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followers
352K
impressions
730M
likes
25.6M
comments
510K
posts
4.79K
engagement
3.21%
emv
$21.6M
Average per post
152K
Key Metrics
Impressions
monthly
Distributions
Content
20.9M
hidden
3.07K
6mo ago
draftkings_sportsbook
Keegan-Michael Key’s James Franklin impersonation is truly perfect 😭
(🎥 via Big Ten Network)
13.8M
252K
4.86K
7mo ago
draftkings_sportsbook
NFL IS BACK Y’ALL & DraftKings Sportsbook is still the place to bet touchdowns! EVERY DAY of September @draftkings_sportsbook is giving away a $1,000 bonus bet including $20K in bonus bets at the end of the month 🔥 @kevinhart4real #DKPartner
Here’s how to enter:
✅ Comment your TD Scorer pick & follow @draftkings_sportsbook
✅ Tune in to @draftkings_sportsbook IG Story every day of September to see if you’re a winner
6.24M
61.9K
5.59K
3mo ago
draftkings_sportsbook
SANTA SHAQ IS IN THE BUILDING 🎄🔥
I’m giving away a rainbow of signed Shaq jerseys this holiday season! Want a shot at a jersey?
Enter now:
1. Follow @draftkings_sportsbook
2. Drop a comment below
#DKPartner
5.84M
233K
2.12K
1mo ago
draftkings_sportsbook
A look at the current favorites for NBA awards 👀 @espnbet
Do you agree with all of these? 🤔 (SWIPE)
(via @draftkings_sportsbook)
5.81M
hidden
5.33K
2mo ago
draftkings_sportsbook
How many tries did it take you?
5.53M
342K
303
11mo ago
draftkings_sportsbook
Tiger didn’t hesitate with that reply 😭
(🎥: @adamweinraub / “7 Days To Vegas”)
5.53M
20.4K
4.82K
5mo ago
draftkings_sportsbook
NBA Season just got a whole lot better, #KingOfTheCourt is back! $25K in Bonus Bets is up for grabs, 50 followers will score a $500 Bonus Bet (thats 10 winners every day until 10/22)!
To enter, simply
1. Follow @draftkings_sportsbook
2. Comment your KOTC pick for Tip Off
GOOD LUCK Y’ALL 💸 💸 💸
5.04M
285K
321
10mo ago
draftkings_sportsbook
Todd Peterson gave us one of the greatest postgame interviews ever after hitting a clutch pinch-hit homer in college — and now he’s officially moving on up.
(🎥 @milb_central)
4.39M
141K
276
8mo ago
draftkings_sportsbook
Wonder what the Titans line thinks of Bertha 🤣 (via @atozsports FBGreatMoments/X)
4.25M
170K
1.2K
1mo ago
draftkings_sportsbook
King James is picking the Seahawks to win the Super Bowl 👑 @kingjames @draftkings_sportsbook
4.09M
39.7K
788
1mo ago
draftkings_sportsbook
Are you riding with @kingjames? 👀
3.96M
50.7K
814
3mo ago
draftkings_sportsbook
SUNDAY PICKS WITH @kingjames ‼️
Are you riding with LeBron?
3.48M
139K
683
11mo ago
draftkings_sportsbook
Ashton Jeanty is guaranteed more money than any running back not named Saquon Barkley - before even taking a snap 🤑
(h/t AndrewBrandt / X + Spotrac, Over The Cap)
3.43M
80.1K
419
9mo ago
draftkings_sportsbook
Justin Verlander saw Kate Upton in the stands and gave her a special souvenir ❤️
(🎥: @mlb)
3M
105K
1.43K
9mo ago
draftkings_sportsbook
Roller Derby is AWESOME… Harold Jackson couldn’t be stopped 😤
(🎥: International Roller Derby League)
2.86M
109K
611
5mo ago
draftkings_sportsbook
Aaron Rodgers has elite movie references 💯😭
2.84M
25.7K
129
5mo ago
draftkings_sportsbook
Kenny Dillingham spraying Sam Leavitt with a water bottle to get him ready for Saturday is why College Football is the absolute best 🤣
(via davidpollack47/X, 🎥: Blakes_Take2/X)
2.84M
113K
123
5mo ago
draftkings_sportsbook
Straight out of a Tide commercial 😂
(via BAULAPARRANTES/X)
2.57M
150K
1.54K
1mo ago
draftkings_sportsbook
I know I’m not the only one ready to run through a brick wall 😤
2.57M
hidden
349
6mo ago
draftkings_sportsbook
Never let a full squad of linemen on a water ride 😂
(🎥: CoachDuzzPittFB/X, donovan_mcmillon3/IG)
DraftKings Sportsbook (@draftkings_sportsbook) Instagram Stats & Analytics
DraftKings Sportsbook (@draftkings_sportsbook) has 352K Instagram followers with a 3.21% engagement rate over the past 12 months. Across 4.79K posts, DraftKings Sportsbook received 25.6M total likes and 232M impressions, averaging 5.34K likes per post. This page tracks DraftKings Sportsbook's performance metrics, top content, and engagement trends — updated daily.
DraftKings Sportsbook (@draftkings_sportsbook) Instagram Analytics FAQ
How many Instagram followers does DraftKings Sportsbook have?+
DraftKings Sportsbook (@draftkings_sportsbook) has 352K Instagram followers as of April 2026.
What is DraftKings Sportsbook's Instagram engagement rate?+
DraftKings Sportsbook's Instagram engagement rate is 3.21% over the last 12 months, based on 4.79K posts.
How many likes does DraftKings Sportsbook get on Instagram?+
DraftKings Sportsbook received 25.6M total likes across 4.79K posts in the last 12 months, averaging 5.34K likes per post.
How many Instagram impressions does DraftKings Sportsbook get?+
DraftKings Sportsbook's Instagram content generated 232M total impressions over the last 12 months.