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followers
37.9K
impressions
6.99M
likes
454K
comments
5.53K
posts
257
engagement
6.58%
emv
$260K
Average per post
27.2K

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Standing at Buffalo’s Family Circle plaza in the snow, you can see the Bills’ past and future in one view ❄️🏟️ Across the street: the $22M Highmark Stadium built in 1973, bare bones and exposed to the elements. Right beside it: the new $2.2B Highmark Stadium taking shape, built for the weather with a canopy, heated field, climate-controlled spaces, and premium experiences. 🎥: @Tyler Webb
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sportsbusinessjournal
Standing at Buffalo’s Family Circle plaza in the snow, you can see the Bills’ past and future in one view ❄️🏟️ Across the street: the $22M Highmark Stadium built in 1973, bare bones and exposed to the elements. Right beside it: the new $2.2B Highmark Stadium taking shape, built for the weather with a canopy, heated field, climate-controlled spaces, and premium experiences. 🎥: @Tyler Webb
How does the NFL customize draft day jerseys so fast? 🏈 There are less than two minutes from pick to stage, but the process starts weeks before with Nike and Stahls' prepping hundreds of nameplates. Once the pick is relayed, the name is adhered onto a jersey in just 10 seconds before being run out to the commissioner.
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sportsbusinessjournal
How does the NFL customize draft day jerseys so fast? 🏈 There are less than two minutes from pick to stage, but the process starts weeks before with Nike and Stahls' prepping hundreds of nameplates. Once the pick is relayed, the name is adhered onto a jersey in just 10 seconds before being run out to the commissioner.
Wayback Wednesday 🏀   In 2003, Gatorade pushed the boundaries of sports marketing technology with its iconic “23 vs. 39” commercial — a spot that used early artificial intelligence and face-scanning techniques to digitally recreate a young Michael Jordan competing against his older self.   The younger version of MJ was actually played by then–NBA rising star Jamal Crawford, whose face was digitally mapped using cutting-edge tech rarely seen in advertising at the time.   A groundbreaking moment where sports, technology, and storytelling came together. People are still buzzing about it 22 years later. #mj #michael #michaeljordan #gatoade #NBA
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Wayback Wednesday 🏀   In 2003, Gatorade pushed the boundaries of sports marketing technology with its iconic “23 vs. 39” commercial — a spot that used early artificial intelligence and face-scanning techniques to digitally recreate a young Michael Jordan competing against his older self.   The younger version of MJ was actually played by then–NBA rising star Jamal Crawford, whose face was digitally mapped using cutting-edge tech rarely seen in advertising at the time.   A groundbreaking moment where sports, technology, and storytelling came together. People are still buzzing about it 22 years later. #mj #michael #michaeljordan #gatoade #NBA
From 1970 ➡️ 2026. Adidas turned The Sphere into a timeline of every FIFA World Cup ball — and teased the official ’26 reveal for October 2. ⚽️ (via @SphereVegas) #fifaworldcup #worldcup #Soccer #adidas
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From 1970 ➡️ 2026. Adidas turned The Sphere into a timeline of every FIFA World Cup ball — and teased the official ’26 reveal for October 2. ⚽️ (via @SphereVegas) #fifaworldcup #worldcup #Soccer #adidas
The future home of the Cleveland Browns is set to redefine the NFL stadium experience 🏟️ The new $2.4B Huntington Bank Field, opening in 2029, will feature the largest concourse in the NFL, fewer nosebleed seats, and one of the closest upper decks to the field. Built partially below ground, the design is expected to reduce energy usage while bringing fans closer to the action than ever before. The biggest innovation? A 6,500-seat Dog Pound supporter section with a steep slope and a massive angled video board designed to reflect sound back toward the field.
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The future home of the Cleveland Browns is set to redefine the NFL stadium experience 🏟️ The new $2.4B Huntington Bank Field, opening in 2029, will feature the largest concourse in the NFL, fewer nosebleed seats, and one of the closest upper decks to the field. Built partially below ground, the design is expected to reduce energy usage while bringing fans closer to the action than ever before. The biggest innovation? A 6,500-seat Dog Pound supporter section with a steep slope and a massive angled video board designed to reflect sound back toward the field.
Brian Kelly, Billy Napier, and James Franklin are all out as head coaches, but not empty-handed 💰   Let’s take a look at the largest buyouts in college football history 👀   Is getting fired from a Power 5 school… the best job in America? #lsu #texas #florida #cfb #football
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Brian Kelly, Billy Napier, and James Franklin are all out as head coaches, but not empty-handed 💰   Let’s take a look at the largest buyouts in college football history 👀   Is getting fired from a Power 5 school… the best job in America? #lsu #texas #florida #cfb #football
Fancy toilets helped the Dodgers land Roki Sasaki. Seriously. Dodgers CEO & President Stan Kasten explained how the team re-fitted the entire clubhouse with "fancy Japanese toilets" after finding out how important they were to Sasaki. #dodgers #dodgers #MLB #japanesetoilet #rokisasaki
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Fancy toilets helped the Dodgers land Roki Sasaki. Seriously. Dodgers CEO & President Stan Kasten explained how the team re-fitted the entire clubhouse with "fancy Japanese toilets" after finding out how important they were to Sasaki. #dodgers #dodgers #MLB #japanesetoilet #rokisasaki
Fightin’ words for the Fightin’ Irish 😱 Big 12 commissioner Brett Yormark called out Notre Dame AD Pete Bevacqua for his recent comments about the Irish getting left out from the CFP. #CollegeFootball #big12football #notredame #cfp #cfbplayoff @Big 12 Conference @Notre Dame Football
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Fightin’ words for the Fightin’ Irish 😱 Big 12 commissioner Brett Yormark called out Notre Dame AD Pete Bevacqua for his recent comments about the Irish getting left out from the CFP. #CollegeFootball #big12football #notredame #cfp #cfbplayoff @Big 12 Conference @Notre Dame Football
Steve Sarkisian keeps it real after Penn State parts ways with James Franklin. #cfb #pennstate #jamesfranklin #texas #stevesarkisian
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Steve Sarkisian keeps it real after Penn State parts ways with James Franklin. #cfb #pennstate #jamesfranklin #texas #stevesarkisian
You’ll never guess which MLB and NFL stadiums top Joe Buck’s list 👀 Buck reveals his favorite ballpark and football stadium to call a game from and breaks down exactly why they stand out.
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sportsbusinessjournal
You’ll never guess which MLB and NFL stadiums top Joe Buck’s list 👀 Buck reveals his favorite ballpark and football stadium to call a game from and breaks down exactly why they stand out.
Scottish fans took over Boston this weekend ⚽ Thousands marched to Fenway Park, packed the stands and cheered Scotland to a 1-0 win over Haiti — then flooded the streets after with dancing and celebrations. And after they left, one city worker says they cleaned up the city too. #worldcup #Scotland #scottish #boston
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Scottish fans took over Boston this weekend ⚽ Thousands marched to Fenway Park, packed the stands and cheered Scotland to a 1-0 win over Haiti — then flooded the streets after with dancing and celebrations. And after they left, one city worker says they cleaned up the city too. #worldcup #Scotland #scottish #boston
Shohei Ohtani told Dodgers brass that having only one batting cage was unacceptable, so they took his advice and built a second one. "The batting cage is my home," Dodgers Executive Vice President & CMO Lon Rosen remembers him saying after the off-season renovations were complete. #dodgers #MLB #dodgerstadium #shoheiohtani #batting
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Shohei Ohtani told Dodgers brass that having only one batting cage was unacceptable, so they took his advice and built a second one. "The batting cage is my home," Dodgers Executive Vice President & CMO Lon Rosen remembers him saying after the off-season renovations were complete. #dodgers #MLB #dodgerstadium #shoheiohtani #batting
You’ll Never Guess Greg Olsen’s Favorite Stadium 🏟️ The former Panthers TE breaks down the one NFL stadium that stood out the most during his career — and why it left a lasting impression. #nfl #football #carolinapanthers #lambeaufield #packers
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You’ll Never Guess Greg Olsen’s Favorite Stadium 🏟️ The former Panthers TE breaks down the one NFL stadium that stood out the most during his career — and why it left a lasting impression. #nfl #football #carolinapanthers #lambeaufield #packers
The most expensive college football stadium ever built will also be one of the smallest 🏟️ Northwestern Wildcats football is spending $870 million on a new Ryan Field with 35,000 seats, less than half the Big Ten average. The stadium will be 350,000 square feet larger than the old one, with no more bleachers, a cup holder at every seat and a massive canopy covering every fan. 🎥: @Tyler Webb
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sportsbusinessjournal
The most expensive college football stadium ever built will also be one of the smallest 🏟️ Northwestern Wildcats football is spending $870 million on a new Ryan Field with 35,000 seats, less than half the Big Ten average. The stadium will be 350,000 square feet larger than the old one, with no more bleachers, a cup holder at every seat and a massive canopy covering every fan. 🎥: @Tyler Webb
Now in its seventh tournament year, the concept will again have three main options: • Large Hosting Kit ($189) feeds 12–14 with pimento cheese, BBQ, cookies + more • Classics Kit ($99) with pimento cheese, chips and mini MoonPies • Azalea Cocktail Kit ($99) sold out in hours last year and now upgraded The kit does NOT include alcohol. #augusta #golf #pga
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sportsbusinessjournal
Now in its seventh tournament year, the concept will again have three main options: • Large Hosting Kit ($189) feeds 12–14 with pimento cheese, BBQ, cookies + more • Classics Kit ($99) with pimento cheese, chips and mini MoonPies • Azalea Cocktail Kit ($99) sold out in hours last year and now upgraded The kit does NOT include alcohol. #augusta #golf #pga
Tickets are hard to come by, and if you want to buy in through a hospitality package, it'll likely come with a six-figure price tag.   Augusta National Golf Club recently pushed out its confidential brochure for its "Official Masters Hospitality" package, which details how much it costs to take in the weekend's action.   Swipe for an inside look at one of the club's top tier packages 👉 #golf #masters #augustanational #sports #golftiktok
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Tickets are hard to come by, and if you want to buy in through a hospitality package, it'll likely come with a six-figure price tag.   Augusta National Golf Club recently pushed out its confidential brochure for its "Official Masters Hospitality" package, which details how much it costs to take in the weekend's action.   Swipe for an inside look at one of the club's top tier packages 👉 #golf #masters #augustanational #sports #golftiktok
Indianapolis has a hosting advantage you won’t find anywhere else, and it’s hiding in plain sight 👀 From skywalks and tunnels connecting 12 hotels to major venues, to a jam-packed sports calendar driven by a decades-old vision, Indy is quietly becoming one of the best host cities in the world. For more info, check out this week’s SBJ. 🎥: @Tyler Webb
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Indianapolis has a hosting advantage you won’t find anywhere else, and it’s hiding in plain sight 👀 From skywalks and tunnels connecting 12 hotels to major venues, to a jam-packed sports calendar driven by a decades-old vision, Indy is quietly becoming one of the best host cities in the world. For more info, check out this week’s SBJ. 🎥: @Tyler Webb
A judge has ruled that Fernando Tatis Jr. must honor a deal he signed as a teenager that gives Big League Advance 10% of his future MLB earnings 🧑‍⚖️ The agreement provided Tatis with $2 million upfront in 2018 in exchange for a share of his future earnings. Now, after signing a $340 million contract and challenging the deal in court, Tatis has lost the latest round in a case that could have broader implications for athlete-investment firms.
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A judge has ruled that Fernando Tatis Jr. must honor a deal he signed as a teenager that gives Big League Advance 10% of his future MLB earnings 🧑‍⚖️ The agreement provided Tatis with $2 million upfront in 2018 in exchange for a share of his future earnings. Now, after signing a $340 million contract and challenging the deal in court, Tatis has lost the latest round in a case that could have broader implications for athlete-investment firms.
What if the solution to the @Chicago Bears stadium dilemma was already sitting in their inbox? 📧 An anonymous fan teamed up with a Chicago architect to pitch a bold idea: keep the team at Soldier Field and add a suspended roof using materials already proven in venues like SoFi Stadium and Allegiant Stadium. The real twist? It could cost less than $1B, about 35% cheaper than building a new stadium, while the team is already prepared to spend $2B. 🎥: @Tyler Webb
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sportsbusinessjournal
What if the solution to the @Chicago Bears stadium dilemma was already sitting in their inbox? 📧 An anonymous fan teamed up with a Chicago architect to pitch a bold idea: keep the team at Soldier Field and add a suspended roof using materials already proven in venues like SoFi Stadium and Allegiant Stadium. The real twist? It could cost less than $1B, about 35% cheaper than building a new stadium, while the team is already prepared to spend $2B. 🎥: @Tyler Webb
How does an 18-year-old pickleball player make more than the top eight WNBA players combined? Meet @Anna Leigh Waters ✨ She started playing in 2017 at age 10, and within a year was in pro-level tournaments with her mom. By 14, she was the sport’s top female athlete, with a United Pickleball Association contract worth over $2M per year. 🎥: @Tyler Webb
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How does an 18-year-old pickleball player make more than the top eight WNBA players combined? Meet @Anna Leigh Waters ✨ She started playing in 2017 at age 10, and within a year was in pro-level tournaments with her mom. By 14, she was the sport’s top female athlete, with a United Pickleball Association contract worth over $2M per year. 🎥: @Tyler Webb

SBJ (@sportsbusinessjournal) Tiktok Stats & Analytics

SBJ (@sportsbusinessjournal) has 37.9K Tiktok followers with a 6.58% engagement rate over the past 12 months. Across 257 videos, SBJ received 454K total likes and 6.99M views, averaging 1.77K likes per video. This page tracks SBJ's performance metrics, top content, and engagement trends — updated daily.

SBJ (@sportsbusinessjournal) Tiktok Analytics FAQ

How many TikTok followers does SBJ have?+
SBJ (@sportsbusinessjournal) has 37.9K TikTok followers as of July 2026.
What is SBJ's TikTok engagement rate?+
SBJ's TikTok engagement rate is 6.58% over the last 12 months, based on 257 videos.
How many likes does SBJ get on TikTok?+
SBJ received 454K total likes across 257 videos in the last 12 months, averaging 1.77K likes per video.
How many TikTok views does SBJ get?+
SBJ's TikTok content generated 6.99M total views over the last 12 months.