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followers
79.0K
impressions
29.4M
likes
157K
comments
13.3K
posts
2.32K
engagement
0.579%
emv
$643K
Average per post
12.7K

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Top Content

Man, I’m really worried about consumers.

Not everyone’s tech savvy enough to know this ad is completely AI, and they’re not actually showing the product they’re selling.

AI ads are going to really take advantage of people.
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jappleby
Man, I’m really worried about consumers. Not everyone’s tech savvy enough to know this ad is completely AI, and they’re not actually showing the product they’re selling. AI ads are going to really take advantage of people.

This is an all-time social media mistake. Quite literally affecting billions of dollars of industries between the NBA, gambling, & basketball merchandise. It actually gets 100x worse if LeBron DOESNT sign with the Heat.

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jappleby
This is an all-time social media mistake. Quite literally affecting billions of dollars of industries between the NBA, gambling, & basketball merchandise. It actually gets 100x worse if LeBron DOESNT sign with the Heat.
This is one of those design / marketing moments where I just scratch my head.

There are huge readability & brand issues.
- Different color green
- The green is too dark against the black
- disco ball texture looks pixelated
   on a tiny phone screen

A kinda dumb mistake.
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jappleby
This is one of those design / marketing moments where I just scratch my head. There are huge readability & brand issues. - Different color green - The green is too dark against the black - disco ball texture looks pixelated on a tiny phone screen A kinda dumb mistake.

Just an excellent, honest perspective on life.

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jappleby
Just an excellent, honest perspective on life.

As a lifelong Dem who’s donated free consulting to House Dem staffers & visited the White House during the Biden years: I find this so, so embarrassing for us. We complain about the right’s behavior, and now we’re doing stuff like this? Come on, @TheDemocrats. Do better.

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jappleby
As a lifelong Dem who’s donated free consulting to House Dem staffers & visited the White House during the Biden years: I find this so, so embarrassing for us. We complain about the right’s behavior, and now we’re doing stuff like this? Come on, @TheDemocrats. Do better.

A good rule for Twitter health: If you use your real name, And your real face, On your Twitter? Never, ever engage with someone who doesn't use their own name + face on their Twitter.

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jappleby
A good rule for Twitter health: If you use your real name, And your real face, On your Twitter? Never, ever engage with someone who doesn't use their own name + face on their Twitter.
I accidentally picked an apartment that’s on the Knicks Parade route. This is awesome.
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jappleby
I accidentally picked an apartment that’s on the Knicks Parade route. This is awesome.
I just find this social strategy sort of pathetic. 

@DoorDash is intentionally tagging @TPAIN in their tweets about the World Cup in an effort to ~get attention~, and they did it to the point where T-Pain had to publicly ask the brand to stop.

The attempted gag: New Zealand has a player named Tim Payne, so DoorDash “accidentally” tagged T-Pain instead. And T-Pain’s energy went from LOL to “stop tagging me” within a few tweets.

There’s a number of reasons this is a baddd idea.

1. It wouldn’t be hard to argue DoorDash is using T-Pain’s name, image, and likeness without his consent. It’s obviously a stunt to promote DoorDash.

2. It’s giving “celebrities aren’t people” energy. It’s fundamentally weird for a brand to bug another human being just for attention, celeb or not. 

2. If T-Pain is in on the bit, this would most definitely be unmarked influencer content, which would be a huge FTC fine.

3. Yeah, it’s gonna go viral, but does the virality have literally anything to do with why we’d use DoorDash? No. But do the risks outweigh the rewards? Also no.

It genuinely is not that hard to be good at social media while staying ethical, not actively bothering celebrities, and making content about what your company actually does.
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jappleby
I just find this social strategy sort of pathetic. @DoorDash is intentionally tagging @TPAIN in their tweets about the World Cup in an effort to ~get attention~, and they did it to the point where T-Pain had to publicly ask the brand to stop. The attempted gag: New Zealand has a player named Tim Payne, so DoorDash “accidentally” tagged T-Pain instead. And T-Pain’s energy went from LOL to “stop tagging me” within a few tweets. There’s a number of reasons this is a baddd idea. 1. It wouldn’t be hard to argue DoorDash is using T-Pain’s name, image, and likeness without his consent. It’s obviously a stunt to promote DoorDash. 2. It’s giving “celebrities aren’t people” energy. It’s fundamentally weird for a brand to bug another human being just for attention, celeb or not. 2. If T-Pain is in on the bit, this would most definitely be unmarked influencer content, which would be a huge FTC fine. 3. Yeah, it’s gonna go viral, but does the virality have literally anything to do with why we’d use DoorDash? No. But do the risks outweigh the rewards? Also no. It genuinely is not that hard to be good at social media while staying ethical, not actively bothering celebrities, and making content about what your company actually does.
First reaction to Avengers Doomsday trailer:

Marvel’s really done a terrible job developing new heroes for us to root for.

It’s been 7 years since Endgame, but Hemsworth has to lead the Doomsday trailer because no one has popped since RDJ & Chris Evans.
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jappleby
First reaction to Avengers Doomsday trailer: Marvel’s really done a terrible job developing new heroes for us to root for. It’s been 7 years since Endgame, but Hemsworth has to lead the Doomsday trailer because no one has popped since RDJ & Chris Evans.
This @Delta x @shakeshack partnership is so clever.

If you pre-order your meal, a Shake Shack cheeseburger is an option instead of the typical bougie first class options.

We've all had that "I'd kill for a burger" energy after long travel. Really smart stuff.
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jappleby
This @Delta x @shakeshack partnership is so clever. If you pre-order your meal, a Shake Shack cheeseburger is an option instead of the typical bougie first class options. We've all had that "I'd kill for a burger" energy after long travel. Really smart stuff.

Oh my god? This is genius.

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jappleby
Oh my god? This is genius.
This is the https://t.co/4jQKd6hmnv site advertised on the Super Bowl… I don’t get what the product is… or the difference between the human and AI parts… and you want my credit card without telling me what I’m buying?!?!
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jappleby
This is the https://t.co/4jQKd6hmnv site advertised on the Super Bowl… I don’t get what the product is… or the difference between the human and AI parts… and you want my credit card without telling me what I’m buying?!?!

As a 37 year old man who'd really like to settle down, but has struggled to figure out where millennial women socialize, I've finally cracked the code See you at opening night of Devils Wears Prada 2

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jappleby
As a 37 year old man who'd really like to settle down, but has struggled to figure out where millennial women socialize, I've finally cracked the code See you at opening night of Devils Wears Prada 2

So everyone's getting laid off again. If you were just laid off from your job, I've got a little unconventional advice for ya: Do not start looking for a job the next day, or even the next week. And if you can afford it? Take an entire month off. Now, listen—I know we're all in different financial situations, and an incredibly significant portion of our country lives paycheck to paycheck. But I'm also incredibly sure you're wildly stressed out, work too much, maybe even lost a bit of yourself in the grind. You've gotta give yourself a moment. When I went through my first lay-off, I immediately started looking for jobs, and luckily got interviews the very same week. Anddd I was not emotionally ready, and my exhaustion showed, and I even ghosted some interview opportunities. I was totally fried and badly needed a break. Most lay-offs come with some form of severance & paid out vacation days. I beg you, take that time for yourself. Catch up on sleep. See your kids. Pick up a hobby. Go to the gym. Be a person who doesn't dream of labor. You'll be 1000x healthier for it, have more clarity with what you're looking for, and be far more likely to land the next gig. Keep in mind: you will never have this much time again. The second you get your next job, it's back to 8-10 hour days. I know NOT having a job can be stressful, but you've gotta take as much time as you can.

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jappleby
So everyone's getting laid off again. If you were just laid off from your job, I've got a little unconventional advice for ya: Do not start looking for a job the next day, or even the next week. And if you can afford it? Take an entire month off. Now, listen—I know we're all in different financial situations, and an incredibly significant portion of our country lives paycheck to paycheck. But I'm also incredibly sure you're wildly stressed out, work too much, maybe even lost a bit of yourself in the grind. You've gotta give yourself a moment. When I went through my first lay-off, I immediately started looking for jobs, and luckily got interviews the very same week. Anddd I was not emotionally ready, and my exhaustion showed, and I even ghosted some interview opportunities. I was totally fried and badly needed a break. Most lay-offs come with some form of severance & paid out vacation days. I beg you, take that time for yourself. Catch up on sleep. See your kids. Pick up a hobby. Go to the gym. Be a person who doesn't dream of labor. You'll be 1000x healthier for it, have more clarity with what you're looking for, and be far more likely to land the next gig. Keep in mind: you will never have this much time again. The second you get your next job, it's back to 8-10 hour days. I know NOT having a job can be stressful, but you've gotta take as much time as you can.
@martyrdison
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jappleby
@martyrdison

Listen, Nike has some of the greatest copywriting of all time, but “He has arrived” could be the best. Chills.

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jappleby
Listen, Nike has some of the greatest copywriting of all time, but “He has arrived” could be the best. Chills.
This image went viral on Sports Twitter.

So why did no one care it’s made with AI?

Because no one actually cares whether a human, a robot, or a hamster makes the thing—they just care that they think it’s cool.

This image has TASTE. it has ATTITUDE. It has STYLE. It’s crafted by someone who understands how to compose photos, images, and ads, and knows how to articulate those idea into AI prompts. And even though it’s made with AI, it’s crafted and approved by a human eye.

Don’t be fooled by the human vs AI debates. It’s all about the end product. If the end product is cool, everyone’s happy.
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jappleby
This image went viral on Sports Twitter. So why did no one care it’s made with AI? Because no one actually cares whether a human, a robot, or a hamster makes the thing—they just care that they think it’s cool. This image has TASTE. it has ATTITUDE. It has STYLE. It’s crafted by someone who understands how to compose photos, images, and ads, and knows how to articulate those idea into AI prompts. And even though it’s made with AI, it’s crafted and approved by a human eye. Don’t be fooled by the human vs AI debates. It’s all about the end product. If the end product is cool, everyone’s happy.

The first Devil Wears Prada movie is honestly perfect & one of the most rewatchable films ever. Always loved it. Devil Wears Prada 2 is one of the most jumbled movies I’ve ever seen. The script is an absolute mess, the directing is kinda terrible, they introduced too many NEW characters who have genuinely no chemistry with the original cast (every love interest is SO AWKWARD), the needle drops are weak, and they somehow zap all the gravitas out of Miranda. Anne Hathaway’s so charming that she keeps things going, but man… that’s pretty easily one of the worst movies I’ve seen. Clearly a script by committee. A Rise Of Skywalker type of bad sequel.

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jappleby
The first Devil Wears Prada movie is honestly perfect & one of the most rewatchable films ever. Always loved it. Devil Wears Prada 2 is one of the most jumbled movies I’ve ever seen. The script is an absolute mess, the directing is kinda terrible, they introduced too many NEW characters who have genuinely no chemistry with the original cast (every love interest is SO AWKWARD), the needle drops are weak, and they somehow zap all the gravitas out of Miranda. Anne Hathaway’s so charming that she keeps things going, but man… that’s pretty easily one of the worst movies I’ve seen. Clearly a script by committee. A Rise Of Skywalker type of bad sequel.

Current Earth Population: 8.3 billion MrBeast unique viewers: 1 billion every 90 days. That is absolutely bananas.

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jappleby
Current Earth Population: 8.3 billion MrBeast unique viewers: 1 billion every 90 days. That is absolutely bananas.

Twitter trolls in the replies: "ANYONE WHO FALLS FOR THIS DESERVES IT." I hope you keep that energy when your grandparents get scammed.

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jappleby
Twitter trolls in the replies: "ANYONE WHO FALLS FOR THIS DESERVES IT." I hope you keep that energy when your grandparents get scammed.

Jack Appleby (@jappleby) X Stats & Analytics

Jack Appleby (@jappleby) has 79.0K X followers with a 0.58% engagement rate over the past 12 months. Across 2.32K posts, Jack Appleby received 157K total likes and 29.4M impressions, averaging 67.6 likes per post. This page tracks Jack Appleby's performance metrics, top content, and engagement trends — updated daily.

Jack Appleby (@jappleby) X Analytics FAQ

How many X (Twitter) followers does Jack Appleby have?+
Jack Appleby (@jappleby) has 79.0K X (Twitter) followers as of August 2026.
What is Jack Appleby's X (Twitter) engagement rate?+
Jack Appleby's X (Twitter) engagement rate is 0.58% over the last 12 months, based on 2.32K posts.
How many likes does Jack Appleby get on X (Twitter)?+
Jack Appleby received 157K total likes across 2.32K posts in the last 12 months, averaging 67.6 likes per post.
How many X (Twitter) impressions does Jack Appleby get?+
Jack Appleby's X (Twitter) content generated 29.4M total impressions over the last 12 months.