@jappleby X Analytics

CHATGPT. WHAT. You just lit $7 million on fire.

Worst Super Bowl Ad EVER. Imagine having one of the coolest tech innovations EVER and NOT SHOWING THE SUPER AUDIENCE WHAT IT ACTUALLY DOES.

God, that is a horrible ad.

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jappleby

CHATGPT. WHAT. You just lit $7 million on fire. Worst Super Bowl Ad EVER. Imagine having one of the coolest tech innovations EVER and NOT SHOWING THE SUPER AUDIENCE WHAT IT ACTUALLY DOES. God, that is a horrible ad.

NBA Centel, a parody NBA news account that frequently posted misinformation to intentionally trick people, finally got banned on Twitter. So an NBA team... tweets that it's missed. NBA team marketing forever thirsty for internet points over what's best for the sport.

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jappleby

NBA Centel, a parody NBA news account that frequently posted misinformation to intentionally trick people, finally got banned on Twitter. So an NBA team... tweets that it's missed. NBA team marketing forever thirsty for internet points over what's best for the sport.

"Even if my last name is Ford" as Harrison Ford turns on a Jeep is iconic Super Bowl ad writing. Overall spot is fine. A little heavy handed, even though Harrison's always awesome. Felt like Jeep B-Roll spliced in, not tied enough. x.com/i/status/1888780298860544138/video/1

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jappleby

"Even if my last name is Ford" as Harrison Ford turns on a Jeep is iconic Super Bowl ad writing. Overall spot is fine. A little heavy handed, even though Harrison's always awesome. Felt like Jeep B-Roll spliced in, not tied enough. https://x.com/i/status/1888780298860544138/video/1

Kanye bought a regional Super Bowl Ad.
The ad was to promote http://Yeezy.com, his site.
This is the only product on the site right now.

Disgusting doesn't begin to describe this.

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jappleby

Kanye bought a regional Super Bowl Ad. The ad was to promote http://Yeezy.com, his site. This is the only product on the site right now. Disgusting doesn't begin to describe this.

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jappleby

@martyrdison

BREAKING NEWS: I just heard from Shopify's President @HarleyF—Shopify has taken down Kanye's webstore. For a company of that size, removing a site in less than 48 hours is pretty damn good. I'm glad to see it down.

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jappleby

BREAKING NEWS: I just heard from Shopify's President @HarleyF—Shopify has taken down Kanye's webstore. For a company of that size, removing a site in less than 48 hours is pretty damn good. I'm glad to see it down.

Okay, I laughed out loud at @Doritos' Super Bowl Ad

Best part: FAN MADE. They brought back their old make our commercial contest, and the creators got $1 million!

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Okay, I laughed out loud at @Doritos' Super Bowl Ad Best part: FAN MADE. They brought back their old make our commercial contest, and the creators got $1 million!

I'm not crying, you're crying.

#GooglePixel's Super Bowl spot is so touching.

No one's better at taking a tech feature & telling a wonderfully emotional story while still making sure we all get the product benefit. This script is fantastic.

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I'm not crying, you're crying. #GooglePixel's Super Bowl spot is so touching. No one's better at taking a tech feature & telling a wonderfully emotional story while still making sure we all get the product benefit. This script is fantastic.

United earned 2.7 million views + 35,000 likes from this real-time tweet... that's also reallyyy illegal & could get them sued. It scares me how many Social Media Managers just completely punt copyright infringement. United doesn't have a license for Kendrick or the NFL...

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jappleby

United earned 2.7 million views + 35,000 likes from this real-time tweet... that's also reallyyy illegal & could get them sued. It scares me how many Social Media Managers just completely punt copyright infringement. United doesn't have a license for Kendrick or the NFL...

Wait, the Lilo & Stitch Super Bowl ad is SO GOOD. I love when ads actually tie to the moment x.com/i/status/1888733948592967987/video/1

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Wait, the Lilo & Stitch Super Bowl ad is SO GOOD. I love when ads actually tie to the moment https://x.com/i/status/1888733948592967987/video/1

@ShamsCharania Just wait til Luka doesn’t pass to Bronny

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@ShamsCharania Just wait til Luka doesn’t pass to Bronny

What... @SalesForce, your Super Bowl ad makes no sense.

Restaurants don't seat you outside in the rain... and no one understands your AI product's role in reservations... why? What a weird spot that serves no purpose...

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jappleby

What... @SalesForce, your Super Bowl ad makes no sense. Restaurants don't seat you outside in the rain... and no one understands your AI product's role in reservations... why? What a weird spot that serves no purpose...

I'M DEAD. Also, so is Chazmo.

@Totinos Super Bowl spot got me to burst out laughing. Letting Tim Robinson & the I Think You Should Leave crew write/star in this was brilliant

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I'M DEAD. Also, so is Chazmo. @Totinos Super Bowl spot got me to burst out laughing. Letting Tim Robinson & the I Think You Should Leave crew write/star in this was brilliant

@ShamsCharania Oh my god. The goat is training the next goat. This is insane.

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@ShamsCharania Oh my god. The goat is training the next goat. This is insane.

Okay, @StellaArtois getting Beckham + the best surprise cameo is a huge win.

It's a very Super Bowl ad in the right ways

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Okay, @StellaArtois getting Beckham + the best surprise cameo is a huge win. It's a very Super Bowl ad in the right ways

Two brands accidentally made the same Super Bowl Ad 😬

Here’s @Pringles vs @LittleCaesars.

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Two brands accidentally made the same Super Bowl Ad 😬 Here’s @Pringles vs @LittleCaesars.

Wow, Him & Hers might've made the best traditional ad of the Super Bowl

- Hit a human need: weight loss
- Establish villains: society, big pharma
- Make it clear their product is personalized
- Great lines like "you deserve to feel great in your body"

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Wow, Him & Hers might've made the best traditional ad of the Super Bowl - Hit a human need: weight loss - Establish villains: society, big pharma - Make it clear their product is personalized - Great lines like "you deserve to feel great in your body"

SEAL AS A SEAL.

@MountainDew just dropped the most hysterical bizarre Super Bowl ad and I'm here for it

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jappleby

SEAL AS A SEAL. @MountainDew just dropped the most hysterical bizarre Super Bowl ad and I'm here for it

Anddd Best Actor Of The Super Bowl goes to Glen Powell

This @Dodge ad is SO FUN. I love how he fully committed to the bit—guy can do slapstick and subtle comedy and everything between

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Anddd Best Actor Of The Super Bowl goes to Glen Powell This @Dodge ad is SO FUN. I love how he fully committed to the bit—guy can do slapstick and subtle comedy and everything between

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The first big Super Bowl fail: @DrinkCirkul. Using a Super Bowl ad to promote a digital giveaway... for a product no one knows... is not the move. Notable here: it's an in-house ad, not from an ad agency. Womp.

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