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followers
2.18M
impressions
31.7M
likes
920K
comments
12.8K
posts
237
engagement
1.87%
emv
$879K
Average per post
134K

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As seen on @gracieabrams: a first look at our newest innovation, Unreal Liquid Highlighter. Available now exclusively in Australia and New Zealand. Coming to hourglasscosmetics.com and to global retailers beginning in March.   Gracie wears shade Evoke.
5.12M
205K
492
1mo ago
hourglasscosmetics
As seen on @gracieabrams: a first look at our newest innovation, Unreal Liquid Highlighter. Available now exclusively in Australia and New Zealand. Coming to hourglasscosmetics.com and to global retailers beginning in March.   Gracie wears shade Evoke.
An arrival worth waiting for.
3.19M
3.21K
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3w ago
hourglasscosmetics
An arrival worth waiting for.
Six palettes. Endless looks. Discover the new Curator Eyeshadow Palettes—rich textures and modern finishes designed to reflect every mood. From soft neutrals to bold metallics, each quad delivers artistry in minutes, as seen on @kimmy_kimberley @hourglasscosmetics
2.3M
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8mo ago
hourglasscosmetics
Six palettes. Endless looks. Discover the new Curator Eyeshadow Palettes—rich textures and modern finishes designed to reflect every mood. From soft neutrals to bold metallics, each quad delivers artistry in minutes, as seen on @kimmy_kimberley @hourglasscosmetics
The most coveted launch of the year. As seen on @kimmy_kimberley, discover @hourglasscosmetics new Ambient Lighting Edit Unlocked Palette in Swan —your all-in-one edit for a multidimensional glow.
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6mo ago
hourglasscosmetics
The most coveted launch of the year. As seen on @kimmy_kimberley, discover @hourglasscosmetics new Ambient Lighting Edit Unlocked Palette in Swan —your all-in-one edit for a multidimensional glow.
Discover the Charms Bar. Inspired by the artistry of fine jewelry, this immersive experience invites you to explore intricate details, experiment with unique pairings, and select the charms that resonate most deeply with you.   With the guidance of our expert artists, you’ll curate a palette that feels both personal and elevated—crafted to reflect your mood, energy, and individuality.   Exclusively at our NYC flagship and Selfridges London on Oxford Street.
1.17M
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441
7mo ago
hourglasscosmetics
Discover the Charms Bar. Inspired by the artistry of fine jewelry, this immersive experience invites you to explore intricate details, experiment with unique pairings, and select the charms that resonate most deeply with you.   With the guidance of our expert artists, you’ll curate a palette that feels both personal and elevated—crafted to reflect your mood, energy, and individuality.   Exclusively at our NYC flagship and Selfridges London on Oxford Street.
Introducing Ambient Lighting Edit: Charms – the ultimate bespoke beauty accessory. Available only at our NYC flagship and Selfridges London, this fine jewelry–inspired collection invites you to personalize your palette with symbolic charms, including gemstone-encrusted initials, zodiac signs, symbols of luck, and natural elements. The exclusive curation includes two edits of our bestselling finishing powder, blush, bronzer, and highlighter. Visit an exclusive Charms Bar at our New York City flagship and the Hourglass Selfridges counter on Oxford Street in London.
402K
9.77K
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7mo ago
hourglasscosmetics
Introducing Ambient Lighting Edit: Charms – the ultimate bespoke beauty accessory. Available only at our NYC flagship and Selfridges London, this fine jewelry–inspired collection invites you to personalize your palette with symbolic charms, including gemstone-encrusted initials, zodiac signs, symbols of luck, and natural elements. The exclusive curation includes two edits of our bestselling finishing powder, blush, bronzer, and highlighter. Visit an exclusive Charms Bar at our New York City flagship and the Hourglass Selfridges counter on Oxford Street in London.
The countdown begins. Our most coveted collection is coming soon.​ ​ Be the first to shop this exclusive palette in the @sephora app for one day only September 5. Discover the full collection on hourglasscosmetics.com September 6.​
380K
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7mo ago
hourglasscosmetics
The countdown begins. Our most coveted collection is coming soon.​ ​ Be the first to shop this exclusive palette in the @sephora app for one day only September 5. Discover the full collection on hourglasscosmetics.com September 6.​
Six iconic shades, curated in one exclusive palette. @yadavillaret wears Ambient Lighting Edit: Charms in Volume I.
337K
8.28K
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7mo ago
hourglasscosmetics
Six iconic shades, curated in one exclusive palette. @yadavillaret wears Ambient Lighting Edit: Charms in Volume I.
A ritual of self-expression. Discover Ambient Lighting Edit: Charms in Volume I—six curated shades of our bestselling finishing powder, blush, bronzer, and highlighter—where peach, luminous bronze, and vibrant coral mingle for a cool glow. SHADES: Ambient Lighting Powder – Dim Light Ambient Lighting Bronzer – Luminous Bronze Light Ambient Strobe Lighting Powder – Incandescent Strobe Light Ambient Lighting Blush – Mood Exposure Ambient Lighting Blush – Peach Fusion Ambient Lighting Blush – Vibrant Coral Available exclusively at our NYC flagship and Selfridges London Oxford Street.
269K
10.8K
187
7mo ago
hourglasscosmetics
A ritual of self-expression. Discover Ambient Lighting Edit: Charms in Volume I—six curated shades of our bestselling finishing powder, blush, bronzer, and highlighter—where peach, luminous bronze, and vibrant coral mingle for a cool glow. SHADES: Ambient Lighting Powder – Dim Light Ambient Lighting Bronzer – Luminous Bronze Light Ambient Strobe Lighting Powder – Incandescent Strobe Light Ambient Lighting Blush – Mood Exposure Ambient Lighting Blush – Peach Fusion Ambient Lighting Blush – Vibrant Coral Available exclusively at our NYC flagship and Selfridges London Oxford Street.
Your glow, customized. Personalize your Ambient Lighting Edit Unlocked palette by pairing your favorite artwork—Deer, Swan, Fox, or Horse—with the color palette of your choice when you purchase on hourglasscosmetics.com. ​
260K
6.98K
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6mo ago
hourglasscosmetics
Your glow, customized. Personalize your Ambient Lighting Edit Unlocked palette by pairing your favorite artwork—Deer, Swan, Fox, or Horse—with the color palette of your choice when you purchase on hourglasscosmetics.com. ​
The art of accessorizing. Ambient Lighting Edit: Charms is a fine jewelry–inspired collection that lets you customize your palette with symbolic charms, each reflecting your identity, energy, or mood. Housed in a bespoke gold tin compact with a customizable lid, the collection features two curated palettes featuring the coveted Ambient Lighting finishing powders, bronzers, blushes, and highlighters—each designed to sculpt, soften, and illuminate the complexion with ethereal radiance. With 48 designs to choose from—including gemstone-encrusted initials, zodiac signs, symbols of luck, and natural elements—you have the freedom to update your palette to suit any mood or moment. Available exclusively at our NYC flagship and Selfridges London on Oxford Street.
258K
7.18K
128
7mo ago
hourglasscosmetics
The art of accessorizing. Ambient Lighting Edit: Charms is a fine jewelry–inspired collection that lets you customize your palette with symbolic charms, each reflecting your identity, energy, or mood. Housed in a bespoke gold tin compact with a customizable lid, the collection features two curated palettes featuring the coveted Ambient Lighting finishing powders, bronzers, blushes, and highlighters—each designed to sculpt, soften, and illuminate the complexion with ethereal radiance. With 48 designs to choose from—including gemstone-encrusted initials, zodiac signs, symbols of luck, and natural elements—you have the freedom to update your palette to suit any mood or moment. Available exclusively at our NYC flagship and Selfridges London on Oxford Street.
Highly coveted. Finally here.​ ​ Introducing the return of Ambient Lighting Edit Unlocked, a limited-edition collection featuring everything you need for a glowing complexion in a single palette.​ ​ Featuring artwork by Ukrainian tattoo artist Sasha Unisex, this year's collection includes Deer, Swan, Fox, and Horse artwork.​ ​ Sasha’s designs celebrate the beauty, spirit, and symbolism of each creature, reflecting our commitment to animal welfare with 5% of net profits supporting the @nonhuman.rights.project in their effort to secure fundamental rights for animals.​ ​ Available now at hourglasscosmetics.com and our NYC flagship. Horse palette now available @sephora. Full collection coming to global retailers beginning September 19.​
232K
9.3K
258
6mo ago
hourglasscosmetics
Highly coveted. Finally here.​ ​ Introducing the return of Ambient Lighting Edit Unlocked, a limited-edition collection featuring everything you need for a glowing complexion in a single palette.​ ​ Featuring artwork by Ukrainian tattoo artist Sasha Unisex, this year's collection includes Deer, Swan, Fox, and Horse artwork.​ ​ Sasha’s designs celebrate the beauty, spirit, and symbolism of each creature, reflecting our commitment to animal welfare with 5% of net profits supporting the @nonhuman.rights.project in their effort to secure fundamental rights for animals.​ ​ Available now at hourglasscosmetics.com and our NYC flagship. Horse palette now available @sephora. Full collection coming to global retailers beginning September 19.​
Elevated definition. Effortless application. Our multi-finish Curator Eyeshadow Palettes come in a variety of rich textures to create endless modern looks—for every mood—in minutes.   @gabbiesul wears: Curator Eyeshadow Palette in Futurist Voyeur Waterproof Gel Eyeliner in Cave Unlocked Instant Extensions Mascara in Black Shape & Sculpt Lip Liner in Uncover Unlocked Satin Crème Lipstick in Dahlia
231K
2.03K
27
6mo ago
hourglasscosmetics
Elevated definition. Effortless application. Our multi-finish Curator Eyeshadow Palettes come in a variety of rich textures to create endless modern looks—for every mood—in minutes.   @gabbiesul wears: Curator Eyeshadow Palette in Futurist Voyeur Waterproof Gel Eyeliner in Cave Unlocked Instant Extensions Mascara in Black Shape & Sculpt Lip Liner in Uncover Unlocked Satin Crème Lipstick in Dahlia
Backstage rituals. Singer-songwriter and global brand partner @gracieabrams creates a glowing, performance-ready look for Outside Lands with her Hourglass essentials. Gracie wears: Veil Hydrating Skin Tint in shade 4 Vanish Airbrush Concealer in Sepia Ambient Lighting Edit Unlocked Palette in Swan Phantom Volumizing Glossy Balm in Slip Videographer: @gabriellahughes
215K
4.51K
55
7mo ago
hourglasscosmetics
Backstage rituals. Singer-songwriter and global brand partner @gracieabrams creates a glowing, performance-ready look for Outside Lands with her Hourglass essentials. Gracie wears: Veil Hydrating Skin Tint in shade 4 Vanish Airbrush Concealer in Sepia Ambient Lighting Edit Unlocked Palette in Swan Phantom Volumizing Glossy Balm in Slip Videographer: @gabriellahughes
Endless ways to glow. Our Ambient Lighting Edit Unlocked collection features an assortment of finishing powders, blushes, bronzers, and highlighters—everything you need to create a lit-from-within, multidimensional glow in one palette. ​ ​ Discover the palettes now at hourglasscosmetics.com and our NYC flagship. Coming to global retailers beginning September 19.​
211K
3.94K
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6mo ago
hourglasscosmetics
Endless ways to glow. Our Ambient Lighting Edit Unlocked collection features an assortment of finishing powders, blushes, bronzers, and highlighters—everything you need to create a lit-from-within, multidimensional glow in one palette. ​ ​ Discover the palettes now at hourglasscosmetics.com and our NYC flagship. Coming to global retailers beginning September 19.​
The art of self-expression starts with color. Introducing the Curator Eyeshadow Palettes by @hourglasscosmetics—six ultra-wearable color stories brought to life in collaboration with actress @evehewson.   “Every role I take on asks me to become someone new. In the same way, each Hourglass Curator Eyeshadow Palette tells its own story. This collection lets me explore different sides of myself—and that freedom to transform feels both creatively fulfilling and empowering.”   Available now at hourglasscosmetics.com and the Hourglass NYC flagship store. Coming to global retailers July 11.   Creative Director: Mat Jerrett @worksonpaper_ Director: Antoneta Alamat  @antonetaalamatkusijanovic Executive Producer: Elizabeth Doonan @elizabethdoonan Producer: Josh Sondock @_sondock Production Supervisor: Sean Gordon-Loebl @seanglobal Commercial Coordinator: Lev Khayznikov @whoahyeahplle 1st AD: Steven Valle @stevvalle Director of Photography: Jody Lee Lipes @jody_lee_lipes Production Designer: Hans Maharawal @studio_hans_nyc Wardrobe Stylist: Stella Greenspan @stella_greenspan Makeup Artist: Francelle Daly @francelledaly
211K
6.93K
126
8mo ago
hourglasscosmetics
The art of self-expression starts with color. Introducing the Curator Eyeshadow Palettes by @hourglasscosmetics—six ultra-wearable color stories brought to life in collaboration with actress @evehewson.   “Every role I take on asks me to become someone new. In the same way, each Hourglass Curator Eyeshadow Palette tells its own story. This collection lets me explore different sides of myself—and that freedom to transform feels both creatively fulfilling and empowering.”   Available now at hourglasscosmetics.com and the Hourglass NYC flagship store. Coming to global retailers July 11.   Creative Director: Mat Jerrett @worksonpaper_ Director: Antoneta Alamat  @antonetaalamatkusijanovic Executive Producer: Elizabeth Doonan @elizabethdoonan Producer: Josh Sondock @_sondock Production Supervisor: Sean Gordon-Loebl @seanglobal Commercial Coordinator: Lev Khayznikov @whoahyeahplle 1st AD: Steven Valle @stevvalle Director of Photography: Jody Lee Lipes @jody_lee_lipes Production Designer: Hans Maharawal @studio_hans_nyc Wardrobe Stylist: Stella Greenspan @stella_greenspan Makeup Artist: Francelle Daly @francelledaly
A new chapter begins. Our high-performance complexion and color formulas are landing in Australia & New Zealand on February 17 at hourglasscosmetics.com/en-au. Find them in-store exclusively at Sephora starting February 26, or get early access in the Sephora App on February 25.
205K
3.65K
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2mo ago
hourglasscosmetics
A new chapter begins. Our high-performance complexion and color formulas are landing in Australia & New Zealand on February 17 at hourglasscosmetics.com/en-au. Find them in-store exclusively at Sephora starting February 26, or get early access in the Sephora App on February 25.
Light meets personal expression. @jamilla.strand builds a multidimensional glow using our exclusive Ambient Lighting Edit: Charms palette in Volume II.
195K
4K
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7mo ago
hourglasscosmetics
Light meets personal expression. @jamilla.strand builds a multidimensional glow using our exclusive Ambient Lighting Edit: Charms palette in Volume II.
A day of shopping with @chloeiscrazy at the Hourglass NYC flagship. The actress and comedian (joined by @peachiscrazy) makes herself at home, trying on her favorites and having a little fun along the way.
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2mo ago
hourglasscosmetics
A day of shopping with @chloeiscrazy at the Hourglass NYC flagship. The actress and comedian (joined by @peachiscrazy) makes herself at home, trying on her favorites and having a little fun along the way.
Experience Ambient Lighting Edit Unlocked in Swan. A striking mix of coral pink, peach, and plum-berry shades is balanced by golden shimmer and matte bronze—creating depth, warmth, and luminous color in every sweep.​
189K
4.31K
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4mo ago
hourglasscosmetics
Experience Ambient Lighting Edit Unlocked in Swan. A striking mix of coral pink, peach, and plum-berry shades is balanced by golden shimmer and matte bronze—creating depth, warmth, and luminous color in every sweep.​

Hourglass Cosmetics (@hourglasscosmetics) Instagram Stats & Analytics

Hourglass Cosmetics (@hourglasscosmetics) has 2.18M Instagram followers with a 1.87% engagement rate over the past 12 months. Across 237 posts, Hourglass Cosmetics received 920K total likes and 16M impressions, averaging 3.88K likes per post. This page tracks Hourglass Cosmetics's performance metrics, top content, and engagement trends — updated daily.

Hourglass Cosmetics (@hourglasscosmetics) Instagram Analytics FAQ

How many Instagram followers does Hourglass Cosmetics have?+
Hourglass Cosmetics (@hourglasscosmetics) has 2.18M Instagram followers as of April 2026.
What is Hourglass Cosmetics's Instagram engagement rate?+
Hourglass Cosmetics's Instagram engagement rate is 1.87% over the last 12 months, based on 237 posts.
How many likes does Hourglass Cosmetics get on Instagram?+
Hourglass Cosmetics received 920K total likes across 237 posts in the last 12 months, averaging 3.88K likes per post.
How many Instagram impressions does Hourglass Cosmetics get?+
Hourglass Cosmetics's Instagram content generated 16M total impressions over the last 12 months.