slipper - Soft warm pink Rosette - Cool pink Maple - Warm terracotta Plum - Cool berry Almond - Soft neutral brown Mocha - Deep neutral brown Be the first to shop on the Sephora app on February 2nd Launching February 3rd SummerFridays.com @sephora @sephoracanada @sephorauk Sephora EU @revolve Coming soon Sephora at @kohls - February 13th @cultbeauty - February 17th @spacenk - February 17th @meccabeauty - February 24th
Meet our juiciest flavor yet: Lip Butter Balm Pink Guava—a taste of summer in every swipe. With a sheer pop of bright pink and a hint of guava sweetness, this silky balm melts into lips to deliver instant moisture, color, and radiant shine. 🩷 Launching June 3rd: @sephora , @sephoracanada & EU SummerFridays.com @spacenk @revolve Link on our profile to sign up for the waitlist and be the first to shop. P.S. enjoy early access and shop on the Sephora app on June 2nd. Coming soon: @sephorauk on June 18th @cultbeauty on June 18th @meccabeauty on July 1st
1.74M
69.5K
351
9mo ago
summerfridays
Meet our juiciest flavor yet: Lip Butter Balm Pink Guava—a taste of summer in every swipe. With a sheer pop of bright pink and a hint of guava sweetness, this silky balm melts into lips to deliver instant moisture, color, and radiant shine. 🩷 Launching June 3rd: @sephora , @sephoracanada & EU SummerFridays.com @spacenk @revolve Link on our profile to sign up for the waitlist and be the first to shop. P.S. enjoy early access and shop on the Sephora app on June 2nd. Coming soon: @sephorauk on June 18th @cultbeauty on June 18th @meccabeauty on July 1st
Our sweetest birthday yet, Strawberry Soft Serve Lip Butter Balm is here 🍓 The Sweet Pink Duo 🍓 Strawberry Soft Serve - a cool baby pink that tastes like creamy strawberry ice cream 🍰 Birthday Cake - a shimmery pink that tastes like a slice of your favorite cake This limited-edition set is $38 ($48 value) and available now at @sephora @sephoracanada + SummerFridays.com Launching February 11th @sephorauk Sephora EU @revolve @cultbeauty @spacenk Coming soon Sephora at @kohls - February 13th @meccabeauty - February 24th
1.61M
64.3K
471
1mo ago
summerfridays
Our sweetest birthday yet, Strawberry Soft Serve Lip Butter Balm is here 🍓 The Sweet Pink Duo 🍓 Strawberry Soft Serve - a cool baby pink that tastes like creamy strawberry ice cream 🍰 Birthday Cake - a shimmery pink that tastes like a slice of your favorite cake This limited-edition set is $38 ($48 value) and available now at @sephora @sephoracanada + SummerFridays.com Launching February 11th @sephorauk Sephora EU @revolve @cultbeauty @spacenk Coming soon Sephora at @kohls - February 13th @meccabeauty - February 24th
Introducing SoftLine Lip Liner Made for your go-to lip combo. A smooth, blendable liner that enhances the natural shape of your lips. Designed for effortless definition and a soft, sculpted finish, it wears comfortably and pairs perfectly with your favorite lip products. Available in eight shades, from soft pinks to rich browns, made to flatter every lip look. Sugar - Soft Cool Pink Rosé - Warm Rosy Pink Latte - Warm Peachy Tan Pecan - Deep Warm Maroon Toffee - Soft Neutral Brown Cinnamon - Warm Clay Brownie - Neutral Brown Espresso - Deep Neutral Brown Be the first to shop on the Sephora app on February 2nd Launching February 3rd SummerFridays.com @sephora @sephoracanada @sephorauk Sephora EU @revolve Coming soon Sephora at @kohls - February 13th @cultbeauty - February 17th @spacenk - February 17th @meccabeauty - February 24th
1.38M
55.3K
791
1mo ago
summerfridays
Introducing SoftLine Lip Liner Made for your go-to lip combo. A smooth, blendable liner that enhances the natural shape of your lips. Designed for effortless definition and a soft, sculpted finish, it wears comfortably and pairs perfectly with your favorite lip products. Available in eight shades, from soft pinks to rich browns, made to flatter every lip look. Sugar - Soft Cool Pink Rosé - Warm Rosy Pink Latte - Warm Peachy Tan Pecan - Deep Warm Maroon Toffee - Soft Neutral Brown Cinnamon - Warm Clay Brownie - Neutral Brown Espresso - Deep Neutral Brown Be the first to shop on the Sephora app on February 2nd Launching February 3rd SummerFridays.com @sephora @sephoracanada @sephorauk Sephora EU @revolve Coming soon Sephora at @kohls - February 13th @cultbeauty - February 17th @spacenk - February 17th @meccabeauty - February 24th
Get ready — to stay in. With cozy essentials for unwinding and doing exactly what you want. Friday and every day. Starring actress @barbieferreira. Gap × Summer Fridays. Available 12.12 at 12 p.m. ET / 9 a.m. PT. Online in the U.S. + on the Gap app. Directed by @charliediplacido #gapxsummerfridays
1.32M
22.9K
1.27K
3mo ago
summerfridays
Get ready — to stay in. With cozy essentials for unwinding and doing exactly what you want. Friday and every day. Starring actress @barbieferreira. Gap × Summer Fridays. Available 12.12 at 12 p.m. ET / 9 a.m. PT. Online in the U.S. + on the Gap app. Directed by @charliediplacido #gapxsummerfridays
We’re celebrating 5 years of Lip Butter Balm! More than just a balm, it’s skincare for your lips. With every buttery swipe, it deeply nourishes with murumuru butter and hyaluronic acid. A blend of plant-based lipids and rich shea butter locks in lasting moisture, keeping your lips smooth, supple, and hydrated all day long. Available @sephora and SummerFridays.com
1.2M
48K
286
11mo ago
summerfridays
We’re celebrating 5 years of Lip Butter Balm! More than just a balm, it’s skincare for your lips. With every buttery swipe, it deeply nourishes with murumuru butter and hyaluronic acid. A blend of plant-based lipids and rich shea butter locks in lasting moisture, keeping your lips smooth, supple, and hydrated all day long. Available @sephora and SummerFridays.com
Meet Sunlit Vanilla Eau de Parfum, warmth you can wear every day. Vanilla has been part of Summer Fridays ever since we introduced Lip Butter Balm in 2020, quickly becoming a signature flavor our community couldn’t get enough of. In 2021, we launched a limited edition rollerball trio with a Soft Vanilla perfume and our long time friends of the brand have been waiting for this moment ever since. Sunlit Vanilla is our gourmand fragrance that feels like having a vanilla ice cream with caramel drizzled on top, as the sun sets on a perfect summer day. Warm caramel melts into sweet vanilla, wrapped in tonka bean and soft amber. Cozy and radiant, it lingers on the skin like sunshine for that endless summer feeling, all year long. Be the first to shop on the Sephora app on March 16 Coming soon @sephora - March 17 SummerFridays.com - March 17 @sephoracanada + Sephora EU + @sephorauk - March 17 @revolve - March 17 @cultbeauty - March 17 @spacenk - March 17 Sephora at @kohls - March 20 @meccabeauty - March 26
1.16M
46.5K
1.02K
1w ago
summerfridays
Meet Sunlit Vanilla Eau de Parfum, warmth you can wear every day. Vanilla has been part of Summer Fridays ever since we introduced Lip Butter Balm in 2020, quickly becoming a signature flavor our community couldn’t get enough of. In 2021, we launched a limited edition rollerball trio with a Soft Vanilla perfume and our long time friends of the brand have been waiting for this moment ever since. Sunlit Vanilla is our gourmand fragrance that feels like having a vanilla ice cream with caramel drizzled on top, as the sun sets on a perfect summer day. Warm caramel melts into sweet vanilla, wrapped in tonka bean and soft amber. Cozy and radiant, it lingers on the skin like sunshine for that endless summer feeling, all year long. Be the first to shop on the Sephora app on March 16 Coming soon @sephora - March 17 SummerFridays.com - March 17 @sephoracanada + Sephora EU + @sephorauk - March 17 @revolve - March 17 @cultbeauty - March 17 @spacenk - March 17 Sephora at @kohls - March 20 @meccabeauty - March 26
Treat yourself to the Sweet Pink Duo 🍓🍰 Our new, limited-edition Lip Butter Balm Strawberry Soft Serve and Birthday Cake are enriched with shea and murumuru seed butters to help nourish, soothe and condition dry lips with a glossy finish. Now available @sephora, @sephoracanada and SummerFridays.com
1.15M
46K
147
3w ago
summerfridays
Treat yourself to the Sweet Pink Duo 🍓🍰 Our new, limited-edition Lip Butter Balm Strawberry Soft Serve and Birthday Cake are enriched with shea and murumuru seed butters to help nourish, soothe and condition dry lips with a glossy finish. Now available @sephora, @sephoracanada and SummerFridays.com
Toasted Marshmallow Lip Butter Balm has officially arrived — a cozy treat with golden shimmer, marshmallow sweetness and buttery hydration. Available only for the season as part of our Holiday Trio. The trio includes: 🤍 Toasted Marshmallow + Hot Cocoa Lip Butter Balms 🤍 Mini Jet Lag Mask for overnight or anytime moisture All three for $48 ($74 value) — two Lip Butter Balms plus a bonus Mini Jet Lag Mask to keep you glowing through the holidays. Now available @sephora @sephoracanada and SummerFridays.com
1.15M
45.9K
551
5mo ago
summerfridays
Toasted Marshmallow Lip Butter Balm has officially arrived — a cozy treat with golden shimmer, marshmallow sweetness and buttery hydration. Available only for the season as part of our Holiday Trio. The trio includes: 🤍 Toasted Marshmallow + Hot Cocoa Lip Butter Balms 🤍 Mini Jet Lag Mask for overnight or anytime moisture All three for $48 ($74 value) — two Lip Butter Balms plus a bonus Mini Jet Lag Mask to keep you glowing through the holidays. Now available @sephora @sephoracanada and SummerFridays.com
The holidays just got a little sweeter — meet the Lip Butter Balm Minis Set, a limited-edition collection of your favorite shades in mini sizes, perfect for gifting or keeping all to yourself. 🌱 Sweet Mint – Clear with a refreshing sweet mint 🌺 Pink Guava – Bright pink with juicy guava sweetness 🍨 Vanilla Beige – Beige with a hint of warm vanilla 🍒 Cherry – Red with a touch of cherry sweetness Be the first to shop on the Sephora app September 18 September 19 @sephora @sephoracanada @revolve SummerFridays.com Coming soon @sephorauk + Sephora EU - September 23 Sephora at @kohls - September 26 @spacenk - October 7 @cultbeauty - October 7 mecca - October 28
1.03M
41.1K
338
5mo ago
summerfridays
The holidays just got a little sweeter — meet the Lip Butter Balm Minis Set, a limited-edition collection of your favorite shades in mini sizes, perfect for gifting or keeping all to yourself. 🌱 Sweet Mint – Clear with a refreshing sweet mint 🌺 Pink Guava – Bright pink with juicy guava sweetness 🍨 Vanilla Beige – Beige with a hint of warm vanilla 🍒 Cherry – Red with a touch of cherry sweetness Be the first to shop on the Sephora app September 18 September 19 @sephora @sephoracanada @revolve SummerFridays.com Coming soon @sephorauk + Sephora EU - September 23 Sephora at @kohls - September 26 @spacenk - October 7 @cultbeauty - October 7 mecca - October 28
A love letter to staying in. Gap × Summer Fridays. Part two. Cozy essentials for you. For Valentine's Day and every day. Featuring actress @barbieferreira. Available 1.16 at 12 p.m. ET / 9 a.m. PT. Online in the U.S. + on the Gap app. Cardmembers shop early access 1.15 at 12 p.m. ET / 9 a.m. PT. Directed by @charliediplacido Explore the campaign at link in bio. #gapxsummerfridays
943K
21K
242
2mo ago
summerfridays
A love letter to staying in. Gap × Summer Fridays. Part two. Cozy essentials for you. For Valentine's Day and every day. Featuring actress @barbieferreira. Available 1.16 at 12 p.m. ET / 9 a.m. PT. Online in the U.S. + on the Gap app. Cardmembers shop early access 1.15 at 12 p.m. ET / 9 a.m. PT. Directed by @charliediplacido Explore the campaign at link in bio. #gapxsummerfridays
Something Dewy is Coming …
797K
8.5K
216
2mo ago
summerfridays
Something Dewy is Coming …
Turn your Summer Fridays empties into a $25 e-gift card for your next purchase with our Recycling Program: ✨ Collect + clean 5 empties ✨ Contact us for a free shipping label ✨ Ship them back for recycling ✨ Receive a $25 e-gift card for your next purchase Learn more at SummerFridays.com!
785K
31.4K
235
11mo ago
summerfridays
Turn your Summer Fridays empties into a $25 e-gift card for your next purchase with our Recycling Program: ✨ Collect + clean 5 empties ✨ Contact us for a free shipping label ✨ Ship them back for recycling ✨ Receive a $25 e-gift card for your next purchase Learn more at SummerFridays.com!
Meet the Lip Butter Balm Vault featuring all 12 flavors of our award winning formula, including three limited edition shades. Each shade comes tucked in an exclusive drawstring travel pouch inside the vegan leather Travel Case in Cherry. This holiday favorite is perfect to collect, gift and share. 12 full size Lip Butter Balms + the Travel Case + drawstring travel pouch for $220 (a $333 value) Shop early on the Sephora app October 16th Launching at @sephora and SummerFridays.com on October 17th
774K
31K
1.19K
5mo ago
summerfridays
Meet the Lip Butter Balm Vault featuring all 12 flavors of our award winning formula, including three limited edition shades. Each shade comes tucked in an exclusive drawstring travel pouch inside the vegan leather Travel Case in Cherry. This holiday favorite is perfect to collect, gift and share. 12 full size Lip Butter Balms + the Travel Case + drawstring travel pouch for $220 (a $333 value) Shop early on the Sephora app October 16th Launching at @sephora and SummerFridays.com on October 17th
Meet the Lip Butter Balm Vault Set 💋 the ultimate collection with 12 shades of our award-winning formula, including three limited-edition shades, all together in red vegan leather Travel Case. 12 full size Lip Butter Balms + the Travel Case + drawstring travel pouch for $220 (a $333 value) Shop early on the Sephora app October 16th Launching at @sephora and SummerFridays.com on October 17th
745K
29.8K
1.18K
5mo ago
summerfridays
Meet the Lip Butter Balm Vault Set 💋 the ultimate collection with 12 shades of our award-winning formula, including three limited-edition shades, all together in red vegan leather Travel Case. 12 full size Lip Butter Balms + the Travel Case + drawstring travel pouch for $220 (a $333 value) Shop early on the Sephora app October 16th Launching at @sephora and SummerFridays.com on October 17th
Something juicy is coming…
723K
28.9K
695
10mo ago
summerfridays
Something juicy is coming…
@gap x Summer Fridays. Cozy clothes for slow mornings, coffee runs and everything in between. Shop the collection December 12th online and in select stores #gapxsummerfridays
669K
26.8K
562
3mo ago
summerfridays
@gap x Summer Fridays. Cozy clothes for slow mornings, coffee runs and everything in between. Shop the collection December 12th online and in select stores #gapxsummerfridays
This year our birthday is twice as sweet…
646K
25.9K
521
1mo ago
summerfridays
This year our birthday is twice as sweet…

Summer Fridays (@summerfridays) Instagram Stats & Analytics

Summer Fridays (@summerfridays) has 1.40M Instagram followers with a 2.83% engagement rate over the past 12 months. Across 590 posts, Summer Fridays received 2.69M total likes and 30.2M impressions, averaging 5.82K likes per post. This page tracks Summer Fridays's performance metrics, top content, and engagement trends — updated daily.

Summer Fridays (@summerfridays) Instagram Analytics FAQ

How many Instagram followers does Summer Fridays have?+
Summer Fridays (@summerfridays) has 1.40M Instagram followers as of March 2026.
What is Summer Fridays's Instagram engagement rate?+
Summer Fridays's Instagram engagement rate is 2.83% over the last 12 months, based on 590 posts.
How many likes does Summer Fridays get on Instagram?+
Summer Fridays received 2.69M total likes across 590 posts in the last 12 months, averaging 5.82K likes per post.
How many Instagram impressions does Summer Fridays get?+
Summer Fridays's Instagram content generated 30.2M total impressions over the last 12 months.