Just an excellent, honest perspective on life.

NBA Centel, a parody NBA news account that frequently posted misinformation to intentionally trick people, finally got banned on Twitter. So an NBA team... tweets that it's missed. NBA team marketing forever thirsty for internet points over what's best for the sport.

Current Earth Population: 8.3 billion MrBeast unique viewers: 1 billion every 90 days. That is absolutely bananas.

A harsh reality about the career ladder: You’re never gonna make as many great work friends as you do in your first job or two. Those first 5ish years of careers are special for making friends. You and your pals at work, green & eager (or getting destroyed by work loads and real life responsibilities). Spending your first paychecks on cocktails and dinners you probably can’t actually afford. Complaining about your bosses together. First apartments filled with ikea furniture. Racing when the “extra pizza from the meeting is in the conference room” email goes out. I was at my first agency for 5 years (a lifetime for an agency job), and absolutely loved it. Made many lifelong friends at that gig. Then when I started wanting more money and more responsibility, I started intentionally hopping around—went from $80k to $220k in just 4 years, worked on some major brands, built a strong rep as a leader in social—but as I got older, entered management roles, and spent less time at jobs, I never really did have the same camaraderie as that first job. Really cherish those years as a 20something, learning life & work. It’s a special time.

If MrBeast can plan an entire year of content ahead of time, where basically every video will go viral… …you can think further than a month ahead for your brand’s social media content cal.

I think the brand recall on most of these Super Bowl ads is gonna be reallyyyyy bad this year. Like. Really really bad.

It's kind of insane for a sports betting brand to put out misinformation just to get social media engagement... ...like, wonders about LeBron massively affected Lakers ticket prices + sports betting, and we should be able to trust @FanDuel to share factual info.

ChatGPT’s ad was 1000000000x better than Claude’s ad. ChatGPT appealed to everyone. Claude’s wasn’t understandable for everyone.

@KDTrey5 Love your game, KD, but your on court demeanor just never seems great. You’re one of the GOATs, but it’s really unclear when you’ve actually been happy in your career, minus early thunder + early warriors. Since then, not a lot of smiles!

Bar etiquette question: Tipping used to be $2 a drink Now every bar has those machines with 15% / 20% / 25% options What are we supposed to tip per cocktail in 2025?

The number of loser twitter anons replying to this saying “journalists are lazy” is hysterical. Journalists are routinely overworked and underpaid to provide a service to the people. You’re a real ass if you think intentionally trying to trick them is humorous.

@HoopMixOnly I’m just here to share the tweet you hid where you stole this in is entirety.

@KevinOConnor I just gasp laughed. This is by far my favorite ongoing KOC narrative

This is what I hate about Twitter. Some anon influencer completely misreads the exact brand tweet he screenshotted... and the brand clarifies he's dead wrong, which the influencer publicly admits... but then leaves the inflammatory tweet up. Thirsty dopamine influencer behavior.

Big Instagram News: Mosseri just revealed that how the algorithm weighs watch time isn’t just % of full video viewed, but # of seconds viewed. Everyone worries about making longer content because they’re overly concerned about completion rate, but Adam says that’s why the 10 seconds viewed on a 90 second video are just as valuable to their rankings as 10 seconds viewed on a 30 second video. So, the moral of the story, as always: make content whatever length makes the most sense to tell a compelling story, whether it’s mere seconds or a full 3 minutes. Just make sure you’re honest with yourself about how compelling it is!