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impressions
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likes
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4.31K
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engagement
6.35%
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Standing at Buffalo’s Family Circle plaza in the snow, you can see the Bills’ past and future in one view ❄️🏟️ Across the street: the $22M Highmark Stadium built in 1973, bare bones and exposed to the elements. Right beside it: the new $2.2B Highmark Stadium taking shape, built for the weather with a canopy, heated field, climate-controlled spaces, and premium experiences. 🎥: @Tyler Webb
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sportsbusinessjournal
Standing at Buffalo’s Family Circle plaza in the snow, you can see the Bills’ past and future in one view ❄️🏟️ Across the street: the $22M Highmark Stadium built in 1973, bare bones and exposed to the elements. Right beside it: the new $2.2B Highmark Stadium taking shape, built for the weather with a canopy, heated field, climate-controlled spaces, and premium experiences. 🎥: @Tyler Webb
How does the NFL customize draft day jerseys so fast? 🏈 There are less than two minutes from pick to stage, but the process starts weeks before with Nike and Stahls' prepping hundreds of nameplates. Once the pick is relayed, the name is adhered onto a jersey in just 10 seconds before being run out to the commissioner.
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sportsbusinessjournal
How does the NFL customize draft day jerseys so fast? 🏈 There are less than two minutes from pick to stage, but the process starts weeks before with Nike and Stahls' prepping hundreds of nameplates. Once the pick is relayed, the name is adhered onto a jersey in just 10 seconds before being run out to the commissioner.
Wayback Wednesday 🏀   In 2003, Gatorade pushed the boundaries of sports marketing technology with its iconic “23 vs. 39” commercial — a spot that used early artificial intelligence and face-scanning techniques to digitally recreate a young Michael Jordan competing against his older self.   The younger version of MJ was actually played by then–NBA rising star Jamal Crawford, whose face was digitally mapped using cutting-edge tech rarely seen in advertising at the time.   A groundbreaking moment where sports, technology, and storytelling came together. People are still buzzing about it 22 years later. #mj #michael #michaeljordan #gatoade #NBA
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sportsbusinessjournal
Wayback Wednesday 🏀   In 2003, Gatorade pushed the boundaries of sports marketing technology with its iconic “23 vs. 39” commercial — a spot that used early artificial intelligence and face-scanning techniques to digitally recreate a young Michael Jordan competing against his older self.   The younger version of MJ was actually played by then–NBA rising star Jamal Crawford, whose face was digitally mapped using cutting-edge tech rarely seen in advertising at the time.   A groundbreaking moment where sports, technology, and storytelling came together. People are still buzzing about it 22 years later. #mj #michael #michaeljordan #gatoade #NBA
The future home of the Cleveland Browns is set to redefine the NFL stadium experience 🏟️ The new $2.4B Huntington Bank Field, opening in 2029, will feature the largest concourse in the NFL, fewer nosebleed seats, and one of the closest upper decks to the field. Built partially below ground, the design is expected to reduce energy usage while bringing fans closer to the action than ever before. The biggest innovation? A 6,500-seat Dog Pound supporter section with a steep slope and a massive angled video board designed to reflect sound back toward the field.
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The future home of the Cleveland Browns is set to redefine the NFL stadium experience 🏟️ The new $2.4B Huntington Bank Field, opening in 2029, will feature the largest concourse in the NFL, fewer nosebleed seats, and one of the closest upper decks to the field. Built partially below ground, the design is expected to reduce energy usage while bringing fans closer to the action than ever before. The biggest innovation? A 6,500-seat Dog Pound supporter section with a steep slope and a massive angled video board designed to reflect sound back toward the field.
Brian Kelly, Billy Napier, and James Franklin are all out as head coaches, but not empty-handed 💰   Let’s take a look at the largest buyouts in college football history 👀   Is getting fired from a Power 5 school… the best job in America? #lsu #texas #florida #cfb #football
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Brian Kelly, Billy Napier, and James Franklin are all out as head coaches, but not empty-handed 💰   Let’s take a look at the largest buyouts in college football history 👀   Is getting fired from a Power 5 school… the best job in America? #lsu #texas #florida #cfb #football
Fightin’ words for the Fightin’ Irish 😱 Big 12 commissioner Brett Yormark called out Notre Dame AD Pete Bevacqua for his recent comments about the Irish getting left out from the CFP. #CollegeFootball #big12football #notredame #cfp #cfbplayoff @Big 12 Conference @Notre Dame Football
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Fightin’ words for the Fightin’ Irish 😱 Big 12 commissioner Brett Yormark called out Notre Dame AD Pete Bevacqua for his recent comments about the Irish getting left out from the CFP. #CollegeFootball #big12football #notredame #cfp #cfbplayoff @Big 12 Conference @Notre Dame Football
Steve Sarkisian keeps it real after Penn State parts ways with James Franklin. #cfb #pennstate #jamesfranklin #texas #stevesarkisian
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Steve Sarkisian keeps it real after Penn State parts ways with James Franklin. #cfb #pennstate #jamesfranklin #texas #stevesarkisian
You’ll never guess which MLB and NFL stadiums top Joe Buck’s list 👀 Buck reveals his favorite ballpark and football stadium to call a game from and breaks down exactly why they stand out.
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You’ll never guess which MLB and NFL stadiums top Joe Buck’s list 👀 Buck reveals his favorite ballpark and football stadium to call a game from and breaks down exactly why they stand out.
Scottish fans took over Boston this weekend ⚽ Thousands marched to Fenway Park, packed the stands and cheered Scotland to a 1-0 win over Haiti — then flooded the streets after with dancing and celebrations. And after they left, one city worker says they cleaned up the city too. #worldcup #Scotland #scottish #boston
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Scottish fans took over Boston this weekend ⚽ Thousands marched to Fenway Park, packed the stands and cheered Scotland to a 1-0 win over Haiti — then flooded the streets after with dancing and celebrations. And after they left, one city worker says they cleaned up the city too. #worldcup #Scotland #scottish #boston
The most expensive college football stadium ever built will also be one of the smallest 🏟️ Northwestern Wildcats football is spending $870 million on a new Ryan Field with 35,000 seats, less than half the Big Ten average. The stadium will be 350,000 square feet larger than the old one, with no more bleachers, a cup holder at every seat and a massive canopy covering every fan. 🎥: @Tyler Webb
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The most expensive college football stadium ever built will also be one of the smallest 🏟️ Northwestern Wildcats football is spending $870 million on a new Ryan Field with 35,000 seats, less than half the Big Ten average. The stadium will be 350,000 square feet larger than the old one, with no more bleachers, a cup holder at every seat and a massive canopy covering every fan. 🎥: @Tyler Webb
Now in its seventh tournament year, the concept will again have three main options: • Large Hosting Kit ($189) feeds 12–14 with pimento cheese, BBQ, cookies + more • Classics Kit ($99) with pimento cheese, chips and mini MoonPies • Azalea Cocktail Kit ($99) sold out in hours last year and now upgraded The kit does NOT include alcohol. #augusta #golf #pga
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sportsbusinessjournal
Now in its seventh tournament year, the concept will again have three main options: • Large Hosting Kit ($189) feeds 12–14 with pimento cheese, BBQ, cookies + more • Classics Kit ($99) with pimento cheese, chips and mini MoonPies • Azalea Cocktail Kit ($99) sold out in hours last year and now upgraded The kit does NOT include alcohol. #augusta #golf #pga
A judge has ruled that Fernando Tatis Jr. must honor a deal he signed as a teenager that gives Big League Advance 10% of his future MLB earnings 🧑‍⚖️ The agreement provided Tatis with $2 million upfront in 2018 in exchange for a share of his future earnings. Now, after signing a $340 million contract and challenging the deal in court, Tatis has lost the latest round in a case that could have broader implications for athlete-investment firms.
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A judge has ruled that Fernando Tatis Jr. must honor a deal he signed as a teenager that gives Big League Advance 10% of his future MLB earnings 🧑‍⚖️ The agreement provided Tatis with $2 million upfront in 2018 in exchange for a share of his future earnings. Now, after signing a $340 million contract and challenging the deal in court, Tatis has lost the latest round in a case that could have broader implications for athlete-investment firms.
A new chapter in Buffalo starts here. Joe Brady gets his first look at Highmark Stadium — the future home of the Buffalo Bills. New stadium. New head coach. Big expectations. (via Buffalo Bills/X) #bills #billsmafia #buffalobills #nfl
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A new chapter in Buffalo starts here. Joe Brady gets his first look at Highmark Stadium — the future home of the Buffalo Bills. New stadium. New head coach. Big expectations. (via Buffalo Bills/X) #bills #billsmafia #buffalobills #nfl
What if the solution to the @Chicago Bears stadium dilemma was already sitting in their inbox? 📧 An anonymous fan teamed up with a Chicago architect to pitch a bold idea: keep the team at Soldier Field and add a suspended roof using materials already proven in venues like SoFi Stadium and Allegiant Stadium. The real twist? It could cost less than $1B, about 35% cheaper than building a new stadium, while the team is already prepared to spend $2B. 🎥: @Tyler Webb
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What if the solution to the @Chicago Bears stadium dilemma was already sitting in their inbox? 📧 An anonymous fan teamed up with a Chicago architect to pitch a bold idea: keep the team at Soldier Field and add a suspended roof using materials already proven in venues like SoFi Stadium and Allegiant Stadium. The real twist? It could cost less than $1B, about 35% cheaper than building a new stadium, while the team is already prepared to spend $2B. 🎥: @Tyler Webb
How does an 18-year-old pickleball player make more than the top eight WNBA players combined? Meet @Anna Leigh Waters ✨ She started playing in 2017 at age 10, and within a year was in pro-level tournaments with her mom. By 14, she was the sport’s top female athlete, with a United Pickleball Association contract worth over $2M per year. 🎥: @Tyler Webb
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How does an 18-year-old pickleball player make more than the top eight WNBA players combined? Meet @Anna Leigh Waters ✨ She started playing in 2017 at age 10, and within a year was in pro-level tournaments with her mom. By 14, she was the sport’s top female athlete, with a United Pickleball Association contract worth over $2M per year. 🎥: @Tyler Webb
The new $288M 865 Neyland development will bring dining, entertainment, gathering spaces, a hotel, and condos right next to the stadium, with completion expected in 2028. #vols #tennessee #volsfootball
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The new $288M 865 Neyland development will bring dining, entertainment, gathering spaces, a hotel, and condos right next to the stadium, with completion expected in 2028. #vols #tennessee #volsfootball
A tiny black box just changed the fan experience at Truist Park and it started with a college dining hall idea 🕑 Sam Porta built a sensor system at Georgia Tech to track dining-hall lines. Now his company, Queue, is helping the Atlanta Braves cut store wait times from 45 minutes to just eight. 🎥: @Tyler Webb
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A tiny black box just changed the fan experience at Truist Park and it started with a college dining hall idea 🕑 Sam Porta built a sensor system at Georgia Tech to track dining-hall lines. Now his company, Queue, is helping the Atlanta Braves cut store wait times from 45 minutes to just eight. 🎥: @Tyler Webb
The @LA Clippers are taking fan engagement to the next level at the Intuit Dome 🏀 With sensors in every seat and data tracking everything from cheers to team gear, the Clippers Wavemaker rewards fans for showing up, being loud, and completing missions, all while creating a home court advantage in real time. 🎥: @Tyler Webb
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The @LA Clippers are taking fan engagement to the next level at the Intuit Dome 🏀 With sensors in every seat and data tracking everything from cheers to team gear, the Clippers Wavemaker rewards fans for showing up, being loud, and completing missions, all while creating a home court advantage in real time. 🎥: @Tyler Webb
From Mike Jordan to Michael Jordan 🏅 Before becoming a global icon, Michael Jordan was simply “Mike” — a young player whose Olympic experience helped shape the legend that followed. In a conversation with Mike Tirico on NBC, Jordan reflects on Olympic basketball, the rise of global competition, and how competing in the Olympic Games helped transform his career and perspective on the sport. A rare look at how the Olympic stage helped build one of basketball’s most influential legacies. #olympics #mj #michaeljordan #NBA
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From Mike Jordan to Michael Jordan 🏅 Before becoming a global icon, Michael Jordan was simply “Mike” — a young player whose Olympic experience helped shape the legend that followed. In a conversation with Mike Tirico on NBC, Jordan reflects on Olympic basketball, the rise of global competition, and how competing in the Olympic Games helped transform his career and perspective on the sport. A rare look at how the Olympic stage helped build one of basketball’s most influential legacies. #olympics #mj #michaeljordan #NBA
A Pittsburgh staple on and off the field 💛 Former Steelers head coach Mike Tomlin has long been one of the NFL’s most respected leaders, and moments like this show why. As he steps away from the sideline, Tomlin is viewed by many as a natural fit for TV, with a style that could bring his perspective on leadership, defense, and high-stakes decision-making to the studio. #steelers #miketomlin #nfl #pittsburgh
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A Pittsburgh staple on and off the field 💛 Former Steelers head coach Mike Tomlin has long been one of the NFL’s most respected leaders, and moments like this show why. As he steps away from the sideline, Tomlin is viewed by many as a natural fit for TV, with a style that could bring his perspective on leadership, defense, and high-stakes decision-making to the studio. #steelers #miketomlin #nfl #pittsburgh

SBJ (@sportsbusinessjournal) TikTok Stats & Analytics

SBJ (@sportsbusinessjournal) has 38.2K TikTok followers with a 6.35% engagement rate over the past 12 months. Across 228 videos, SBJ received 360K total likes and 5.74M views, averaging 1.58K likes per video. This page tracks SBJ's performance metrics, top content, and engagement trends — updated daily. To benchmark @sportsbusinessjournal against other accounts, use Socialpruf's TikTok competitor analysis tool.

SBJ (@sportsbusinessjournal) TikTok Analytics FAQ

How many TikTok followers does SBJ have?+
SBJ (@sportsbusinessjournal) has 38.2K TikTok followers as of October 2026.
What is SBJ's TikTok engagement rate?+
SBJ's TikTok engagement rate is 6.35% over the last 12 months, based on 228 videos.
How many likes does SBJ get on TikTok?+
SBJ received 360K total likes across 228 videos in the last 12 months, averaging 1.58K likes per video.
How many TikTok views does SBJ get?+
SBJ's TikTok content generated 5.74M total views over the last 12 months.
Can I compare SBJ with other TikTok accounts?+
Yes. Add @sportsbusinessjournal to a competitor set with Socialpruf's TikTok competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.