Just an excellent, honest perspective on life.

As a 37 year old man who'd really like to settle down, but has struggled to figure out where millennial women socialize, I've finally cracked the code See you at opening night of Devils Wears Prada 2

The first Devil Wears Prada movie is honestly perfect & one of the most rewatchable films ever. Always loved it. Devil Wears Prada 2 is one of the most jumbled movies I’ve ever seen. The script is an absolute mess, the directing is kinda terrible, they introduced too many NEW characters who have genuinely no chemistry with the original cast (every love interest is SO AWKWARD), the needle drops are weak, and they somehow zap all the gravitas out of Miranda. Anne Hathaway’s so charming that she keeps things going, but man… that’s pretty easily one of the worst movies I’ve seen. Clearly a script by committee. A Rise Of Skywalker type of bad sequel.

Current Earth Population: 8.3 billion MrBeast unique viewers: 1 billion every 90 days. That is absolutely bananas.

A harsh reality about the career ladder: You’re never gonna make as many great work friends as you do in your first job or two. Those first 5ish years of careers are special for making friends. You and your pals at work, green & eager (or getting destroyed by work loads and real life responsibilities). Spending your first paychecks on cocktails and dinners you probably can’t actually afford. Complaining about your bosses together. First apartments filled with ikea furniture. Racing when the “extra pizza from the meeting is in the conference room” email goes out. I was at my first agency for 5 years (a lifetime for an agency job), and absolutely loved it. Made many lifelong friends at that gig. Then when I started wanting more money and more responsibility, I started intentionally hopping around—went from $80k to $220k in just 4 years, worked on some major brands, built a strong rep as a leader in social—but as I got older, entered management roles, and spent less time at jobs, I never really did have the same camaraderie as that first job. Really cherish those years as a 20something, learning life & work. It’s a special time.

The irony of this dude’s tweet: The way she calmly and kindly replied to a man who’s being absolutely horrible is the exact reason why she’ll make $ 300k+ in her career. That type of composure is worth the biggest salaries the world can offer.

So this job is getting ripped for the salary. But it’s an entry level, zero experience job. $60,000 for entry social media, even in LA, doesn’t feel crazy to me at all? It’s not high, not low. I spent most my career working social in LA. What do you think this should pay?

This tweet has 17,000 likes in one hour. Presenting your brand as "anti-AI" really does work in 2026, when regular ol' humans feel very threatened by technology.

My career advice to graphic designers: Learn Creative Director thinking IMMEDIATELY. Basic graphic design is gonna get eaten alive by AI. It’s the graphical people who can think conceptually + in campaigns who won’t just stay employed, but become more important than ever.

If MrBeast can plan an entire year of content ahead of time, where basically every video will go viral… …you can think further than a month ahead for your brand’s social media content cal.

It is fascinating to realize how behind some industries are in social media. Like… this is The Atlantic. And they’re just figuring out that podcast clips are the content, not just promotional clips for the podcasts. Other industries have known this for 5+ years.

I think the brand recall on most of these Super Bowl ads is gonna be reallyyyyy bad this year. Like. Really really bad.

The Devil Wears Prada 2 bemoans the downfall of print media, how consultants & corporations ruin everything, and how AI is taking over, with… …an incredibly mediocre script that has zero sophistication on how it addresses any of those issues, features a tonnn of product placement, and in the most egregious sin: it’s just really poorly written. And if you’re gonna make a movie taking on those issues, dear god, please prove the value of great storytelling.

It's kind of insane for a sports betting brand to put out misinformation just to get social media engagement... ...like, wonders about LeBron massively affected Lakers ticket prices + sports betting, and we should be able to trust @FanDuel to share factual info.

ChatGPT’s ad was 1000000000x better than Claude’s ad. ChatGPT appealed to everyone. Claude’s wasn’t understandable for everyone.

Bar etiquette question: Tipping used to be $2 a drink Now every bar has those machines with 15% / 20% / 25% options What are we supposed to tip per cocktail in 2025?

@Austen Why on earth am I paying for a $110 1 hour uber to JFK if this is an option? Is there a catch?

@KevinOConnor I just gasp laughed. This is by far my favorite ongoing KOC narrative