instagram analytics
Last Year02/21/25 - 02/21/26
Comparable Performance:
followers
28.3K
impressions
947K
likes
18.3K
comments
1.62K
posts
325
engagement
1.39%
emv
$25.5K
Avg. per post
21.5K

Key Metrics

Distributions

Top Content

Storytelling matters. People don’t just buy products—they buy into the story behind them. Listen to @jakekarls_ co-founder of @middaysquares on the latest B2B Breakthrough episode! Link in bio! #B2BBreakthrough #Entrepreneurship #Startup #BusinessReality
180K
278
10
8mo ago
jakekarls_
Storytelling matters. People don’t just buy products—they buy into the story behind them. Listen to @jakekarls_ co-founder of @middaysquares on the latest B2B Breakthrough episode! Link in bio! #B2BBreakthrough #Entrepreneurship #Startup #BusinessReality
Why this marketing strategy hijacks your brain 🧠 @jakekarls_, co-founder of @middaysquares, breaks it down on the latest episode of B2B Breakthrough—from emotional branding to bold storytelling. 🎧 Tune in now—link in bio! #B2BBreakthrough #FounderTalk #BrandBuilding #MarketingTips #SmallBusinessGrowth
149K
306
4
8mo ago
jakekarls_
Why this marketing strategy hijacks your brain 🧠 @jakekarls_, co-founder of @middaysquares, breaks it down on the latest episode of B2B Breakthrough—from emotional branding to bold storytelling. 🎧 Tune in now—link in bio! #B2BBreakthrough #FounderTalk #BrandBuilding #MarketingTips #SmallBusinessGrowth
An interview with Jake Karls, co-founder of Mid-Day Squares 🍫🇨🇦 Follow @northmarketing for more interviews! #interview #entrepreneur #wealth #motivation
83.3K
987
66
4mo ago
jakekarls_
An interview with Jake Karls, co-founder of Mid-Day Squares 🍫🇨🇦 Follow @northmarketing for more interviews! #interview #entrepreneur #wealth #motivation
I’ve never tried our Peanut Butter squares… until today. 14 years of living with a peanut allergy meant I never had the chance to taste the bars Lez, Nick and I have spent the last 7 years of our life building. But recently my allergist (doctor) told me that I had actually outgrown my allergy to peanuts and certain tree nuts. And so, I parked outside a hospital just in case something went wrong, and I tried the bars I’ve built my life around… Watch to the end to see what I thought. (DISCLAIMER: This is not medical advice, it’s simply my personal experience. Before trying our product, I got tested and retested several times over the last 2 years with my allergist before we confirmed I was no longer allergic to certain tree nuts and peanuts. After that, I went to try peanuts and certain tree nuts in a controlled environment (monitored) in the hospital with my allergist and other medical professionals. Only after that, was I cleared to slowly re introduce peanuts and certain tree nuts back in to my life. Everyone’s allergies are different. Always consult your doctor or allergist before making any decisions about allergens. Important: Peanut Butter Mid-Day Squares: Contains peanuts and hazelnuts and may contain almonds, sesame and cashews.) #middaysquares
81.4K
2.27K
316
8mo ago
jakekarls_
I’ve never tried our Peanut Butter squares… until today. 14 years of living with a peanut allergy meant I never had the chance to taste the bars Lez, Nick and I have spent the last 7 years of our life building. But recently my allergist (doctor) told me that I had actually outgrown my allergy to peanuts and certain tree nuts. And so, I parked outside a hospital just in case something went wrong, and I tried the bars I’ve built my life around… Watch to the end to see what I thought. (DISCLAIMER: This is not medical advice, it’s simply my personal experience. Before trying our product, I got tested and retested several times over the last 2 years with my allergist before we confirmed I was no longer allergic to certain tree nuts and peanuts. After that, I went to try peanuts and certain tree nuts in a controlled environment (monitored) in the hospital with my allergist and other medical professionals. Only after that, was I cleared to slowly re introduce peanuts and certain tree nuts back in to my life. Everyone’s allergies are different. Always consult your doctor or allergist before making any decisions about allergens. Important: Peanut Butter Mid-Day Squares: Contains peanuts and hazelnuts and may contain almonds, sesame and cashews.) #middaysquares
I’m at the Arizona Food Marketing Alliance Tournament with the @sprouts team when something wild happened… I sunk a 100 yard eagle But even though it’s an amazing golf shot, it represented something more to me in that moment. #golf #entrepreneurship #lfg #fyp
31.9K
457
44
10mo ago
jakekarls_
I’m at the Arizona Food Marketing Alliance Tournament with the @sprouts team when something wild happened… I sunk a 100 yard eagle But even though it’s an amazing golf shot, it represented something more to me in that moment. #golf #entrepreneurship #lfg #fyp
Your reminder that you don’t always have to do things the way they’ve always been done
29.4K
507
77
4mo ago
jakekarls_
Your reminder that you don’t always have to do things the way they’ve always been done
I grew up shopping at Walmart. Last week, I was invited to share the Mid-Day Squares story on their stage in front of hundreds of entrepreneurs. Not gonna lie, standing there felt surreal. One of those rare moments where you stop, breathe, and realize how far the journey’s taken you. Still sinking in. #middaysquares #walmart #walmartcanada #entrepreneurship
24K
483
79
7mo ago
jakekarls_
I grew up shopping at Walmart. Last week, I was invited to share the Mid-Day Squares story on their stage in front of hundreds of entrepreneurs. Not gonna lie, standing there felt surreal. One of those rare moments where you stop, breathe, and realize how far the journey’s taken you. Still sinking in. #middaysquares #walmart #walmartcanada #entrepreneurship
I grew up chasing the checklist—grades, comfort, the “right” path. I just wanted to fit in and play it “safe.” Until failing at it showed me that I’ll never win by being someone I’m not. When you lean into your authenticity, you win. Success isn’t a checklist; it’s choosing your path and moving forward while believing in yourself. Fear used to block me. Now I use fear to propel me forward.
23.1K
573
89
4mo ago
jakekarls_
I grew up chasing the checklist—grades, comfort, the “right” path. I just wanted to fit in and play it “safe.” Until failing at it showed me that I’ll never win by being someone I’m not. When you lean into your authenticity, you win. Success isn’t a checklist; it’s choosing your path and moving forward while believing in yourself. Fear used to block me. Now I use fear to propel me forward.
2 years ago this day we got married. Happy anniversary @melissazoltak ❤️
19.1K
763
33
8mo ago
jakekarls_
2 years ago this day we got married. Happy anniversary @melissazoltak ❤️
We’re excited to welcome our first guest on the Founder2Founder podcast, Jake Karls! Jake is the co-founder and CMO of Midday Squares, a rapidly growing health food brand known for its plant-based, functional chocolate bars. With innovative products and bold marketing, Midday Squares is disrupting the health and wellness space. Today, Jake shares his insights on entrepreneurship, marketing, and the power of authenticity. Listen now on all platforms—link in bio!
16.2K
328
35
11mo ago
jakekarls_
We’re excited to welcome our first guest on the Founder2Founder podcast, Jake Karls! Jake is the co-founder and CMO of Midday Squares, a rapidly growing health food brand known for its plant-based, functional chocolate bars. With innovative products and bold marketing, Midday Squares is disrupting the health and wellness space. Today, Jake shares his insights on entrepreneurship, marketing, and the power of authenticity. Listen now on all platforms—link in bio!
Featured in a full-page of Entrepreneur Magazine. This one’s big. @entrepreneur !! For the past decade, I’ve been reading Entrepreneur Magazine and Entrepreneur.com to get inspired, to learn, and to feel connected to the entrepreneurship community. I’d read the stories and think: maybe one day I’ll be in the print magazine… maybe one day I’ll get to contribute too. That day is today. Both dreams came true. The article dives into one of the most pivotal moments of my journey: In year one of @middaysquares , I stepped down as CMO. It wasn’t working and staying in that role would’ve held us back. So I pivoted. I became the Rainmaker: Building relationships with media, investors, retailers, new team members, and bringing the brand to life in the loudest way possible. It’s not just a feature, it’s a full-circle moment.Proof that betting on your strengths is always worth it. Even if it means changing the plan.
14.2K
567
77
7mo ago
jakekarls_
Featured in a full-page of Entrepreneur Magazine. This one’s big. @entrepreneur !! For the past decade, I’ve been reading Entrepreneur Magazine and Entrepreneur.com to get inspired, to learn, and to feel connected to the entrepreneurship community. I’d read the stories and think: maybe one day I’ll be in the print magazine… maybe one day I’ll get to contribute too. That day is today. Both dreams came true. The article dives into one of the most pivotal moments of my journey: In year one of @middaysquares , I stepped down as CMO. It wasn’t working and staying in that role would’ve held us back. So I pivoted. I became the Rainmaker: Building relationships with media, investors, retailers, new team members, and bringing the brand to life in the loudest way possible. It’s not just a feature, it’s a full-circle moment.Proof that betting on your strengths is always worth it. Even if it means changing the plan.
@melissazoltak makes my life more fun. She’s also a rockstar ❤️ And I find her beautiful ❤️
14K
561
12
10mo ago
jakekarls_
@melissazoltak makes my life more fun. She’s also a rockstar ❤️ And I find her beautiful ❤️
We got featured in Forbes today… From a chocolate crisis to launching true innovation. We faced a crisis and instead of just waiting around, we decided action. To innovate into a new product line: NO BREAD PBJ… We believe this will be our number one SKU. Lot’s of exciting things coming this year : INNOVATION. Shoutout to Zoya Hasan and Alexandra York for covering our story. Y’all are awesome!! And we appreciate you so much. Thank you to Forbes and Forbes under 30. Article link in the comments.
13.4K
535
46
1mo ago
jakekarls_
We got featured in Forbes today… From a chocolate crisis to launching true innovation. We faced a crisis and instead of just waiting around, we decided action. To innovate into a new product line: NO BREAD PBJ… We believe this will be our number one SKU. Lot’s of exciting things coming this year : INNOVATION. Shoutout to Zoya Hasan and Alexandra York for covering our story. Y’all are awesome!! And we appreciate you so much. Thank you to Forbes and Forbes under 30. Article link in the comments.
Every time before I step on a stage to give a keynote speech whether there’s 10 people or 10,000 in the crowd, I get nervous. It never goes away. And in that moment, I’ve got two options: Step back or step in. What I’ve learned is simple: every time I step in, something happens. An opportunity. A win. A lesson. Always something. And it’s bigger than just stages. It’s life. That knot in your stomach? That’s the signal. Lean into it because that’s where the good stuff always is. 📸 @vivekwuphotography
13.3K
532
45
4mo ago
jakekarls_
Every time before I step on a stage to give a keynote speech whether there’s 10 people or 10,000 in the crowd, I get nervous. It never goes away. And in that moment, I’ve got two options: Step back or step in. What I’ve learned is simple: every time I step in, something happens. An opportunity. A win. A lesson. Always something. And it’s bigger than just stages. It’s life. That knot in your stomach? That’s the signal. Lean into it because that’s where the good stuff always is. 📸 @vivekwuphotography
My 32nd Birthday Letter I turned 32 today. Here’s the reality: life doesn’t get more certain with age. It just gets more real. Some days I feel unstoppable. Other days I wonder what the hell I’m doing. And I’ve learned that both are part of the deal. When I was younger, I thought 32 meant grown-up. Now I know “grown-up” is just code for trading your spark for stability. I don’t want that. I’d rather stay messy, curious, and a little reckless (in a good way), because that’s where life actually happens. The world will always try to nudge you toward safe. But safe doesn’t give you stories. Safe doesn’t give you fire. Safe doesn’t make you feel alive. So here’s my promise at 32: To protect the kid in me who still believes anything is possible. To take the swings, even when the odds aren’t great. To stay unapologetically myself, even when it’s easier to blend in. Because I didn’t come this far to play small. - Jake Karls
13.3K
530
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6mo ago
jakekarls_
My 32nd Birthday Letter I turned 32 today. Here’s the reality: life doesn’t get more certain with age. It just gets more real. Some days I feel unstoppable. Other days I wonder what the hell I’m doing. And I’ve learned that both are part of the deal. When I was younger, I thought 32 meant grown-up. Now I know “grown-up” is just code for trading your spark for stability. I don’t want that. I’d rather stay messy, curious, and a little reckless (in a good way), because that’s where life actually happens. The world will always try to nudge you toward safe. But safe doesn’t give you stories. Safe doesn’t give you fire. Safe doesn’t make you feel alive. So here’s my promise at 32: To protect the kid in me who still believes anything is possible. To take the swings, even when the odds aren’t great. To stay unapologetically myself, even when it’s easier to blend in. Because I didn’t come this far to play small. - Jake Karls
I am addicted to being around winners. You win by surrounding yourself with folks that are winning in life. It makes you want to be better.
13.2K
341
28
10mo ago
jakekarls_
I am addicted to being around winners. You win by surrounding yourself with folks that are winning in life. It makes you want to be better.
A group of class clowns… Throwback to a fun night surrounded by good people.
12.1K
484
13
9mo ago
jakekarls_
A group of class clowns… Throwback to a fun night surrounded by good people.
A good team ❤️
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469
10
11mo ago
jakekarls_
A good team ❤️
She’s on fire 🔥🔥🔥
10.9K
438
11
9mo ago
jakekarls_
She’s on fire 🔥🔥🔥
Today was fun. I gave a talk to MBA students at Wharton Business School today… Such an incredible experience. Ranked top 3 business school in the USA.
10.8K
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1w ago
jakekarls_
Today was fun. I gave a talk to MBA students at Wharton Business School today… Such an incredible experience. Ranked top 3 business school in the USA.

Jake Karls (@jakekarls_) Instagram Stats & Analytics

Jake Karls (@jakekarls_) has 28.3K Instagram followers with a 1.39% engagement rate over the past 12 months. Across 325 posts, Jake Karls received 18.3K total likes and 711K impressions, averaging 416 likes per post. This page tracks Jake Karls's performance metrics, top content, and engagement trends — updated daily.

Jake Karls (@jakekarls_) Instagram Analytics FAQ

How many Instagram followers does Jake Karls have?+
Jake Karls (@jakekarls_) has 28.3K Instagram followers as of February 2026.
What is Jake Karls's Instagram engagement rate?+
Jake Karls's Instagram engagement rate is 1.39% over the last 12 months, based on 325 posts.
How many likes does Jake Karls get on Instagram?+
Jake Karls received 18.3K total likes across 325 posts in the last year, averaging 416 likes per post.
How many Instagram impressions does Jake Karls get?+
Jake Karls's Instagram content generated 711K total impressions over the last 12 months.