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followers
9.71M
impressions
47M
likes
719K
comments
60.6K
posts
486
engagement
1.14%
emv
$1.20M
Average per post
96.8K
Key Metrics
Impressions
monthly
Distributions
Content
3.2M
8.2K
140
1mo ago
benefitcosmetics
The iconic duo for defined brows that last 💕
brow breakdown from @sephora :
💗 precisely, my brow pencil in shade 6
💗 24-hour brow setter
#benefitpartner #benefitambassador #benefitbtows #24hrbrowsetter #preciselymybrowpencil
1.18M
3.86K
83
1mo ago
benefitcosmetics
Brows were fine… but not this fine 😌 @benefitcosmetic’s 24-Hour Brow Setter = instant lift & all-day hold.
⠀
My new go-to! Grab it @sephora #benefitbrows #24hourbrowsetter #browgel #benefitpartner
981K
17.4K
230
4mo ago
benefitcosmetics
The only way to make Benetint better is by pairing it with the matching limited-edition Beneglaze for the juiciest lip combo! 💋
Rolling with Benetint Set is now available at @sephora 🌹
966K
21.1K
359
11mo ago
benefitcosmetics
Taking our TINTS OUT 🍒🕶️ @benefitcosmetics has teamed up with @dezi to bring you a Sephora-exclusive set of limited-edition tinted sunnies—designed by @desiperkins herself—and Benetint’s newest shade, Dark Cherry. Available online only.
714K
28.6K
14.4K
3mo ago
benefitcosmetics
'Twas the day after #NationalCookieDay and we’re excited to announce that 3 lucky winners will have the chance to win the sweetest @benefitcosmetics x @crumbl GIVEAWAY!! 🍪
How to enter:
1️⃣ Follow @benefitcosmetics & @crumbl
2️⃣ Like this post
3️⃣ Tag a bestie 👯 (each tag = 1 entry, max 10!)
Each winner will receive:
🍪 Crumbl 6-Pack
🍪 Benefit Cosmetics Cookie Highlighter
✨ Bonus: repost to your Story + tag us
📅 Ends Sunday, December 7th at 11:59 PM ET
⚖️ No purchase necessary. US only, 18+. Not sponsored by Instagram. Full rules in bio.
674K
2.15K
95
2mo ago
benefitcosmetics
picture this: it’s 2016 and you’re perfecting your brows to take pictures with THE pink wall
603K
6.19K
152
2mo ago
benefitcosmetics
My girl hands are grabbing them all! <3
561K
1.34K
25
3mo ago
benefitcosmetics
Your skin deserves princess treatment too 💕 Transform your skin and remove unwanted pore junk with NEW The POREfessional Degunker!
The 2-in-1 pore cleansing system:
✨ Apply the pore softening cream on targeted areas
✨ Wait 15-30 mins, then rinse
✨ Glide the built-in extractor to remove all pore junk!
#porefessional #degunker
535K
4.46K
81
4mo ago
benefitcosmetics
Gotta catch em' all on Black Friday 🛍️ Make the comment section a receipt and let us know your haul below!
508K
20.3K
218
7mo ago
benefitcosmetics
once a showgirl, always a showgirl ❤️🔥
495K
3.95K
113
3mo ago
benefitcosmetics
What's really inside those pores? 🤔 You're a POREfessional, comment your guesses below 💬
🎨 @sezcreate
487K
1.04K
17
1w ago
benefitcosmetics
New makeup hack: applying blush as a color corrector! 😍
#playdaze
472K
1.59K
40
8mo ago
benefitcosmetics
Look at that LAM 👏 Get those brows locked & lifted into tip-top shape for up to 6 weeks with our Brow Lamination service! Link in bio to book now ✨
#benefitcosmetics
446K
1.49K
44
2mo ago
benefitcosmetics
Pore extracting at home? Count us in 🙂↕️ Extract clogged pores with The POREfessional Degunker 💜
#porefessional #degunker
436K
1.11K
39
11mo ago
benefitcosmetics
Raise your brows because Bold is Beautiful starts NOW 💖 All month long, we’re donating $5 from every brow wax to charities supporting women and girls through access to education, financial self-sufficiency, and more.
One wax = one way to give back! Book your brows today 💌
#benefitcosmetics #boldisbeautiful
387K
772
25
2mo ago
benefitcosmetics
A win is a win 😍 Find your perfect POREfessional Foundation match and get 40% off exclusively on the @ultabeauty app today! 🛍️
384K
1.3K
23
3w ago
benefitcosmetics
Sunset blush hits different 🌅 @autumnestelle pairs High Beam with NEW Play Daze in shade Berri and Chili 💕
#playdaze #sunsetblush #ombreblush
345K
1.53K
34
1mo ago
benefitcosmetics
Which team are you rooting for on Sunday?
Us: 😈🐰
MUA @beautybyjosh_'s brows are laminated and on point for Sunday's Benito Bowl 🕺🏻
333K
3.55K
96
6mo ago
benefitcosmetics
We’re making fetch happen with Benetint 🌹 #october3rd #benefitcosmetics
332K
942
30
6mo ago
benefitcosmetics
Not sure where your brows should start, arch, or end? Let’s map it out 🗺️😘 #benefitcosmetics #brows
Benefit Cosmetics US (@benefitcosmetics) Instagram Stats & Analytics
Benefit Cosmetics US (@benefitcosmetics) has 9.71M Instagram followers with a 1.14% engagement rate over the past 12 months. Across 486 posts, Benefit Cosmetics US received 719K total likes and 39.6M impressions, averaging 1.48K likes per post. This page tracks Benefit Cosmetics US's performance metrics, top content, and engagement trends — updated daily.
Benefit Cosmetics US (@benefitcosmetics) Instagram Analytics FAQ
How many Instagram followers does Benefit Cosmetics US have?+
Benefit Cosmetics US (@benefitcosmetics) has 9.71M Instagram followers as of April 2026.
What is Benefit Cosmetics US's Instagram engagement rate?+
Benefit Cosmetics US's Instagram engagement rate is 1.14% over the last 12 months, based on 486 posts.
How many likes does Benefit Cosmetics US get on Instagram?+
Benefit Cosmetics US received 719K total likes across 486 posts in the last 12 months, averaging 1.48K likes per post.
How many Instagram impressions does Benefit Cosmetics US get?+
Benefit Cosmetics US's Instagram content generated 39.6M total impressions over the last 12 months.