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impressions
21M
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817K
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posts
539
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A small, ash-covered doll holding a “Remember Hiroshima” sign that was discovered inside Disneyland’s “It’s a Small World” ride on Sunday was the work of agency @dcx.nyc, which teamed up with Ben & Jerry’s co-founder @yobencohen to mark the 80th anniversary of the atomic bombing in Japan. The act, which drew coverage from Politico, Fox News and others, was carried out under the banner of Up In Arms, a new activist initiative launched by Cohen to protest unchecked Pentagon spending and promote redirecting funds toward social needs like education, housing and health care. The sooty doll, set against the colorful backdrop of “It’s a Small World,” was intended to spark debate on what war does to children. 📲 Read the full story at the link in bio. 🔗
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A small, ash-covered doll holding a “Remember Hiroshima” sign that was discovered inside Disneyland’s “It’s a Small World” ride on Sunday was the work of agency @dcx.nyc, which teamed up with Ben & Jerry’s co-founder @yobencohen to mark the 80th anniversary of the atomic bombing in Japan. The act, which drew coverage from Politico, Fox News and others, was carried out under the banner of Up In Arms, a new activist initiative launched by Cohen to protest unchecked Pentagon spending and promote redirecting funds toward social needs like education, housing and health care. The sooty doll, set against the colorful backdrop of “It’s a Small World,” was intended to spark debate on what war does to children. 📲 Read the full story at the link in bio. 🔗
Goodyear Tire & Rubber Co. takes a blast to the past to flex its long-standing history in the tire game, in a spot featuring archival footage of its cameos in movies, space missions, legendary NASCAR races and more. “Still,” led creatively by BBH USA, showcases the brand’s past and present achievements, from its presence on winning race cars to aircraft carriers and even spacecraft on the moon. Shane Reid, most recently known for his work on “Deadpool & Wolverine,” edited the film, blending old and new footage, cut to Dr. Dre’s “Still D.R.E.” The track reinforces the brand’s message of excellence and momentum. The words still, forever and always appear in all caps before the Goodyear logo is shown multiple times at the end of the ad. 📲 Read more at the link in our bio. #creativity #marketing #advertising
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Goodyear Tire & Rubber Co. takes a blast to the past to flex its long-standing history in the tire game, in a spot featuring archival footage of its cameos in movies, space missions, legendary NASCAR races and more. “Still,” led creatively by BBH USA, showcases the brand’s past and present achievements, from its presence on winning race cars to aircraft carriers and even spacecraft on the moon. Shane Reid, most recently known for his work on “Deadpool & Wolverine,” edited the film, blending old and new footage, cut to Dr. Dre’s “Still D.R.E.” The track reinforces the brand’s message of excellence and momentum. The words still, forever and always appear in all caps before the Goodyear logo is shown multiple times at the end of the ad. 📲 Read more at the link in our bio. #creativity #marketing #advertising
Twelve years ago—before some of its youngest customers were even born—@aerie stopped retouching people and bodies in its imagery and marketing. Five months ago, the @americaneagle sibling clothing brand evolved that pledge, promising that it would never use AI-generated bodies. Now, Aerie is out with a campaign emphasizing its commitment to “real.” As part of the push, the brand is turning to @pamelaanderson, a ‘90s icon who has recently gained icon status with Gen Z for her own newly natural style. “When things are moving so fast in an AI world, we will hold steady and amplify our realness,” said Stacey McCormick, chief marketing officer at Aerie. “In a way, even if we stand out for being real, that’s good for us—we want to make sure our community and consumer knows that’s a real person.” Aerie worked with @weareshadow on creative and PR. @ovative_group handled media duties. 📲 Read about the full campaign at the link in our bio. 🔗
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Twelve years ago—before some of its youngest customers were even born—@aerie stopped retouching people and bodies in its imagery and marketing. Five months ago, the @americaneagle sibling clothing brand evolved that pledge, promising that it would never use AI-generated bodies. Now, Aerie is out with a campaign emphasizing its commitment to “real.” As part of the push, the brand is turning to @pamelaanderson, a ‘90s icon who has recently gained icon status with Gen Z for her own newly natural style. “When things are moving so fast in an AI world, we will hold steady and amplify our realness,” said Stacey McCormick, chief marketing officer at Aerie. “In a way, even if we stand out for being real, that’s good for us—we want to make sure our community and consumer knows that’s a real person.” Aerie worked with @weareshadow on creative and PR. @ovative_group handled media duties. 📲 Read about the full campaign at the link in our bio. 🔗
Now, the dead can really dance. @liquiddeath has teamed up with @spotify for the grooviest bit of funeral merch yet: an urn equipped with a built-in wireless speaker so the deceased can still enjoy their jams into the afterlife. The limited-edition product goes on sale today through Liquid Death’s website and includes a digital experience on Spotify that helps users craft their “forever mix.” 📲 Read more on the Eternal Playlist Urn at the link in our bio. 🔗
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Now, the dead can really dance. @liquiddeath has teamed up with @spotify for the grooviest bit of funeral merch yet: an urn equipped with a built-in wireless speaker so the deceased can still enjoy their jams into the afterlife. The limited-edition product goes on sale today through Liquid Death’s website and includes a digital experience on Spotify that helps users craft their “forever mix.” 📲 Read more on the Eternal Playlist Urn at the link in our bio. 🔗
Crowds line up for Dairy Boy’s pop-ups in New York, though many have never heard of founder @paigelorenze—and she prefers it that way. While most creator-led brands rely on their founders’ fame, Lorenze spent the past year deliberately removing herself from Dairy Boy’s public image. And it’s paying off, as Ad Age’s Gillian Follett reports. Swipe for how this approach is rewriting the creator brand playbook. ➡️ 📲 Read the full story at our link in bio. 🔗
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Crowds line up for Dairy Boy’s pop-ups in New York, though many have never heard of founder @paigelorenze—and she prefers it that way. While most creator-led brands rely on their founders’ fame, Lorenze spent the past year deliberately removing herself from Dairy Boy’s public image. And it’s paying off, as Ad Age’s Gillian Follett reports. Swipe for how this approach is rewriting the creator brand playbook. ➡️ 📲 Read the full story at our link in bio. 🔗
“Scrubs” is back, and Disney is prescribing a rather large dose of outdoor advertising. The beloved cult classic comedy returned to the airwaves—and 11 million viewers—on Feb. 25 (on ABC, and next day on Hulu). To promote it, Disney whipped up an unusual piece of OOH advertising in Los Angeles: a 3-D “pillboard” that displays the show’s characters inside oversized pill packaging. Disney collaborated with agency MACH27 (formerly known as WC+A) on the concept, which originated as a key art idea. Disney liked it enough to expand it into a real-world installation designed to grab attention and reinforce the show’s offbeat sense of humor. 📲 Read about the full campaign at the link in our bio. 🔗
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“Scrubs” is back, and Disney is prescribing a rather large dose of outdoor advertising. The beloved cult classic comedy returned to the airwaves—and 11 million viewers—on Feb. 25 (on ABC, and next day on Hulu). To promote it, Disney whipped up an unusual piece of OOH advertising in Los Angeles: a 3-D “pillboard” that displays the show’s characters inside oversized pill packaging. Disney collaborated with agency MACH27 (formerly known as WC+A) on the concept, which originated as a key art idea. Disney liked it enough to expand it into a real-world installation designed to grab attention and reinforce the show’s offbeat sense of humor. 📲 Read about the full campaign at the link in our bio. 🔗
The world may still never know. But it doesn’t hurt to ask again. 👀 🍭 @tootsieroll Industries is reopening one of candy’s greatest mysteries, with a refresh of its classic “How Many Licks” TV commercial that first aired in 1970. The new version preserves the dialogue and vibe of the original with updated animation and new voices meant to introduce younger generations to Tootsie Pops—and play on booming consumer interest in nostalgia. 
Originally created by @doner_agency, “How Many Licks” romanced the journey to the chewy chocolate core of the Tootsie Pop lollipop. But no creature—even the wise Mr. Owl—can resist biting into it instead of reaching it gradually by licking.
 Millions of Gen X children absorbed the ad along with their Saturday morning cartoons, piquing their own curiosity about Tootsie Pop. It has continued to run annually around the Halloween season, according to the company. 📲 Read about the full campaign at the link in bio. 🔗
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The world may still never know. But it doesn’t hurt to ask again. 👀 🍭 @tootsieroll Industries is reopening one of candy’s greatest mysteries, with a refresh of its classic “How Many Licks” TV commercial that first aired in 1970. The new version preserves the dialogue and vibe of the original with updated animation and new voices meant to introduce younger generations to Tootsie Pops—and play on booming consumer interest in nostalgia. 
Originally created by @doner_agency, “How Many Licks” romanced the journey to the chewy chocolate core of the Tootsie Pop lollipop. But no creature—even the wise Mr. Owl—can resist biting into it instead of reaching it gradually by licking.
 Millions of Gen X children absorbed the ad along with their Saturday morning cartoons, piquing their own curiosity about Tootsie Pop. It has continued to run annually around the Halloween season, according to the company. 📲 Read about the full campaign at the link in bio. 🔗
🚘 @volvocars new original typeface is very on brand. The automaker, which has long focused on safety, just developed a custom font it says makes driving safer. Called Volvo Centum, the typeface was developed with type studio @dalton.maag and is designed specifically for digital dashboards, which are becoming ever more common. Volvo Centum is intended to make on-screen info easier to process while driving, with letterforms shaped to register quickly at a glance on instrument panels and touchscreens, so drivers can get their eyes back on the road. 📲 Read the full story about Volvo’s new typeface at the link in our bio. 🔗
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🚘 @volvocars new original typeface is very on brand. The automaker, which has long focused on safety, just developed a custom font it says makes driving safer. Called Volvo Centum, the typeface was developed with type studio @dalton.maag and is designed specifically for digital dashboards, which are becoming ever more common. Volvo Centum is intended to make on-screen info easier to process while driving, with letterforms shaped to register quickly at a glance on instrument panels and touchscreens, so drivers can get their eyes back on the road. 📲 Read the full story about Volvo’s new typeface at the link in our bio. 🔗
@salesforce is returning to the Super Bowl with a new teammate: YouTube juggernaut @mrbeast 👀 MrBeast, whose real name is Jimmy Donaldson, will work with the software company to produce its Super Bowl ad. It’s unclear whether Donaldson, who has built a following of 461 million YouTube subscribers (the most of any channel on the platform), will appear in the commercial or just oversee its production. A Salesforce spokesperson confirmed this year’s commercial will air during the national broadcast of the game, but declined to share details about the length of the ad or whether an agency is involved. 📲 Read more about the teaser at the link in our bio. 🔗
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@salesforce is returning to the Super Bowl with a new teammate: YouTube juggernaut @mrbeast 👀 MrBeast, whose real name is Jimmy Donaldson, will work with the software company to produce its Super Bowl ad. It’s unclear whether Donaldson, who has built a following of 461 million YouTube subscribers (the most of any channel on the platform), will appear in the commercial or just oversee its production. A Salesforce spokesperson confirmed this year’s commercial will air during the national broadcast of the game, but declined to share details about the length of the ad or whether an agency is involved. 📲 Read more about the teaser at the link in our bio. 🔗
📸 @polaroid is taking a memorable stand against screen fatigue and the omnipresence of AI and digital everything with a campaign for the Polaroid Flip themed “The Camera for an Analog Life.” The effort, centered on a series of out-of-home ads, aims to remind consumers of the joy and meaning found in real-world experiences by encouraging them to put down their phones and embrace a more tangible way of capturing memories. “We are analog creatures, built to connect through our senses but the more we lose ourselves in digital algorithms, the more we drift away from empathy and real connection,” said Patricia Varella (@callmepat.darling), brand and creative director at Polaroid. “There is something magical in a Polaroid picture. It captures the humanness in all of us, wrinkles and all, and reminds us that the best of life happens in the real, physical world.” 📲 Read more about the full campaign at the link in our bio. 🔗
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📸 @polaroid is taking a memorable stand against screen fatigue and the omnipresence of AI and digital everything with a campaign for the Polaroid Flip themed “The Camera for an Analog Life.” The effort, centered on a series of out-of-home ads, aims to remind consumers of the joy and meaning found in real-world experiences by encouraging them to put down their phones and embrace a more tangible way of capturing memories. “We are analog creatures, built to connect through our senses but the more we lose ourselves in digital algorithms, the more we drift away from empathy and real connection,” said Patricia Varella (@callmepat.darling), brand and creative director at Polaroid. “There is something magical in a Polaroid picture. It captures the humanness in all of us, wrinkles and all, and reminds us that the best of life happens in the real, physical world.” 📲 Read more about the full campaign at the link in our bio. 🔗
@walmart has unveiled the next chapter of its Dr. Seuss-inspired “WhoKnewVille” holiday campaign, with @waltongogginsbonafide playing the Grinch. The “White Lotus” actor is already a Walmart advertising regular; he appeared in the “Who Knew?” campaign earlier this year, which encouraged people to take a fresh look at the retail giant. That work has now expanded into the holidays with “WhoKnewVille,” which is Walmart’s version of Whoville, the colorful, picturesque town from the 1957 Seuss classic “How the Grinch Stole Christmas.” David Hartman, VP of creative at Walmart, said the retailer was looking for a way to extend the “Who Knew?” platform—and that both the “Who” concept and Goggins himself fit nicely with the Seuss material. Walmart worked directly with @drseuss Enterprises on the campaign, along with @publicisgroupe agencies @fallon, @leo.nyc, @thecommunityagency, @contenderlabs and @digitas.na. “We wanted to bring the platform into a very crowded retail landscape during the holiday timeframe and create a world that felt nostalgic and recognizable,” Hartman told Ad Age. 📲 Read the full story and watch the full spot at the link in our bio. 🔗
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@walmart has unveiled the next chapter of its Dr. Seuss-inspired “WhoKnewVille” holiday campaign, with @waltongogginsbonafide playing the Grinch. The “White Lotus” actor is already a Walmart advertising regular; he appeared in the “Who Knew?” campaign earlier this year, which encouraged people to take a fresh look at the retail giant. That work has now expanded into the holidays with “WhoKnewVille,” which is Walmart’s version of Whoville, the colorful, picturesque town from the 1957 Seuss classic “How the Grinch Stole Christmas.” David Hartman, VP of creative at Walmart, said the retailer was looking for a way to extend the “Who Knew?” platform—and that both the “Who” concept and Goggins himself fit nicely with the Seuss material. Walmart worked directly with @drseuss Enterprises on the campaign, along with @publicisgroupe agencies @fallon, @leo.nyc, @thecommunityagency, @contenderlabs and @digitas.na. “We wanted to bring the platform into a very crowded retail landscape during the holiday timeframe and create a world that felt nostalgic and recognizable,” Hartman told Ad Age. 📲 Read the full story and watch the full spot at the link in our bio. 🔗
🧥 @columbia1938 is embracing its maverick roots with a new global campaign titled “Engineered for Whatever,” marking a fresh chapter in the brand’s nearly 90-year history. The initiative revives the irreverent tone and rugged spirit of Columbia’s marketing from the 1980s and ’90s—an era when its humor and relentless gear testing helped establish the company as a force in the outdoor industry. The campaign, created with @aandeddb in London, showcases Columbia’s high-performance gear in exaggerated, unpredictable scenarios meant to reflect the chaos of real-world outdoor adventures. Rolling out across all consumer touchpoints and marketing platforms, the effort reinforces the durability and technical rigor behind Columbia products—no matter the conditions they face. 📲 Read about the full campaign at the link in bio. 🔗
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🧥 @columbia1938 is embracing its maverick roots with a new global campaign titled “Engineered for Whatever,” marking a fresh chapter in the brand’s nearly 90-year history. The initiative revives the irreverent tone and rugged spirit of Columbia’s marketing from the 1980s and ’90s—an era when its humor and relentless gear testing helped establish the company as a force in the outdoor industry. The campaign, created with @aandeddb in London, showcases Columbia’s high-performance gear in exaggerated, unpredictable scenarios meant to reflect the chaos of real-world outdoor adventures. Rolling out across all consumer touchpoints and marketing platforms, the effort reinforces the durability and technical rigor behind Columbia products—no matter the conditions they face. 📲 Read about the full campaign at the link in bio. 🔗
Have you ever ordered French fries but have nowhere to put the ketchup? 🍟 Not to worry. @heinz is rolling out a snazzy new fry container, the so-called “Heinz Dipper,” designed by @rethinkideas, that has a compartment for the condiment built directly into the box, thus make dipping possible without juggling sauce packets or improvising in other regrettable ways. The idea stems from how people actually eat fries on the go, where spills are common and efficiency is key. @zenograms handled PR for the campaign, with paid media support from Nectar. 📲 Read about the full campaign at the link in our bio. 🔗
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Have you ever ordered French fries but have nowhere to put the ketchup? 🍟 Not to worry. @heinz is rolling out a snazzy new fry container, the so-called “Heinz Dipper,” designed by @rethinkideas, that has a compartment for the condiment built directly into the box, thus make dipping possible without juggling sauce packets or improvising in other regrettable ways. The idea stems from how people actually eat fries on the go, where spills are common and efficiency is key. @zenograms handled PR for the campaign, with paid media support from Nectar. 📲 Read about the full campaign at the link in our bio. 🔗
The Clydesdales are back this year. And @drinkgaragebeer is here to clean up after them. The upstart brewer, which was Ad Age’s Marketer of the Year for 2025, is taking some of the wind out of Budweiser’s sails this week with a parody ad—featuring @jason.kelce and Beau Allen. 📲 Read about the full campaign, which will air locally in the Philadelphia area during the Super Bowl, at the link in our bio. 🔗
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The Clydesdales are back this year. And @drinkgaragebeer is here to clean up after them. The upstart brewer, which was Ad Age’s Marketer of the Year for 2025, is taking some of the wind out of Budweiser’s sails this week with a parody ad—featuring @jason.kelce and Beau Allen. 📲 Read about the full campaign, which will air locally in the Philadelphia area during the Super Bowl, at the link in our bio. 🔗
Exactly a year after the New York City spent $3.5 million on “Flaco’s Law,” which rolled out rodent contraceptives alongside trash containerization, a creative protest from @mothernewyork points out that vermin can get free birth control in New York, but most American women can’t. Congress blocked the federal Right to Contraception Act last year, leaving millions of women with limited or no access, while rats got government-subsidized relief. Mother is leaning into the irony with a campaign called “Ratify Birth Control.” On Friday, which is #WorldContraceptionDay, the agency will stage a “Rat Rally” in Tompkins Square Park at 4 p.m. Participants will don whiskered masks and rally to call for the same rights for women already granted to the city’s four-legged trash dwellers. 📲 Read about the full campaign at the link in bio. 🔗
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Exactly a year after the New York City spent $3.5 million on “Flaco’s Law,” which rolled out rodent contraceptives alongside trash containerization, a creative protest from @mothernewyork points out that vermin can get free birth control in New York, but most American women can’t. Congress blocked the federal Right to Contraception Act last year, leaving millions of women with limited or no access, while rats got government-subsidized relief. Mother is leaning into the irony with a campaign called “Ratify Birth Control.” On Friday, which is #WorldContraceptionDay, the agency will stage a “Rat Rally” in Tompkins Square Park at 4 p.m. Participants will don whiskered masks and rally to call for the same rights for women already granted to the city’s four-legged trash dwellers. 📲 Read about the full campaign at the link in bio. 🔗
At five years old, @bubble is ready to grow up. The DTC skincare brand, which has made a name for itself as a playful, colorfully packaged option for Gen Alpha and Gen Z consumers, is debuting its first paid ad campaign—a 360-degree spot starring actor @itsmeleighton. Ad Age’s Adrianne Pasquarelli spoke with Bubble founder and CEO Shai Eisenman about the decision to launch the campaign now and what it signals about the company’s future. 🔗 Read more at the link in our bio.
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At five years old, @bubble is ready to grow up. The DTC skincare brand, which has made a name for itself as a playful, colorfully packaged option for Gen Alpha and Gen Z consumers, is debuting its first paid ad campaign—a 360-degree spot starring actor @itsmeleighton. Ad Age’s Adrianne Pasquarelli spoke with Bubble founder and CEO Shai Eisenman about the decision to launch the campaign now and what it signals about the company’s future. 🔗 Read more at the link in our bio.
McDonald’s AI-generated holiday ad from the Netherlands has been getting all sorts of flak in recent days. But a response video recreating one of the AI actors from the spot to rail against it is the most humiliating punch yet. The response, from an agency called All Trades Co, takes a character from the McDonald’s spot and gives her a full video of her own. She doesn’t hold back in skewering the spot, which the fast-food chain pulled off YouTube earlier this week after criticism from some quarters. In all, it’s a savagely entertaining way to reiterate what many in the industry have been advocating for all along as AI has encroached on creativity: human-made ads starring humans. 📲 Read about the full takedown at the link in bio. 🔗
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McDonald’s AI-generated holiday ad from the Netherlands has been getting all sorts of flak in recent days. But a response video recreating one of the AI actors from the spot to rail against it is the most humiliating punch yet. The response, from an agency called All Trades Co, takes a character from the McDonald’s spot and gives her a full video of her own. She doesn’t hold back in skewering the spot, which the fast-food chain pulled off YouTube earlier this week after criticism from some quarters. In all, it’s a savagely entertaining way to reiterate what many in the industry have been advocating for all along as AI has encroached on creativity: human-made ads starring humans. 📲 Read about the full takedown at the link in bio. 🔗
@ikea’s price tags become a storytelling device in a subtle new campaign running in Sweden. The effort, developed with agency @akestamholst, is themed “Wherever Life Goes.” It reimagines the tag as a storytelling device, narrating the emotional and practical shifts that come with life’s constant changes. “Life changes constantly,” said Jonas Westberg, marketing communications lead at Ikea Sweden. “We move in together, apart, have children, change jobs or discover new hobbies. No matter what happens, the home should be able to keep up. With this campaign, we want to show how Ikea can be a reliable companion through life’s changes.” 📲 Read about the full campaign at the link in our bio. 🔗
241K
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@ikea’s price tags become a storytelling device in a subtle new campaign running in Sweden. The effort, developed with agency @akestamholst, is themed “Wherever Life Goes.” It reimagines the tag as a storytelling device, narrating the emotional and practical shifts that come with life’s constant changes. “Life changes constantly,” said Jonas Westberg, marketing communications lead at Ikea Sweden. “We move in together, apart, have children, change jobs or discover new hobbies. No matter what happens, the home should be able to keep up. With this campaign, we want to show how Ikea can be a reliable companion through life’s changes.” 📲 Read about the full campaign at the link in our bio. 🔗
🍕 @dominos is getting into sonic branding with a mnemonic, “Dommmino’s.” 🎶 With help from musical artist @shaboozey, the mnemonic marks the first time the pizza chain has widely deployed a jingle. “‘Mmm’ in and of itself is universal,” said Kate Trumbull, Domino’s global chief marketing officer. “It doesn’t matter if you’re in China or you’re in Uruguay or you’re in Belgium. Even a baby can say ‘mmm.’ What’s so exciting about this is we’ve really never had a global brand platform and certainly not a global jingle. But because it’s baked into our name and it’s sort of language agnostic, we’re seeing that so many of our markets around the world want to adopt it with us.” With Shaboozey, Domino’s is gaining a celebrity whose endorsement value is on the rise. 📲 Read more on how Domino’s new look was designed for user-generated content at the link in bio. 🔗
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🍕 @dominos is getting into sonic branding with a mnemonic, “Dommmino’s.” 🎶 With help from musical artist @shaboozey, the mnemonic marks the first time the pizza chain has widely deployed a jingle. “‘Mmm’ in and of itself is universal,” said Kate Trumbull, Domino’s global chief marketing officer. “It doesn’t matter if you’re in China or you’re in Uruguay or you’re in Belgium. Even a baby can say ‘mmm.’ What’s so exciting about this is we’ve really never had a global brand platform and certainly not a global jingle. But because it’s baked into our name and it’s sort of language agnostic, we’re seeing that so many of our markets around the world want to adopt it with us.” With Shaboozey, Domino’s is gaining a celebrity whose endorsement value is on the rise. 📲 Read more on how Domino’s new look was designed for user-generated content at the link in bio. 🔗
After running a Super Bowl commercial last February, @openai is now launching its first extended brand campaign for @chatgpt with a series of ads featuring evocative, slice-of-life stories that double as product demos—showing how people are exploring and expressing themselves using the fast-growing AI assistant. Three 30-second spots show everyday vignettes, shot in a cinematic style, of people using ChatGPT to help them with various ordinary yet exploratory tasks: cooking a meal for a new girlfriend, kick-starting a workout regimen, planning a trip with a sibling. The spots were made in-house in collaboration with indie agency startup @isleofany and director @milesjay. 📲 Read about ChatGPT’s first major brand campaign at the link in our bio. 🔗
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After running a Super Bowl commercial last February, @openai is now launching its first extended brand campaign for @chatgpt with a series of ads featuring evocative, slice-of-life stories that double as product demos—showing how people are exploring and expressing themselves using the fast-growing AI assistant. Three 30-second spots show everyday vignettes, shot in a cinematic style, of people using ChatGPT to help them with various ordinary yet exploratory tasks: cooking a meal for a new girlfriend, kick-starting a workout regimen, planning a trip with a sibling. The spots were made in-house in collaboration with indie agency startup @isleofany and director @milesjay. 📲 Read about ChatGPT’s first major brand campaign at the link in our bio. 🔗

Ad Age (@adage) Instagram Stats & Analytics

Ad Age (@adage) has 545K Instagram followers with a 3.63% engagement rate over the past 12 months. Across 539 posts, Ad Age received 817K total likes and 4.69M impressions, averaging 1.52K likes per post. This page tracks Ad Age's performance metrics, top content, and engagement trends — updated daily.

Ad Age (@adage) Instagram Analytics FAQ

How many Instagram followers does Ad Age have?+
Ad Age (@adage) has 545K Instagram followers as of April 2026.
What is Ad Age's Instagram engagement rate?+
Ad Age's Instagram engagement rate is 3.63% over the last 12 months, based on 539 posts.
How many likes does Ad Age get on Instagram?+
Ad Age received 817K total likes across 539 posts in the last 12 months, averaging 1.52K likes per post.
How many Instagram impressions does Ad Age get?+
Ad Age's Instagram content generated 4.69M total impressions over the last 12 months.