NewClaim a free social report
instagram analytics
Similar Accounts:
followers
286K
impressions
133M
likes
4.76M
comments
35.4K
posts
339
engagement
3.35%
emv
$3.89M
Average per post
392K

Key Metrics

Distributions

Top Content

Ed Sheeran once DM’d Heinz with an idea for a commercial… and they actually made it. In the ad, Ed walks into a fancy restaurant, pulls out a ketchup bottle, and proves that authenticity beats perfection every time. A campaign born from genuine love for the product turned into viral marketing gold. Follow @biz.insider for more business insights.
19.9M
796K
3.19K
7mo ago
biz.insider
Ed Sheeran once DM’d Heinz with an idea for a commercial… and they actually made it. In the ad, Ed walks into a fancy restaurant, pulls out a ketchup bottle, and proves that authenticity beats perfection every time. A campaign born from genuine love for the product turned into viral marketing gold. Follow @biz.insider for more business insights.
Coca-Cola turned a bottle cap into an icebreaker. These special ‘Friendly Twist’ bottles could only be opened with another person’s bottle, forcing strangers to connect on college campuses. A simple design tweak turned product packaging into a social experience. Genius. Follow @biz.insider for more business insights.
12.8M
513K
4.50K
8mo ago
biz.insider
Coca-Cola turned a bottle cap into an icebreaker. These special ‘Friendly Twist’ bottles could only be opened with another person’s bottle, forcing strangers to connect on college campuses. A simple design tweak turned product packaging into a social experience. Genius. Follow @biz.insider for more business insights.
Burger King pulled off one of the smartest marketing plays ever and it only cost them a few thousand dollars. They sponsored a small, unknown football club (Stevenage FC) just to get their logo into the FIFA video game. Why? Because in FIFA, players can transfer stars like Ronaldo and Messi to any team even Stevenage. Then Burger King launched a challenge: score goals with Stevenage in FIFA and win free food. Suddenly, the world’s biggest names were wearing their logo on social media. The result? Massive viral exposure. Millions in brand value. And all from a team no one had heard of. Genius marketing isn’t about big budgets it’s about thinking creatively. Follow @biz.insider for more business insights
7.42M
297K
995
11mo ago
biz.insider
Burger King pulled off one of the smartest marketing plays ever and it only cost them a few thousand dollars. They sponsored a small, unknown football club (Stevenage FC) just to get their logo into the FIFA video game. Why? Because in FIFA, players can transfer stars like Ronaldo and Messi to any team even Stevenage. Then Burger King launched a challenge: score goals with Stevenage in FIFA and win free food. Suddenly, the world’s biggest names were wearing their logo on social media. The result? Massive viral exposure. Millions in brand value. And all from a team no one had heard of. Genius marketing isn’t about big budgets it’s about thinking creatively. Follow @biz.insider for more business insights
49 years at the wheel of Mercedes. On his retirement day, BMW released a tribute ad that showed him leaving in a Mercedes… only to reveal a BMW i8 Roadster waiting in his garage. A perfect example of how rivals can honor each other with respect, while still keeping the competitive spirit alive. @bmw @mercedesbenz Follow @biz.insider for more business insights.
6.57M
263K
793
8mo ago
biz.insider
49 years at the wheel of Mercedes. On his retirement day, BMW released a tribute ad that showed him leaving in a Mercedes… only to reveal a BMW i8 Roadster waiting in his garage. A perfect example of how rivals can honor each other with respect, while still keeping the competitive spirit alive. @bmw @mercedesbenz Follow @biz.insider for more business insights.
Liquid Death didn’t just launch a smaller can. They built an entire ad around a joke everyone instantly recognizes, without ever saying it out loud. Every person in the ad says they prefer the smaller one. The audience fills in the rest. That’s the genius: They let cultural context do the work, turned a taboo joke into humor, and made a simple size change feel unforgettable. When people get the joke, they share the joke. Follow @biz.insider for more business insights.
5.44M
218K
1.22K
3mo ago
biz.insider
Liquid Death didn’t just launch a smaller can. They built an entire ad around a joke everyone instantly recognizes, without ever saying it out loud. Every person in the ad says they prefer the smaller one. The audience fills in the rest. That’s the genius: They let cultural context do the work, turned a taboo joke into humor, and made a simple size change feel unforgettable. When people get the joke, they share the joke. Follow @biz.insider for more business insights.
Lacoste did something no one expected: they removed their iconic crocodile and replaced it with 10 endangered species and the number of polos made for each animal matched how many were left in the wild. Each shirt became as rare as the species it represented. Instead of creating another “awareness campaign,” Lacoste turned exclusivity into a message. The fewer animals left, the fewer shirts made, making every polo feel like a statement, not merchandise. It’s a masterclass in branding: Use scarcity not just to sell a product, but to tell a story people can’t ignore. Follow @biz.insider for more business insights.
5.29M
211K
860
5mo ago
biz.insider
Lacoste did something no one expected: they removed their iconic crocodile and replaced it with 10 endangered species and the number of polos made for each animal matched how many were left in the wild. Each shirt became as rare as the species it represented. Instead of creating another “awareness campaign,” Lacoste turned exclusivity into a message. The fewer animals left, the fewer shirts made, making every polo feel like a statement, not merchandise. It’s a masterclass in branding: Use scarcity not just to sell a product, but to tell a story people can’t ignore. Follow @biz.insider for more business insights.
Mercedes used a chicken. Jaguar clapped back. Mercedes released a genius ad showing a chicken’s head staying perfectly still as its body moved highlighting how smooth their Magic Body Control system is. But Jaguar wasn’t having it. They fired back with their own ad: same chicken, but this time the jaguar eats it. Smooth… but savage. Follow @biz.insider for more business insights.
5.00M
200K
1.38K
11mo ago
biz.insider
Mercedes used a chicken. Jaguar clapped back. Mercedes released a genius ad showing a chicken’s head staying perfectly still as its body moved highlighting how smooth their Magic Body Control system is. But Jaguar wasn’t having it. They fired back with their own ad: same chicken, but this time the jaguar eats it. Smooth… but savage. Follow @biz.insider for more business insights.
DHL pulled off one of the smartest marketing stunts ever. They cooled down packages with a heat-activated message that disappeared when cold and reappeared as the box warmed up during delivery. Here’s the twist: They had their competitors deliver these packages. And once the boxes warmed up, the bold message appeared: “DHL is faster than this." Follow @biz.insider for more business insights
4.74M
190K
756
11mo ago
biz.insider
DHL pulled off one of the smartest marketing stunts ever. They cooled down packages with a heat-activated message that disappeared when cold and reappeared as the box warmed up during delivery. Here’s the twist: They had their competitors deliver these packages. And once the boxes warmed up, the bold message appeared: “DHL is faster than this." Follow @biz.insider for more business insights
Burger King said they’re the best fast food. So McDonald’s dropped this ad as a silent roast: The only way to stop kids from stealing your food… …is to switch to Burger King. A masterclass in subtle but savage marketing. Follow @biz.insider for more business insights.
3.91M
156K
2.48K
10mo ago
biz.insider
Burger King said they’re the best fast food. So McDonald’s dropped this ad as a silent roast: The only way to stop kids from stealing your food… …is to switch to Burger King. A masterclass in subtle but savage marketing. Follow @biz.insider for more business insights.
McDonald’s Italy pulled off a bold move they launched a mysterious ‘Single Burger’ with no branding and let the taste speak for itself. No logo, no packaging, just flavor. The result? People loved it… and were shocked to find out it was McDonald’s all along. A genius reminder: let your product do the talking. Follow @biz.insider for more business insights.
3.63M
145K
1.99K
10mo ago
biz.insider
McDonald’s Italy pulled off a bold move they launched a mysterious ‘Single Burger’ with no branding and let the taste speak for itself. No logo, no packaging, just flavor. The result? People loved it… and were shocked to find out it was McDonald’s all along. A genius reminder: let your product do the talking. Follow @biz.insider for more business insights.
Pizza Hut pulled off a genius marketing move selling frozen pizza boxes with a twist. Inside? A message revealing they don’t sell frozen pizza, just fresh dough made daily. Plus, a QR code for a free hot pizza. Smart way to take a jab at the competition while turning heads and winning hearts. Follow @biz.insider for more business insights
2.67M
107K
1.12K
11mo ago
biz.insider
Pizza Hut pulled off a genius marketing move selling frozen pizza boxes with a twist. Inside? A message revealing they don’t sell frozen pizza, just fresh dough made daily. Plus, a QR code for a free hot pizza. Smart way to take a jab at the competition while turning heads and winning hearts. Follow @biz.insider for more business insights
Pop Corners nailed nostalgia marketing. By bringing back Breaking Bad’s legendary duo, they didn’t just make an ad, they triggered cultural memory, grabbed attention instantly, and tied all that emotion straight to their product. Follow @biz.insider for more business insights.
2.65M
106K
753
8mo ago
biz.insider
Pop Corners nailed nostalgia marketing. By bringing back Breaking Bad’s legendary duo, they didn’t just make an ad, they triggered cultural memory, grabbed attention instantly, and tied all that emotion straight to their product. Follow @biz.insider for more business insights.
When a Coors Light ad broke during a baseball game, most saw a glitch but the brand saw a golden marketing opportunity. They turned the broken display into a viral campaign, proving that smart brands know how to use a seemingly bad situation to tweak the narrative and make a viral moment to benefit their marketing. Follow @biz.insider for more business insights.
2.39M
95.5K
122
11mo ago
biz.insider
When a Coors Light ad broke during a baseball game, most saw a glitch but the brand saw a golden marketing opportunity. They turned the broken display into a viral campaign, proving that smart brands know how to use a seemingly bad situation to tweak the narrative and make a viral moment to benefit their marketing. Follow @biz.insider for more business insights.
Dyson released an April Fools ad introducing a “pet range” for grooming animals. The idea was simple. Take their premium hair tools and apply them to pets. Same design. Same tone. Same level of detail. Everything about it looked like a real product launch. That’s why it worked. People didn’t immediately question it. The ad stayed completely on-brand, which made the concept feel believable. Instead of going overly comedic, they treated it like a serious release. And that’s what made it stand out. It blurred the line between joke and reality and ended up going viral because of it. @dyson Follow @biz.insider for more creative campaigns.
2.35M
93.9K
592
1mo ago
biz.insider
Dyson released an April Fools ad introducing a “pet range” for grooming animals. The idea was simple. Take their premium hair tools and apply them to pets. Same design. Same tone. Same level of detail. Everything about it looked like a real product launch. That’s why it worked. People didn’t immediately question it. The ad stayed completely on-brand, which made the concept feel believable. Instead of going overly comedic, they treated it like a serious release. And that’s what made it stand out. It blurred the line between joke and reality and ended up going viral because of it. @dyson Follow @biz.insider for more creative campaigns.
Lacoste made history by swapping their iconic crocodile for a GOAT 🐐 honoring Novak Djokovic with a limited edition collection. When your brand ambassador is the greatest of all time, the logo has to match. @lacoste @djokernole Follow @biz.insider for more business insights.
2.15M
85.9K
507
8mo ago
biz.insider
Lacoste made history by swapping their iconic crocodile for a GOAT 🐐 honoring Novak Djokovic with a limited edition collection. When your brand ambassador is the greatest of all time, the logo has to match. @lacoste @djokernole Follow @biz.insider for more business insights.
Apple didn’t dominate the market by selling better products they sold a belief. Instead of focusing on what they do, they focused on why they do it. People connect with purpose, not just features. That’s the secret behind their loyal following. Follow @biz.insider for more applicable business tips
1.97M
hidden
249
12mo ago
biz.insider
Apple didn’t dominate the market by selling better products they sold a belief. Instead of focusing on what they do, they focused on why they do it. People connect with purpose, not just features. That’s the secret behind their loyal following. Follow @biz.insider for more applicable business tips
Pepsi’s Super Bowl commercial used Coca-Cola’s polar bear in a blind taste test to promote Pepsi Zero. Soon after, a fan-made Coca-Cola reply ad went viral. In the video, the bear wakes up from a nightmare and grabs a Coke, implying the Pepsi moment wasn’t real. The ad wasn’t official, but it spread widely online. It shows how powerful brand mascots have become. When an asset is iconic enough, the audience starts creating and distributing content around it extending the brand rivalry beyond paid campaigns. Coca-Cola AD creative agency: @unreel Follow @biz.insider for more creative ad campaigns.
1.96M
78.6K
651
2mo ago
biz.insider
Pepsi’s Super Bowl commercial used Coca-Cola’s polar bear in a blind taste test to promote Pepsi Zero. Soon after, a fan-made Coca-Cola reply ad went viral. In the video, the bear wakes up from a nightmare and grabs a Coke, implying the Pepsi moment wasn’t real. The ad wasn’t official, but it spread widely online. It shows how powerful brand mascots have become. When an asset is iconic enough, the audience starts creating and distributing content around it extending the brand rivalry beyond paid campaigns. Coca-Cola AD creative agency: @unreel Follow @biz.insider for more creative ad campaigns.
A fan-made Liquid Death commercial, created entirely with AI, went viral overnight. The hyper-realistic visuals and entertaining scenarios impressed a lot of people, but it wasn’t even official. Credits: @too_short_for_modeling Follow @biz.insider for more business insights.
1.86M
74.4K
518
10mo ago
biz.insider
A fan-made Liquid Death commercial, created entirely with AI, went viral overnight. The hyper-realistic visuals and entertaining scenarios impressed a lot of people, but it wasn’t even official. Credits: @too_short_for_modeling Follow @biz.insider for more business insights.
Robert Greene reveals a subtle psychological trick to uncover hidden feelings approach someone from the side and catch their initial micro-expression before they can mask it. That split-second reaction tells you exactly how they feel about you. Follow @biz.insider for more applicable business tips.
1.71M
33.3K
397
10mo ago
biz.insider
Robert Greene reveals a subtle psychological trick to uncover hidden feelings approach someone from the side and catch their initial micro-expression before they can mask it. That split-second reaction tells you exactly how they feel about you. Follow @biz.insider for more applicable business tips.
FIFA’s new World Cup 2026 ad introduces three CGI mascots: Maple the Moose 🇨🇦 Zayu the Jaguar 🇲🇽 Clutch the Eagle 🇺🇸 Each represents a host nation, bringing the #WeAre26 campaign to life with playful animation designed to unite fans and capture younger audiences ahead of the tournament. Follow @biz.insider for more business insights.
1.70M
67.9K
625
7mo ago
biz.insider
FIFA’s new World Cup 2026 ad introduces three CGI mascots: Maple the Moose 🇨🇦 Zayu the Jaguar 🇲🇽 Clutch the Eagle 🇺🇸 Each represents a host nation, bringing the #WeAre26 campaign to life with playful animation designed to unite fans and capture younger audiences ahead of the tournament. Follow @biz.insider for more business insights.

Business Insider (@biz.insider) Instagram Stats & Analytics

Business Insider (@biz.insider) has 286K Instagram followers with a 3.35% engagement rate over the past 12 months. Across 339 posts, Business Insider received 4.76M total likes and 20.8M impressions, averaging 14.0K likes per post. This page tracks Business Insider's performance metrics, top content, and engagement trends — updated daily.

Business Insider (@biz.insider) Instagram Analytics FAQ

How many Instagram followers does Business Insider have?+
Business Insider (@biz.insider) has 286K Instagram followers as of May 2026.
What is Business Insider's Instagram engagement rate?+
Business Insider's Instagram engagement rate is 3.35% over the last 12 months, based on 339 posts.
How many likes does Business Insider get on Instagram?+
Business Insider received 4.76M total likes across 339 posts in the last 12 months, averaging 14.0K likes per post.
How many Instagram impressions does Business Insider get?+
Business Insider's Instagram content generated 20.8M total impressions over the last 12 months.