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1.22M
impressions
47.5M
likes
446K
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57.4K
posts
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engagement
0.490%
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In 2026, we’re all about formulas that do more. Makeup that soothes, hydrates, nourishes, strengthens, protects. Makeup that makes your skin better™️.
8.9M
1.04K
29
3mo ago
iliabeauty
In 2026, we’re all about formulas that do more. Makeup that soothes, hydrates, nourishes, strengthens, protects. Makeup that makes your skin better™️.
All engines go. The Friends + Family Sale starts now—and there are lots of clean beauty savings at the finish line. 🚦20% off sitewide 🚦25% off $125+ 🚦Free bronzer or highlighter with orders of $175+ 🚦40% off select sale items
5.87M
4.56K
117
10mo ago
iliabeauty
All engines go. The Friends + Family Sale starts now—and there are lots of clean beauty savings at the finish line. 🚦20% off sitewide 🚦25% off $125+ 🚦Free bronzer or highlighter with orders of $175+ 🚦40% off select sale items
Our founder @sashaplavsic explains what ‘featherweight’ really feels like on the skin. “Skin Blur almost feels like it’s airbrushing your skin. It’s so light the way it just spreads and blends out. It creates a soft, airbrushed canvas that doesn’t look makeup-y,” she says. With ingredients like Sea Fennel Extract and Matrixyl™ 3000 Glyx peptides, the formula smooths and brightens delicate skin—even without an eye cream underneath. Shop new Skin Blur Serum Concealer at ILIABeauty.com.
3.39M
363
7
4w ago
iliabeauty
Our founder @sashaplavsic explains what ‘featherweight’ really feels like on the skin. “Skin Blur almost feels like it’s airbrushing your skin. It’s so light the way it just spreads and blends out. It creates a soft, airbrushed canvas that doesn’t look makeup-y,” she says. With ingredients like Sea Fennel Extract and Matrixyl™ 3000 Glyx peptides, the formula smooths and brightens delicate skin—even without an eye cream underneath. Shop new Skin Blur Serum Concealer at ILIABeauty.com.
Headphones on. The gallery tour starts now. Shop Overglaze Hydrating Lip Gloss one day early—exclusively on the @sephora app today.
2.54M
1.29K
85
2mo ago
iliabeauty
Headphones on. The gallery tour starts now. Shop Overglaze Hydrating Lip Gloss one day early—exclusively on the @sephora app today.
The brush of a hand, a stolen glance, a kept secret—there are so many reasons to blush. Shop all eight of them on iliabeauty.com + @sephora.
2.29M
6.35K
496
8mo ago
iliabeauty
The brush of a hand, a stolen glance, a kept secret—there are so many reasons to blush. Shop all eight of them on iliabeauty.com + @sephora.
Meet 8 new reasons to blush. Drop an emoji for the Soft Focus Blurring Blush shades you’re swiping—available today @sephora online and in-store 7/20. 🍓Sensation 🩰Glimpse 🍒Pulse 🎀Closer 🍇Magnetic 🧸Wonder 🌸Breathless 🍑Flutter
1.96M
5.83K
304
8mo ago
iliabeauty
Meet 8 new reasons to blush. Drop an emoji for the Soft Focus Blurring Blush shades you’re swiping—available today @sephora online and in-store 7/20. 🍓Sensation 🩰Glimpse 🍒Pulse 🎀Closer 🍇Magnetic 🧸Wonder 🌸Breathless 🍑Flutter
The art of layering. The new Sketch + Glaze Lip Combo lets you create your perfect pairing by choosing one shade of soft-matte Lip Sketch Hydrating Crayon and one shade of new Overglaze Hydrating Lip Gloss. Designed to be worn together, this lip liner + lip gloss combo doesn’t feather or bleed, leaving you with a rich, glossy lip that lasts. Shop the new set at ILIABeauty.com.
1.65M
885
53
2mo ago
iliabeauty
The art of layering. The new Sketch + Glaze Lip Combo lets you create your perfect pairing by choosing one shade of soft-matte Lip Sketch Hydrating Crayon and one shade of new Overglaze Hydrating Lip Gloss. Designed to be worn together, this lip liner + lip gloss combo doesn’t feather or bleed, leaving you with a rich, glossy lip that lasts. Shop the new set at ILIABeauty.com.
Immerse yourself in the world of Overglaze—a layered story of dimension, shine, and color. The gallery opens 1/6 at ILIABeauty.com.
1.43M
899
55
3mo ago
iliabeauty
Immerse yourself in the world of Overglaze—a layered story of dimension, shine, and color. The gallery opens 1/6 at ILIABeauty.com.
Caution: hot savings. 🔥 Get 20% off sitewide or sign up for VIP to save 25%—plus FREE full-size gifts in cart.*
1.33M
607
21
4mo ago
iliabeauty
Caution: hot savings. 🔥 Get 20% off sitewide or sign up for VIP to save 25%—plus FREE full-size gifts in cart.*
Untying our holiday sets. From hydrating color to clean mascara, we’ve assembled the best of clean beauty in seasonal edits—all wrapped in limited edition artwork. Which one is first on your list? ✨The Mini Lip Sketch Duo ✨The Mini Eye Stylus Trio ✨The Mascara Duo ✨The Limitless Lash Duo ✨The Beauty of Clean Makeup Set ✨The Ethereal Baked Face Palette Shop curated assortments @sephora @ultabeauty and ILIABeauty.com.
1.03M
2.29K
81
6mo ago
iliabeauty
Untying our holiday sets. From hydrating color to clean mascara, we’ve assembled the best of clean beauty in seasonal edits—all wrapped in limited edition artwork. Which one is first on your list? ✨The Mini Lip Sketch Duo ✨The Mini Eye Stylus Trio ✨The Mascara Duo ✨The Limitless Lash Duo ✨The Beauty of Clean Makeup Set ✨The Ethereal Baked Face Palette Shop curated assortments @sephora @ultabeauty and ILIABeauty.com.
Made you a spare key, LA. 🔑 To celebrate the launch of NEW Skin Blur Serum Concealer, you’re invited to The Complexion Residency—a two-day popup featuring our holy grail beauty + wellness finds from all over the city. Get shade matched by a professional, have your brows expertly crafted by STRIIIKE, enjoy acupressure ear seeding by Iriz Tanz, and more. Sat 3/7 - 10AM-5PM (brows by STRIIIKE 2-5pm) Sun 3/8 - 10AM-4PM (ear seeding 11am-2pm) 6357 Colgate Ave Los Angeles, CA 90048
683K
774
30
4w ago
iliabeauty
Made you a spare key, LA. 🔑 To celebrate the launch of NEW Skin Blur Serum Concealer, you’re invited to The Complexion Residency—a two-day popup featuring our holy grail beauty + wellness finds from all over the city. Get shade matched by a professional, have your brows expertly crafted by STRIIIKE, enjoy acupressure ear seeding by Iriz Tanz, and more. Sat 3/7 - 10AM-5PM (brows by STRIIIKE 2-5pm) Sun 3/8 - 10AM-4PM (ear seeding 11am-2pm) 6357 Colgate Ave Los Angeles, CA 90048
If I can’t feel interesting at least I can feel beautiful. Shop the Audrey Hobert Edit- only at iliabeauty.com @iliabeauty
613K
47.9K
256
1mo ago
iliabeauty
If I can’t feel interesting at least I can feel beautiful. Shop the Audrey Hobert Edit- only at iliabeauty.com @iliabeauty
*UPDATE AS OF 1/27: Due to widespread TikTok glitches, we have rescheduled our masterclass to Wednesday 2/11, 3pm PST. See you then! We’re going LIVE. Join us for a TikTok LIVE Masterclass led by Sam Michalska, ILIA’s Global Director of EDU. Learn how to find your perfect lip combos based on your unique color season—featuring NEW Overglaze Hydrating Lip Gloss. Comment ‘remind me’ to get notified when we go live.
468K
416
45
2mo ago
iliabeauty
*UPDATE AS OF 1/27: Due to widespread TikTok glitches, we have rescheduled our masterclass to Wednesday 2/11, 3pm PST. See you then! We’re going LIVE. Join us for a TikTok LIVE Masterclass led by Sam Michalska, ILIA’s Global Director of EDU. Learn how to find your perfect lip combos based on your unique color season—featuring NEW Overglaze Hydrating Lip Gloss. Comment ‘remind me’ to get notified when we go live.
We adore Ilia and the Lip Sketch Hydrating Crayon @iliabeauty @sephora #ILIABeautyPartner
442K
2.46K
112
7mo ago
iliabeauty
We adore Ilia and the Lip Sketch Hydrating Crayon @iliabeauty @sephora #ILIABeautyPartner
It’s a numbers game and you can’t lose. Head to @sephora @sephoracanada and Sephora @kohls to shop the Sephora Savings Event—and stock up on all your favorite formulas.
414K
526
28
4mo ago
iliabeauty
It’s a numbers game and you can’t lose. Head to @sephora @sephoracanada and Sephora @kohls to shop the Sephora Savings Event—and stock up on all your favorite formulas.
Solange’s creativity knows no bounds—and makeup is her newest medium. Introducing The Eldorado Ballroom Edit, an exclusive collection of the artist + designer’s clean beauty favorites. We partnered with the longtime ILIA fan to celebrate beauty in all its forms—through our shared creative DNA in art, architecture, and design. In honor of self-expression, the set is a nod to the historic Houston music hall that inspired Solange’s early love of performance—and her contemporary concert series of the same name. Shop the limited edition edit only at ILIABeauty.com.
357K
14.3K
295
9mo ago
iliabeauty
Solange’s creativity knows no bounds—and makeup is her newest medium. Introducing The Eldorado Ballroom Edit, an exclusive collection of the artist + designer’s clean beauty favorites. We partnered with the longtime ILIA fan to celebrate beauty in all its forms—through our shared creative DNA in art, architecture, and design. In honor of self-expression, the set is a nod to the historic Houston music hall that inspired Solange’s early love of performance—and her contemporary concert series of the same name. Shop the limited edition edit only at ILIABeauty.com.
@tessamaethompson for today’s @filmindependent Spirit Awards. For Tessa’s makeup & skincare, I used these clean @iliabeauty products: SKIN PREP: The Base Face Milk, Barrier Build Protectant Cream, Lip Wrap Reviving Balm COMPLEXION: Skin Rewind Complexion Stick 19W, Lightshift Cream Highlighter “Daze,” Sunshift Cream Bronzer “Rise,” Soft Focus Blurring Blush “Wonder,” PLUS - secret new product coming soon - SHHH! 🤫🤭 EYES: Eye Stylus “Relic” & “Jubilee,” Clean Gel Liner “Twilight,” Limitless Lash Mascara, In Full Micro-Tip Brow Pencil “Dark Brown” LIPS: Lip Sketch Hydrating Crayon “Untitled,” Multi-Stick “At Last” Stylist @karlawelchstylist Hair @hairbyadir Makeup @babskymakeup using @iliabeauty Nails @stephstonenails #tessathompson #iliapartner #spiritawards #collinastrada
339K
13.5K
134
1mo ago
iliabeauty
@tessamaethompson for today’s @filmindependent Spirit Awards. For Tessa’s makeup & skincare, I used these clean @iliabeauty products: SKIN PREP: The Base Face Milk, Barrier Build Protectant Cream, Lip Wrap Reviving Balm COMPLEXION: Skin Rewind Complexion Stick 19W, Lightshift Cream Highlighter “Daze,” Sunshift Cream Bronzer “Rise,” Soft Focus Blurring Blush “Wonder,” PLUS - secret new product coming soon - SHHH! 🤫🤭 EYES: Eye Stylus “Relic” & “Jubilee,” Clean Gel Liner “Twilight,” Limitless Lash Mascara, In Full Micro-Tip Brow Pencil “Dark Brown” LIPS: Lip Sketch Hydrating Crayon “Untitled,” Multi-Stick “At Last” Stylist @karlawelchstylist Hair @hairbyadir Makeup @babskymakeup using @iliabeauty Nails @stephstonenails #tessathompson #iliapartner #spiritawards #collinastrada
Color is a must. The new limited edition ILIA x clé tile collection is washed in high-shine shades that evoke the hydrating finish of ILIA’s Overglaze Hydrating Lip Gloss. For both ILIA founder Sasha Plavsic and clé founder Deborah Osburn, artistic expression transcends mediums. “It’s nice to meet a woman in another industry who is also obsessed with color and texture,” Sasha says. For Deborah, so much of clé’s inspiration comes from the arts. “Fashion, film, and music,” she says, “every part of the creative world.” Learn more at the link in bio.
337K
599
22
2mo ago
iliabeauty
Color is a must. The new limited edition ILIA x clé tile collection is washed in high-shine shades that evoke the hydrating finish of ILIA’s Overglaze Hydrating Lip Gloss. For both ILIA founder Sasha Plavsic and clé founder Deborah Osburn, artistic expression transcends mediums. “It’s nice to meet a woman in another industry who is also obsessed with color and texture,” Sasha says. For Deborah, so much of clé’s inspiration comes from the arts. “Fashion, film, and music,” she says, “every part of the creative world.” Learn more at the link in bio.
What’s your milk of choice? Ours is Face Milk🥛The perfect blend of nourishing + lightweight hydration—available @sephora
329K
918
193
6mo ago
iliabeauty
What’s your milk of choice? Ours is Face Milk🥛The perfect blend of nourishing + lightweight hydration—available @sephora
Can’t. Stop. Swiping. Put simply, we can’t get enough of Limitless Lash in its new brown shade, available @sephora.
287K
1.4K
70
11mo ago
iliabeauty
Can’t. Stop. Swiping. Put simply, we can’t get enough of Limitless Lash in its new brown shade, available @sephora.

ILIA (@iliabeauty) Instagram Stats & Analytics

ILIA (@iliabeauty) has 1.22M Instagram followers with a 0.49% engagement rate over the past 12 months. Across 396 posts, ILIA received 446K total likes and 41M impressions, averaging 1.13K likes per post. This page tracks ILIA's performance metrics, top content, and engagement trends — updated daily.

ILIA (@iliabeauty) Instagram Analytics FAQ

How many Instagram followers does ILIA have?+
ILIA (@iliabeauty) has 1.22M Instagram followers as of April 2026.
What is ILIA's Instagram engagement rate?+
ILIA's Instagram engagement rate is 0.49% over the last 12 months, based on 396 posts.
How many likes does ILIA get on Instagram?+
ILIA received 446K total likes across 396 posts in the last 12 months, averaging 1.13K likes per post.
How many Instagram impressions does ILIA get?+
ILIA's Instagram content generated 41M total impressions over the last 12 months.