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likes
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Nike rejected Travis Grillo. So he started selling @thehouseofgrillo pickles from a car trunk. In 2008, he had four interviews with Nike and even met Phil Knight. Still, no offer. Back in Connecticut, he ate one of his grandfather Sam’s homemade pickles and saw the opening. The recipe was 100 years old: seven ingredients, no preservatives. He loaded his 1985 Oldsmobile and drove to ballfields, courts, and parks selling them by hand. Boston officials told him he wouldn’t last an hour. Then Whole Foods placed an order. By 2019, @grillospickles was in 10,000+ stores doing around $28M a year. One rejection became America’s #1 pickle brand.
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2mo ago
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Nike rejected Travis Grillo. So he started selling @thehouseofgrillo pickles from a car trunk. In 2008, he had four interviews with Nike and even met Phil Knight. Still, no offer. Back in Connecticut, he ate one of his grandfather Sam’s homemade pickles and saw the opening. The recipe was 100 years old: seven ingredients, no preservatives. He loaded his 1985 Oldsmobile and drove to ballfields, courts, and parks selling them by hand. Boston officials told him he wouldn’t last an hour. Then Whole Foods placed an order. By 2019, @grillospickles was in 10,000+ stores doing around $28M a year. One rejection became America’s #1 pickle brand.
In 1967, a 16-year-old called Shahid Khan landed in Illinois during a blizzard with $500 in his pocket. His first job was washing dishes for $1.20 an hour. While studying engineering, he got hired at a small auto parts company. He noticed their truck bumpers could be better, so he designed a one-piece bumper that was lighter, stronger, and cheaper to make. He left, started his own company, then bought his former employer two years later. By the late 1980s, his company was the sole bumper supplier for every Toyota sold in America. Today it turns over $9 billion a year. Then he bought the Jacksonville Jaguars for $770 million, becoming the first ethnic-minority owner in NFL history, before going on to own premier league club Fulham, and All Elite Wrestling. Forbes said it best, describing Khan’s journey as as the embodiment of the American Dream.
1.34M
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5mo ago
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In 1967, a 16-year-old called Shahid Khan landed in Illinois during a blizzard with $500 in his pocket. His first job was washing dishes for $1.20 an hour. While studying engineering, he got hired at a small auto parts company. He noticed their truck bumpers could be better, so he designed a one-piece bumper that was lighter, stronger, and cheaper to make. He left, started his own company, then bought his former employer two years later. By the late 1980s, his company was the sole bumper supplier for every Toyota sold in America. Today it turns over $9 billion a year. Then he bought the Jacksonville Jaguars for $770 million, becoming the first ethnic-minority owner in NFL history, before going on to own premier league club Fulham, and All Elite Wrestling. Forbes said it best, describing Khan’s journey as as the embodiment of the American Dream.
In May 2024, Red Lobster filed for bankruptcy. Over $1 billion in debt. 93 locations gone. Three months later, Damola Adamolekun [@damolaadamolekun] got the call. He was 35. Born in Nigeria, raised across three continents, Damola went from Goldman Sachs to running P.F. Chang’s at 31, where he brought the company back to $1 billion in revenue during COVID. That’s when Red Lobster came calling. Before accepting, he secretly toured restaurants across the country. Shabby interiors. Understaffed kitchens. He knew he could turn it around. Sales surged 40% in his first year. And he’s just getting started. With Damon’s saying “I think this is going to be the greatest comeback in the history of the restaurant industry.” 📸 / Getty
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In May 2024, Red Lobster filed for bankruptcy. Over $1 billion in debt. 93 locations gone. Three months later, Damola Adamolekun [@damolaadamolekun] got the call. He was 35. Born in Nigeria, raised across three continents, Damola went from Goldman Sachs to running P.F. Chang’s at 31, where he brought the company back to $1 billion in revenue during COVID. That’s when Red Lobster came calling. Before accepting, he secretly toured restaurants across the country. Shabby interiors. Understaffed kitchens. He knew he could turn it around. Sales surged 40% in his first year. And he’s just getting started. With Damon’s saying “I think this is going to be the greatest comeback in the history of the restaurant industry.” 📸 / Getty
He was once banned from public swimming pools. Now he’s worth $11.4 billion. David Steward grew up poor in the segregated South, where Black children were forced into balcony seats and shut out of public spaces. His mother never received a formal education because her school refused Black students. But she raised him to believe the world was still open. Years later, David borrowed $2,000 from his father, saved $250,000, and launched World Wide Technology [@wwt_inc]. The early years nearly broke him. Payroll was tight. His car was repossessed outside the office. He grabbed his briefcase and went back to work. Today, WWT does $20B+ a year. Some people inherit access. David Steward built his own.
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3mo ago
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He was once banned from public swimming pools. Now he’s worth $11.4 billion. David Steward grew up poor in the segregated South, where Black children were forced into balcony seats and shut out of public spaces. His mother never received a formal education because her school refused Black students. But she raised him to believe the world was still open. Years later, David borrowed $2,000 from his father, saved $250,000, and launched World Wide Technology [@wwt_inc]. The early years nearly broke him. Payroll was tight. His car was repossessed outside the office. He grabbed his briefcase and went back to work. Today, WWT does $20B+ a year. Some people inherit access. David Steward built his own.
One year ago, the FBI raided his apartment. For many that would’ve been game over. Not for Shayne Coplan [@shaynecoplan]. The founder of Polymarket [@polymarket] just became one of the world’s youngest billionaires at 27. This is the story of how a kid obsessed with trading persevered through, fines, federal bans and an FBI probe.
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One year ago, the FBI raided his apartment. For many that would’ve been game over. Not for Shayne Coplan [@shaynecoplan]. The founder of Polymarket [@polymarket] just became one of the world’s youngest billionaires at 27. This is the story of how a kid obsessed with trading persevered through, fines, federal bans and an FBI probe.
These three Nigerian [@marvy_101] [@davidaladee] [@okii.dan] founders turned job hunting from torture into a game - dubbed the Tinder for jobs Their idea? let AI handle the soul-destroying parts of applying, scraping listings, filling forms, and writing cover letters — while you just swipe yes or no. 500,000 users and 20M+ swipes later, people are landing interviews at giants like OpenAI, Nvidia, Coca-Cola, and Samsung. From chasing investors to securing YC backing, @sorcejobs is quietly challenging LinkedIn’s dominance.
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These three Nigerian [@marvy_101] [@davidaladee] [@okii.dan] founders turned job hunting from torture into a game - dubbed the Tinder for jobs Their idea? let AI handle the soul-destroying parts of applying, scraping listings, filling forms, and writing cover letters — while you just swipe yes or no. 500,000 users and 20M+ swipes later, people are landing interviews at giants like OpenAI, Nvidia, Coca-Cola, and Samsung. From chasing investors to securing YC backing, @sorcejobs is quietly challenging LinkedIn’s dominance.
6 years ago, Khaby Lame [@khaby00] was laid off from his factory job. Today, he’s agree an all-stock deal that values his company and related rights up to $975M. In 2020, he started posting silent reactions to ridiculous “life hacks”, palms up, shoulders lifted, and a look that says “You can’t be serious.” He blew up. No translations needed. By 2022, he became TikTok’s most-followed creator. But he didn’t stop at brand deals. He built like a founder, bundling partnerships and licensing under his company Step Distinctive Limited. By 2025, with a following nearing 360M across platforms, his influence attracts Rich Sparkle, a company built to turn creator attention into scalable brands. The wildest part? He’s signed off an AI “digital twin” of himself — a virtual Khaby that can host live shopping streams in multiple languages 24/7. For creators, the lesson is clear... own the company, not just the content. Head to our story to learn more. 📸 Getty / Khaby Lame
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6 years ago, Khaby Lame [@khaby00] was laid off from his factory job. Today, he’s agree an all-stock deal that values his company and related rights up to $975M. In 2020, he started posting silent reactions to ridiculous “life hacks”, palms up, shoulders lifted, and a look that says “You can’t be serious.” He blew up. No translations needed. By 2022, he became TikTok’s most-followed creator. But he didn’t stop at brand deals. He built like a founder, bundling partnerships and licensing under his company Step Distinctive Limited. By 2025, with a following nearing 360M across platforms, his influence attracts Rich Sparkle, a company built to turn creator attention into scalable brands. The wildest part? He’s signed off an AI “digital twin” of himself — a virtual Khaby that can host live shopping streams in multiple languages 24/7. For creators, the lesson is clear... own the company, not just the content. Head to our story to learn more. 📸 Getty / Khaby Lame
Meta spent $14.3 billion on a deal that brought Alexandr Wang into its AI empire. His journey started with someone stealing yogurt from his MIT fridge. Wang built a camera system to catch the thief, but discovered a bigger problem: AI couldn’t recognize what it hadn’t been properly taught. At 19, he dropped out and co-founded Scale AI with Lucy Guo. Soon, Scale was powering self-driving companies, OpenAI and a $350 million US Army contract. By 24, Wang was a self-made billionaire. Scale later reached $870 million in annual revenue before Meta took a 49% stake at a $29 billion valuation. A missing yogurt helped expose a billion-dollar problem.
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Meta spent $14.3 billion on a deal that brought Alexandr Wang into its AI empire. His journey started with someone stealing yogurt from his MIT fridge. Wang built a camera system to catch the thief, but discovered a bigger problem: AI couldn’t recognize what it hadn’t been properly taught. At 19, he dropped out and co-founded Scale AI with Lucy Guo. Soon, Scale was powering self-driving companies, OpenAI and a $350 million US Army contract. By 24, Wang was a self-made billionaire. Scale later reached $870 million in annual revenue before Meta took a 49% stake at a $29 billion valuation. A missing yogurt helped expose a billion-dollar problem.
These two Yale students have just raised $5.1M for a social network already on 750 campuses. For context, that’s more campuses than early stage Facebook. Meet Nathaneo Johnson [@nathaneo_j] and Sean Hargrow [@_2woot], the founders of Series [@series.so]. They’re still taking exams, but their iMessage-based networking app already has 300,000 profiles and 82% 30-day retention. The idea came from a simple realisation. Opportunities don’t come from cold DMs, they come from warm introductions. So they built Series to match students using AI, helping people find the right connection. They filmed their launch trailer overnight, which led to their first investor two days later. Now they’re backed by Pear VC, Reddit’s CEO, and Venmo’s co-founder.
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These two Yale students have just raised $5.1M for a social network already on 750 campuses. For context, that’s more campuses than early stage Facebook. Meet Nathaneo Johnson [@nathaneo_j] and Sean Hargrow [@_2woot], the founders of Series [@series.so]. They’re still taking exams, but their iMessage-based networking app already has 300,000 profiles and 82% 30-day retention. The idea came from a simple realisation. Opportunities don’t come from cold DMs, they come from warm introductions. So they built Series to match students using AI, helping people find the right connection. They filmed their launch trailer overnight, which led to their first investor two days later. Now they’re backed by Pear VC, Reddit’s CEO, and Venmo’s co-founder.
The first Coachella lost around $850,000 in 1999, and founder Paul Tollett had to sell his house and car to keep going. Tollett was a chemistry student in Pomona who became obsessed with live music promotion. By his senior year of college, he dropped out to work full time in concerts. He later bought @goldenvoice where he faced larger rivals with bigger budgets and stronger artist relationships. So instead of competing on their terms, he built something different. A festival where the experience and lineup were the draw. He looked to European festivals like Glastonbury Festival for inspiration, then brought that model to the California desert. Many doubted it would work. Today, Coachella is one of the most successful music festivals in the world, generating hundreds of millions in annually and becoming a global cultural institution. Sometimes the ideas that look irrational early just need time to look inevitable.
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The first Coachella lost around $850,000 in 1999, and founder Paul Tollett had to sell his house and car to keep going. Tollett was a chemistry student in Pomona who became obsessed with live music promotion. By his senior year of college, he dropped out to work full time in concerts. He later bought @goldenvoice where he faced larger rivals with bigger budgets and stronger artist relationships. So instead of competing on their terms, he built something different. A festival where the experience and lineup were the draw. He looked to European festivals like Glastonbury Festival for inspiration, then brought that model to the California desert. Many doubted it would work. Today, Coachella is one of the most successful music festivals in the world, generating hundreds of millions in annually and becoming a global cultural institution. Sometimes the ideas that look irrational early just need time to look inevitable.
Stan Kroenke built a $23B sports empire from a town of 23 people. Four championships. Four sports. Four years. The Super Bowl. The Stanley Cup. The NBA. And now Arsenal’s first Premier League title in 22 years. Before the trophies, Kroenke was sweeping floors in his dad’s lumberyard in Mora, Missouri. By 10, he was doing the books. By 18, he was headed to university on scholarship. Then came real estate. 60M square feet. 1.6M acres of ranches. But his real play was sports. Fans called him “Silent Stan.” Years later, the empire speaks for itself. From a town of 23 to the most valuable sports empire on earth.
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Stan Kroenke built a $23B sports empire from a town of 23 people. Four championships. Four sports. Four years. The Super Bowl. The Stanley Cup. The NBA. And now Arsenal’s first Premier League title in 22 years. Before the trophies, Kroenke was sweeping floors in his dad’s lumberyard in Mora, Missouri. By 10, he was doing the books. By 18, he was headed to university on scholarship. Then came real estate. 60M square feet. 1.6M acres of ranches. But his real play was sports. Fans called him “Silent Stan.” Years later, the empire speaks for itself. From a town of 23 to the most valuable sports empire on earth.
Ramin’s grandpa waited over a year to receive a $4,700 hearing-aid, when it arrived it was filled with noise and interference. So at McMaster University, he teamed up with Arish Shahab and Aaron Yu to rethink the whole thing. Together they built Amano [@amanolabs]. No expensive chips. No complex battery system. Just a 3D-printed device inspired by how the ear already amplifies sound. It costs $1 to make, and they sell it for $20. And now they’re testing it with Harvard Medical School. The best startups begin by solving a problem, and Amano did that, with love.
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Ramin’s grandpa waited over a year to receive a $4,700 hearing-aid, when it arrived it was filled with noise and interference. So at McMaster University, he teamed up with Arish Shahab and Aaron Yu to rethink the whole thing. Together they built Amano [@amanolabs]. No expensive chips. No complex battery system. Just a 3D-printed device inspired by how the ear already amplifies sound. It costs $1 to make, and they sell it for $20. And now they’re testing it with Harvard Medical School. The best startups begin by solving a problem, and Amano did that, with love.
In 1967, a 16-year-old called Shahid Khan landed in Illinois during a blizzard with $500 in his pocket. His first job was washing dishes for $1.20 an hour. While studying engineering, he got hired at a small auto parts company. He noticed their truck bumpers could be better, so he designed a one-piece bumper that was lighter, stronger, and cheaper to make. He left, started his own company, then bought his former employer two years later. By the late 1980s, his company was the sole bumper supplier for every Toyota sold in America. Today it turns over $9 billion a year. Then he bought the Jacksonville Jaguars for $770 million, becoming the first ethnic-minority owner in NFL history, before going on to own premier league club Fulham, and All Elite Wrestling. Forbes said it best, describing Khan’s journey as as the embodiment of the American Dream.
616K
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4mo ago
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In 1967, a 16-year-old called Shahid Khan landed in Illinois during a blizzard with $500 in his pocket. His first job was washing dishes for $1.20 an hour. While studying engineering, he got hired at a small auto parts company. He noticed their truck bumpers could be better, so he designed a one-piece bumper that was lighter, stronger, and cheaper to make. He left, started his own company, then bought his former employer two years later. By the late 1980s, his company was the sole bumper supplier for every Toyota sold in America. Today it turns over $9 billion a year. Then he bought the Jacksonville Jaguars for $770 million, becoming the first ethnic-minority owner in NFL history, before going on to own premier league club Fulham, and All Elite Wrestling. Forbes said it best, describing Khan’s journey as as the embodiment of the American Dream.
Theresia Gouw [@theresiagouw] went from flipping burgers to becoming America’s first female billionaire investor. Her family fled Indonesia in 1971 and arrived near Buffalo with almost nothing. Her father, once a dentist, washed dishes. Her mother, once a nurse, worked as a waitress. They rebuilt from zero, and Theresia used that pressure as fuel. She became the first from her high school to get into Brown, earned her MBA at Stanford, then entered Silicon Valley investing. In 2005, she was in the room when her firm backed a tiny college social network called Facebook. That bet became historic. Then she built Acrew Capital, now managing $1.7B. In 2025, Forbes put her net worth at $1.2B. Her parents gave her a chance. She turned it into history.
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Theresia Gouw [@theresiagouw] went from flipping burgers to becoming America’s first female billionaire investor. Her family fled Indonesia in 1971 and arrived near Buffalo with almost nothing. Her father, once a dentist, washed dishes. Her mother, once a nurse, worked as a waitress. They rebuilt from zero, and Theresia used that pressure as fuel. She became the first from her high school to get into Brown, earned her MBA at Stanford, then entered Silicon Valley investing. In 2005, she was in the room when her firm backed a tiny college social network called Facebook. That bet became historic. Then she built Acrew Capital, now managing $1.7B. In 2025, Forbes put her net worth at $1.2B. Her parents gave her a chance. She turned it into history.
When Frank Yu launched @coterie in 2019, diapers hadn’t changed in decades. So he built a brand that didn’t speak to babies, it spoke to parents. Minimalist, premium, quiet luxury. Coterie turned the most boring product on earth into a status symbol. 700 million diapers sold. $200M in net revenue. This month, Yu sold the brand to Mammoth Brands in a deal valued at over $1 billion. Proof that even the most ordinary products can build extraordinary brands.
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When Frank Yu launched @coterie in 2019, diapers hadn’t changed in decades. So he built a brand that didn’t speak to babies, it spoke to parents. Minimalist, premium, quiet luxury. Coterie turned the most boring product on earth into a status symbol. 700 million diapers sold. $200M in net revenue. This month, Yu sold the brand to Mammoth Brands in a deal valued at over $1 billion. Proof that even the most ordinary products can build extraordinary brands.
This Pakistani immigrant turned one corner shop into a £4.5B empire. At 21, Sir Anwar Pervez left Pakistan for England with almost nothing. Back home, he earned 96 rupees a month as a telephone operator. In Bradford, he worked double shifts, seven days a week, as a bus conductor for £16. But he was saving for something bigger. In 1963, he opened a tiny Earl’s Court shop selling masala, rice, and halal meat. By the 1970s, he had 11 stores. Then he became the supplier. That move became Bestway. Today, it employs 41,000+ people and serves millions across the UK, Pakistan, and the Middle East. From bus shifts to a £4.5B business. That’s the immigrant long game.
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This Pakistani immigrant turned one corner shop into a £4.5B empire. At 21, Sir Anwar Pervez left Pakistan for England with almost nothing. Back home, he earned 96 rupees a month as a telephone operator. In Bradford, he worked double shifts, seven days a week, as a bus conductor for £16. But he was saving for something bigger. In 1963, he opened a tiny Earl’s Court shop selling masala, rice, and halal meat. By the 1970s, he had 11 stores. Then he became the supplier. That move became Bestway. Today, it employs 41,000+ people and serves millions across the UK, Pakistan, and the Middle East. From bus shifts to a £4.5B business. That’s the immigrant long game.
Tope Awotona risked his entire $200,000 life savings on a product investors refused to back. The Nigerian immigrant had already tried and failed with a dating site, a projector store and a grill company. Then he noticed something simpler: scheduling meetings was still painfully inefficient. So in 2013, he quit his job, emptied his retirement account, maxed out his cards and built Calendly. By 2016, the company was profitable without outside funding. When remote work surged, growth followed. In 2021, Calendly raised $350 million at a $3 billion valuation, with 10 million users and more than $100 million in annual revenue. The founder nobody funded became one of America’s few Black tech billionaires.
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Tope Awotona risked his entire $200,000 life savings on a product investors refused to back. The Nigerian immigrant had already tried and failed with a dating site, a projector store and a grill company. Then he noticed something simpler: scheduling meetings was still painfully inefficient. So in 2013, he quit his job, emptied his retirement account, maxed out his cards and built Calendly. By 2016, the company was profitable without outside funding. When remote work surged, growth followed. In 2021, Calendly raised $350 million at a $3 billion valuation, with 10 million users and more than $100 million in annual revenue. The founder nobody funded became one of America’s few Black tech billionaires.
370,000 people just pledged $337 million to help a TikToker buy Spirit Airlines. Spirit flew its last flight on May 2, 2026. 17,000 employees woke up without a job. Then Hunter Peterson [@hitherehunter], a 32-year-old voice actor, posted what sounded like a joke. His pitch was simple: if enough Americans chipped in $45 each, they could buy the airline together. No billionaire owner. No private equity play. A people-owned airline, built like the Green Bay Packers. He built the website in an hour [@spiritair2.0]. It crashed the same night. One week later: 7 million views, angel investors calling, a legal fund forming, and $337 million in pledges. Not bad for a joke that went too far.
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370,000 people just pledged $337 million to help a TikToker buy Spirit Airlines. Spirit flew its last flight on May 2, 2026. 17,000 employees woke up without a job. Then Hunter Peterson [@hitherehunter], a 32-year-old voice actor, posted what sounded like a joke. His pitch was simple: if enough Americans chipped in $45 each, they could buy the airline together. No billionaire owner. No private equity play. A people-owned airline, built like the Green Bay Packers. He built the website in an hour [@spiritair2.0]. It crashed the same night. One week later: 7 million views, angel investors calling, a legal fund forming, and $337 million in pledges. Not bad for a joke that went too far.
Strive Masiyiwa left Zimbabwe at 7 with nothing. 17 years later, he came back with an engineering degree, $75 in savings, and a plan to bring mobile phones to a country where almost nobody had one. The government said no. They controlled every line, every call, and allegedly demanded bribes. Strive refused, took them to court, fought for 5 years, nearly went bankrupt, and won. Econet launched in 1998. Then he built across 20+ countries and laid 110,000 km of fibre. Now he’s partnering with Nvidia on a $720M AI factory to train models in African languages, on African soil. From phone access to AI access. That’s how you build for a continent.
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Strive Masiyiwa left Zimbabwe at 7 with nothing. 17 years later, he came back with an engineering degree, $75 in savings, and a plan to bring mobile phones to a country where almost nobody had one. The government said no. They controlled every line, every call, and allegedly demanded bribes. Strive refused, took them to court, fought for 5 years, nearly went bankrupt, and won. Econet launched in 1998. Then he built across 20+ countries and laid 110,000 km of fibre. Now he’s partnering with Nvidia on a $720M AI factory to train models in African languages, on African soil. From phone access to AI access. That’s how you build for a continent.
Michael Rubin was bankrupt before he could legally vote. Now he runs Fanatics, a sports business tracking toward $13B in revenue. And every Fourth of July, the biggest names in America show up at his Hamptons white party. Brady, Beyoncé, Jay-Z, Kim, Drake. The story started nowhere near that world. At 12, he was tuning skis in his parents’ basement in Pennsylvania. At 16, a snowless winter left him $120,000 in debt. He lasted one semester at Villanova, then borrowed $17,000 to flip unwanted sports gear. By 23, he was doing $50M. eBay later paid $2.4B. The asset they overlooked became @Fanatics. From a courtroom bailout to the most wanted invite in America.
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Michael Rubin was bankrupt before he could legally vote. Now he runs Fanatics, a sports business tracking toward $13B in revenue. And every Fourth of July, the biggest names in America show up at his Hamptons white party. Brady, Beyoncé, Jay-Z, Kim, Drake. The story started nowhere near that world. At 12, he was tuning skis in his parents’ basement in Pennsylvania. At 16, a snowless winter left him $120,000 in debt. He lasted one semester at Villanova, then borrowed $17,000 to flip unwanted sports gear. By 23, he was doing $50M. eBay later paid $2.4B. The asset they overlooked became @Fanatics. From a courtroom bailout to the most wanted invite in America.

FOUNDED (@founded) Instagram Stats & Analytics

FOUNDED (@founded) has 1.10M Instagram followers with a 5.35% engagement rate over the past 12 months. Across 275 posts, FOUNDED received 1.78M total likes and 4.54M impressions, averaging 6.47K likes per post. This page tracks FOUNDED's performance metrics, top content, and engagement trends — updated daily.

FOUNDED (@founded) Instagram Analytics FAQ

How many Instagram followers does FOUNDED have?+
FOUNDED (@founded) has 1.10M Instagram followers as of September 2026.
What is FOUNDED's Instagram engagement rate?+
FOUNDED's Instagram engagement rate is 5.35% over the last 12 months, based on 275 posts.
How many likes does FOUNDED get on Instagram?+
FOUNDED received 1.78M total likes across 275 posts in the last 12 months, averaging 6.47K likes per post.
How many Instagram impressions does FOUNDED get?+
FOUNDED's Instagram content generated 4.54M total impressions over the last 12 months.