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@whitleavitt is entering the C-suite. ✨ After helping bring dirty soda into the mainstream, the “Secret Lives of Mormon Wives” star is joining dirty soda chain @drinkcoolsips as its first chief creative and brand officer. In her new role, announced today, Leavitt will oversee “creative direction and brand vision at the executive level” for the New York-based dirty soda shop, according to Cool Sips founder Andrew Moger. Dirty soda is a beverage that blends soda with flavored syrups, creams and fruit juices, and it’s deeply rooted among members of The Church of Jesus Christ of Latter-day Saints, of which Leavitt is a member. “Whitney represents exactly where this category came from and where it’s going,” Moger wrote in an email. “Dirty soda didn’t start in a boardroom, it grew through culture and social momentum. As one of the original drivers of that movement, Whitney has an authentic connection to the audience and a proven understanding of what resonates.” Leavitt told Ad Age she contacted Cool Sips about joining the brand’s marketing team in February, shortly after beginning her ongoing Broadway run in “Chicago.” She discovered Cool Sips while searching for a caterer for her Broadway debut party, surprised to find the Utah-born dirty soda trend had made its way to New York. 📲 Read the full story from Gillian Follett to learn more about Leavitt’s new role and her transition from Utah to the Big Apple. 🔗
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@whitleavitt is entering the C-suite. ✨ After helping bring dirty soda into the mainstream, the “Secret Lives of Mormon Wives” star is joining dirty soda chain @drinkcoolsips as its first chief creative and brand officer. In her new role, announced today, Leavitt will oversee “creative direction and brand vision at the executive level” for the New York-based dirty soda shop, according to Cool Sips founder Andrew Moger. Dirty soda is a beverage that blends soda with flavored syrups, creams and fruit juices, and it’s deeply rooted among members of The Church of Jesus Christ of Latter-day Saints, of which Leavitt is a member. “Whitney represents exactly where this category came from and where it’s going,” Moger wrote in an email. “Dirty soda didn’t start in a boardroom, it grew through culture and social momentum. As one of the original drivers of that movement, Whitney has an authentic connection to the audience and a proven understanding of what resonates.” Leavitt told Ad Age she contacted Cool Sips about joining the brand’s marketing team in February, shortly after beginning her ongoing Broadway run in “Chicago.” She discovered Cool Sips while searching for a caterer for her Broadway debut party, surprised to find the Utah-born dirty soda trend had made its way to New York. 📲 Read the full story from Gillian Follett to learn more about Leavitt’s new role and her transition from Utah to the Big Apple. 🔗
Twelve years ago—before some of its youngest customers were even born—@aerie stopped retouching people and bodies in its imagery and marketing. Five months ago, the @americaneagle sibling clothing brand evolved that pledge, promising that it would never use AI-generated bodies. Now, Aerie is out with a campaign emphasizing its commitment to “real.” As part of the push, the brand is turning to @pamelaanderson, a ‘90s icon who has recently gained icon status with Gen Z for her own newly natural style. “When things are moving so fast in an AI world, we will hold steady and amplify our realness,” said Stacey McCormick, chief marketing officer at Aerie. “In a way, even if we stand out for being real, that’s good for us—we want to make sure our community and consumer knows that’s a real person.” Aerie worked with @weareshadow on creative and PR. @ovative_group handled media duties. 📲 Read about the full campaign at the link in our bio. 🔗
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Twelve years ago—before some of its youngest customers were even born—@aerie stopped retouching people and bodies in its imagery and marketing. Five months ago, the @americaneagle sibling clothing brand evolved that pledge, promising that it would never use AI-generated bodies. Now, Aerie is out with a campaign emphasizing its commitment to “real.” As part of the push, the brand is turning to @pamelaanderson, a ‘90s icon who has recently gained icon status with Gen Z for her own newly natural style. “When things are moving so fast in an AI world, we will hold steady and amplify our realness,” said Stacey McCormick, chief marketing officer at Aerie. “In a way, even if we stand out for being real, that’s good for us—we want to make sure our community and consumer knows that’s a real person.” Aerie worked with @weareshadow on creative and PR. @ovative_group handled media duties. 📲 Read about the full campaign at the link in our bio. 🔗
💪 @mothernewyork wants subway bros to train harder for stroller duty. The agency is marking Mother’s Day with a tongue-in-cheek fitness initiative aimed at one of New York’s most stubborn transit headaches: lugging strollers up subway stairs. The agency’s new “M.A.M.A. Training” program—short for Men Assisting Moms Ascending—reimagines stroller assistance as a kind of urban athletic challenge, complete with a real-life workout class in Brooklyn. The campaign riffs on the rise of functional fitness trends, just with nontraditional gym equipment.  “Whether it was offering me a seat when I was pregnant or helping with my stroller now, as a new mom, I’ve noticed that probably nine out of 10 times, the people who offer to help on public transit are usually women,” said Sara Carr, creative director at Mother. “It’s anecdotal, of course, but other moms we spoke to reported the same thing. Moms are incredibly strong, but strollers are heavy! Hopefully, now the men of New York will be strong enough to help out, too.” 📲 Read about the full campaign at the link in our bio. 🔗
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💪 @mothernewyork wants subway bros to train harder for stroller duty. The agency is marking Mother’s Day with a tongue-in-cheek fitness initiative aimed at one of New York’s most stubborn transit headaches: lugging strollers up subway stairs. The agency’s new “M.A.M.A. Training” program—short for Men Assisting Moms Ascending—reimagines stroller assistance as a kind of urban athletic challenge, complete with a real-life workout class in Brooklyn. The campaign riffs on the rise of functional fitness trends, just with nontraditional gym equipment.  “Whether it was offering me a seat when I was pregnant or helping with my stroller now, as a new mom, I’ve noticed that probably nine out of 10 times, the people who offer to help on public transit are usually women,” said Sara Carr, creative director at Mother. “It’s anecdotal, of course, but other moms we spoke to reported the same thing. Moms are incredibly strong, but strollers are heavy! Hopefully, now the men of New York will be strong enough to help out, too.” 📲 Read about the full campaign at the link in our bio. 🔗
Now, the dead can really dance. @liquiddeath has teamed up with @spotify for the grooviest bit of funeral merch yet: an urn equipped with a built-in wireless speaker so the deceased can still enjoy their jams into the afterlife. The limited-edition product goes on sale today through Liquid Death’s website and includes a digital experience on Spotify that helps users craft their “forever mix.” 📲 Read more on the Eternal Playlist Urn at the link in our bio. 🔗
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Now, the dead can really dance. @liquiddeath has teamed up with @spotify for the grooviest bit of funeral merch yet: an urn equipped with a built-in wireless speaker so the deceased can still enjoy their jams into the afterlife. The limited-edition product goes on sale today through Liquid Death’s website and includes a digital experience on Spotify that helps users craft their “forever mix.” 📲 Read more on the Eternal Playlist Urn at the link in our bio. 🔗
Crowds line up for Dairy Boy’s pop-ups in New York, though many have never heard of founder @paigelorenze—and she prefers it that way. While most creator-led brands rely on their founders’ fame, Lorenze spent the past year deliberately removing herself from Dairy Boy’s public image. And it’s paying off, as Ad Age’s Gillian Follett reports. Swipe for how this approach is rewriting the creator brand playbook. ➡️ 📲 Read the full story at our link in bio. 🔗
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Crowds line up for Dairy Boy’s pop-ups in New York, though many have never heard of founder @paigelorenze—and she prefers it that way. While most creator-led brands rely on their founders’ fame, Lorenze spent the past year deliberately removing herself from Dairy Boy’s public image. And it’s paying off, as Ad Age’s Gillian Follett reports. Swipe for how this approach is rewriting the creator brand playbook. ➡️ 📲 Read the full story at our link in bio. 🔗
“Scrubs” is back, and Disney is prescribing a rather large dose of outdoor advertising. The beloved cult classic comedy returned to the airwaves—and 11 million viewers—on Feb. 25 (on ABC, and next day on Hulu). To promote it, Disney whipped up an unusual piece of OOH advertising in Los Angeles: a 3-D “pillboard” that displays the show’s characters inside oversized pill packaging. Disney collaborated with agency MACH27 (formerly known as WC+A) on the concept, which originated as a key art idea. Disney liked it enough to expand it into a real-world installation designed to grab attention and reinforce the show’s offbeat sense of humor. 📲 Read about the full campaign at the link in our bio. 🔗
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“Scrubs” is back, and Disney is prescribing a rather large dose of outdoor advertising. The beloved cult classic comedy returned to the airwaves—and 11 million viewers—on Feb. 25 (on ABC, and next day on Hulu). To promote it, Disney whipped up an unusual piece of OOH advertising in Los Angeles: a 3-D “pillboard” that displays the show’s characters inside oversized pill packaging. Disney collaborated with agency MACH27 (formerly known as WC+A) on the concept, which originated as a key art idea. Disney liked it enough to expand it into a real-world installation designed to grab attention and reinforce the show’s offbeat sense of humor. 📲 Read about the full campaign at the link in our bio. 🔗
The world may still never know. But it doesn’t hurt to ask again. 👀 🍭 @tootsieroll Industries is reopening one of candy’s greatest mysteries, with a refresh of its classic “How Many Licks” TV commercial that first aired in 1970. The new version preserves the dialogue and vibe of the original with updated animation and new voices meant to introduce younger generations to Tootsie Pops—and play on booming consumer interest in nostalgia. 
Originally created by @doner_agency, “How Many Licks” romanced the journey to the chewy chocolate core of the Tootsie Pop lollipop. But no creature—even the wise Mr. Owl—can resist biting into it instead of reaching it gradually by licking.
 Millions of Gen X children absorbed the ad along with their Saturday morning cartoons, piquing their own curiosity about Tootsie Pop. It has continued to run annually around the Halloween season, according to the company. 📲 Read about the full campaign at the link in bio. 🔗
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The world may still never know. But it doesn’t hurt to ask again. 👀 🍭 @tootsieroll Industries is reopening one of candy’s greatest mysteries, with a refresh of its classic “How Many Licks” TV commercial that first aired in 1970. The new version preserves the dialogue and vibe of the original with updated animation and new voices meant to introduce younger generations to Tootsie Pops—and play on booming consumer interest in nostalgia. 
Originally created by @doner_agency, “How Many Licks” romanced the journey to the chewy chocolate core of the Tootsie Pop lollipop. But no creature—even the wise Mr. Owl—can resist biting into it instead of reaching it gradually by licking.
 Millions of Gen X children absorbed the ad along with their Saturday morning cartoons, piquing their own curiosity about Tootsie Pop. It has continued to run annually around the Halloween season, according to the company. 📲 Read about the full campaign at the link in bio. 🔗
🚘 @volvocars new original typeface is very on brand. The automaker, which has long focused on safety, just developed a custom font it says makes driving safer. Called Volvo Centum, the typeface was developed with type studio @dalton.maag and is designed specifically for digital dashboards, which are becoming ever more common. Volvo Centum is intended to make on-screen info easier to process while driving, with letterforms shaped to register quickly at a glance on instrument panels and touchscreens, so drivers can get their eyes back on the road. 📲 Read the full story about Volvo’s new typeface at the link in our bio. 🔗
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🚘 @volvocars new original typeface is very on brand. The automaker, which has long focused on safety, just developed a custom font it says makes driving safer. Called Volvo Centum, the typeface was developed with type studio @dalton.maag and is designed specifically for digital dashboards, which are becoming ever more common. Volvo Centum is intended to make on-screen info easier to process while driving, with letterforms shaped to register quickly at a glance on instrument panels and touchscreens, so drivers can get their eyes back on the road. 📲 Read the full story about Volvo’s new typeface at the link in our bio. 🔗
🌶️ @chilis iconic “Baby Back Ribs” jingle is getting the Lizzo treatment. Three years after Boyz II Men sang the jingle in a Mischief ad, it’s @lizzobeeating’s turn. A new minute-plus spot from agency It’s Advertising Time features the singer updating the longtime tune with fresh lyrics—and ludicrously playing a “rib flute” to boot. The effort arrives as Chili’s promotes changes to its ribs menu, including larger portions and a revised barbecue glaze. “When we refreshed our ribs, our goal was to give guests more of what they love without straying too far from where we started,” said George Felix, chief marketing officer at Chili’s. “And with a jingle that has lived in pop culture for decades—in movies, on TV and in people’s heads—we knew the refresh had to do it justice. Lizzo nailed it by bringing something familiar and beloved into the moment with her signature creativity and energy.” 📲 Read about the full campaign at the link in our bio. 🔗
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🌶️ @chilis iconic “Baby Back Ribs” jingle is getting the Lizzo treatment. Three years after Boyz II Men sang the jingle in a Mischief ad, it’s @lizzobeeating’s turn. A new minute-plus spot from agency It’s Advertising Time features the singer updating the longtime tune with fresh lyrics—and ludicrously playing a “rib flute” to boot. The effort arrives as Chili’s promotes changes to its ribs menu, including larger portions and a revised barbecue glaze. “When we refreshed our ribs, our goal was to give guests more of what they love without straying too far from where we started,” said George Felix, chief marketing officer at Chili’s. “And with a jingle that has lived in pop culture for decades—in movies, on TV and in people’s heads—we knew the refresh had to do it justice. Lizzo nailed it by bringing something familiar and beloved into the moment with her signature creativity and energy.” 📲 Read about the full campaign at the link in our bio. 🔗
@salesforce is returning to the Super Bowl with a new teammate: YouTube juggernaut @mrbeast 👀 MrBeast, whose real name is Jimmy Donaldson, will work with the software company to produce its Super Bowl ad. It’s unclear whether Donaldson, who has built a following of 461 million YouTube subscribers (the most of any channel on the platform), will appear in the commercial or just oversee its production. A Salesforce spokesperson confirmed this year’s commercial will air during the national broadcast of the game, but declined to share details about the length of the ad or whether an agency is involved. 📲 Read more about the teaser at the link in our bio. 🔗
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@salesforce is returning to the Super Bowl with a new teammate: YouTube juggernaut @mrbeast 👀 MrBeast, whose real name is Jimmy Donaldson, will work with the software company to produce its Super Bowl ad. It’s unclear whether Donaldson, who has built a following of 461 million YouTube subscribers (the most of any channel on the platform), will appear in the commercial or just oversee its production. A Salesforce spokesperson confirmed this year’s commercial will air during the national broadcast of the game, but declined to share details about the length of the ad or whether an agency is involved. 📲 Read more about the teaser at the link in our bio. 🔗
@walmart has unveiled the next chapter of its Dr. Seuss-inspired “WhoKnewVille” holiday campaign, with @waltongogginsbonafide playing the Grinch. The “White Lotus” actor is already a Walmart advertising regular; he appeared in the “Who Knew?” campaign earlier this year, which encouraged people to take a fresh look at the retail giant. That work has now expanded into the holidays with “WhoKnewVille,” which is Walmart’s version of Whoville, the colorful, picturesque town from the 1957 Seuss classic “How the Grinch Stole Christmas.” David Hartman, VP of creative at Walmart, said the retailer was looking for a way to extend the “Who Knew?” platform—and that both the “Who” concept and Goggins himself fit nicely with the Seuss material. Walmart worked directly with @drseuss Enterprises on the campaign, along with @publicisgroupe agencies @fallon, @leo.nyc, @thecommunityagency, @contenderlabs and @digitas.na. “We wanted to bring the platform into a very crowded retail landscape during the holiday timeframe and create a world that felt nostalgic and recognizable,” Hartman told Ad Age. 📲 Read the full story and watch the full spot at the link in our bio. 🔗
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@walmart has unveiled the next chapter of its Dr. Seuss-inspired “WhoKnewVille” holiday campaign, with @waltongogginsbonafide playing the Grinch. The “White Lotus” actor is already a Walmart advertising regular; he appeared in the “Who Knew?” campaign earlier this year, which encouraged people to take a fresh look at the retail giant. That work has now expanded into the holidays with “WhoKnewVille,” which is Walmart’s version of Whoville, the colorful, picturesque town from the 1957 Seuss classic “How the Grinch Stole Christmas.” David Hartman, VP of creative at Walmart, said the retailer was looking for a way to extend the “Who Knew?” platform—and that both the “Who” concept and Goggins himself fit nicely with the Seuss material. Walmart worked directly with @drseuss Enterprises on the campaign, along with @publicisgroupe agencies @fallon, @leo.nyc, @thecommunityagency, @contenderlabs and @digitas.na. “We wanted to bring the platform into a very crowded retail landscape during the holiday timeframe and create a world that felt nostalgic and recognizable,” Hartman told Ad Age. 📲 Read the full story and watch the full spot at the link in our bio. 🔗
Have you ever ordered French fries but have nowhere to put the ketchup? 🍟 Not to worry. @heinz is rolling out a snazzy new fry container, the so-called “Heinz Dipper,” designed by @rethinkideas, that has a compartment for the condiment built directly into the box, thus make dipping possible without juggling sauce packets or improvising in other regrettable ways. The idea stems from how people actually eat fries on the go, where spills are common and efficiency is key. @zenograms handled PR for the campaign, with paid media support from Nectar. 📲 Read about the full campaign at the link in our bio. 🔗
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Have you ever ordered French fries but have nowhere to put the ketchup? 🍟 Not to worry. @heinz is rolling out a snazzy new fry container, the so-called “Heinz Dipper,” designed by @rethinkideas, that has a compartment for the condiment built directly into the box, thus make dipping possible without juggling sauce packets or improvising in other regrettable ways. The idea stems from how people actually eat fries on the go, where spills are common and efficiency is key. @zenograms handled PR for the campaign, with paid media support from Nectar. 📲 Read about the full campaign at the link in our bio. 🔗
@etsy is putting thousands of Jeffs without the surname Bezos in the spotlight, supporting small independent sellers over mega-retailers ahead of Amazon Prime Day later this month. A campaign from Orchard, themed “Shop Other Jeffs,” highlights makers and craftspeople on the marketplace while drawing a wry contrast with one of the most recognizable names in modern retail. The work says more than 5,000 Jeffs are selling on Etsy. Among those profiled in the campaign are potter Jeff Brown, furniture maker Jeff Zabriskie and lighting designer Jeff Risinger. By focusing on sellers who create products themselves and interact directly with customers, the campaign underscores Etsy’s positioning around independent entrepreneurship and personal connections between buyers and sellers. 🛍️ Read more on the campaign at the link in our bio. 🔗
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@etsy is putting thousands of Jeffs without the surname Bezos in the spotlight, supporting small independent sellers over mega-retailers ahead of Amazon Prime Day later this month. A campaign from Orchard, themed “Shop Other Jeffs,” highlights makers and craftspeople on the marketplace while drawing a wry contrast with one of the most recognizable names in modern retail. The work says more than 5,000 Jeffs are selling on Etsy. Among those profiled in the campaign are potter Jeff Brown, furniture maker Jeff Zabriskie and lighting designer Jeff Risinger. By focusing on sellers who create products themselves and interact directly with customers, the campaign underscores Etsy’s positioning around independent entrepreneurship and personal connections between buyers and sellers. 🛍️ Read more on the campaign at the link in our bio. 🔗
The Clydesdales are back this year. And @drinkgaragebeer is here to clean up after them. The upstart brewer, which was Ad Age’s Marketer of the Year for 2025, is taking some of the wind out of Budweiser’s sails this week with a parody ad—featuring @jason.kelce and Beau Allen. 📲 Read about the full campaign, which will air locally in the Philadelphia area during the Super Bowl, at the link in our bio. 🔗
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The Clydesdales are back this year. And @drinkgaragebeer is here to clean up after them. The upstart brewer, which was Ad Age’s Marketer of the Year for 2025, is taking some of the wind out of Budweiser’s sails this week with a parody ad—featuring @jason.kelce and Beau Allen. 📲 Read about the full campaign, which will air locally in the Philadelphia area during the Super Bowl, at the link in our bio. 🔗
First reps matter more than the perfect workout plan in Eli Lilly’s new @caitlinclark22 campaign. @elilillyco and @wkportland have been moving away from the usual pharma-ad formula a lot lately. This artful new work is no different, putting exercise—not medication—at the center of the conversation. The spot, directed by Isaiah Seret of @biscuit.filmworks, focuses on the uncomfortable, uneven beginnings that come with trying something new. Lilly makes the case that small amounts of movement, building to something bigger, can have a meaningful impact on long-term health. “It was very important to us with this campaign to not just feature Caitlin Clark in an ad and rely on her star power alone,” said Pierre Jouffray and Derek Szynal, executive creative directors at W+K. “We really wanted to stay true to the things she actually believes in. It just so happens that her perspective on health and exercise is one that Lilly also shares, and one that everyone around the world can apply.” 💪 Read about the full “Start How You Can” spot at the link in our bio. 🔗
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First reps matter more than the perfect workout plan in Eli Lilly’s new @caitlinclark22 campaign. @elilillyco and @wkportland have been moving away from the usual pharma-ad formula a lot lately. This artful new work is no different, putting exercise—not medication—at the center of the conversation. The spot, directed by Isaiah Seret of @biscuit.filmworks, focuses on the uncomfortable, uneven beginnings that come with trying something new. Lilly makes the case that small amounts of movement, building to something bigger, can have a meaningful impact on long-term health. “It was very important to us with this campaign to not just feature Caitlin Clark in an ad and rely on her star power alone,” said Pierre Jouffray and Derek Szynal, executive creative directors at W+K. “We really wanted to stay true to the things she actually believes in. It just so happens that her perspective on health and exercise is one that Lilly also shares, and one that everyone around the world can apply.” 💪 Read about the full “Start How You Can” spot at the link in our bio. 🔗
Exactly a year after the New York City spent $3.5 million on “Flaco’s Law,” which rolled out rodent contraceptives alongside trash containerization, a creative protest from @mothernewyork points out that vermin can get free birth control in New York, but most American women can’t. Congress blocked the federal Right to Contraception Act last year, leaving millions of women with limited or no access, while rats got government-subsidized relief. Mother is leaning into the irony with a campaign called “Ratify Birth Control.” On Friday, which is #WorldContraceptionDay, the agency will stage a “Rat Rally” in Tompkins Square Park at 4 p.m. Participants will don whiskered masks and rally to call for the same rights for women already granted to the city’s four-legged trash dwellers. 📲 Read about the full campaign at the link in bio. 🔗
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Exactly a year after the New York City spent $3.5 million on “Flaco’s Law,” which rolled out rodent contraceptives alongside trash containerization, a creative protest from @mothernewyork points out that vermin can get free birth control in New York, but most American women can’t. Congress blocked the federal Right to Contraception Act last year, leaving millions of women with limited or no access, while rats got government-subsidized relief. Mother is leaning into the irony with a campaign called “Ratify Birth Control.” On Friday, which is #WorldContraceptionDay, the agency will stage a “Rat Rally” in Tompkins Square Park at 4 p.m. Participants will don whiskered masks and rally to call for the same rights for women already granted to the city’s four-legged trash dwellers. 📲 Read about the full campaign at the link in bio. 🔗
At five years old, @bubble is ready to grow up. The DTC skincare brand, which has made a name for itself as a playful, colorfully packaged option for Gen Alpha and Gen Z consumers, is debuting its first paid ad campaign—a 360-degree spot starring actor @itsmeleighton. Ad Age’s Adrianne Pasquarelli spoke with Bubble founder and CEO Shai Eisenman about the decision to launch the campaign now and what it signals about the company’s future. 🔗 Read more at the link in our bio.
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At five years old, @bubble is ready to grow up. The DTC skincare brand, which has made a name for itself as a playful, colorfully packaged option for Gen Alpha and Gen Z consumers, is debuting its first paid ad campaign—a 360-degree spot starring actor @itsmeleighton. Ad Age’s Adrianne Pasquarelli spoke with Bubble founder and CEO Shai Eisenman about the decision to launch the campaign now and what it signals about the company’s future. 🔗 Read more at the link in our bio.
McDonald’s AI-generated holiday ad from the Netherlands has been getting all sorts of flak in recent days. But a response video recreating one of the AI actors from the spot to rail against it is the most humiliating punch yet. The response, from an agency called All Trades Co, takes a character from the McDonald’s spot and gives her a full video of her own. She doesn’t hold back in skewering the spot, which the fast-food chain pulled off YouTube earlier this week after criticism from some quarters. In all, it’s a savagely entertaining way to reiterate what many in the industry have been advocating for all along as AI has encroached on creativity: human-made ads starring humans. 📲 Read about the full takedown at the link in bio. 🔗
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McDonald’s AI-generated holiday ad from the Netherlands has been getting all sorts of flak in recent days. But a response video recreating one of the AI actors from the spot to rail against it is the most humiliating punch yet. The response, from an agency called All Trades Co, takes a character from the McDonald’s spot and gives her a full video of her own. She doesn’t hold back in skewering the spot, which the fast-food chain pulled off YouTube earlier this week after criticism from some quarters. In all, it’s a savagely entertaining way to reiterate what many in the industry have been advocating for all along as AI has encroached on creativity: human-made ads starring humans. 📲 Read about the full takedown at the link in bio. 🔗
@ikea’s price tags become a storytelling device in a subtle new campaign running in Sweden. The effort, developed with agency @akestamholst, is themed “Wherever Life Goes.” It reimagines the tag as a storytelling device, narrating the emotional and practical shifts that come with life’s constant changes. “Life changes constantly,” said Jonas Westberg, marketing communications lead at Ikea Sweden. “We move in together, apart, have children, change jobs or discover new hobbies. No matter what happens, the home should be able to keep up. With this campaign, we want to show how Ikea can be a reliable companion through life’s changes.” 📲 Read about the full campaign at the link in our bio. 🔗
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@ikea’s price tags become a storytelling device in a subtle new campaign running in Sweden. The effort, developed with agency @akestamholst, is themed “Wherever Life Goes.” It reimagines the tag as a storytelling device, narrating the emotional and practical shifts that come with life’s constant changes. “Life changes constantly,” said Jonas Westberg, marketing communications lead at Ikea Sweden. “We move in together, apart, have children, change jobs or discover new hobbies. No matter what happens, the home should be able to keep up. With this campaign, we want to show how Ikea can be a reliable companion through life’s changes.” 📲 Read about the full campaign at the link in our bio. 🔗
🍕 @dominos is getting into sonic branding with a mnemonic, “Dommmino’s.” 🎶 With help from musical artist @shaboozey, the mnemonic marks the first time the pizza chain has widely deployed a jingle. “‘Mmm’ in and of itself is universal,” said Kate Trumbull, Domino’s global chief marketing officer. “It doesn’t matter if you’re in China or you’re in Uruguay or you’re in Belgium. Even a baby can say ‘mmm.’ What’s so exciting about this is we’ve really never had a global brand platform and certainly not a global jingle. But because it’s baked into our name and it’s sort of language agnostic, we’re seeing that so many of our markets around the world want to adopt it with us.” With Shaboozey, Domino’s is gaining a celebrity whose endorsement value is on the rise. 📲 Read more on how Domino’s new look was designed for user-generated content at the link in bio. 🔗
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10mo ago
adage
🍕 @dominos is getting into sonic branding with a mnemonic, “Dommmino’s.” 🎶 With help from musical artist @shaboozey, the mnemonic marks the first time the pizza chain has widely deployed a jingle. “‘Mmm’ in and of itself is universal,” said Kate Trumbull, Domino’s global chief marketing officer. “It doesn’t matter if you’re in China or you’re in Uruguay or you’re in Belgium. Even a baby can say ‘mmm.’ What’s so exciting about this is we’ve really never had a global brand platform and certainly not a global jingle. But because it’s baked into our name and it’s sort of language agnostic, we’re seeing that so many of our markets around the world want to adopt it with us.” With Shaboozey, Domino’s is gaining a celebrity whose endorsement value is on the rise. 📲 Read more on how Domino’s new look was designed for user-generated content at the link in bio. 🔗

Ad Age (@adage) Instagram Stats & Analytics

Ad Age (@adage) has 558K Instagram followers with a 1.89% engagement rate over the past 12 months. Across 534 posts, Ad Age received 813K total likes and 2.79M impressions, averaging 1.52K likes per post. This page tracks Ad Age's performance metrics, top content, and engagement trends — updated daily.

Ad Age (@adage) Instagram Analytics FAQ

How many Instagram followers does Ad Age have?+
Ad Age (@adage) has 558K Instagram followers as of August 2026.
What is Ad Age's Instagram engagement rate?+
Ad Age's Instagram engagement rate is 1.89% over the last 12 months, based on 534 posts.
How many likes does Ad Age get on Instagram?+
Ad Age received 813K total likes across 534 posts in the last 12 months, averaging 1.52K likes per post.
How many Instagram impressions does Ad Age get?+
Ad Age's Instagram content generated 2.79M total impressions over the last 12 months.