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Can a Brand have a success problem? Isaac Mertens discusses the problems they faced after experiencing quick success with their brand, which was self-funded. A major issue was the "chicken and egg scenario" where a bank was hesitant to provide money when the brand needed it. The speaker expressed that they had to plead with their local banker, saying that if they received the funds, they would be able to hit their goals.
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iris_finance
Can a Brand have a success problem? Isaac Mertens discusses the problems they faced after experiencing quick success with their brand, which was self-funded. A major issue was the "chicken and egg scenario" where a bank was hesitant to provide money when the brand needed it. The speaker expressed that they had to plead with their local banker, saying that if they received the funds, they would be able to hit their goals.
Cash flow ≠ profit. Our new Cash Conversion Cycle model shows how inventory, payables, and timing impact real liquidity, revealing when growth creates cash and when it drains it. Check it out: https://www.irisfinance.co/resources/cash-conversion-cycle-model
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Cash flow ≠ profit. Our new Cash Conversion Cycle model shows how inventory, payables, and timing impact real liquidity, revealing when growth creates cash and when it drains it. Check it out: https://www.irisfinance.co/resources/cash-conversion-cycle-model
Why Retail is Essential for Footwear Brands to Become Acquisition Targets? What private equity firms and strategics actually look for before they buy a shoe brand? This conversation centers on why retail presence is non‑negotiable for many buyers, how category expansion plays into deal logic, and what “staying power” really means in footwear.
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Why Retail is Essential for Footwear Brands to Become Acquisition Targets? What private equity firms and strategics actually look for before they buy a shoe brand? This conversation centers on why retail presence is non‑negotiable for many buyers, how category expansion plays into deal logic, and what “staying power” really means in footwear.
E:17 OF MAKING CENTS WITH Horatio IS NOW LIVE!​ This week we have Horatio, CEO of Buddha Juice (NYSE: BUDA), breaking down how they pivoted from retail juice stores to a profitable “ultra-fresh” wholesale model and then took the company public.​ Takeaways:​ 👉 Prioritize wholesale over retail early: Horatio exited 18 stores after seeing 10k Costco weekend shoppers vs. 400 weekly in retail. 👉 Build a supply chain moat (35°F end-to-end) for ultra-fresh edge: Enabled them 8 to 12 day shelf life. Juice-to-order also minimizes inventory risk. 👉 Consider going public if you are profitable and have no-debt: Raised $23M at $127M cap for faster awareness + liquidity beats slow organic growth. 👉 Automate ruthlessly for margins: Labor costs dropped from $0.10 to ~$0.01/unit via semi-auto plant (now 30 people vs. prior 50) targeting 45%+ gross margins. Lots of people had questions about this deal so make sure to check out the episode in our Youtube or Spotify Official Channels.
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E:17 OF MAKING CENTS WITH Horatio IS NOW LIVE!​ This week we have Horatio, CEO of Buddha Juice (NYSE: BUDA), breaking down how they pivoted from retail juice stores to a profitable “ultra-fresh” wholesale model and then took the company public.​ Takeaways:​ 👉 Prioritize wholesale over retail early: Horatio exited 18 stores after seeing 10k Costco weekend shoppers vs. 400 weekly in retail. 👉 Build a supply chain moat (35°F end-to-end) for ultra-fresh edge: Enabled them 8 to 12 day shelf life. Juice-to-order also minimizes inventory risk. 👉 Consider going public if you are profitable and have no-debt: Raised $23M at $127M cap for faster awareness + liquidity beats slow organic growth. 👉 Automate ruthlessly for margins: Labor costs dropped from $0.10 to ~$0.01/unit via semi-auto plant (now 30 people vs. prior 50) targeting 45%+ gross margins. Lots of people had questions about this deal so make sure to check out the episode in our Youtube or Spotify Official Channels.
Infinity Scale Secret Sauce! Securing favorable payment terms from manufacturers is critical for scaling a business, especially for inventory-heavy industries like apparel. Moving from a payment term of 50% deposit and 50% ex-factory to 30% deposit and 70% 30 days ex-factory "unlocks millions of dollars".
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Infinity Scale Secret Sauce! Securing favorable payment terms from manufacturers is critical for scaling a business, especially for inventory-heavy industries like apparel. Moving from a payment term of 50% deposit and 50% ex-factory to 30% deposit and 70% 30 days ex-factory "unlocks millions of dollars".
Is brand loyalty dead? Why are customers less loyal to footwear brands today, and what does it take to win them back? This video shares into how consumer behavior has shifted in the shoe industry and what that means for brands trying to build lasting loyalty. We unpack why people just don’t stick with one logo the way they used to, and how trends and “cultural relevance” now drive a big part of the purchase decision.
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Is brand loyalty dead? Why are customers less loyal to footwear brands today, and what does it take to win them back? This video shares into how consumer behavior has shifted in the shoe industry and what that means for brands trying to build lasting loyalty. We unpack why people just don’t stick with one logo the way they used to, and how trends and “cultural relevance” now drive a big part of the purchase decision.
E: 16 OF MAKING CENTS – BEST ADVICE TO GROW A BEAUTY AND PERSONAL CARE BRAND IS NOW LIVE! This week’s episode is a compilation of our strongest beauty and personal care conversations, featuring Tara Hyland (Main Post Partners), Sean Riley (Dude Wipes), and Geologie founders Nick Allen and Dave Skaff. From private equity deals in beauty to bootstrapping wipes and building subscription skincare, we break down what it really takes to grow and exit in this category. Key takeaways: 👉 Why investors love beauty and personal care: high gross margins and stronger multiples than food and beverage 👉 The power of hero products: Dr. Dennis Gross’ two step peel pads delivering instant results, strong replenishment, and ultimately a $450M Shiseido exit 👉 Funding and control: flexible minority vs majority deal structures, how founders can keep control, and using ABL to avoid early dilution 👉 DTC survival and exits: Dude Wipes bootstrapping 3.4B wipes sold via Amazon and retail, Geologie navigating CAC spikes, retail expansion, and selling the business without reaching $100M We also touch on TikTok Shop and Gen Alpha buying behavior, the risks of over hiring, and why lean, disciplined operations are critical in beauty and personal care. If you’re building or scaling a beauty or personal care brand, this compilation is a must listen.
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E: 16 OF MAKING CENTS – BEST ADVICE TO GROW A BEAUTY AND PERSONAL CARE BRAND IS NOW LIVE! This week’s episode is a compilation of our strongest beauty and personal care conversations, featuring Tara Hyland (Main Post Partners), Sean Riley (Dude Wipes), and Geologie founders Nick Allen and Dave Skaff. From private equity deals in beauty to bootstrapping wipes and building subscription skincare, we break down what it really takes to grow and exit in this category. Key takeaways: 👉 Why investors love beauty and personal care: high gross margins and stronger multiples than food and beverage 👉 The power of hero products: Dr. Dennis Gross’ two step peel pads delivering instant results, strong replenishment, and ultimately a $450M Shiseido exit 👉 Funding and control: flexible minority vs majority deal structures, how founders can keep control, and using ABL to avoid early dilution 👉 DTC survival and exits: Dude Wipes bootstrapping 3.4B wipes sold via Amazon and retail, Geologie navigating CAC spikes, retail expansion, and selling the business without reaching $100M We also touch on TikTok Shop and Gen Alpha buying behavior, the risks of over hiring, and why lean, disciplined operations are critical in beauty and personal care. If you’re building or scaling a beauty or personal care brand, this compilation is a must listen.
Your Shopify dashboard is probably lying to you. Revenue is not profit. GMV is not margin. A growing top line can hide a bleeding bottom line for a very long time. The CPG Wake-Up Call is a free 3-minute assessment that shows brand founders where their financial blind spots are and steps they can take to improve them. 10 questions across margin visibility, cash flow, channel profitability, and financial infrastructure. Check it out! https://the-cpg-wake-up-call.scoreapp.com/
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2mo ago
iris_finance
Your Shopify dashboard is probably lying to you. Revenue is not profit. GMV is not margin. A growing top line can hide a bleeding bottom line for a very long time. The CPG Wake-Up Call is a free 3-minute assessment that shows brand founders where their financial blind spots are and steps they can take to improve them. 10 questions across margin visibility, cash flow, channel profitability, and financial infrastructure. Check it out! https://the-cpg-wake-up-call.scoreapp.com/
We asked Fin, our AI CFO to review every FP&A tool on the market for CPG brands. Then we published what it found. 11 tools. Honest takes. Including where Iris has room to grow. → Why Planful, Vena, and Datarails don't belong on a CPG list → Where Drivepoint wins (and doesn't) → When spreadsheets are still the right answer → The $100K mistake brands make with NetSuite Bias disclosed in paragraph one. https://www.irisfinance.co/blog/best-fp-a-software-for-cpg-brands-in-2026-an-honest-breakdown
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We asked Fin, our AI CFO to review every FP&A tool on the market for CPG brands. Then we published what it found. 11 tools. Honest takes. Including where Iris has room to grow. → Why Planful, Vena, and Datarails don't belong on a CPG list → Where Drivepoint wins (and doesn't) → When spreadsheets are still the right answer → The $100K mistake brands make with NetSuite Bias disclosed in paragraph one. https://www.irisfinance.co/blog/best-fp-a-software-for-cpg-brands-in-2026-an-honest-breakdown
Want to check out the latest deal highlights from this past week and stay up to date with the most recent events in the CPG Space? We break down deals, provide free resources, and share insights every week in the CPG Strategist. https://www.irisfinance.co/newsletter
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Want to check out the latest deal highlights from this past week and stay up to date with the most recent events in the CPG Space? We break down deals, provide free resources, and share insights every week in the CPG Strategist. https://www.irisfinance.co/newsletter
Most CPG founders hiring a fractional CFO don't know what "good" looks like. They're paying $8K-$15K a month and getting monthly financials with no context, no forecast, and no plan. So we put together a framework. The bare minimum your outsourced finance partner should deliver, what separates good from great, and what the top 0.05% actually looks like. If you're running a consumer brand doing $10M+ and you don't have a 36-month financial model, monthly variance analysis, and a rolling 13-week cash flow model, that should make you uncomfortable. Check it out here: https://www.irisfinance.co/blog/what-should-your-outsourced-finance-department-actually-deliver
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iris_finance
Most CPG founders hiring a fractional CFO don't know what "good" looks like. They're paying $8K-$15K a month and getting monthly financials with no context, no forecast, and no plan. So we put together a framework. The bare minimum your outsourced finance partner should deliver, what separates good from great, and what the top 0.05% actually looks like. If you're running a consumer brand doing $10M+ and you don't have a 36-month financial model, monthly variance analysis, and a rolling 13-week cash flow model, that should make you uncomfortable. Check it out here: https://www.irisfinance.co/blog/what-should-your-outsourced-finance-department-actually-deliver
A business can be profitable on paper and still run out of cash. That’s usually a capital efficiency problem. Our Capital Efficiency Financial Model shows how growth flows through the income statement, balance sheet, and cash flow, making it easier to see how inventory, payables, and timing drive real liquidity as you scale. Check it out: https://www.irisfinance.co/resources/capital-efficiency-model
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A business can be profitable on paper and still run out of cash. That’s usually a capital efficiency problem. Our Capital Efficiency Financial Model shows how growth flows through the income statement, balance sheet, and cash flow, making it easier to see how inventory, payables, and timing drive real liquidity as you scale. Check it out: https://www.irisfinance.co/resources/capital-efficiency-model
Deals are doing gymnastics this week. Carve-outs, JVs, minority stakes, smart leverage - everyone wants growth without blowing up the balance sheet. And it’s working. This week’s newsletter hits pizza power plays, a Land’s End remix, sneaky global bets, and why founders are choosing debt before dilution. Want the smart stuff in your inbox each week? Subscribe to the CPG Strategist. Fin’s got you. https://www.irisfinance.co/newsletter
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4mo ago
iris_finance
Deals are doing gymnastics this week. Carve-outs, JVs, minority stakes, smart leverage - everyone wants growth without blowing up the balance sheet. And it’s working. This week’s newsletter hits pizza power plays, a Land’s End remix, sneaky global bets, and why founders are choosing debt before dilution. Want the smart stuff in your inbox each week? Subscribe to the CPG Strategist. Fin’s got you. https://www.irisfinance.co/newsletter
Most founders think financing comes down to one decision: raise equity or don’t. That’s incomplete. There is a massive, creative debt market sitting between “raise a round” and “bootstrap forever,” and most founders only learn how it works after they get burned. Check out our newest blog post, breaking down the most common e-commerce debt instruments we see founders use. https://www.irisfinance.co/blog/ecommerce-debt-financing-debt-vs.-equity-explained-for-founders
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Most founders think financing comes down to one decision: raise equity or don’t. That’s incomplete. There is a massive, creative debt market sitting between “raise a round” and “bootstrap forever,” and most founders only learn how it works after they get burned. Check out our newest blog post, breaking down the most common e-commerce debt instruments we see founders use. https://www.irisfinance.co/blog/ecommerce-debt-financing-debt-vs.-equity-explained-for-founders
Grateful for our team who works around the clock to ensure CPG leaders get the visibility they need to make better financial decisions. Thanks for all you do to help brands grow profit faster, Wilbur!
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Grateful for our team who works around the clock to ensure CPG leaders get the visibility they need to make better financial decisions. Thanks for all you do to help brands grow profit faster, Wilbur!
If you’ve built a CPG brand past your first few million in revenue, you already know this: growth is easy to chase but profitability is not. We just published a practical guide on how omnichannel consumer brands should actually think about finance as they scale, from the early days through eight figures. It's a breakdown of financial rigor, decision-driven FP&A, and how inventory, cash, and profitability need to evolve as you grow. If you’re selling across DTC, Amazon, Shopify, TikTok, or all of the above, hopefully this will save you time, money, and a few painful lessons. Check it out here: https://www.irisfinance.co/blog/the-founder%E2%80%99s-guide-to-finance-for-omnichannel-cpg-brands
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4mo ago
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If you’ve built a CPG brand past your first few million in revenue, you already know this: growth is easy to chase but profitability is not. We just published a practical guide on how omnichannel consumer brands should actually think about finance as they scale, from the early days through eight figures. It's a breakdown of financial rigor, decision-driven FP&A, and how inventory, cash, and profitability need to evolve as you grow. If you’re selling across DTC, Amazon, Shopify, TikTok, or all of the above, hopefully this will save you time, money, and a few painful lessons. Check it out here: https://www.irisfinance.co/blog/the-founder%E2%80%99s-guide-to-finance-for-omnichannel-cpg-brands
We're sharing our next edition of the CPG strategist and including a customizable Capital Efficiency Model. It's perfect to use if you haven’t really stress-tested your growth against working capital. Remember, growth is only “good” if your cash cycle can support it. Get this resource sent to your inbox tomorrow by signing up here: https://www.irisfinance.co/newsletter
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4mo ago
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We're sharing our next edition of the CPG strategist and including a customizable Capital Efficiency Model. It's perfect to use if you haven’t really stress-tested your growth against working capital. Remember, growth is only “good” if your cash cycle can support it. Get this resource sent to your inbox tomorrow by signing up here: https://www.irisfinance.co/newsletter
January is all about setting goals. But in commerce, goals don’t behave evenly. One sale can drive 40% of a month. One week can drive most of a year. That’s the reality of high-velocity commerce. The real leverage comes from breaking goals down day by day and tracking what actually drives performance: revenue, CAC, product mix, and contribution margin. We just published a piece on our site breaking down why daily goal setting and tracking matters and how it gives operators the ability to adjust in real time instead of reacting at month-end. Check it out! https://www.irisfinance.co/blog/the-importance-of-daily-goal-setting-and-tracking-in-high-velocity-commerce
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4mo ago
iris_finance
January is all about setting goals. But in commerce, goals don’t behave evenly. One sale can drive 40% of a month. One week can drive most of a year. That’s the reality of high-velocity commerce. The real leverage comes from breaking goals down day by day and tracking what actually drives performance: revenue, CAC, product mix, and contribution margin. We just published a piece on our site breaking down why daily goal setting and tracking matters and how it gives operators the ability to adjust in real time instead of reacting at month-end. Check it out! https://www.irisfinance.co/blog/the-importance-of-daily-goal-setting-and-tracking-in-high-velocity-commerce
Want a comprehensive guide on what went on in the M&A environment last year? Check out our 2025 M&A Wrapped and get category breakdowns and expert perspectives! Grab it here: https://www.irisfinance.co/resources/2025-m-a-wrapped
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Want a comprehensive guide on what went on in the M&A environment last year? Check out our 2025 M&A Wrapped and get category breakdowns and expert perspectives! Grab it here: https://www.irisfinance.co/resources/2025-m-a-wrapped
Growing fast forces founders to get honest about what’s really driving the business. And that's exactly what happened with our partners at @reachinternationaloutfitters. As founders, Trent and Sarah scaled quickly. But like many growing brands, they needed more than intuition to guide daily decisions, especially as ad spend increased. By focusing on daily contribution margin, RIO gained a clear way to decide when to push, when to pull back, and how to scale with confidence. Check out their story here: https://www.irisfinance.co/customer-stories/how-rio-manages-up-to-400k-day-in-ad-spend-using-daily-contribution-margin
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4mo ago
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Growing fast forces founders to get honest about what’s really driving the business. And that's exactly what happened with our partners at @reachinternationaloutfitters. As founders, Trent and Sarah scaled quickly. But like many growing brands, they needed more than intuition to guide daily decisions, especially as ad spend increased. By focusing on daily contribution margin, RIO gained a clear way to decide when to push, when to pull back, and how to scale with confidence. Check out their story here: https://www.irisfinance.co/customer-stories/how-rio-manages-up-to-400k-day-in-ad-spend-using-daily-contribution-margin

Iris Financial (@iris_finance) Instagram Stats & Analytics

Iris Financial (@iris_finance) has 32.0 Instagram followers with a 0.00% engagement rate over the past 12 months. Across 32.0 posts, Iris Financial received 3.00 total likes and 467 impressions, averaging 0.0900 likes per post. This page tracks Iris Financial's performance metrics, top content, and engagement trends — updated daily.

Iris Financial (@iris_finance) Instagram Analytics FAQ

How many Instagram followers does Iris Financial have?+
Iris Financial (@iris_finance) has 32.0 Instagram followers as of June 2026.
What is Iris Financial's Instagram engagement rate?+
Iris Financial's Instagram engagement rate is 0.00% over the last 12 months, based on 32.0 posts.
How many likes does Iris Financial get on Instagram?+
Iris Financial received 3.00 total likes across 32.0 posts in the last 12 months, averaging 0.0900 likes per post.
How many Instagram impressions does Iris Financial get?+
Iris Financial's Instagram content generated 467 total impressions over the last 12 months.