instagram analytics
Last Year02/21/25 - 02/21/26
Comparable Performance:
instagram analytics
Last YearFeb 21, 2025 - Feb 21, 2026
Comparable Performance:
followers
347K
impressions
803M
likes
26.2M
comments
577K
posts
4.88K
engagement
2.71%
emv
$23.3M
Avg. per post
166K
Key Metrics
monthly
Distributions
Content
28.3M
hidden
4.33K
4mo ago
draftkings_sportsbook
Keegan-Michael Key’s James Franklin impersonation is truly perfect 😭
(🎥 via Big Ten Network)
15.1M
237K
9.29K
7mo ago
draftkings_sportsbook
Roller Derby is AWESOME… Harold Jackson couldn’t be stopped 😤
(🎥: International Roller Derby League)
13.8M
252K
4.87K
5mo ago
draftkings_sportsbook
NFL IS BACK Y’ALL & DraftKings Sportsbook is still the place to bet touchdowns! EVERY DAY of September @draftkings_sportsbook is giving away a $1,000 bonus bet including $20K in bonus bets at the end of the month 🔥 @kevinhart4real #DKPartner
Here’s how to enter:
✅ Comment your TD Scorer pick & follow @draftkings_sportsbook
✅ Tune in to @draftkings_sportsbook IG Story every day of September to see if you’re a winner
6.24M
61.9K
5.6K
1mo ago
draftkings_sportsbook
SANTA SHAQ IS IN THE BUILDING 🎄🔥
I’m giving away a rainbow of signed Shaq jerseys this holiday season! Want a shot at a jersey?
Enter now:
1. Follow @draftkings_sportsbook
2. Drop a comment below
#DKPartner
6.04M
87K
629
7mo ago
draftkings_sportsbook
Justin Verlander saw Kate Upton in the stands and gave her a special souvenir ❤️
(🎥: @mlb)
5.68M
227K
2.07K
1w ago
draftkings_sportsbook
A look at the current favorites for NBA awards 👀 @espnbet
Do you agree with all of these? 🤔 (SWIPE)
(via @draftkings_sportsbook)
5.53M
342K
304
10mo ago
draftkings_sportsbook
Tiger didn’t hesitate with that reply 😭
(🎥: @adamweinraub / “7 Days To Vegas”)
5.53M
20.4K
4.83K
4mo ago
draftkings_sportsbook
NBA Season just got a whole lot better, #KingOfTheCourt is back! $25K in Bonus Bets is up for grabs, 50 followers will score a $500 Bonus Bet (thats 10 winners every day until 10/22)!
To enter, simply
1. Follow @draftkings_sportsbook
2. Comment your KOTC pick for Tip Off
GOOD LUCK Y’ALL 💸 💸 💸
5.04M
286K
321
9mo ago
draftkings_sportsbook
Todd Peterson gave us one of the greatest postgame interviews ever after hitting a clutch pinch-hit homer in college — and now he’s officially moving on up.
(🎥 @milb_central)
4.41M
142K
280
6mo ago
draftkings_sportsbook
Wonder what the Titans line thinks of Bertha 🤣 (via @atozsports FBGreatMoments/X)
4.25M
170K
1.21K
1w ago
draftkings_sportsbook
King James is picking the Seahawks to win the Super Bowl 👑 @kingjames @draftkings_sportsbook
4.02M
38.3K
767
1w ago
draftkings_sportsbook
Are you riding with @kingjames? 👀
3.95M
50.6K
816
2mo ago
draftkings_sportsbook
SUNDAY PICKS WITH @kingjames ‼️
Are you riding with LeBron?
3.83M
204K
3.84K
7mo ago
draftkings_sportsbook
Look at him go 🥹
(🎥: JackAllenTV/X)
3.8M
hidden
3.4K
3w ago
draftkings_sportsbook
How many tries did it take you?
3.5M
119K
701
4mo ago
draftkings_sportsbook
Aaron Rodgers has elite movie references 💯😭
3.49M
139K
686
10mo ago
draftkings_sportsbook
Ashton Jeanty is guaranteed more money than any running back not named Saquon Barkley - before even taking a snap 🤑
(h/t AndrewBrandt / X + Spotrac, Over The Cap)
3.25M
191K
2.71K
5mo ago
draftkings_sportsbook
Remember when Malik Nabers said Daniel Jones wasn’t the problem…he was right
(via @charlottecrrll)
2.84M
114K
123
4mo ago
draftkings_sportsbook
Straight out of a Tide commercial 😂
(via BAULAPARRANTES/X)
2.7M
5K
267
7mo ago
draftkings_sportsbook
Focus level 10000 💯
(🎥: r/nhl)
DraftKings Sportsbook (@draftkings_sportsbook) Instagram Stats & Analytics
DraftKings Sportsbook (@draftkings_sportsbook) has 347K Instagram followers with a 2.71% engagement rate over the past 12 months. Across 4.88K posts, DraftKings Sportsbook received 26.2M total likes and 312M impressions, averaging 5.41K likes per post. This page tracks DraftKings Sportsbook's performance metrics, top content, and engagement trends — updated daily.
DraftKings Sportsbook (@draftkings_sportsbook) Instagram Analytics FAQ
How many Instagram followers does DraftKings Sportsbook have?+
DraftKings Sportsbook (@draftkings_sportsbook) has 347K Instagram followers as of February 2026.
What is DraftKings Sportsbook's Instagram engagement rate?+
DraftKings Sportsbook's Instagram engagement rate is 2.71% over the last 12 months, based on 4.88K posts.
How many likes does DraftKings Sportsbook get on Instagram?+
DraftKings Sportsbook received 26.2M total likes across 4.88K posts in the last year, averaging 5.41K likes per post.
How many Instagram impressions does DraftKings Sportsbook get?+
DraftKings Sportsbook's Instagram content generated 312M total impressions over the last 12 months.