The tech content discourse right now has reached peak 1. People discovering clipping like its some magic new thing (highlight / theme pages have been doing this since 2015) 2. Nonstop chatter about how TBPN is shadowbanned, and how clipping drove the outsized value (this makes no sense) 3. People obsessed with organic tech media, except that every single launch video on this app is a hidden influencer campaign (I don't mind a good ad campaign to be clear, but call it what it is) 4. Trying to get AI to do all content for you when outsized content outcomes are all driven by incredibly novel ideas, which ai has trouble executing well 5. "Editors are over" posts where people who have never edited a video in their lives think Claude will suddenly be able to put out a full banger video on its own

Do what Raya did, but for a social network. Humans only. Human verification. Hard to get into it. No idea how to do it, but feels intuitively like it could work.

You’re not taking organic video seriously enough. 1) massive cpm abritage that isn’t going away but compounds 2) ChatGPT and other LLMs love organic signals like big YouTube channels. 3) owning a YouTube channel is like owning a billboard, it’s a hedge against future CPMs 4) if you don’t own your niche in organic video, someone else eventually will

I spent a few days in Austin last week and I now understand the hype. I was shocked by the cheap real estate prices. Downtown is lively. Amazing Mexican food. Lots of housing inventory. Decent folks everywhere. Lots of jobs. The only cons I can really think of are the weather. Every time I have been it’s sucked. Last week was fog and rain. A few years ago was a giant freeze that made the power grid collapse. Also property taxes. Is there anything else I’m missing?

t.co/f7nrhzn1ud

This should be obvious to anyone, but a viral video on IG, TikTok or YouTube will change your life if you’re a consumer brand. Going viral on X is low value.

I just came back from a trip to Miami. Its been a while since I have been. About 10 years. Miami feels like what a major city in Latin America would look like if everyone followed laws. (I say this as a Brazilian). Talked to a lot of folks recently moving there. It feels like Austin 5 years ago? I could not find a specific reason in particular why people are moving there. Specifically tech. Talent pool for tech is smaller than LA or Bay Area. Wondering if its just the tax situation being better? Or is there something I am missing?

By the way Krysta scaled to $50m+ on TikTok shop. Everyone should give her a follow.

I think his content is great. But you probably feel that way because Hormozi has reached a point where his audience has reached critical mass. He’s gonna need to make more mainstream content over the next few years to keep growing. The bigger, the more mass entertainment he will need to be.

‘Replace your growth marketers with ai’ @ChereneAubert and @jacob_posel both come from backgrounds helping grow 9 figure beauty brands. Now? They are at the forefront of LLM usage in brands for growth. Also Cherene has good hair. I have nothing to sell you. Just doing these pods for fun to help you win. t.co/2YzFHzcC4n

1. You need good content first. Most companies have very bad content. Clipping won't save you if your content team isn't putting out clippable moments. 2. Clipping is a junior marketing job. A brainrotted internet native kid with taste will outperform anyone at this gig. 3. Clipping works well with specific content types. Specifically personal brands, podcasts, and livestream. If you are trying to clip branded content/etc the ROI won't there or help move the needle.

Brands sending 5x emails a day to drive higher and higher roi won't work anymore. RIP email.

Massive unconventional green flags on job candidates: 1) Was a major player in their youth of the one got be following: Age of Empires Age of Mythology Minecraft Any Paradox Game (Crusader Kings 2, etc) RuneScape Ask them how they spent their playtime in these games and you learn everything you need to know about their personality. 2) built an organic following somewhere as a hobby 3) dropped out of school, but still succeeded in the job market 4) has no social media at all (the opposite of #2) 5) has a weird hobby or craft they are a master in -> this really shows commitment here