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followers
9.72M
impressions
45.9M
likes
727K
comments
61.5K
posts
516
engagement
1.18%
emv
$1.18M
Avg. per post
95.1K

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The iconic duo for defined brows that last 💕

brow breakdown from @sephora :
💗 precisely, my brow pencil in shade 6
💗 24-hour brow setter

#benefitpartner #benefitambassador #benefitbtows #24hrbrowsetter #preciselymybrowpencil
3.19M
8.14K
139
4w ago
benefitcosmetics
The iconic duo for defined brows that last 💕 brow breakdown from @sephora : 💗 precisely, my brow pencil in shade 6 💗 24-hour brow setter #benefitpartner #benefitambassador #benefitbtows #24hrbrowsetter #preciselymybrowpencil
Brows were fine… but not this fine 😌 @benefitcosmetic’s 24-Hour Brow Setter = instant lift & all-day hold.
⠀ 
My new go-to! Grab it @sephora #benefitbrows #24hourbrowsetter #browgel #benefitpartner
1.18M
3.93K
82
1mo ago
benefitcosmetics
Brows were fine… but not this fine 😌 @benefitcosmetic’s 24-Hour Brow Setter = instant lift & all-day hold. ⠀ My new go-to! Grab it @sephora #benefitbrows #24hourbrowsetter #browgel #benefitpartner
The only way to make Benetint better is by pairing it with the matching limited-edition Beneglaze for the juiciest lip combo! 💋 

Rolling with Benetint Set is now available at @sephora 🌹
981K
17.4K
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4mo ago
benefitcosmetics
The only way to make Benetint better is by pairing it with the matching limited-edition Beneglaze for the juiciest lip combo! 💋 Rolling with Benetint Set is now available at @sephora 🌹
Taking our TINTS OUT 🍒🕶️ @benefitcosmetics has teamed up with @dezi to bring you a Sephora-exclusive set of limited-edition tinted sunnies—designed by @desiperkins herself—and Benetint’s newest shade, Dark Cherry. Available online only.
966K
21.1K
359
10mo ago
benefitcosmetics
Taking our TINTS OUT 🍒🕶️ @benefitcosmetics has teamed up with @dezi to bring you a Sephora-exclusive set of limited-edition tinted sunnies—designed by @desiperkins herself—and Benetint’s newest shade, Dark Cherry. Available online only.
'Twas the day after #NationalCookieDay and we’re excited to announce that 3 lucky winners will have the chance to win the sweetest @benefitcosmetics x @crumbl GIVEAWAY!! 🍪

How to enter:
1️⃣ Follow @benefitcosmetics & @crumbl
2️⃣ Like this post
3️⃣ Tag a bestie 👯 (each tag = 1 entry, max 10!)

Each winner will receive:
🍪 Crumbl 6-Pack
🍪 Benefit Cosmetics Cookie Highlighter

✨ Bonus: repost to your Story + tag us
📅 Ends Sunday, December 7th at 11:59 PM ET

⚖️ No purchase necessary. US only, 18+. Not sponsored by Instagram. Full rules in bio.
715K
28.6K
14.4K
3mo ago
benefitcosmetics
'Twas the day after #NationalCookieDay and we’re excited to announce that 3 lucky winners will have the chance to win the sweetest @benefitcosmetics x @crumbl GIVEAWAY!! 🍪 How to enter: 1️⃣ Follow @benefitcosmetics & @crumbl 2️⃣ Like this post 3️⃣ Tag a bestie 👯 (each tag = 1 entry, max 10!) Each winner will receive: 🍪 Crumbl 6-Pack 🍪 Benefit Cosmetics Cookie Highlighter ✨ Bonus: repost to your Story + tag us 📅 Ends Sunday, December 7th at 11:59 PM ET ⚖️ No purchase necessary. US only, 18+. Not sponsored by Instagram. Full rules in bio.
picture this: it’s 2016 and you’re perfecting your brows to take pictures with THE pink wall
674K
2.15K
95
1mo ago
benefitcosmetics
picture this: it’s 2016 and you’re perfecting your brows to take pictures with THE pink wall
Your skin deserves princess treatment too 💕 Transform your skin and remove unwanted pore junk with NEW The POREfessional Degunker!

The 2-in-1 pore cleansing system:
✨ Apply the pore softening cream on targeted areas
✨ Wait 15-30 mins, then rinse
✨ Glide the built-in extractor to remove all pore junk!

#porefessional #degunker
561K
1.34K
25
2mo ago
benefitcosmetics
Your skin deserves princess treatment too 💕 Transform your skin and remove unwanted pore junk with NEW The POREfessional Degunker! The 2-in-1 pore cleansing system: ✨ Apply the pore softening cream on targeted areas ✨ Wait 15-30 mins, then rinse ✨ Glide the built-in extractor to remove all pore junk! #porefessional #degunker
My girl hands are grabbing them all! <3
559K
5.69K
139
1mo ago
benefitcosmetics
My girl hands are grabbing them all! <3
Gotta catch em' all on Black Friday 🛍️ Make the comment section a receipt and let us know your haul below!
519K
4.29K
76
3mo ago
benefitcosmetics
Gotta catch em' all on Black Friday 🛍️ Make the comment section a receipt and let us know your haul below!
once a showgirl, always a showgirl ❤️‍🔥
509K
20.3K
218
7mo ago
benefitcosmetics
once a showgirl, always a showgirl ❤️‍🔥
What's really inside those pores? 🤔 You're a POREfessional, comment your guesses below 💬

🎨 @sezcreate
495K
3.95K
113
2mo ago
benefitcosmetics
What's really inside those pores? 🤔 You're a POREfessional, comment your guesses below 💬 🎨 @sezcreate
Look at that LAM 👏 Get those brows locked & lifted into tip-top shape for up to 6 weeks with our Brow Lamination service! Link in bio to book now ✨ 

#benefitcosmetics
472K
1.59K
40
7mo ago
benefitcosmetics
Look at that LAM 👏 Get those brows locked & lifted into tip-top shape for up to 6 weeks with our Brow Lamination service! Link in bio to book now ✨ #benefitcosmetics
Pore extracting at home? Count us in 🙂‍↕️ Extract clogged pores with The POREfessional Degunker 💜

#porefessional #degunker
445K
1.49K
44
2mo ago
benefitcosmetics
Pore extracting at home? Count us in 🙂‍↕️ Extract clogged pores with The POREfessional Degunker 💜 #porefessional #degunker
Raise your brows because Bold is Beautiful starts NOW 💖 All month long, we’re donating $5 from every brow wax to charities supporting women and girls through access to education, financial self-sufficiency, and more. 

One wax = one way to give back! Book your brows today 💌 

#benefitcosmetics #boldisbeautiful
436K
1.11K
39
10mo ago
benefitcosmetics
Raise your brows because Bold is Beautiful starts NOW 💖 All month long, we’re donating $5 from every brow wax to charities supporting women and girls through access to education, financial self-sufficiency, and more. One wax = one way to give back! Book your brows today 💌 #benefitcosmetics #boldisbeautiful
A win is a win 😍 Find your perfect POREfessional Foundation match and get 40% off exclusively on the @ultabeauty app today! 🛍️
387K
769
25
1mo ago
benefitcosmetics
A win is a win 😍 Find your perfect POREfessional Foundation match and get 40% off exclusively on the @ultabeauty app today! 🛍️
Sunset blush hits different 🌅 @autumnestelle pairs High Beam with NEW Play Daze in shade Berri and Chili 💕

#playdaze #sunsetblush #ombreblush
362K
1.14K
20
4d ago
benefitcosmetics
Sunset blush hits different 🌅 @autumnestelle pairs High Beam with NEW Play Daze in shade Berri and Chili 💕 #playdaze #sunsetblush #ombreblush
Which team are you rooting for on Sunday? 
Us: 😈🐰
 
MUA @beautybyjosh_'s brows are laminated and on point for Sunday's Benito Bowl 🕺🏻
345K
1.53K
34
1mo ago
benefitcosmetics
Which team are you rooting for on Sunday? Us: 😈🐰 MUA @beautybyjosh_'s brows are laminated and on point for Sunday's Benito Bowl 🕺🏻
We’re making fetch happen with Benetint 🌹 #october3rd #benefitcosmetics
333K
3.55K
96
5mo ago
benefitcosmetics
We’re making fetch happen with Benetint 🌹 #october3rd #benefitcosmetics
Not sure where your brows should start, arch, or end? Let’s map it out 🗺️😘 #benefitcosmetics #brows
332K
941
30
5mo ago
benefitcosmetics
Not sure where your brows should start, arch, or end? Let’s map it out 🗺️😘 #benefitcosmetics #brows
The insufferable personality hire is back with another @benefitcosmetics giveaway

Benefit is giving away TEN $10,000 vacations, product-filled suitcases and more during their "Pink Dream Giveaway." Just shop $65 of Benefit products at @ultabeauty and receive a luggage tag & scratcher to reveal your prize. No purchase necessary. See terms & conditions for mail-in entry details at www.benefitvacation.com #benefitpartner #benefitcosmetics
324K
8.06K
51
8mo ago
benefitcosmetics
The insufferable personality hire is back with another @benefitcosmetics giveaway Benefit is giving away TEN $10,000 vacations, product-filled suitcases and more during their "Pink Dream Giveaway." Just shop $65 of Benefit products at @ultabeauty and receive a luggage tag & scratcher to reveal your prize. No purchase necessary. See terms & conditions for mail-in entry details at www.benefitvacation.com #benefitpartner #benefitcosmetics

Benefit Cosmetics US (@benefitcosmetics) Instagram Stats & Analytics

Benefit Cosmetics US (@benefitcosmetics) has 9.72M Instagram followers with a 1.18% engagement rate over the past 12 months. Across 516 posts, Benefit Cosmetics US received 727K total likes and 38.2M impressions, averaging 1.51K likes per post. This page tracks Benefit Cosmetics US's performance metrics, top content, and engagement trends — updated daily.

Benefit Cosmetics US (@benefitcosmetics) Instagram Analytics FAQ

How many Instagram followers does Benefit Cosmetics US have?+
Benefit Cosmetics US (@benefitcosmetics) has 9.72M Instagram followers as of March 2026.
What is Benefit Cosmetics US's Instagram engagement rate?+
Benefit Cosmetics US's Instagram engagement rate is 1.18% over the last 12 months, based on 516 posts.
How many likes does Benefit Cosmetics US get on Instagram?+
Benefit Cosmetics US received 727K total likes across 516 posts in the last 12 months, averaging 1.51K likes per post.
How many Instagram impressions does Benefit Cosmetics US get?+
Benefit Cosmetics US's Instagram content generated 38.2M total impressions over the last 12 months.