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followers
286K
impressions
82.6M
likes
3.18M
comments
21.6K
posts
210
engagement
3.80%
emv
$2.47M
Average per post
393K

Key Metrics

Distributions

Top Content

Ed Sheeran once DM’d Heinz with an idea for a commercial… and they actually made it. In the ad, Ed walks into a fancy restaurant, pulls out a ketchup bottle, and proves that authenticity beats perfection every time. A campaign born from genuine love for the product turned into viral marketing gold. Follow @biz.insider for more business insights.
19.9M
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biz.insider
Ed Sheeran once DM’d Heinz with an idea for a commercial… and they actually made it. In the ad, Ed walks into a fancy restaurant, pulls out a ketchup bottle, and proves that authenticity beats perfection every time. A campaign born from genuine love for the product turned into viral marketing gold. Follow @biz.insider for more business insights.
Coca-Cola turned a bottle cap into an icebreaker. These special ‘Friendly Twist’ bottles could only be opened with another person’s bottle, forcing strangers to connect on college campuses. A simple design tweak turned product packaging into a social experience. Genius. Follow @biz.insider for more business insights.
12.8M
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biz.insider
Coca-Cola turned a bottle cap into an icebreaker. These special ‘Friendly Twist’ bottles could only be opened with another person’s bottle, forcing strangers to connect on college campuses. A simple design tweak turned product packaging into a social experience. Genius. Follow @biz.insider for more business insights.
49 years at the wheel of Mercedes. On his retirement day, BMW released a tribute ad that showed him leaving in a Mercedes… only to reveal a BMW i8 Roadster waiting in his garage. A perfect example of how rivals can honor each other with respect, while still keeping the competitive spirit alive. @bmw @mercedesbenz Follow @biz.insider for more business insights.
6.55M
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11mo ago
biz.insider
49 years at the wheel of Mercedes. On his retirement day, BMW released a tribute ad that showed him leaving in a Mercedes… only to reveal a BMW i8 Roadster waiting in his garage. A perfect example of how rivals can honor each other with respect, while still keeping the competitive spirit alive. @bmw @mercedesbenz Follow @biz.insider for more business insights.
Liquid Death didn’t just launch a smaller can. They built an entire ad around a joke everyone instantly recognizes, without ever saying it out loud. Every person in the ad says they prefer the smaller one. The audience fills in the rest. That’s the genius: They let cultural context do the work, turned a taboo joke into humor, and made a simple size change feel unforgettable. When people get the joke, they share the joke. Follow @biz.insider for more business insights.
5.43M
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6mo ago
biz.insider
Liquid Death didn’t just launch a smaller can. They built an entire ad around a joke everyone instantly recognizes, without ever saying it out loud. Every person in the ad says they prefer the smaller one. The audience fills in the rest. That’s the genius: They let cultural context do the work, turned a taboo joke into humor, and made a simple size change feel unforgettable. When people get the joke, they share the joke. Follow @biz.insider for more business insights.
Lacoste did something no one expected: they removed their iconic crocodile and replaced it with 10 endangered species and the number of polos made for each animal matched how many were left in the wild. Each shirt became as rare as the species it represented. Instead of creating another “awareness campaign,” Lacoste turned exclusivity into a message. The fewer animals left, the fewer shirts made, making every polo feel like a statement, not merchandise. It’s a masterclass in branding: Use scarcity not just to sell a product, but to tell a story people can’t ignore. Follow @biz.insider for more business insights.
5.27M
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8mo ago
biz.insider
Lacoste did something no one expected: they removed their iconic crocodile and replaced it with 10 endangered species and the number of polos made for each animal matched how many were left in the wild. Each shirt became as rare as the species it represented. Instead of creating another “awareness campaign,” Lacoste turned exclusivity into a message. The fewer animals left, the fewer shirts made, making every polo feel like a statement, not merchandise. It’s a masterclass in branding: Use scarcity not just to sell a product, but to tell a story people can’t ignore. Follow @biz.insider for more business insights.
Pop Corners nailed nostalgia marketing. By bringing back Breaking Bad’s legendary duo, they didn’t just make an ad, they triggered cultural memory, grabbed attention instantly, and tied all that emotion straight to their product. Follow @biz.insider for more business insights.
2.64M
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biz.insider
Pop Corners nailed nostalgia marketing. By bringing back Breaking Bad’s legendary duo, they didn’t just make an ad, they triggered cultural memory, grabbed attention instantly, and tied all that emotion straight to their product. Follow @biz.insider for more business insights.
Dyson released an April Fools ad introducing a “pet range” for grooming animals. The idea was simple. Take their premium hair tools and apply them to pets. Same design. Same tone. Same level of detail. Everything about it looked like a real product launch. That’s why it worked. People didn’t immediately question it. The ad stayed completely on-brand, which made the concept feel believable. Instead of going overly comedic, they treated it like a serious release. And that’s what made it stand out. It blurred the line between joke and reality and ended up going viral because of it. @dyson Follow @biz.insider for more creative campaigns.
2.35M
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4mo ago
biz.insider
Dyson released an April Fools ad introducing a “pet range” for grooming animals. The idea was simple. Take their premium hair tools and apply them to pets. Same design. Same tone. Same level of detail. Everything about it looked like a real product launch. That’s why it worked. People didn’t immediately question it. The ad stayed completely on-brand, which made the concept feel believable. Instead of going overly comedic, they treated it like a serious release. And that’s what made it stand out. It blurred the line between joke and reality and ended up going viral because of it. @dyson Follow @biz.insider for more creative campaigns.
Lacoste made history by swapping their iconic crocodile for a GOAT 🐐 honoring Novak Djokovic with a limited edition collection. When your brand ambassador is the greatest of all time, the logo has to match. @lacoste @djokernole Follow @biz.insider for more business insights.
2.14M
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506
11mo ago
biz.insider
Lacoste made history by swapping their iconic crocodile for a GOAT 🐐 honoring Novak Djokovic with a limited edition collection. When your brand ambassador is the greatest of all time, the logo has to match. @lacoste @djokernole Follow @biz.insider for more business insights.
Pepsi’s Super Bowl commercial used Coca-Cola’s polar bear in a blind taste test to promote Pepsi Zero. Soon after, a fan-made Coca-Cola reply ad went viral. In the video, the bear wakes up from a nightmare and grabs a Coke, implying the Pepsi moment wasn’t real. The ad wasn’t official, but it spread widely online. It shows how powerful brand mascots have become. When an asset is iconic enough, the audience starts creating and distributing content around it extending the brand rivalry beyond paid campaigns. Coca-Cola AD creative agency: @unreel Follow @biz.insider for more creative ad campaigns.
1.96M
78.4K
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5mo ago
biz.insider
Pepsi’s Super Bowl commercial used Coca-Cola’s polar bear in a blind taste test to promote Pepsi Zero. Soon after, a fan-made Coca-Cola reply ad went viral. In the video, the bear wakes up from a nightmare and grabs a Coke, implying the Pepsi moment wasn’t real. The ad wasn’t official, but it spread widely online. It shows how powerful brand mascots have become. When an asset is iconic enough, the audience starts creating and distributing content around it extending the brand rivalry beyond paid campaigns. Coca-Cola AD creative agency: @unreel Follow @biz.insider for more creative ad campaigns.
FIFA’s new World Cup 2026 ad introduces three CGI mascots: Maple the Moose 🇨🇦 Zayu the Jaguar 🇲🇽 Clutch the Eagle 🇺🇸 Each represents a host nation, bringing the #WeAre26 campaign to life with playful animation designed to unite fans and capture younger audiences ahead of the tournament. Follow @biz.insider for more business insights.
1.70M
67.8K
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biz.insider
FIFA’s new World Cup 2026 ad introduces three CGI mascots: Maple the Moose 🇨🇦 Zayu the Jaguar 🇲🇽 Clutch the Eagle 🇺🇸 Each represents a host nation, bringing the #WeAre26 campaign to life with playful animation designed to unite fans and capture younger audiences ahead of the tournament. Follow @biz.insider for more business insights.
Volvo replaced the steering wheel of their FMX truck with a hamster wheel. The hamster’s tiny movements were enough to guide the 15-ton truck down a dangerous quarry road, proving just how smooth and precise Volvo’s Dynamic Steering system really is. Sometimes, the best way to stand out isn’t just by telling people your product is great, it’s by showing it in a way they’ll never forget. Follow @biz.insider for more business insights.
1.50M
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biz.insider
Volvo replaced the steering wheel of their FMX truck with a hamster wheel. The hamster’s tiny movements were enough to guide the 15-ton truck down a dangerous quarry road, proving just how smooth and precise Volvo’s Dynamic Steering system really is. Sometimes, the best way to stand out isn’t just by telling people your product is great, it’s by showing it in a way they’ll never forget. Follow @biz.insider for more business insights.
McDonald’s is testing how far its brand can extend beyond food. In a limited campaign, the company introduced dog toys at the drive-thru, targeting customers who increasingly treat pets like family members. The move taps into a growing pet-parent economy, where brands compete not just for attention, but for emotional relevance inside everyday routines. Rather than launching a new product category, McDonald’s used a familiar format, the drive-thru and the toy, to stay culturally relevant and highly shareable. The result: a simple idea built for virality, not advertising. Follow @biz.insider for more business insights.
1.29M
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7mo ago
biz.insider
McDonald’s is testing how far its brand can extend beyond food. In a limited campaign, the company introduced dog toys at the drive-thru, targeting customers who increasingly treat pets like family members. The move taps into a growing pet-parent economy, where brands compete not just for attention, but for emotional relevance inside everyday routines. Rather than launching a new product category, McDonald’s used a familiar format, the drive-thru and the toy, to stay culturally relevant and highly shareable. The result: a simple idea built for virality, not advertising. Follow @biz.insider for more business insights.
After Apple dropped the iPhone 17 ‘Pro,’ KitKat joined the fun with their own launch the Four Finger Pro. Same chocolate bar, new ‘Pro’ name. A clever parody that pokes fun at how every new release gets the Pro label, even when nothing really changes. @kitkat Follow @biz.insider for more business insights.
1.15M
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10mo ago
biz.insider
After Apple dropped the iPhone 17 ‘Pro,’ KitKat joined the fun with their own launch the Four Finger Pro. Same chocolate bar, new ‘Pro’ name. A clever parody that pokes fun at how every new release gets the Pro label, even when nothing really changes. @kitkat Follow @biz.insider for more business insights.
Good leaders set more than strategy. They set the emotional climate of the team. Leadership experts often say that “leaders bring the weather.” That means the energy a leader brings into the room becomes the environment everyone else works in. If a leader shows up frustrated, stressed, or reactive, that tension spreads across the team. People become cautious, communication breaks down, and performance usually drops. But when a leader brings calm, clarity, and confidence, the opposite happens. The team feels more secure, more focused, and more willing to perform at a high level. Leadership is not just about decisions and direction. It’s also about the emotional environment you create every day. Media: AB Talks - YT Speaker: @melrobbins Follow @biz.insider for more applicable business tips.
1.15M
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4mo ago
biz.insider
Good leaders set more than strategy. They set the emotional climate of the team. Leadership experts often say that “leaders bring the weather.” That means the energy a leader brings into the room becomes the environment everyone else works in. If a leader shows up frustrated, stressed, or reactive, that tension spreads across the team. People become cautious, communication breaks down, and performance usually drops. But when a leader brings calm, clarity, and confidence, the opposite happens. The team feels more secure, more focused, and more willing to perform at a high level. Leadership is not just about decisions and direction. It’s also about the emotional environment you create every day. Media: AB Talks - YT Speaker: @melrobbins Follow @biz.insider for more applicable business tips.
He was trapped underwater with no way out, until his watch called for help. Tech like this saves lives. And while Lovable isn’t built for emergencies, it is built to save you time, stress, and dev costs. Build your own apps, websites, and tools, no code needed. @lovable.dev Follow @biz.insider for more business insights.
951K
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12mo ago
biz.insider
He was trapped underwater with no way out, until his watch called for help. Tech like this saves lives. And while Lovable isn’t built for emergencies, it is built to save you time, stress, and dev costs. Build your own apps, websites, and tools, no code needed. @lovable.dev Follow @biz.insider for more business insights.
Big brands used to rely almost entirely on celebrities and polished ad campaigns. Now they’re watching TikTok for regular people creating content that already feels authentic to millions online. After a fan-made Dr Pepper jingle went viral on TikTok, the brand turned the original creator’s voice into an official national commercial instead of recreating the trend themselves. That’s the shift happening in marketing right now. Internet culture moves faster than traditional advertising, and brands are starting to realize that smaller creators often create more believable and culturally relevant content than million-dollar campaigns. Follow @biz.insider for more creative campaigns.
923K
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Big brands used to rely almost entirely on celebrities and polished ad campaigns. Now they’re watching TikTok for regular people creating content that already feels authentic to millions online. After a fan-made Dr Pepper jingle went viral on TikTok, the brand turned the original creator’s voice into an official national commercial instead of recreating the trend themselves. That’s the shift happening in marketing right now. Internet culture moves faster than traditional advertising, and brands are starting to realize that smaller creators often create more believable and culturally relevant content than million-dollar campaigns. Follow @biz.insider for more creative campaigns.
TD Bank wanted to promote fractional investing, the ability to own a small part of big companies. The challenge was they couldn’t legally use those companies’ logos in their ads. So instead of showing the logos, they built billboards with cut-out windows and placed them in front of real stores. When people looked through the cut-out, they saw only a portion of the logo behind it. That visual directly represented owning a fraction of a company. The strategy works because it takes a complex financial concept and turns it into something instantly understandable. Instead of explaining fractional shares, they showed it in a real-world context people already recognize. It also uses the environment as part of the ad, making the message feel more natural and attention-grabbing without relying on traditional visuals. Follow @biz.insider for more creative campaign brake downs.
814K
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3mo ago
biz.insider
TD Bank wanted to promote fractional investing, the ability to own a small part of big companies. The challenge was they couldn’t legally use those companies’ logos in their ads. So instead of showing the logos, they built billboards with cut-out windows and placed them in front of real stores. When people looked through the cut-out, they saw only a portion of the logo behind it. That visual directly represented owning a fraction of a company. The strategy works because it takes a complex financial concept and turns it into something instantly understandable. Instead of explaining fractional shares, they showed it in a real-world context people already recognize. It also uses the environment as part of the ad, making the message feel more natural and attention-grabbing without relying on traditional visuals. Follow @biz.insider for more creative campaign brake downs.
In a market overflowing with AI and CGI, Apple chose to go in the opposite direction. Their new Apple TV teaser was made entirely with practical effects, real glass and a production crew crafting every frame. It’s more than a creative choice; it’s a strategic message. When everyone chases automation, authenticity becomes a competitive advantage. What do you think about this? Follow @biz.insider for more business insights.
753K
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In a market overflowing with AI and CGI, Apple chose to go in the opposite direction. Their new Apple TV teaser was made entirely with practical effects, real glass and a production crew crafting every frame. It’s more than a creative choice; it’s a strategic message. When everyone chases automation, authenticity becomes a competitive advantage. What do you think about this? Follow @biz.insider for more business insights.
Most people ignore in-flight safety demonstrations. Emirates took that exact behavior and turned it into an opportunity. Instead of trying to improve the message inside the plane, they moved it into a completely different environment. They staged a live safety demonstration in a baseball stadium right before the game, when attention is naturally at its highest. The routine followed the same structure as a real in-flight briefing, but it was adapted to the setting using baseball elements. This made the message feel relevant to the moment instead of repetitive. The key strategy is simple: take a familiar format people ignore and place it in an unexpected context where they are more likely to pay attention. By doing this as a live pre-game performance and turning it into an ad, they achieved two things: • captured real audience attention in the moment • created content that is more engaging when distributed online This is a good example of how changing the context can make an existing message more effective without changing the message itself. Follow @biz.insider for more creative campaign brake downs.
690K
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3mo ago
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Most people ignore in-flight safety demonstrations. Emirates took that exact behavior and turned it into an opportunity. Instead of trying to improve the message inside the plane, they moved it into a completely different environment. They staged a live safety demonstration in a baseball stadium right before the game, when attention is naturally at its highest. The routine followed the same structure as a real in-flight briefing, but it was adapted to the setting using baseball elements. This made the message feel relevant to the moment instead of repetitive. The key strategy is simple: take a familiar format people ignore and place it in an unexpected context where they are more likely to pay attention. By doing this as a live pre-game performance and turning it into an ad, they achieved two things: • captured real audience attention in the moment • created content that is more engaging when distributed online This is a good example of how changing the context can make an existing message more effective without changing the message itself. Follow @biz.insider for more creative campaign brake downs.
Old Spice flipped the script. Instead of marketing directly to men, they realized that women are often the ones buying cosmetics and body wash for their partners. So they made an ad talking straight to women and it worked. The result? Viral fame, doubled sales, and one of the most iconic campaigns in advertising history. @oldspice Follow @biz.insider for more business insights.
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Old Spice flipped the script. Instead of marketing directly to men, they realized that women are often the ones buying cosmetics and body wash for their partners. So they made an ad talking straight to women and it worked. The result? Viral fame, doubled sales, and one of the most iconic campaigns in advertising history. @oldspice Follow @biz.insider for more business insights.

Business Insider (@biz.insider) Instagram Stats & Analytics

Business Insider (@biz.insider) has 286K Instagram followers with a 3.80% engagement rate over the past 12 months. Across 210 posts, Business Insider received 3.18M total likes and 7.90M impressions, averaging 15.1K likes per post. This page tracks Business Insider's performance metrics, top content, and engagement trends — updated daily.

Business Insider (@biz.insider) Instagram Analytics FAQ

How many Instagram followers does Business Insider have?+
Business Insider (@biz.insider) has 286K Instagram followers as of August 2026.
What is Business Insider's Instagram engagement rate?+
Business Insider's Instagram engagement rate is 3.80% over the last 12 months, based on 210 posts.
How many likes does Business Insider get on Instagram?+
Business Insider received 3.18M total likes across 210 posts in the last 12 months, averaging 15.1K likes per post.
How many Instagram impressions does Business Insider get?+
Business Insider's Instagram content generated 7.90M total impressions over the last 12 months.