instagram analytics
Last Year02/21/25 - 02/21/26
Comparable Performance:
followers
273K
impressions
155M
likes
4.7M
comments
38.3K
posts
423
engagement
2.89%
emv
$4.33M
Avg. per post
368K

Key Metrics

Distributions

Top Content

Ed Sheeran once DM’d Heinz with an idea for a commercial… and they actually made it. In the ad, Ed walks into a fancy restaurant, pulls out a ketchup bottle, and proves that authenticity beats perfection every time. A campaign born from genuine love for the product turned into viral marketing gold. Follow @biz.insider for more business insights.
19.9M
797K
3.2K
4mo ago
biz.insider
Ed Sheeran once DM’d Heinz with an idea for a commercial… and they actually made it. In the ad, Ed walks into a fancy restaurant, pulls out a ketchup bottle, and proves that authenticity beats perfection every time. A campaign born from genuine love for the product turned into viral marketing gold. Follow @biz.insider for more business insights.
Coca-Cola turned a bottle cap into an icebreaker. These special ‘Friendly Twist’ bottles could only be opened with another person’s bottle, forcing strangers to connect on college campuses. A simple design tweak turned product packaging into a social experience. Genius. Follow @biz.insider for more business insights.
12.9M
514K
4.53K
5mo ago
biz.insider
Coca-Cola turned a bottle cap into an icebreaker. These special ‘Friendly Twist’ bottles could only be opened with another person’s bottle, forcing strangers to connect on college campuses. A simple design tweak turned product packaging into a social experience. Genius. Follow @biz.insider for more business insights.
Burger King pulled off one of the smartest marketing plays ever and it only cost them a few thousand dollars. They sponsored a small, unknown football club (Stevenage FC) just to get their logo into the FIFA video game. Why? Because in FIFA, players can transfer stars like Ronaldo and Messi to any team even Stevenage. Then Burger King launched a challenge: score goals with Stevenage in FIFA and win free food. Suddenly, the world’s biggest names were wearing their logo on social media. The result? Massive viral exposure. Millions in brand value. And all from a team no one had heard of. Genius marketing isn’t about big budgets it’s about thinking creatively. Follow @biz.insider for more business insights
7.43M
297K
998
9mo ago
biz.insider
Burger King pulled off one of the smartest marketing plays ever and it only cost them a few thousand dollars. They sponsored a small, unknown football club (Stevenage FC) just to get their logo into the FIFA video game. Why? Because in FIFA, players can transfer stars like Ronaldo and Messi to any team even Stevenage. Then Burger King launched a challenge: score goals with Stevenage in FIFA and win free food. Suddenly, the world’s biggest names were wearing their logo on social media. The result? Massive viral exposure. Millions in brand value. And all from a team no one had heard of. Genius marketing isn’t about big budgets it’s about thinking creatively. Follow @biz.insider for more business insights
Jordan Belfort, the "Wolf of Wall Street," is known for his high-pressure sales tactics, which focus on persuasion, confidence, and urgency. His Straight Line Persuasion system teaches salespeople to control conversations and guide prospects toward a "yes" using a structured approach. 1. Build Rapport Quickly - Establish trust and credibility within seconds. 2. Create Urgency - Make the offer seem time-sensitive to push for immediate action. 3. Control the Sale - Keep the conversation on track by leading prospects toward a close. 4. Tonality & Body Language - Use enthusiasm and authority to appear confident. 5. Overcome Objections - Anticipate resistance and handle it smoothly 6. Sell the Vision, Not Just the Product - Make the prospect feel the emotional and financial benefits. 7. Looping Technique - If rejected, reframe and reinforce value until the prospect agrees. Belfort's method relies on psychology and persistence, making him a master salesman. Follow @biz.insider for more applicable business tips
7.28M
hidden
822
10mo ago
biz.insider
Jordan Belfort, the "Wolf of Wall Street," is known for his high-pressure sales tactics, which focus on persuasion, confidence, and urgency. His Straight Line Persuasion system teaches salespeople to control conversations and guide prospects toward a "yes" using a structured approach. 1. Build Rapport Quickly - Establish trust and credibility within seconds. 2. Create Urgency - Make the offer seem time-sensitive to push for immediate action. 3. Control the Sale - Keep the conversation on track by leading prospects toward a close. 4. Tonality & Body Language - Use enthusiasm and authority to appear confident. 5. Overcome Objections - Anticipate resistance and handle it smoothly 6. Sell the Vision, Not Just the Product - Make the prospect feel the emotional and financial benefits. 7. Looping Technique - If rejected, reframe and reinforce value until the prospect agrees. Belfort's method relies on psychology and persistence, making him a master salesman. Follow @biz.insider for more applicable business tips
49 years at the wheel of Mercedes. On his retirement day, BMW released a tribute ad that showed him leaving in a Mercedes… only to reveal a BMW i8 Roadster waiting in his garage. A perfect example of how rivals can honor each other with respect, while still keeping the competitive spirit alive. @bmw @mercedesbenz Follow @biz.insider for more business insights.
6.59M
264K
797
5mo ago
biz.insider
49 years at the wheel of Mercedes. On his retirement day, BMW released a tribute ad that showed him leaving in a Mercedes… only to reveal a BMW i8 Roadster waiting in his garage. A perfect example of how rivals can honor each other with respect, while still keeping the competitive spirit alive. @bmw @mercedesbenz Follow @biz.insider for more business insights.
Liquid Death didn’t just launch a smaller can. They built an entire ad around a joke everyone instantly recognizes, without ever saying it out loud. Every person in the ad says they prefer the smaller one. The audience fills in the rest. That’s the genius: They let cultural context do the work, turned a taboo joke into humor, and made a simple size change feel unforgettable. When people get the joke, they share the joke. Follow @biz.insider for more business insights.
5.45M
218K
1.23K
1mo ago
biz.insider
Liquid Death didn’t just launch a smaller can. They built an entire ad around a joke everyone instantly recognizes, without ever saying it out loud. Every person in the ad says they prefer the smaller one. The audience fills in the rest. That’s the genius: They let cultural context do the work, turned a taboo joke into humor, and made a simple size change feel unforgettable. When people get the joke, they share the joke. Follow @biz.insider for more business insights.
Lacoste did something no one expected: they removed their iconic crocodile and replaced it with 10 endangered species and the number of polos made for each animal matched how many were left in the wild. Each shirt became as rare as the species it represented. Instead of creating another “awareness campaign,” Lacoste turned exclusivity into a message. The fewer animals left, the fewer shirts made, making every polo feel like a statement, not merchandise. It’s a masterclass in branding: Use scarcity not just to sell a product, but to tell a story people can’t ignore. Follow @biz.insider for more business insights.
5.3M
212K
864
2mo ago
biz.insider
Lacoste did something no one expected: they removed their iconic crocodile and replaced it with 10 endangered species and the number of polos made for each animal matched how many were left in the wild. Each shirt became as rare as the species it represented. Instead of creating another “awareness campaign,” Lacoste turned exclusivity into a message. The fewer animals left, the fewer shirts made, making every polo feel like a statement, not merchandise. It’s a masterclass in branding: Use scarcity not just to sell a product, but to tell a story people can’t ignore. Follow @biz.insider for more business insights.
Mercedes used a chicken. Jaguar clapped back. Mercedes released a genius ad showing a chicken’s head staying perfectly still as its body moved highlighting how smooth their Magic Body Control system is. But Jaguar wasn’t having it. They fired back with their own ad: same chicken, but this time the jaguar eats it. Smooth… but savage. Follow @biz.insider for more business insights.
5.02M
201K
1.39K
8mo ago
biz.insider
Mercedes used a chicken. Jaguar clapped back. Mercedes released a genius ad showing a chicken’s head staying perfectly still as its body moved highlighting how smooth their Magic Body Control system is. But Jaguar wasn’t having it. They fired back with their own ad: same chicken, but this time the jaguar eats it. Smooth… but savage. Follow @biz.insider for more business insights.
DHL pulled off one of the smartest marketing stunts ever. They cooled down packages with a heat-activated message that disappeared when cold and reappeared as the box warmed up during delivery. Here’s the twist: They had their competitors deliver these packages. And once the boxes warmed up, the bold message appeared: “DHL is faster than this." Follow @biz.insider for more business insights
4.75M
190K
753
9mo ago
biz.insider
DHL pulled off one of the smartest marketing stunts ever. They cooled down packages with a heat-activated message that disappeared when cold and reappeared as the box warmed up during delivery. Here’s the twist: They had their competitors deliver these packages. And once the boxes warmed up, the bold message appeared: “DHL is faster than this." Follow @biz.insider for more business insights
Burger King said they’re the best fast food. So McDonald’s dropped this ad as a silent roast: The only way to stop kids from stealing your food… …is to switch to Burger King. A masterclass in subtle but savage marketing. Follow @biz.insider for more business insights.
3.92M
157K
2.5K
8mo ago
biz.insider
Burger King said they’re the best fast food. So McDonald’s dropped this ad as a silent roast: The only way to stop kids from stealing your food… …is to switch to Burger King. A masterclass in subtle but savage marketing. Follow @biz.insider for more business insights.
McDonald’s Italy pulled off a bold move they launched a mysterious ‘Single Burger’ with no branding and let the taste speak for itself. No logo, no packaging, just flavor. The result? People loved it… and were shocked to find out it was McDonald’s all along. A genius reminder: let your product do the talking. Follow @biz.insider for more business insights.
3.64M
146K
2K
7mo ago
biz.insider
McDonald’s Italy pulled off a bold move they launched a mysterious ‘Single Burger’ with no branding and let the taste speak for itself. No logo, no packaging, just flavor. The result? People loved it… and were shocked to find out it was McDonald’s all along. A genius reminder: let your product do the talking. Follow @biz.insider for more business insights.
Pizza Hut pulled off a genius marketing move selling frozen pizza boxes with a twist. Inside? A message revealing they don’t sell frozen pizza, just fresh dough made daily. Plus, a QR code for a free hot pizza. Smart way to take a jab at the competition while turning heads and winning hearts. Follow @biz.insider for more business insights
2.67M
107K
1.12K
8mo ago
biz.insider
Pizza Hut pulled off a genius marketing move selling frozen pizza boxes with a twist. Inside? A message revealing they don’t sell frozen pizza, just fresh dough made daily. Plus, a QR code for a free hot pizza. Smart way to take a jab at the competition while turning heads and winning hearts. Follow @biz.insider for more business insights
Pop Corners nailed nostalgia marketing. By bringing back Breaking Bad’s legendary duo, they didn’t just make an ad, they triggered cultural memory, grabbed attention instantly, and tied all that emotion straight to their product. Follow @biz.insider for more business insights.
2.66M
106K
758
6mo ago
biz.insider
Pop Corners nailed nostalgia marketing. By bringing back Breaking Bad’s legendary duo, they didn’t just make an ad, they triggered cultural memory, grabbed attention instantly, and tied all that emotion straight to their product. Follow @biz.insider for more business insights.
When a Coors Light ad broke during a baseball game, most saw a glitch but the brand saw a golden marketing opportunity. They turned the broken display into a viral campaign, proving that smart brands know how to use a seemingly bad situation to tweak the narrative and make a viral moment to benefit their marketing. Follow @biz.insider for more business insights.
2.39M
95.6K
122
8mo ago
biz.insider
When a Coors Light ad broke during a baseball game, most saw a glitch but the brand saw a golden marketing opportunity. They turned the broken display into a viral campaign, proving that smart brands know how to use a seemingly bad situation to tweak the narrative and make a viral moment to benefit their marketing. Follow @biz.insider for more business insights.
Lacoste made history by swapping their iconic crocodile for a GOAT 🐐 honoring Novak Djokovic with a limited edition collection. When your brand ambassador is the greatest of all time, the logo has to match. @lacoste @djokernole Follow @biz.insider for more business insights.
2.15M
86.1K
508
6mo ago
biz.insider
Lacoste made history by swapping their iconic crocodile for a GOAT 🐐 honoring Novak Djokovic with a limited edition collection. When your brand ambassador is the greatest of all time, the logo has to match. @lacoste @djokernole Follow @biz.insider for more business insights.
Apple didn’t dominate the market by selling better products they sold a belief. Instead of focusing on what they do, they focused on why they do it. People connect with purpose, not just features. That’s the secret behind their loyal following. Follow @biz.insider for more applicable business tips
1.97M
hidden
248
9mo ago
biz.insider
Apple didn’t dominate the market by selling better products they sold a belief. Instead of focusing on what they do, they focused on why they do it. People connect with purpose, not just features. That’s the secret behind their loyal following. Follow @biz.insider for more applicable business tips
A fan-made Liquid Death commercial, created entirely with AI, went viral overnight. The hyper-realistic visuals and entertaining scenarios impressed a lot of people, but it wasn’t even official. Credits: @too_short_for_modeling Follow @biz.insider for more business insights.
1.86M
74.6K
519
7mo ago
biz.insider
A fan-made Liquid Death commercial, created entirely with AI, went viral overnight. The hyper-realistic visuals and entertaining scenarios impressed a lot of people, but it wasn’t even official. Credits: @too_short_for_modeling Follow @biz.insider for more business insights.
Nescafé didn’t just sell coffee they created future customers. To break into the Japanese market, they launched a cartoon series aimed at kids. Then they released a candy based on the show… infused with coffee flavor. Fast forward 15 years Those same kids are now adults with a familiar taste they grew up loving. That’s brand strategy on another level Create nostalgia first, sell the product later. Play the long game, and you win big. Follow @biz.insider for more business content
1.86M
hidden
179
10mo ago
biz.insider
Nescafé didn’t just sell coffee they created future customers. To break into the Japanese market, they launched a cartoon series aimed at kids. Then they released a candy based on the show… infused with coffee flavor. Fast forward 15 years Those same kids are now adults with a familiar taste they grew up loving. That’s brand strategy on another level Create nostalgia first, sell the product later. Play the long game, and you win big. Follow @biz.insider for more business content
Pepsi’s Super Bowl commercial used Coca-Cola’s polar bear in a blind taste test to promote Pepsi Zero. Soon after, a fan-made Coca-Cola reply ad went viral. In the video, the bear wakes up from a nightmare and grabs a Coke, implying the Pepsi moment wasn’t real. The ad wasn’t official, but it spread widely online. It shows how powerful brand mascots have become. When an asset is iconic enough, the audience starts creating and distributing content around it extending the brand rivalry beyond paid campaigns. Coca-Cola AD creative agency: @unreel Follow @biz.insider for more creative ad campaigns.
1.84M
73.5K
628
1w ago
biz.insider
Pepsi’s Super Bowl commercial used Coca-Cola’s polar bear in a blind taste test to promote Pepsi Zero. Soon after, a fan-made Coca-Cola reply ad went viral. In the video, the bear wakes up from a nightmare and grabs a Coke, implying the Pepsi moment wasn’t real. The ad wasn’t official, but it spread widely online. It shows how powerful brand mascots have become. When an asset is iconic enough, the audience starts creating and distributing content around it extending the brand rivalry beyond paid campaigns. Coca-Cola AD creative agency: @unreel Follow @biz.insider for more creative ad campaigns.
Robert Greene reveals a subtle psychological trick to uncover hidden feelings approach someone from the side and catch their initial micro-expression before they can mask it. That split-second reaction tells you exactly how they feel about you. Follow @biz.insider for more applicable business tips.
1.71M
33.4K
400
7mo ago
biz.insider
Robert Greene reveals a subtle psychological trick to uncover hidden feelings approach someone from the side and catch their initial micro-expression before they can mask it. That split-second reaction tells you exactly how they feel about you. Follow @biz.insider for more applicable business tips.

Business Insider (@biz.insider) Instagram Stats & Analytics

Business Insider (@biz.insider) has 273K Instagram followers with a 2.89% engagement rate over the past 12 months. Across 423 posts, Business Insider received 4.70M total likes and 45.7M impressions, averaging 11.1K likes per post. This page tracks Business Insider's performance metrics, top content, and engagement trends — updated daily.

Business Insider (@biz.insider) Instagram Analytics FAQ

How many Instagram followers does Business Insider have?+
Business Insider (@biz.insider) has 273K Instagram followers as of February 2026.
What is Business Insider's Instagram engagement rate?+
Business Insider's Instagram engagement rate is 2.89% over the last 12 months, based on 423 posts.
How many likes does Business Insider get on Instagram?+
Business Insider received 4.70M total likes across 423 posts in the last year, averaging 11.1K likes per post.
How many Instagram impressions does Business Insider get?+
Business Insider's Instagram content generated 45.7M total impressions over the last 12 months.