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followers
286K
impressions
102M
likes
3.81M
comments
29.1K
posts
272
engagement
3.37%
emv
$3.03M
Average per post
376K

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Ed Sheeran once DM’d Heinz with an idea for a commercial… and they actually made it. In the ad, Ed walks into a fancy restaurant, pulls out a ketchup bottle, and proves that authenticity beats perfection every time. A campaign born from genuine love for the product turned into viral marketing gold. Follow @biz.insider for more business insights.
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biz.insider
Ed Sheeran once DM’d Heinz with an idea for a commercial… and they actually made it. In the ad, Ed walks into a fancy restaurant, pulls out a ketchup bottle, and proves that authenticity beats perfection every time. A campaign born from genuine love for the product turned into viral marketing gold. Follow @biz.insider for more business insights.
Coca-Cola turned a bottle cap into an icebreaker. These special ‘Friendly Twist’ bottles could only be opened with another person’s bottle, forcing strangers to connect on college campuses. A simple design tweak turned product packaging into a social experience. Genius. Follow @biz.insider for more business insights.
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Coca-Cola turned a bottle cap into an icebreaker. These special ‘Friendly Twist’ bottles could only be opened with another person’s bottle, forcing strangers to connect on college campuses. A simple design tweak turned product packaging into a social experience. Genius. Follow @biz.insider for more business insights.
49 years at the wheel of Mercedes. On his retirement day, BMW released a tribute ad that showed him leaving in a Mercedes… only to reveal a BMW i8 Roadster waiting in his garage. A perfect example of how rivals can honor each other with respect, while still keeping the competitive spirit alive. @bmw @mercedesbenz Follow @biz.insider for more business insights.
6.56M
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49 years at the wheel of Mercedes. On his retirement day, BMW released a tribute ad that showed him leaving in a Mercedes… only to reveal a BMW i8 Roadster waiting in his garage. A perfect example of how rivals can honor each other with respect, while still keeping the competitive spirit alive. @bmw @mercedesbenz Follow @biz.insider for more business insights.
Liquid Death didn’t just launch a smaller can. They built an entire ad around a joke everyone instantly recognizes, without ever saying it out loud. Every person in the ad says they prefer the smaller one. The audience fills in the rest. That’s the genius: They let cultural context do the work, turned a taboo joke into humor, and made a simple size change feel unforgettable. When people get the joke, they share the joke. Follow @biz.insider for more business insights.
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Liquid Death didn’t just launch a smaller can. They built an entire ad around a joke everyone instantly recognizes, without ever saying it out loud. Every person in the ad says they prefer the smaller one. The audience fills in the rest. That’s the genius: They let cultural context do the work, turned a taboo joke into humor, and made a simple size change feel unforgettable. When people get the joke, they share the joke. Follow @biz.insider for more business insights.
Lacoste did something no one expected: they removed their iconic crocodile and replaced it with 10 endangered species and the number of polos made for each animal matched how many were left in the wild. Each shirt became as rare as the species it represented. Instead of creating another “awareness campaign,” Lacoste turned exclusivity into a message. The fewer animals left, the fewer shirts made, making every polo feel like a statement, not merchandise. It’s a masterclass in branding: Use scarcity not just to sell a product, but to tell a story people can’t ignore. Follow @biz.insider for more business insights.
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Lacoste did something no one expected: they removed their iconic crocodile and replaced it with 10 endangered species and the number of polos made for each animal matched how many were left in the wild. Each shirt became as rare as the species it represented. Instead of creating another “awareness campaign,” Lacoste turned exclusivity into a message. The fewer animals left, the fewer shirts made, making every polo feel like a statement, not merchandise. It’s a masterclass in branding: Use scarcity not just to sell a product, but to tell a story people can’t ignore. Follow @biz.insider for more business insights.
Burger King said they’re the best fast food. So McDonald’s dropped this ad as a silent roast: The only way to stop kids from stealing your food… …is to switch to Burger King. A masterclass in subtle but savage marketing. Follow @biz.insider for more business insights.
3.91M
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biz.insider
Burger King said they’re the best fast food. So McDonald’s dropped this ad as a silent roast: The only way to stop kids from stealing your food… …is to switch to Burger King. A masterclass in subtle but savage marketing. Follow @biz.insider for more business insights.
McDonald’s Italy pulled off a bold move they launched a mysterious ‘Single Burger’ with no branding and let the taste speak for itself. No logo, no packaging, just flavor. The result? People loved it… and were shocked to find out it was McDonald’s all along. A genius reminder: let your product do the talking. Follow @biz.insider for more business insights.
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McDonald’s Italy pulled off a bold move they launched a mysterious ‘Single Burger’ with no branding and let the taste speak for itself. No logo, no packaging, just flavor. The result? People loved it… and were shocked to find out it was McDonald’s all along. A genius reminder: let your product do the talking. Follow @biz.insider for more business insights.
Pop Corners nailed nostalgia marketing. By bringing back Breaking Bad’s legendary duo, they didn’t just make an ad, they triggered cultural memory, grabbed attention instantly, and tied all that emotion straight to their product. Follow @biz.insider for more business insights.
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Pop Corners nailed nostalgia marketing. By bringing back Breaking Bad’s legendary duo, they didn’t just make an ad, they triggered cultural memory, grabbed attention instantly, and tied all that emotion straight to their product. Follow @biz.insider for more business insights.
Dyson released an April Fools ad introducing a “pet range” for grooming animals. The idea was simple. Take their premium hair tools and apply them to pets. Same design. Same tone. Same level of detail. Everything about it looked like a real product launch. That’s why it worked. People didn’t immediately question it. The ad stayed completely on-brand, which made the concept feel believable. Instead of going overly comedic, they treated it like a serious release. And that’s what made it stand out. It blurred the line between joke and reality and ended up going viral because of it. @dyson Follow @biz.insider for more creative campaigns.
2.35M
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biz.insider
Dyson released an April Fools ad introducing a “pet range” for grooming animals. The idea was simple. Take their premium hair tools and apply them to pets. Same design. Same tone. Same level of detail. Everything about it looked like a real product launch. That’s why it worked. People didn’t immediately question it. The ad stayed completely on-brand, which made the concept feel believable. Instead of going overly comedic, they treated it like a serious release. And that’s what made it stand out. It blurred the line between joke and reality and ended up going viral because of it. @dyson Follow @biz.insider for more creative campaigns.
Lacoste made history by swapping their iconic crocodile for a GOAT 🐐 honoring Novak Djokovic with a limited edition collection. When your brand ambassador is the greatest of all time, the logo has to match. @lacoste @djokernole Follow @biz.insider for more business insights.
2.15M
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Lacoste made history by swapping their iconic crocodile for a GOAT 🐐 honoring Novak Djokovic with a limited edition collection. When your brand ambassador is the greatest of all time, the logo has to match. @lacoste @djokernole Follow @biz.insider for more business insights.
Pepsi’s Super Bowl commercial used Coca-Cola’s polar bear in a blind taste test to promote Pepsi Zero. Soon after, a fan-made Coca-Cola reply ad went viral. In the video, the bear wakes up from a nightmare and grabs a Coke, implying the Pepsi moment wasn’t real. The ad wasn’t official, but it spread widely online. It shows how powerful brand mascots have become. When an asset is iconic enough, the audience starts creating and distributing content around it extending the brand rivalry beyond paid campaigns. Coca-Cola AD creative agency: @unreel Follow @biz.insider for more creative ad campaigns.
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biz.insider
Pepsi’s Super Bowl commercial used Coca-Cola’s polar bear in a blind taste test to promote Pepsi Zero. Soon after, a fan-made Coca-Cola reply ad went viral. In the video, the bear wakes up from a nightmare and grabs a Coke, implying the Pepsi moment wasn’t real. The ad wasn’t official, but it spread widely online. It shows how powerful brand mascots have become. When an asset is iconic enough, the audience starts creating and distributing content around it extending the brand rivalry beyond paid campaigns. Coca-Cola AD creative agency: @unreel Follow @biz.insider for more creative ad campaigns.
A fan-made Liquid Death commercial, created entirely with AI, went viral overnight. The hyper-realistic visuals and entertaining scenarios impressed a lot of people, but it wasn’t even official. Credits: @too_short_for_modeling Follow @biz.insider for more business insights.
1.86M
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biz.insider
A fan-made Liquid Death commercial, created entirely with AI, went viral overnight. The hyper-realistic visuals and entertaining scenarios impressed a lot of people, but it wasn’t even official. Credits: @too_short_for_modeling Follow @biz.insider for more business insights.
Robert Greene reveals a subtle psychological trick to uncover hidden feelings approach someone from the side and catch their initial micro-expression before they can mask it. That split-second reaction tells you exactly how they feel about you. Follow @biz.insider for more applicable business tips.
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Robert Greene reveals a subtle psychological trick to uncover hidden feelings approach someone from the side and catch their initial micro-expression before they can mask it. That split-second reaction tells you exactly how they feel about you. Follow @biz.insider for more applicable business tips.
FIFA’s new World Cup 2026 ad introduces three CGI mascots: Maple the Moose 🇨🇦 Zayu the Jaguar 🇲🇽 Clutch the Eagle 🇺🇸 Each represents a host nation, bringing the #WeAre26 campaign to life with playful animation designed to unite fans and capture younger audiences ahead of the tournament. Follow @biz.insider for more business insights.
1.70M
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biz.insider
FIFA’s new World Cup 2026 ad introduces three CGI mascots: Maple the Moose 🇨🇦 Zayu the Jaguar 🇲🇽 Clutch the Eagle 🇺🇸 Each represents a host nation, bringing the #WeAre26 campaign to life with playful animation designed to unite fans and capture younger audiences ahead of the tournament. Follow @biz.insider for more business insights.
Volvo replaced the steering wheel of their FMX truck with a hamster wheel. The hamster’s tiny movements were enough to guide the 15-ton truck down a dangerous quarry road, proving just how smooth and precise Volvo’s Dynamic Steering system really is. Sometimes, the best way to stand out isn’t just by telling people your product is great, it’s by showing it in a way they’ll never forget. Follow @biz.insider for more business insights.
1.51M
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biz.insider
Volvo replaced the steering wheel of their FMX truck with a hamster wheel. The hamster’s tiny movements were enough to guide the 15-ton truck down a dangerous quarry road, proving just how smooth and precise Volvo’s Dynamic Steering system really is. Sometimes, the best way to stand out isn’t just by telling people your product is great, it’s by showing it in a way they’ll never forget. Follow @biz.insider for more business insights.
This might be the ballsiest sponsorship in football history. During a match against FC Barcelona, CD Leganés made a bold move replacing the usual ad space on their shorts with the Testicular Cancer Society’s logo, positioned right where the disease strikes. The goal? Break the taboo. Start conversations. And most importantly save lives through early detection. Follow @biz.insider for more business insights.
1.30M
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biz.insider
This might be the ballsiest sponsorship in football history. During a match against FC Barcelona, CD Leganés made a bold move replacing the usual ad space on their shorts with the Testicular Cancer Society’s logo, positioned right where the disease strikes. The goal? Break the taboo. Start conversations. And most importantly save lives through early detection. Follow @biz.insider for more business insights.
McDonald’s is testing how far its brand can extend beyond food. In a limited campaign, the company introduced dog toys at the drive-thru, targeting customers who increasingly treat pets like family members. The move taps into a growing pet-parent economy, where brands compete not just for attention, but for emotional relevance inside everyday routines. Rather than launching a new product category, McDonald’s used a familiar format, the drive-thru and the toy, to stay culturally relevant and highly shareable. The result: a simple idea built for virality, not advertising. Follow @biz.insider for more business insights.
1.29M
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biz.insider
McDonald’s is testing how far its brand can extend beyond food. In a limited campaign, the company introduced dog toys at the drive-thru, targeting customers who increasingly treat pets like family members. The move taps into a growing pet-parent economy, where brands compete not just for attention, but for emotional relevance inside everyday routines. Rather than launching a new product category, McDonald’s used a familiar format, the drive-thru and the toy, to stay culturally relevant and highly shareable. The result: a simple idea built for virality, not advertising. Follow @biz.insider for more business insights.
After Apple dropped the iPhone 17 ‘Pro,’ KitKat joined the fun with their own launch the Four Finger Pro. Same chocolate bar, new ‘Pro’ name. A clever parody that pokes fun at how every new release gets the Pro label, even when nothing really changes. @kitkat Follow @biz.insider for more business insights.
1.15M
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biz.insider
After Apple dropped the iPhone 17 ‘Pro,’ KitKat joined the fun with their own launch the Four Finger Pro. Same chocolate bar, new ‘Pro’ name. A clever parody that pokes fun at how every new release gets the Pro label, even when nothing really changes. @kitkat Follow @biz.insider for more business insights.
Good leaders set more than strategy. They set the emotional climate of the team. Leadership experts often say that “leaders bring the weather.” That means the energy a leader brings into the room becomes the environment everyone else works in. If a leader shows up frustrated, stressed, or reactive, that tension spreads across the team. People become cautious, communication breaks down, and performance usually drops. But when a leader brings calm, clarity, and confidence, the opposite happens. The team feels more secure, more focused, and more willing to perform at a high level. Leadership is not just about decisions and direction. It’s also about the emotional environment you create every day. Media: AB Talks - YT Speaker: @melrobbins Follow @biz.insider for more applicable business tips.
1.10M
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biz.insider
Good leaders set more than strategy. They set the emotional climate of the team. Leadership experts often say that “leaders bring the weather.” That means the energy a leader brings into the room becomes the environment everyone else works in. If a leader shows up frustrated, stressed, or reactive, that tension spreads across the team. People become cautious, communication breaks down, and performance usually drops. But when a leader brings calm, clarity, and confidence, the opposite happens. The team feels more secure, more focused, and more willing to perform at a high level. Leadership is not just about decisions and direction. It’s also about the emotional environment you create every day. Media: AB Talks - YT Speaker: @melrobbins Follow @biz.insider for more applicable business tips.
When Argentina took off with the World Cup trophy, PedidosYa sent a push notification to every user: "Your order is on the way." No one placed an order they were talking about the trophy. A brilliant moment of national pride turned into one of the most creative real-time marketing moves ever. Follow @biz.insider for more business insights.
1.06M
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biz.insider
When Argentina took off with the World Cup trophy, PedidosYa sent a push notification to every user: "Your order is on the way." No one placed an order they were talking about the trophy. A brilliant moment of national pride turned into one of the most creative real-time marketing moves ever. Follow @biz.insider for more business insights.

Business Insider (@biz.insider) Instagram Stats & Analytics

Business Insider (@biz.insider) has 286K Instagram followers with a 3.37% engagement rate over the past 12 months. Across 272 posts, Business Insider received 3.81M total likes and 14.2M impressions, averaging 14.0K likes per post. This page tracks Business Insider's performance metrics, top content, and engagement trends — updated daily.

Business Insider (@biz.insider) Instagram Analytics FAQ

How many Instagram followers does Business Insider have?+
Business Insider (@biz.insider) has 286K Instagram followers as of June 2026.
What is Business Insider's Instagram engagement rate?+
Business Insider's Instagram engagement rate is 3.37% over the last 12 months, based on 272 posts.
How many likes does Business Insider get on Instagram?+
Business Insider received 3.81M total likes across 272 posts in the last 12 months, averaging 14.0K likes per post.
How many Instagram impressions does Business Insider get?+
Business Insider's Instagram content generated 14.2M total impressions over the last 12 months.