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followers
234K
impressions
34.7M
likes
1.18M
comments
24.6K
posts
140
engagement
3.39%
emv
$1.02M
Average per post
248K

Key Metrics

Distributions

Top Content

The lads have done it!!! The Ashes are staying right here where they belong 🏆 And apparently ‘The Trav’ is now mandatory on the streets of Australia…
8.79M
393K
1.75K
3mo ago
betterbeer
The lads have done it!!! The Ashes are staying right here where they belong 🏆 And apparently ‘The Trav’ is now mandatory on the streets of Australia…
Forever ♾️
2.53M
138K
264
2mo ago
betterbeer
Forever ♾️
We really need to get back to New Zealand, such incredible mountain top and Better Beer scenes #guys #holiday #scenes #nz
2.36M
82.8K
195
6mo ago
betterbeer
We really need to get back to New Zealand, such incredible mountain top and Better Beer scenes #guys #holiday #scenes #nz
Better beer sent us to NZ to make a video, this is what they got 🤓
1.78M
77.4K
305
10mo ago
betterbeer
Better beer sent us to NZ to make a video, this is what they got 🤓
We just sold our 100 millionth can of Better Beer!! A big milestone for us before our 4th birthday, to celebrate we thought we should make a song with all the positive feedback we’ve received over the years.. thanks everyone ❤️🍻
1.32M
31.5K
474
6mo ago
betterbeer
We just sold our 100 millionth can of Better Beer!! A big milestone for us before our 4th birthday, to celebrate we thought we should make a song with all the positive feedback we’ve received over the years.. thanks everyone ❤️🍻
Attempt 3 might be better :/
1.16M
15.5K
172
8mo ago
betterbeer
Attempt 3 might be better :/
DEAL DONE! Introducing Better Beer’s newest ambassador — TRAVIS HEAD 🍻 Massive thanks to everyone who helped make it happen. Now let’s get behind him and bring home the Ashes!! Get some ice cold ones at @liquorlandau
1.04M
41.5K
424
4mo ago
betterbeer
DEAL DONE! Introducing Better Beer’s newest ambassador — TRAVIS HEAD 🍻 Massive thanks to everyone who helped make it happen. Now let’s get behind him and bring home the Ashes!! Get some ice cold ones at @liquorlandau
If you find yourself in the @liquorlandau cool room, you’ll also find your favourite Zero Carb beer 🍻 Now stocked Australia-wide. Day For It!
847K
15.3K
141
6mo ago
betterbeer
If you find yourself in the @liquorlandau cool room, you’ll also find your favourite Zero Carb beer 🍻 Now stocked Australia-wide. Day For It!
Don’t know what you were thinking... But we’ve got a NEW BEER! Halfy is a refreshing ultra low carb, half-strength beer that’ll get you through the silly season without you being too silly. Get a Halfy while it’s on promo now, exclusively from @danmurphys and @bws_au 🍻
847K
9.33K
96
4mo ago
betterbeer
Don’t know what you were thinking... But we’ve got a NEW BEER! Halfy is a refreshing ultra low carb, half-strength beer that’ll get you through the silly season without you being too silly. Get a Halfy while it’s on promo now, exclusively from @danmurphys and @bws_au 🍻
@liquorlandau delivery drivers are always prepared to do overtime🍻
847K
55.5K
394
3mo ago
betterbeer
@liquorlandau delivery drivers are always prepared to do overtime🍻
New tee online now.
741K
29.7K
81
11mo ago
betterbeer
New tee online now.
We actually had Nickleback on repeat.
714K
10.6K
216
7mo ago
betterbeer
We actually had Nickleback on repeat.
Carol? Never heard of her.
678K
15.9K
177
4mo ago
betterbeer
Carol? Never heard of her.
The season is here. Get the neck braces ready.
626K
15.3K
222
6mo ago
betterbeer
The season is here. Get the neck braces ready.
There’s two types of people in this world.. 🍻
554K
24.9K
86
11mo ago
betterbeer
There’s two types of people in this world.. 🍻
BUSTED... in the comfiest undies ever! The Better Beer x Step One 2 pack undies are now live on the @stepone.life website 🤝
506K
17.1K
230
5mo ago
betterbeer
BUSTED... in the comfiest undies ever! The Better Beer x Step One 2 pack undies are now live on the @stepone.life website 🤝
NO CAN / KENT IS LIMITED! After following his strict coach’s program @kent.ohori completes his Breaking:3 mission in a @betterbeer can suit. We wonder how his tradey pace team is fairing?
453K
2.17K
31
6mo ago
betterbeer
NO CAN / KENT IS LIMITED! After following his strict coach’s program @kent.ohori completes his Breaking:3 mission in a @betterbeer can suit. We wonder how his tradey pace team is fairing?
Leave all bush dessert recipes here..
384K
7.00K
55
7mo ago
betterbeer
Leave all bush dessert recipes here..
Day For It Day is this weekend!!! Friday arvo knock-off has never looked so good 🤪 This year, we’re going even bigger with two full days of deals at Dan Murphy’s. Friday 5th & Saturday 6th of December: $40 slabs of Middy $45 slabs of Zero Carb $45 slabs of Better Cider We’ve got your first weekend of summer sorted 🍻 Head into your local @danmurphys this weekend and make the most of it!
370K
9.08K
61
5mo ago
betterbeer
Day For It Day is this weekend!!! Friday arvo knock-off has never looked so good 🤪 This year, we’re going even bigger with two full days of deals at Dan Murphy’s. Friday 5th & Saturday 6th of December: $40 slabs of Middy $45 slabs of Zero Carb $45 slabs of Better Cider We’ve got your first weekend of summer sorted 🍻 Head into your local @danmurphys this weekend and make the most of it!
You all saw my call-out after Bathurst to try and get “the beer from up here” to support us after we gave them their 15 mins at Robbos but no dice… enter a much better beer - made by Aussies, for Aussies and now supporting Aussies as we take a crack at the Supercars Finals! If you’re at the bottle shop today stocking up for the weekend, put down your regular and reach for a much much @betterbeer 🤙🏽
366K
12.8K
63
6mo ago
betterbeer
You all saw my call-out after Bathurst to try and get “the beer from up here” to support us after we gave them their 15 mins at Robbos but no dice… enter a much better beer - made by Aussies, for Aussies and now supporting Aussies as we take a crack at the Supercars Finals! If you’re at the bottle shop today stocking up for the weekend, put down your regular and reach for a much much @betterbeer 🤙🏽

Better Beer (@betterbeer) Instagram Stats & Analytics

Better Beer (@betterbeer) has 234K Instagram followers with a 3.39% engagement rate over the past 12 months. Across 140 posts, Better Beer received 1.18M total likes and 30.9M impressions, averaging 8.46K likes per post. This page tracks Better Beer's performance metrics, top content, and engagement trends — updated daily.

Better Beer (@betterbeer) Instagram Analytics FAQ

How many Instagram followers does Better Beer have?+
Better Beer (@betterbeer) has 234K Instagram followers as of May 2026.
What is Better Beer's Instagram engagement rate?+
Better Beer's Instagram engagement rate is 3.39% over the last 12 months, based on 140 posts.
How many likes does Better Beer get on Instagram?+
Better Beer received 1.18M total likes across 140 posts in the last 12 months, averaging 8.46K likes per post.
How many Instagram impressions does Better Beer get?+
Better Beer's Instagram content generated 30.9M total impressions over the last 12 months.