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followers
17.8K
impressions
29.7K
likes
958
comments
--
posts
40
engagement
2.35%
emv
$835
Average per post
741
Key Metrics
Impressions
monthly
Distributions
Content
2.59K
27
0
4mo ago
johnsonsbabyuk
A new little friend is joining the Johnson’s Baby family… but shhh, their name is still a secret! 💛 Any guesses?
#JohnsonsBaby #JohnsonsKids #BabySkincare #GentleSkincare
2.34K
92
0
2d ago
johnsonsbabyuk
Meet Lizzie, an incredible, independent new mum to her baby boy. Find out more about her journey to solo parenting using IVF and how she uses JOHNSON’S® Baby to bring calm to her busy days with a simple routine that makes every moment matter.
Celebrating #WorldIVFDay and every path to parenthood.
2.19K
27
0
12mo ago
johnsonsbabyuk
Pack your nappy bag with the ultimate summer essentials👜: Johnson’s Baby lotion, Johnson’s Baby oil, Johnson’s top-to-toe wash, Johnson’s baby powder, baby-friendly sun protection, a cute sunhat & the coolest sunnies! ⛱️☀️🧴
#JohnsonsBaby #JohnsonsKids #BabySkincare #BabyProducts #GentleSkincare #SummerMustHaves
2.18K
87
0
7mo ago
johnsonsbabyuk
‘Tis the season for twinkling lights, cosy nights…and the cutest festive baby names! 🎄✨
#JohnsonsBaby #JohnsonsKids #BabySkincare #GentleSkincare
1.98K
79
0
4w ago
johnsonsbabyuk
✨ Meet the Johnson’s Baby A Parent is Born families 2026 ✨
Every family has a unique story, and we’re proud to be sharing these incredible journeys through the first year of parenthood. Follow our new families who have come forward to share their honest experiences, reminding us that there’s no such thing as a perfect parent - just real love, real life, and the moments that matter most.
Since 2023, A Parent Is Born has shone a light on the diverse realities of family life across the UK, celebrating the joy, challenges and everyday moments that make parenthood so special. 💙
#AParentIsBorn #JohnsonsBabyUK #purelove
“Growing up in a big Pakistani family of seven, my love for connection was always built around food and laughter. Now we’ve created our own beautiful, blended family. Whether we are cooking, eating, or just enjoying being together with our 11-year-old and our new fifteen-week-old baby, family is at the heart of everything we do.”
“From our roots in Nigeria to our home in Milton Keynes, our lives have always been about connection, travel, and community. The road to this pregnancy wasn’t easy but with our incredible ‘village’ by our side, we are stepping into this next chapter with so much excitement and love surrounding us.”
“Starting a family of two was a deeply intentional choice, made possible by a journey of IVF and egg-sharing. I am so proud to be doing this on my own terms, and I can’t wait for all the special first moments ahead with my baby boy.”
“After navigating a challenging pregnancy, our hearts are full with our baby boy’s arrival. We can’t wait for the adventures, milestones, that come with bringing him into our family of cultures: French, Italian & Scottish!”
“Managing gestational diabetes means my pregnancy has required extra care, daily testing, and mindfulness, but it has only made me more grateful. We are so ready to become first-time parents and can’t wait to show our baby boy all the beauty the world has to offer, starting right here by the coast.”
1.46K
54
0
2mo ago
johnsonsbabyuk
We loved welcoming an incredible group of parents and parents-to-be creators to our Johnson’s® Baby Immersion Event 💙
From expert-led conversations and sensory play to hands-on product discovery. The day was all about connection, shared experiences, and celebrating every stage of parenthood 😊
Thank you to all the amazing creators who joined us and made the day so special ✨
#JohnsonsBaby
1.12K
29
0
4mo ago
johnsonsbabyuk
Round 2 of name guesses! Think you cracked the mystery? Drop your best guess below. 👇✨
#JohnsonsBaby #JohnsonsKids #BabySkincare #GentleSkincare
925
37
0
1mo ago
johnsonsbabyuk
Designed for newborn skin 💙
Comfort Touch is our gentle, pH‑balanced newborn range - clinically proven, soothing, and softly scented to comfort delicate skin.
#johnsonsbaby #newborncare
891
18
0
6mo ago
johnsonsbabyuk
Happy New Year! 🎉🥳🎊
We have lots of exciting things coming up and can’t wait to share them to you in the year ahead 💙
#JohnsonsBaby #JohnsonsKids #BabySkincare #GentleSkincare
857
21
0
7mo ago
johnsonsbabyuk
Cold weather can leave curls feeling dry and brittle❄️☁️
Johnsons Kids Curl Defining range boosts natural shine for silky smooth, healthy looking hair ✨💛
#JohnsonsBaby #JohnsonsKids #BabySkincare #GentleSkincare
856
24
0
4mo ago
johnsonsbabyuk
The countdown has begun. Something new is about to drop… tomorrow at 12pm.⏰☺️
#JohnsonsBaby #JohnsonsKids #BabySkincare #GentleSkincare
850
34
0
2mo ago
johnsonsbabyuk
New look, improved formula 💗Moisturises and protects delicate skin from dryness. Dermatologist tested and developed for newborn & delicate skin - from the UK’s #1 baby skincare brand.*
#johnsonsbaby
819
17
0
4mo ago
johnsonsbabyuk
Meet Johnson’s Drop! 💛
Our newest little friend is officially part of the Johnson’s family — and they can’t wait to bring extra giggles, splashes, and sweetness to bath time for babies everywhere. 🌍🛁💧
Say hello to Johnson’s Drop below!
#JohnsonsBaby #JohnsonsKids #BabySkincare #GentleSkincare
725
29
0
1mo ago
johnsonsbabyuk
To dads and father figures around the world 💙Happy Father’s Day!
From spoonfuls to milestones, it’s all love. 👶✨
#FathersDay #JohnsonsBaby
681
15
0
4mo ago
johnsonsbabyuk
Tick‑tock ⏰✨ - just a little heads‑up before bedtime routines begin 🌙💤
#JohnsonsBaby #BedtimeRoutine #ParentLife #BabyCare #BabyBedtime
625
25
0
2w ago
johnsonsbabyuk
With bedtime routine* sorted, little fans can be ready to dream big while the action unfolds. ⚽💙
#GoodLuckEngland #JohnsonsBaby #Bedtime #Football
*routine consists of bath, massage and quiet time
625
25
0
3mo ago
johnsonsbabyuk
Introducing JOHNSON’S® Comfort Touch™ — our new wash & lotion regimen proven to comfort babies and their delicate skin.🛁🫧
Developed to be suitable for newborn and delicate skin, the Comfort Touch™ range features a light, soothing lather and a comforting gentle scent, helping cleanse, soften and moisturise from day one. Comfort for baby’s skin. Calm for every little moment. 🤍
#JohnsonsBaby #JohnsonsKids #BabySkincare #GentleSkincare
600
24
0
10mo ago
johnsonsbabyuk
Wind down with the perfect bedtime routine 💤
JOHNSON’S® Bedtime range contains soothing NaturalCalm™ essences so your baby can relax, unwind, and drift off 💜
#JohnsonsBaby #BedtimeRoutine #BabyProducts
575
23
0
3mo ago
johnsonsbabyuk
Thanks to JaniceW for sharing this review of our Johnson’s® Baby Top-To-Toe® Wash 💛
*Review originally given on Home Tester Club
#JohnsonsBaby #GentleCare #BathtimeMoments
525
21
0
4mo ago
johnsonsbabyuk
We’ve got BIG news! ✨ An exclusive invitation for new and expecting parents!
For over 130 years, JOHNSON’S® Baby has been privileged to be there for those precious moments, building bonds that last for generations. Now, we’re embarking on a truly unique and heartwarming journey – and we want your family to be a part of it!
👶 Are you a new or expecting parent, about to navigate that incredible first year? 🤰 We’re searching for incredible families to follow through their first year of parenting. We want to celebrate and showcase the honest, unfiltered, and beautiful realities of those early days – from the joyous triumphs to the wonderfully messy challenges.
We’re looking for families excited to capture and share their real-life experiences through self-shot content for social media. This is your chance to show the world what parenting REALLY looks like, with JOHNSON’S® Baby by your side!
Join the JOHNSON’S® Baby Families! Selected families will become part of our exclusive JOHNSON’S® Baby Families, helping us showcase the beautiful, messy, and undeniable realities of parenting. You’ll celebrate the true ups and downs, the challenges and triumphs, and above all, the pure love that makes the bond with your new baby so unique.
🌟 And here’s the exciting part: To find these special families, we’ve teamed up with our wonderful friends at Emma’s Diary! This exclusive opportunity is being managed directly through their platform.
Ready to share your story and become a member if the JOHNSON’S® Baby Family?
➡️ Head to the link in our bio to learn more and apply now!
#JohnsonsBaby #EmmasDiary #NewParents #ExpectingParents #FirstYearOfParenting
JOHNSON'S® Baby UK & Ireland (@johnsonsbabyuk) Instagram Stats & Analytics
JOHNSON'S® Baby UK & Ireland (@johnsonsbabyuk) has 17.8K Instagram followers with a 2.35% engagement rate over the past 12 months. Across 40.0 posts, JOHNSON'S® Baby UK & Ireland received 958 total likes and 13.8K impressions, averaging 23.9 likes per post. This page tracks JOHNSON'S® Baby UK & Ireland's performance metrics, top content, and engagement trends — updated daily.
JOHNSON'S® Baby UK & Ireland (@johnsonsbabyuk) Instagram Analytics FAQ
How many Instagram followers does JOHNSON'S® Baby UK & Ireland have?+
JOHNSON'S® Baby UK & Ireland (@johnsonsbabyuk) has 17.8K Instagram followers as of July 2026.
What is JOHNSON'S® Baby UK & Ireland's Instagram engagement rate?+
JOHNSON'S® Baby UK & Ireland's Instagram engagement rate is 2.35% over the last 12 months, based on 40.0 posts.
How many likes does JOHNSON'S® Baby UK & Ireland get on Instagram?+
JOHNSON'S® Baby UK & Ireland received 958 total likes across 40.0 posts in the last 12 months, averaging 23.9 likes per post.
How many Instagram impressions does JOHNSON'S® Baby UK & Ireland get?+
JOHNSON'S® Baby UK & Ireland's Instagram content generated 13.8K total impressions over the last 12 months.