NewClaim a free social report
Content
Discover
Leaderboards
Latest blog
How to benchmark your competitive landscape with Socialpruf
How to Benchmark the Competitive Landscape
instagram analytics
Similar Accounts:
followers
1.19M
impressions
21.9M
likes
856K
comments
10.4K
posts
44
engagement
3.94%
emv
$665K
Average per post
498K

Key Metrics

Distributions

Top Content

Every fail still stings…
4.17M
119K
534
2mo ago
mattadlard
Every fail still stings…
There’s nothing worse than your swiss roll cracking or coming out all flat. This is the recipe I’ve been using for years now because the sponge has a great texture, it’s nice and flexible and is the right level of sweetness. No need to wrap it in a tea towel 🫠 But if you want to take it to the next level, well you need to PIPE IT! Get to the DIY store, down the drain aisle and pick up a few pipes! Slide your rolled sponge inside and it will help to set it in the perfect cylinder shape. I like to buy a few sizes just so I’ve got optionssss. Link in my bio for the full written recipe! It was a *bit* harsh saying to bin the other recipes, sorry I got carried away 😂
2.46M
105K
733
5mo ago
mattadlard
There’s nothing worse than your swiss roll cracking or coming out all flat. This is the recipe I’ve been using for years now because the sponge has a great texture, it’s nice and flexible and is the right level of sweetness. No need to wrap it in a tea towel 🫠 But if you want to take it to the next level, well you need to PIPE IT! Get to the DIY store, down the drain aisle and pick up a few pipes! Slide your rolled sponge inside and it will help to set it in the perfect cylinder shape. I like to buy a few sizes just so I’ve got optionssss. Link in my bio for the full written recipe! It was a *bit* harsh saying to bin the other recipes, sorry I got carried away 😂
I get asked all the time, how to stabilise cream without gelatine so today I’m showing you how to use agar, xanthan gum and gelatin to stabilise a chocolate cream. I think this ended up taking me about 40 hours to get right and 2kg of chocolate 😂 I’d never really tested this so it was a fun experiment for me! All three stabilisers are hydrocolloids but all need to be used quite differently so the resulting texture/stability varies slightly. I tested a few agar versions but settled on this, as it was SO smooth! I haven’t tested it yet, but I think if you wanted to make the agar version DF, you could try 300g of high fat coconut milk instead of milk/cream! Anyways, if you want to try the recipes, click the link in my bio for the full recipes, they’re free on my website!
1.64M
79.3K
493
2mo ago
mattadlard
I get asked all the time, how to stabilise cream without gelatine so today I’m showing you how to use agar, xanthan gum and gelatin to stabilise a chocolate cream. I think this ended up taking me about 40 hours to get right and 2kg of chocolate 😂 I’d never really tested this so it was a fun experiment for me! All three stabilisers are hydrocolloids but all need to be used quite differently so the resulting texture/stability varies slightly. I tested a few agar versions but settled on this, as it was SO smooth! I haven’t tested it yet, but I think if you wanted to make the agar version DF, you could try 300g of high fat coconut milk instead of milk/cream! Anyways, if you want to try the recipes, click the link in my bio for the full recipes, they’re free on my website!
6 pastry garnishes you have to try! Honestly most of the time I’m too lazy to make any garnishes 🤫 but if I do, then these are my go to! It’s a little bit of extra effort but they’re all simple to make and don’t take toooo long to bake. You can use the meringue shards for a layered plated pavlova dessert, or cocoa gavotte on top of a chocolate mousse. All the recipes are on my website for free just hit the link in my bio!
1.50M
94.3K
354
2mo ago
mattadlard
6 pastry garnishes you have to try! Honestly most of the time I’m too lazy to make any garnishes 🤫 but if I do, then these are my go to! It’s a little bit of extra effort but they’re all simple to make and don’t take toooo long to bake. You can use the meringue shards for a layered plated pavlova dessert, or cocoa gavotte on top of a chocolate mousse. All the recipes are on my website for free just hit the link in my bio!
Giant tiramisu? No problem! When my sister in law asked me to make one for her NYE wedding ,I thought it would be a breeze, but as with all of my desserts, there are always some kind of hiccups 🤣 I ordered a custom tiramisu tin from @campbell2664 and got to work. 2 days, 12.5kg mascarpone, 2kg sugar, 80 eggs, 7L of coffee and 800 ladyfingers later and I got it done 😅 The other mild panic was when I dropped my phone slap bang in the middle of it, just 20 minutes before serving, but my trusty palette knife covered the divot. I hope you enjoyed it @rainbowandreay - thanks for letting me be part of such a special day!!
1.24M
47.0K
605
6mo ago
mattadlard
Giant tiramisu? No problem! When my sister in law asked me to make one for her NYE wedding ,I thought it would be a breeze, but as with all of my desserts, there are always some kind of hiccups 🤣 I ordered a custom tiramisu tin from @campbell2664 and got to work. 2 days, 12.5kg mascarpone, 2kg sugar, 80 eggs, 7L of coffee and 800 ladyfingers later and I got it done 😅 The other mild panic was when I dropped my phone slap bang in the middle of it, just 20 minutes before serving, but my trusty palette knife covered the divot. I hope you enjoyed it @rainbowandreay - thanks for letting me be part of such a special day!!
Sourdough Gelato is the last day of gelato week 🥲 Over the years you’ve seen how many failed sourdoughs I’ve made, so the fact I made a loaf was a win on its own (I’ve been practicing 🥺) but then, I cut it all up and put it into my gelato 🤣 Inhave to say though… the flavour works! There’s a creaminess alongside that sort of caramelised crust with a little sour note. I really really enjoyed it! Hope you’ve liked all the flavours this year, but if you’ve got any suggestions for next year let me know and we’ll come back for szn 3! 🍦 All recipes are on my website - link in my bio!
625K
21.7K
302
11mo ago
mattadlard
Sourdough Gelato is the last day of gelato week 🥲 Over the years you’ve seen how many failed sourdoughs I’ve made, so the fact I made a loaf was a win on its own (I’ve been practicing 🥺) but then, I cut it all up and put it into my gelato 🤣 Inhave to say though… the flavour works! There’s a creaminess alongside that sort of caramelised crust with a little sour note. I really really enjoyed it! Hope you’ve liked all the flavours this year, but if you’ve got any suggestions for next year let me know and we’ll come back for szn 3! 🍦 All recipes are on my website - link in my bio!
This months Bake It Better classes took some practice 😅 I probably messed it up 10 times before I managed to get one right! This months recipes are all about plated meringue desserts (link in my bio to join my online classes!). This cocoa and black sesame meringue has a brownie base, black sesame praline and whipped mascarpone cream all encased in a cocoa meringue. Watch the full length step by step video when you join, once you master the meringue the rest of the dessert is easy peasy!
545K
14.8K
129
6mo ago
mattadlard
This months Bake It Better classes took some practice 😅 I probably messed it up 10 times before I managed to get one right! This months recipes are all about plated meringue desserts (link in my bio to join my online classes!). This cocoa and black sesame meringue has a brownie base, black sesame praline and whipped mascarpone cream all encased in a cocoa meringue. Watch the full length step by step video when you join, once you master the meringue the rest of the dessert is easy peasy!
No more scrunched up baking paper for your burnt basque cheesecake! I love using the wet tea towel method, although I’ve burnt a few tea towels in the process 🤣 This is one of the recipes in the cheesecake section of my new book ‘The Science of Baking’. Such a smooth, creamy texture with the dark caramelised flavour coming from the crust on top! Not long till the book it out 😍 March 12th in the UK and April 16th in the US and worldwide! Link in my bio to pre-order, thank you for all the support! @dklivinguk
524K
22.1K
337
5mo ago
mattadlard
No more scrunched up baking paper for your burnt basque cheesecake! I love using the wet tea towel method, although I’ve burnt a few tea towels in the process 🤣 This is one of the recipes in the cheesecake section of my new book ‘The Science of Baking’. Such a smooth, creamy texture with the dark caramelised flavour coming from the crust on top! Not long till the book it out 😍 March 12th in the UK and April 16th in the US and worldwide! Link in my bio to pre-order, thank you for all the support! @dklivinguk
Day 1 of gelato week is brown butter gelato! Honestly I don’t know how to follow this one because it’s such a delicious flavour. This recipe was given to me by George @gjformond who very kindly let me share it with you guys. Last year I was testing and testing, and just couldn’t get one that would work and he came through with, what I think is one of the best gelatos I’ve ever tried - the mouthfeel is so fluffy and light, and you get this hint of fattiness from the butter. I’ve put the full recipe up on my website, just click the link in my bio to get it. Day 2 tomorrow - coffee ☕️
501K
20.6K
255
11mo ago
mattadlard
Day 1 of gelato week is brown butter gelato! Honestly I don’t know how to follow this one because it’s such a delicious flavour. This recipe was given to me by George @gjformond who very kindly let me share it with you guys. Last year I was testing and testing, and just couldn’t get one that would work and he came through with, what I think is one of the best gelatos I’ve ever tried - the mouthfeel is so fluffy and light, and you get this hint of fattiness from the butter. I’ve put the full recipe up on my website, just click the link in my bio to get it. Day 2 tomorrow - coffee ☕️
Lemon meringue tart 🍋 I don’t know how you’re supposed to eat those mile high lemon meringue tarts but for me this is the perfect ratio (and you can actually fit it into your mouth 🤣) I adapted my classic lemon tart for a slightly richer filling, then added a Swiss meringue on top which is spread to be flush with the tart. This gives it an every slice an even thickness and looks stunning when you serve it! The recipe is part of my online classes (plus 130+ others), click the link in my bio to sign up! Thank you again to @astry_bistro for the design inspo!
454K
25.7K
378
8mo ago
mattadlard
Lemon meringue tart 🍋 I don’t know how you’re supposed to eat those mile high lemon meringue tarts but for me this is the perfect ratio (and you can actually fit it into your mouth 🤣) I adapted my classic lemon tart for a slightly richer filling, then added a Swiss meringue on top which is spread to be flush with the tart. This gives it an every slice an even thickness and looks stunning when you serve it! The recipe is part of my online classes (plus 130+ others), click the link in my bio to sign up! Thank you again to @astry_bistro for the design inspo!
Crème brûlée 101! I absolutely loveeee crème brûlée but there are so many recipes, so I thought it would be interesting to dive into how the balance of eggs makes a difference to the texture. I’ve got a whole section about the science of eggs in my new book The Science of Baking (which you can order now! Link in my bio) so I thought I would put that to use. For me, the higher portion of egg yolks gave me the texture I was after, as it was much smoother and more decadent (thanks to the extra fat!). The ramekin is also important, as you want something that is shallow but wide. Strangely enough I actually find ceramic cat bowls are the perfect size 😂 Full recipe is on my website, hit the link in my bio and grab the book while you’re there too!
419K
15.3K
226
5mo ago
mattadlard
Crème brûlée 101! I absolutely loveeee crème brûlée but there are so many recipes, so I thought it would be interesting to dive into how the balance of eggs makes a difference to the texture. I’ve got a whole section about the science of eggs in my new book The Science of Baking (which you can order now! Link in my bio) so I thought I would put that to use. For me, the higher portion of egg yolks gave me the texture I was after, as it was much smoother and more decadent (thanks to the extra fat!). The ramekin is also important, as you want something that is shallow but wide. Strangely enough I actually find ceramic cat bowls are the perfect size 😂 Full recipe is on my website, hit the link in my bio and grab the book while you’re there too!
So today is my 10 year anniversary of “going all in”. Deciding to quit my job and follow my dream of baking for a living. But let me tell you, it’s been a long journey to get to where I am today. To be honest, I couldn’t really bake. I took my shirt off and that was the extent of it! This is just a selection of my bakes 😂 But I made wonky cakes, took photos against my bathroom wall, filtered the life out of instagram pictures, but everything was a lesson and got me to where I am today. If you’d have told me on that day, 10 years later, I’d be about to publish my second baking book, I would have laughed at you. Everyone starts somewhere. And if you’re just getting into baking or looking to level up what you already make, I hope I can put all my failures to use, to teach and inspire you in the kitchen. The Science of Baking has been a one of the most challenging things I’ve ever worked on but I couldn’t be more proud to have my name on it and I can’t wait for you guys to get it too and if it can just be that little spark for you then I’ll be happy! Less than 2 weeks to go now, get your pre-order in (link in my bio!!)
402K
16.1K
321
5mo ago
mattadlard
So today is my 10 year anniversary of “going all in”. Deciding to quit my job and follow my dream of baking for a living. But let me tell you, it’s been a long journey to get to where I am today. To be honest, I couldn’t really bake. I took my shirt off and that was the extent of it! This is just a selection of my bakes 😂 But I made wonky cakes, took photos against my bathroom wall, filtered the life out of instagram pictures, but everything was a lesson and got me to where I am today. If you’d have told me on that day, 10 years later, I’d be about to publish my second baking book, I would have laughed at you. Everyone starts somewhere. And if you’re just getting into baking or looking to level up what you already make, I hope I can put all my failures to use, to teach and inspire you in the kitchen. The Science of Baking has been a one of the most challenging things I’ve ever worked on but I couldn’t be more proud to have my name on it and I can’t wait for you guys to get it too and if it can just be that little spark for you then I’ll be happy! Less than 2 weeks to go now, get your pre-order in (link in my bio!!)
Milk chocolate mousse cake 🍫 The beauty with this is just how simple it is - a light milk chocolate mousse with a soft chocolate sponge. By making it in the ring mold it comes out so clean too. Serve it with a little whipped cream or some coulis 🤌 I got sent some lovely milk chocolate from @chocolatetreescotland and just wanted to find the perfect dessert for it, the flavour of their chocolate took it to another level! Click the link in my bio for the full recipe, it’s free on my website
389K
19.6K
305
10mo ago
mattadlard
Milk chocolate mousse cake 🍫 The beauty with this is just how simple it is - a light milk chocolate mousse with a soft chocolate sponge. By making it in the ring mold it comes out so clean too. Serve it with a little whipped cream or some coulis 🤌 I got sent some lovely milk chocolate from @chocolatetreescotland and just wanted to find the perfect dessert for it, the flavour of their chocolate took it to another level! Click the link in my bio for the full recipe, it’s free on my website
Ever heard of the toast test? 🍞 @mattadlard explains the simple trick bakers use to reveal the hot spots in your oven. It’s an easy way to understand how your oven really heats and why some bakes cook unevenly. This week on @goodfoodpod with @samuelwgoldsmith. 🎧 Listen to the full episode now via the link in bio 💬 Have you ever tested your oven like this?
375K
5.00K
56
4mo ago
mattadlard
Ever heard of the toast test? 🍞 @mattadlard explains the simple trick bakers use to reveal the hot spots in your oven. It’s an easy way to understand how your oven really heats and why some bakes cook unevenly. This week on @goodfoodpod with @samuelwgoldsmith. 🎧 Listen to the full episode now via the link in bio 💬 Have you ever tested your oven like this?
Is the #789 the greatest nozzle ever?! It just FLOWS! I might just use it on every cake from now on, and it’s so fun to pipe with too. This was my orange blossom meringue cake with a brown butter sponge, chocolate crémeux, orange compote and an orange blossom meringue! The full length recipe video and PDF is on my online classes, Bake It Better, and I’m doing a 5 free trial now so just hit the link in my bio “5 day free trial” and get this recipe and 140+ more - no obligation to join!
330K
14.1K
124
3mo ago
mattadlard
Is the #789 the greatest nozzle ever?! It just FLOWS! I might just use it on every cake from now on, and it’s so fun to pipe with too. This was my orange blossom meringue cake with a brown butter sponge, chocolate crémeux, orange compote and an orange blossom meringue! The full length recipe video and PDF is on my online classes, Bake It Better, and I’m doing a 5 free trial now so just hit the link in my bio “5 day free trial” and get this recipe and 140+ more - no obligation to join!
I had to buy a whole new tin to make this Peanut Butter Basque Cheesecake, even though I have about 4 in my storage unit 🫠 Life has been lifing lately, and I still haven’t quite found my groove, being a bit in limbo as I am. But baking this helped and I got a little extra help from @mattadlard as I wanted to try my recipe with his method. It turned out so delicious but I still need to get to know this oven. What shall I bake next? 🤔 Disclaimer: this is my recipe but Matt’s method. Plus I’m still working out the oven’s quirks which is likely why it didn’t come out as dark and oozy as Matt’s. Peanut Butter Basque Cheesecake 750g cream cheese 100g smooth peanut butter 200g caster sugar 30g plain flour, sifted 1 tsp vanilla extract 1 tsp sea salt 200g eggs, whisked 300g double cream Method 🥜 Preheat oven to 210C (fan) and grease and line a 20cm springform tin 🥜 lay a large sheet of foil on a baking tray and put your tin in the centre 🥜 wrap a wet (not dripping) folded tea towel around the sides and bring up the foil to hold it on 🥜 add cream cheese, peanut butter, sugar, flour, vanilla and salt to the bowl of your mixer 🥜 beat on a low speed for 2 mins, scrape down sides and bottom and beat for another minute 🥜 with the mixer on a low speed, drizzle in the eggs and mix until smooth. Scrape again and mix for 30 seconds to combine 🥜 pour in cream and mix slowly until incorporated 🥜 empty batter in to the tin and bang on the worktop a few times to release the big bubbs 🥜 bake for 35mins then drop the temp down to 140C (fan) and bake for a further 25 mins 🥜 about ⅔ of the bake should wobble when ready 🥜 remove and cool for 30-60 mins before refrigerating (uncovered) 🥜 Chill overnight before serving #basquecheesecake #thescienceofbaking
321K
6.44K
136
4mo ago
mattadlard
I had to buy a whole new tin to make this Peanut Butter Basque Cheesecake, even though I have about 4 in my storage unit 🫠 Life has been lifing lately, and I still haven’t quite found my groove, being a bit in limbo as I am. But baking this helped and I got a little extra help from @mattadlard as I wanted to try my recipe with his method. It turned out so delicious but I still need to get to know this oven. What shall I bake next? 🤔 Disclaimer: this is my recipe but Matt’s method. Plus I’m still working out the oven’s quirks which is likely why it didn’t come out as dark and oozy as Matt’s. Peanut Butter Basque Cheesecake 750g cream cheese 100g smooth peanut butter 200g caster sugar 30g plain flour, sifted 1 tsp vanilla extract 1 tsp sea salt 200g eggs, whisked 300g double cream Method 🥜 Preheat oven to 210C (fan) and grease and line a 20cm springform tin 🥜 lay a large sheet of foil on a baking tray and put your tin in the centre 🥜 wrap a wet (not dripping) folded tea towel around the sides and bring up the foil to hold it on 🥜 add cream cheese, peanut butter, sugar, flour, vanilla and salt to the bowl of your mixer 🥜 beat on a low speed for 2 mins, scrape down sides and bottom and beat for another minute 🥜 with the mixer on a low speed, drizzle in the eggs and mix until smooth. Scrape again and mix for 30 seconds to combine 🥜 pour in cream and mix slowly until incorporated 🥜 empty batter in to the tin and bang on the worktop a few times to release the big bubbs 🥜 bake for 35mins then drop the temp down to 140C (fan) and bake for a further 25 mins 🥜 about ⅔ of the bake should wobble when ready 🥜 remove and cool for 30-60 mins before refrigerating (uncovered) 🥜 Chill overnight before serving #basquecheesecake #thescienceofbaking
Introducing my new book - The Science of Baking!! I’m so excited to share this with you, it’s a project I’ve been working on for over a year now (remember the chiffon cake adventures?!) and it’s available to pre-order now, just click the link in my bio! It will be out in UK on 12th March and in the US on 14th April! Theres so much that makes this book unique, like step-by-step recipe photography, microscopic ingredient imagery, and scientific ingredient deep dives. It’s all about understanding what is really happening in a recipe, so that you can perfect it every time.

It’s such an honour to be the next author, in what is such an iconic series, and to be back working with the amazing team at DK @dklivinguk I am so so proud of what I’ve created, and you’re going to LOVE IT!!! Get yourself a copy!!
317K
14.2K
336
8mo ago
mattadlard
Introducing my new book - The Science of Baking!! I’m so excited to share this with you, it’s a project I’ve been working on for over a year now (remember the chiffon cake adventures?!) and it’s available to pre-order now, just click the link in my bio! It will be out in UK on 12th March and in the US on 14th April! Theres so much that makes this book unique, like step-by-step recipe photography, microscopic ingredient imagery, and scientific ingredient deep dives. It’s all about understanding what is really happening in a recipe, so that you can perfect it every time.

It’s such an honour to be the next author, in what is such an iconic series, and to be back working with the amazing team at DK @dklivinguk I am so so proud of what I’ve created, and you’re going to LOVE IT!!! Get yourself a copy!!
Gelato Week is back for season 2! We’ve got some classics this time like coffee and peanut butter but I’ve also got some more unique flavours that you’re going to love - sourdough, roasted corn and brown butter! All the recipes will be available on my website, and we’ll kick it off on Monday!
308K
7.56K
142
11mo ago
mattadlard
Gelato Week is back for season 2! We’ve got some classics this time like coffee and peanut butter but I’ve also got some more unique flavours that you’re going to love - sourdough, roasted corn and brown butter! All the recipes will be available on my website, and we’ll kick it off on Monday!
Tell me that doesn’t look good 👀 Chocolate fondant is usually my go to dessert but now I just make a giant fondant cake! The thing I love the most, is it reheats SO well. Chill it overnight then bang it in the oven for a few minutes and you restore that amazing gooey centre. Full recipe is on my online classes ‘Bake It Better’ and one member is winning signed copies of both my books this month so sign up through the link in my bio!
308K
13.6K
178
4mo ago
mattadlard
Tell me that doesn’t look good 👀 Chocolate fondant is usually my go to dessert but now I just make a giant fondant cake! The thing I love the most, is it reheats SO well. Chill it overnight then bang it in the oven for a few minutes and you restore that amazing gooey centre. Full recipe is on my online classes ‘Bake It Better’ and one member is winning signed copies of both my books this month so sign up through the link in my bio!
Tableside chocolate & caramel mousse! I can’t even begin to describe how good this was 😍 I love the tableside trend so thought I would try it with big serving of this chocolate mousse. The caramel was buttery and salty, while the chocolate mousse is so light and bubbly. It’s easy to pull together and you can just make it ahead of time and leave it in the fridge. Link in my bio for the full recipe 🍫
301K
13.8K
185
11mo ago
mattadlard
Tableside chocolate & caramel mousse! I can’t even begin to describe how good this was 😍 I love the tableside trend so thought I would try it with big serving of this chocolate mousse. The caramel was buttery and salty, while the chocolate mousse is so light and bubbly. It’s easy to pull together and you can just make it ahead of time and leave it in the fridge. Link in my bio for the full recipe 🍫

Matt Adlard (@mattadlard) Instagram Stats & Analytics

Matt Adlard (@mattadlard) has 1.19M Instagram followers with a 3.94% engagement rate over the past 12 months. Across 44.0 posts, Matt Adlard received 856K total likes and 21.4M impressions, averaging 19.4K likes per post. This page tracks Matt Adlard's performance metrics, top content, and engagement trends — updated daily.

Matt Adlard (@mattadlard) Instagram Analytics FAQ

How many Instagram followers does Matt Adlard have?+
Matt Adlard (@mattadlard) has 1.19M Instagram followers as of August 2026.
What is Matt Adlard's Instagram engagement rate?+
Matt Adlard's Instagram engagement rate is 3.94% over the last 12 months, based on 44.0 posts.
How many likes does Matt Adlard get on Instagram?+
Matt Adlard received 856K total likes across 44.0 posts in the last 12 months, averaging 19.4K likes per post.
How many Instagram impressions does Matt Adlard get?+
Matt Adlard's Instagram content generated 21.4M total impressions over the last 12 months.