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2.81K
impressions
45.3K
likes
1.42K
comments
42
posts
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engagement
2.54%
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We sat down with Former USC Star QB and 10 Year NFL Vet @mattbarkley at our LA Tech Week event on Innovation in Sports, Media, and Entertainment to discuss how this new era of athlete empowerment is reshaping the business landscape — from endorsements to ownership.
The future of athlete entrepreneurship is here.

Over the last decade, we’ve witnessed a major shift of professional athletes evolving from endorsing brands to building their own. 🧠💼

#LATechWeek #AthleteOwnership #AthleteEntrepreneurs #InnovationInSports #OwnershipEra
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oneteampartners
We sat down with Former USC Star QB and 10 Year NFL Vet @mattbarkley at our LA Tech Week event on Innovation in Sports, Media, and Entertainment to discuss how this new era of athlete empowerment is reshaping the business landscape — from endorsements to ownership. The future of athlete entrepreneurship is here. Over the last decade, we’ve witnessed a major shift of professional athletes evolving from endorsing brands to building their own. 🧠💼 #LATechWeek #AthleteOwnership #AthleteEntrepreneurs #InnovationInSports #OwnershipEra
Group licensing creates scale.
Individual deals create opportunity.
Together, they empower the athletes.

This past year was our biggest yet…

In addition to record group licensing revenue, OneTeam delivered millions directly to pro and college athletes.

That included 492 individual athlete deals, a new high across men’s and women’s soccer, women’s basketball, pro and college football, college wrestling, and Olympians.

Welcome to The Athlete Era.

#AthleteEra #GroupLicensing #Partnerships
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oneteampartners
Group licensing creates scale. Individual deals create opportunity. Together, they empower the athletes. This past year was our biggest yet… In addition to record group licensing revenue, OneTeam delivered millions directly to pro and college athletes. That included 492 individual athlete deals, a new high across men’s and women’s soccer, women’s basketball, pro and college football, college wrestling, and Olympians. Welcome to The Athlete Era. #AthleteEra #GroupLicensing #Partnerships
A huge moment for women’s football and for the players who power it.

@nwsl players are now officially licensed in @footballmanager 26, the world’s leading football management game where fans build clubs, scout talent, and live out their football dreams.

With the league and its players now part of FM26, fans will see real player photos, club logos, and kits in the game. We worked on behalf of our partner, the @nwsl_players, to bring these incredible athletes onto this global platform and give them the spotlight they deserve.

This is what we do at OneTeam. We put athletes at the center of fandom, culture and business.

#NWSLPA #OneTeam #FM26 #AthleteEra
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oneteampartners
A huge moment for women’s football and for the players who power it. @nwsl players are now officially licensed in @footballmanager 26, the world’s leading football management game where fans build clubs, scout talent, and live out their football dreams. With the league and its players now part of FM26, fans will see real player photos, club logos, and kits in the game. We worked on behalf of our partner, the @nwsl_players, to bring these incredible athletes onto this global platform and give them the spotlight they deserve. This is what we do at OneTeam. We put athletes at the center of fandom, culture and business. #NWSLPA #OneTeam #FM26 #AthleteEra
Last week, we joined forces with Waverley Capital to host a standout LA Tech Week session diving into the future of sports, media, and entertainment.

From Matt Barkley’s reflections on life beyond the field, to Eric Berman and Jonathan Zepp’s insights on how AI and evolving platforms are transforming fan engagement and storytelling, the conversation sparked big ideas about what’s next.

At OneTeam, we’re focused on where technology meets talent, and how athletes, creators, and partners can shape the next generation of the sports experience.

Grateful to everyone who joined us for a powerful discussion on where innovation meets impact. 

#LATechWeek #SportsInnovation #OneTeamPartners
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oneteampartners
Last week, we joined forces with Waverley Capital to host a standout LA Tech Week session diving into the future of sports, media, and entertainment. From Matt Barkley’s reflections on life beyond the field, to Eric Berman and Jonathan Zepp’s insights on how AI and evolving platforms are transforming fan engagement and storytelling, the conversation sparked big ideas about what’s next. At OneTeam, we’re focused on where technology meets talent, and how athletes, creators, and partners can shape the next generation of the sports experience. Grateful to everyone who joined us for a powerful discussion on where innovation meets impact. #LATechWeek #SportsInnovation #OneTeamPartners
A defining moment in history for women’s sports and collectors 🚀🏀

@thewnbpa and @paniniamerica have renewed their partnership with the most lucrative licensing deal in women’s sports history. OneTeam is proud to have facilitated this agreement and to represent the players as they partner with companies that recognize and amplify their values.

This deal expands Panini’s exclusive rights across physical, digital, and on-demand trading cards and delivers record royalties to WNBA players.

WNBPA President @nneka said it best: “This renewal is about the players and the power of what we’ve built together.” Collectors are responding in a way that reflects that power.

#WNBPA #Panini #OneTeamPartners #WomenInSports #BetOnWomen
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oneteampartners
A defining moment in history for women’s sports and collectors 🚀🏀 @thewnbpa and @paniniamerica have renewed their partnership with the most lucrative licensing deal in women’s sports history. OneTeam is proud to have facilitated this agreement and to represent the players as they partner with companies that recognize and amplify their values. This deal expands Panini’s exclusive rights across physical, digital, and on-demand trading cards and delivers record royalties to WNBA players. WNBPA President @nneka said it best: “This renewal is about the players and the power of what we’ve built together.” Collectors are responding in a way that reflects that power. #WNBPA #Panini #OneTeamPartners #WomenInSports #BetOnWomen
Women’s sports aren’t having a moment.
Athletes are building an economy!

• 1,250% growth in OneTeam’s women’s sports portfolio
• WNBPA x Panini — the largest licensing deal ever in women’s sports
• First-ever WNBA player cards in NBA 2K MyTEAM
• Unrivaled Basketball appointed OneTeam to lead sponsorship and licensing
• Xfinity’s first league-wide partnership in women’s sports with Unrivaled

Proud to represent some of the most extraordinary women in sports and help build the business around their brilliance.

Welcome to The Athlete Era.

#AthleteEra #WomensSports #WNBPA #NWSLPA #USWNTPA UnrivaledBasketball
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oneteampartners
Women’s sports aren’t having a moment. Athletes are building an economy! • 1,250% growth in OneTeam’s women’s sports portfolio • WNBPA x Panini — the largest licensing deal ever in women’s sports • First-ever WNBA player cards in NBA 2K MyTEAM • Unrivaled Basketball appointed OneTeam to lead sponsorship and licensing • Xfinity’s first league-wide partnership in women’s sports with Unrivaled Proud to represent some of the most extraordinary women in sports and help build the business around their brilliance. Welcome to The Athlete Era. #AthleteEra #WomensSports #WNBPA #NWSLPA #USWNTPA UnrivaledBasketball
Happy International Women’s Day from OneTeam Partners!

Today, we recognize the amazing women within our organization by showcasing their love for sport growing up, and highlighting the role models that inspired them.

At OneTeam, we know how important it is for young girls to have role models in sport. Girls are twice as likely to drop out of sport by age 14, which is why it’s more important than ever to have representation in women’s sports.

Of the women who go on to play at a collegiate or professional level, 94% become leaders within their organization. Within OneTeam, we’re proud to have 58% of our leadership roles held by women.

The women featured in these images are our Athlete Relations, Legal, Finance, Consumer Products, Games, and Partnership experts who lead with passion and integrity.

#InternationalWomensDay #WomenInSports #AthleteEra
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oneteampartners
Happy International Women’s Day from OneTeam Partners! Today, we recognize the amazing women within our organization by showcasing their love for sport growing up, and highlighting the role models that inspired them. At OneTeam, we know how important it is for young girls to have role models in sport. Girls are twice as likely to drop out of sport by age 14, which is why it’s more important than ever to have representation in women’s sports. Of the women who go on to play at a collegiate or professional level, 94% become leaders within their organization. Within OneTeam, we’re proud to have 58% of our leadership roles held by women. The women featured in these images are our Athlete Relations, Legal, Finance, Consumer Products, Games, and Partnership experts who lead with passion and integrity. #InternationalWomensDay #WomenInSports #AthleteEra
Another epic #SuperBowl week in the books — built out a full blown live studio with EA Sports Madden + the NFLPA — Swipe to see the action! @eamaddennfl @nflpa ➡️

#AthleteEra #EASports #Madden #NFLPA
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oneteampartners
Another epic #SuperBowl week in the books — built out a full blown live studio with EA Sports Madden + the NFLPA — Swipe to see the action! @eamaddennfl @nflpa ➡️ #AthleteEra #EASports #Madden #NFLPA
OneTeam served as the production partner on "The Locker Room" - a short documentary created in partnership with @fanatics at @nflpa Rookie Premiere. Over two days, we captured 40+ interviews and helped facilitate surprise moments between the rookies and NFL legends. The result: honest emotion, a celebration of powerful bonds, and a story that shows what joining the league means to these athletes. This new annual campaign reminds us of the values and goals at the heart of our work. We're proud to partner with Fanatics once again to bring it to life. Watch the full piece below. #AthleteEra
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oneteampartners
OneTeam served as the production partner on "The Locker Room" - a short documentary created in partnership with @fanatics at @nflpa Rookie Premiere. Over two days, we captured 40+ interviews and helped facilitate surprise moments between the rookies and NFL legends. The result: honest emotion, a celebration of powerful bonds, and a story that shows what joining the league means to these athletes. This new annual campaign reminds us of the values and goals at the heart of our work. We're proud to partner with Fanatics once again to bring it to life. Watch the full piece below. #AthleteEra
What an Evening. ⚡ 

Thank you to everyone who joined us at our Santa Monica HQ during #LATechWeek for a powerful conversation on Innovation in Sports, Media, and Entertainment.

The room was buzzing with energy and both conversations were illuminating and insightful. Whether it was learning how tech platforms will continue to engage with IP over the next 3-5 years or learning about the athlete playbook for investing, each conversation was powerful.

Grateful to our partners Waverley Capital and Entrust Global for contributing to such a successful event.

#LATechWeek | #OneTeamPartners | #TheAthleteEra | #AthleteEntrepreneurship | #SportsBusiness | #FutureOfSports
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oneteampartners
What an Evening. ⚡ Thank you to everyone who joined us at our Santa Monica HQ during #LATechWeek for a powerful conversation on Innovation in Sports, Media, and Entertainment. The room was buzzing with energy and both conversations were illuminating and insightful. Whether it was learning how tech platforms will continue to engage with IP over the next 3-5 years or learning about the athlete playbook for investing, each conversation was powerful. Grateful to our partners Waverley Capital and Entrust Global for contributing to such a successful event. #LATechWeek | #OneTeamPartners | #TheAthleteEra | #AthleteEntrepreneurship | #SportsBusiness | #FutureOfSports
Six years in. 2025 was an historic proof point. Real impact only happens when partners believe in a simple truth: athletes aren’t part of the business. They ARE the business.

Welcome to the #AthleteEra
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oneteampartners
Six years in. 2025 was an historic proof point. Real impact only happens when partners believe in a simple truth: athletes aren’t part of the business. They ARE the business. Welcome to the #AthleteEra
Proud to officially launch EnOne Ventures with EnTrust Global.

Built to unlock new value around athlete IP and the sports ecosystem …and put athletes at the center of ownership, not just the story.

Kicking things off with investments in MARI and The Realest.

Welcome to #TheAthleteEra.
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oneteampartners
Proud to officially launch EnOne Ventures with EnTrust Global. Built to unlock new value around athlete IP and the sports ecosystem …and put athletes at the center of ownership, not just the story. Kicking things off with investments in MARI and The Realest. Welcome to #TheAthleteEra.
The NWSL Players Association is now an equity partner in OneTeam. Since 2022, this partnership has helped grow the NWSLPA’s business nearly sevenfold, building new revenue across sponsorship, products, and digital.

Now, that growth turns into ownership. Players have a direct stake in the business they are helping to build.

As Meghann Burke, Executive Director of the NWSLPA, said, their players have always understood their collective power extends far beyond the pitch.

Welcome to The Athlete Era. @nwsl_players 

#OneTeam #NWSLPA #WomensSports
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oneteampartners
The NWSL Players Association is now an equity partner in OneTeam. Since 2022, this partnership has helped grow the NWSLPA’s business nearly sevenfold, building new revenue across sponsorship, products, and digital. Now, that growth turns into ownership. Players have a direct stake in the business they are helping to build. As Meghann Burke, Executive Director of the NWSLPA, said, their players have always understood their collective power extends far beyond the pitch. Welcome to The Athlete Era. @nwsl_players #OneTeam #NWSLPA #WomensSports
A big moment for college athletes and the collective power they deserve.

OneTeam has acquired The Brandr Group, expanding our group licensing platform to nearly 30,000 athletes across 150+ schools and bringing new licensees like Panini America, Homage, and Upper Deck alongside partners such as Fanatics and EA Sports.

This move strengthens advocacy, creates more opportunities, and builds better ways for college athletes to benefit from the value they create, together.

Every move we make puts athletes first. 

#OneTeam #CollegeAthletes #NIL #AthleteEra #AthleteRights
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oneteampartners
A big moment for college athletes and the collective power they deserve. OneTeam has acquired The Brandr Group, expanding our group licensing platform to nearly 30,000 athletes across 150+ schools and bringing new licensees like Panini America, Homage, and Upper Deck alongside partners such as Fanatics and EA Sports. This move strengthens advocacy, creates more opportunities, and builds better ways for college athletes to benefit from the value they create, together. Every move we make puts athletes first. #OneTeam #CollegeAthletes #NIL #AthleteEra #AthleteRights
Giving back, together 💙🌍

This October, we dedicated time to focus on mental health and wellbeing through our Companywide Volunteer Day. From food banks to local charities across the country, our team showed up to serve communities and spread some good.

Wherever we are, we give back as OneTeam ✨

#VolunteerDay #OneTeam
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oneteampartners
Giving back, together 💙🌍 This October, we dedicated time to focus on mental health and wellbeing through our Companywide Volunteer Day. From food banks to local charities across the country, our team showed up to serve communities and spread some good. Wherever we are, we give back as OneTeam ✨ #VolunteerDay #OneTeam
Since teaming up with the WNBPA, we’ve helped transform sponsorships into powerful collaborations that bring real value to athletes and the brands that support them. From trial deals to long-term partnerships 📈

✅ 10x growth in licensees since 2019
✅ Tripled sponsorship revenue since early 2024
✅ Partnerships with Google Pixel, L’Oréal, Aflac & QuickBooks

This is what it looks like when storytelling meets strategy, and women’s basketball gets the spotlight it deserves. 🏀✨

#OneTeam #WNBPA #WomeninSports #BetOnWomen and #ItsBusiness #Sponsorships
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oneteampartners
Since teaming up with the WNBPA, we’ve helped transform sponsorships into powerful collaborations that bring real value to athletes and the brands that support them. From trial deals to long-term partnerships 📈 ✅ 10x growth in licensees since 2019 ✅ Tripled sponsorship revenue since early 2024 ✅ Partnerships with Google Pixel, L’Oréal, Aflac & QuickBooks This is what it looks like when storytelling meets strategy, and women’s basketball gets the spotlight it deserves. 🏀✨ #OneTeam #WNBPA #WomeninSports #BetOnWomen and #ItsBusiness #Sponsorships
As we look toward 2026, OneTeam Partners remains committed to shaping the next era of athlete innovation.

From protecting intellectual property to creating scalable commercial pathways, our work is focused on building a future where athletes are not just participants — but owners, leaders, and long-term stakeholders.

This is the foundation for what’s next.

#OneTeam #Partnerships #NIL #AthleteEra
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oneteampartners
As we look toward 2026, OneTeam Partners remains committed to shaping the next era of athlete innovation. From protecting intellectual property to creating scalable commercial pathways, our work is focused on building a future where athletes are not just participants — but owners, leaders, and long-term stakeholders. This is the foundation for what’s next. #OneTeam #Partnerships #NIL #AthleteEra
Love to see our latest collaboration with @DraftKings and @NFLPA airing during NFL broadcasts.

Our OneTeam crew produced the DraftKings Pick6 commercial featuring some truly awesome talent & personality — Puka Nacua, Bijan Robinson, Micah Parsons, CJ Stroud, and Kyle Hamilton, a lineup that shows what happens when marketing and partnership collide. 🏈💥

#OneTeam #NFLPA #DraftKings #Pick6
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oneteampartners
Love to see our latest collaboration with @DraftKings and @NFLPA airing during NFL broadcasts. Our OneTeam crew produced the DraftKings Pick6 commercial featuring some truly awesome talent & personality — Puka Nacua, Bijan Robinson, Micah Parsons, CJ Stroud, and Kyle Hamilton, a lineup that shows what happens when marketing and partnership collide. 🏈💥 #OneTeam #NFLPA #DraftKings #Pick6
LA Tech Week ⚡
Sports. Media. Entertainment. Innovation.

📅 Oct 15 | 🕔 5–8 PM
📍 OneTeam Partners HQ

Join industry leaders, innovators, and changemakers for an evening of insights and connections. In Partnership with Waverley Capital & Entrust Global. 
#LATechWeek #Innovation #SportsBusiness
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oneteampartners
LA Tech Week ⚡ Sports. Media. Entertainment. Innovation. 📅 Oct 15 | 🕔 5–8 PM 📍 OneTeam Partners HQ Join industry leaders, innovators, and changemakers for an evening of insights and connections. In Partnership with Waverley Capital & Entrust Global. #LATechWeek #Innovation #SportsBusiness
OneTeam Partners partnered with @easportsofficial to concept and produce their latest TV spot featuring Saquon Barkley, Jayden Daniels, and Justin Jefferson. From creative development to final delivery, this was a fast-moving, collaborative effort - brought to life through a strong partnership and shared vision. Enjoy the spot below.
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oneteampartners
OneTeam Partners partnered with @easportsofficial to concept and produce their latest TV spot featuring Saquon Barkley, Jayden Daniels, and Justin Jefferson. From creative development to final delivery, this was a fast-moving, collaborative effort - brought to life through a strong partnership and shared vision. Enjoy the spot below.

OneTeam Partners (@oneteampartners) Instagram Stats & Analytics

OneTeam Partners (@oneteampartners) has 2.81K Instagram followers with a 2.54% engagement rate over the past 12 months. Across 42.0 posts, OneTeam Partners received 1.42K total likes and 19.0K impressions, averaging 33.9 likes per post. This page tracks OneTeam Partners's performance metrics, top content, and engagement trends — updated daily.

OneTeam Partners (@oneteampartners) Instagram Analytics FAQ

How many Instagram followers does OneTeam Partners have?+
OneTeam Partners (@oneteampartners) has 2.81K Instagram followers as of April 2026.
What is OneTeam Partners's Instagram engagement rate?+
OneTeam Partners's Instagram engagement rate is 2.54% over the last 12 months, based on 42.0 posts.
How many likes does OneTeam Partners get on Instagram?+
OneTeam Partners received 1.42K total likes across 42.0 posts in the last 12 months, averaging 33.9 likes per post.
How many Instagram impressions does OneTeam Partners get?+
OneTeam Partners's Instagram content generated 19.0K total impressions over the last 12 months.