NewGet @biz.insider's full report
instagram analytics
Similar Accounts:
followers
286K
impressions
55.7M
likes
1.97M
comments
13.5K
posts
173
engagement
2.58%
emv
$1.62M
Average per post
322K

Key Metrics

Distributions

Top Content

Ed Sheeran once DM’d Heinz with an idea for a commercial… and they actually made it. In the ad, Ed walks into a fancy restaurant, pulls out a ketchup bottle, and proves that authenticity beats perfection every time. A campaign born from genuine love for the product turned into viral marketing gold. Follow @biz.insider for more business insights.
19.9M
794K
3.18K
12mo ago
biz.insider
Ed Sheeran once DM’d Heinz with an idea for a commercial… and they actually made it. In the ad, Ed walks into a fancy restaurant, pulls out a ketchup bottle, and proves that authenticity beats perfection every time. A campaign born from genuine love for the product turned into viral marketing gold. Follow @biz.insider for more business insights.
Liquid Death didn’t just launch a smaller can. They built an entire ad around a joke everyone instantly recognizes, without ever saying it out loud. Every person in the ad says they prefer the smaller one. The audience fills in the rest. That’s the genius: They let cultural context do the work, turned a taboo joke into humor, and made a simple size change feel unforgettable. When people get the joke, they share the joke. Follow @biz.insider for more business insights.
5.42M
217K
1.21K
8mo ago
biz.insider
Liquid Death didn’t just launch a smaller can. They built an entire ad around a joke everyone instantly recognizes, without ever saying it out loud. Every person in the ad says they prefer the smaller one. The audience fills in the rest. That’s the genius: They let cultural context do the work, turned a taboo joke into humor, and made a simple size change feel unforgettable. When people get the joke, they share the joke. Follow @biz.insider for more business insights.
Lacoste did something no one expected: they removed their iconic crocodile and replaced it with 10 endangered species and the number of polos made for each animal matched how many were left in the wild. Each shirt became as rare as the species it represented. Instead of creating another “awareness campaign,” Lacoste turned exclusivity into a message. The fewer animals left, the fewer shirts made, making every polo feel like a statement, not merchandise. It’s a masterclass in branding: Use scarcity not just to sell a product, but to tell a story people can’t ignore. Follow @biz.insider for more business insights.
5.26M
210K
852
10mo ago
biz.insider
Lacoste did something no one expected: they removed their iconic crocodile and replaced it with 10 endangered species and the number of polos made for each animal matched how many were left in the wild. Each shirt became as rare as the species it represented. Instead of creating another “awareness campaign,” Lacoste turned exclusivity into a message. The fewer animals left, the fewer shirts made, making every polo feel like a statement, not merchandise. It’s a masterclass in branding: Use scarcity not just to sell a product, but to tell a story people can’t ignore. Follow @biz.insider for more business insights.
Dyson released an April Fools ad introducing a “pet range” for grooming animals. The idea was simple. Take their premium hair tools and apply them to pets. Same design. Same tone. Same level of detail. Everything about it looked like a real product launch. That’s why it worked. People didn’t immediately question it. The ad stayed completely on-brand, which made the concept feel believable. Instead of going overly comedic, they treated it like a serious release. And that’s what made it stand out. It blurred the line between joke and reality and ended up going viral because of it. @dyson Follow @biz.insider for more creative campaigns.
2.34M
93.7K
591
6mo ago
biz.insider
Dyson released an April Fools ad introducing a “pet range” for grooming animals. The idea was simple. Take their premium hair tools and apply them to pets. Same design. Same tone. Same level of detail. Everything about it looked like a real product launch. That’s why it worked. People didn’t immediately question it. The ad stayed completely on-brand, which made the concept feel believable. Instead of going overly comedic, they treated it like a serious release. And that’s what made it stand out. It blurred the line between joke and reality and ended up going viral because of it. @dyson Follow @biz.insider for more creative campaigns.
Pepsi’s Super Bowl commercial used Coca-Cola’s polar bear in a blind taste test to promote Pepsi Zero. Soon after, a fan-made Coca-Cola reply ad went viral. In the video, the bear wakes up from a nightmare and grabs a Coke, implying the Pepsi moment wasn’t real. The ad wasn’t official, but it spread widely online. It shows how powerful brand mascots have become. When an asset is iconic enough, the audience starts creating and distributing content around it extending the brand rivalry beyond paid campaigns. Coca-Cola AD creative agency: @unreel Follow @biz.insider for more creative ad campaigns.
1.96M
78.2K
649
7mo ago
biz.insider
Pepsi’s Super Bowl commercial used Coca-Cola’s polar bear in a blind taste test to promote Pepsi Zero. Soon after, a fan-made Coca-Cola reply ad went viral. In the video, the bear wakes up from a nightmare and grabs a Coke, implying the Pepsi moment wasn’t real. The ad wasn’t official, but it spread widely online. It shows how powerful brand mascots have become. When an asset is iconic enough, the audience starts creating and distributing content around it extending the brand rivalry beyond paid campaigns. Coca-Cola AD creative agency: @unreel Follow @biz.insider for more creative ad campaigns.
McDonald’s is testing how far its brand can extend beyond food. In a limited campaign, the company introduced dog toys at the drive-thru, targeting customers who increasingly treat pets like family members. The move taps into a growing pet-parent economy, where brands compete not just for attention, but for emotional relevance inside everyday routines. Rather than launching a new product category, McDonald’s used a familiar format, the drive-thru and the toy, to stay culturally relevant and highly shareable. The result: a simple idea built for virality, not advertising. Follow @biz.insider for more business insights.
1.29M
51.7K
495
9mo ago
biz.insider
McDonald’s is testing how far its brand can extend beyond food. In a limited campaign, the company introduced dog toys at the drive-thru, targeting customers who increasingly treat pets like family members. The move taps into a growing pet-parent economy, where brands compete not just for attention, but for emotional relevance inside everyday routines. Rather than launching a new product category, McDonald’s used a familiar format, the drive-thru and the toy, to stay culturally relevant and highly shareable. The result: a simple idea built for virality, not advertising. Follow @biz.insider for more business insights.
Good leaders set more than strategy. They set the emotional climate of the team. Leadership experts often say that “leaders bring the weather.” That means the energy a leader brings into the room becomes the environment everyone else works in. If a leader shows up frustrated, stressed, or reactive, that tension spreads across the team. People become cautious, communication breaks down, and performance usually drops. But when a leader brings calm, clarity, and confidence, the opposite happens. The team feels more secure, more focused, and more willing to perform at a high level. Leadership is not just about decisions and direction. It’s also about the emotional environment you create every day. Media: AB Talks - YT Speaker: @melrobbins Follow @biz.insider for more applicable business tips.
1.22M
59.0K
241
6mo ago
biz.insider
Good leaders set more than strategy. They set the emotional climate of the team. Leadership experts often say that “leaders bring the weather.” That means the energy a leader brings into the room becomes the environment everyone else works in. If a leader shows up frustrated, stressed, or reactive, that tension spreads across the team. People become cautious, communication breaks down, and performance usually drops. But when a leader brings calm, clarity, and confidence, the opposite happens. The team feels more secure, more focused, and more willing to perform at a high level. Leadership is not just about decisions and direction. It’s also about the emotional environment you create every day. Media: AB Talks - YT Speaker: @melrobbins Follow @biz.insider for more applicable business tips.
Big brands used to rely almost entirely on celebrities and polished ad campaigns. Now they’re watching TikTok for regular people creating content that already feels authentic to millions online. After a fan-made Dr Pepper jingle went viral on TikTok, the brand turned the original creator’s voice into an official national commercial instead of recreating the trend themselves. That’s the shift happening in marketing right now. Internet culture moves faster than traditional advertising, and brands are starting to realize that smaller creators often create more believable and culturally relevant content than million-dollar campaigns. Follow @biz.insider for more creative campaigns.
932K
37.3K
473
4mo ago
biz.insider
Big brands used to rely almost entirely on celebrities and polished ad campaigns. Now they’re watching TikTok for regular people creating content that already feels authentic to millions online. After a fan-made Dr Pepper jingle went viral on TikTok, the brand turned the original creator’s voice into an official national commercial instead of recreating the trend themselves. That’s the shift happening in marketing right now. Internet culture moves faster than traditional advertising, and brands are starting to realize that smaller creators often create more believable and culturally relevant content than million-dollar campaigns. Follow @biz.insider for more creative campaigns.
TD Bank wanted to promote fractional investing, the ability to own a small part of big companies. The challenge was they couldn’t legally use those companies’ logos in their ads. So instead of showing the logos, they built billboards with cut-out windows and placed them in front of real stores. When people looked through the cut-out, they saw only a portion of the logo behind it. That visual directly represented owning a fraction of a company. The strategy works because it takes a complex financial concept and turns it into something instantly understandable. Instead of explaining fractional shares, they showed it in a real-world context people already recognize. It also uses the environment as part of the ad, making the message feel more natural and attention-grabbing without relying on traditional visuals. Follow @biz.insider for more creative campaign brake downs.
814K
32.6K
127
5mo ago
biz.insider
TD Bank wanted to promote fractional investing, the ability to own a small part of big companies. The challenge was they couldn’t legally use those companies’ logos in their ads. So instead of showing the logos, they built billboards with cut-out windows and placed them in front of real stores. When people looked through the cut-out, they saw only a portion of the logo behind it. That visual directly represented owning a fraction of a company. The strategy works because it takes a complex financial concept and turns it into something instantly understandable. Instead of explaining fractional shares, they showed it in a real-world context people already recognize. It also uses the environment as part of the ad, making the message feel more natural and attention-grabbing without relying on traditional visuals. Follow @biz.insider for more creative campaign brake downs.
In a market overflowing with AI and CGI, Apple chose to go in the opposite direction. Their new Apple TV teaser was made entirely with practical effects, real glass and a production crew crafting every frame. It’s more than a creative choice; it’s a strategic message. When everyone chases automation, authenticity becomes a competitive advantage. What do you think about this? Follow @biz.insider for more business insights.
752K
30.1K
496
10mo ago
biz.insider
In a market overflowing with AI and CGI, Apple chose to go in the opposite direction. Their new Apple TV teaser was made entirely with practical effects, real glass and a production crew crafting every frame. It’s more than a creative choice; it’s a strategic message. When everyone chases automation, authenticity becomes a competitive advantage. What do you think about this? Follow @biz.insider for more business insights.
Most people ignore in-flight safety demonstrations. Emirates took that exact behavior and turned it into an opportunity. Instead of trying to improve the message inside the plane, they moved it into a completely different environment. They staged a live safety demonstration in a baseball stadium right before the game, when attention is naturally at its highest. The routine followed the same structure as a real in-flight briefing, but it was adapted to the setting using baseball elements. This made the message feel relevant to the moment instead of repetitive. The key strategy is simple: take a familiar format people ignore and place it in an unexpected context where they are more likely to pay attention. By doing this as a live pre-game performance and turning it into an ad, they achieved two things: • captured real audience attention in the moment • created content that is more engaging when distributed online This is a good example of how changing the context can make an existing message more effective without changing the message itself. Follow @biz.insider for more creative campaign brake downs.
689K
27.6K
211
5mo ago
biz.insider
Most people ignore in-flight safety demonstrations. Emirates took that exact behavior and turned it into an opportunity. Instead of trying to improve the message inside the plane, they moved it into a completely different environment. They staged a live safety demonstration in a baseball stadium right before the game, when attention is naturally at its highest. The routine followed the same structure as a real in-flight briefing, but it was adapted to the setting using baseball elements. This made the message feel relevant to the moment instead of repetitive. The key strategy is simple: take a familiar format people ignore and place it in an unexpected context where they are more likely to pay attention. By doing this as a live pre-game performance and turning it into an ad, they achieved two things: • captured real audience attention in the moment • created content that is more engaging when distributed online This is a good example of how changing the context can make an existing message more effective without changing the message itself. Follow @biz.insider for more creative campaign brake downs.
Most people negotiate pay the wrong way. They walk in with comparisons, pressure, or ultimatums. The smarter move isn’t to demand more money, it’s to frame the conversation around growth. Instead of asking for a raise, ask how to grow into one. Show that higher pay comes with higher value, clearer impact, and long-term alignment. When both sides see the upside, compensation stops being a confrontation and becomes a progression. Speaker: @simonsinek Podcast: @thediaryofaceopodcast Follow @biz.insider for more applicable business tips.
675K
12.8K
105
8mo ago
biz.insider
Most people negotiate pay the wrong way. They walk in with comparisons, pressure, or ultimatums. The smarter move isn’t to demand more money, it’s to frame the conversation around growth. Instead of asking for a raise, ask how to grow into one. Show that higher pay comes with higher value, clearer impact, and long-term alignment. When both sides see the upside, compensation stops being a confrontation and becomes a progression. Speaker: @simonsinek Podcast: @thediaryofaceopodcast Follow @biz.insider for more applicable business tips.
Nothing in a business matters if nothing is being sold. You can have the best product, branding, and strategy, but without sales, the business slowly dies. Sales isn’t a department. It’s the heartbeat of the entire company. Speaker: @mcuban Podcast: @emmagrede Follow @biz.insider for more applicable business tips.
641K
18.9K
217
8mo ago
biz.insider
Nothing in a business matters if nothing is being sold. You can have the best product, branding, and strategy, but without sales, the business slowly dies. Sales isn’t a department. It’s the heartbeat of the entire company. Speaker: @mcuban Podcast: @emmagrede Follow @biz.insider for more applicable business tips.
Simon Sinek shares a story about a shoe salesman in 1950s Los Angeles who understood a simple psychological principle: too many options reduce the likelihood of making a decision. When a customer asked to try on a pair of shoes, he would bring it. If they asked for another, he would bring that too. But when they asked for a third pair, he would first ask which of the previous two he should take away before bringing the next one. The goal was to keep the customer choosing between two options at a time. Limiting choices reduces overwhelm and makes it easier for people to commit. In sales, structuring the decision is often more effective than adding more options. Speaker: @simonsinek Follow @biz.insider for more applicable business tips.
607K
hidden
48
7mo ago
biz.insider
Simon Sinek shares a story about a shoe salesman in 1950s Los Angeles who understood a simple psychological principle: too many options reduce the likelihood of making a decision. When a customer asked to try on a pair of shoes, he would bring it. If they asked for another, he would bring that too. But when they asked for a third pair, he would first ask which of the previous two he should take away before bringing the next one. The goal was to keep the customer choosing between two options at a time. Limiting choices reduces overwhelm and makes it easier for people to commit. In sales, structuring the decision is often more effective than adding more options. Speaker: @simonsinek Follow @biz.insider for more applicable business tips.
After McDonald’s pulled its AI-generated Christmas ad following public backlash, Burger King moved fast with a reply of its own. Instead of launching a full campaign, Burger King used the moment to make a point: when brands rely too heavily on AI, they risk losing control of their creative and even handing the spotlight to competitors. The response wasn’t about production quality. It was about timing, cultural awareness, and knowing when to join the conversation. This is real-time marketing done right: low effort, high relevance, and perfectly aligned with brand personality. Follow @biz.insider for more creative campaigns.
597K
23.9K
391
9mo ago
biz.insider
After McDonald’s pulled its AI-generated Christmas ad following public backlash, Burger King moved fast with a reply of its own. Instead of launching a full campaign, Burger King used the moment to make a point: when brands rely too heavily on AI, they risk losing control of their creative and even handing the spotlight to competitors. The response wasn’t about production quality. It was about timing, cultural awareness, and knowing when to join the conversation. This is real-time marketing done right: low effort, high relevance, and perfectly aligned with brand personality. Follow @biz.insider for more creative campaigns.
Most people think persuasion is about saying the right thing. In reality, it’s often about what you don’t say. Instead of fully explaining an idea, you give people two clear pieces of information that naturally fit together… and let them connect the dots themselves. When someone arrives at a conclusion on their own, it feels like their idea, not yours. And people trust their own ideas more than anything you could tell them. That’s what makes this tactic so effective in sales and marketing. Speaker: @chasehughesofficial Podcast: @thediaryofaceopodcast Follow @biz.insider for more applicable business tips.
555K
11.5K
116
5mo ago
biz.insider
Most people think persuasion is about saying the right thing. In reality, it’s often about what you don’t say. Instead of fully explaining an idea, you give people two clear pieces of information that naturally fit together… and let them connect the dots themselves. When someone arrives at a conclusion on their own, it feels like their idea, not yours. And people trust their own ideas more than anything you could tell them. That’s what makes this tactic so effective in sales and marketing. Speaker: @chasehughesofficial Podcast: @thediaryofaceopodcast Follow @biz.insider for more applicable business tips.
Most people speak without rhythm. They rush, flatten their tone, and deliver information with no structure. That’s why even CEOs and leaders often struggle to hold attention. As Joe Navarro explains, cadence is what makes people listen. When someone speaks with rhythm, pauses, and emphasis, the message becomes easier to follow and the emotion behind it becomes clear. People don’t just hear cadence. They feel it. And that’s what turns talking into influence. Speaker: @joenavarro_official Podcast: @thediaryofaceopodcast Follow @biz.insider for more applicable business tips.
489K
22.0K
106
7mo ago
biz.insider
Most people speak without rhythm. They rush, flatten their tone, and deliver information with no structure. That’s why even CEOs and leaders often struggle to hold attention. As Joe Navarro explains, cadence is what makes people listen. When someone speaks with rhythm, pauses, and emphasis, the message becomes easier to follow and the emotion behind it becomes clear. People don’t just hear cadence. They feel it. And that’s what turns talking into influence. Speaker: @joenavarro_official Podcast: @thediaryofaceopodcast Follow @biz.insider for more applicable business tips.
Doritos took marketing to new heights literally. To promote its new Doritos Dippers, the brand staged a world-record attempt for the longest cheese pull at Cheddar Gorge in the UK. A helicopter lifted a giant Dorito chip over a massive bowl of melted cheese blending spectacle, virality, and brand storytelling in one stunt. Follow @biz.insider for more business insights.
482K
19.3K
286
11mo ago
biz.insider
Doritos took marketing to new heights literally. To promote its new Doritos Dippers, the brand staged a world-record attempt for the longest cheese pull at Cheddar Gorge in the UK. A helicopter lifted a giant Dorito chip over a massive bowl of melted cheese blending spectacle, virality, and brand storytelling in one stunt. Follow @biz.insider for more business insights.
Want people to say "yes" more often? Rory Sutherland shares a powerful persuasion trick: Instead of demanding or guilt-tripping, simply ask for help. Phrasing your request as "Could you help me with this?" triggers a psychological response that makes people far more likely to agree. It's not manipulation it's understanding how humans work. Follow @biz.insider for more applicable business tips
474K
7.81K
53
5mo ago
biz.insider
Want people to say "yes" more often? Rory Sutherland shares a powerful persuasion trick: Instead of demanding or guilt-tripping, simply ask for help. Phrasing your request as "Could you help me with this?" triggers a psychological response that makes people far more likely to agree. It's not manipulation it's understanding how humans work. Follow @biz.insider for more applicable business tips
Customers don't always need you to fix everything what they really remember is how much you cared to try. Simon Sinek explains that genuine effort builds loyalty, even when the outcome isn't perfect. It's not about giving them exactly what they asked for, it's about showing them they matter. Follow @biz.insider for more applicable business tips
467K
9.65K
99
7mo ago
biz.insider
Customers don't always need you to fix everything what they really remember is how much you cared to try. Simon Sinek explains that genuine effort builds loyalty, even when the outcome isn't perfect. It's not about giving them exactly what they asked for, it's about showing them they matter. Follow @biz.insider for more applicable business tips

Business Insider (@biz.insider) Instagram Stats & Analytics

Business Insider (@biz.insider) has 286K Instagram followers with a 2.58% engagement rate over the past 12 months. Across 173 posts, Business Insider received 1.97M total likes and 55.7M impressions, averaging 11.4K likes per post. This page tracks Business Insider's performance metrics, top content, and engagement trends — updated daily.

Business Insider (@biz.insider) Instagram Analytics FAQ

How many Instagram followers does Business Insider have?+
Business Insider (@biz.insider) has 286K Instagram followers as of October 2026.
What is Business Insider's Instagram engagement rate?+
Business Insider's Instagram engagement rate is 2.58% over the last 12 months, based on 173 posts.
How many likes does Business Insider get on Instagram?+
Business Insider received 1.97M total likes across 173 posts in the last 12 months, averaging 11.4K likes per post.
How many Instagram impressions does Business Insider get?+
Business Insider's Instagram content generated 55.7M total impressions over the last 12 months.
Instagram competitor analysisCompare this account with the rest of its marketBenchmark any public Instagram account against as many competitors as define your category, with history back to each account's first post.