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On the occasion of the 2025 TFWA World Exhibition & Conference in Cannes, Give Back Beauty proudly unveiled its new and exclusive stand within the main building of the Palais des Festivals, a bold statement of the company’s growing influence and strong presence at this prestigious global event. This reflects Give Back Beauty’s status as the fastest-growing perfume and beauty group for the fifth year in a row. Over the course of four dynamic days, 57 members of the Give Back Beauty sales and marketing teams held 258 meetings with retail and distribution partners from 117 countries, a powerful testament to the Group’s international reach and increasing relevance in the beauty industry. The flagship stand was conceived with meticulous attention to detail, blending elegance and warmth. A refined palette of neutral tones, enhanced by black accents, created a sophisticated yet welcoming ambiance — evoking both an innovative retail concept and the refined comfort of a private residence: the new “Home” of Give Back Beauty in Cannes. Every element was thoughtfully designed to provide visitors with an immersive brand experience, including six spacious meeting rooms, each representing a continent, a panoramic lounge with sofas and armchairs overlooking the Croisette and bespoke brand corners showcasing upcoming launches set to debut within the next 18 months — each reflecting the distinctive identity and aesthetic codes of its respective brand. Completing the experience, a very large terrace overlooking the city and harbor offered guests a serene retreat adorned with lush greenery and floral arrangements. The response from both existing and new business partners was overwhelmingly positive, underscoring the strong engagement and business momentum generated by Give Back Beauty and its brand portfolio across global markets. The Give Back Beauty stand at TFWA 2025 was more than a meeting space — it was a statement of style, generosity, and vision. A perfect embodiment of the Group’s guiding philosophy: “Big enough to matter, small enough to care.” #TFWAExhibition #GiveBackbeauty #GBB @tfwanews
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givebackbeauty
On the occasion of the 2025 TFWA World Exhibition & Conference in Cannes, Give Back Beauty proudly unveiled its new and exclusive stand within the main building of the Palais des Festivals, a bold statement of the company’s growing influence and strong presence at this prestigious global event. This reflects Give Back Beauty’s status as the fastest-growing perfume and beauty group for the fifth year in a row. Over the course of four dynamic days, 57 members of the Give Back Beauty sales and marketing teams held 258 meetings with retail and distribution partners from 117 countries, a powerful testament to the Group’s international reach and increasing relevance in the beauty industry. The flagship stand was conceived with meticulous attention to detail, blending elegance and warmth. A refined palette of neutral tones, enhanced by black accents, created a sophisticated yet welcoming ambiance — evoking both an innovative retail concept and the refined comfort of a private residence: the new “Home” of Give Back Beauty in Cannes. Every element was thoughtfully designed to provide visitors with an immersive brand experience, including six spacious meeting rooms, each representing a continent, a panoramic lounge with sofas and armchairs overlooking the Croisette and bespoke brand corners showcasing upcoming launches set to debut within the next 18 months — each reflecting the distinctive identity and aesthetic codes of its respective brand. Completing the experience, a very large terrace overlooking the city and harbor offered guests a serene retreat adorned with lush greenery and floral arrangements. The response from both existing and new business partners was overwhelmingly positive, underscoring the strong engagement and business momentum generated by Give Back Beauty and its brand portfolio across global markets. The Give Back Beauty stand at TFWA 2025 was more than a meeting space — it was a statement of style, generosity, and vision. A perfect embodiment of the Group’s guiding philosophy: “Big enough to matter, small enough to care.” #TFWAExhibition #GiveBackbeauty #GBB @tfwanews
On the occasion of the presentation of the ZEGNA Men’s Fall/Winter 2026/2027 collection, MEMORIE fragrances were unveiled: six men’s olfactory creations inspired by Italian heritage, echoing the legacy of ZEGNA through craftsmanship, emotion and timeless scent. Each fragrance is inspired by places, moments and memories of the Zegna family and the founder Ermenegildo Zegna:   I - Il Calamaio, Italian for ‘inkwell’, evokes the memory of Ermenegildo Zegna entering his office. The aroma of leather from his chair mingles with inky notes of freshly printed newspaper. II - Il Lanificio, Italian for ‘wool mill’, evokes the memory of Ermenegildo Zegna entering this magical place, where the scent of raw wool blends with the industrial rhythm of machines clattering in the background. III - A Trivero, Italian for ‘in Trivero’, a town in Piedmont, northern Italy, where the ZEGNA story began. This fragrance evokes the memory of Ermenegildo Zegna driving his Lancia Aurelia along the winding roads of Oasi Zegna, with fresh mountain air flowing through open windows. IV - Il Sottobosco, Italian for ‘undergrowth’, evokes the memory of Ermenegildo Zegna walking in the Oasi Zegna forest after the rain. V - La Panoramica, Italian for ‘panoramic’, the scenic road winding through Oasi Zegna. This fragrance evokes the memory of Ermenegildo Zegna walking along this road under radiant sun. VI - Saga del Piemonte, Italian for ‘tale of Piedmont’, evokes the memory of Ermenegildo Zegna sinking into a worn chair, a traditional Italian cherry infusion in hand.   The advertising campaign film, written by Roman Coppola and directed by Boramy Viguier, starring Danish actor Mads Mikkelsen, Zegna global brand ambassador, is set in Casa Zegna, the family’s historic home in Oasi Zegna. The film unfolds as a contemplative journey through six interconnected worlds. Starting in February, the MEMORIE Collection launched at Harrods with a high-impact retail takeover across the store’s iconic windows and exclusive in-store spaces in London. This project reflects three years of close collaboration between ZEGNA and Give Back Beauty. #GiveBackBeauty #GBB @zegna #ZEGNAFRAGRANCES
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On the occasion of the presentation of the ZEGNA Men’s Fall/Winter 2026/2027 collection, MEMORIE fragrances were unveiled: six men’s olfactory creations inspired by Italian heritage, echoing the legacy of ZEGNA through craftsmanship, emotion and timeless scent. Each fragrance is inspired by places, moments and memories of the Zegna family and the founder Ermenegildo Zegna:   I - Il Calamaio, Italian for ‘inkwell’, evokes the memory of Ermenegildo Zegna entering his office. The aroma of leather from his chair mingles with inky notes of freshly printed newspaper. II - Il Lanificio, Italian for ‘wool mill’, evokes the memory of Ermenegildo Zegna entering this magical place, where the scent of raw wool blends with the industrial rhythm of machines clattering in the background. III - A Trivero, Italian for ‘in Trivero’, a town in Piedmont, northern Italy, where the ZEGNA story began. This fragrance evokes the memory of Ermenegildo Zegna driving his Lancia Aurelia along the winding roads of Oasi Zegna, with fresh mountain air flowing through open windows. IV - Il Sottobosco, Italian for ‘undergrowth’, evokes the memory of Ermenegildo Zegna walking in the Oasi Zegna forest after the rain. V - La Panoramica, Italian for ‘panoramic’, the scenic road winding through Oasi Zegna. This fragrance evokes the memory of Ermenegildo Zegna walking along this road under radiant sun. VI - Saga del Piemonte, Italian for ‘tale of Piedmont’, evokes the memory of Ermenegildo Zegna sinking into a worn chair, a traditional Italian cherry infusion in hand.   The advertising campaign film, written by Roman Coppola and directed by Boramy Viguier, starring Danish actor Mads Mikkelsen, Zegna global brand ambassador, is set in Casa Zegna, the family’s historic home in Oasi Zegna. The film unfolds as a contemplative journey through six interconnected worlds. Starting in February, the MEMORIE Collection launched at Harrods with a high-impact retail takeover across the store’s iconic windows and exclusive in-store spaces in London. This project reflects three years of close collaboration between ZEGNA and Give Back Beauty. #GiveBackBeauty #GBB @zegna #ZEGNAFRAGRANCES
Give Back Beauty is proud to renew its annual presence at the TFWA World Exhibition & Conference this week in Cannes (September 28 – October 2). From our new prestigious booth at Le Palais des Festivals, we are excited to showcase our portfolio of brands and latest innovations, strengthen partnerships and explore new opportunities for collaboration. We look forward to connecting with you in Cannes – let’s shape the future of beauty together. #GBB #GiveBackBeauty #TFWA2025
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Give Back Beauty is proud to renew its annual presence at the TFWA World Exhibition & Conference this week in Cannes (September 28 – October 2). From our new prestigious booth at Le Palais des Festivals, we are excited to showcase our portfolio of brands and latest innovations, strengthen partnerships and explore new opportunities for collaboration. We look forward to connecting with you in Cannes – let’s shape the future of beauty together. #GBB #GiveBackBeauty #TFWA2025
Celebrating Fatherhood in All Its Forms. This June we honor fathers and father figures around the world, their strength, their elegance, their tenderness, their wisdom and support. As Father’s Day is celebrated on different dates globally, we take this special moment to express our appreciation for every dad who inspires, protects, teaches, and loves—each in his own powerful way. Discover our curated collection of men's fragrances—crafted to reflect the personality of every man, whether effortlessly elegant, boldly adventurous, or quietly refined. Happy Father’s Day from all of us! #FathersDay #CelebrateEveryDad #eliesaab #mercedesbenz #trussardi #TommyHilfiger #GBB #GiveBackBeauty
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Celebrating Fatherhood in All Its Forms. This June we honor fathers and father figures around the world, their strength, their elegance, their tenderness, their wisdom and support. As Father’s Day is celebrated on different dates globally, we take this special moment to express our appreciation for every dad who inspires, protects, teaches, and loves—each in his own powerful way. Discover our curated collection of men's fragrances—crafted to reflect the personality of every man, whether effortlessly elegant, boldly adventurous, or quietly refined. Happy Father’s Day from all of us! #FathersDay #CelebrateEveryDad #eliesaab #mercedesbenz #trussardi #TommyHilfiger #GBB #GiveBackBeauty
Our annual International Brands Meeting, held in Rome this year, brought the whole Give Back Beauty international distribution community together to celebrate what we’ve achieved and chart the bold road ahead for 2025 and the years to come. Inspiring brand showcases and sneak peeks of pipeline innovations revealed the new directions that will keep our dream thriving and defining the shape of beauty. We’re proud of every single teammate and partner who made the journey to the Eternal City—and of the passion you pour into our brands all year long. Thank you for the late nights, bright ideas, and unwavering belief that beauty can always be more innovative, more inclusive and more sustainable. A heartfelt shout out, too, to Tommy Hilfiger, Elie Saab, Blake Lively and Lavinia Biagiotti, who surprised us with their video messages and reminded us just how powerful our partnership with them is. Here’s to another year of growth, innovation, and shared success! #GiveBackBeauty #GBB #IBM #Rome #ShapeOfBeauty #FutureForward
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Our annual International Brands Meeting, held in Rome this year, brought the whole Give Back Beauty international distribution community together to celebrate what we’ve achieved and chart the bold road ahead for 2025 and the years to come. Inspiring brand showcases and sneak peeks of pipeline innovations revealed the new directions that will keep our dream thriving and defining the shape of beauty. We’re proud of every single teammate and partner who made the journey to the Eternal City—and of the passion you pour into our brands all year long. Thank you for the late nights, bright ideas, and unwavering belief that beauty can always be more innovative, more inclusive and more sustainable. A heartfelt shout out, too, to Tommy Hilfiger, Elie Saab, Blake Lively and Lavinia Biagiotti, who surprised us with their video messages and reminded us just how powerful our partnership with them is. Here’s to another year of growth, innovation, and shared success! #GiveBackBeauty #GBB #IBM #Rome #ShapeOfBeauty #FutureForward
Throughout the month of May, we celebrate the strength, grace, and unconditional love of mothers everywhere in all their beautiful diversity. 🌸 As Mother’s Day is honored on different dates around the world, we take this time to recognize and appreciate every mother and mother figure who brings care, guidance, and inspiration into our lives. Discover heartfelt, curated experiences from our brands to help you say thank you in the most meaningful way. Happy Mother’s Day from all of us! 💐✨ #MothersDay #CelebrateEveryMom #Chopard #Trussardi #MercedesBenz #GBB #GiveBackBeauty
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Throughout the month of May, we celebrate the strength, grace, and unconditional love of mothers everywhere in all their beautiful diversity. 🌸 As Mother’s Day is honored on different dates around the world, we take this time to recognize and appreciate every mother and mother figure who brings care, guidance, and inspiration into our lives. Discover heartfelt, curated experiences from our brands to help you say thank you in the most meaningful way. Happy Mother’s Day from all of us! 💐✨ #MothersDay #CelebrateEveryMom #Chopard #Trussardi #MercedesBenz #GBB #GiveBackBeauty
As we head into the end-of-year festivities, we celebrate the uniqueness of our brands’ DNA — all united by one mission: empowering beauty with purpose. From daring statements to timeless classics, our holiday campaigns reflect the diversity of beauty and remind us that every facet has the power to inspire, connect and give back to those around us. #GBB #GiveBackBeauty #EmpoweringBeauty #GiveBack #HolidaySeason
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As we head into the end-of-year festivities, we celebrate the uniqueness of our brands’ DNA — all united by one mission: empowering beauty with purpose. From daring statements to timeless classics, our holiday campaigns reflect the diversity of beauty and remind us that every facet has the power to inspire, connect and give back to those around us. #GBB #GiveBackBeauty #EmpoweringBeauty #GiveBack #HolidaySeason
She emerges — transformed by confidence, elevated by light. A new expression of femininity is revealed.​ Introducing Le Parfum Absolu by ELIE SAAB — a rich continuation of a luminous story that began with the iconic Le Parfum. Two fragrances. One radiant spirit.​ L'Absolu is an ambery floral perfume and reinterprets the iconic trail of Le Parfum with a rare intensity. This new dazzling floral fragrance is an ode to light, where the mandarin illuminates a tuft of white flowers. Olive flower, orange blossom and ylang-ylang melt into warm amber and olive wood for an unforgettable trail. Discover the ultimate expression of elegance and majestic femininity. #ELIESAAB #ELIESAABFRAGRANCES #LeParfum #GiveBackBeauty #GBB
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She emerges — transformed by confidence, elevated by light. A new expression of femininity is revealed.​ Introducing Le Parfum Absolu by ELIE SAAB — a rich continuation of a luminous story that began with the iconic Le Parfum. Two fragrances. One radiant spirit.​ L'Absolu is an ambery floral perfume and reinterprets the iconic trail of Le Parfum with a rare intensity. This new dazzling floral fragrance is an ode to light, where the mandarin illuminates a tuft of white flowers. Olive flower, orange blossom and ylang-ylang melt into warm amber and olive wood for an unforgettable trail. Discover the ultimate expression of elegance and majestic femininity. #ELIESAAB #ELIESAABFRAGRANCES #LeParfum #GiveBackBeauty #GBB
Wherever summer takes you there’s a scent to match. LAND-SEA-AIR nomadic trio set is the perfect companions for your next journey, housed in a sleek recycled leather case. One collection, endless ways to wear it. Create your own signature by layering Land, Sea and Air as your mood shifts. The essence of summer, redefined. #MercedesBenzParfums #LandSeaAir #SummerFragrance #Recycledleather #GiveBackBeauty #GBB
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givebackbeauty
Wherever summer takes you there’s a scent to match. LAND-SEA-AIR nomadic trio set is the perfect companions for your next journey, housed in a sleek recycled leather case. One collection, endless ways to wear it. Create your own signature by layering Land, Sea and Air as your mood shifts. The essence of summer, redefined. #MercedesBenzParfums #LandSeaAir #SummerFragrance #Recycledleather #GiveBackBeauty #GBB
On the occasion of the World Ocean Summit 2025, we were thrilled to take part in the Blue Economy and Finance Forum in Monaco this weekend. As the main partner of a meaningful event hosted by Nous Les Ambitieuses, we proudly joined forces to spotlight global environmental challenges and champion the protection of our planet’s vital resources. Under the high patronage of UNESCO and the Prince Albert II of Monaco Foundation, the event offered creative workshops and artistic experiences to raise awareness around ocean preservation. A standout moment was the announcement of 50 global winners from the international student art competition—each celebrated for their powerful contributions to ocean advocacy. We extend our heartfelt thanks and congratulations to: - Virginie ATLAN, Founder and President of Nous Les Ambitieuses, for her vision, leadership and dedication - UNESCO and the Fondation Prince Albert II de Monaco for their continued leadership - The inspiring ambassadors and experts: Alexandra Fechner, Cécile de Ménibus, CarlaFadoul-Shechter, Jeanne Morel, Paul Marlier, Murielle Lestini, Ylan Anoufa, and Lauren Ballesta - Our fellow partners—committed to building a better world through their work—including: Ohana & Co, Ferrero, Ceci Chan, Fré, SNCF, and many more. Together, we are shaping a more conscious, creative, and sustainable future. #WorldOceanSummit #ClimateAction #ArtForThePlanet #PreserveOurResources #UNESCO #princealbertfoundation #nouslesambitieuses #Monaco2025 #GBB #givebackbeauty
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givebackbeauty
On the occasion of the World Ocean Summit 2025, we were thrilled to take part in the Blue Economy and Finance Forum in Monaco this weekend. As the main partner of a meaningful event hosted by Nous Les Ambitieuses, we proudly joined forces to spotlight global environmental challenges and champion the protection of our planet’s vital resources. Under the high patronage of UNESCO and the Prince Albert II of Monaco Foundation, the event offered creative workshops and artistic experiences to raise awareness around ocean preservation. A standout moment was the announcement of 50 global winners from the international student art competition—each celebrated for their powerful contributions to ocean advocacy. We extend our heartfelt thanks and congratulations to: - Virginie ATLAN, Founder and President of Nous Les Ambitieuses, for her vision, leadership and dedication - UNESCO and the Fondation Prince Albert II de Monaco for their continued leadership - The inspiring ambassadors and experts: Alexandra Fechner, Cécile de Ménibus, CarlaFadoul-Shechter, Jeanne Morel, Paul Marlier, Murielle Lestini, Ylan Anoufa, and Lauren Ballesta - Our fellow partners—committed to building a better world through their work—including: Ohana & Co, Ferrero, Ceci Chan, Fré, SNCF, and many more. Together, we are shaping a more conscious, creative, and sustainable future. #WorldOceanSummit #ClimateAction #ArtForThePlanet #PreserveOurResources #UNESCO #princealbertfoundation #nouslesambitieuses #Monaco2025 #GBB #givebackbeauty
Proudly announcing our role as partner of the charity evening “All That Glam!”, held in Milan in collaboration with @cameramoda to support the @fondazione_ieomonzino. The event brought together more than 450 distinguished guests from fashion, design, and business, creating an exceptional moment of solidarity in favor of oncological and cardiovascular research. On this special occasion, Trussardi Parfums, part of the Give Back Beauty Group portfolio, delighted attendees with a special gifting experience. At GBB, we remain dedicated to making beauty a true driver of positive impact and community support. #TrussardiParfums #GiveBackbeauty #GBB #fondazioneieomonzino #charity #allthatglam! @ieoistitutoeuropeodioncologia @centrocardiologicomonzino @portraitmilano
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givebackbeauty
Proudly announcing our role as partner of the charity evening “All That Glam!”, held in Milan in collaboration with @cameramoda to support the @fondazione_ieomonzino. The event brought together more than 450 distinguished guests from fashion, design, and business, creating an exceptional moment of solidarity in favor of oncological and cardiovascular research. On this special occasion, Trussardi Parfums, part of the Give Back Beauty Group portfolio, delighted attendees with a special gifting experience. At GBB, we remain dedicated to making beauty a true driver of positive impact and community support. #TrussardiParfums #GiveBackbeauty #GBB #fondazioneieomonzino #charity #allthatglam! @ieoistitutoeuropeodioncologia @centrocardiologicomonzino @portraitmilano
Give Back Beauty at TFWA 2025: Shaping the Future of Fragrance in China. On September 30, 2025, our CEO, Patrizio Stella, took part as an industry leader in the roundtable “Cracking the Code: What Chinese Consumers REALLY Want”, held during Eternal’s event “Unlocking the Scent of China’s Future” at the TFWA 2025 Edition. He joined the discussion alongside Chole Lam (CEO, Eternal Group), Alberto Morillas (Master Perfumer), and José Santiago (Global Consumer Intelligence Director, Firmenich). In his speech, Patrizio highlighted the key pillars required to create an iconic fragrance that can become a true classic: • Consistency in brand narrative, aesthetics, and authenticity of message • Clarity of Brand targets and long-term goals • Investment aligned with ambition • Agility and adaptability He stressed that achieving success today requires more than performance alone—it demands a strong communication platform rooted in each brand’s DNA, attuned to the spirit of the times, and focused on cultural resonance rather than mere technical excellence. When asked about long-term success in the Chinese fragrance market, Patrizio underlined the importance of launches and strategies that are deeply rooted in the Chinese culture and meaningful to local consumers. Achieving this comes from curiosity, active listening, touching the market reality, while challenging established models and opening the door to new cultural paradigms. This panel followed Patrizio’s contribution as an industry expert to the 2025 China Perfume & Fragrance White Paper—an insight-led study co-created by Eternal and Deloitte China, with contributions from Dsm-Firmenich, examining China’s market evolution, current and emerging trends, consumer behaviors, and growth opportunities. We are proud to contribute to a collective effort that decodes the future of fragrances in one of the most dynamic markets in the world. Patrizio Stella’s involvement underscores Give Back Beauty’s position as a prominent global player shaping the future of fragrance. #TFWA #ChinaPerfume #ConsumerInsights #Leadership #Eternal #Deloitte #dsmfirmenich #GiveBackBeauty #GBB
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givebackbeauty
Give Back Beauty at TFWA 2025: Shaping the Future of Fragrance in China. On September 30, 2025, our CEO, Patrizio Stella, took part as an industry leader in the roundtable “Cracking the Code: What Chinese Consumers REALLY Want”, held during Eternal’s event “Unlocking the Scent of China’s Future” at the TFWA 2025 Edition. He joined the discussion alongside Chole Lam (CEO, Eternal Group), Alberto Morillas (Master Perfumer), and José Santiago (Global Consumer Intelligence Director, Firmenich). In his speech, Patrizio highlighted the key pillars required to create an iconic fragrance that can become a true classic: • Consistency in brand narrative, aesthetics, and authenticity of message • Clarity of Brand targets and long-term goals • Investment aligned with ambition • Agility and adaptability He stressed that achieving success today requires more than performance alone—it demands a strong communication platform rooted in each brand’s DNA, attuned to the spirit of the times, and focused on cultural resonance rather than mere technical excellence. When asked about long-term success in the Chinese fragrance market, Patrizio underlined the importance of launches and strategies that are deeply rooted in the Chinese culture and meaningful to local consumers. Achieving this comes from curiosity, active listening, touching the market reality, while challenging established models and opening the door to new cultural paradigms. This panel followed Patrizio’s contribution as an industry expert to the 2025 China Perfume & Fragrance White Paper—an insight-led study co-created by Eternal and Deloitte China, with contributions from Dsm-Firmenich, examining China’s market evolution, current and emerging trends, consumer behaviors, and growth opportunities. We are proud to contribute to a collective effort that decodes the future of fragrances in one of the most dynamic markets in the world. Patrizio Stella’s involvement underscores Give Back Beauty’s position as a prominent global player shaping the future of fragrance. #TFWA #ChinaPerfume #ConsumerInsights #Leadership #Eternal #Deloitte #dsmfirmenich #GiveBackBeauty #GBB
Introducing PLEIN SPORT THUNDER and DYNAMITE — high-performance fragrances powered by Emotiwaves Technology to boost energy, sharpen focus, and elevate your game. Fragrance meets performance. Choose your energy. #PleinSport #ThunderEDT #DynamiteEDT #PleinSportFragrances #GiveBackBeauty #GBB
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givebackbeauty
Introducing PLEIN SPORT THUNDER and DYNAMITE — high-performance fragrances powered by Emotiwaves Technology to boost energy, sharpen focus, and elevate your game. Fragrance meets performance. Choose your energy. #PleinSport #ThunderEDT #DynamiteEDT #PleinSportFragrances #GiveBackBeauty #GBB
TOMMY & TOMMY GIRL NEW YORK Tommy Hilfiger launches Tommy and Tommy Girl New York—two new fragrances that celebrate the bold, optimistic spirit of New York City. In a nod to NYC’s vibrant energy, Tommy New York opens with an aromatic lavender, followed by an energetic trio of spices: coriander, cardamom and pink peppercorn, and finishes with rich notes of cedarwood, for a bold, woody trail. Bright and confident, Tommy Girl New York begins with sparkling bergamot, blended with the sweet and floral heart of rose. The scent ends by revealing notes of patchouli, leaving a radiant and rich trail. Both fragrances are available on tommy.com and at select retailers worldwide this fall #TommyFragrances #TommyHilfiger #GiveBackBeauty #GBB
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givebackbeauty
TOMMY & TOMMY GIRL NEW YORK Tommy Hilfiger launches Tommy and Tommy Girl New York—two new fragrances that celebrate the bold, optimistic spirit of New York City. In a nod to NYC’s vibrant energy, Tommy New York opens with an aromatic lavender, followed by an energetic trio of spices: coriander, cardamom and pink peppercorn, and finishes with rich notes of cedarwood, for a bold, woody trail. Bright and confident, Tommy Girl New York begins with sparkling bergamot, blended with the sweet and floral heart of rose. The scent ends by revealing notes of patchouli, leaving a radiant and rich trail. Both fragrances are available on tommy.com and at select retailers worldwide this fall #TommyFragrances #TommyHilfiger #GiveBackBeauty #GBB
We are thrilled to introduce the newest icon in the Blake Brown lineup! Looks vintage. Holds modern. Smells like a dream. Meet new Classic Hairspray. Our retro take on a classic essential is designed to create touchable, brushable hold that moves with you. Think: long-lasting hold without the crunch, boosted shine that catches the light just right, and a lightweight mist to keep frizz in check. Oh, and the scent? Let’s just say heads will turn (and not just because of your hair). #BlakeBrown #BlakeLively #Innovation #HairSpray #ScentedHair #GiveBackbeauty #GBB
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givebackbeauty
We are thrilled to introduce the newest icon in the Blake Brown lineup! Looks vintage. Holds modern. Smells like a dream. Meet new Classic Hairspray. Our retro take on a classic essential is designed to create touchable, brushable hold that moves with you. Think: long-lasting hold without the crunch, boosted shine that catches the light just right, and a lightweight mist to keep frizz in check. Oh, and the scent? Let’s just say heads will turn (and not just because of your hair). #BlakeBrown #BlakeLively #Innovation #HairSpray #ScentedHair #GiveBackbeauty #GBB
Meet the NEW Blake Brown Hair & Body Refresh Mist: Your anytime, anywhere fragrance pick-me-up. Available in 3 iconic scents... because picking a favorite is impossible: 🍑 Wild Nectar Santal - bright, golden, sun-soaked 🍨 Sandalwood Vanille - warm, soft, unforgettable 🪵 Bergamot Woods - crisp, clean, always in control For your hair. For your body. For the version of you that walks into a room without having to say a word. Now available at Target #GiveBackbeauty #GBB #BlakeBrown #BlakeLively #Innovation #HairBodyMist #ScentedHair
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givebackbeauty
Meet the NEW Blake Brown Hair & Body Refresh Mist: Your anytime, anywhere fragrance pick-me-up. Available in 3 iconic scents... because picking a favorite is impossible: 🍑 Wild Nectar Santal - bright, golden, sun-soaked 🍨 Sandalwood Vanille - warm, soft, unforgettable 🪵 Bergamot Woods - crisp, clean, always in control For your hair. For your body. For the version of you that walks into a room without having to say a word. Now available at Target #GiveBackbeauty #GBB #BlakeBrown #BlakeLively #Innovation #HairBodyMist #ScentedHair
CHOPARD, JASMIN MALIKA Enter the world of the perfumer-jeweler. Inspired by the brilliance of an orange sapphire, Jasmin Malika is worn like an olfactory jewel. Indulge in this solar eau de parfum, a floral and luminous creation built around two exquisite varieties of jasmine, leaving a sunlit glow on the skin, just like a floral ornament. A new signature Eau de Parfum that embodies the radiant joy of a woman who shines from within. #ChopardPerfume #JasminMalika #GBB #GiveBackBeauty
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givebackbeauty
CHOPARD, JASMIN MALIKA Enter the world of the perfumer-jeweler. Inspired by the brilliance of an orange sapphire, Jasmin Malika is worn like an olfactory jewel. Indulge in this solar eau de parfum, a floral and luminous creation built around two exquisite varieties of jasmine, leaving a sunlit glow on the skin, just like a floral ornament. A new signature Eau de Parfum that embodies the radiant joy of a woman who shines from within. #ChopardPerfume #JasminMalika #GBB #GiveBackBeauty
𝗥𝗲𝗳𝗹𝗲𝗰𝘁𝗶𝗻𝗴 𝗼𝗻 𝗮 t𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝘃𝗲 𝟮𝟬𝟮𝟱 𝗮𝘁 𝗚𝗶𝘃𝗲 𝗕𝗮𝗰𝗸 𝗕𝗲𝗮𝘂𝘁𝘆 As we welcome 𝟮𝟬𝟮𝟲, we’re proud to look back on a milestone year marked by expansion, innovation and global momentum. 𝗞𝗲𝘆 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 𝗳𝗿𝗼𝗺 𝟮𝟬𝟮𝟱: 𝗘𝘅𝗰𝗲𝗽𝘁𝗶𝗼𝗻𝗮𝗹 𝗴𝗿𝗼𝘄𝘁𝗵 In 2025, Give Back Beauty delivered outstanding growth of approximately 30% versus the previous year, while the majority of our competitors had a difficult year, with low growth and, in some cases, declining sales. 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 Innovation extended beyond fragrances into adjacent categories, most notably with Blake Brown, the largest haircare launch on record in the U.S. In 2025, the brand expanded into Hair & Body Mists and Hair Spray, increasing visibility across retail channels. Fragrance innovation, in particular, focused on rejuvenation, internationalization, premiumization and brand elevation. 𝗦𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝗲𝗻𝗶𝗻𝗴 𝗼𝘂𝗿 𝗘𝘂𝗿𝗼𝗽𝗲𝗮𝗻 𝗴𝗼-𝘁𝗼-𝗺𝗮𝗿𝗸𝗲𝘁 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻 Our acquisition of AB Parfums, significantly expanded our direct-to-retail presence across key European countries, such as Italy, Germany, Austria, Switzerland, Benelux, Spain and Portugal, this enhancing our ability to serve consumers and retail partners at scale. 𝗡𝗲𝘄 𝗮𝗻𝗱 𝘀𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝗲𝗻𝗲𝗱 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 We continued to deepen key relationships, extending partnership agreements with brands such as Dolce & Gabbana, while also laying the foundations for exciting long-term partnerships ahead. This further reinforces GBB’s position as a trusted partner for artists as well as for global luxury and lifestyle brands. 𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗮𝗵𝗲𝗮𝗱 With a strengthened portfolio, expanded retail reach and a renewed focus on innovation, 𝟮𝟬𝟮𝟲 𝗶𝘀 𝘀𝗲𝘁 𝘁𝗼 𝗯𝗲 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝗹𝗮𝗻𝗱𝗺𝗮𝗿𝗸 𝘆𝗲𝗮𝗿 𝗳𝗼𝗿 𝗚𝗶𝘃𝗲 𝗕𝗮𝗰𝗸 𝗕𝗲𝗮𝘂𝘁𝘆. A heartfelt thank you to our incredible teams worldwide and to our partners for your trust, passion and dedication. Together, we are 𝗯𝗶𝗴 𝗲𝗻𝗼𝘂𝗴𝗵 𝘁𝗼 𝗺𝗮𝘁𝘁𝗲𝗿, 𝘀𝗺𝗮𝗹𝗹 𝗲𝗻𝗼𝘂𝗴𝗵 𝘁𝗼 𝗰𝗮𝗿𝗲. Happy New Year 2026! #GiveBackBeauty #GBB #HappyNewYear #2026
1.13K
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3mo ago
givebackbeauty
𝗥𝗲𝗳𝗹𝗲𝗰𝘁𝗶𝗻𝗴 𝗼𝗻 𝗮 t𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝘃𝗲 𝟮𝟬𝟮𝟱 𝗮𝘁 𝗚𝗶𝘃𝗲 𝗕𝗮𝗰𝗸 𝗕𝗲𝗮𝘂𝘁𝘆 As we welcome 𝟮𝟬𝟮𝟲, we’re proud to look back on a milestone year marked by expansion, innovation and global momentum. 𝗞𝗲𝘆 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 𝗳𝗿𝗼𝗺 𝟮𝟬𝟮𝟱: 𝗘𝘅𝗰𝗲𝗽𝘁𝗶𝗼𝗻𝗮𝗹 𝗴𝗿𝗼𝘄𝘁𝗵 In 2025, Give Back Beauty delivered outstanding growth of approximately 30% versus the previous year, while the majority of our competitors had a difficult year, with low growth and, in some cases, declining sales. 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 Innovation extended beyond fragrances into adjacent categories, most notably with Blake Brown, the largest haircare launch on record in the U.S. In 2025, the brand expanded into Hair & Body Mists and Hair Spray, increasing visibility across retail channels. Fragrance innovation, in particular, focused on rejuvenation, internationalization, premiumization and brand elevation. 𝗦𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝗲𝗻𝗶𝗻𝗴 𝗼𝘂𝗿 𝗘𝘂𝗿𝗼𝗽𝗲𝗮𝗻 𝗴𝗼-𝘁𝗼-𝗺𝗮𝗿𝗸𝗲𝘁 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻 Our acquisition of AB Parfums, significantly expanded our direct-to-retail presence across key European countries, such as Italy, Germany, Austria, Switzerland, Benelux, Spain and Portugal, this enhancing our ability to serve consumers and retail partners at scale. 𝗡𝗲𝘄 𝗮𝗻𝗱 𝘀𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝗲𝗻𝗲𝗱 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 We continued to deepen key relationships, extending partnership agreements with brands such as Dolce & Gabbana, while also laying the foundations for exciting long-term partnerships ahead. This further reinforces GBB’s position as a trusted partner for artists as well as for global luxury and lifestyle brands. 𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝗮𝗵𝗲𝗮𝗱 With a strengthened portfolio, expanded retail reach and a renewed focus on innovation, 𝟮𝟬𝟮𝟲 𝗶𝘀 𝘀𝗲𝘁 𝘁𝗼 𝗯𝗲 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝗹𝗮𝗻𝗱𝗺𝗮𝗿𝗸 𝘆𝗲𝗮𝗿 𝗳𝗼𝗿 𝗚𝗶𝘃𝗲 𝗕𝗮𝗰𝗸 𝗕𝗲𝗮𝘂𝘁𝘆. A heartfelt thank you to our incredible teams worldwide and to our partners for your trust, passion and dedication. Together, we are 𝗯𝗶𝗴 𝗲𝗻𝗼𝘂𝗴𝗵 𝘁𝗼 𝗺𝗮𝘁𝘁𝗲𝗿, 𝘀𝗺𝗮𝗹𝗹 𝗲𝗻𝗼𝘂𝗴𝗵 𝘁𝗼 𝗰𝗮𝗿𝗲. Happy New Year 2026! #GiveBackBeauty #GBB #HappyNewYear #2026
We're excited to announce that @tommyhilfiger launches limited Tommy and Tommy Girl Summer Edition fragrances—bottling the essence of a perfect summer escape. The fragrances are inspired by the feeling of a Miami, Art Deco retreat blending vintage charm with a vibrant modern twist. Tommy Summer Edition opens with an energizing cardamom and lemon, unfolding into a warm solar amber, and finishes with patchouli and musk. Tommy Girl Summer Edition is fresh and airy, with sparkling bergamot and watermelon. Notes of neroli and gardenia bring a vibrant and free-spirited mood to the scent. To evoke the warmth of sundown, sweet musk blends with vetiver. Both fragrances are available on tommy.com and at select retailers worldwide starting May 2025. #GBB #GiveBackBeauty #TommyFragrances #TommyHilfiger
1.1K
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10mo ago
givebackbeauty
We're excited to announce that @tommyhilfiger launches limited Tommy and Tommy Girl Summer Edition fragrances—bottling the essence of a perfect summer escape. The fragrances are inspired by the feeling of a Miami, Art Deco retreat blending vintage charm with a vibrant modern twist. Tommy Summer Edition opens with an energizing cardamom and lemon, unfolding into a warm solar amber, and finishes with patchouli and musk. Tommy Girl Summer Edition is fresh and airy, with sparkling bergamot and watermelon. Notes of neroli and gardenia bring a vibrant and free-spirited mood to the scent. To evoke the warmth of sundown, sweet musk blends with vetiver. Both fragrances are available on tommy.com and at select retailers worldwide starting May 2025. #GBB #GiveBackBeauty #TommyFragrances #TommyHilfiger
PHILIPP PLEIN - An overdose of glamour, a shot of seduction. After Plein Fatale and Plein Fatale Rosé… Discover Plein Fatale Rosé Intense. Even more sensual, even more passionate, even more FATALE. This new playful fragrance embodies luxury in every drop. Infused with the irresistible allure of Damask rose. It's a captivating blend of luscious lychee, bold blackcurrant and sensual precisous wood. Your new feminine elixir. #philippplein #philipppleinfragrance #GiveBackBeauty #GBB
1K
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5mo ago
givebackbeauty
PHILIPP PLEIN - An overdose of glamour, a shot of seduction. After Plein Fatale and Plein Fatale Rosé… Discover Plein Fatale Rosé Intense. Even more sensual, even more passionate, even more FATALE. This new playful fragrance embodies luxury in every drop. Infused with the irresistible allure of Damask rose. It's a captivating blend of luscious lychee, bold blackcurrant and sensual precisous wood. Your new feminine elixir. #philippplein #philipppleinfragrance #GiveBackBeauty #GBB

Give Back Beauty (@givebackbeauty) Instagram Stats & Analytics

Give Back Beauty (@givebackbeauty) has 1.08K Instagram followers with a 3.99% engagement rate over the past 12 months. Across 24 posts, Give Back Beauty received 1.37K total likes and 6.42K impressions, averaging 57.1 likes per post. This page tracks Give Back Beauty's performance metrics, top content, and engagement trends — updated daily.

Give Back Beauty (@givebackbeauty) Instagram Analytics FAQ

How many Instagram followers does Give Back Beauty have?+
Give Back Beauty (@givebackbeauty) has 1.08K Instagram followers as of April 2026.
What is Give Back Beauty's Instagram engagement rate?+
Give Back Beauty's Instagram engagement rate is 3.99% over the last 12 months, based on 24 posts.
How many likes does Give Back Beauty get on Instagram?+
Give Back Beauty received 1.37K total likes across 24 posts in the last 12 months, averaging 57.1 likes per post.
How many Instagram impressions does Give Back Beauty get?+
Give Back Beauty's Instagram content generated 6.42K total impressions over the last 12 months.