NewGet @jakekarls_'s full report
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followers
29.9K
impressions
568K
likes
21.3K
comments
1.73K
posts
40
engagement
2.93%
emv
$18.8K
Average per post
14.2K

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Jake Karls, Lezlie Karls and Nick Saltarelli started making chocolate bars by hand in their condo kitchen in 2018 to solve the 2 p.m. crash — and built their own manufacturing facility when no co-manufacturer could make the product the way they wanted. They've now sold over 80 million bars across 10,000+ stores in North America. This is the story of @middaysquares.
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5mo ago
jakekarls_
Jake Karls, Lezlie Karls and Nick Saltarelli started making chocolate bars by hand in their condo kitchen in 2018 to solve the 2 p.m. crash — and built their own manufacturing facility when no co-manufacturer could make the product the way they wanted. They've now sold over 80 million bars across 10,000+ stores in North America. This is the story of @middaysquares.
Fun times ahead 👀
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4w ago
jakekarls_
Fun times ahead 👀
Building a brand isn’t just about the product, it’s about what people connect to.⁣ ⁣ From the #Under30Summit main stage, Lindsey Carter, founder of @setactive, and Jake Karls, co-founder of @middaysquares, on what actually makes something stand out. Passion that builds real community, and storytelling that creates a feeling people come back for.⁣ ⁣ #ForbesUnder30 📸: Jamel Toppin for Forbes
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6mo ago
jakekarls_
Building a brand isn’t just about the product, it’s about what people connect to.⁣ ⁣ From the #Under30Summit main stage, Lindsey Carter, founder of @setactive, and Jake Karls, co-founder of @middaysquares, on what actually makes something stand out. Passion that builds real community, and storytelling that creates a feeling people come back for.⁣ ⁣ #ForbesUnder30 📸: Jamel Toppin for Forbes
We just launched our new Apple Cinnamon No Bread PBJ… what a crazy ride 🚀 Shoutout to our epic team for getting this across the finish line. The parties just starting !!!!
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1mo ago
jakekarls_
We just launched our new Apple Cinnamon No Bread PBJ… what a crazy ride 🚀 Shoutout to our epic team for getting this across the finish line. The parties just starting !!!!
Life’s fun @melissazoltak
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5mo ago
jakekarls_
Life’s fun @melissazoltak
Three years married. Thanks for making life feel a little lighter, a lot more fun, and never boring. Happy anniversary @melissazoltak ❤️
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4mo ago
jakekarls_
Three years married. Thanks for making life feel a little lighter, a lot more fun, and never boring. Happy anniversary @melissazoltak ❤️
Turned 33 today… What a year. Lots of love. Lots of dancing. Lots of winning. Lots of learning. And definitely some failures along the way. Grateful for all of it.
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2mo ago
jakekarls_
Turned 33 today… What a year. Lots of love. Lots of dancing. Lots of winning. Lots of learning. And definitely some failures along the way. Grateful for all of it.
One thing I’ve noticed about the people I enjoy being around most: They haven’t lost their spark. They still get excited. They still laugh. They still dance when a good song comes on. Dance more, worry less… We get one lap around the world, might as well have the time of your life. Life’s fun with you @melissazoltak ❤️
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4mo ago
jakekarls_
One thing I’ve noticed about the people I enjoy being around most: They haven’t lost their spark. They still get excited. They still laugh. They still dance when a good song comes on. Dance more, worry less… We get one lap around the world, might as well have the time of your life. Life’s fun with you @melissazoltak ❤️
Life lately... Family, friends, fun, sports, keynotes, podcasts, rainmaking, travelling and activities. FRAPPE MOI ❤️
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3mo ago
jakekarls_
Life lately... Family, friends, fun, sports, keynotes, podcasts, rainmaking, travelling and activities. FRAPPE MOI ❤️
Family portrait… Just good vibes and makes me smile. 📸 @pbl_photo
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7mo ago
jakekarls_
Family portrait… Just good vibes and makes me smile. 📸 @pbl_photo
Dear younger me, and anyone about to start their career, I wrote this letter to myself today. I wish I had it before I started building my business 7.5 years ago. So here we go… Please swipe to read full letter
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6mo ago
jakekarls_
Dear younger me, and anyone about to start their career, I wrote this letter to myself today. I wish I had it before I started building my business 7.5 years ago. So here we go… Please swipe to read full letter
Life is fun with you @melissazoltak ❤️
20.5K
820
32
8mo ago
jakekarls_
Life is fun with you @melissazoltak ❤️
MID DAY SQUARES JUST LAUNCHED INTO COSTCO USA... Our No Bread PBJ is now in the Northeast, Midwest, and Northwest regions in hundreds of Costco warehouses across the country. This is a huge moment for our company. Thank you to the Costco team for giving us a shot. Thank you to the Costco members for the support. Thank you to our community for constantly showing up. And to every team member of Mid-Day Squares across every department, thank you. Production, operations, R&D, finance, sales, marketing, customer experience, QA... This only happens because of the work you put in every single day. Big partnership. Big momentum. Extremely grateful. Now go find us in the fridge.
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2mo ago
jakekarls_
MID DAY SQUARES JUST LAUNCHED INTO COSTCO USA... Our No Bread PBJ is now in the Northeast, Midwest, and Northwest regions in hundreds of Costco warehouses across the country. This is a huge moment for our company. Thank you to the Costco team for giving us a shot. Thank you to the Costco members for the support. Thank you to our community for constantly showing up. And to every team member of Mid-Day Squares across every department, thank you. Production, operations, R&D, finance, sales, marketing, customer experience, QA... This only happens because of the work you put in every single day. Big partnership. Big momentum. Extremely grateful. Now go find us in the fridge.
This was fun… Gave a talk at Harvard Business School today to 30 MBA students. So much fun :)
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7mo ago
jakekarls_
This was fun… Gave a talk at Harvard Business School today to 30 MBA students. So much fun :)
Once I realized this, my entire mindset changed… I started sharing my story. It takes one person to hear your story and your whole life can change 🚀 #entrepreneurship #business
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9mo ago
jakekarls_
Once I realized this, my entire mindset changed… I started sharing my story. It takes one person to hear your story and your whole life can change 🚀 #entrepreneurship #business
We got featured in Forbes today… From a chocolate crisis to launching true innovation. We faced a crisis and instead of just waiting around, we decided action. To innovate into a new product line: NO BREAD PBJ… We believe this will be our number one SKU. Lot’s of exciting things coming this year : INNOVATION. Shoutout to Zoya Hasan and Alexandra York for covering our story. Y’all are awesome!! And we appreciate you so much. Thank you to Forbes and Forbes under 30. Article link in the comments.
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9mo ago
jakekarls_
We got featured in Forbes today… From a chocolate crisis to launching true innovation. We faced a crisis and instead of just waiting around, we decided action. To innovate into a new product line: NO BREAD PBJ… We believe this will be our number one SKU. Lot’s of exciting things coming this year : INNOVATION. Shoutout to Zoya Hasan and Alexandra York for covering our story. Y’all are awesome!! And we appreciate you so much. Thank you to Forbes and Forbes under 30. Article link in the comments.
Photo dump from this week, please swipe through to see… 1. Gave a talk at Kellogg School of Management (Chicago). Got 90 MBA students dancing too… 2. Gave a talk at Columbia Business School (NYC). 3. Gave 2 guest lectures at McGill University (MTL). 4. Went to Ottawa for a HUGE COSTCO meeting. 5. Did 3 podcast interviews (MTL blog, if you know you know podcast and BMO). 6. My team informed me we produced over 1 MILLION OF OUR NO BREAD PBJ STRAWBERRY (in 3 months). 7. Was on the 3rd largest billboard in the USA (as a surprise, for free!!). And so many other amazing moments, what a crazy week !!!!
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7mo ago
jakekarls_
Photo dump from this week, please swipe through to see… 1. Gave a talk at Kellogg School of Management (Chicago). Got 90 MBA students dancing too… 2. Gave a talk at Columbia Business School (NYC). 3. Gave 2 guest lectures at McGill University (MTL). 4. Went to Ottawa for a HUGE COSTCO meeting. 5. Did 3 podcast interviews (MTL blog, if you know you know podcast and BMO). 6. My team informed me we produced over 1 MILLION OF OUR NO BREAD PBJ STRAWBERRY (in 3 months). 7. Was on the 3rd largest billboard in the USA (as a surprise, for free!!). And so many other amazing moments, what a crazy week !!!!
Jake fired himself as CMO of his own chocolate brand. He gave himself a new title instead, the Rainmaker, and now spends 100% of his time making friends and making noise. That playbook has led @middaysquares to selling 85M+ bars and generating 10’s of millions in revenue. His full story is in Episode 1 of BTS: Building a Consumer Brand. Comment “SQUARES” and I’ll send you the full episode.
11.6K
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4mo ago
jakekarls_
Jake fired himself as CMO of his own chocolate brand. He gave himself a new title instead, the Rainmaker, and now spends 100% of his time making friends and making noise. That playbook has led @middaysquares to selling 85M+ bars and generating 10’s of millions in revenue. His full story is in Episode 1 of BTS: Building a Consumer Brand. Comment “SQUARES” and I’ll send you the full episode.
Today was fun. I gave a talk to MBA students at Wharton Business School today… Such an incredible experience. Ranked top 3 business school in the USA.
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9mo ago
jakekarls_
Today was fun. I gave a talk to MBA students at Wharton Business School today… Such an incredible experience. Ranked top 3 business school in the USA.
For years, I was terrified of public speaking. Not because I had nothing to say, but because I was scared of being judged. Funny how something I once feared so much has become something I absolutely love doing. I wrote a letter for anyone who’s ever let the fear of what others might think hold them back. Hope it resonates with someone who needs it today. Swipe to read the letter.
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1w ago
jakekarls_
For years, I was terrified of public speaking. Not because I had nothing to say, but because I was scared of being judged. Funny how something I once feared so much has become something I absolutely love doing. I wrote a letter for anyone who’s ever let the fear of what others might think hold them back. Hope it resonates with someone who needs it today. Swipe to read the letter.

Jake Karls (@jakekarls_) Instagram Stats & Analytics

Jake Karls (@jakekarls_) has 29.9K Instagram followers with a 2.93% engagement rate over the past 12 months. Across 40.0 posts, Jake Karls received 21.3K total likes and 568K impressions, averaging 532 likes per post. This page tracks Jake Karls's performance metrics, top content, and engagement trends — updated daily. To benchmark @jakekarls_ against other accounts, use Socialpruf's Instagram competitor analysis tool.

Jake Karls (@jakekarls_) Instagram Analytics FAQ

How many Instagram followers does Jake Karls have?+
Jake Karls (@jakekarls_) has 29.9K Instagram followers as of November 2026.
What is Jake Karls's Instagram engagement rate?+
Jake Karls's Instagram engagement rate is 2.93% over the last 12 months, based on 40.0 posts.
How many likes does Jake Karls get on Instagram?+
Jake Karls received 21.3K total likes across 40.0 posts in the last 12 months, averaging 532 likes per post.
How many Instagram impressions does Jake Karls get?+
Jake Karls's Instagram content generated 568K total impressions over the last 12 months.
Can I compare Jake Karls with other Instagram accounts?+
Yes. Add @jakekarls_ to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.