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34.9K
impressions
8.68M
likes
542K
comments
7.42K
posts
232
engagement
6.33%
emv
$318K
Avg. per post
37.4K

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Standing at Buffalo’s Family Circle plaza in the snow, you can see the Bills’ past and future in one view ❄️🏟️ Across the street: the $22M Highmark Stadium built in 1973, bare bones and exposed to the elements. Right beside it: the new $2.2B Highmark Stadium taking shape, built for the weather with a canopy, heated field, climate-controlled spaces, and premium experiences. 🎥: @Tyler Webb
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sportsbusinessjournal
Standing at Buffalo’s Family Circle plaza in the snow, you can see the Bills’ past and future in one view ❄️🏟️ Across the street: the $22M Highmark Stadium built in 1973, bare bones and exposed to the elements. Right beside it: the new $2.2B Highmark Stadium taking shape, built for the weather with a canopy, heated field, climate-controlled spaces, and premium experiences. 🎥: @Tyler Webb
How do you play baseball in the desert? The Las Vegas A's may have cracked the code 🏟️ With a fixed roof, massive glass wall, and five metallic shells inspired by the Sydney Opera House, this stadium is designed to feel outdoors—without the brutal heat. Check out #SBJ, to see how Bjarke Ingels Group and HNTB turned a design challenge into an architectural statement. 🎥: @Tyler Webb
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sportsbusinessjournal
How do you play baseball in the desert? The Las Vegas A's may have cracked the code 🏟️ With a fixed roof, massive glass wall, and five metallic shells inspired by the Sydney Opera House, this stadium is designed to feel outdoors—without the brutal heat. Check out #SBJ, to see how Bjarke Ingels Group and HNTB turned a design challenge into an architectural statement. 🎥: @Tyler Webb
"We [@grandslamtrack] are the answer to your problem." 💡 CEO & Commissioner of Grand Slam Track, Michael Johnson, responds to #noahlyles and explains why Grand Slam Track is needed for the sport and business of track in non-Olympic years to enhance the athlete’s overall brand value. #grandslamtrack#TrackAndField#tracklife #olympics
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"We [@grandslamtrack] are the answer to your problem." 💡 CEO & Commissioner of Grand Slam Track, Michael Johnson, responds to #noahlyles and explains why Grand Slam Track is needed for the sport and business of track in non-Olympic years to enhance the athlete’s overall brand value. #grandslamtrack#TrackAndField#tracklife #olympics
Wayback Wednesday 🏀   In 2003, Gatorade pushed the boundaries of sports marketing technology with its iconic “23 vs. 39” commercial — a spot that used early artificial intelligence and face-scanning techniques to digitally recreate a young Michael Jordan competing against his older self.   The younger version of MJ was actually played by then–NBA rising star Jamal Crawford, whose face was digitally mapped using cutting-edge tech rarely seen in advertising at the time.   A groundbreaking moment where sports, technology, and storytelling came together. People are still buzzing about it 22 years later. #mj #michael #michaeljordan #gatoade #NBA
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sportsbusinessjournal
Wayback Wednesday 🏀   In 2003, Gatorade pushed the boundaries of sports marketing technology with its iconic “23 vs. 39” commercial — a spot that used early artificial intelligence and face-scanning techniques to digitally recreate a young Michael Jordan competing against his older self.   The younger version of MJ was actually played by then–NBA rising star Jamal Crawford, whose face was digitally mapped using cutting-edge tech rarely seen in advertising at the time.   A groundbreaking moment where sports, technology, and storytelling came together. People are still buzzing about it 22 years later. #mj #michael #michaeljordan #gatoade #NBA
From 1970 ➡️ 2026. Adidas turned The Sphere into a timeline of every FIFA World Cup ball — and teased the official ’26 reveal for October 2. ⚽️ (via @SphereVegas) #fifaworldcup #worldcup #Soccer #adidas
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sportsbusinessjournal
From 1970 ➡️ 2026. Adidas turned The Sphere into a timeline of every FIFA World Cup ball — and teased the official ’26 reveal for October 2. ⚽️ (via @SphereVegas) #fifaworldcup #worldcup #Soccer #adidas
This might be the most high-tech basketball court ever built 🏀 Developed by German company ASB GlassFloor, this surface isn’t just made of glass—it’s packed with 4K video panels, enhanced grip tech, and serious durability. Tested during the 2024 NBA All-Star Game and now showcased at their Athlete Lab in Orlando, ASB's innovation could change the game. For more info, check out this week’s #SBJ. 🎥: @Tyler Webb
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This might be the most high-tech basketball court ever built 🏀 Developed by German company ASB GlassFloor, this surface isn’t just made of glass—it’s packed with 4K video panels, enhanced grip tech, and serious durability. Tested during the 2024 NBA All-Star Game and now showcased at their Athlete Lab in Orlando, ASB's innovation could change the game. For more info, check out this week’s #SBJ. 🎥: @Tyler Webb
The future home of the Cleveland Browns is set to redefine the NFL stadium experience 🏟️ The new $2.4B Huntington Bank Field, opening in 2029, will feature the largest concourse in the NFL, fewer nosebleed seats, and one of the closest upper decks to the field. Built partially below ground, the design is expected to reduce energy usage while bringing fans closer to the action than ever before. The biggest innovation? A 6,500-seat Dog Pound supporter section with a steep slope and a massive angled video board designed to reflect sound back toward the field.
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sportsbusinessjournal
The future home of the Cleveland Browns is set to redefine the NFL stadium experience 🏟️ The new $2.4B Huntington Bank Field, opening in 2029, will feature the largest concourse in the NFL, fewer nosebleed seats, and one of the closest upper decks to the field. Built partially below ground, the design is expected to reduce energy usage while bringing fans closer to the action than ever before. The biggest innovation? A 6,500-seat Dog Pound supporter section with a steep slope and a massive angled video board designed to reflect sound back toward the field.
You don’t want to miss this story 😅 Executive Vice President, COO, and Director of Player Personnel, Stephen Jones, takes us behind the scenes of the wild 2014 #nfldraft night — when the #cowboys passed on #johnnymanziel, and how Jerry Jones really felt about it. #NFL #football #dallas #footballtiktok #sbj
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You don’t want to miss this story 😅 Executive Vice President, COO, and Director of Player Personnel, Stephen Jones, takes us behind the scenes of the wild 2014 #nfldraft night — when the #cowboys passed on #johnnymanziel, and how Jerry Jones really felt about it. #NFL #football #dallas #footballtiktok #sbj
Brian Kelly, Billy Napier, and James Franklin are all out as head coaches, but not empty-handed 💰   Let’s take a look at the largest buyouts in college football history 👀   Is getting fired from a Power 5 school… the best job in America? #lsu #texas #florida #cfb #football
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Brian Kelly, Billy Napier, and James Franklin are all out as head coaches, but not empty-handed 💰   Let’s take a look at the largest buyouts in college football history 👀   Is getting fired from a Power 5 school… the best job in America? #lsu #texas #florida #cfb #football
Fancy toilets helped the Dodgers land Roki Sasaki. Seriously. Dodgers CEO & President Stan Kasten explained how the team re-fitted the entire clubhouse with "fancy Japanese toilets" after finding out how important they were to Sasaki. #dodgers #dodgers #MLB #japanesetoilet #rokisasaki
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sportsbusinessjournal
Fancy toilets helped the Dodgers land Roki Sasaki. Seriously. Dodgers CEO & President Stan Kasten explained how the team re-fitted the entire clubhouse with "fancy Japanese toilets" after finding out how important they were to Sasaki. #dodgers #dodgers #MLB #japanesetoilet #rokisasaki
Fightin’ words for the Fightin’ Irish 😱 Big 12 commissioner Brett Yormark called out Notre Dame AD Pete Bevacqua for his recent comments about the Irish getting left out from the CFP. #CollegeFootball #big12football #notredame #cfp #cfbplayoff @Big 12 Conference @Notre Dame Football
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Fightin’ words for the Fightin’ Irish 😱 Big 12 commissioner Brett Yormark called out Notre Dame AD Pete Bevacqua for his recent comments about the Irish getting left out from the CFP. #CollegeFootball #big12football #notredame #cfp #cfbplayoff @Big 12 Conference @Notre Dame Football
Steve Sarkisian keeps it real after Penn State parts ways with James Franklin. #cfb #pennstate #jamesfranklin #texas #stevesarkisian
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Steve Sarkisian keeps it real after Penn State parts ways with James Franklin. #cfb #pennstate #jamesfranklin #texas #stevesarkisian
The 2026 World Cup is being called “104 Super Bowls in one month” — but who’s footing the bill? 👀 With 11 U.S. cities on the hook for $100M+ each, funding for security and logistics remains a major question mark. For more info on the World Cup, check out this week’s SBJ! 🎥: @Tyler Webb #fifa #fifaworldcup #soccer #footie
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sportsbusinessjournal
The 2026 World Cup is being called “104 Super Bowls in one month” — but who’s footing the bill? 👀 With 11 U.S. cities on the hook for $100M+ each, funding for security and logistics remains a major question mark. For more info on the World Cup, check out this week’s SBJ! 🎥: @Tyler Webb #fifa #fifaworldcup #soccer #footie
Shohei Ohtani told Dodgers brass that having only one batting cage was unacceptable, so they took his advice and built a second one. "The batting cage is my home," Dodgers Executive Vice President & CMO Lon Rosen remembers him saying after the off-season renovations were complete. #dodgers #MLB #dodgerstadium #shoheiohtani #batting
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Shohei Ohtani told Dodgers brass that having only one batting cage was unacceptable, so they took his advice and built a second one. "The batting cage is my home," Dodgers Executive Vice President & CMO Lon Rosen remembers him saying after the off-season renovations were complete. #dodgers #MLB #dodgerstadium #shoheiohtani #batting
You’ll Never Guess Greg Olsen’s Favorite Stadium 🏟️ The former Panthers TE breaks down the one NFL stadium that stood out the most during his career — and why it left a lasting impression. #nfl #football #carolinapanthers #lambeaufield #packers
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You’ll Never Guess Greg Olsen’s Favorite Stadium 🏟️ The former Panthers TE breaks down the one NFL stadium that stood out the most during his career — and why it left a lasting impression. #nfl #football #carolinapanthers #lambeaufield #packers
New project alert 🚧 The @Toronto Blue Jays just wrapped a $400 million Canadian (approximately $289.5 million USD) renovation at Toronto’s 36-year-old Rogers Centre — transforming two-thirds of the stadium for fans and players. In just one offseason, the entire lower bowl was ripped out, turning the multipurpose dome into a ballpark built specifically for baseball. 🎥: @Tyler Webb
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New project alert 🚧 The @Toronto Blue Jays just wrapped a $400 million Canadian (approximately $289.5 million USD) renovation at Toronto’s 36-year-old Rogers Centre — transforming two-thirds of the stadium for fans and players. In just one offseason, the entire lower bowl was ripped out, turning the multipurpose dome into a ballpark built specifically for baseball. 🎥: @Tyler Webb
You’ll never guess which MLB and NFL stadiums top Joe Buck’s list 👀 Buck reveals his favorite ballpark and football stadium to call a game from and breaks down exactly why they stand out.
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You’ll never guess which MLB and NFL stadiums top Joe Buck’s list 👀 Buck reveals his favorite ballpark and football stadium to call a game from and breaks down exactly why they stand out.
Step inside one of the most secretive experiences in sports—Berckmans Place at Augusta National ⛳️ This ultra-exclusive 90,000 sq. ft. hospitality haven includes: 🍽️ Five high-end restaurants 🛍️ A secret merch shop ⛳ Replica putting greens For more info, check out this week’s #SBJ (🎥: @Tyler Webb)
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Step inside one of the most secretive experiences in sports—Berckmans Place at Augusta National ⛳️ This ultra-exclusive 90,000 sq. ft. hospitality haven includes: 🍽️ Five high-end restaurants 🛍️ A secret merch shop ⛳ Replica putting greens For more info, check out this week’s #SBJ (🎥: @Tyler Webb)
The @Tampa Bay Buccaneers’ lease at Raymond James Stadium expires in 2028, but they’re in no rush to renew 🏟️ With public funding soon shared with the Lightning and a $600M renovation on the line, the team is playing the waiting game for leverage. Will they get the upgrades they want? Read more in this week’s #SBJ. (🎥: @Tyler Webb)
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The @Tampa Bay Buccaneers’ lease at Raymond James Stadium expires in 2028, but they’re in no rush to renew 🏟️ With public funding soon shared with the Lightning and a $600M renovation on the line, the team is playing the waiting game for leverage. Will they get the upgrades they want? Read more in this week’s #SBJ. (🎥: @Tyler Webb)
Tickets are hard to come by, and if you want to buy in through a hospitality package, it'll likely come with a six-figure price tag.   Augusta National Golf Club recently pushed out its confidential brochure for its "Official Masters Hospitality" package, which details how much it costs to take in the weekend's action.   Swipe for an inside look at one of the club's top tier packages 👉 #golf #masters #augustanational #sports #golftiktok
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Tickets are hard to come by, and if you want to buy in through a hospitality package, it'll likely come with a six-figure price tag.   Augusta National Golf Club recently pushed out its confidential brochure for its "Official Masters Hospitality" package, which details how much it costs to take in the weekend's action.   Swipe for an inside look at one of the club's top tier packages 👉 #golf #masters #augustanational #sports #golftiktok

SBJ (@sportsbusinessjournal) Tiktok Stats & Analytics

SBJ (@sportsbusinessjournal) has 34.9K Tiktok followers with a 6.33% engagement rate over the past 12 months. Across 232 videos, SBJ received 542K total likes and 8.68M views, averaging 2.34K likes per video. This page tracks SBJ's performance metrics, top content, and engagement trends — updated daily.

SBJ (@sportsbusinessjournal) Tiktok Analytics FAQ

How many TikTok followers does SBJ have?+
SBJ (@sportsbusinessjournal) has 34.9K TikTok followers as of March 2026.
What is SBJ's TikTok engagement rate?+
SBJ's TikTok engagement rate is 6.33% over the last 12 months, based on 232 videos.
How many likes does SBJ get on TikTok?+
SBJ received 542K total likes across 232 videos in the last 12 months, averaging 2.34K likes per video.
How many TikTok views does SBJ get?+
SBJ's TikTok content generated 8.68M total views over the last 12 months.