We helped a beauty brand go from 300 to 900 creators/month. in JUST 60 days. If thats interesting, ping me a dm or get in touch with the link below.

The most efficient way to run influencer whitelisting is this: Gifting -> Get the ad codes for free. Otherwise you run into paying $10k -$20k /month range for ad content to test, Gifting gets more volume, just smaller influencers & less control of content

Influencer isn't JUST for DTC. We've done $60K in paid collabs to get 6M+ impressions for a cleaning brand. CPM? $10–15. Result: Majorrrr lift at retail sales.

Influencer marketing without tracking = 🚩🚩🚩 We optimize by reporting CMP, impressions, paid social ROAS Brand + performance = the real win.

Your product deserves more than 5 posts a month. We send 800+ emails/month. Ship 50+ packages/month. It’s not about ‘trying out’ influencers. It’s about building a pipeline.

You don’t need one influencer to “go viral.” You actually need 100 to talk about you every month. That’s how you really win.

Hot take: You don’t need a “perfect” creator aesthetic. You need content that converts and feels real. A suburban dad unboxing is sometimes your best performing ad...

Influencer programs should compound like interest. 📈 If yours isn’t, you may not have the right system.

The most underrated influencer strategy in 2025? Sending free stuff. Yes, influencer marketing means contracts, budgets, and carefully mapped campaigns. But sometimes the biggest wins come from something much simpler: giving the right product to the right creator at the right time. Case in point: comedian and podcast host Jake Shane. He recently posted twice about our client, UnHide… completely organically. No payment. No contract. Just genuine enthusiasm for a product that fit perfectly into his life (and content). The lesson here isn’t just “hope a creator likes your product.” It’s about: - Building authentic relationships with their teams - Being thoughtful about timing - Understanding what makes your product naturally shareable When those elements align, gifting could outperform even the most polished campaign.

The best influencer deals aren’t about price. They’re about outcomes. Cheap Organic Reach, Higher ROAS, Scaled Ad spend. Stop thinking “one post” and start thinking “partnership.”

We've gifted 3,500+ creators for one brand. Zero paid up front. 12M+ impressions. $2 CPM. Ad accounts? Don't come close

The cheapest CPM you’ll ever get is from influencer gifting. The most scalable form of trust is paid influencer content. You need both.

Influencer marketing isn't just about “finding big creators.” It’s about building positioning.

Influencer budgets just aren't optional anymore. If you're spending $300k/mo on paid media and $0 on creator marketing... good luck

Most brands overspend on 1 large influencer… Instead of building leverage with 20 influencers.

Influencer marketing is a compounding game. The longer you play, the better it works.

Most influencer deals fail because brands ask: “What’s your rate?” That’s the fastest way to overpay. Instead: → Pick your CPM target → Back into views/deliverables → Make a reasonable offer