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followers
78.0K
impressions
24.9M
likes
134K
comments
12.5K
posts
2.18K
engagement
0.588%
emv
$547K
Average per post
11.4K

Key Metrics

Distributions

Top Content

Man, I’m really worried about consumers.

Not everyone’s tech savvy enough to know this ad is completely AI, and they’re not actually showing the product they’re selling.

AI ads are going to really take advantage of people.
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1mo ago
jappleby
Man, I’m really worried about consumers. Not everyone’s tech savvy enough to know this ad is completely AI, and they’re not actually showing the product they’re selling. AI ads are going to really take advantage of people.
This is one of those design / marketing moments where I just scratch my head.

There are huge readability & brand issues.
- Different color green
- The green is too dark against the black
- disco ball texture looks pixelated
   on a tiny phone screen

A kinda dumb mistake.
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1mo ago
jappleby
This is one of those design / marketing moments where I just scratch my head. There are huge readability & brand issues. - Different color green - The green is too dark against the black - disco ball texture looks pixelated on a tiny phone screen A kinda dumb mistake.

Just an excellent, honest perspective on life.

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5mo ago
jappleby
Just an excellent, honest perspective on life.

As a lifelong Dem who’s donated free consulting to House Dem staffers & visited the White House during the Biden years: I find this so, so embarrassing for us. We complain about the right’s behavior, and now we’re doing stuff like this? Come on, @TheDemocrats. Do better.

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1mo ago
jappleby
As a lifelong Dem who’s donated free consulting to House Dem staffers & visited the White House during the Biden years: I find this so, so embarrassing for us. We complain about the right’s behavior, and now we’re doing stuff like this? Come on, @TheDemocrats. Do better.

A good rule for Twitter health: If you use your real name, And your real face, On your Twitter? Never, ever engage with someone who doesn't use their own name + face on their Twitter.

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1mo ago
jappleby
A good rule for Twitter health: If you use your real name, And your real face, On your Twitter? Never, ever engage with someone who doesn't use their own name + face on their Twitter.
I accidentally picked an apartment that’s on the Knicks Parade route. This is awesome.
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3w ago
jappleby
I accidentally picked an apartment that’s on the Knicks Parade route. This is awesome.
I just find this social strategy sort of pathetic. 

@DoorDash is intentionally tagging @TPAIN in their tweets about the World Cup in an effort to ~get attention~, and they did it to the point where T-Pain had to publicly ask the brand to stop.

The attempted gag: New Zealand has a player named Tim Payne, so DoorDash “accidentally” tagged T-Pain instead. And T-Pain’s energy went from LOL to “stop tagging me” within a few tweets.

There’s a number of reasons this is a baddd idea.

1. It wouldn’t be hard to argue DoorDash is using T-Pain’s name, image, and likeness without his consent. It’s obviously a stunt to promote DoorDash.

2. It’s giving “celebrities aren’t people” energy. It’s fundamentally weird for a brand to bug another human being just for attention, celeb or not. 

2. If T-Pain is in on the bit, this would most definitely be unmarked influencer content, which would be a huge FTC fine.

3. Yeah, it’s gonna go viral, but does the virality have literally anything to do with why we’d use DoorDash? No. But do the risks outweigh the rewards? Also no.

It genuinely is not that hard to be good at social media while staying ethical, not actively bothering celebrities, and making content about what your company actually does.
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jappleby
I just find this social strategy sort of pathetic. @DoorDash is intentionally tagging @TPAIN in their tweets about the World Cup in an effort to ~get attention~, and they did it to the point where T-Pain had to publicly ask the brand to stop. The attempted gag: New Zealand has a player named Tim Payne, so DoorDash “accidentally” tagged T-Pain instead. And T-Pain’s energy went from LOL to “stop tagging me” within a few tweets. There’s a number of reasons this is a baddd idea. 1. It wouldn’t be hard to argue DoorDash is using T-Pain’s name, image, and likeness without his consent. It’s obviously a stunt to promote DoorDash. 2. It’s giving “celebrities aren’t people” energy. It’s fundamentally weird for a brand to bug another human being just for attention, celeb or not. 2. If T-Pain is in on the bit, this would most definitely be unmarked influencer content, which would be a huge FTC fine. 3. Yeah, it’s gonna go viral, but does the virality have literally anything to do with why we’d use DoorDash? No. But do the risks outweigh the rewards? Also no. It genuinely is not that hard to be good at social media while staying ethical, not actively bothering celebrities, and making content about what your company actually does.
This @Delta x @shakeshack partnership is so clever.

If you pre-order your meal, a Shake Shack cheeseburger is an option instead of the typical bougie first class options.

We've all had that "I'd kill for a burger" energy after long travel. Really smart stuff.
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2w ago
jappleby
This @Delta x @shakeshack partnership is so clever. If you pre-order your meal, a Shake Shack cheeseburger is an option instead of the typical bougie first class options. We've all had that "I'd kill for a burger" energy after long travel. Really smart stuff.
This is the https://t.co/4jQKd6hmnv site advertised on the Super Bowl… I don’t get what the product is… or the difference between the human and AI parts… and you want my credit card without telling me what I’m buying?!?!
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jappleby
This is the https://t.co/4jQKd6hmnv site advertised on the Super Bowl… I don’t get what the product is… or the difference between the human and AI parts… and you want my credit card without telling me what I’m buying?!?!

As a 37 year old man who'd really like to settle down, but has struggled to figure out where millennial women socialize, I've finally cracked the code See you at opening night of Devils Wears Prada 2

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jappleby
As a 37 year old man who'd really like to settle down, but has struggled to figure out where millennial women socialize, I've finally cracked the code See you at opening night of Devils Wears Prada 2

So everyone's getting laid off again. If you were just laid off from your job, I've got a little unconventional advice for ya: Do not start looking for a job the next day, or even the next week. And if you can afford it? Take an entire month off. Now, listen—I know we're all in different financial situations, and an incredibly significant portion of our country lives paycheck to paycheck. But I'm also incredibly sure you're wildly stressed out, work too much, maybe even lost a bit of yourself in the grind. You've gotta give yourself a moment. When I went through my first lay-off, I immediately started looking for jobs, and luckily got interviews the very same week. Anddd I was not emotionally ready, and my exhaustion showed, and I even ghosted some interview opportunities. I was totally fried and badly needed a break. Most lay-offs come with some form of severance & paid out vacation days. I beg you, take that time for yourself. Catch up on sleep. See your kids. Pick up a hobby. Go to the gym. Be a person who doesn't dream of labor. You'll be 1000x healthier for it, have more clarity with what you're looking for, and be far more likely to land the next gig. Keep in mind: you will never have this much time again. The second you get your next job, it's back to 8-10 hour days. I know NOT having a job can be stressful, but you've gotta take as much time as you can.

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1mo ago
jappleby
So everyone's getting laid off again. If you were just laid off from your job, I've got a little unconventional advice for ya: Do not start looking for a job the next day, or even the next week. And if you can afford it? Take an entire month off. Now, listen—I know we're all in different financial situations, and an incredibly significant portion of our country lives paycheck to paycheck. But I'm also incredibly sure you're wildly stressed out, work too much, maybe even lost a bit of yourself in the grind. You've gotta give yourself a moment. When I went through my first lay-off, I immediately started looking for jobs, and luckily got interviews the very same week. Anddd I was not emotionally ready, and my exhaustion showed, and I even ghosted some interview opportunities. I was totally fried and badly needed a break. Most lay-offs come with some form of severance & paid out vacation days. I beg you, take that time for yourself. Catch up on sleep. See your kids. Pick up a hobby. Go to the gym. Be a person who doesn't dream of labor. You'll be 1000x healthier for it, have more clarity with what you're looking for, and be far more likely to land the next gig. Keep in mind: you will never have this much time again. The second you get your next job, it's back to 8-10 hour days. I know NOT having a job can be stressful, but you've gotta take as much time as you can.
@martyrdison
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jappleby
@martyrdison

Listen, Nike has some of the greatest copywriting of all time, but “He has arrived” could be the best. Chills.

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1mo ago
jappleby
Listen, Nike has some of the greatest copywriting of all time, but “He has arrived” could be the best. Chills.
This image went viral on Sports Twitter.

So why did no one care it’s made with AI?

Because no one actually cares whether a human, a robot, or a hamster makes the thing—they just care that they think it’s cool.

This image has TASTE. it has ATTITUDE. It has STYLE. It’s crafted by someone who understands how to compose photos, images, and ads, and knows how to articulate those idea into AI prompts. And even though it’s made with AI, it’s crafted and approved by a human eye.

Don’t be fooled by the human vs AI debates. It’s all about the end product. If the end product is cool, everyone’s happy.
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1mo ago
jappleby
This image went viral on Sports Twitter. So why did no one care it’s made with AI? Because no one actually cares whether a human, a robot, or a hamster makes the thing—they just care that they think it’s cool. This image has TASTE. it has ATTITUDE. It has STYLE. It’s crafted by someone who understands how to compose photos, images, and ads, and knows how to articulate those idea into AI prompts. And even though it’s made with AI, it’s crafted and approved by a human eye. Don’t be fooled by the human vs AI debates. It’s all about the end product. If the end product is cool, everyone’s happy.

The first Devil Wears Prada movie is honestly perfect & one of the most rewatchable films ever. Always loved it. Devil Wears Prada 2 is one of the most jumbled movies I’ve ever seen. The script is an absolute mess, the directing is kinda terrible, they introduced too many NEW characters who have genuinely no chemistry with the original cast (every love interest is SO AWKWARD), the needle drops are weak, and they somehow zap all the gravitas out of Miranda. Anne Hathaway’s so charming that she keeps things going, but man… that’s pretty easily one of the worst movies I’ve seen. Clearly a script by committee. A Rise Of Skywalker type of bad sequel.

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jappleby
The first Devil Wears Prada movie is honestly perfect & one of the most rewatchable films ever. Always loved it. Devil Wears Prada 2 is one of the most jumbled movies I’ve ever seen. The script is an absolute mess, the directing is kinda terrible, they introduced too many NEW characters who have genuinely no chemistry with the original cast (every love interest is SO AWKWARD), the needle drops are weak, and they somehow zap all the gravitas out of Miranda. Anne Hathaway’s so charming that she keeps things going, but man… that’s pretty easily one of the worst movies I’ve seen. Clearly a script by committee. A Rise Of Skywalker type of bad sequel.

Current Earth Population: 8.3 billion MrBeast unique viewers: 1 billion every 90 days. That is absolutely bananas.

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4mo ago
jappleby
Current Earth Population: 8.3 billion MrBeast unique viewers: 1 billion every 90 days. That is absolutely bananas.

Twitter trolls in the replies: "ANYONE WHO FALLS FOR THIS DESERVES IT." I hope you keep that energy when your grandparents get scammed.

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jappleby
Twitter trolls in the replies: "ANYONE WHO FALLS FOR THIS DESERVES IT." I hope you keep that energy when your grandparents get scammed.

@Nattelaboty Tell that to 80 year olds.

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jappleby
@Nattelaboty Tell that to 80 year olds.

A harsh reality about the career ladder: You’re never gonna make as many great work friends as you do in your first job or two. Those first 5ish years of careers are special for making friends. You and your pals at work, green & eager (or getting destroyed by work loads and real life responsibilities). Spending your first paychecks on cocktails and dinners you probably can’t actually afford. Complaining about your bosses together. First apartments filled with ikea furniture. Racing when the “extra pizza from the meeting is in the conference room” email goes out. I was at my first agency for 5 years (a lifetime for an agency job), and absolutely loved it. Made many lifelong friends at that gig. Then when I started wanting more money and more responsibility, I started intentionally hopping around—went from $80k to $220k in just 4 years, worked on some major brands, built a strong rep as a leader in social—but as I got older, entered management roles, and spent less time at jobs, I never really did have the same camaraderie as that first job. Really cherish those years as a 20something, learning life & work. It’s a special time.

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4mo ago
jappleby
A harsh reality about the career ladder: You’re never gonna make as many great work friends as you do in your first job or two. Those first 5ish years of careers are special for making friends. You and your pals at work, green & eager (or getting destroyed by work loads and real life responsibilities). Spending your first paychecks on cocktails and dinners you probably can’t actually afford. Complaining about your bosses together. First apartments filled with ikea furniture. Racing when the “extra pizza from the meeting is in the conference room” email goes out. I was at my first agency for 5 years (a lifetime for an agency job), and absolutely loved it. Made many lifelong friends at that gig. Then when I started wanting more money and more responsibility, I started intentionally hopping around—went from $80k to $220k in just 4 years, worked on some major brands, built a strong rep as a leader in social—but as I got older, entered management roles, and spent less time at jobs, I never really did have the same camaraderie as that first job. Really cherish those years as a 20something, learning life & work. It’s a special time.

This is how young pros kill their careers. The DREAM is for one of our underpaid, work-our-ass-off projects to hit big so we get a huge bag on the next job—not because we should ~pay our dues~, because of course we worked cheap when we had short resumes! She’d have gotten that big payday + opportunity now, because she proved her success! Now she’s gonna be viewed as professionally immature for misunderstanding the market—that of course she, and NO ONE, was paid well on a movie that was 99% likely to make no money, but then turned into a cultural phenomenon.

134K
808
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1mo ago
jappleby
This is how young pros kill their careers. The DREAM is for one of our underpaid, work-our-ass-off projects to hit big so we get a huge bag on the next job—not because we should ~pay our dues~, because of course we worked cheap when we had short resumes! She’d have gotten that big payday + opportunity now, because she proved her success! Now she’s gonna be viewed as professionally immature for misunderstanding the market—that of course she, and NO ONE, was paid well on a movie that was 99% likely to make no money, but then turned into a cultural phenomenon.

Jack Appleby (@jappleby) X Stats & Analytics

Jack Appleby (@jappleby) has 78.0K X followers with a 0.59% engagement rate over the past 12 months. Across 2.18K posts, Jack Appleby received 134K total likes and 24.9M impressions, averaging 61.3 likes per post. This page tracks Jack Appleby's performance metrics, top content, and engagement trends — updated daily.

Jack Appleby (@jappleby) X Analytics FAQ

How many X (Twitter) followers does Jack Appleby have?+
Jack Appleby (@jappleby) has 78.0K X (Twitter) followers as of July 2026.
What is Jack Appleby's X (Twitter) engagement rate?+
Jack Appleby's X (Twitter) engagement rate is 0.59% over the last 12 months, based on 2.18K posts.
How many likes does Jack Appleby get on X (Twitter)?+
Jack Appleby received 134K total likes across 2.18K posts in the last 12 months, averaging 61.3 likes per post.
How many X (Twitter) impressions does Jack Appleby get?+
Jack Appleby's X (Twitter) content generated 24.9M total impressions over the last 12 months.