instagram analytics
Last Year02/21/25 - 02/21/26
Comparable Performance:
followers
1.12M
impressions
11M
likes
466K
comments
6.94K
posts
182
engagement
4.31%
emv
$345K
Avg. per post
392K

Key Metrics

Distributions

Top Content

There’s nothing worse than your swiss roll cracking or coming out all flat. This is the recipe I’ve been using for years now because the sponge has a great texture, it’s nice and flexible and is the right level of sweetness. No need to wrap it in a tea towel 🫠 But if you want to take it to the next level, well you need to PIPE IT! Get to the DIY store, down the drain aisle and pick up a few pipes! Slide your rolled sponge inside and it will help to set it in the perfect cylinder shape. I like to buy a few sizes just so I’ve got optionssss. Link in my bio for the full written recipe! It was a *bit* harsh saying to bin the other recipes, sorry I got carried away 😂
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mattadlard
There’s nothing worse than your swiss roll cracking or coming out all flat. This is the recipe I’ve been using for years now because the sponge has a great texture, it’s nice and flexible and is the right level of sweetness. No need to wrap it in a tea towel 🫠 But if you want to take it to the next level, well you need to PIPE IT! Get to the DIY store, down the drain aisle and pick up a few pipes! Slide your rolled sponge inside and it will help to set it in the perfect cylinder shape. I like to buy a few sizes just so I’ve got optionssss. Link in my bio for the full written recipe! It was a *bit* harsh saying to bin the other recipes, sorry I got carried away 😂
Giant tiramisu? No problem! When my sister in law asked me to make one for her NYE wedding ,I thought it would be a breeze, but as with all of my desserts, there are always some kind of hiccups 🤣 I ordered a custom tiramisu tin from @campbell2664 and got to work. 2 days, 12.5kg mascarpone, 2kg sugar, 80 eggs, 7L of coffee and 800 ladyfingers later and I got it done 😅 The other mild panic was when I dropped my phone slap bang in the middle of it, just 20 minutes before serving, but my trusty palette knife covered the divot. I hope you enjoyed it @rainbowandreay - thanks for letting me be part of such a special day!!
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mattadlard
Giant tiramisu? No problem! When my sister in law asked me to make one for her NYE wedding ,I thought it would be a breeze, but as with all of my desserts, there are always some kind of hiccups 🤣 I ordered a custom tiramisu tin from @campbell2664 and got to work. 2 days, 12.5kg mascarpone, 2kg sugar, 80 eggs, 7L of coffee and 800 ladyfingers later and I got it done 😅 The other mild panic was when I dropped my phone slap bang in the middle of it, just 20 minutes before serving, but my trusty palette knife covered the divot. I hope you enjoyed it @rainbowandreay - thanks for letting me be part of such a special day!!
Pistachio Burnt Basque Cheesecake - maybe one of the best cheesecakes I’ve had. Just a few ingredients, but cooked to perfection (no crumpled up parchment paper here!). It has a lovely green colour from the pistachio paste, with a centre that is just set so you get that soft spoonful when you bite into it! It’s a recipe you have to try - head to my website, link in my bio, and give it a go!
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mattadlard
Pistachio Burnt Basque Cheesecake - maybe one of the best cheesecakes I’ve had. Just a few ingredients, but cooked to perfection (no crumpled up parchment paper here!). It has a lovely green colour from the pistachio paste, with a centre that is just set so you get that soft spoonful when you bite into it! It’s a recipe you have to try - head to my website, link in my bio, and give it a go!
Chocolate Mille-Feuille with some seriouslyyyy flaky pastry. Rather than the traditional way of making mille-feuille, this uses cross lamination (I think it’s called that…) which gives you this thin, crispy pastry that shatters when you bite into it! I loveeee chocolate orange so I’ve gone for chocolate orange cremeux and a quick orange gel to fill it. The pastry is little on the salty side, and then you get sweetness and creaminess from the fillings. Such a good combo of flavours and textures! Click the link in my bio for the full recipe on my website 🙏
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mattadlard
Chocolate Mille-Feuille with some seriouslyyyy flaky pastry. Rather than the traditional way of making mille-feuille, this uses cross lamination (I think it’s called that…) which gives you this thin, crispy pastry that shatters when you bite into it! I loveeee chocolate orange so I’ve gone for chocolate orange cremeux and a quick orange gel to fill it. The pastry is little on the salty side, and then you get sweetness and creaminess from the fillings. Such a good combo of flavours and textures! Click the link in my bio for the full recipe on my website 🙏
Sourdough Gelato is the last day of gelato week 🥲 Over the years you’ve seen how many failed sourdoughs I’ve made, so the fact I made a loaf was a win on its own (I’ve been practicing 🥺) but then, I cut it all up and put it into my gelato 🤣 Inhave to say though… the flavour works! There’s a creaminess alongside that sort of caramelised crust with a little sour note. I really really enjoyed it! Hope you’ve liked all the flavours this year, but if you’ve got any suggestions for next year let me know and we’ll come back for szn 3! 🍦 All recipes are on my website - link in my bio!
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mattadlard
Sourdough Gelato is the last day of gelato week 🥲 Over the years you’ve seen how many failed sourdoughs I’ve made, so the fact I made a loaf was a win on its own (I’ve been practicing 🥺) but then, I cut it all up and put it into my gelato 🤣 Inhave to say though… the flavour works! There’s a creaminess alongside that sort of caramelised crust with a little sour note. I really really enjoyed it! Hope you’ve liked all the flavours this year, but if you’ve got any suggestions for next year let me know and we’ll come back for szn 3! 🍦 All recipes are on my website - link in my bio!
This months Bake It Better classes took some practice 😅 I probably messed it up 10 times before I managed to get one right! This months recipes are all about plated meringue desserts (link in my bio to join my online classes!). This cocoa and black sesame meringue has a brownie base, black sesame praline and whipped mascarpone cream all encased in a cocoa meringue. Watch the full length step by step video when you join, once you master the meringue the rest of the dessert is easy peasy!
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mattadlard
This months Bake It Better classes took some practice 😅 I probably messed it up 10 times before I managed to get one right! This months recipes are all about plated meringue desserts (link in my bio to join my online classes!). This cocoa and black sesame meringue has a brownie base, black sesame praline and whipped mascarpone cream all encased in a cocoa meringue. Watch the full length step by step video when you join, once you master the meringue the rest of the dessert is easy peasy!
Chocolate Mousse Guide 🍫 It was a tough job but someone had to do it 😅 Ok so whenever I first made chocolate mousse, I would just follow a recipe with no real idea of what kind of texture I was going to get…flavour etc. Well this guide takes you through 4 very traditional methods, how to make them, the differences in taste and texture, how cream affects your mousse andddd how to make the milk/white chocolate versions. Get the full recipes on the website just click the link in my bio! Grab a coffee, sit back and watch the whole thing (but excuse my lack of drawing skills 🎨)
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mattadlard
Chocolate Mousse Guide 🍫 It was a tough job but someone had to do it 😅 Ok so whenever I first made chocolate mousse, I would just follow a recipe with no real idea of what kind of texture I was going to get…flavour etc. Well this guide takes you through 4 very traditional methods, how to make them, the differences in taste and texture, how cream affects your mousse andddd how to make the milk/white chocolate versions. Get the full recipes on the website just click the link in my bio! Grab a coffee, sit back and watch the whole thing (but excuse my lack of drawing skills 🎨)
Day 1 of gelato week is brown butter gelato! Honestly I don’t know how to follow this one because it’s such a delicious flavour. This recipe was given to me by George @gjformond who very kindly let me share it with you guys. Last year I was testing and testing, and just couldn’t get one that would work and he came through with, what I think is one of the best gelatos I’ve ever tried - the mouthfeel is so fluffy and light, and you get this hint of fattiness from the butter. I’ve put the full recipe up on my website, just click the link in my bio to get it. Day 2 tomorrow - coffee ☕️
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mattadlard
Day 1 of gelato week is brown butter gelato! Honestly I don’t know how to follow this one because it’s such a delicious flavour. This recipe was given to me by George @gjformond who very kindly let me share it with you guys. Last year I was testing and testing, and just couldn’t get one that would work and he came through with, what I think is one of the best gelatos I’ve ever tried - the mouthfeel is so fluffy and light, and you get this hint of fattiness from the butter. I’ve put the full recipe up on my website, just click the link in my bio to get it. Day 2 tomorrow - coffee ☕️
Pistachio Crémeux is a great recipe to have in your locker - it’s a light, creamy texture with a lovely pistachio flavour. I use this a lot for layer cakes, alternating with swirls French buttercream! I use pure pistachio paste which is priceyyyyy but I think gives a better flavour and colour. You can make pistachio paste yourself too if you have the patience! If you want to try the recipe - click the link in my bio! It’s on the website 🙌
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mattadlard
Pistachio Crémeux is a great recipe to have in your locker - it’s a light, creamy texture with a lovely pistachio flavour. I use this a lot for layer cakes, alternating with swirls French buttercream! I use pure pistachio paste which is priceyyyyy but I think gives a better flavour and colour. You can make pistachio paste yourself too if you have the patience! If you want to try the recipe - click the link in my bio! It’s on the website 🙌
Lemon meringue tart 🍋 I don’t know how you’re supposed to eat those mile high lemon meringue tarts but for me this is the perfect ratio (and you can actually fit it into your mouth 🤣) I adapted my classic lemon tart for a slightly richer filling, then added a Swiss meringue on top which is spread to be flush with the tart. This gives it an every slice an even thickness and looks stunning when you serve it! The recipe is part of my online classes (plus 130+ others), click the link in my bio to sign up! Thank you again to @astry_bistro for the design inspo!
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mattadlard
Lemon meringue tart 🍋 I don’t know how you’re supposed to eat those mile high lemon meringue tarts but for me this is the perfect ratio (and you can actually fit it into your mouth 🤣) I adapted my classic lemon tart for a slightly richer filling, then added a Swiss meringue on top which is spread to be flush with the tart. This gives it an every slice an even thickness and looks stunning when you serve it! The recipe is part of my online classes (plus 130+ others), click the link in my bio to sign up! Thank you again to @astry_bistro for the design inspo!
Nothing beats a caramelised brown sugar tart so when @dinnerbyben said he had a recipe in his new book “How I Cook” I was straight down to try a slice! A thin, sweet pastry case filled with a really simple brown sugar custard - and the crème fraîche to finish it, is the perfect little balance of tang on the side. I let Ben do the slicing because otherwise I wouldn’t probably dropped it but the wobble was next level! Pre-order his book through the link in his bio!
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mattadlard
Nothing beats a caramelised brown sugar tart so when @dinnerbyben said he had a recipe in his new book “How I Cook” I was straight down to try a slice! A thin, sweet pastry case filled with a really simple brown sugar custard - and the crème fraîche to finish it, is the perfect little balance of tang on the side. I let Ben do the slicing because otherwise I wouldn’t probably dropped it but the wobble was next level! Pre-order his book through the link in his bio!
Milk chocolate mousse cake 🍫 The beauty with this is just how simple it is - a light milk chocolate mousse with a soft chocolate sponge. By making it in the ring mold it comes out so clean too. Serve it with a little whipped cream or some coulis 🤌 I got sent some lovely milk chocolate from @chocolatetreescotland and just wanted to find the perfect dessert for it, the flavour of their chocolate took it to another level! Click the link in my bio for the full recipe, it’s free on my website
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mattadlard
Milk chocolate mousse cake 🍫 The beauty with this is just how simple it is - a light milk chocolate mousse with a soft chocolate sponge. By making it in the ring mold it comes out so clean too. Serve it with a little whipped cream or some coulis 🤌 I got sent some lovely milk chocolate from @chocolatetreescotland and just wanted to find the perfect dessert for it, the flavour of their chocolate took it to another level! Click the link in my bio for the full recipe, it’s free on my website
No more scrunched up baking paper for your burnt basque cheesecake! I love using the wet tea towel method, although I’ve burnt a few tea towels in the process 🤣 This is one of the recipes in the cheesecake section of my new book ‘The Science of Baking’. Such a smooth, creamy texture with the dark caramelised flavour coming from the crust on top! Not long till the book it out 😍 March 12th in the UK and April 16th in the US and worldwide! Link in my bio to pre-order, thank you for all the support! @dklivinguk
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mattadlard
No more scrunched up baking paper for your burnt basque cheesecake! I love using the wet tea towel method, although I’ve burnt a few tea towels in the process 🤣 This is one of the recipes in the cheesecake section of my new book ‘The Science of Baking’. Such a smooth, creamy texture with the dark caramelised flavour coming from the crust on top! Not long till the book it out 😍 March 12th in the UK and April 16th in the US and worldwide! Link in my bio to pre-order, thank you for all the support! @dklivinguk
Gelato Week is back for season 2! We’ve got some classics this time like coffee and peanut butter but I’ve also got some more unique flavours that you’re going to love - sourdough, roasted corn and brown butter! All the recipes will be available on my website, and we’ll kick it off on Monday!
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mattadlard
Gelato Week is back for season 2! We’ve got some classics this time like coffee and peanut butter but I’ve also got some more unique flavours that you’re going to love - sourdough, roasted corn and brown butter! All the recipes will be available on my website, and we’ll kick it off on Monday!
Tableside chocolate & caramel mousse! I can’t even begin to describe how good this was 😍 I love the tableside trend so thought I would try it with big serving of this chocolate mousse. The caramel was buttery and salty, while the chocolate mousse is so light and bubbly. It’s easy to pull together and you can just make it ahead of time and leave it in the fridge. Link in my bio for the full recipe 🍫
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mattadlard
Tableside chocolate & caramel mousse! I can’t even begin to describe how good this was 😍 I love the tableside trend so thought I would try it with big serving of this chocolate mousse. The caramel was buttery and salty, while the chocolate mousse is so light and bubbly. It’s easy to pull together and you can just make it ahead of time and leave it in the fridge. Link in my bio for the full recipe 🍫
Introducing my new book - The Science of Baking!! I’m so excited to share this with you, it’s a project I’ve been working on for over a year now (remember the chiffon cake adventures?!) and it’s available to pre-order now, just click the link in my bio! It will be out in UK on 12th March and in the US on 14th April! Theres so much that makes this book unique, like step-by-step recipe photography, microscopic ingredient imagery, and scientific ingredient deep dives. It’s all about understanding what is really happening in a recipe, so that you can perfect it every time.

It’s such an honour to be the next author, in what is such an iconic series, and to be back working with the amazing team at DK @dklivinguk I am so so proud of what I’ve created, and you’re going to LOVE IT!!! Get yourself a copy!!
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mattadlard
Introducing my new book - The Science of Baking!! I’m so excited to share this with you, it’s a project I’ve been working on for over a year now (remember the chiffon cake adventures?!) and it’s available to pre-order now, just click the link in my bio! It will be out in UK on 12th March and in the US on 14th April! Theres so much that makes this book unique, like step-by-step recipe photography, microscopic ingredient imagery, and scientific ingredient deep dives. It’s all about understanding what is really happening in a recipe, so that you can perfect it every time.

It’s such an honour to be the next author, in what is such an iconic series, and to be back working with the amazing team at DK @dklivinguk I am so so proud of what I’ve created, and you’re going to LOVE IT!!! Get yourself a copy!!
I didn’t see a poached egg until you all DM’d me but don’t let that stop you from trying this Winter Citrus Loaf Cake! It’s a lovely loaf cake recipe which is elevated with a sugar crust, mascarpone cream and blood orange syrup. The rocher of cream on top is a very trendy way to serve this style of cake right now, but doing 6 rochers in a row had me sweating 😰 I dive into the science of cake flour in the video too (I probably pronounced all of those proteins wrong…) but when a baking blog sends you their to their DIY cake flour recipe, you start shouting about Glutenin and Gliadin to them! Get the full recipe for the loaf cake on my website, just click the link in my bio!
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mattadlard
I didn’t see a poached egg until you all DM’d me but don’t let that stop you from trying this Winter Citrus Loaf Cake! It’s a lovely loaf cake recipe which is elevated with a sugar crust, mascarpone cream and blood orange syrup. The rocher of cream on top is a very trendy way to serve this style of cake right now, but doing 6 rochers in a row had me sweating 😰 I dive into the science of cake flour in the video too (I probably pronounced all of those proteins wrong…) but when a baking blog sends you their to their DIY cake flour recipe, you start shouting about Glutenin and Gliadin to them! Get the full recipe for the loaf cake on my website, just click the link in my bio!
Day 3 of gelato week and today we’re making roasted corn gelato 🌽 Before you question it, have faith! I promise this is delicious. The sweet, savoury balance is just right with little notes of charred corn - it really works! And I mean technically you’re eating your veggies so it’s good for you right?! Click the link in my bio to try the recipe 🙌
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mattadlard
Day 3 of gelato week and today we’re making roasted corn gelato 🌽 Before you question it, have faith! I promise this is delicious. The sweet, savoury balance is just right with little notes of charred corn - it really works! And I mean technically you’re eating your veggies so it’s good for you right?! Click the link in my bio to try the recipe 🙌
Chocolate Sorbet 🍫 I know this week is all about gelato but I had to share with you one of my favourite recipes which is secretly dairy-free and vegan but you would have NO idea! It’s from the @gelatomessina book which I couldn’t recommend more! The texture is so creamy and as someone who leaves df and vg recipes to the experts, I couldn’t tell at all 🤯 Click the link in my bio for the full recipe then come back tomorrow for peanut butter gelato 🥜
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mattadlard
Chocolate Sorbet 🍫 I know this week is all about gelato but I had to share with you one of my favourite recipes which is secretly dairy-free and vegan but you would have NO idea! It’s from the @gelatomessina book which I couldn’t recommend more! The texture is so creamy and as someone who leaves df and vg recipes to the experts, I couldn’t tell at all 🤯 Click the link in my bio for the full recipe then come back tomorrow for peanut butter gelato 🥜
Choux pastry is one of those tricky recipes where there’s no yeast or baking powder to help you out - just steam 💨 This means the balance of ingredients and technique are so important to get right. In my newwww book The Science of Baking (link in my bio to preorder!) I dive into the science behind Choux pastry and what the key elements are you need to pay attention to! There’s so much in the book from step by step recipe photography, to microscopic imagery and more - there’s no book like it! All your pre orders and support mean the world!!
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mattadlard
Choux pastry is one of those tricky recipes where there’s no yeast or baking powder to help you out - just steam 💨 This means the balance of ingredients and technique are so important to get right. In my newwww book The Science of Baking (link in my bio to preorder!) I dive into the science behind Choux pastry and what the key elements are you need to pay attention to! There’s so much in the book from step by step recipe photography, to microscopic imagery and more - there’s no book like it! All your pre orders and support mean the world!!

Matt Adlard (@mattadlard) Instagram Stats & Analytics

Matt Adlard (@mattadlard) has 1.12M Instagram followers with a 4.31% engagement rate over the past 12 months. Across 182 posts, Matt Adlard received 466K total likes and 11M impressions, averaging 16.6K likes per post. This page tracks Matt Adlard's performance metrics, top content, and engagement trends — updated daily.

Matt Adlard (@mattadlard) Instagram Analytics FAQ

How many Instagram followers does Matt Adlard have?+
Matt Adlard (@mattadlard) has 1.12M Instagram followers as of February 2026.
What is Matt Adlard's Instagram engagement rate?+
Matt Adlard's Instagram engagement rate is 4.31% over the last 12 months, based on 182 posts.
How many likes does Matt Adlard get on Instagram?+
Matt Adlard received 466K total likes across 182 posts in the last year, averaging 16.6K likes per post.
How many Instagram impressions does Matt Adlard get?+
Matt Adlard's Instagram content generated 11M total impressions over the last 12 months.