Just an excellent, honest perspective on life.

Current Earth Population: 8.3 billion MrBeast unique viewers: 1 billion every 90 days. That is absolutely bananas.

A harsh reality about the career ladder: You’re never gonna make as many great work friends as you do in your first job or two. Those first 5ish years of careers are special for making friends. You and your pals at work, green & eager (or getting destroyed by work loads and real life responsibilities). Spending your first paychecks on cocktails and dinners you probably can’t actually afford. Complaining about your bosses together. First apartments filled with ikea furniture. Racing when the “extra pizza from the meeting is in the conference room” email goes out. I was at my first agency for 5 years (a lifetime for an agency job), and absolutely loved it. Made many lifelong friends at that gig. Then when I started wanting more money and more responsibility, I started intentionally hopping around—went from $80k to $220k in just 4 years, worked on some major brands, built a strong rep as a leader in social—but as I got older, entered management roles, and spent less time at jobs, I never really did have the same camaraderie as that first job. Really cherish those years as a 20something, learning life & work. It’s a special time.

If MrBeast can plan an entire year of content ahead of time, where basically every video will go viral… …you can think further than a month ahead for your brand’s social media content cal.

I think the brand recall on most of these Super Bowl ads is gonna be reallyyyyy bad this year. Like. Really really bad.

It's kind of insane for a sports betting brand to put out misinformation just to get social media engagement... ...like, wonders about LeBron massively affected Lakers ticket prices + sports betting, and we should be able to trust @FanDuel to share factual info.

ChatGPT’s ad was 1000000000x better than Claude’s ad. ChatGPT appealed to everyone. Claude’s wasn’t understandable for everyone.

Bar etiquette question: Tipping used to be $2 a drink Now every bar has those machines with 15% / 20% / 25% options What are we supposed to tip per cocktail in 2025?

@KevinOConnor I just gasp laughed. This is by far my favorite ongoing KOC narrative

This is what I hate about Twitter. Some anon influencer completely misreads the exact brand tweet he screenshotted... and the brand clarifies he's dead wrong, which the influencer publicly admits... but then leaves the inflammatory tweet up. Thirsty dopamine influencer behavior.

@nikitabier What’s happening in the next 90 days to escalate the issue?

I think it’s insane that you can open Twitter to footage of someone being shot. That’s horrifying footage that users shouldn’t have to be subjected to without opting in. I’d say twitter has awful content moderation, but I genuinely don’t know if it even HAS content moderation.

Such a real read. The democratization of social media: Now every voice can be heard, But it's the blind leading the blind.

I just hired my first full-time employee for my business. Wild.