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followers
28.9K
impressions
923K
likes
18.8K
comments
1.64K
posts
41
engagement
1.22%
emv
$25.2K
Average per post
22.5K

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Storytelling matters. People don’t just buy products—they buy into the story behind them. Listen to @jakekarls_ co-founder of @middaysquares on the latest B2B Breakthrough episode! Link in bio! #B2BBreakthrough #Entrepreneurship #Startup #BusinessReality
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10mo ago
jakekarls_
Storytelling matters. People don’t just buy products—they buy into the story behind them. Listen to @jakekarls_ co-founder of @middaysquares on the latest B2B Breakthrough episode! Link in bio! #B2BBreakthrough #Entrepreneurship #Startup #BusinessReality
Why this marketing strategy hijacks your brain 🧠 @jakekarls_, co-founder of @middaysquares, breaks it down on the latest episode of B2B Breakthrough—from emotional branding to bold storytelling. 🎧 Tune in now—link in bio! #B2BBreakthrough #FounderTalk #BrandBuilding #MarketingTips #SmallBusinessGrowth
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10mo ago
jakekarls_
Why this marketing strategy hijacks your brain 🧠 @jakekarls_, co-founder of @middaysquares, breaks it down on the latest episode of B2B Breakthrough—from emotional branding to bold storytelling. 🎧 Tune in now—link in bio! #B2BBreakthrough #FounderTalk #BrandBuilding #MarketingTips #SmallBusinessGrowth
An interview with Jake Karls, co-founder of Mid-Day Squares 🍫🇨🇦 Follow @northmarketing for more interviews! #interview #entrepreneur #wealth #motivation
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6mo ago
jakekarls_
An interview with Jake Karls, co-founder of Mid-Day Squares 🍫🇨🇦 Follow @northmarketing for more interviews! #interview #entrepreneur #wealth #motivation
I’ve never tried our Peanut Butter squares… until today. 14 years of living with a peanut allergy meant I never had the chance to taste the bars Lez, Nick and I have spent the last 7 years of our life building. But recently my allergist (doctor) told me that I had actually outgrown my allergy to peanuts and certain tree nuts. And so, I parked outside a hospital just in case something went wrong, and I tried the bars I’ve built my life around… Watch to the end to see what I thought. (DISCLAIMER: This is not medical advice, it’s simply my personal experience. Before trying our product, I got tested and retested several times over the last 2 years with my allergist before we confirmed I was no longer allergic to certain tree nuts and peanuts. After that, I went to try peanuts and certain tree nuts in a controlled environment (monitored) in the hospital with my allergist and other medical professionals. Only after that, was I cleared to slowly re introduce peanuts and certain tree nuts back in to my life. Everyone’s allergies are different. Always consult your doctor or allergist before making any decisions about allergens. Important: Peanut Butter Mid-Day Squares: Contains peanuts and hazelnuts and may contain almonds, sesame and cashews.) #middaysquares
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11mo ago
jakekarls_
I’ve never tried our Peanut Butter squares… until today. 14 years of living with a peanut allergy meant I never had the chance to taste the bars Lez, Nick and I have spent the last 7 years of our life building. But recently my allergist (doctor) told me that I had actually outgrown my allergy to peanuts and certain tree nuts. And so, I parked outside a hospital just in case something went wrong, and I tried the bars I’ve built my life around… Watch to the end to see what I thought. (DISCLAIMER: This is not medical advice, it’s simply my personal experience. Before trying our product, I got tested and retested several times over the last 2 years with my allergist before we confirmed I was no longer allergic to certain tree nuts and peanuts. After that, I went to try peanuts and certain tree nuts in a controlled environment (monitored) in the hospital with my allergist and other medical professionals. Only after that, was I cleared to slowly re introduce peanuts and certain tree nuts back in to my life. Everyone’s allergies are different. Always consult your doctor or allergist before making any decisions about allergens. Important: Peanut Butter Mid-Day Squares: Contains peanuts and hazelnuts and may contain almonds, sesame and cashews.) #middaysquares
Your reminder that you don’t always have to do things the way they’ve always been done
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6mo ago
jakekarls_
Your reminder that you don’t always have to do things the way they’ve always been done
I grew up chasing the checklist—grades, comfort, the “right” path. I just wanted to fit in and play it “safe.” Until failing at it showed me that I’ll never win by being someone I’m not. When you lean into your authenticity, you win. Success isn’t a checklist; it’s choosing your path and moving forward while believing in yourself. Fear used to block me. Now I use fear to propel me forward.
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6mo ago
jakekarls_
I grew up chasing the checklist—grades, comfort, the “right” path. I just wanted to fit in and play it “safe.” Until failing at it showed me that I’ll never win by being someone I’m not. When you lean into your authenticity, you win. Success isn’t a checklist; it’s choosing your path and moving forward while believing in yourself. Fear used to block me. Now I use fear to propel me forward.
I grew up shopping at Walmart. Last week, I was invited to share the Mid-Day Squares story on their stage in front of hundreds of entrepreneurs. Not gonna lie, standing there felt surreal. One of those rare moments where you stop, breathe, and realize how far the journey’s taken you. Still sinking in. #middaysquares #walmart #walmartcanada #entrepreneurship
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9mo ago
jakekarls_
I grew up shopping at Walmart. Last week, I was invited to share the Mid-Day Squares story on their stage in front of hundreds of entrepreneurs. Not gonna lie, standing there felt surreal. One of those rare moments where you stop, breathe, and realize how far the journey’s taken you. Still sinking in. #middaysquares #walmart #walmartcanada #entrepreneurship
Life is fun with you @melissazoltak ❤️
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1mo ago
jakekarls_
Life is fun with you @melissazoltak ❤️
Family portrait… Just good vibes and makes me smile. 📸 @pbl_photo
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2w ago
jakekarls_
Family portrait… Just good vibes and makes me smile. 📸 @pbl_photo
2 years ago this day we got married. Happy anniversary @melissazoltak ❤️
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10mo ago
jakekarls_
2 years ago this day we got married. Happy anniversary @melissazoltak ❤️
Dear younger me, and anyone about to start their career, I wrote this letter to myself today. I wish I had it before I started building my business 7.5 years ago. So here we go… Please swipe to read full letter
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6d ago
jakekarls_
Dear younger me, and anyone about to start their career, I wrote this letter to myself today. I wish I had it before I started building my business 7.5 years ago. So here we go… Please swipe to read full letter
This was fun… Gave a talk at Harvard Business School today to 30 MBA students. So much fun :)
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3w ago
jakekarls_
This was fun… Gave a talk at Harvard Business School today to 30 MBA students. So much fun :)
Building a brand isn’t just about the product, it’s about what people connect to.⁣ ⁣ From the #Under30Summit main stage, Lindsey Carter, founder of @setactive, and Jake Karls, co-founder of @middaysquares, on what actually makes something stand out. Passion that builds real community, and storytelling that creates a feeling people come back for.⁣ ⁣ #ForbesUnder30 📸: Jamel Toppin for Forbes
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14h ago
jakekarls_
Building a brand isn’t just about the product, it’s about what people connect to.⁣ ⁣ From the #Under30Summit main stage, Lindsey Carter, founder of @setactive, and Jake Karls, co-founder of @middaysquares, on what actually makes something stand out. Passion that builds real community, and storytelling that creates a feeling people come back for.⁣ ⁣ #ForbesUnder30 📸: Jamel Toppin for Forbes
Featured in a full-page of Entrepreneur Magazine. This one’s big. @entrepreneur !! For the past decade, I’ve been reading Entrepreneur Magazine and Entrepreneur.com to get inspired, to learn, and to feel connected to the entrepreneurship community. I’d read the stories and think: maybe one day I’ll be in the print magazine… maybe one day I’ll get to contribute too. That day is today. Both dreams came true. The article dives into one of the most pivotal moments of my journey: In year one of @middaysquares , I stepped down as CMO. It wasn’t working and staying in that role would’ve held us back. So I pivoted. I became the Rainmaker: Building relationships with media, investors, retailers, new team members, and bringing the brand to life in the loudest way possible. It’s not just a feature, it’s a full-circle moment.Proof that betting on your strengths is always worth it. Even if it means changing the plan.
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9mo ago
jakekarls_
Featured in a full-page of Entrepreneur Magazine. This one’s big. @entrepreneur !! For the past decade, I’ve been reading Entrepreneur Magazine and Entrepreneur.com to get inspired, to learn, and to feel connected to the entrepreneurship community. I’d read the stories and think: maybe one day I’ll be in the print magazine… maybe one day I’ll get to contribute too. That day is today. Both dreams came true. The article dives into one of the most pivotal moments of my journey: In year one of @middaysquares , I stepped down as CMO. It wasn’t working and staying in that role would’ve held us back. So I pivoted. I became the Rainmaker: Building relationships with media, investors, retailers, new team members, and bringing the brand to life in the loudest way possible. It’s not just a feature, it’s a full-circle moment.Proof that betting on your strengths is always worth it. Even if it means changing the plan.
We got featured in Forbes today… From a chocolate crisis to launching true innovation. We faced a crisis and instead of just waiting around, we decided action. To innovate into a new product line: NO BREAD PBJ… We believe this will be our number one SKU. Lot’s of exciting things coming this year : INNOVATION. Shoutout to Zoya Hasan and Alexandra York for covering our story. Y’all are awesome!! And we appreciate you so much. Thank you to Forbes and Forbes under 30. Article link in the comments.
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3mo ago
jakekarls_
We got featured in Forbes today… From a chocolate crisis to launching true innovation. We faced a crisis and instead of just waiting around, we decided action. To innovate into a new product line: NO BREAD PBJ… We believe this will be our number one SKU. Lot’s of exciting things coming this year : INNOVATION. Shoutout to Zoya Hasan and Alexandra York for covering our story. Y’all are awesome!! And we appreciate you so much. Thank you to Forbes and Forbes under 30. Article link in the comments.
Every time before I step on a stage to give a keynote speech whether there’s 10 people or 10,000 in the crowd, I get nervous. It never goes away. And in that moment, I’ve got two options: Step back or step in. What I’ve learned is simple: every time I step in, something happens. An opportunity. A win. A lesson. Always something. And it’s bigger than just stages. It’s life. That knot in your stomach? That’s the signal. Lean into it because that’s where the good stuff always is. 📸 @vivekwuphotography
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6mo ago
jakekarls_
Every time before I step on a stage to give a keynote speech whether there’s 10 people or 10,000 in the crowd, I get nervous. It never goes away. And in that moment, I’ve got two options: Step back or step in. What I’ve learned is simple: every time I step in, something happens. An opportunity. A win. A lesson. Always something. And it’s bigger than just stages. It’s life. That knot in your stomach? That’s the signal. Lean into it because that’s where the good stuff always is. 📸 @vivekwuphotography
My 32nd Birthday Letter I turned 32 today. Here’s the reality: life doesn’t get more certain with age. It just gets more real. Some days I feel unstoppable. Other days I wonder what the hell I’m doing. And I’ve learned that both are part of the deal. When I was younger, I thought 32 meant grown-up. Now I know “grown-up” is just code for trading your spark for stability. I don’t want that. I’d rather stay messy, curious, and a little reckless (in a good way), because that’s where life actually happens. The world will always try to nudge you toward safe. But safe doesn’t give you stories. Safe doesn’t give you fire. Safe doesn’t make you feel alive. So here’s my promise at 32: To protect the kid in me who still believes anything is possible. To take the swings, even when the odds aren’t great. To stay unapologetically myself, even when it’s easier to blend in. Because I didn’t come this far to play small. - Jake Karls
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8mo ago
jakekarls_
My 32nd Birthday Letter I turned 32 today. Here’s the reality: life doesn’t get more certain with age. It just gets more real. Some days I feel unstoppable. Other days I wonder what the hell I’m doing. And I’ve learned that both are part of the deal. When I was younger, I thought 32 meant grown-up. Now I know “grown-up” is just code for trading your spark for stability. I don’t want that. I’d rather stay messy, curious, and a little reckless (in a good way), because that’s where life actually happens. The world will always try to nudge you toward safe. But safe doesn’t give you stories. Safe doesn’t give you fire. Safe doesn’t make you feel alive. So here’s my promise at 32: To protect the kid in me who still believes anything is possible. To take the swings, even when the odds aren’t great. To stay unapologetically myself, even when it’s easier to blend in. Because I didn’t come this far to play small. - Jake Karls
Once I realized this, my entire mindset changed… I started sharing my story. It takes one person to hear your story and your whole life can change 🚀 #entrepreneurship #business
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2mo ago
jakekarls_
Once I realized this, my entire mindset changed… I started sharing my story. It takes one person to hear your story and your whole life can change 🚀 #entrepreneurship #business
A group of class clowns… Throwback to a fun night surrounded by good people.
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11mo ago
jakekarls_
A group of class clowns… Throwback to a fun night surrounded by good people.
Today was fun. I gave a talk to MBA students at Wharton Business School today… Such an incredible experience. Ranked top 3 business school in the USA.
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2mo ago
jakekarls_
Today was fun. I gave a talk to MBA students at Wharton Business School today… Such an incredible experience. Ranked top 3 business school in the USA.

Jake Karls (@jakekarls_) Instagram Stats & Analytics

Jake Karls (@jakekarls_) has 28.9K Instagram followers with a 1.22% engagement rate over the past 12 months. Across 41.0 posts, Jake Karls received 18.8K total likes and 623K impressions, averaging 457 likes per post. This page tracks Jake Karls's performance metrics, top content, and engagement trends — updated daily.

Jake Karls (@jakekarls_) Instagram Analytics FAQ

How many Instagram followers does Jake Karls have?+
Jake Karls (@jakekarls_) has 28.9K Instagram followers as of April 2026.
What is Jake Karls's Instagram engagement rate?+
Jake Karls's Instagram engagement rate is 1.22% over the last 12 months, based on 41.0 posts.
How many likes does Jake Karls get on Instagram?+
Jake Karls received 18.8K total likes across 41.0 posts in the last 12 months, averaging 457 likes per post.
How many Instagram impressions does Jake Karls get?+
Jake Karls's Instagram content generated 623K total impressions over the last 12 months.