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followers
29.6K
impressions
605K
likes
19.4K
comments
1.41K
posts
42
engagement
2.18%
emv
$18.7K
Average per post
14.4K

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Top Content

An interview with Jake Karls, co-founder of Mid-Day Squares 🍫🇨🇦 Follow @northmarketing for more interviews! #interview #entrepreneur #wealth #motivation
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jakekarls_
An interview with Jake Karls, co-founder of Mid-Day Squares 🍫🇨🇦 Follow @northmarketing for more interviews! #interview #entrepreneur #wealth #motivation
Jake Karls, Lezlie Karls and Nick Saltarelli started making chocolate bars by hand in their condo kitchen in 2018 to solve the 2 p.m. crash — and built their own manufacturing facility when no co-manufacturer could make the product the way they wanted. They've now sold over 80 million bars across 10,000+ stores in North America. This is the story of @middaysquares.
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jakekarls_
Jake Karls, Lezlie Karls and Nick Saltarelli started making chocolate bars by hand in their condo kitchen in 2018 to solve the 2 p.m. crash — and built their own manufacturing facility when no co-manufacturer could make the product the way they wanted. They've now sold over 80 million bars across 10,000+ stores in North America. This is the story of @middaysquares.
Your reminder that you don’t always have to do things the way they’ve always been done
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9mo ago
jakekarls_
Your reminder that you don’t always have to do things the way they’ve always been done
Building a brand isn’t just about the product, it’s about what people connect to.⁣ ⁣ From the #Under30Summit main stage, Lindsey Carter, founder of @setactive, and Jake Karls, co-founder of @middaysquares, on what actually makes something stand out. Passion that builds real community, and storytelling that creates a feeling people come back for.⁣ ⁣ #ForbesUnder30 📸: Jamel Toppin for Forbes
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jakekarls_
Building a brand isn’t just about the product, it’s about what people connect to.⁣ ⁣ From the #Under30Summit main stage, Lindsey Carter, founder of @setactive, and Jake Karls, co-founder of @middaysquares, on what actually makes something stand out. Passion that builds real community, and storytelling that creates a feeling people come back for.⁣ ⁣ #ForbesUnder30 📸: Jamel Toppin for Forbes
I grew up chasing the checklist—grades, comfort, the “right” path. I just wanted to fit in and play it “safe.” Until failing at it showed me that I’ll never win by being someone I’m not. When you lean into your authenticity, you win. Success isn’t a checklist; it’s choosing your path and moving forward while believing in yourself. Fear used to block me. Now I use fear to propel me forward.
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9mo ago
jakekarls_
I grew up chasing the checklist—grades, comfort, the “right” path. I just wanted to fit in and play it “safe.” Until failing at it showed me that I’ll never win by being someone I’m not. When you lean into your authenticity, you win. Success isn’t a checklist; it’s choosing your path and moving forward while believing in yourself. Fear used to block me. Now I use fear to propel me forward.
Three years married. Thanks for making life feel a little lighter, a lot more fun, and never boring. Happy anniversary @melissazoltak ❤️
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1mo ago
jakekarls_
Three years married. Thanks for making life feel a little lighter, a lot more fun, and never boring. Happy anniversary @melissazoltak ❤️
Life’s fun @melissazoltak
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1mo ago
jakekarls_
Life’s fun @melissazoltak
Family portrait… Just good vibes and makes me smile. 📸 @pbl_photo
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3mo ago
jakekarls_
Family portrait… Just good vibes and makes me smile. 📸 @pbl_photo
Life is fun with you @melissazoltak ❤️
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4mo ago
jakekarls_
Life is fun with you @melissazoltak ❤️
Dear younger me, and anyone about to start their career, I wrote this letter to myself today. I wish I had it before I started building my business 7.5 years ago. So here we go… Please swipe to read full letter
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jakekarls_
Dear younger me, and anyone about to start their career, I wrote this letter to myself today. I wish I had it before I started building my business 7.5 years ago. So here we go… Please swipe to read full letter
One thing I’ve noticed about the people I enjoy being around most: They haven’t lost their spark. They still get excited. They still laugh. They still dance when a good song comes on. Dance more, worry less… We get one lap around the world, might as well have the time of your life. Life’s fun with you @melissazoltak ❤️
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jakekarls_
One thing I’ve noticed about the people I enjoy being around most: They haven’t lost their spark. They still get excited. They still laugh. They still dance when a good song comes on. Dance more, worry less… We get one lap around the world, might as well have the time of your life. Life’s fun with you @melissazoltak ❤️
This was fun… Gave a talk at Harvard Business School today to 30 MBA students. So much fun :)
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4mo ago
jakekarls_
This was fun… Gave a talk at Harvard Business School today to 30 MBA students. So much fun :)
Once I realized this, my entire mindset changed… I started sharing my story. It takes one person to hear your story and your whole life can change 🚀 #entrepreneurship #business
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jakekarls_
Once I realized this, my entire mindset changed… I started sharing my story. It takes one person to hear your story and your whole life can change 🚀 #entrepreneurship #business
We got featured in Forbes today… From a chocolate crisis to launching true innovation. We faced a crisis and instead of just waiting around, we decided action. To innovate into a new product line: NO BREAD PBJ… We believe this will be our number one SKU. Lot’s of exciting things coming this year : INNOVATION. Shoutout to Zoya Hasan and Alexandra York for covering our story. Y’all are awesome!! And we appreciate you so much. Thank you to Forbes and Forbes under 30. Article link in the comments.
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6mo ago
jakekarls_
We got featured in Forbes today… From a chocolate crisis to launching true innovation. We faced a crisis and instead of just waiting around, we decided action. To innovate into a new product line: NO BREAD PBJ… We believe this will be our number one SKU. Lot’s of exciting things coming this year : INNOVATION. Shoutout to Zoya Hasan and Alexandra York for covering our story. Y’all are awesome!! And we appreciate you so much. Thank you to Forbes and Forbes under 30. Article link in the comments.
Every time before I step on a stage to give a keynote speech whether there’s 10 people or 10,000 in the crowd, I get nervous. It never goes away. And in that moment, I’ve got two options: Step back or step in. What I’ve learned is simple: every time I step in, something happens. An opportunity. A win. A lesson. Always something. And it’s bigger than just stages. It’s life. That knot in your stomach? That’s the signal. Lean into it because that’s where the good stuff always is. 📸 @vivekwuphotography
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10mo ago
jakekarls_
Every time before I step on a stage to give a keynote speech whether there’s 10 people or 10,000 in the crowd, I get nervous. It never goes away. And in that moment, I’ve got two options: Step back or step in. What I’ve learned is simple: every time I step in, something happens. An opportunity. A win. A lesson. Always something. And it’s bigger than just stages. It’s life. That knot in your stomach? That’s the signal. Lean into it because that’s where the good stuff always is. 📸 @vivekwuphotography
My 32nd Birthday Letter I turned 32 today. Here’s the reality: life doesn’t get more certain with age. It just gets more real. Some days I feel unstoppable. Other days I wonder what the hell I’m doing. And I’ve learned that both are part of the deal. When I was younger, I thought 32 meant grown-up. Now I know “grown-up” is just code for trading your spark for stability. I don’t want that. I’d rather stay messy, curious, and a little reckless (in a good way), because that’s where life actually happens. The world will always try to nudge you toward safe. But safe doesn’t give you stories. Safe doesn’t give you fire. Safe doesn’t make you feel alive. So here’s my promise at 32: To protect the kid in me who still believes anything is possible. To take the swings, even when the odds aren’t great. To stay unapologetically myself, even when it’s easier to blend in. Because I didn’t come this far to play small. - Jake Karls
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11mo ago
jakekarls_
My 32nd Birthday Letter I turned 32 today. Here’s the reality: life doesn’t get more certain with age. It just gets more real. Some days I feel unstoppable. Other days I wonder what the hell I’m doing. And I’ve learned that both are part of the deal. When I was younger, I thought 32 meant grown-up. Now I know “grown-up” is just code for trading your spark for stability. I don’t want that. I’d rather stay messy, curious, and a little reckless (in a good way), because that’s where life actually happens. The world will always try to nudge you toward safe. But safe doesn’t give you stories. Safe doesn’t give you fire. Safe doesn’t make you feel alive. So here’s my promise at 32: To protect the kid in me who still believes anything is possible. To take the swings, even when the odds aren’t great. To stay unapologetically myself, even when it’s easier to blend in. Because I didn’t come this far to play small. - Jake Karls
Photo dump from this week, please swipe through to see… 1. Gave a talk at Kellogg School of Management (Chicago). Got 90 MBA students dancing too… 2. Gave a talk at Columbia Business School (NYC). 3. Gave 2 guest lectures at McGill University (MTL). 4. Went to Ottawa for a HUGE COSTCO meeting. 5. Did 3 podcast interviews (MTL blog, if you know you know podcast and BMO). 6. My team informed me we produced over 1 MILLION OF OUR NO BREAD PBJ STRAWBERRY (in 3 months). 7. Was on the 3rd largest billboard in the USA (as a surprise, for free!!). And so many other amazing moments, what a crazy week !!!!
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jakekarls_
Photo dump from this week, please swipe through to see… 1. Gave a talk at Kellogg School of Management (Chicago). Got 90 MBA students dancing too… 2. Gave a talk at Columbia Business School (NYC). 3. Gave 2 guest lectures at McGill University (MTL). 4. Went to Ottawa for a HUGE COSTCO meeting. 5. Did 3 podcast interviews (MTL blog, if you know you know podcast and BMO). 6. My team informed me we produced over 1 MILLION OF OUR NO BREAD PBJ STRAWBERRY (in 3 months). 7. Was on the 3rd largest billboard in the USA (as a surprise, for free!!). And so many other amazing moments, what a crazy week !!!!
Today was fun. I gave a talk to MBA students at Wharton Business School today… Such an incredible experience. Ranked top 3 business school in the USA.
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jakekarls_
Today was fun. I gave a talk to MBA students at Wharton Business School today… Such an incredible experience. Ranked top 3 business school in the USA.
Let the good times roll @melissazoltak ❤️
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11mo ago
jakekarls_
Let the good times roll @melissazoltak ❤️
A great article in @forbes today!! Thank you Melissa Houston and the Forbes crew for sharing our story @middaysquares !!
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jakekarls_
A great article in @forbes today!! Thank you Melissa Houston and the Forbes crew for sharing our story @middaysquares !!

Jake Karls (@jakekarls_) Instagram Stats & Analytics

Jake Karls (@jakekarls_) has 29.6K Instagram followers with a 2.18% engagement rate over the past 12 months. Across 42.0 posts, Jake Karls received 19.4K total likes and 241K impressions, averaging 461 likes per post. This page tracks Jake Karls's performance metrics, top content, and engagement trends — updated daily.

Jake Karls (@jakekarls_) Instagram Analytics FAQ

How many Instagram followers does Jake Karls have?+
Jake Karls (@jakekarls_) has 29.6K Instagram followers as of August 2026.
What is Jake Karls's Instagram engagement rate?+
Jake Karls's Instagram engagement rate is 2.18% over the last 12 months, based on 42.0 posts.
How many likes does Jake Karls get on Instagram?+
Jake Karls received 19.4K total likes across 42.0 posts in the last 12 months, averaging 461 likes per post.
How many Instagram impressions does Jake Karls get?+
Jake Karls's Instagram content generated 241K total impressions over the last 12 months.