NewClaim a free social report
ContentBlogLatest articles & insights
DiscoverTrendingWhat's trending right nowViral PostsPosts blowing up this week
LeaderboardsTop AccountsTop accounts by impressionsRising AccountsAccounts gaining momentum
instagram analytics
Similar Accounts:
followers
75.4K
impressions
94.6M
likes
208K
comments
13.3K
posts
209
engagement
0.212%
emv
$1.96M
Average per post
453K

Key Metrics

Distributions

Top Content

Let’s make locrio de pollo 🇩🇴 #KnorrPartner @knorr ​​Ingredients: 2 lbs bone-in, skinless chicken thighs or drumsticks Juice of 1 lime 1 tsp Salsa china or soy sauce 2 tbsp sofrito 1 1/2 tsp achiote oil 1 tsp dried oregano 1 tsp ground black pepper 1/2 tsp ground cumin 3 cloves garlic, minced 1 tbsp Knorr Chicken Flavor Base (for marinade) 2 tbsp tomato paste or 1/4 cup tomato sauce 1/2 red bell pepper, thinly sliced 1/2 green bell pepper, thinly sliced 1 small red onion, thinly sliced 2 cups long-grain rice, rinsed 1 tbsp white sugar 3 1/2 to 4 cups chicken broth 1 tbsp Knorr Chicken Flavor Base (for broth) 2 tbsp vegetable oil 2 olives (optional) 2–3 bay leaves 1/4 cup chopped cilantro (optional) Salt to taste Recipe in the comments! ⬇️
30.6M
11.2K
151
9mo ago
knorr
Let’s make locrio de pollo 🇩🇴 #KnorrPartner @knorr ​​Ingredients: 2 lbs bone-in, skinless chicken thighs or drumsticks Juice of 1 lime 1 tsp Salsa china or soy sauce 2 tbsp sofrito 1 1/2 tsp achiote oil 1 tsp dried oregano 1 tsp ground black pepper 1/2 tsp ground cumin 3 cloves garlic, minced 1 tbsp Knorr Chicken Flavor Base (for marinade) 2 tbsp tomato paste or 1/4 cup tomato sauce 1/2 red bell pepper, thinly sliced 1/2 green bell pepper, thinly sliced 1 small red onion, thinly sliced 2 cups long-grain rice, rinsed 1 tbsp white sugar 3 1/2 to 4 cups chicken broth 1 tbsp Knorr Chicken Flavor Base (for broth) 2 tbsp vegetable oil 2 olives (optional) 2–3 bay leaves 1/4 cup chopped cilantro (optional) Salt to taste Recipe in the comments! ⬇️
Bland food? HAIYAA… not in our kitchen! 🚫 One dash of Knorr Liquid Seasoning = Instant flavor upgrade! Find KLS in the international aisle of your favorite supermarket. #BanTheBland #UncleRogerApproved #KnorrPartner #KnorrLiquidSeasoning #KLS
24.0M
9.04K
91
9mo ago
knorr
Bland food? HAIYAA… not in our kitchen! 🚫 One dash of Knorr Liquid Seasoning = Instant flavor upgrade! Find KLS in the international aisle of your favorite supermarket. #BanTheBland #UncleRogerApproved #KnorrPartner #KnorrLiquidSeasoning #KLS
Entering my “marry me for my cooking” era and yes it starts with Knorr chicken bouillon 💍🍗 #KnorrPartner #ServingSingles
19.5M
2.79K
146
3mo ago
knorr
Entering my “marry me for my cooking” era and yes it starts with Knorr chicken bouillon 💍🍗 #KnorrPartner #ServingSingles
how did I do for my first real cooking video? 🫣 tysm @knorr for walking me through this friendsgiving meal. this is probs the most complex dish I’ve ever made! adulting XP increased! head to @Knorr for more friendsgiving tips! #KnorrPartner #FriendsgivingDinnerDoOver
8.99M
7.19K
153
7mo ago
knorr
how did I do for my first real cooking video? 🫣 tysm @knorr for walking me through this friendsgiving meal. this is probs the most complex dish I’ve ever made! adulting XP increased! head to @Knorr for more friendsgiving tips! #KnorrPartner #FriendsgivingDinnerDoOver
Faster than takeout. Hotter than your ex. This Thai green curry with chicken will be a regular in the rotation and with @knorr Premium Flavor Bases you don’t need to feel guilty about any of it. (Yes, I cheated with Knorr. No, I don’t feel bad.) #KnorrPartner #chef #instagood 1¾ cups coconut milk 3½ tablespoons green curry paste, store-bought or homemade 1 tsp Knorr Premium Roast Chicken Base + 1 cup water 2 chicken thighs, skin on 2 tablespoons palm sugar (or light brown sugar) 1½-2 tablespoons fish sauce, to taste 4 makrut lime leaves (kaffir lime), torn or thinly sliced 1 cup Thai basil leaves 1 can bamboo shoots, drained ¼ red bell pepper, julienned (for color and crunch) Jasmine rice, for serving Instructions: Add 2 tablespoons of neutral oil to a saucepan Sear the chicken skin side down until crispy Sauté the curry paste: In a medium saucepan, heat 1 tablespoon of neutral oil, add the curry paste for 2-3 minutes until fragrant. Tip in the coconut milk over medium heat until it starts to simmer Add the cup of water and bring to a simmer, tip in a teaspoon of Knorr Roast chicken premium Flavor Base, whisk to combine Add chicken thighs and cook 20 minutes Season and add aromatics: Stir in palm sugar, fish sauce, and lime leaves. Simmer another 10 minutes to blend flavors. Finish with vegetables: Add bamboo shoots, red bell pepper, and Thai basil. Simmer for 2-3 minutes until warmed through and aromatic. Serve: Ladle over steamed jasmine rice and serve hot
3.82M
1.70K
53
9mo ago
knorr
Faster than takeout. Hotter than your ex. This Thai green curry with chicken will be a regular in the rotation and with @knorr Premium Flavor Bases you don’t need to feel guilty about any of it. (Yes, I cheated with Knorr. No, I don’t feel bad.) #KnorrPartner #chef #instagood 1¾ cups coconut milk 3½ tablespoons green curry paste, store-bought or homemade 1 tsp Knorr Premium Roast Chicken Base + 1 cup water 2 chicken thighs, skin on 2 tablespoons palm sugar (or light brown sugar) 1½-2 tablespoons fish sauce, to taste 4 makrut lime leaves (kaffir lime), torn or thinly sliced 1 cup Thai basil leaves 1 can bamboo shoots, drained ¼ red bell pepper, julienned (for color and crunch) Jasmine rice, for serving Instructions: Add 2 tablespoons of neutral oil to a saucepan Sear the chicken skin side down until crispy Sauté the curry paste: In a medium saucepan, heat 1 tablespoon of neutral oil, add the curry paste for 2-3 minutes until fragrant. Tip in the coconut milk over medium heat until it starts to simmer Add the cup of water and bring to a simmer, tip in a teaspoon of Knorr Roast chicken premium Flavor Base, whisk to combine Add chicken thighs and cook 20 minutes Season and add aromatics: Stir in palm sugar, fish sauce, and lime leaves. Simmer another 10 minutes to blend flavors. Finish with vegetables: Add bamboo shoots, red bell pepper, and Thai basil. Simmer for 2-3 minutes until warmed through and aromatic. Serve: Ladle over steamed jasmine rice and serve hot
I swear @knorr made me do this Get some new Knorr Flavor Base and start sending dish pics #KnorrPartner
2.86M
69.8K
3.36K
10mo ago
knorr
I swear @knorr made me do this Get some new Knorr Flavor Base and start sending dish pics #KnorrPartner
#AD Back to School just got a little easier as a #Knorr_Partner 🍽️ @kristin.twomey is serving up comfort and convenience with this family favorite featuring @knorr Cheddar Broccoli Rice. It’s a weeknight dinner… and tomorrow’s lunch. 👏 #Knorr_Partner Save this Chicken Broccoli Rice recipe for your next meal prep moment ⬇️ Dice up two boneless/skinless chicken breasts into bite sized pieces You’ll also need 12 ounces of broccoli florets (I dice these to make them even smaller) Add those two things to a greased 9x13 (or so) baking dish. Next add in 1.5 cups chicken broth & a can of cream of chicken soup Add in 2 packets of Knorr Cheddar Broccoli Rice. You can also season everything with salt and pepper. Add in 1/2 cup of shredded cheddar cheese & give everything a good mix. Top with another 1/2 cup of shredded cheddar cheese and do not mix but cover with foil & bake at 350 for one hour.
891K
887
44
9mo ago
knorr
#AD Back to School just got a little easier as a #Knorr_Partner 🍽️ @kristin.twomey is serving up comfort and convenience with this family favorite featuring @knorr Cheddar Broccoli Rice. It’s a weeknight dinner… and tomorrow’s lunch. 👏 #Knorr_Partner Save this Chicken Broccoli Rice recipe for your next meal prep moment ⬇️ Dice up two boneless/skinless chicken breasts into bite sized pieces You’ll also need 12 ounces of broccoli florets (I dice these to make them even smaller) Add those two things to a greased 9x13 (or so) baking dish. Next add in 1.5 cups chicken broth & a can of cream of chicken soup Add in 2 packets of Knorr Cheddar Broccoli Rice. You can also season everything with salt and pepper. Add in 1/2 cup of shredded cheddar cheese & give everything a good mix. Top with another 1/2 cup of shredded cheddar cheese and do not mix but cover with foil & bake at 350 for one hour.
One-Pan, Creamy French Onion Orzo with Braised Short Ribs 🧅 French onion is one of my all-time winter favorites, but this year I wanted to take it up a notch, so I added short ribs! #ad #KnorrPartner This version is made entirely in one pot with deeply caramelized onions, tender braised short ribs, and a creamy Gruyère orzo – all built on @knorr Beef Flavor Base for that slow-cooked, French-onion depth (without actually cooking for several hours). As always, ingredients below, full recipe is in my bio!  2–2.5 lb bone-in short ribs Salt and black pepper 2–3 tbsp olive oil 3 large yellow onions, thinly sliced 4–6 cloves garlic, minced (to taste) 1–2 tsp fresh thyme leaves, plus more for serving 1 tbsp Knorr Beef Flavor Base (for the broth + onions) 1 tbsp tomato paste ½ tsp Worcestershire ½ tsp soy sauce (optional) 1/4 cup dry white wine or sherry (optional) 4 cups water 1 ½ cups orzo ½ cup heavy cream 1 cup freshly shredded Gruyère ½ cup freshly grated Parmesan, plus more for serving ½ to 1 tsp balsamic vinegar, to finish Kosher salt and freshly cracked black pepper, to taste #frenchonion #shortribs #onepot #orzo #winterrecipes #cozyrecipes #comfortfood
712K
16.5K
140
6mo ago
knorr
One-Pan, Creamy French Onion Orzo with Braised Short Ribs 🧅 French onion is one of my all-time winter favorites, but this year I wanted to take it up a notch, so I added short ribs! #ad #KnorrPartner This version is made entirely in one pot with deeply caramelized onions, tender braised short ribs, and a creamy Gruyère orzo – all built on @knorr Beef Flavor Base for that slow-cooked, French-onion depth (without actually cooking for several hours). As always, ingredients below, full recipe is in my bio!  2–2.5 lb bone-in short ribs Salt and black pepper 2–3 tbsp olive oil 3 large yellow onions, thinly sliced 4–6 cloves garlic, minced (to taste) 1–2 tsp fresh thyme leaves, plus more for serving 1 tbsp Knorr Beef Flavor Base (for the broth + onions) 1 tbsp tomato paste ½ tsp Worcestershire ½ tsp soy sauce (optional) 1/4 cup dry white wine or sherry (optional) 4 cups water 1 ½ cups orzo ½ cup heavy cream 1 cup freshly shredded Gruyère ½ cup freshly grated Parmesan, plus more for serving ½ to 1 tsp balsamic vinegar, to finish Kosher salt and freshly cracked black pepper, to taste #frenchonion #shortribs #onepot #orzo #winterrecipes #cozyrecipes #comfortfood
Emotionally available and properly seasoned, would you date Jordan?🌮 @knorr #knorrpartner #servingsingles
681K
16.0K
720
3mo ago
knorr
Emotionally available and properly seasoned, would you date Jordan?🌮 @knorr #knorrpartner #servingsingles
One pan chicken scampi and parmesan rice using my favorite @knorr Chicken Bouillon! #KnorrPartner This was one of my most viral recipes and has become a favorite for so many! It’s the perfect weeknight meal for back to school. Ingredients: Chicken breasts 6 tbs butter Garlic Red pepper flakes ½ C white wine (or sub for extra broth) 1.5 C rice 3 C water @knorr Chicken Bouillon to taste ¼-½ C Parmesan Fresh chopped parsley #onepotmeal #onepotdinner #weeknightdinner #easydinnerideas #onepanmeal
623K
15.4K
295
8mo ago
knorr
One pan chicken scampi and parmesan rice using my favorite @knorr Chicken Bouillon! #KnorrPartner This was one of my most viral recipes and has become a favorite for so many! It’s the perfect weeknight meal for back to school. Ingredients: Chicken breasts 6 tbs butter Garlic Red pepper flakes ½ C white wine (or sub for extra broth) 1.5 C rice 3 C water @knorr Chicken Bouillon to taste ¼-½ C Parmesan Fresh chopped parsley #onepotmeal #onepotdinner #weeknightdinner #easydinnerideas #onepanmeal
Loaded Baked Potato Soup with Chorizo and Smoked Gouda 🍂 My baked potato soup is always a favorite in this series, so I had to bring it back… but with a twist! #ad #KnorrPartner This version is made with @knorr chicken flavor base, crumbled chorizo, and smoked gouda, and it’s every bit as cozy (...maybe even better). And honestly, it’s perfect for the holidays when you just want something warm, easy, and ridiculously comforting! As always, ingredients below, full recipe in my bio! PLUS, from now until 11/26, you can get $2 cash-back when you buy Knorr Flavor Base at Walmart. 3 lb mini Yukon gold potatoes, cut into 1” pieces 1 lb Mexican chorizo (casing removed if in links) 2 tbsp unsalted butter  1 medium yellow onion, diced  6–8 cloves garlic, minced (to taste) 1 tsp smoked paprika Pinch of cayenne pepper (optional) 2 tbsp all-purpose flour 4 cups water 2 tsp Knorr Chicken Flavor Base (or to taste) 2 cups milk 1 cup heavy cream 1½ cups freshly shredded smoked Gouda cheese ½–1 cup freshly shredded aged white cheddar cheese 2 tsp Dijon mustard Salt and black pepper, to taste 1–2 tsp pickled jalapeño brine, to finish Toppings: Crispy chorizo bits, extra shredded cheese, sour cream, sliced green onions, and a drizzle of chili oil or hot honey (optional) #soup #potatosoup #bakedpotatosoup #chorizo #smokedgouda #fall #fallsoup #soupseason #souprecipes
403K
7.81K
130
6mo ago
knorr
Loaded Baked Potato Soup with Chorizo and Smoked Gouda 🍂 My baked potato soup is always a favorite in this series, so I had to bring it back… but with a twist! #ad #KnorrPartner This version is made with @knorr chicken flavor base, crumbled chorizo, and smoked gouda, and it’s every bit as cozy (...maybe even better). And honestly, it’s perfect for the holidays when you just want something warm, easy, and ridiculously comforting! As always, ingredients below, full recipe in my bio! PLUS, from now until 11/26, you can get $2 cash-back when you buy Knorr Flavor Base at Walmart. 3 lb mini Yukon gold potatoes, cut into 1” pieces 1 lb Mexican chorizo (casing removed if in links) 2 tbsp unsalted butter  1 medium yellow onion, diced  6–8 cloves garlic, minced (to taste) 1 tsp smoked paprika Pinch of cayenne pepper (optional) 2 tbsp all-purpose flour 4 cups water 2 tsp Knorr Chicken Flavor Base (or to taste) 2 cups milk 1 cup heavy cream 1½ cups freshly shredded smoked Gouda cheese ½–1 cup freshly shredded aged white cheddar cheese 2 tsp Dijon mustard Salt and black pepper, to taste 1–2 tsp pickled jalapeño brine, to finish Toppings: Crispy chorizo bits, extra shredded cheese, sour cream, sliced green onions, and a drizzle of chili oil or hot honey (optional) #soup #potatosoup #bakedpotatosoup #chorizo #smokedgouda #fall #fallsoup #soupseason #souprecipes
keep cooking hot with @knorr duh 💋 try some new Knorr Flavor Base & take some dish pics !!! #knorrpartner
242K
9.92K
55
9mo ago
knorr
keep cooking hot with @knorr duh 💋 try some new Knorr Flavor Base & take some dish pics !!! #knorrpartner
Another day, another dinner 🖤 Knorr spanish rice bowls #KnorrPartner @knorr #anotherdayanotherdinner #mamacookie #howto #letscook
173K
6.03K
85
2mo ago
knorr
Another day, another dinner 🖤 Knorr spanish rice bowls #KnorrPartner @knorr #anotherdayanotherdinner #mamacookie #howto #letscook
CLOSED Burnt the bird? Forgot the sides? We’ve all been there. Even @chloe.shih gets it​ Like this post, follow @Knorr and comment why you deserve a Friendsgiving Dinner Do-Over for a chance to win a kit packed with Knorr recipes and hosting essentials NO PURCH NEC. 50 US & DC, 18+. Ends 10/22. Rules: unileversweepsrules.com/knorrfriendsgiving
111K
4.44K
3.91K
7mo ago
knorr
CLOSED Burnt the bird? Forgot the sides? We’ve all been there. Even @chloe.shih gets it​ Like this post, follow @Knorr and comment why you deserve a Friendsgiving Dinner Do-Over for a chance to win a kit packed with Knorr recipes and hosting essentials NO PURCH NEC. 50 US & DC, 18+. Ends 10/22. Rules: unileversweepsrules.com/knorrfriendsgiving
When the cobijas come out, so does the caldito. 🥣🐅
Simmer up some comfort with @knorr Bouillon and enjoy every cozy spoonful with a cold Jarritos 🧡 ⭐️Buy both at Walmart & get $2 back, flavor and warmth in one!
95.5K
3.82K
20
6mo ago
knorr
When the cobijas come out, so does the caldito. 🥣🐅
Simmer up some comfort with @knorr Bouillon and enjoy every cozy spoonful with a cold Jarritos 🧡 ⭐️Buy both at Walmart & get $2 back, flavor and warmth in one!
#KnorrPartner Back-to-school season always sneaks up fast, and with busy schedules, and even busier kitchens- I’m all about meals that are quick, affordable, and full of flavor. That’s why I’m so excited about this simple & delish recipe: Buffalo Mac & Cheese made with @knorr Cheddar Broccoli Spiral Pasta Sides and finished with @hotones Classic Buffalo Sauce. This dish comes together in under 30 minutes, uses simple pantry staples, affordable ingredients and is the perfect balance of creamy, cheesy, and just a little spicy (don’t worry, the Hot Ones sauce is only a 2/10 on the heat scale, so it’s mild enough for the whole family to enjoy!) Thanks to Knorr and Hot Ones, this bowl of comfort is proof that eating well for the family can be easy and exciting, even on the busiest nights! Save this recipe for your next weeknight dinner! xx
91.4K
1.04K
48
8mo ago
knorr
#KnorrPartner Back-to-school season always sneaks up fast, and with busy schedules, and even busier kitchens- I’m all about meals that are quick, affordable, and full of flavor. That’s why I’m so excited about this simple & delish recipe: Buffalo Mac & Cheese made with @knorr Cheddar Broccoli Spiral Pasta Sides and finished with @hotones Classic Buffalo Sauce. This dish comes together in under 30 minutes, uses simple pantry staples, affordable ingredients and is the perfect balance of creamy, cheesy, and just a little spicy (don’t worry, the Hot Ones sauce is only a 2/10 on the heat scale, so it’s mild enough for the whole family to enjoy!) Thanks to Knorr and Hot Ones, this bowl of comfort is proof that eating well for the family can be easy and exciting, even on the busiest nights! Save this recipe for your next weeknight dinner! xx
Let’s make Carne Guisadas, also known as beef stew 🇵🇷#KnorrPartner @knorr full recipe: Ingredients: 2 lbs beef stew meat (chuck or sirloin), cut into cubes Salt and black pepper, to taste 2–3 tbsp achiote oil (for browning) 1 medium onion, diced 3–4 garlic cloves, minced (or garlic sofrito) 1/2 cup sofrito 1 tbsp tomato paste 2 medium carrots, chopped 2 medium potatoes, chopped 1 red and green bell pepper, chopped 1/4 cup fresh cilantro or culantro, chopped (reserve some for garnish) 4 cups beef broth 1–2 tsp Knorr Premium Beef Base (or to taste) 1 tsp sazon (optional) 1 tsp dried oregano 1/2 tsp ground cumin 2 bay leaves Season + brown beef, set aside Sauté onions, garlic, sofrito + tomato paste Add beef back with carrots, potatoes, peppers + cilantro Pour in water + Knorr beef base Season with the same seasonings Simmer 1.5–2 hrs until tender Finish with fresh cilantro + serve hot l
78.9K
4.61K
63
9mo ago
knorr
Let’s make Carne Guisadas, also known as beef stew 🇵🇷#KnorrPartner @knorr full recipe: Ingredients: 2 lbs beef stew meat (chuck or sirloin), cut into cubes Salt and black pepper, to taste 2–3 tbsp achiote oil (for browning) 1 medium onion, diced 3–4 garlic cloves, minced (or garlic sofrito) 1/2 cup sofrito 1 tbsp tomato paste 2 medium carrots, chopped 2 medium potatoes, chopped 1 red and green bell pepper, chopped 1/4 cup fresh cilantro or culantro, chopped (reserve some for garnish) 4 cups beef broth 1–2 tsp Knorr Premium Beef Base (or to taste) 1 tsp sazon (optional) 1 tsp dried oregano 1/2 tsp ground cumin 2 bay leaves Season + brown beef, set aside Sauté onions, garlic, sofrito + tomato paste Add beef back with carrots, potatoes, peppers + cilantro Pour in water + Knorr beef base Season with the same seasonings Simmer 1.5–2 hrs until tender Finish with fresh cilantro + serve hot l
Stop blending, start seasoning! @knorr #knorrpartner
76.1K
825
67
2mo ago
knorr
Stop blending, start seasoning! @knorr #knorrpartner
Not your average Mac ’n’ Cheese. @illsqueezeya is bringing the heat to your midweek meal.🍗🔥 #KnorrPartner
50.2K
604
31
9mo ago
knorr
Not your average Mac ’n’ Cheese. @illsqueezeya is bringing the heat to your midweek meal.🍗🔥 #KnorrPartner
CLOSED Nothing beats Mom’s cooking...but this Mother’s Day, the kitchen is officially CLOSED 🚫🍳​ Knorr is giving moms the break they deserve with a $100 gift card to celebrate – because today, someone else should be doing the cooking. ​ And for all the other days when she's back to creating the flavors you love, we're including a care package of Knorr Chicken Bouillon to make life more delicious. ​ Want in on the flavor? It’s simple:​ 🔥 Make sure you’re following us @knorr​ 🔥 Like this post​ 🔥 Drop a comment with the best dish your mom makes!​ ​ NO PURCH NEC. 50 US & DC, 18+. Ends 5/10. See Rules link in bio.
38.9K
1.55K
1.36K
3w ago
knorr
CLOSED Nothing beats Mom’s cooking...but this Mother’s Day, the kitchen is officially CLOSED 🚫🍳​ Knorr is giving moms the break they deserve with a $100 gift card to celebrate – because today, someone else should be doing the cooking. ​ And for all the other days when she's back to creating the flavors you love, we're including a care package of Knorr Chicken Bouillon to make life more delicious. ​ Want in on the flavor? It’s simple:​ 🔥 Make sure you’re following us @knorr​ 🔥 Like this post​ 🔥 Drop a comment with the best dish your mom makes!​ ​ NO PURCH NEC. 50 US & DC, 18+. Ends 5/10. See Rules link in bio.

Knorr US (@knorr) Instagram Stats & Analytics

Knorr US (@knorr) has 75.4K Instagram followers with a 0.21% engagement rate over the past 12 months. Across 209 posts, Knorr US received 208K total likes and 94.2M impressions, averaging 997 likes per post. This page tracks Knorr US's performance metrics, top content, and engagement trends — updated daily.

Knorr US (@knorr) Instagram Analytics FAQ

How many Instagram followers does Knorr US have?+
Knorr US (@knorr) has 75.4K Instagram followers as of June 2026.
What is Knorr US's Instagram engagement rate?+
Knorr US's Instagram engagement rate is 0.21% over the last 12 months, based on 209 posts.
How many likes does Knorr US get on Instagram?+
Knorr US received 208K total likes across 209 posts in the last 12 months, averaging 997 likes per post.
How many Instagram impressions does Knorr US get?+
Knorr US's Instagram content generated 94.2M total impressions over the last 12 months.