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followers
75.9K
impressions
22.0M
likes
115K
comments
11.4K
posts
1.76K
engagement
0.572%
emv
$483K
Average per post
12.5K

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Top Content

Man, I’m really worried about consumers.

Not everyone’s tech savvy enough to know this ad is completely AI, and they’re not actually showing the product they’re selling.

AI ads are going to really take advantage of people.
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2w ago
jappleby
Man, I’m really worried about consumers. Not everyone’s tech savvy enough to know this ad is completely AI, and they’re not actually showing the product they’re selling. AI ads are going to really take advantage of people.
This is one of those design / marketing moments where I just scratch my head.

There are huge readability & brand issues.
- Different color green
- The green is too dark against the black
- disco ball texture looks pixelated
   on a tiny phone screen

A kinda dumb mistake.
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jappleby
This is one of those design / marketing moments where I just scratch my head. There are huge readability & brand issues. - Different color green - The green is too dark against the black - disco ball texture looks pixelated on a tiny phone screen A kinda dumb mistake.

Just an excellent, honest perspective on life.

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jappleby
Just an excellent, honest perspective on life.

As a lifelong Dem who’s donated free consulting to House Dem staffers & visited the White House during the Biden years: I find this so, so embarrassing for us. We complain about the right’s behavior, and now we’re doing stuff like this? Come on, @TheDemocrats. Do better.

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jappleby
As a lifelong Dem who’s donated free consulting to House Dem staffers & visited the White House during the Biden years: I find this so, so embarrassing for us. We complain about the right’s behavior, and now we’re doing stuff like this? Come on, @TheDemocrats. Do better.

A good rule for Twitter health: If you use your real name, And your real face, On your Twitter? Never, ever engage with someone who doesn't use their own name + face on their Twitter.

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jappleby
A good rule for Twitter health: If you use your real name, And your real face, On your Twitter? Never, ever engage with someone who doesn't use their own name + face on their Twitter.
This is the https://t.co/4jQKd6hmnv site advertised on the Super Bowl… I don’t get what the product is… or the difference between the human and AI parts… and you want my credit card without telling me what I’m buying?!?!
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jappleby
This is the https://t.co/4jQKd6hmnv site advertised on the Super Bowl… I don’t get what the product is… or the difference between the human and AI parts… and you want my credit card without telling me what I’m buying?!?!

As a 37 year old man who'd really like to settle down, but has struggled to figure out where millennial women socialize, I've finally cracked the code See you at opening night of Devils Wears Prada 2

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jappleby
As a 37 year old man who'd really like to settle down, but has struggled to figure out where millennial women socialize, I've finally cracked the code See you at opening night of Devils Wears Prada 2

So everyone's getting laid off again. If you were just laid off from your job, I've got a little unconventional advice for ya: Do not start looking for a job the next day, or even the next week. And if you can afford it? Take an entire month off. Now, listen—I know we're all in different financial situations, and an incredibly significant portion of our country lives paycheck to paycheck. But I'm also incredibly sure you're wildly stressed out, work too much, maybe even lost a bit of yourself in the grind. You've gotta give yourself a moment. When I went through my first lay-off, I immediately started looking for jobs, and luckily got interviews the very same week. Anddd I was not emotionally ready, and my exhaustion showed, and I even ghosted some interview opportunities. I was totally fried and badly needed a break. Most lay-offs come with some form of severance & paid out vacation days. I beg you, take that time for yourself. Catch up on sleep. See your kids. Pick up a hobby. Go to the gym. Be a person who doesn't dream of labor. You'll be 1000x healthier for it, have more clarity with what you're looking for, and be far more likely to land the next gig. Keep in mind: you will never have this much time again. The second you get your next job, it's back to 8-10 hour days. I know NOT having a job can be stressful, but you've gotta take as much time as you can.

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jappleby
So everyone's getting laid off again. If you were just laid off from your job, I've got a little unconventional advice for ya: Do not start looking for a job the next day, or even the next week. And if you can afford it? Take an entire month off. Now, listen—I know we're all in different financial situations, and an incredibly significant portion of our country lives paycheck to paycheck. But I'm also incredibly sure you're wildly stressed out, work too much, maybe even lost a bit of yourself in the grind. You've gotta give yourself a moment. When I went through my first lay-off, I immediately started looking for jobs, and luckily got interviews the very same week. Anddd I was not emotionally ready, and my exhaustion showed, and I even ghosted some interview opportunities. I was totally fried and badly needed a break. Most lay-offs come with some form of severance & paid out vacation days. I beg you, take that time for yourself. Catch up on sleep. See your kids. Pick up a hobby. Go to the gym. Be a person who doesn't dream of labor. You'll be 1000x healthier for it, have more clarity with what you're looking for, and be far more likely to land the next gig. Keep in mind: you will never have this much time again. The second you get your next job, it's back to 8-10 hour days. I know NOT having a job can be stressful, but you've gotta take as much time as you can.
@martyrdison
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jappleby
@martyrdison
This image went viral on Sports Twitter.

So why did no one care it’s made with AI?

Because no one actually cares whether a human, a robot, or a hamster makes the thing—they just care that they think it’s cool.

This image has TASTE. it has ATTITUDE. It has STYLE. It’s crafted by someone who understands how to compose photos, images, and ads, and knows how to articulate those idea into AI prompts. And even though it’s made with AI, it’s crafted and approved by a human eye.

Don’t be fooled by the human vs AI debates. It’s all about the end product. If the end product is cool, everyone’s happy.
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jappleby
This image went viral on Sports Twitter. So why did no one care it’s made with AI? Because no one actually cares whether a human, a robot, or a hamster makes the thing—they just care that they think it’s cool. This image has TASTE. it has ATTITUDE. It has STYLE. It’s crafted by someone who understands how to compose photos, images, and ads, and knows how to articulate those idea into AI prompts. And even though it’s made with AI, it’s crafted and approved by a human eye. Don’t be fooled by the human vs AI debates. It’s all about the end product. If the end product is cool, everyone’s happy.

Listen, Nike has some of the greatest copywriting of all time, but “He has arrived” could be the best. Chills.

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jappleby
Listen, Nike has some of the greatest copywriting of all time, but “He has arrived” could be the best. Chills.

The first Devil Wears Prada movie is honestly perfect & one of the most rewatchable films ever. Always loved it. Devil Wears Prada 2 is one of the most jumbled movies I’ve ever seen. The script is an absolute mess, the directing is kinda terrible, they introduced too many NEW characters who have genuinely no chemistry with the original cast (every love interest is SO AWKWARD), the needle drops are weak, and they somehow zap all the gravitas out of Miranda. Anne Hathaway’s so charming that she keeps things going, but man… that’s pretty easily one of the worst movies I’ve seen. Clearly a script by committee. A Rise Of Skywalker type of bad sequel.

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jappleby
The first Devil Wears Prada movie is honestly perfect & one of the most rewatchable films ever. Always loved it. Devil Wears Prada 2 is one of the most jumbled movies I’ve ever seen. The script is an absolute mess, the directing is kinda terrible, they introduced too many NEW characters who have genuinely no chemistry with the original cast (every love interest is SO AWKWARD), the needle drops are weak, and they somehow zap all the gravitas out of Miranda. Anne Hathaway’s so charming that she keeps things going, but man… that’s pretty easily one of the worst movies I’ve seen. Clearly a script by committee. A Rise Of Skywalker type of bad sequel.

Current Earth Population: 8.3 billion MrBeast unique viewers: 1 billion every 90 days. That is absolutely bananas.

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jappleby
Current Earth Population: 8.3 billion MrBeast unique viewers: 1 billion every 90 days. That is absolutely bananas.

Twitter trolls in the replies: "ANYONE WHO FALLS FOR THIS DESERVES IT." I hope you keep that energy when your grandparents get scammed.

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jappleby
Twitter trolls in the replies: "ANYONE WHO FALLS FOR THIS DESERVES IT." I hope you keep that energy when your grandparents get scammed.

@Nattelaboty Tell that to 80 year olds.

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jappleby
@Nattelaboty Tell that to 80 year olds.

A harsh reality about the career ladder: You’re never gonna make as many great work friends as you do in your first job or two. Those first 5ish years of careers are special for making friends. You and your pals at work, green & eager (or getting destroyed by work loads and real life responsibilities). Spending your first paychecks on cocktails and dinners you probably can’t actually afford. Complaining about your bosses together. First apartments filled with ikea furniture. Racing when the “extra pizza from the meeting is in the conference room” email goes out. I was at my first agency for 5 years (a lifetime for an agency job), and absolutely loved it. Made many lifelong friends at that gig. Then when I started wanting more money and more responsibility, I started intentionally hopping around—went from $80k to $220k in just 4 years, worked on some major brands, built a strong rep as a leader in social—but as I got older, entered management roles, and spent less time at jobs, I never really did have the same camaraderie as that first job. Really cherish those years as a 20something, learning life & work. It’s a special time.

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jappleby
A harsh reality about the career ladder: You’re never gonna make as many great work friends as you do in your first job or two. Those first 5ish years of careers are special for making friends. You and your pals at work, green & eager (or getting destroyed by work loads and real life responsibilities). Spending your first paychecks on cocktails and dinners you probably can’t actually afford. Complaining about your bosses together. First apartments filled with ikea furniture. Racing when the “extra pizza from the meeting is in the conference room” email goes out. I was at my first agency for 5 years (a lifetime for an agency job), and absolutely loved it. Made many lifelong friends at that gig. Then when I started wanting more money and more responsibility, I started intentionally hopping around—went from $80k to $220k in just 4 years, worked on some major brands, built a strong rep as a leader in social—but as I got older, entered management roles, and spent less time at jobs, I never really did have the same camaraderie as that first job. Really cherish those years as a 20something, learning life & work. It’s a special time.

@TaylorLorenz My spot in Fidi has surprisingly good scallion tofu cream cheese and instead it’s a reason I resigned my lease down here

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jappleby
@TaylorLorenz My spot in Fidi has surprisingly good scallion tofu cream cheese and instead it’s a reason I resigned my lease down here

The irony of this dude’s tweet: The way she calmly and kindly replied to a man who’s being absolutely horrible is the exact reason why she’ll make $ 300k+ in her career. That type of composure is worth the biggest salaries the world can offer.

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jappleby
The irony of this dude’s tweet: The way she calmly and kindly replied to a man who’s being absolutely horrible is the exact reason why she’ll make $ 300k+ in her career. That type of composure is worth the biggest salaries the world can offer.

So this job is getting ripped for the salary. But it’s an entry level, zero experience job. $60,000 for entry social media, even in LA, doesn’t feel crazy to me at all? It’s not high, not low. I spent most my career working social in LA. What do you think this should pay?

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jappleby
So this job is getting ripped for the salary. But it’s an entry level, zero experience job. $60,000 for entry social media, even in LA, doesn’t feel crazy to me at all? It’s not high, not low. I spent most my career working social in LA. What do you think this should pay?

This tweet has 17,000 likes in one hour. Presenting your brand as "anti-AI" really does work in 2026, when regular ol' humans feel very threatened by technology.

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jappleby
This tweet has 17,000 likes in one hour. Presenting your brand as "anti-AI" really does work in 2026, when regular ol' humans feel very threatened by technology.

Jack Appleby (@jappleby) X Stats & Analytics

Jack Appleby (@jappleby) has 75.9K X followers with a 0.57% engagement rate over the past 12 months. Across 1.76K posts, Jack Appleby received 115K total likes and 22.0M impressions, averaging 65.1 likes per post. This page tracks Jack Appleby's performance metrics, top content, and engagement trends — updated daily.

Jack Appleby (@jappleby) X Analytics FAQ

How many X (Twitter) followers does Jack Appleby have?+
Jack Appleby (@jappleby) has 75.9K X (Twitter) followers as of June 2026.
What is Jack Appleby's X (Twitter) engagement rate?+
Jack Appleby's X (Twitter) engagement rate is 0.57% over the last 12 months, based on 1.76K posts.
How many likes does Jack Appleby get on X (Twitter)?+
Jack Appleby received 115K total likes across 1.76K posts in the last 12 months, averaging 65.1 likes per post.
How many X (Twitter) impressions does Jack Appleby get?+
Jack Appleby's X (Twitter) content generated 22.0M total impressions over the last 12 months.