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followers
354K
impressions
823M
likes
26.2M
comments
590K
posts
4.76K
engagement
2.58%
emv
$23.7M
Average per post
173K

Key Metrics

Distributions

Top Content

Keegan-Michael Key’s James Franklin impersonation is truly perfect 😭 (🎥 via Big Ten Network)
28.4M
hidden
4.34K
6mo ago
draftkings_sportsbook
Keegan-Michael Key’s James Franklin impersonation is truly perfect 😭 (🎥 via Big Ten Network)
Roller Derby is AWESOME… Harold Jackson couldn’t be stopped 😤 (🎥: International Roller Derby League)
15.1M
236K
9.19K
9mo ago
draftkings_sportsbook
Roller Derby is AWESOME… Harold Jackson couldn’t be stopped 😤 (🎥: International Roller Derby League)
NFL IS BACK Y’ALL & DraftKings Sportsbook is still the place to bet touchdowns! EVERY DAY of September @draftkings_sportsbook is giving away a $1,000 bonus bet including $20K in bonus bets at the end of the month 🔥 @kevinhart4real #DKPartner Here’s how to enter: ✅ Comment your TD Scorer pick & follow @draftkings_sportsbook ✅ Tune in to @draftkings_sportsbook IG Story every day of September to see if you’re a winner
13.8M
252K
4.86K
7mo ago
draftkings_sportsbook
NFL IS BACK Y’ALL & DraftKings Sportsbook is still the place to bet touchdowns! EVERY DAY of September @draftkings_sportsbook is giving away a $1,000 bonus bet including $20K in bonus bets at the end of the month 🔥 @kevinhart4real #DKPartner Here’s how to enter: ✅ Comment your TD Scorer pick & follow @draftkings_sportsbook ✅ Tune in to @draftkings_sportsbook IG Story every day of September to see if you’re a winner
How many tries did it take you?
6.58M
hidden
6.07K
2mo ago
draftkings_sportsbook
How many tries did it take you?
SANTA SHAQ IS IN THE BUILDING 🎄🔥 I’m giving away a rainbow of signed Shaq jerseys this holiday season! Want a shot at a jersey? Enter now: 1. Follow @draftkings_sportsbook 2. Drop a comment below #DKPartner
6.24M
61.8K
5.59K
3mo ago
draftkings_sportsbook
SANTA SHAQ IS IN THE BUILDING 🎄🔥 I’m giving away a rainbow of signed Shaq jerseys this holiday season! Want a shot at a jersey? Enter now: 1. Follow @draftkings_sportsbook 2. Drop a comment below #DKPartner
Justin Verlander saw Kate Upton in the stands and gave her a special souvenir ❤️ (🎥: @mlb)
6.04M
86.9K
627
9mo ago
draftkings_sportsbook
Justin Verlander saw Kate Upton in the stands and gave her a special souvenir ❤️ (🎥: @mlb)
A look at the current favorites for NBA awards 👀 @espnbet Do you agree with all of these? 🤔 (SWIPE) (via @draftkings_sportsbook)
5.83M
233K
2.11K
2mo ago
draftkings_sportsbook
A look at the current favorites for NBA awards 👀 @espnbet Do you agree with all of these? 🤔 (SWIPE) (via @draftkings_sportsbook)
NBA Season just got a whole lot better, #KingOfTheCourt is back! $25K in Bonus Bets is up for grabs, 50 followers will score a $500 Bonus Bet (thats 10 winners every day until 10/22)! To enter, simply 1. Follow @draftkings_sportsbook 2. Comment your KOTC pick for Tip Off GOOD LUCK Y’ALL 💸 💸 💸
5.53M
20.4K
4.81K
6mo ago
draftkings_sportsbook
NBA Season just got a whole lot better, #KingOfTheCourt is back! $25K in Bonus Bets is up for grabs, 50 followers will score a $500 Bonus Bet (thats 10 winners every day until 10/22)! To enter, simply 1. Follow @draftkings_sportsbook 2. Comment your KOTC pick for Tip Off GOOD LUCK Y’ALL 💸 💸 💸
Todd Peterson gave us one of the greatest postgame interviews ever after hitting a clutch pinch-hit homer in college — and now he’s officially moving on up. (🎥 @milb_central)
5.04M
285K
321
11mo ago
draftkings_sportsbook
Todd Peterson gave us one of the greatest postgame interviews ever after hitting a clutch pinch-hit homer in college — and now he’s officially moving on up. (🎥 @milb_central)
Wonder what the Titans line thinks of Bertha 🤣 (via @atozsports FBGreatMoments/X)
4.41M
141K
278
8mo ago
draftkings_sportsbook
Wonder what the Titans line thinks of Bertha 🤣 (via @atozsports FBGreatMoments/X)
King James is picking the Seahawks to win the Super Bowl 👑 @kingjames @draftkings_sportsbook
4.25M
170K
1.20K
2mo ago
draftkings_sportsbook
King James is picking the Seahawks to win the Super Bowl 👑 @kingjames @draftkings_sportsbook
Are you riding with @kingjames? 👀
4.10M
39.8K
789
2mo ago
draftkings_sportsbook
Are you riding with @kingjames? 👀
SUNDAY PICKS WITH @kingjames ‼️ Are you riding with LeBron?
3.96M
50.8K
814
4mo ago
draftkings_sportsbook
SUNDAY PICKS WITH @kingjames ‼️ Are you riding with LeBron?
Look at him go 🥹 (🎥: JackAllenTV/X)
3.83M
203K
3.84K
9mo ago
draftkings_sportsbook
Look at him go 🥹 (🎥: JackAllenTV/X)
Aaron Rodgers has elite movie references 💯😭
3.56M
121K
704
6mo ago
draftkings_sportsbook
Aaron Rodgers has elite movie references 💯😭
Ashton Jeanty is guaranteed more money than any running back not named Saquon Barkley - before even taking a snap 🤑 (h/t AndrewBrandt / X + Spotrac, Over The Cap)
3.48M
139K
682
12mo ago
draftkings_sportsbook
Ashton Jeanty is guaranteed more money than any running back not named Saquon Barkley - before even taking a snap 🤑 (h/t AndrewBrandt / X + Spotrac, Over The Cap)
Remember when Malik Nabers said Daniel Jones wasn’t the problem…he was right (via @charlottecrrll)
3.25M
191K
2.70K
7mo ago
draftkings_sportsbook
Remember when Malik Nabers said Daniel Jones wasn’t the problem…he was right (via @charlottecrrll)
Kenny Dillingham spraying Sam Leavitt with a water bottle to get him ready for Saturday is why College Football is the absolute best 🤣 (via davidpollack47/X, 🎥: Blakes_Take2/X)
2.88M
26.1K
131
6mo ago
draftkings_sportsbook
Kenny Dillingham spraying Sam Leavitt with a water bottle to get him ready for Saturday is why College Football is the absolute best 🤣 (via davidpollack47/X, 🎥: Blakes_Take2/X)
Straight out of a Tide commercial 😂 (via BAULAPARRANTES/X)
2.83M
113K
122
6mo ago
draftkings_sportsbook
Straight out of a Tide commercial 😂 (via BAULAPARRANTES/X)
Focus level 10000 💯 (🎥: r/nhl)
2.70M
4.99K
267
9mo ago
draftkings_sportsbook
Focus level 10000 💯 (🎥: r/nhl)

DraftKings Sportsbook (@draftkings_sportsbook) Instagram Stats & Analytics

DraftKings Sportsbook (@draftkings_sportsbook) has 354K Instagram followers with a 2.58% engagement rate over the past 12 months. Across 4.76K posts, DraftKings Sportsbook received 26.2M total likes and 320M impressions, averaging 5.50K likes per post. This page tracks DraftKings Sportsbook's performance metrics, top content, and engagement trends — updated daily.

DraftKings Sportsbook (@draftkings_sportsbook) Instagram Analytics FAQ

How many Instagram followers does DraftKings Sportsbook have?+
DraftKings Sportsbook (@draftkings_sportsbook) has 354K Instagram followers as of April 2026.
What is DraftKings Sportsbook's Instagram engagement rate?+
DraftKings Sportsbook's Instagram engagement rate is 2.58% over the last 12 months, based on 4.76K posts.
How many likes does DraftKings Sportsbook get on Instagram?+
DraftKings Sportsbook received 26.2M total likes across 4.76K posts in the last 12 months, averaging 5.50K likes per post.
How many Instagram impressions does DraftKings Sportsbook get?+
DraftKings Sportsbook's Instagram content generated 320M total impressions over the last 12 months.