Has anyone opted out of health care coverage and signed up for a service like CrowdHealth or Medishare? We pay an insane amount every month and just seems like a waste.
Very excited to share @AlignedGrowth is managing the influencer partnerships for the @DrinkUpdate rebrand and retail launch 🚀 🎉
Everyone wants high ROAS. Few people actually know where it comes from. Here’s the truth... high ROAS doesn’t start in Ads Manager. It starts with content. Most brands obsess over targeting, bidding, and attribution, but they’re running creative that looks like an ad. You know what doesn’t look like an ad? A real person talking about your product in their own voice. That’s why influencer marketing works so well when it’s done right. Because people trust people. Not polished brand videos. The secret formula? 1. Seed hundreds of creators (so you have volume). 2. Find the handful whose content actually moves people. 3. Negotiate usage rights. 4. Plug that content into your paid funnel. Now your ads look organic. Your ROAS climbs. Influencer content isn’t just a top-of-funnel play. It’s your biggest competitive advantage in paid social — if you build it into your system.
x.com/i/article/210319403…
I’m 31 Married with 2 kids I wish i’d started earlier
The real ROI of influencer marketing isn’t just sales. It’s the content engine you build while driving sales.
How much cash can you realistically draw out of a DTC / Retail brand per year that's doing $100M / Year? I assume net margins are in the 10% range so, draw out 1-2M / Year?
Had a call recently with a Retail first CPG brand and here's their stats: $15M Revenue $7.5 M EBITDA I honestly couldn't believe it, outliers are out there.
I just wrote an entire newsletter via voice to text on Whispr Flow, such a game changer.
Here's everything that's WRONG with Trybe. 1. You're going to get so many creators applying for your program, you will be overwhelmed with going through profiles to approve. 2. Once you get past the initial surge of creators applying for your program, you won't have the time or tools to source new creators outside of Trybe. ( my team has like 3 other sourcing tools for this) 3. You're not going to be happy with just "Free UGC" creators and will likely quit if you don't start negotiating with paid midtier creators (this takes the most time but its the most effective) 4. Your attention is going to be split messaging creators all day instead of focusing on media buying, offers, landers emails, finance etc. 5. There are like 3 other levers to pull once you get your initial creators going that go outside the trybe eco system. If you want my team to manage your Trybe account and help scale your creator program DM me :)
@seanfrank just slap a luxury logo and it's $2k
Hear me out. Trybe is the future of performance UGC. When a $500M/year brand asked me what the hype is about... I told them it removes the friction of paying UGC creators and getting their content into the ad account. But they’re already gifting 150 creators a month and paying around 20 mid-level and macro influencers for whitelisting. So why would they even move to Trybe? Because every creator there is down for the percentage-of-revenue model. If you reach out to creators via email, it’s going to take you longer to negotiate. But for a full-scale gifting program, Trybe makes it a lot more seamless to go from gifting to whitelisting. It removes the friction. That's why it's the future of performance UGC
Josh Durham🔋 Influencer Marketing (@joshjdurham) has 20.3K X followers with a 0.37% engagement rate over the past 12 months. Across 1.46K posts, Josh Durham🔋 Influencer Marketing received 7.72K total likes and 2.65M impressions, averaging 5.29 likes per post. This page tracks Josh Durham🔋 Influencer Marketing's performance metrics, top content, and engagement trends — updated daily. To benchmark @joshjdurham against other accounts, use Socialpruf's X competitor analysis tool.